Annual Report
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old salem museums & gardens 2o14 annual report Old Salem Museums & Gardens, in historic Salem, North Carolina, provides a uniquely authentic view of real life and material culture during the earliest days of our nation, as experienced by settlers of the American South from 1766 to 1866. The experience includes: . Historic preservation through scores of original buildings and structures . Reconstituted landscapes and gardens of 18th and 19th century Salem . The unique history of Moravian immigrants and their planned settlement . Educational programs, interpretation, events and conferences . The Museum of Early Southern Decorative Arts (MESDA), the most comprehensive collection of Southern material culture and research in America leadershipOld Salem Museums & Gardens 2o14 2o14 board ex-officio officers of trustees members Ms. Judy Lambeth Ms. Betsy J. Annese Mr. Franklin C. Kane Chair Dr. Anthony Atala Ms. Molly A. Leight Mr. Nicholas B. Bragg Mr. C. Tracey Parks Ms. Chris Minter-Dowd Vice Chair Mr. Michael Ernst Dr. D. E. Lorraine Sterritt Mr. Paul Fulton, Jr. Mr. Hayes Wauford, Jr. Mr. W. Ted Gossett Treasurer Mr. James A. Gray, III Mr. Robert E. Greene Mrs. Ann A. Johnston Secretary Dr. Edward G. Hill Mr. Henry H. Jordan, II Mr. Joseph P. Logan executive Mrs. Mary Elizabeth Mercier staff Mrs. Erika Mielke Mrs. Ragan P. Folan Mrs. Paulette J. Morant President and Chief Executive Officer Count Christoph Nostitz Ms. Margaret Beck Pritchard Mr. Eric N. Hoyle Dr. Thomas H. Sears, Jr. Vice President Administration & CFO Mr. Anthony Slater Mrs. Frances Beasley Mr. Daniel R. Taylor, Jr. Vice President Development Mrs. Margaret D. Townsend Mr. Ralph Womble Mr. John C. Larson Vice President of Restoration Mr. Philip Zea Mr. Robert A. Leath Vice President Collections & Research Mrs. Paula Locklair Vice President Education dear Friends, Those of you reading this annual report already know what an important asset Old Salem Museums & Gardens is to our community. During 2014, we focused on making sure that even more people were aware of the significant benefits that Old Salem brings to the Triad in an effort to increase support and funding for our great institution. At the same time, we continued our financial strategy of keeping careful watch on our expenses while maintaining and growing our excellent programming. An important step in ensuring During 2014, another area of focus was our corporate membership the ongoing financial stability giving program, Pillars of Our Community. Created in 2013, the of Old Salem has been increased Pillars Program bonds together businesses in our area to work lobbying for public support. In together to sustain and enhance the preservation efforts here at 2014, we were able to secure Old Salem. In its second year, participation increased by 28% and increased funding from the continues to grow. city by highlighting all the benefits that Old Salem brings to our community, including an economic impact of more than $45.1 million in 2013 (taking into account revenue directly generated by Old Salem, visitor spending, and vendor services). Old Salem’s economic impact has steadily increased in recent years—up 8.6% percent for 2013 over a similar study in 2008. The 2013 study that produced this information shows that Old Salem’s economic impact generates more than $4.1 million in state and local tax revenues, up from $ 3.3 million in 2008. In terms of job impact, the study indicates that Old Salem was responsible for 1,017 local jobs in 2013. All these figures validate our contention that Old Salem is a key driver of local tourism and the economy in general. In addition to to the overall economic impact on the local economy, the tax revenue and jobs generated as a direct result of Old Salem have a significant impact on our community. P. Allen Smith Gardens. On Thursday, May 15th, Smith entertained an enthusiastic crowd at an off-site luncheon and lecture. He discussed a variety of topics, including his personal gardens in Little Rock, Arkansas, and the garden-to-table movement. “An Evening in the Garden with P. Allen Smith” was held on Friday, May 16th in the Single Brothers’ Garden from 6 to 8 p.m. Attendees had a chance to enjoy a lovely evening outside and mingle with Smith while enjoying live music, cocktails, and heavy hors d’oeuvres. We also sought to elevate awareness of the great work going on in During his visit to Old Salem, Smith filmed several segments for his the Horticulture Program. Relying on the highly detailed records of television shows in and around the Historic District. An enthusiastic the Moravians, the Horticulture Program at Old Salem has worked visitor, he even donned interpreter garb! for more than 40 years to establish a historically accurate landscape. Seeds have been carefully preserved, native trees and shrubs have There are numerous other ways in which we are spreading the word been reintroduced, historic fencing separating lots and meadows about all the wonderful activities and programs being offered by all has been reconstructed, and research continues to learn more about the departments at Old Salem, so stay tuned! On behalf of the staff Moravian gardening practices. The result: Beautiful, productive and board Old Salem Museums & Gardens, I thank you for your gardens once again are a dominant feature of the entire historic area. generous support and participation. Helping bring national attention to the Gardens at Old Salem was a visit by award-winning design, garden, and lifestyle expert P. Allen Smith in Spring 2014 for two very special events. Smith is the host of two public television programs, P. Allen Smith’s Garden Home and Ragan Folan P. Allen Smith’s Garden to Table, and the syndicated 30-minute show, President and CEO old salem, incorporated statement of financial position december 31, 2o14 with comparative totals for december 31, 2o13 Temporarily Permanently Year ended Year ended assets Unrestricted Restricted Restricted dec. 31, 2o14 dec. 31,2o13 Cash and cash equivalents ($1,357,057) $1,358,588 – $1,531 – Accounts receivable 97,255 – – 97,255 $107,491 Pledges and grants receivable, net 772,412 858,661 $88,129 1,719,202 1,763,276 Inventories 552,670 – – 552,670 714,186 Publications in progress 23,767 – – 23,767 23,767 Investments 17,629,797 – 18,212,806 35,842,603 36,039,430 Temporary cash investments 669,318 – – 669,318 339,341 Property and equipment, net 34,208,920 – – 34,208,920 34,100,819 Beneficial interest 61,655 12,254 – 73,909 40,023 Other assets 70,403 – – 70,403 75,416 TOTAL ASSETS $52,729,140 $2,229,503 $18,300,935 $73,259,578 $73,203,749 liabilities Checks in excess of cash on deposit – – – – $59,597 Line of credit payable $459,302 – – $459,302 398,244 Accounts payable 813,996 $12,088 – 826,084 670,774 Accrued expenses 420,200 – – 420,200 389,571 Deferred revenue 105,152 10,730 – 115,882 175,338 Total Liabilities $1,798,650 22,818 – $1,821,468 $1,693,524 net assets Unrestricted Undesignated net assets (deficit) ($4,318,686) – – ($4,318,686) ($9,890,352) Board-designated for: Comprehensive capital campaign 2013 756,201 – – 756,201 (120,520) Net investment in plant 36,193,860 – – 36,193,860 36,096,563 Quasi endowment, general 9,004,674 – – 9,004,674 9,399,126 Quasi endowment, MESDA 9,294,441 – – 9,294,441 9,412,695 Temporarily restricted – 2,206,685 – 2,206,685 8,963,384 Permanently restricted – – $18,300,935 18,300,935 17,649,329 Total Net Assets 50,930,490 2,206,685 18,300,935 71,438,110 71,510,225 TOTAL LIABILITIES & NET ASSETS $52,729,140 $2,229,503 $18,300,935 $73,259,578 $73,203,749 old salem, incorporated decemberstatement 31, 2o14 with comparative of totals activities for december 31, 2o13 Temporarily Permanently Year ended Ten months ended support & revenue Unrestricted Restricted Restricted dec. 31, 2o14 dec. 31, 2o13 Admissions $847,347 – – $847,347 $869,403 Realized gain (loss) on sale of investments 1,566,596 – – 1,566,596 1,278,711 Unrealized gain (loss) on investments (299,353) – – (299,353) 1,649,264 Gain (loss) on disposal of assets (32,630) – – (32,630) 7,864 Investment income 905,741 – – 905,741 952,732 Miscellaneous revenue 41,126 – – 41,126 20,570 Museum classes and special events 298,365 – – 298,365 214,179 Retail sales 2,791,171 – – 2,791,171 2,672,574 Publications 13,506 – – 13,506 16,700 Rental 177,053 – – 177,053 198,400 Research fees 270 – – 270 453 Royalties 277 – – 277 1,141 Total $6,309,469 – – $6,309,469 $7,881,991 Gifts and grants: Contributions & memberships $954,742 $842,530 $651,606 $2,448,878 $3,008,695 Grants: Federal grant – 150,000 – 150,000 – City grant 103,630 – – 103,630 58,750 County grant – 7,500 – 7,500 6,850 Private foundations 72,602 96,812 – 169,414 1,047,130 Net assets released from restriction 1,701,873 (1,701,873) – – Total gifts and grants $2,832,847 ($605,031) $651,606 $2,879,422 $4,121,425 TOTAL SUPPORT & REVENUE $9,142,316 ($605,031) $651,606 $9,188,891 $12,003,416 expenses Programs $6,840,158 – – $6,840,158 $6,735,799 Administration 1,642,233 – – 1,642,233 1,507,947 Fundraising 778,615 – – 778,615 710,665 TOTAL EXPENSES $9,261,006 – – $9,261,006 $8,954,411 CHANGE IN NET ASSETS ($118,690) ($605,031) $651,606 ($72,115) $3,049,005 Beginning net assets $51,049,180 $2,811,716 $17,649,329 $71,510,225 $68,461,220 ENDING NET ASSETS $50,930,490 $2,206,685 $18,300,935 $71,438,110 $71,510,225 thank you to our friends who have included Old Salem Museums & Gardens in their estate planning.