WELCOME

The owners of the Mall Camberley are pleased to welcome you to today’s public exhibition. The exhibition presents the once in a generation opportunity to revitalise and transform Camberley’s central shopping destination. It shows our - The Mall owner emerging masterplan principles to deliver an outstanding new retail development and wider public realm improvements for the heart of Camberley town centre. Please take some time to review and comment on our initial ideas. A member of the project team will be happy to talk through these in more detail should you require. The Mall Camberley is owned by The Mall Limited Partnership (MLP) - the largest owner of specialist shopping centres in the UK. Managed by Capital & Regional and Aviva Investors, it owns six shopping centres across the UK - home to approximately 667 retail units and attracting approximately 1.4 million WHY REJUVENATE CAMBERLEY TOWN CENTRE shopping visits every week.

READING GUILDFORD CAMBERLEY Surrey Heath Borough Council has recognised the opportunity to deliver a A30 John Lewis READING Marks and Spencer - Freeholder of the shopping centre M3 Department Marks and Spencer significant investment into Camberley, which is highlighted in the Town Centre House Of Fraser stores House Of Fraser Primark BHS Debenhams Debenhams Area Action Plan. We are here to turn that objective into a reality and would WOKINGHAM BRACKNELL Primark

ASCOT like your input on our proposals. Retail (sq ft) 1,830,000Surrey Heath1,030,000 Borough610,000 Council is the local district authority for an area of Catchment RAIL 675,000 475,000 242,000 Area Pop. north west Surrey stretching from semi-rural Chobham and Bisley in the east to Shopping 405,000 244,000 98,000 • Camberley town centre has significant untapped potential which the A3 Population the urban areas of Frimley, Mytchett and its primary town, Camberley, in the

THE CAMBERLEY regeneration proposals seek to address. MEADOWS west. The Council has recognised that a vibrant and successful Camberley is WOKING WOKING BRACKNELL FARNBOROUGH FRIMLEY essential to the borough’s economic prosperity and has made the delivery of a FARNBOROUGH PIRBRIGHT Department Debenhams None None stores Primark • To improve, update and modernise The Mall to provide a more attractive FLEET regenerated town centre its number one objective. A30 shopping environment and new store formats. M3 Retail (sq ft) 840,000 550,000 500,000 ALDERSHOT RAIL GUILDFORD Catchment 179,000 89,000 72,000 Area Pop. - Development Advisor • To catapult Camberley to the top 100 town centres across the UK, ensuring FARNHAM Shopping 5 km 10 km 15 km 105,000 43,000 43,000 Population its future vitality, viability and sustainability, when the future of the UK’s high A3 SECONDARY ROADS Urban regeneration specialist Centros was selected to manage the development streets are under threat. CATCHMENT AREA KEY proposals in November 2012. Established in 1966, the business has a wealth John Lewis (Reading) of experience and a strong pedigree of delivering creative property solutions • To retain shoppers and attract new visitors to Camberley by introducing throughout the UK. Recent developments include retail-led town centre schemes new retailers and restaurants and giving more choice to shoppers and in Bury St Edmunds, Maidstone and Chesterfield. visitors.

- Architect & Masterplanner • To ensure Camberley has new high quality outdoor public spaces and THE ATRIUM

improved pedestrian connectivity. HOUSE OF FRASER Established in 1959, Chapman Taylor is an international practice of architects, masterplanners and interior designers operating from 17 offices. Working across • Planning policy has identified the need for and supports the regeneration a variety of sectors, they have the resources, skills and knowledge to provide and expansion of Camberley town centre. comprehensive architectural and design services from conception to completion with particular expertise in urban regeneration. Key projects include the multi award-winning Cabot Circus in , in Exeter and Trinity . YOUR OPINION IS IMPORTANT TO US, SO PLEASE COMPLETE ONE OF THE QUESTIONNAIRES PROVIDED. LOCATION

Tell us what you think EMERGING MASTERPLAN PRINCIPLES

N N

KEY KEY

1.Open Street 1.Open Street (Obelisk Way) (Obelisk Way)

2.New Town Square

P P Obelisk Way New Town Square MSCP Museum MSCP Museum

CULTURAL CULTURAL The Atrium QUARTER The Atrium QUARTER N The Mall The Mall KEY Library Library

HoF HoF Theatre Theatre 1.Open Street London Road A30 MSCP MSCP (Obelisk Way) Church Church

RAILWAY STATION RAILWAY STATION 2.New Town Square

OPENING UP OBELISK WAY INTRODUCING A NEW TOWN SQUARE

N N 3.Opening Up KEY KEY 1. Open Street 1. Open Street Princess Way (Obelisk Way) (Obelisk Way) 2. New Town Square 2. New Town Square (Optional) New anchor 3. Opening Up 3. Opening Up Princess Way store Princess Way (Optional) (Optional) opportunity P4. New Retail P 4. New Retail 4. New Retail MSCP Museum 5. New anchor store MSCP Museum P opportunity CULTURAL CULTURAL The Atrium QUARTER The Atrium QUARTER The Mall The Mall Obelisk Way

Library Library 5.New anchor store HoF HoF MSCP Museum Theatre Princess Way Theatre opportunity

MSCP MSCP Church Church CULTURAL The Atrium QUARTER RAILWAY STATION RAILWAY STATION 6.Enhancing The Mall London Road (A30) NEW RETAIL NEW ANCHOR STORE OPPORTUNITY

N N

KEY KEY High Street High Library 1. Open Street 1. Open Street Park Street (Obelisk Way) 7.New Car Park 2. New Town Square 2. New Town Square New Car above new retail 3. Opening Up 3. Opening Up Park Princess Way Princess Way 400/500 spaces (Optional) (Optional)

4. New Retail P4. New Retail P

5. New anchor store MSCP Museum 5. New anchor store MSCP Museum 8.Modernisation of opportunity opportunity CULTURAL CULTURAL Sainsbury’s QUARTER HoF The Atrium QUARTER 6. Enhancing The Atrium “The Mall” 6. Enhancing London Road (A30) The Mall London Road (A30) The Mall

Library Library 7. New Car Park above new retail Theatre HoF HoF 9. Redevelopment Theatre Theatre Princess Way opportunities MSCP MSCP

Church Church -Redevelopment RAILWAY STATION RAILWAY STATION MSCP Ashwood MSCP opportunities residential House Church REVITALISING LONDON ROAD NEW CAR PARK ABOVE RETAIL 10.Connectivity &

N N Movability: KEY KEY 1. Open Street Pembroke Broadway (Obelisk Way) 10. Connectivity & Movement

2. New Town Square - Redirection of High Street -Redirection of High 3. Opening Up - Pedestrian access Princess Way (Optional) - Pedestrian routes Street 4. New Retail -P Covered space P - Possible open 5. New anchor store MSCP Museum square opportunity MSCP Museum RAILWAY STATION CULTURAL The Atrium QUARTER CULTURAL 6. Enhancing -Pedestrian access The Atrium QUARTER London Road (A30) The Mall

Library 7. New Car Park Library above new retail

8. Modernisation of HoF -Possible open square “The Mall” HoF Theatre Theatre

MSCP MSCP -Covered space Church Church

RAILWAY STATION RAILWAY STATION

MODERNIZATION OF THE MALL CONNECTIVITY & MOVEMENT MASTERPLAN PRINCIPLES

Tell us what you think MASTERPLAN ILLUSTRATIONS

EXISTING PARK STREET CORNER - LONDON ROAD EXISTING PARK STREET

NEW ROAD, BRIGHTON JUBILEE SQUARE, BRIGHTON EXAMPLE IMAGE - SHARED SURFACE EXAMPLE IMAGE - TOWN SQUARE

EXHIBITION ROAD, LONDON TOWN HALL SQUARE, SOLINGEN, GERMANY EXAMPLE IMAGE - SHARED SURFACE PROPOSED SKETCH GATEWAY SKETCH IMPRESSION - NEW TOWN SQUARE EXAMPLE IMAGE - STREET FURNITURE

EXISTING OBELISK WAY EXISTING LOCATION PROPOSED NEW TOWN SQUARE

CABOT CIRCUS, BRISTOL QUAKERS FRIARS,BRISTOL EXAMPLE IMAGE - NEW RETAIL STREET EXAMPLE IMAGE - NEW TOWN SQUARE

PRINCESSHAY, EXETER PRINCESSHAY, EXETER EXAMPLE IMAGE - NEW RETAIL STREET SKETCH OPENING UP OBELISK WAY SKETCH IMPRESSION - NEW TOWN SQUARE EXAMPLE IMAGE - NEW TOWN SQUARE

Tell us what you think MALL REFURBISHMENT

EXISTING PRINCE OF WALES WALK

VIEW : PRINCE OF WALES WALK EXISTING TOWN SQUARE VIEW : TOWN SQUARE

ROYAL ARCADE, NORWICH MORGAN ARCADE, CARDIFF GRAND ARCADE, LEEDS EXAMPLE ARCADE EXAMPLE ARCADE EXAMPLE ARCADE FURNITURE STUDY CONCEPT SKETCH CONCEPT PLAN

Tell us what you think CONNECTIVITY

ROADS/CONNECTION M4 A30 Old London Road A30 M25 ACCESSIBILITY Motorway M3 and M25 Portsmouth Road A3 M3 Primary Roads Non Primary Roads J10 A329(M) M4 CONNECTIVITY BRACKNELL A329 ASCOT J 2 / 12 CONVENIENCE A322

J 3 A321 A3

KEY CONSIDERATIONS CAMBERLEY J10 A331 WOKING J 4 A322 M25

• TRAFFIC AND HIGHWAY NETWORK FARNBOROUGH

A30 M3 TO • CAR PARKING & ACCESSIBILITY SOUTHAMPTON

A331 • PUBLIC TRANSPORT GUILDFORD • SERVICING A31

• PEDESTRIAN & BICYCLE A31 A3 To Portsmouth

• SIGNAGE TRAFFIC AND HIGHWAYS NETWORK CAR PARK ACCESS

LONDON ROAD (A30)

EXAMPLE OF VMS SIGNAGE Park street Park

CONNECTIVITY JUNCTION LONDON ROAD (A30) / PARK STREET PROPOSAL

Tell us what you think TELL US WHAT YOU THINK

Thank you for taking the time to view our exhibition.

We would be grateful if you could complete our questionnaire and either hand it back to a member of the team or leave it in the comment box provided.

If you would like to take more time to consider your responses, please ask one of the team for a Freepost envelope to post it back to us, or hand it in to The Mall Management Office.

All feedback will be considered with the aim of incorporating your suggestions into our evolving masterplan proposals.

WHAT’S NEXT ?

The Mall Camberley will continue to engage with members of the public and local retailers to ensure that the new proposals for The Mall correspond with the needs of local people and businesses.

In advance of a planning application, further consultation will take place next year.

CONTACT US

For more information please email us at: [email protected]

Tell us what you think