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Health Club Management August 19 AUGUST 2019 HCMmag.com @HCMmag UNITING THE WORLD OF FITNESS CT MILLENNIALS AND GEN Z LESMILLS.COM/UK/GETGRIT ©Cybertrek 2019 healthclubmanagement.co.uk August 2019 77 GLOBAL MEDIA PARTNER AUGUST 2019 HCMmag.com @HCMmag UNITING THE WORLD OF FITNESS VERSA NI RY N Y A E A h t R 5 2 O O 2 Sophie Lawler 5 R t A h E A The CEO of Total Fitness is Y N Y N R I V A S E tackling the mid market p34 R Jay Wright On running the world’s largest hotel gym p68 EUROPE What’s the potential for growth? p42 PLUS David Lloyd India Fitness Foresight Sign-up to IHRSA Global stats HCMmag Martin Seibold The industry veteran is building a new fitness company p16 Did you know Myzone increases member club Myzone is a leading wearable and visits by technology solution designed and built for WKHȴWQHVVLQGXVWU\0\]RQHDPSOLȴHVWKH Source: Mid-Town Athletic Club, N.America JURXSH[HUFLVHH[SHULHQFHDQGSURYLGHV valuable data for clubs with built-in FKDOOHQJHVSHUVRQDOJRDOVJDPLȴFDWLRQ 33% and an online social community. Gamify your club. Your customers will love you for it! myzone.org @myzonemoves | #myzonemoves | #myzonecommunity [email protected] (',725ȷ6/(77(5 Work and work out $QHZDUHDIRULQYHVWPHQWLQKHDOWKFOXEVLVQȷWWKHVWXGLRWKH J\PWKHSRRORUWKHVSDLWȷVWKHFRZRUNLQJVSDFHDVFRQVXPHUV LQFUHDVLQJO\GHPDQGWKHLUKHDOWKFOXEVEHFRPHWKHLUZRUNSODFH KHQSUHPLXPʛWQHVVRSHUDWRU(TXLQR[VWUXFNDGHDO ZLWK,QGXVWULRXVȲRSHUDWRURIIXQN\FRZRUNLQJ VSDFHVȲWRSXWIXUQLVKHGZRUNVSDFHVDORQJVLGHLWV W KHDOWKFOXEVZHEURNHWKHQHZVRQ+&0PDJFRP DQGWKHVWRU\ZDVRXUPRVWUHDGRIWKHZHHN $VWKHERXQGDULHVEHWZHHQZRUNOHLVXUHDQGʛWQHVV FRQWLQXHWREOXUSHRSOHDUHLQFUHDVLQJO\XVLQJWKHLUKHDOWKFOXE RUJ\PDVDWKLUGVSDFHȲWKLQNRIKRZPDQ\ODSWRSV\RXVHH WKHVHGD\VLQWKHMXLFHEDURUFDI«ȲDQGWKHUHȷVDQRSSRUWXQLW\ WREXLOGRQWKLVDQGGHYHORSQHZIDFLOLWLHVDQGUHYHQXHVWUHDPV 7KHUDFHLVRQWRJUDEWKLVQHZRSSRUWXQLW\WRH[WHQGRXU UHDFKDQGEHFRPHDPRUHLPSRUWDQWSDUWRISHRSOHȷVOLYHVE\ LQVWDOOLQJFRZRUNLQJVSDFHVZLWKLQKHDOWKFOXEVDQGJ\PV 7KHJURZWKRIWKHJLJHFRQRP\LVRQHRIWKHPDMRUIDFWRUV GULYLQJWKLVWUHQG$VPRUHSHRSOHXQGHUWDNHIUHHODQFHRU FRQWUDFWZRUNDQGFHQWUDOLVHGRʡFHVVKULQNLQVFDOHSHRSOH INDUSTRIOUS PHOTO: DUHORRNLQJIRUVRPHZKHUHWRZRUNZKLFKLVFRPIRUWDEOHDQG Co-working space: the next upsell for health clubs IDPLOLDUDQGKDVWKHULJKWVHWXSIRUUHPRWHZRUNLQJ 7KH\ZDQWWROHDGIULFWLRQOHVVVHDPOHVVOLYHVZKHUHWKH\ FDQDFKLHYHʜRZDQGUHPDLQLQHQYLURQPHQWVZKLFKDUH 1% of offi ce space is co-working. FRQGXFLYHWRWKHLUPHQWDODQGSK\VLFDOZHOOEHLQJ This will increase to 30% by 2023 :HH[SHFWWRVHHDQHZJHQHUDWLRQRIFOXEVEHLQJEXLOW ZKLFKKDYHDUDQJHRIIDFLOLWLHVWRHQDEOHFRZRUNLQJVXFK and some of this capacity can be DVTXLHWURRPVKRWGHVNVMXLFHEDUVKXGGOHSRGVOLEUDULHV PHHWLQJVSDFHVSRGFDVWLQJDQGYORJJLQJIDFLOLWLHVDVZHOODV provided by health clubs VHFXUHZLʛDQGVHFUHWDULDODQGFRQFLHUJHVHUYLFHV ,IZHGRQȷWJUDEWKLVRSSRUWXQLW\WKHQZHFDQH[SHFWQHZ \HDUVDQGWKHUHȷVHYHU\RSSRUWXQLW\IRUVRPHRIWKLVFDSDFLW\ FRPSHWLWLRQWRKHDGRXUZD\LQWKHRSSRVLWHGLUHFWLRQDVWKH WREHSURYLGHGE\WKHKHDOWKDQGʛWQHVVLQGXVWU\ VHUYLFHGRʡFHVHFWRUVWDUWVWRDGGʛWQHVVWRLWVRʞHULQJ :HKDYHDKXJHʜ\LQJVWDUWȲFRZRUNLQJRʡFHVSDFHVKDYH &RZRUNLQJVSDFHRSHUDWRU:H:RUNZKLFKKDVMXVW WRPDNHDVLJQLʛFDQWLQYHVWPHQWLQWKLQJVOLNHERRNLQJDQG UHEUDQGHGDVWKH:H&RPSDQ\LVODXQFKLQJFROLYLQJVSDFHV PHPEHUVKLSV\VWHPVGLUHFWGHELWVHWXSVVWDʞKLULQJDQG J\PVDQGVFKRROVDVSDUWRILWVSURGXFWOLIHF\FOHGHYHORSPHQW WUDLQLQJDQGIDFLOLW\SURYLVLRQZKLOHZHDOUHDG\KDYHDOOWKLVLQ $QGZLWKFRZRUNLQJVSDFHVDOUHDG\GHYHORSHGLQPRUH SODFH:HDOVRKDYHDQH[LVWLQJPHPEHUVKLSZHFDQXSVHOO WKDQFLWLHVDQGDQDJJUHVVLYHGHYHORSPHQWSLSHOLQHLWKDV 'HPDQGIRUWKHVHVHUYLFHVLVDOUHDG\FRPLQJIURPRXU DVWURQJEDVHRQZKLFKWREXLOGDJOREDOʛWQHVVRʞHULQJDURXQG PHPEHUVDQGLIZHUHVSRQGZHȷOOʛQGRXUVHOYHVEHFRPLQJ LWVȶ5LVHE\:HȷʛWQHVVDQGZHOOEHLQJEUDQGDQGRʞHULQJ PRUHHPEHGGHGLQWKHLUOLYHVDQGEHLQJPRUHXVHIXODQGPRUH 7KHUHZLOOEHDKXJHʛUVWPRYHUDGYDQWDJHIRUʛWQHVV HʞHFWLYHDQGZLWKDQHZLQFRPHVWUHDPWRWKHDGYDQWDJHRIDOO EXVLQHVVHVZKLFKWDSLQWRWKLVWUHQGDQGGRLWZHOODQGVRRQ $FFRUGLQJWRSURSHUW\H[SHUWV-//RQO\RQHSHUFHQWRI Liz Terry, editor RʡFHVSDFHLVFXUUHQWO\FODVVHGDVFRZRUNLQJRUʜH[LEOHEXW [email protected] WKLVLVH[SHFWHGWRLQFUHDVHWRSHUFHQWRYHUWKHQH[WʛYH @elizterry +44 (0)1462 431385 WWW.HCMmag.COM [email protected] WWW.LEISURESUBS.COM ©Cybertrek 2019 healthclubmanagement.co.uk August 2019 5 HCMmag.com CONTENTS Uniting the world of fitness AUGUST 2019 No 271 34 /DZOHULVWKHʛUVWIHPDOHFRPPHUFLDO&(2LQWKH8. 68 Jay Wright runs the world’s largest hotel gym 05 24 Editor’s letter News 82 Recovery is a trend to Stay up-to-date with the latest news in watch out for 11 Letters health, fitness and physical activity from the UK and around the world 12 HCM people Rich Hutson 30 Events calendar The CEO of CHi Fitness, in Malaysia, Don’t miss these important industry discusses turning the business around and events, taking place in August and launching his latest new venture September, including FIBO China, IHRSA Fitness Brasil and National Fitness Day 16 Martin Seibold After reviving Fitness First Germany, Seibold 34 Interview is building a portfolio of fitness brands Sophie Lawler under new company, Life Fit Group In her first year as CEO of Total Fitness, membership has grown by 6,000. The first 20 Andrew Grill female CEO in the UK’s commercial fitness The practical futurist gives operators his sector tells us how she’s implemented advice on how to embrace digital cultural changes to grow the business 6 healthclubmanagement.co.uk August 2019 ©Cybertrek 2019 42 What’s the potential for growth in the (XURSHDQʛWQHVV industry? 16 0DUWLQ6HLEROGLVEXLOGLQJDQHZʛWQHVVEXVLQHVV 78 Body image issues must determine how ʛWWHFKLVXVHG 62 The Co-op is funding Steel Warriors gyms 42 European growth 62 Steel Warriors 82 Fitness foresight How big could the European health and A year after the launch of Steel Warriors’ From vegan gyms to balance training, HCM fitness industry grow? What models will first outdoor gym, made from confiscated editor Liz Terry looks at fitness trends that have the biggest impact? We ask those knives, the Co-op is funding 20 more could impact your business who have the most up-to-date research 68 Interview 92 Fitness-kit.net 50 IHRSA update Jay Wright Product innovations Planet fitness From designing and managing the largest Check out the most innovative new The global health and fitness markets hotel gym in the world, to a new live products in health and fitness from Kaia reached an all-time high of 183 million steaming model to achieve global reach, Health, Physical Company, Pulse Fitness members across 65 markets in 2018. We the founder of The Wright Fit discusses and Hutchison Technologies look at the key numbers for each region his career journey and plans 100 HCM celebrates 58 A true partnership 78 Body image Augie Nieto David Lloyd Leisure has partnered with One in five UK adults is worried about Industry legend and charity fundraiser local operator Talwalkar’s Health Clubs their body image. We look at how fit-tech Augie Nieto is returning as a co-investor to open a new leisure club in Pune, India. can help to educate gym members on and board member to Life Fitness, where We speak with both operators how to achieve a healthy transformation he served as president from 1977 to 2000 ©Cybertrek 2019 healthclubmanagement.co.uk August 2019 7 MEET THE TEAM EDITOR PUBLISHER CHOOSE HOW YOU READ Liz Terry Jan Williams +44 (0)1462 431385 +44 (0)1462 471909 PRINT HCM magazine is available in print on subscription: www.leisuresubs.com DIGITAL Read free on online and enjoy extra links and searchability: www.HCMmag.com/digital PDF A PDF edition is available to read offl ine at: www.HCMmag.com/pdf MANAGING EDITOR HEAD OF NEWS Steph Eaves Tom Walker OTHER RESOURCES FROM +44 (0)1462 471934 +44 (0)1462 431385 HCM HANDBOOK www.healthclubhandbook.com www.healthclubhandbook.com/pdf For email use: [email protected] HCM WEBSITE www.HCMmag.com LEISURE OPPORTUNITES DESIGN www.leisureopportunities.co.uk Paul McLaughlin www.leisureopportunities.co.uk/archive +44 (0)1462 471933 HCM EZINE, INSTANT ALERTS & RSS www.leisuremedia.com/subscribe PRODUCTS EDITOR Lauren Heath-Jones BUYER SEARCH ENGINE +44 (0)1462 471922 www.fitness-kit.net CIRCULATION Michael Emmerson +44 (0)1462 471932 Public Affairs Media Partner SUBSCRIPTIONS ©Cybertrek Ltd 2019 ISSN 1361-3510 (print) / 2397-2351 (online) +44 (0)1462 471910 COPYRIGHT NOTICE FINANCE Health Club Management is published 11 times a year by Leisure Media, Portmill House, +44 (0)1462 471930 Portmill Lane, Hitchin, Herts SG5 1DJ, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval CUSTOMER SERVICES system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded +44 (0)1462 471901 or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Warners Midlands PLC. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2019 ISSN 1361-3510 (print) / 2397-2351 (online). CREDIT CONTROL To subscribe to HCM magazine, log on to www.leisuresubs.com, +44 (0)1462 733477 email [email protected] or call +44 (0)1462 471930. Annual subscription rates are UK £45, Europe £57, rest of world £80, students (UK) £22. 8 healthclubmanagement.co.uk August 2019 ©Cybertrek 2019 Hussle. Powering UK gym growth Put your gym in front HUSSLE.COM of millions. “Hussle has quickly become a valuable revenue stream for Nuffi eld Health, att racting genuinely new customers into our clubs.” “We fi nd it’s a great way to get new customers
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