Broadcasting Jan 30

The Fifth Estate Broadcasting Jan 30

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OLD IN 101 MARK NOW...FOR SEPTEMBER 0 1984 LIONHEART TELEVISION INTERNATIONAL .5 ERIE S COMPANY

EXTRAORDINARY 4 OFF-NETWORK PRODUCTIONS NOW AVAILABLE FOR SYNDICATION

THE VOYAGE OF CHARLES DARWIN 7 ONE -HOURS about Darwin's incredible journey of adventure and discovery aboard the H.M.S. Beagle -to South America and the Galapagos Islands.

THE LONG SEARCH 13 ONE -HOURS about the world's great religions - filmed on a 150,000 -mile global journey from the Protestant churches of Indianapolis to the Zen monasteries of Japan. Host: Ronald Eyre.

CONNECTIONS 10 ONE -HOURS about how apparently unrelated events, people and situations have come together in the thousands of years of history to produce social and technological changes in today's complex world. Host: James Burke.

THE SHOCK OF THE NEW 8 ONE -HOURS. A provocative view of 20th Century art-which takes up the story of the visual arts where Kenneth Clark's 'Civilisation' left off. Host/Writer /Presenter: Robert Hughes, Art Critic/Time Magazine.

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bIONHEAR`i TELEVISION INTERNATIONAL

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Broadcasting E Jan 30 Financial interest -syndication talks stall Cities, cable industry back at negotiating table ABC wins '88 winter Olympics rights FROZEN ASSETS O ABC wins bidding rights to the BORDER CRACKS O Canadian report documents 1988 winter Olympics for -that's right -$309 advertising loss to U.S. border stations since million. PAGE 39. Canada changed tax law. PAGE 66.

DELAY OF GAME o Computer foul -up leaves Super SHOWDOWN o Broadcasters and Los Angeles Bowl ratings a mystery; 47 rating -no record - sheriff square off over public safety use of channel predicted for contest. PAGE 39. 19. PAGE 68.

STALEMATE O ABC, NBC give up on financial OLYMPICTEKT o Metromedia, Zenith, Sanyo, Harris, interest -syndication talks; little movement on CBS - Taft, BBC and Ameritext join to form teletext Hollywood front as deadline nears. PAGE ao. venture for Los Angeles during summer Olympics. PAGE 72. DEAVER IN COMMAND In the wake of David Gergen's departure, BROADCASTING talks with the ANOTHER BUYER O Netcom International purchases President's new communications chief, Michael three transponders on Satcom IV for $33 million. Deaver. PAGE 42. PAGE 76.

BACK ON TRACK O Cities agree to return to CAPITAL DBS O USCI unveils Washington, negotiating table with cable industry over Baltimore and Virginia direct broadcast satellite deregulation measure. PAGE 44. service. PAGE 78.

FIRST BUY o Taft, Tribune, Gaylord and Chris -Craft GROWING COMPETITION O Federal advisory group may buy Australian mini -series, Eden, from set to recommend competition in international Worldvision Enterprises. PAGE 45. telecommunications with some modifications to protect Intelsat. PAGE 80. LOOKING FOR A PRESIDENT D PBS hires executive search firm to find new chief. PAGE 45. ENLISTING SUPPORT O Microband allies itself with Hispanic group that will apply for ITFS COMING ON STRONG O Radio executives see frequencies in major markets. PAGE 84. medium picking up after slow business start in 1984. PAGE 52. BALLOTING TIME NAB board elections expected to see tight races. PAGE 90. RAB MSc No Over 1,100 expected to attend RAB's Managing Sales Conference in Dallas. PAGE 53. SWEEPS AMMUNITION O Specials, Olympics to READING FIGURES O Cable advertising, like TV highlight February sweeps. PAGE 94. broadcast, fell short of predicted growth in fourth quarter, but 1983 still saw 58% revenue increase BETTER THINGS O Frank McDonald went into overall. PAGE 64. advertising to win a bet. Talk about payoff. PAGE 119.

INDEX TO DEPARTMENTS

Business 64 Datebook 22 In Brief 120 Programing 94 Business Briefly 12 Editorials 122 Information Age 72 Riding Gain 54 Cablecastings 10 Fates & Fortunes 115 Law & Regulation 66 Stock Index 99 Changing Hands 86 Fifth Estater 119 The Media 78 Technology 76 Closed Circuit 7 For the Record 100 Monday Memo 20 lbkcastings 74

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N. VV Washington. D.C. 20036. Second -class postage paid at Washington. D.C.. and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue 510). Subscriptions, U.S. and possessions. one year $60. two years $115. three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually Broadcasting D Cable-casting Yearbook $80. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 Nonh Zeeb Road, Ann Arbor. Mich. 48106 full (35mm. year $55). Microfiche of Broadcasting is available from Bell A. Howell, Micro Photo Division, Old Mansfield Road, Nboster, Ohio 44691 ($37/yr ) Postmaster please send address corrections to Broadcasting. 1735 DeSales St . N.W Washington, D.C. 20036.

INDEX TO ADVERTISERS All American Television 81, 83 o Arlington Television Sales 95 0 Associated Press Broadcast Services 67 D Blackburn & Co. 86 0 Chapman Associates 89 D Classified Adse105 -114 0 CNN Television 8 -9 D ColoRgraphics Systems 93 0 Columbia Pictures Television 23, 24 -25, 28 -29 o Otis Conner Productions 55 D Continental Electronics 12 D R.C. Crisler & Co. 84 o Embassy Telecommunications 34 -35 D Golden Vest Television 57 D Group W Productions 47, 52, 53, 60, 61, 64, 65, 72, 73 0 The Ted Hepburn Co. 87 0 The Independent News 97 D International Tapetronics Corp. 91 D International Technology Underwriters 88 D Josephson Communications Inc. Fourth Cover o Katz Independent Television 79 D King avid 69. 71 D Lionheart Television International Second Cover, 3 D Local Program Network 75 D Lorimar Front Cover, 90, 92, 94, 960 MCA TV 13, 15, 16 -17, 18 -19, 21, 36 -37 0 Metromedia Producers 62 -63 D National Telefilm Associates, Inc. 26 0 Pacific Recorders & Engineering Corp. Third Cover o Paramount Television Domestic Distribution 30 -31, 32 -33 0 Park Sign 14 0 Professional Cards 103 0 Prudential -Bache Securities 82 0 Services Directory 102 0 Squarecom Inc. 6 o D.L. Taflner /Ltd. 85 0 Telepictures Corp. 58 -59 0 Time World Newsradio 38 0 Turner Program Services 8 -9, 48- 49.50 -51 0 United Press International 77 0 Viacom 11 0 Nest Coast Studios 4 D %%rid Wide Bingo 115 o The Dazzling TV Entertainment Magazine Series About America's New Love Affair With The Personal Computer...

...featuring Top Television Stars, Sports Celebrities and People-In-The-News from Candice CAN My Children') Earley and Stacy (`Mike Hammer') Keach to the San Francisco 49ers, Senator Howard Baker, Astronaut, Sally Ride... and the Average American Family!

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see ON THE SQUARE ... AT Produced by: NATPE 83 POWELL ST. SÛUAÑEC M, Inc. 554 Fifth Avenue New York, NY 10019 (212) 944 -8400 WFBG approached venture capitalists with Back burner Edward Giller, -AM -FM Altoona, Pa., will run for vice chairmanship to succeed USSB's plan for three -channel, White House has resubmitted nomination Ted Snider, KARN(AM) -KKYK(FM) Little advertiser-supported service, but found that of Dennis R. Patrick to be FCC Rock, Ark., who will run for project, which will require hundreds of commissioner, but Senate confirmation chairmanship to succeed Martin Beck, millions of dollars in capital, was too big hearing is not expected soon. Patrick was Beck -Ross Communications, Rockville (too expensive) for venture capitalists, originally nominated to post last October. Centre, N.Y., whose term expires. who typically have no more than $5 Word was that Senator Barry Goldwater Elections are next June. million to invest and favor more modest (R- Ariz.), chairman of Senate enterprises. USSB's Bob Fountain said Communications Subcommittee, put off USSB will now seek equity partnerships hearing to pressure White House to speed Grandfathers' day with major corporations or institutions through Dain Bosworth Inc., up clearance process for one of his Metromedia has made informal inquiries at Minneapolis-based investment firm, and friends who was up for ambassadorial spot FCC about what kind of form to file in soon- to -be- announced banks. ( "Closed Circuit," Nov. 7, 1983), and proposed $1.45- billion management buy- Patrick did not receive hearing before out to take company private. Metromedia Congress adjourned Nov. 18. President is reportedly considering filing short-form Bigger bird Reagan, exercising his prerogative, gave (316) application rather than long -form Patrick recess appointment to fill slot. assignment of license (314) or transfer of United Satellite Communications Inc. is Goldwater aide last week said senator, control (315) applications. (Short form looking for "third-generation" broadcast under "press of other business," had not simply requires applicant to notify FCC, satellite. It launched five- channel service gotten around to subject, and aide declined while long fonn requites formal FCC in Northeast last November with Anik- to speculate on when he would. "We'll approval.) C II and will expand service to parts of get around to it some time," she said. Metromedia's position could be that Southeast and West Coast with GTE's since directors, officers and major GSTAR II. USCI President Nathaniel Kwit stockholder--John W. Kluge at 25% -are now says he is in market for another Less interference to remain in place before and after higher-power satellite that would allow Broadcasters should be reassured by new proposed transaction, de jacto control of USCI to serve entire country with more direction FCC Mass Media Bureau is company channels and two-and -a- half-foot dish taking in VHF drop -in proceeding. Under importance, it was noted, Metromedia antenna. To effect second satellite switch, original proposal, short- spaced stations would not have to bother with FCC waiver USCI would have to persuade GTE to give would have been authorized as long as to retain grandfathered co- located up orbital slot at 105 degrees west they provided same protection to existing television and radio properties if majority longitude, so that new broadcast service ones that normally spaced station would control were not deemed to change could be moved in and existing earth and there was presumption that service hands. Conceivably, it was said, largest stations would not have to be repointed. gains would outweigh losses. Now bureau broadcast deal in history could be Kwit said switch could be made prior to is looking toward establishing criteria recorded at FCC as simple amendment to launch of Satellite Television Corp.'s high - under which public's reception of ownership report. power service in 1986. established service would be maintained as well. Staff is now hoping to conclude rulemaking by June. Couple of sports Turnaround Although both companies decline Less than year ago, Comsat's Satellite comment, but refuse to deny reports, it's Group at gulp Television Corp. publicly advocated been learned that Warner Amex Cable development of "universal receiver" that John Blair & Co. reportedly is in line to and Sportschannel, Long Island, N.Y. - would permit consumers to tune in all acquire Westinghouse Broadcasting & based operator of four regional pay cable high -power DBS signals emanating from Cable's Group W Radio Sales if current sports networks, have been discussing joint single orbital slot. But it now seems to be talks work out. But insiders at both rep operation of WA's three Home Sports taking different tack. According to firms say it hasn't happened yet, despite Channel operations in Pittsburgh, Dallas members of FCC industry advisory reports last week that it had. Key and Houston. Companies have already committee exploring transmission and question to be decided now, one said, is negotiated program alliance whereby three receiver standards for DBS, STC is "whether it would make sense for all Home Sports operations will receive live opposing efforts of other would -be DBS concerned." Blair Radio division is one of satellite feed of monthly two -hour boxing operators to establish standards that would largest radio rep firms, with list of 206 package that Sportschannel is distributing lead to universal receiver. STC's critics stations. Group W Radio Sales represents to Its own networks in New York, say reason is STC's desire to cut out Westinghouse stations, potent group of Philadelphia, New England and Chicago. potential competition. But STC says 11. reason is cost. According to STC's Leo Big buddies Keane, to receive 32 channels, earth stations would have to be built to handle Aspirations Lehman Bros. Kuhn Loeb Inc. is no both left -hand and right -hand circularly longer seeking money for Hubbard polarized signals, adding significantly to Early politicking has begun for radio Broadcasting's direct broadcast satellite their cost. Such cost, he said, "ought not board chairmanship and vice chairmanship venture, United States Satellite be borne by consumers until we know they at National Association of Broadcasters. Broadcasting. Lehman Bros. had are going to be used."

Broadca.ung Jan 30 t 584 7

New York WNEW, WOR Harrisburg, Lancaster Binghamton WBNG Los Angeles, Lebanon, York WLYH Amarillo KFDA Palm Springs KTTV, KTLA Albany, Schenectady, Troy WRGB Wichita Falls, Lawton KSWO Chicago WGN, WFLD Greensboro, High Point, Eugene KEZI Philadelphia WPVI Winston-Salem WXII Corpus Christi KIII San Francisco, Oakland ....KICU, KFCB Richmond, Petersburg, Wilmington WECT Boston, Manchester, Charlottesville WVIR Reno KTVN Worcester WCVB, WLVI Syracuse, Elmira WIXT Wausau-Rhinelander WAOW Detroit WKBD Little Rock, Pine Bluff KARK, KLRT Tallahassee, Thomasville WTWC Washington, D.C., Knoxville WBIR, WKCH Traverse City, Cadillac WPBN Hagerstown WTTG Mobile, Pensacola WKRG LaCrosse, Eau Claire WXOW Dallas, Ft. Worth WFAA Albuquerque, Farmington KOAT Boise KTVB Cleveland, Akron WCLQ West Palm Beach, Ft. Pierce WPEC Sioux City KTIV Houston KTXH, KRIV Fresno (Visalia) KFSN Lubbock KCBD Pittsburgh WPXI Green Bay Chnl. 32 Chico, Redding KRCR Miami, Ft. Lauderdale WTVJ, WCIX Rochester WROC Columbus, Tupelo WCBI Seattle, Tacoma KING, KCPQ Spokane KREM, KXLY Mason City, Austin, Roch KIMT Minneapolis, St. Paul KMSP Davenport, R.I., Moline WQAD Topeka WIBW Atlanta WSB Paducah, Cape Girardeau, Odessa, Midland KMID Tampa-St. Petersburg WFTS Harrisburg KBSI Bangor WVII St. Louis KPLR,KDNL Johnstown, Altoona WTAJ Quincy, Hannibal, Keokuk KTVO Denver KBTV Chattanooga WRCB Medford, Klamath Falls KOBI Sacramento-Stockton KCRA Austin KVUE Idaho Falls, Pocatello KIFI Indianapolis WTHR Springfield, MO KOLR Anchorage KIMO Hartford, New Haven WTXX Jackson, MS Chnl. 40 Clarksburg, Weston WBOY Portland, OR KGW Lincoln, Hastings, Lake Charles KVHP Phoenix, Flagstaff KPNX Kearney Plus KHGI Gainesville WUFT San Diego KUSI Evansville WEVV Meridian WHTV Cincinnati WLWT Baton Rouge WAFB Ada-Ardmore KIEN Nashville, Bowling Green WSMV Huntsville, Decatur, Alexandria, LA KLAX Milwaukee WTMJ Florence Chnl. 54 Greenwood, Greenville WABG Kansas City KCTV Ft. Wayne WFFT Marquette WLUC Charlotte WSOC Burlington, Plattsburgh WNNE Ottumwa, Kirksville KTVO New Orleans WDSU Waco, Temple KWTX Lima WTLW Buffalo WGRZ Las Vegas KVBC Fairbanks KTVF Columbus, OH WBNS Peoria WBLN, WRAU San Juan, PR WAPA, WSJU Greenville, Spartanburg, Colorado Springs, Pueblo KOAA Ocala, FL WBSP Asheville WYFF Madison WKOW Prescott, AZ KUSK Birmingham, Anniston WTTO Lafayette, LA KADN Portales, NM KENW Memphis WPTY Monterey, Salinas KSBW Canton, OH WOAC Raleigh, Durham WRAL Charleston, SC WCIV Hopkinsville, KY LPTV Oklahoma City KOCO, KOKH Ft. Myers, Naples WINK Aspen, CO KSPN, KCWS Salt Lake City KSL Monroe, El Dorado KNOE Madisonville, KY WLCN Louisville WLKY, WAVE Columbus, GA WRBL Mt. Vernon, IL WCEE San Antonio, Victoria KMOL Santa Barbara, San Marino, Cookeville, TN WKWR Charleston, Huntington WOWK San Luis Obispo KSBY Concord, NH WNHT c$ri !Ièkvision The resources of two news networks on demand. TURNER PROGRAM SERVICES 1050 Techwood Drive, N.W., Atlanta, GA 30318 (404) 827 -2200 (Cabler4cas 1

United way franchise agreement that program service com). And several district courts in the ACC changes in the basic tier must not alter sub- region, which includes colleges located be- The Los Angeles city council last Tuesday stantially the program mix in that tier. The tween Maryland and Georgia, sided with (Jan. 24) approved United Cable Televi- cable company withdrew its proposal when fans, issuing restraining orders that barred sion's purchase of the troubled Communi- it was rejected by the city, Epstein said. cable systems from blacking out the Season Corn cable franchise, serving a 300,000 - Cablevision has not attempted to "materi- Ticket games to subscribers refusing to pay home corridor extending from downtown ally alter' the initial franchise contract, said the extra fee. The courts reasoned that since Los Angeles to the Pacific Ocean. The coun- Epstein, who added that the city is basically ESPN promoted itself as a 24 -hour service cil also approved United's request for an ex- satisfied with Cablevision's performance to and that no substitute programing was tension of the franchise agreement to Dec. date. He said the Boston system would available for the nonsubscribers to Season 31, 1993. The CommuniCom franchise had probably be completed by the end of 1984, Ticket, the systems could not black out the been scheduled to expire in 1987, but Unit- about a year and a half ahead of schedule. games. ESPN refuses to disclose how many ed had argued that it would need an exten- As for the proposed program changes, subscribers to the basic service signed up sion in order to obtain financial backing for Cablevision Chairman Chuck Dolan ac- for Season Ticket, leading to speculation the takeover. knowledged last week that it was a bad that interest was minimal. One source with The move puts United in a position of the network said it had lost "hundreds of dominance in the Los Angeles cable market, thousands" of dollars on the concept, but following the company's acquisition last that it hadn't ruled out reviving it in the year of the 365,000 -home East Valley fran- future if the legal and marketing problems chise (BROADCASTING, Sept. 12, 1983). Corn - could be worked out. muniCom, which has been plagued by con- In a separate announcement, ESPN said it struction delays and consumer complaints, and Raycom had an agreement with the is owned by Wyoming -based Neilson Enter- ACC to cablecast live ACC football games prises. next season if the U.S. Supreme Court voids "We hope to be in a position to proceed the current NCAA television contracts and with the limited partnership [needed to pur- permits conferences and schools to negoti- chase CommuniCom] shortly," said Robert ate their own football television contracts. Towe, vice president/operations for United. The Denver -based firm is the 11th largest The Chevy show MSO, claiming 610,000 basic and 522,000 premium subscribers in its 35 operational Alan Landsburg has completed shooting systems. and is in midst of editing the pilot for a pos- United announced the following planned sible series of one -hour teleplays for the USA additions to the Communicom franchise: in- Cable Network. According to a USA spokes- terconnection to other local and regional man, Chevrolet has agreed to sponsor a se- of 13 teleplays if it likes the a com- franchises; construction of a 185 -mile, 400 ries pilot, mhz institutional network in the downtown edy, Goodbye, Victor, starring Michael area; construction and development of a Moriarty. The series would be a major origi- for ser- city hall access studio; development of two nal programing coup the basic cable vice. "We are optimistic," the spokesman demonstration projects to study video con - Dolan ferencing, videotex and high -speed data said, "but nobody is going to commit until move. "I think we were wrong," what the first looks like." transmission, and funding of a "major" study he said, they see espisode adding that it to a "public rela- of institutional network needs by the Central amounted Business tions blunder' on the part of the system's Music making City Association. local executives. Dolan said that the MSO has no current Ohlmeyer Communications Co. and MTV Changing their minds plans to go to any of the cities where it is (Music Television) will co- produce a series franchised to ask for concessions, but did of music and entertainment programs for pay television, home A question on the minds of municipal au- not rule out such actions in the future. video and broadcast thorities is whether the cable companies to "Franchise contracts should be resilient, liv- syndication. Although it's understood that most of which they have awarded franchises on the ing documents," he said. If changes are in the joint productions will premiere on MTV, the Warner basis of specific promises will follow the order that would be of benefit to cable sub- Amex basic cable ser- scribers then they ought to be made.... I vice, a weekly magazine series for exclusive lead of Warner Amex Cable and attempt to broadcast avoid those promises by pleading "unfore- don't think that anyone ever embraced the syndication is also in development. The first project will seen circumstances" (BROADCASTING, idea that these [franchise agreements[ be the Annual Jan. MTV Music Awards 23). Cablevision Systems has become a should be cast in concrete." Show, tentatively sched- prime topic of uled for MTV, and with broadcast distribu- interest since it has promised tion to practically give away basic service in beginning in June. At least six concerts 'Season Ticket' problem featuring "major artists" are also planned by some locales, such as Boston ($2), and in the partnership, light of its recent attempt there to pull five ESPN, Raycom and the overseen by veteran pro- Atlantic Coast Con- ducer Don Ohlmeyer. popular ad-supported satellite services out ference have announced their decision to of the basic tier for placement in the $6 scrap Season Ticket less than half way (soon -to -be $8) Omnibus tier. through the proposed package of 21 ACC Minnesota franchise The local operating partners of the Boston basketball games being distributed exclu- Cablevision system proposed to substitute sively to ESPN subscribers living in the At- r)owden Communications, an Atlanta- four religious channels and The Learning lantic coast region. The Season Ticket con- based cable firm, has won two cable fran- Channel for ESPN, USA Cable, CNN, ARTS cept had caused an uproar among ACC fans chises near Lake Minnetonka, Minn., serv- and Daytime in the basic tier last month. from the start. Many rejected the notion of ing 12,000 homes. The wins bring the total And on Jan. 11, the city categorically reject- having to pay between $50 and $80 for 21 homes for Dowden in Minnesota to 17,300. ed the proposal. Peter Epstein, who heads games, exclusive or not, when 38 other con- Dowden's latest win comprises 14 commu- the city's cable office, said the proposal was ference games could be seen for free on nities on Lake Minnetonka and the town of rejected on the basis of a requirement in the over -the -air television (syndicated by Ray- Chanhassen.

Broadcasting Jan 30 1984 10 The #1 Syndicated Show

Goodson -Todman's

I TV ONLY I - I Commercials will air in all dayparts, Agency: Burton -Campbell, Atlanta. Wednesday through Friday. Target: adults, Vachon Inc. Baked goods will be 18 -49. Agency: Cole & Weber, Seattle. advertised in four-week flight to start in American Safety Razor Personna mid -February in eight New England razor blades will be advertised in flight over eight weeks in three Michigan markets. Commercials will be placed in Golden Grain Macaroni Pasta markets beginning March 5. all dayparts. Target: women, 18 -49. products will be highlighted in six -week Commercials will run in all dayparts. Agency: Arnold & Co., Boston. campaign beginning Feb. 20. Spots will Target: men, 18 -49. Agency: Laurence, air in 14 markets in early and late fringe Roy Rogers o Promotional campaign will Charles & Free, New York. and prime access. Target: women, 18- begin Feb. 13 and run for four weeks in 49. Agency: Vantage Advertising, San five markets: Washington, Philadelphia, Leandro, Calif. Toyota Motor Sales U.S.A. Three - Baltimore, New York and Hartford, week flight for trucks will begin in early Conn. Commercials will air in early March in eight markets, including Boston, morning, prime access, prime time, late Washington and Houston. Commercials fringe and late news. Target: adults, 25- I RADIO ANDTY I I will run in all dayparts. Target: men, 25- 49. Agency: Smith, Burke, Azzam, 34. Agency: Dancer Fitzgerald Sample, Baltimore. Baskin Robbins Valentine's Day promotion will begin Feb. 6 and air for New York. Swanson Foods o Frozen breakfasts one week in 40 TV markets and five will be highlighted in five -week campaign radio markets. Commercials will air in beginning Feb. 20. Spots will air in 24 various dayparts according to market. markets in daytime and early and late Target: women, 18 -49. Agency: Ogilvy & fringe. Target: women, 25 -54. Agency: Mather, Los Angeles. port Ogilvy & Mather and BBDO, San Francisco. BMW North America Automobiles will be spotlighted in four -week flight to KJLA -AM Kansas City, Mo.: To Weiss & Northwest Ford Dealers Promotion for begin Feb. 6 in 45 TV markets and on Powell from Masla Radio. Escort and Ranger (truck) will begin radio in Los Angeles. Commercials will Feb. be on TV in and late news, 20 for six weeks in five markets. carried early Kvw(AM) Volga, S.D.: To Weiss & Powell prime time and sports and on radio in from Pro Radio. all dayparts. Target: men, 25 -54. Agency: Ammirati & Puris, New York. WCOU(AM)-WAYU(FM) Lewiston, Me.: To DAY Union Chemical Fertilizer o Corporate Queen Company (no previous rep). and NIGHT campaign will begin Feb. 20 in 15 TV O markets and 35 radio markets and run for SERVICE FOR WNCT-AM -FM Greenville, N.C.: To Blair Ra- six weeks. Commercials will air in early dio from Katz Radio. Continental morning news and agricultural programing on both radio and TV WHEN(AM) -WRRB(FM) Syracuse, N.Y.: To AM & FM Target: farmers. Agency: Scholl & Co. Blair Radio from Major Market Radio. Advertising, Los Angeles. TRANSMITTERS O Godfather's Pizza o Corporate KSKN -TV Spokane, Wash.: To Seltel (no campaign, to run throughout 1984, will previous rep). Continental Electronics offers 24- begin in mid -February in 28 markets. TV O spots will air in early and late fringe and hour professional engineering WMOO(Tv) Melbourne, Fla.: To Seltel from prime time. Radio will in various service and parts for Continental buys air Adam Young. dayparts. Target: adults, 18 -49. Agency: and Collins AM & FM transmitters. O Cole & Weber, Seattle. Whenever you need service or KRSI(AM) -KJJO(FM) St Louis Park, Minn.: To parts for your Continental or Eastman Radio from Major Market Radio. Collins equipment, phone our _J RADIO ONLY I I service numbers day or night. KWJJ(AM)- KJIB(FM) Portland, Ore.: To East- Farm Credit Banks of Columbia o Ten - man Radio from Katz Radio. (214) 327-4533 week flight will start on Feb. 9 in more in (214) 327-4532 parts than 12 markets Georgia and South WSIX-AM-FM Nashville: To Eastman Radio Continental Electronics Mfg. Co. Carolina to promote agricultural loans. from Katz Radio. Commercials will run in all dayparts. Box 270879 Dallas, Texas 75227 O Target: men, 25 -54. Agency: Sawyer Phone (214) 381 -7161 Advertising, Gainesville, Ga. WFYV(AM) Atlantic Beach, Fla.: To East- man Radio from Hillier, Newmark, L. tTLLUL,.ILL0.,L Sunnyland Foods o Processed meats Wechsler & Howard. will be advertised in four -week flight to O begin in late February in 15 markets. Campbell Sports Network (Boston Red Commercials will be scheduled in all Sox): To Eastman Radio (no previous I equipment kW thm 50 kW AM & FM transmitters and related dayparts during weekdays and rep). c1983 Continental Electronics Mfg Co ,5332 weekends. Target: women, 25 -54.

Broadcasting Jan 30 1984 12 pLR 1TE , M pGANNETT,Boston,' clea red hÌG Already Philadelphia,Nevi Chicago, ester. B5 season!NY ork, Cincinnati, Roch of the '84- Ne and Houston, the h it markets-. Denver, Worth, these Jacksonvillep allaVt. uNE5TAT10NS l¢ Paul, Atlanta,Wpalm Beach, p¢troit, ¢ R ePs predict o, and the &TRIB Minneapolis-St. Rock, Louisville Miami, n'Little Memphis, Birmin5h Los Ang¢ sFrancisc Washington, ;?- includingPortland, 60% OF TH o Sacramento, Plus many 5 uis,°ark¢ts, CLEARED

"HEY! ISN'T THAT VOUKNWHO'" Well, not quite. You see, the people who appear on Travolta and Stray Cats...so ingenious you can barely tell the new, comedy -music series, Puttin' On The Hits, are them from the originals! really ordinary folk from everyday life who mimic and Celebrity judges award big cash prizes. But everyone lip -sync the hit recordings of some of today's top artists is a winner as manicurists, garage mechanics, cooks, -re- creating in spectacular fashion the make -up, the lawyers, bank tellers, students and bakers shine for one hairstyles, the costumes...every movement and every exhilarating moment in the spotlight of glamour and gesture of their favorite performers. Nothing is spared glitter! to create the illusion of the real thing! Puttin' On The Hits is a perfect way to reach big It's fast, outrageous, wildly funny and totally unpre- audiences of young adults, teens and kids -week dictable! Just imagine, hilarious put -ons of Michael after week! You gotta see it to believe how good it Jackson, Kenny Rogers & Dolly Parton, Diana Ross, John can be!

A Chris Bearde Production in association with the dick clark company, inc. 26 Original half hours + 26 Repeats. Available Fall 1984 Advertiser -Supported Programming from MCATV CALL US TODAY AT (212) 605 -2751. Broadcasting Publications Inc. ne, eft nta Pounder and Editor Sol Telehoff (1904 -1982) Lawrence B. Talshoff, president. Donald V. West, vice president David N. Whitcomb., vice president. Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer The Fifth Estate Broadcastingm

1735 DeSales Street, N.W., Washington 20036 Phone: 202ó38 -1022

Sol Talshoff, editor -in -chief (1904-1982). Lawrence B. Taishoff, publisher Editorial Donald V. West, managing editor Leonard Zeidenberg, chief correspondent. Mark K. Miller, senior news editor Kira Greene, assistant to the managing editor Harry JesseII, associate editor Doug Halonen, Matt Stump, Kim McAvoy, assistant editors. John Eggedon, staff writer Anthony Sanders, systems manager Susan Dillon, Marcia Klein, Geoff Foleie, Jeanne A. Omohundro, Heather McKinnon, research assistants. Senior Editorial Consultants Edwin H. James (Washington) Rufus Crater (New York) Editorial York, Consultants Spanish winners. Hispanics in Communications, New has presented seven major Frederick M. Fitzgerald (Washington) awards for excellence in television and radio advertising in Spanish language. Winners of El Rocco FamIghenl (New York) Cervantes Media Awards in television and radio for 1983 are: Castor Spanish International for Broadcasting Cablecasting Budweiser, television /campaign and national (see picture above); Badillo/Compton for Yearbook Mark Jeschke, manager Pepsi -Cola Bottling Co. of Puerto Rico, for television and radio /regional; Ed Yardank and Joseph A. Esser, associate editor Associates for Adolph Coors. radio /regional, and J. Walter Thompson Hispania for Kraft Inc./ Daniel L. Haducei, production assistant. Casino Monterey Jack, for radio /local. Advertising Washington Gene Edwards, director of sales and marketing. John Andre, sales manager (equipment and Video support. Four major advertisers have each bought one-year advertising schedules in engineering). NBC -N's Friday Night Videos (12:30 -2 a.m.) at combined cost of $6.5 million. Advertisers Doris Kelly, sales service manager Christopher Moseley, classified advertising are Ford Motor, Miller Brewing, Warner Bros., and Warner- Lambert Co. manager O New lbrk David Berlyn, senior sales manager Legalized TV New Jersey Supreme Court Chief Justice Robert Mentz signed order allowing Charles Mohr, Ruth Windsor, sales managers. lawyers with practice in state to begin advertising over radio and TV. Order, which became Hollywood effective immediately, amended existing Disciplinary Rule (DR) 2 -101 prohibiting such Tim Monett, sales manager action. Until now, print advertising was only vehicle legally available to New Jersey attorneys. Circulation Lawyers in neighboring states of Connecticut and New York have been permitted broadcast Kwentin K. Keenan, circulation manager advertising 1978. Patricia Waldron, Sandra Jenkins, since Debra De Zern, Joseph Koihoff, O Chris McGirr. Production McGavren addition. McGavren Guild Radio has opened new office in Charlotte, N.C., at Two Harry Stevens, production manager South Executive Park, Suite 103, 6135 Park Road, 28210. (704) 552 -7761. Jim Peacock is Don Gallo, production assistant. sales manager. McGavren's New York office has new telephone number: (212) 916 -0500. Administration David N. Whitcomb., vice presidentioperanons. O Philippe E. Boucher, controller Albert Anderson. MMT in L.A. MMT Sales has moved into larger quarters in Los Angeles at 5900 Wilshire Irving C. Miller, financial consultant Boulevard, 90036. Telephone remains: (213) 937 -6434. Debra Shapiro, secretary to the publisher Wendy J. Liebmenn. Corporate Relations Patricia A. Vance, director Bureaus New York: 630 Third Avenue, 10017. Phone: 212 -599.2830. Kathy Haley, bureau news manager FULL COLOR BILLBOARDS Stephen McClellan, assistant editor Vincent M. Bitirgo, senior editor radio John Lippman, staff writer Marie Leonard, Mona Gartner, advertising assistants Hollywood: 1680 North Vine Street, 90028. efif Phone: 213-463-3148. Richard Mahler. correspondent. rwacÌ51GN $61 Tim Thometz, 11estem sales manager. EACH editorial- advertising assistant. ,% Amencan 1/- `7".K,J Business S'aaann_ddrrraa(KKlausner, Press Inc

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UNIVERSAL'S MOST WANTED UST The giant movie hits -Jaws II, The Four Seasons, The Electric Horseman, Smokey And The Bandit II, Conan The Barbarian, The Jerk, Nighthawks and more! THAT'S INCREDIBLE Network TV's most successful action -oriented reality hour. More than 800 astounding feats ofpure action. THE COLUMBO,McCLOUD,McMILLAN MYSTERY Hosted by John Davidson, Cathy Lee Crosby MOVIES The cream of the cops! Starring Peter Falk, and Fran Tarkenton. Available as an hour Dennis Weaver and Rock Hudson. Winner of 8 Emmy series and in a new, half-hour format. Awards, these star -studded motion pictures are currently dominating late night audiences on CBS -TV MCA TL. THE LEADER IN DVERTISER- SUPPORTE PROGRAMMING:

SWITCH Following a smash 1st season in syndica- HARDY BOYS /NANCY DREW MYSTERIES tion, Robert Wagner and Eddie Albert are coming Coming back for an unprecedented 4th season of back for a 2nd season of advertiser -supported pro- advertiser- supported programming. 46 superbly - gramming, with all newly -released episodes of this produced episodes that zero -in on young adults, etvlieh artinn earinel tppne and rhilrlran . r¡,]e..:RbiSír

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PYTTIN' ON THE HITS This first -run, half-hour VOYAGERS! Its outstanding network performance comedy -music show features real people from among children and teens point to big syndication everyday life in hilarious lip -sync put -ons of numbers for this weekly hour advertiser-supported, today's top recording stars! A sure winner among sci -fi /fantasy adventure. Available Fall 1984. young adults, teens and kids. Available Fall 1984. A broadcast advertising commentary from Dick McDonald, president, McDonald Davis & Associates, Milwaukee

Drilling for oil matter of survival in an increasingly brutal game whereby about 1,000 hospitals will go with new advertisers out of business within the next decade. Are you and your station on top of this Back in the Old West there was a rancher trend? Are you cultivating the hospitals and with hundreds of acres who made a comfort- their agencies? Are you attuned to their able living raising cattle. Year after year he problems so you can talk their language? fattened his stock and took them to market. Are you familiar with hospital reimburse- Then one year, a drought hit. Cattle began to ment policies and how promotional expendi- starve. And his comfortable living became tures are reimbursed by third -party payers? less comfortable. One day he ran into a pros- Do you know how hospitals develop their pector who gave him this advice. market -based strategic planning, which then "All these years you've been living off the leads to advertising implementation? Do you top of the land. You don't realize that this is know the advertising codes that the Ameri- oil -producing country, and there's probably can Hospital Association and your state hos- black gold right under your feet." pital association have adopted? So the rancher dug some wells and hit The legal profession is another example of gushers. For years he'd taken the earth for an emerging new business opportunity. granted merely as a pastureland. He never You'd never expect to see lawyers advertis- dreamed it had so much more to offer. It was ing a few years ago, but they are now -in there all the time. He just never thought of Dick McDonald is president of McDonald spades. To the successful attorney handling looking for it. Davis & Associates, a Milwaukee -based multimillion -dollar lawsuits, spending half a Your television stations have some poten- marketing communications agency. million on advertising is no barrier if he sees tial gushers right in their own backyards. McDonald and Charles Davis founded the how advertising can help build business. I'm going to give you some well -drilling company in 1963. Prior to that, McDonald I've mentioned just two professional equipment. was communications manager of a major areas-health care and law. There are oth- All of you know that sales patterns are foods company, a consumer electronics firm ers-dentistry, accounting, engineering and changing in the present economy. Industrial and an account executive with two financial planning, to name a few. Think advertising is down. So is housing and real advertising /public relations agencies in the about it. Your sales force might be better off estate. As are many other areas. Southwest. taking an attorney to lunch than the local But some television stations still continue appliance dealer. to sell in the traditional way, relying on the ready to be tapped. Let me cite two exam- Up to now I've talked about the "what." solid stable of traditional clients. These folks ples-the health care and legal professions. Here are some suggestions about the "how." could well find themselves in the same pre- Only six years ago, the U.S. Supreme When we began work with clients in these dicament as the rancher. Court abolished restrictions on advertising emerging new -business areas, we quickly Today, the name of the game is innovation for professional services. But the profes- discovered it's different than working with in reassessing and pinpointing businesses sions were slow to take advantage of this clients who have experience with advertis- and products on the wave of an upswing or "open window." Only recently have we seen ing, who accept it as a necessity and who are ones that are new to you. Then, you must tap a tremendous surge in this type of advertis- familiar with the mechanics. that territory before your competition does. m We spend a lot of time educating our cli- Retail advertising is a good example. Let's talk about hospitals. Those nice, ents about the value and impact of broad- Anyone who reads business publications quiet, low -key institutions are just like cast. Some agencies or TV stations don't knows that just as the Ma and Pa stores gave churches and cemeteries. Wrong. The health want to invest that time. And that means way to the department stores, so the tradi- care industry today is the second largest in- they'll probably never strike oil, either. tional department stores are losing ground to dustry in our country. Hospital administra- There's another thing about professional mass merchandise retailers, specialty stores tors are not just innkeepers, they're CEO's advertising that's different from the usual and direct response marketing. That means of major corporations. Your 400 -bed hospi- commercial account. In the services field, that the mass merchandisers will be grow- tal (a medium -sized hospital) probably has a we're often looking not for an immediate ing -and spending more-as they capture work force of 1,500 people and annual in- sale, but rather a cumulative effect. Hospi- increasing shares of the marketplace. come of $50 million. With increasing com- tals that advertise aren't expecting people to Are your sales reps similarly enlarging petition among hospitals, because of the flock to their emergency rooms the minute their key retail accounts? Are they present- changing health care scene, hospitals are they watch a TV spot. We're looking for a ing the facts and case histories to prove their moving boldly into aggressive marketing. year-round impact, not just a Christmas sale. point? Or are they still satisfied to take a I'm not talking about the two or three PSA's This also means that ratings themselves are small percentage of the client's total media of previous years. I'm talking about major not always a key criteria in program selec- budget because that's what percentage the dollars. It's not unusual for a medium -sized tion. client has always spent on TV? hospital to spend half a million dollars a year Overall, a station's future sales in our There are other emerging areas in your on a marketing communications program. changing environment may well be coming backyards -if your TV sales forces are alert How many of your local car dealers are from sources it has never thought of before. to what's going on in the world. This means spending that much these days? Has your Time must be spent in learning about and they've got to keep current with changes in sales force been astute enough to realize cultivating those sources. our economy -and the trends we're exper- what's happening? Do they realize that the I'm not predicting a drought in local tele- iencing. They can't bury their noses and local hospital may actually be a substantial vision sales. But you ranchers out there minds only in rate cards, ratings, shares and new revenue source? might want to take a closer look at your BROADCASTING magazine. For hospitals, advertising to capture in- cattle. If they're beginning to look a little For television, the changing trends in our creased share of mind and increased share of thin these days, maybe it's time you started society mean that there are new gushers market is not just a "nice" thing to do, it's a drilling for oil. N

Broadcasting Jan 30 1984 20 outAllarYS 13FFAND RU NG!

And the track is fast! The syndication numbers are starting to come in, and Quincy's doing exactly what it was touted to do- attracting huge numbers of young women, winning time periods from late afternoon to late night and giving a giant boost to its lead -out news programs! Here are the results from these early starters:

CHICAGO WBBM -TV 4:00PM ST. LOUIS KMOX -TV 4:00PM # 1 in the time period for both ratings and Moved station from 4th to 1st with four times as share -and a totally dominating performance many women 18 -49 as last year's programming. among women 25 -54. KANSAS CITY KCTV 10:30PM LOS ANGELES KNXT 3:30PM Boosted station from 3rd to 1st, delivering 55% # 1 with men 25 -54. Strong gains over lead -in more women 18 -49. and last year's programming. FRESNO KMPH -TV 14:OONOON MIAMI WSVN-TV 4:00PM Ratings jumped 50% while the number of Delivered 80% more women 18 -49 than its women 18 -49 doubled over the previous year's lead -in -a 50% gain over last year. programming. QUINCY The favorite! MCATV

t t Kennedy Journalism Awards for outstanding coverage Feb. 1-8-International Radio and Television Society This week of the problems of the disadvantaged, sponsored by annual faculty/industry seminar and college confer- Robert F. Kennedy Memorial. Information: Caroline ence. Participants and speakers include Metromedia

Jan. 28 -31 -Radio Advertising Bureaus managing Croft, (202) 628 -1300; 1031 31st Street, N. W. , Washing- Robert Bennett; former CBS Inc. President Dr. Frank sales conference. Amfac hotel, Dallas -Fort Worth Air- ton 20007. Stanton; CBS's Thomas Leahy and Peter Kohler; NBC's port. Arthur Watson and Robert Blackmore; Warner Brothers' Jan. 31- Deadline for entries in Global Village 10th Ed Bleier; Radio Advertising William Jan. 29-Feb. 1-National Religious Broadcasters annual documentary festival, supported by National Bureau's Stakelin, and Robert Alter of Cable Advertising Bureau. Harrison 41st annual convention. Theme: "Christian Media Fac- Endowment for the Arts and New York State Council N.Y ing the Issues in 1984." President Reagan scheduled on the Arts. Information: Global Village, 454 Broome Conference Center, Glen Cove, to address convention. Sheraton Washington, Wash- Street, New York, N.Y., 10013; (212) 966-7526. Feb. 2-International Radio and Television Society ington. newsmaker luncheon, featuring three network enter- Feb. 1 -New York TV Academy general membership tainment division presidents: Brandon Tartikoft, NBC; Jan. 30- Deadline for reply comments on FCC pro- meeting. RCA Recording Studios, New York. posed rulemaking on use of aural subcarrier in TV- Bud Grant, CBS, and Lewis Erlicht, ABC. Waldorf -As- baseband. FCC, Washington. Feb. 1 -New York chapter, National Academy of toria, New York. Television Arts and Sciences, drop -in luncheon. Feb. Dayton Jan. 30- Syracuse University student affiliates of Speaker: James Jimirro, president, Disney Channel. 2-Ohio Association of Broadcasters managers' luncheon. Dayton Marriott Inn, Dayton, New York chapter of National Academy of Television Copacabana, New York. Arts and Sciences "Media Professionals Series." Ohio. Speaker: Len Berman, NBC Sports correspondent. S.I. Feb. 1- Deadline for entries in Gavel Awards, spon- Feb. 2- Northern California Broadcasters Associ- Newhouse School of Public Communications, Syra- sored by American Bar Association, recognizing me- ation meeting. Trader Vic's, San Francisco. Information: cuse. N.Y. Information: Scott Klein, (315) 423 -6112. dia contributions toward increasing public understand- (415) 928-7424. ing and awareness of American legal system. Jan. 31- Deadline for entries in 16th annual Robert E Information: Margaret Reilly, ABA, 33 1%st Monroe Feb. 2- 3- "Alternative Distribution of Technologies: Indicates new or revised listing Street, Chicago, 60603; (312) 621 -1730. The Technological Basis of Local Competitive Entry,' tutorial sponsored by Washington Program of The An- nenberg Schools, extension of University of Pennsylva- nia and University of Southern California. Headquar- ters of Washington Program, 600 Maryland Avenue, NGCAlhat S.W., suite 750, Washington. Information: (202) 484- 2663. Feb. 3-5-Northwest Broadcast News Association an- Jan. 28-31-Radio Advertising Bureau's manag- conventions: June 8- 12,1985, J.W. Marriott, Wash- nual meeting. Sheraton -Ritz hotel, Minneapolis. ing sales conference. Amfac hotel, Dallas -Fort ington, and June 14 -18, 1986, Hyatt Regency Chi- Vtbrth Airport. cago, Chicago. Feb. 3-5 -South Carolina Broadcasters Association winter convention. Sheraton Downtown, Charleston, Jan. 29-Feb. 1-National Religious Broadcasters June 3-6-National Cable Television Association S.C. 41st annual convention. Sheraton Washington, annual convention, Las Vegas Convention Center Washington. Las Vegas. Future conventions: June 2 -5, 1985. Feb. 4-8-" Copyright. Congress & Technology' Feb. 9-14 -NATPE International 21st annual Las Vegas; March 16 -19, 1986, Dallas, and May symposium for members of House and Senate Judicia- conference. San Francisco Hilton and Moscone 17 -20, 1987, Las Vegas. ry Committees and other interested parties, sponsored Center, San Francisco. June 10-15-Broadcasters Promotion Associ- by Copyright Office and Senate and House Copyright Subcommittees. Bonaventure Intercontinental, Fort March 1.3 annual Country Radio Seminar, ation/Broadcast Designers Association annual -15th Lauderdale, Fla. sponsored by Organization of Country Radio seminar. Caesars Palace, Las Vegas. Future con- Broadcasters. Opryland hotel, Nashville. ventions: June 5 -9, 1985, Hyatt Regency, Chicago. Feb. S- Deadline for entries in "Mark of Excellence' March 7- 10- American Association of Advertis- June 10 -15, 1986, Loew's Anatole, Dallas; June 17- contest, recognizing student reporters, editors, broad- ing Agencies annual meeting. Canyon, Palm 20, 1987. Peachtree Plaza, Atlanta; June 22 -25. casters, cartoonists and photographers, sponsored by 1988, Springs, Calif. Future meeting: May 15-18, 1985, Bonaventure, Los Angeles; June 22 -25. Society of Professional Journalists, Sigma Delta Chi. 1989, Renaissance Center, Detroit. Greenbrier, White Sulphur Springs, W. Va. Information: Virginia Holcomb, 840 North Lake Shore Drive, Suite 801W. Chicago, 60611; (312) 649 -0224. March 27- 28-Cabletelevision Advertising Bu- Aug. 12- 15-Cable Television Administration reau annual advertising conference. Sheraton and Marketing Society 10th annual conference Center, New York. Waldorf- Astoria, New York. I 1 March 28-April 1- Public Broadcasting Ser- Sept. 8-8--Southern Cable Television Association vice and National Association of Public Television Eastern show Georgia World Congress Center, At- Also in February lanta. Future show: Aug. 25 -27, 1985, Stations annual public television convention. Hyatt Georgia Feb. 5.7- Louisiana Association of Broadcasters an- Abrld Congress Center. Regency -Crystal City, Arlington, Va. nual convention. Hilton hotel, Baton Rouge. April 8-12-National Public Radio annual confer- Sept. 16.19- "The Radio Convention," combined conventions of Feb. 6-7-Michigan Association of Broadcasters win- ence. Hyatt Regency, Arlington, Va. National Radio Broadcast- ter ers Association and conference. Harley hotel, Lansing. April 24- 29-MIP -TV international TV program National Association of Radio market. Palais des Festivals, Cannes, France. Broadcasters Programing Conference. Wes- Feb. 7- National Association of Broadcasters broad- tin Bonaventure hotel, Los Angeles. (Combined cast regulatory review committee meeting. NAB head- April 29 -May 2- National Association of Broad- meeting subject to approval by NRBA board.) quarters, Washington. casters annual convention. Las lkgas Convention Center, Las Vegas. Future conventions: Las Vegas, Sept. 21 -25 -10th International Broadcasting Feb. 7-West Virginia Broadcasters Association Metropole April 14-17, 1985; Dallas, April 13 -16, 1986; Dallas, Convention. Conference and Exhibition sales seminar. Sheraton -Lakeview Resort, Morgan- April 12 -15, 1987, and Las Vegas, April 10-13, Center, Brighton, England. town, W Va. 1988. Oct. 28-Nov. 2 -Society of Motion Picture and Feb. 7-New York chapter, American Women Television Engineers 126th technical conference in Ra- May 7- 9- ABC -TV annual affiliates meeting. Cen- dio and Television, seminar, "Computers and equipment exhibit. New York Hilton. and the Com- tury Plaza, Los Angeles. munications Field." Clairol headquarters, 345 Park Pwe- May 13- 16- CBS -TV annual affiliates meeting. Nov 7- 9- Television Bureau of Advertising 30th nue, New York. Century Plaza, Los Angeles. annual meeting, Hyatt Regency, Chicago. Future meetings: Nov 11 -13, 1985, Hyatt Regency, Dallas, Feb. 7- 8- National Association of Broadcasters ex- May 20-22 -NBC -TV annual affiliates meeting. Nov 17 -19, 1986, Century Plaza, Los Angeles, and ecutive committee meeting. NAB headquarters, Wash- Century Plaza, Los Angeles. Nov. 18 -20, 1987, Washington Hilton, Washington. ington. May 20-23- Broadcast Financial Management Nov. 11- Feb. 7-8- Arizona Cable Television Association annu- Association 24th annual conference. Grand Hyatt, 14-Association of National Advertisers annual meeting. Camelback Inn, Scottsdale, Ariz. al meeting. Phoenix Hilton hotel, Phoenix. New York. Future conferences: May 12 -15, 1985. Chicago; May 18.21, 1986, Los Angeles. Nov. 18.21 AMIP '84, American Market for In- Feb. 8-House Telecommunications Subcommittee's May 30-June 2-American Women in Radio and ternational Programs, second annual program FCC oversight hearing. Washington. marketplace, organized by Perard Associates with Television annual convention. Palmer House, Chi- Feb. Broadcast "Mike MIDEM and National Video Clearinghouse Fon- 8- Pioneers Award'. dinner. Ho- cago. Future conventions: May 7-11, 1985, New tel Pierre, New York. tainebleau Hilton, Miami Beach. York Hilton, New York, and May 27 -31, 1 986, Loew's Anatole, Dallas. Dec. 5.7-Radio -Television News Directors Asso- Feb. 8 -West Virginia Broadcasters Association sales seminar. Charleston Marriott, Charleston, W. \é. June 2.6-- American Advertising Federation na- ciation international conference. San Antonio Con- tional convention. Fairmont hotel, Denver. Future vention Center, San Antonio, Tex. Feb. 8 -New York chapter, National Academy of Television Arts and Sciences, meeting. Speaker: Larry

Broadcasting Jan 30 1984 22 TO? 40 V DEOS explodes with music's hottest stars!

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1 L LeL-Ì37'3¡ii Kirkman, executive director, AFL-CIO's labor instih ne of of New York chapter of National Academy of Televi- requirements. Teleconference to be held in 25-30 loca- public affairs. Copacabana, New York. sion Arts and Sciences "Media Professionals Series." tions. Information: NAB, (202) 293 -3500 Speaker: Neal Filson, executive VP, CBS Broadcast Feb. 8 Association of Broadcasters Cinch mati -Ohio Group. S.I. Newhouse School of Public Communica- Feb. 23- American Advertising Federation Nest managers' luncheon and election year workshop.' /ts- tions, Syracuse, N.Y. Information: Scott Klein, (315) Coast "Advertising and Public Policy Semirar.' Speak- tin, Cincinnati. 423 -6112. ers include Howard Bell, MF president; Patricia Bailey, FTC commissioner, and Bruce Fein, general counsel, Feb. 9- Northern California Broadcasters Ase roci- Feb. 14-International Association of Satellite Users ation meeting. Hyatt Union Square, San Franciscc In- FCC. Beverly Hilton hotel, Los Angeles. Information: monthly meeting. Twin Bridges Marriott, Arlington, Va. formation: (415) 928 -7424. Janet Kennedy, (415) 421 -6867. Feb. 9- American Women in Radio and Te 'evi- Feb. 14-15-Wisconsin Broadcasters Association an- Feb. 23- 26- Technology Entertainment Design sion, Washington chapter, "spokesperson worksh op." nual winter meeting and legislative reception. Con- (T.E.D.) Communications Conference. Keynote National Association of Broadcasters headquar Cers. course hotel, Madison, Wis. speaker: Frank Stanton, president emeritus of CBS Inc. Participants include Steve Sohmer, senior VP, NBC En- Washington. Information: (202) 463-5679. Feb. 15-Deadline for entries in Broadcasters Promo- tertainment, and Carl Spielvogel, chairman and chief tion Association's International Gold Medallion Awards Feb. 9-10-"Alternative Local Distribution Tech inol- executive officer, Backer & Spielvogel Advertising. competition, recognizing "excellence in the marketing ogies: The Technological Basis of Local Compel -hive Monterey Conference Center, Monterey, Calif. Informa- of electronic communications." Information: Dr. Hayes Entry," tutorial sponsored by Washington Progrl n of tion: Judi Skalsky, (213) 854 -6307. The Annenberg Schools, extension of Universit y of Anderson, Department of Telecommunications and Pennsylvania and University of Southern Califo -nia. Film, San Diego State University, San Diego 92182; Feb. 23- 26-Oklahoma Association of Broadcasters Washington Program headquarters, 600 Maryland, Ve- (619) 265-6570. annual winter meeting. Sheraton Kensington, Tulsa, nue, S.W. suite 750. Washington. Information: (; ?02) Okla. for in Vanguard 484 -2663. Feb. 15- Deadline entries Awards, for "programs presenting positive nonstereotypical por- Feb. 28- International Radio and Television Society Feb. 9.14-NATPE International 21st annual cor efer- trayals of women," sponsored by Women in Communi- Gold Medal banquet. Waldorf- Astoria, New York. ence. San Francisco Hilton and Moscone Center, San cations. Information: (512) 346 -9875. Feb. 28-Association of National Advertisers televi- Francisco. sion advertising workshop. Luncheon speaker: James Feb. 15-Deadline for entries in Wilbur Awards, honor- Duffy, president, ABC -N Plaza hotel, New York. Feb. 10-11-18th annual Society of Motion Pict .ure ing excellence in "presentation of religious values by and Television Engineers television conferer ice. radio and television stations and producers, spon- Feb 28-29--"Cable Television and Satellite Broadcast- Theme: "Image Quality-A Time for Decisions. "Qu. sen sored by Religious Public Relations Council. Informa- ing, "conference sponsored by Financial Times, Lon- Elizabeth hotel, Montreal. Info, nation: (914) 472 -6e 06. tion: Martin Neeb Pacific Lutheran University, Tacoma, don. InterContinental hotel, London. Information: Fi- Wash., 98447. nancial Times Conference, Minister House, Arthur Feb. 10-11-Screening of New York World Televit :ion Street, London, EC4R 9AX; telephone, 01- 621 -1355. Festival films. State University of New York, Albi any Feb. 15- Deadline for entries in 11th Athens Interna- Information: (212) 687-3484. tional FilmNideo Festivals, sponsored by Athens Cen- Feb. 28-29- Videotex Industry Association forum on unauthorized access. Hyatt Arlington, Rosslyn, Va. Feb. 10.12- News Media Ass. ter for Film and Video and supported by grants from In- California Chicano xi- formation: (301) 984 -8586. ation fifth annual "Journalism Opportunities Con fer - National Endowment for the Arts, Ohio Arts Council ence for Minorities." University of Southern Califon mia, and Ohio University College of Fine Arts. Information: Feb. 29-Association of National Advertisers media Davidson Center, Los Angeles. Information: (213) 7 43- (614) 594 -6888. workshop. Luncheon speaker: Frank Gifford, ABC 7158. Sports. Plaza hotel, New York. Feb. 15-Deadline for entries in Los Angeles Area Feb. 11- American Women in Radio and Tel' !vi- Emmy Awards of Academy of Television As and Sci- Feb. 29 -New York chapter, National Academy of sion, Washington chapter, "spokesperson workshc p." ences. Information: ATAS, 4605 Lankershim Boulevard, Television Arts and Sciences, drop -in luncheon. U.S. Chamber of Commerce building, Washington. In- suite 800, North Hollywood, Calif., 91602; (213) 506- Speaker: Al Jerome, president, NBC Television Sta- formation: (202) 463 -5679. 7880. tions Division. Copacabana, New York. Feb. 13-Syracuse University Student Affilia tes Feb. 29- Broadcast technology chapter, Institute of Feb. 16 -15th national Abe Lincoln Awards, spon- Electrical and Electronics Engineers, meeting, "Tech- sored by Southern Baptist Radio and Television Com- nical Careers in Broadcasting," with executives of ABC mission. Americana hotel, Fort North. Inc. United Engineering Center, New York. Feb. 16-17-Broadcast Financial Management Asso- ciation/Broadcast Credit Association board of directors meetings. Westin St. Francis, San Francisco. 0 Feb. 16.17 -"Segmenting the Media Markets: The March New Broadcast Technologies," tutorial sponsored by March 1- Deadline for entries for Action for Chil- Washington Program of The Annenberg Schools, ex- dren's Television program and PSAS awards. Entries tension of University of Pennsylvania and University of can be sent to Kathleen Ehrlich, ACT, 46 Austin St., Southern California. Washington Program headquar- Newtonville, Mass. 02160 ters, 600 Maryland Avenue, suite 750, Washington. In- formation: (202) 484 -2663. March 1- Deadline for entries in sixth annual Low- ell Mellett Award, sponsored by Mellett Fund for Free Feb. 16-19-"Communications and the New Technol- and Responsible Media, established to seek ways of ogies," 13th annual communications conference. How- increasing press responsibility without impairing press ard University, Washington. freedom. Information: Mellett Fund, 1125 15th Street, N.W., Washington, D.C., 20005. Feb. 19- "Investigative Journalism Under Attack: Problems and Challenges." reporting seminar, spon- March 1 -Ohio Association of Broadcasters Toledo 9 sored by S.I. Newhouse School of Public Communica- managers' luncheon. Toledo Club, Toledo, Ohio. tions, Syracuse. N.Y. Speakers: Geraldo Rivera, corre- March 1- 3-15th annual Country Radio Seminar, spon- spondent, ABC News's 20/20, and Po Westin, executive sored by Organization of Country Radio Broadcast- producer. 20/20. Information: Paul Dolan, (212) 580- ers. Opryland hotel, Nashville. Information: (615) 327- 6071, or Scott Klein, (315) 423-6112. 4488. Scott Lanken Feb. 20.22- Community Antenna Television Associ- March 14-CBS Radio Affiliates Association board ation lMid-America Cable TV Association advanced meeting. Cerromar Beach hotel, Dorado Beach, Puerto technical training seminar. Holiday Inn Medical Center Rico. Holidome, Wichita, Kan. NTA March 4-7-12th annual National Gospel Radio Sales Manager, Feb. 21 -Southern California Cable Association Seminar, held with Gospel Music Association's GMA luncheon. Speaker: Kare Anderson, Pacific Telephone. Meek '84. Radisson Plaza hotel, Nashville. Information: Southwest Airport Hilton, Los Angeles. Information: (213) 684- (615) 244-1992. wishes you a 7024. March 5- Society of Cable Television Engineers ninth successful 1984. Feb. 21 -23- Washington Journalism Center's Confer- annual spring engineering conference, "System Reli- 1984: ence for Journalists, "Sports Issues Pros, Col- ability Revisited,' during SCTE convention (see below). leges, Olympics." Watergate hotel, Washington. Visit with Scott at NATPE'84 Opryland hotel, Nashville. NTA Exhibit, 404 Post Street Feb. 22-New York chapter, National Academy of March 5.7- Society of Cable Television Engineers' Television Arta and Sciences, drop -in luncheon. "Cable -Tec Expo '84," second annual convention and Speaker: Robert Frye, executive producer, World News trade show Opryland hotel, Nashville. Tonight. Copacabana, New York. National Telefilm Associates, Inc. March Pennsylvania Association of Broadcasters 12636 P.O. 66930 6- Beatrice Street, Box Feb. 22 -Ohio Association of Broadcasters radio pro- Congressional /Gold Medal reception -dinner. Washing- Los Angeles, 90066 -0930 California gramers conference. Dublin Stouffer's, Dublin, Ohio. ton Hilton, Washington. Telephone: (213) 306 -4040 Telex/Twx: 910 343 7417 Feb. 23- National Association of Broadcasters na- March 7 -New York chapter, National Academy of tionwide teleconference on political advertising. Sub- Television Arts and Sciences, drop -in luncheon. jects to include equal opportunities for candidate ad- Speaker: Lawrence Fraiberg, president, Group W Tele- vertising, lowest unit charge and federal access vision Station Group. Copacabana, New York.

Broadcasting Jan 30 1984 oc March 7- 11- American Association of Advertising tel, Anaheim, Calif. Information: John Reilly, (212) 966- ing Society, 42d annual convention, "Prospects '84." Agencies annual meeting. Canyon hotel. Palm Springs. 7526, or Don DeKoker, (203) 852 -0500. Universal Sheraton hotel, Los Angeles. Calif. March 28- International Radio and Television Soci- April 5.6- International Radio and Television Soci- March 8-9-" Communication Technologies and Poli- ety "newsmaker" luncheon. Speaker: Grant Tinker, ety "Minority Jobs Fair." Viacom Conference City, New tics," Sponsored by Washington Program in Commu- chairman and chief executive officer, NBC. Waldorf- York. nication Policy, extension of Annenberg graduate Astoria, New York. schools at University of Southern California and Univer- April 6- 7- Oklahoma AP Broadcasters Association March 28 -April Service annual Park sity of Pennsylvania. Offices of Washington Program. 1- Public Broadcasting convention and awards banquet. Suite, Washington. Information: (202) 484 -2663. and National Association of Public Television Sta- Oklahoma City tions annual meeting of public television stations. Hyatt April Deadline for entries in Television Drama March 8-9- Practising Law Institute symposium, Regency, Crystal City, Arlington, Va. Information: Mary 7- Awards of Fourth International Conference "Times us. Sullivan: The Next Twenty Years." Waldorf- Jane McKinnon, (202) 488 -5000. competition Astoria, New York. Information: (212) 765-5700. on Television Drama, sponsored by Michigan State March 30- Presentation of ninth annual Commenda- University. Information: Jean -Luc Renaud or Gretchen March 9- Deadline for entries in TARA Awards, tion Awards, by American Women in Radio and Televi- Barbatsis, department of telecommunications, Michi- sponsored by American Women in Radio and Televi- sion. Waldorf Astoria hotel, New York. gan State University, East Lansing. Mich.. 48824; (517) sion, Atlanta chapter. Information: (404) 325 -2490. 355 -6558. March 11 -13 -Ohio Cable Television Association an- II April 7- 9- Minnesota Broadcasters Association nual convention. Hyatt Regency /Ohio Center, Colum- April spring meeting. Sheraton Park Place hotel, Minneapo- bus. Ohio. Information: (614) 461 -4014. lis. April 1- Deadline for entries for Radio -Television March 13- International Association of Satellite Us- April 8-10 Association News Directors Association awards. Entries can be -West Virginia Broadcasters ers monthly meeting. Twin Bridges Marriott, Arlington, spring meeting. Park. Lodge. sent to RTNDA President Dean Mell, KHQ Inc., South Oglebay Oglebay Wheel- Va. ing, W Va. 4202 Regal, Spokane, Wash. 99203. March 13- 14-Ohio Association of Broadcasters con- April 8- National annual confer- April 1- 3- Virginia Cable Television Association an- 12- Public Radio gressional dinner and visits to congressmen and FCC. Hyatt Va. nual convention. Williamsburg Lodge, Williamsburg, ence. Regency, Arlington. Hyatt Regency -Capitol Hill, Washington. Va. April 8- 14- International Public Television Screening March 13.15- National Association of Broadcasters INPUT '84, hosted April Deadline for entries in Conference, by South Carolina state association presidents and executive directors 2- International Ra- dio Festival of New York. Information: Educational Television Network. Francis Marion ho- conference. Marriott hotel. Festival office, Washington. (212) 246 -5133. tel, Charleston, S.C. March 13- 15- Louisiana Association of Broadcasters "Satellite April 3.4-Illinois Broadcasters Association spring April 10.11-Satcom'84, Communications - annual visit with Congress and FCC. Washington. Trends and fourth annual conference meeting. Springfield, III. Information: (217) 787-6503. Opportunities," sponsored by Association March 14-New York Market Radio Broadcasters As- International of Satellite April 3- 5- International Teleconference Symposium, Users. Speakers include Representative Edward Mar- sociation ninth annual "Big Apple Radio Awards." co- sponsored by Comsat, AT&T, ITT World Commu- key (D- Mass.) and Tom McKnight, president, Sat- Sheraton Center hotel, New York. Orion nications, RCA Global Communications, TRT Tele- ellite Corp. Sheraton Washington, Washington. March 14-16- Arkansas Cable TV Association annu- communications Corp. and Western Union Interna- April 10-11 -Ohio Association of Broadcasters spring al convention and trade show. Excelsior hotel, Little tional. Symposium will comprise conference sites in convention. Columbus Marriott North, Columbus, Ohio. Rock, Ark. Information: Floyd White, (501) 898 -2626. U.S., Canada, England, Australia and Japan. U.S. conference site: Philadelphia Marriott hotel. Information: April 11- Louisiana Association of Broadcasters March 15 -"The New Technologies: Changes and Howard Briley, Comsat, 950 L'Enfant Plaza, S. W, Wash- sales seminar. -Airport. Kenner. Challenges in Public Relations,- Holiday Inn La. seminar for corporate ington, 20024; (202) 863-6248. executives sponsored by The Media Institute. Hyatt April 12- Louisiana Association of Broadcasters Regency, Houston. April 4-6-Indiana Broadcasters Association spring sales seminar. Holiday- Inn -Central, Lafayette, La. conference. Clarksville Marriott Inn, Clarksville. Ind. March 20- "Cable Law '84,' video conference on le- April 13- Louisiana Association of Broadcasters gal aspects of cable TV franchising, sponsored by April 4-8 -Alpha Epsilon Rho, National Broadcast- sales seminar. Regency hotel. Shreveport. La. American Bar Association, cable TV committee of sci- ence and technology section. Washington. Information: (202) 362 -1140. March 20-22- Washington Journalism Center's conference for journalists, "Changing Relationships Be- tween Men and Women.' Watergate hotel. Washington. NVi March 21- Illinois Broadcasters Association college seminar. Illinois State University, III. (Ope Normal, March 21 -Ohio Association of Broadcasters Cleve- land managers' luncheon. Cleveland Bond Court, Cleveland. AM explanation concerned? In the Jan. 9 BROADCASTING, March 22- Northern California Broadcasters Associ- you report that the average ation meeting. Hyatt Union Square, San Francisco. price of an AM EDITOR: On page 37 of the Jan. 23 BROAD- radio station was $508,754 and the average March 22 -Ohio Association of Youngs- Broadcasters price of an FM was town managers' luncheon. Youngstown Club, Youngs- CASTING, I note the item on AM stereo con- station $1,280,305. The town. Ohio. tained in the NAB story. perception that AM is inferior is just that-a March 22 -23- Georgia Cable Television Association I hasten to say if that item is correct, then perception. The advent of AM stereo and the 16th annual convention. Ritz -Carlton Buckhead, Atlan- Fred Walker has been wasting a great deal of multisystem receiver can help turn that per- ta. time and energy. I have never proposed one ception around. March 23-24- Florida AP Broadcasters 36th annual standard be set for the industry. In my "Mon- If AM stations will work together, I feel meeting. Holiday Inn, Gainesville, Fla. day Memo" of Dec. 5, 1983, I said that the strongly that we can accomplish in five years March 24-New York University seminar, "Writing broadcast marketplace (as dictated by the what it took 10 years for FM to achieve.- Successfully for the Film and Television Marketplace." FCC) should determine which AM exciter Fred E. Walker, president, Broad Street NYU campus. New York. Information: (212) 505 -0467. should be purchased. The consumer should Communications Corp., New Haven, Conn. March 27- 28 -Oableteleuision Advertising Bureau not be forced to make the decision. annual advertising conference. Sheraton Center, New Each engineering manager should be al- York. Information: (212) 751 -7770. Financing update lowed to select the AM exciter that he or she March 27-28-LPTV West '84, West Coast conference feels is the best. The multimode system now EDITOR: In your Jan. 16 story on indepen- and exposition for low power TV, sponsored by Nation- available to all set is the key dent al Institute for Low Power Television. Disneyland ho- manufacturers television stations you covered efforts to the success of AM stereo. by my Independent Spot Sales to establish a The NAB was assured by our attorneys new national representative for indepen- that there were no antitrust implications in dents. Unfortunately, the story indicated that r ata the working to support the very resolution my "applications for financing have been passed by the NAB. turned down." This is not wholly the case Any owner of an AM radio station should since I have financial commitments for 75%. KIKI(AM )-KMAI(FM) Honolulu and KWTO -AM- feel free to purchase any of the four available of our projected requirements. I did say that FM Springfield, Mo., are now represent- AM stereo exciters. They should do it finding financing for the remaining 25% has ed by Katz Radio, not Blair Radio, as now ...and they should support the multi- proved to be harder than I thought it would reported in "Rep Report," Jan. 23. system AM stereo receiver. be.- William J. Tynan, president, Indepen- Why should AM station owners be so dent Spot Sales, New York.

Broadcasting Jan 30 1984 27

The Benson bandwagon is rolling! NEW YORK WPIX PHOENIX KPHO-TV

LOS ANGELES KCOP SAN DIEGO KCST-TV

CHICAGO WGN-TV KANSAS CITY WDAF-TV

PHILADELPHIA WTAF-TV CINCINNATI WKRC-TV

SAN FRANCISCO KTZO MILWAUKEE W IT1-TV

BOSTON WLVI-TV NASHVILLE WSMV

DETROIT WJBK-TV BUFFALO WGR-TV

WASHINGTON, DC WDCA-TV ORLANDO WOFL

CLEVELAND WJKW-TV NEW ORLEANS WVUE ALBUQUERQUE KNAT

DALLAS KN BN-TV COLUMBUS, OH WTVN ROCHESTER, NY WHEC-TV

HOUSTON KRIV-TV MEMPHIS WPTY-TV PORTLAND, ME WCSH-TV

MIAMI WCIX-TV GRAND RAPIDS WZZM-TV AUSTIN KBVO

MINNEAPOLIS KMSP-TV RALEIGH WRAL-TV JACKSON, MISS WAPT

ATLANTA WSB-TV OKLAHOMA CITY KGMC LAS VEGAS KVVU-TV

ST. LOUIS KDNL-TV BIRMINGHAM WBRC-TV CHARLESTON, SC WCBD-TV

DENVER KWGN-TV HARRISBURG WSBA-TV BEAUMONT KBMT

BALTIMORE WMAR-TV GREENSBORO WGGT RENO KCRL

SACRAMENTO KRBK-TV ALBANY, NY WNYT BOISE KM

PORTLAND, OR KPTV LITTLE ROCK KLRT CORPUS CHRISTI KIII

INDIANAPOLIS WRTV S11 REVEPORT KSLA-TV MEDFORD KTVL

HARTFORD WVIT JACKSONVILLE WJKS-TV HONOLULU KGMB

A Witt- Thomas - Harris Production distributed by DIPLOMAT SUITE 2210 FAIRMONT HOTEL. TOWER ree is nes- em

_ . __ _ T O N I ._G H T

#1 IN MINNEAPOLIS/ ST. PAUL (KSTP /ABC 6:30pm) in Share, Households, Total Women, #1 IN NEW YORK Women 18- 34,18 -49 & 25 -54 and (WNEW/IND 6:30pm) Men 18- 34,18 -49 & 25 -54! in Rating, Share, Households, Women #1 IN TAMPA/ 18- 34,18 -49 & 25-54 and Men 18-34, 1849 & 25 -54! ST. PETERSBURG (WTVI7CBS 7:30pm) #1 IN DETROIT in Rating, Share, Households, Total (WJBK/CBS 11:30pm) Women, Women 18-34,18 -49 & 25 -54, in Rating, Share, Households, Total Total Men and Men 18- 34,18 -49 Women, Women 18- 34,18-49 & 25 -54 & 25 -54! Men 18- 34,18 -49 & 25 -54! and #1 IN BIRMINGHAM #1 IN SEATTLE/TACOMA (WBRC/ABC 6:30pm) (KSTW/IND 7:30pm) in Rating, Share, Households, Total in Rating, Share,.Households, Total Women, Women 18-34,18 -49 & 25 -54, Women, Women 18- 34,18 -49 & 25 -54 Total Men and Men 18- 34,18 -49 and Men 18 -34 & 18-49! & 25 -54! #1 IN BALTIMORE #1 IN SPOKANE (WJZ/ABC 5:30pm) (KREM/CBS 6:30pm) in Rating, Share, Households, Total in Rating, Share, Households, Total Women, Women 18- 34,18-49 & 25 -54, Women, Women 18-34,18 -49 & 25 -54, Total Men and Men 18- 34,18 -49 Total Men and Men 18-49 & 25 -54! 25 -54! & #1 IN DAYTON #1 IN MADISON, WI (WHIO /CBS 7:30pm) (WISC /CBS 10:30pm) in Rating, Share, Households, Total in Rating, Share, Households, Total Women, Women 18-34,18 -49 & 25 -54, Women, Women 18- 34,18 -49 & 25-54 Total Men and Men 18- 34,18-49 and Men 18-34,18 -49 & 25 -54! & 25 -54! evember's 1 Winner!

It was one phenomenal Fall Sweep for SOU Paramounts TAXI. ENTERTAINMENT TONIGHT and SOLID GOLD - each dominating the ratings and key demographics in markets large. medium and small from coast to coast! #1 IN BOSTON (WBZ/NBC Sat., 7pm) in Rating, Share, Households, Total Women, Women 18- 34,18 -49 & 25 -54, Total Men and Men 18- 34,18 -49 Remember & 25 -54! November - #1 IN St LOUIS and call (KPLR/IND Sat., 5pm) in Rating, Share, Households, Total Paramount 1st! Women, Women 18- 34,18 -49 & 25 -54, Total Men and Men 18- 34,18.49 & 25 -54! #1 IN SAN FRANCISCO (KTVU /1ND Sat., 7pm) in Rating, Households, Total Women, Women 18- 34,18-49 & 25 -54, Total Men and Men 18- 34,18 -49 & 25 -54! #1 IN MOBILE (WKRG /CBS Sat., 10:30pm) in Rating, Share, Households, Total Women, Women 18- 34,18-49 & 25 -54, Total Men and Men 18 -49 & 25 -54! #1 IN DAVENPORT (WOC/NBC Sat., 6pm) in Rating, Share, Households, Women 18- 34,18 -49 & 25 -54, Total Men and TELE 1,S, ON DOMESTIC DISTRIBUTION Men 18- 34,18 -49 & 25 -54!

Nielsen CASSANDRA: Not 1983 All Progi Not Creai

ENTERTAINMENT FROM STATION MANAGEMENT "`Entertainment Tonight /This TONIGHT/THIS WEEK is Week' is in a class by itself. The now firmly established as the show is an industry forerunner -it has changed the way entertainment premiere success in all syndi- is covered on television. A perfect lead -out for our hard- hitting cation - and its remarkable NewsCenter 10PM." dominance of local -market - JACK SANDER. PRESIDENT & GEN MGR_. KTSP PHOENIX "The show breaks important new audiences is only one of the ground in entertainment news coverage. It is unequalled for star reasons. As these comments reporting and behind-the-scenes from broadcasters, advertisers industry information." - EARL BEALL . VP & GEN. MGR_ WRAF KANSAS CRY and the media indicate, "ET's" "It's a contemporary entertainment information show with production Ratings, Shares and potent and pacing values that are setting young demographics are the standards for television today." - ROBERT W LEIDER VP & GEN MGR. WSVN MIAMI matched by its outstanding "Ranked #1 in the crucial 7:30 prime access period, beating both production quality and fasci- `Family Feud' and `PM Magazine' nating content Popularity and delivering the Men and Women 1849 and 25 -54 demos advertisers plus quality -the formula that are out to capture." -FREDERICK R. BARBER. JR.. VP& GEN. MGR WSB ATLANTA explains why advertisers are "It fits perfectly with our program- paying a premium price for the ming lineup. A runaway winner in rates and young demographics!" most prestigious series in syn- - JIM BLAKE. VP SALES KSTP MINNEAPOLIS "Advertiser acceptance and demand dication today! for `ET' have kept it virtually sold out at premium rates!" -RON COLLINS. GEN. SALES MGR.. KRON SAN FRANCISCO r

"We've been with `.ET' since it FROM THE MEDIA premiered three years ago. We're "Hottest syndicated show on extremely pleased that Paramount televisiáaw!!" stuck with it and made it the - TIMEVIV/YAMWE industry success story. It has become dye state-of-the-art series." "One ofidhe all -time television -IIDOW'SMRH. VP4STATION MGR., W1LA'WASHINGTON success stories, a concept that has tevolutiiaiized the TV syndication FRO/d THE ADVERTISERS business and proved that expensive "Èntertainment Tonight' has proven original.on- network programming to be a reliable numbers generator can be profitable to everyone." delivering reasonable efficiencies EROOMILLOi 4IMGHT -RIDDER NEWSPAPERS that we believe help us to reach a "I enjoy Èntertainment Tonight'... it segment of viewers being eroded does a much- needed job very well." from the traditional network -DON HSWEUTSI4E:CUTNE PRODUCER, 60 MINUTES audiences." a Suellen important component in --CBRUDEIHEWLIBROADDASI SUPERVISOR.ILEVERMED/ACGRDUP the way i he industry is covered by "I'm very happy with the program's press and television that it would continued growth and performance. now be difficult to imagine its Èntertainment Tonight' delivers absence.'" substantiial ratings with a network .D"AVID.idRFliI L LOS ANGELES HERALD- EXAMINER look I consider it to be top quality "The .mina successful non-network programming. " program in the history of television! IRWINFLEISCHER DIRECTOR! OPHHEDIA.MICHAFIDSON -VOffS -US "MAGAZINE

TONIGHT /THIS WEEK

:7eLer81011noueerIC roarmeurww .U'iya

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THE COLUMBO,McCLOUD,NkMILLAN MYSTERY MOVIES WORLD NEWSRADIO The World's Premier Newsmagazine Premiers A World Newsradio Service From the pages of TIME, to America and to countries around the world, the TIME WORLD NEWSRADIO SER- VICE is on the air. TIME -with 33 bureaus and 85 correspondents -has the largest news -gathering staff reporting to a single magazine and is read by 30 million people worldwide every week. Now, with TIME magazine on radio, you will have a new listening perspective. The more you know, the more you need to find relevance and understanding in today's explosion of information. On TIME WORLD NEWSRADIO SERVICE, you'll hear cover stories, special reports and special editions. You'll get behind the scenes on a wide range of topics.... from international politics to urban design, fine arts to computers, morality to medicine, literature to law. Stories and adventure that capture the human spirit in daily segments each week. LISTEN FOR IT!

Radio stations worldwide requiring more information, contact: Bill Murphy Media Basics 1180 Avenue of the Americas New York. NY 10036 212-764-9480 R A D I O T E L E V I S I O N C A B L E S A T E L L I T E

Wl. 106 No. 5 @E.eng-}

1 TOP OF THE WEEK C Olympian step upward in program rights

ABC outbids CBS and NBC for commercial unit costs to cover its expendi- the networks were lodged in different hotel exclusive coverage of next winter tures. H. Weller (Jake) Keever, vice presi- rooms at the bidding site in Lausanne, Swit- games in Canada, paying $309 million, dent of network sales, said a sales plan will zerland. The negotiating committee of the more than three times what it paid not be formulated until after the winter 10C, headed by Richard W. Pound, who also for rights to '84 winter Olympics games are over in Sarajevo. Noting that the is chairman of the Calgary Olympic Winter 1988 winter games were still four years Games Organizing Committee, would call A new Olympic record was set last week away, Keever said it was a "supposition" that each of the networks down to another room even before the torch was lit at the 14th "rates will be higher, but not out of line." to submit its bids or receive further instruc- winter Olympic games in Sarajevo. ABC For the 1984 winter Olympics, according tions. emerged the victor after a I5 -hour marathon to ABC sources, the network sold 1,103 30- If the winter Olympic rights went for $309 bidding session with the International Olym- second commercial units for a total of million, what will the 1988 summer Olym- pic Committee which awarded it the exclu- $187.5 million. Prime time rates ranged be- pic rights be sold for -especially since the sive U.S. television rights to the 1988 winter tween $215,000 and $260,000 per unit, summer games historically have command- games in Calgary, Canada. ABC agreed to ed rights payments substantially higher than pay $309 million for the exclusive U.S. the winter games? (ABC paid $225 million rights. which besides broadcast include ca- for the U.S. broadcast rights for the summer ble, pay television and videocassettes. 1984 games in Los Angeles.) The $309- million winning bid is more Network negotiators argued that while the than three times the $91.5 million ABC paid rights can be expected to be higher, the dif- for the U.S. broadcast rights to the Sarajevo ference will not be as great as that between winter games, which begin later this week. the 1984 and 1988 winter games. First, they According to network negotiators who were pointed out, the games are to be held in present at the bidding, CBS was the first to Seoul, South Korea, and the 14 -hour time pull out of the race when the IOC set a mini- difference makes live coverage difficult. mum bid on the third round at $265 million. while weekend and daytime rates ranged be- Furthermore, it was noted, South Korea's ABC and NBC each went another two tween $100,000 and $125,000, and late "uncertain" political situation is another rounds, with NBC reportedly calling it quits night rates ranged between $52,000 and negative factor. after its fifth -round bid of $302 million fell $70,060. The 1,103 units sold for an aver- And while there has been a lot of talk $7 million short of ABC's. age of $170,000 each. about the possibility of a broadcasting net- Several reasons were cited for the signifi- The money considerations were the rea- work aligning with a cable network to jointly cantly higher rights payments bid for the son at least one network decided it wasn't bring 1988 Olympics programing to U.S. 1988 winter games. Negotiators for all three worth it. "We withdrew because we thought viewers, Tony Cox, president of network op- networks -there were no representatives the bidding was reaching uneconomic lev- erations at HBO, virtually ruled out that net- present from any cable networks -agreed els," explained Neal Pilson, group executive work's involvement. Asked of stories alleg- the location of the 1988 winter games in vice president responsible for CBS Sports ing negotiations between HBO and the Calgary, a city of 600,000 in Canada's Al- and CBS Radio. "We thought it became a networks for Olympic coverage, Cox said berta province, figured positively in raising bidding based on prestige and company "there's nothing to it. Everybody has been the bid price. Calgary is only two hours time pride, rather than hard economic facts of talking with one another [informally] and difference from New York, it was pointed life," Pilson added. An NBC Sports spokes- trying to figure out how to pay for the '88 out, making it possible to broadcast many of man expressed similar sentiments. games" given the high cost of obtaining the the events live in prime time. In addition, Pilson said representatives from each of rights. there was a 30% jump in the number of programing hours, from 631/2 for the 1984 winter games to 82 hours for the 1988 winter games. Super Bowl viewing stats a mystery ABC appeared to be downplaying its cable and pay television rights option. AI- Nielsen computer goof holds up would set no record, except perhaps for tar- though the option was mentioned by observ- football ratings; expectations diness. The part of the game that spilled over ers as a factor positively affecting the are that it will be about 47 into prime time, from 7 p.m. to 8:20 p.m. escalating rights costs, it was unclear how NYT, scored an average national Nielsen much of a part it played. Some outside ob- A lot of people watched the Super Bowl rating/share of 46.0/67 -more than enough servers speculated that ABC bought exclu- game between the Los Angeles Raiders and to make it the highest -rated "program" of the sive rights to protect itself from other ser- the Washington Redskins on Jan. 22, but as week (see story, page 98). vices. However, an ABC spokesman noted of last Friday nobody knew with any certain- Observers said that the 46.0 for the prime that if ABC chooses to exercise its cable ty how many. Nielsen's national ratings on time part was probably a little lower than the option, it has a "natural alliance" with the full game, expected last Thursday, were rating for the 4:45 to 7 p.m. part-the por- ESPN. ABC owns 15% of ESPN and has delayed until this week. A computer foul -up tion for which ratings have not yet been re- options to acquire an additional interest. was blamed. ported. The reasoning was that the crowd The huge rights payment raises the ques- There were some clues to what the rating probably started out larger but began to thin tion of how much ABC will have to raise might be, however, and they all suggested it out a bit as the lopsidedness of the Raiders'

Broadcasting Jan 30 1984 39 I TOP OF THE WEEK I

dominance became apparent; by the time prime time rolled around, it was felt, tune - The rocky road to fin -syn outs were beginning to outnumber new tune - ins. ABC and NBC want to suspend Thomas Wyman, CBS chairman and presi- Some sources at CBS, which carried the negotiations with Hollywood, dent, and Lew Wasserman, chief executive game, surmised that the national rating for claiming other side won't officer of MCA Inc., last week were talking the full game would be around 47, making it compromise; CBS still is about a compromise that would keep that the fourth- or fifth- highest rated Super hopeful it can reach solution network out of domestic syndication through Bowl, depending on how far around 47 the 1990. Under this compromise, CBS also final rating proved to be. Before this, the Negotiations between Hollywood's enter- would limit itself, through the same year, to third -highest rated Super Bowl was the Dal- tainment captains and the television net- negotiating for up to a 30% financial interest las- Denver contest in 1978, which averaged works over how to share in the rights to in about 30% of the programs on its prime 47.2; the fourth -highest rated was Pitts- network programing were all but dead last time schedule. The network also would limit burgh- Dallas in 1979, which earned a 47.1. week. its in -house production of prime time pro- Nobody expected the rating to challenge CBS was the only network holding out graming to three- and -a-half hours a week the top two: 49.1 for San Francisco- Cincin- hope that a mutually acceptable arrangement through 1990. nati in 1982 and 48.6 for Washington -Miami could be worked out over the FCC's syndica- (Under its consent decree with the Depart- in 1983. If the full game's rating does no tion and financial interest mles. And despite ment of Justice, CBS [and NBC] agreed to better than match the 46.0 for the prime time the pessimistic tone of assessments by others limit in -house production of prime time pro- portion, it will be the sixth -highest rated, concerning the likelihood of success, CBS's graming to two - and -a-half hours per week behind Pittsburgh Steelers -Los Angeles official line was that "we're still hopeful we through 1990. In its decree, ABC was limit- Rams in 1980 (46.3). can reach a positive conclusion." Indeed, ed to producing two - and -a -half hours of in- In the six major markets where Nielsen one report had it that a pact was "close," and house prime time programing through 1985. does local measurements by meter-New perhaps as early as this week. But the decree also provided for it to produce York, Philadelphia, Chicago, Detroit, Los ABC and NBC, on the other hand, believ- up to three -and -a -half hours in 1986 and '87, Angeles and San Francisco -the game aver- ing that CBS was on the verge of giving four hours in 1988, and five in 1989 and '90. aged a 44.8/71. In Los Angeles, home of the away the store, announced they were pulling The agreements also permit CBS and NBC Raiders, the average was 49.0/80, and in the out of the fray altogether -at least for the to petition to produce the same amounts San Francisco- Oakland market, their former time being. Those two networks charged that ABC can.) home, it was even higher -49.9/85. In the negotiation had proved to be a waste of time: CBS and Hollywood are still haggling other Nielsen metered markets the game Hollywood, they alleged, had been bargain- over at least a pair of issues, a source close to pulled a 40.2/63 in New York, 46.1/68 in ing in bad faith. the negotiations said. For starters, Holly- Philadelphia, 41.2/64 in Chicago and 42.1/ Among the most rankling Hollywood de- wood wants to limit the definition of the 65 in Detroit. mands, as far as ABC and NBC were con- financial interest for which the network can Nielsen does not meter Washington, but cerned, was a call for limiting network in- negotiate a program's "net profits." The net- Arbitron does -and reported the game there house production -a subject that's work wants to be able to negotiate for up to averaged 50.8/84, while in Los Angeles it addressed not in the FCC network syndica- 30% of a program's "revenues or profits," did 46.4/81 and in San Francisco 45.2/82. In tion and financial interest rules, but in con- the source said. Arbitron's six other metered markets, the sent decrees the networks have signed with The other salient difference concerns game's Arbitron ratings ranged from 29.1/49 the Department of Justice. when the network should be allowed to ne- in New York to 50.8/70 in Dallas, whose What was still lying on the bargaining ta- gotiate for a financial interest. The network, Cowboys had hoped to be playing in the ble last week was vastly different from what the source said, wanted to be able to negoti- Super Bowl instead of watching it. In Mi- the FCC envisioned when it tentatively de- ate for it whenever it could; Hollywood only ami, Arbitron rated the game at 43.4/65, in cided last year to scrap its financial interest wanted to permit negotiations to begin after Detroit at 38.5/57, in Philadelphia at 44.5/ rule altogether, and to get rid of some of its the network had made a variety of commit- 66 and in Chicago at 38.0/61. restrictions on network participation in do- ments to a particular program. For the nine Arbitron markets, the game's mestic syndication. According to the source, it has not yet average was 43.0/68. D A source close to the negotiations said been resolved how the parties would pro- U.S. pleased with WARC action on jamming, planning U.S. officials are reporting progress thus far in Geneva in the approach and the use of computers in an effort to assure fair- work of the World Administrative Radio Conference on develop- ness in matching countries' needs with available frequencies, is ing a plan for use of high frequency spectrum space by described by a U.S. source as a "viable option." shortwave radio. Leonard Marks, chairman of the U.S. delega- One problem still confronting the conference involves the dif- tion, who returned to the U.S. for a brief visit last week, is under- ferent uses to which developing and developed countries put stood to have told the heads of interested agencies in a briefing shortwave transmitters, for domestic or international communi- on Thursday that the progress includes work on the usually cation. Brazil, for instance, uses 10 kw transmitters for internal intractible issue of "intentional interference," or jamming. communications and is concerned about the interference it re- The U.S. has argued that, apart from the free flow of informa- ceives from the 500 kw transmitters the U.S. and other devel- tion aspect of the issue, jamming constitutes a severe waste of oped countries use for international communications. spectrum space and complicates the planning process. One The talk of progress on the issues of jamming and the method official who heard the Marks briefing cautioned that the likeli- of planning winning support led one U.S. official who had heard hood of a final agreement that would end the use of the tech- Marks to comment: "We're on the offensive." He also said the nique the Soviet Union uses to block entry of foreign signals into U.S. and its allies apparently are working in close harmony. Eastern Europe is "dicey." However, he indicated that the pro- Several officials credited the U.S.S intense preparation for the gress being made is encouraging. A Dutch resolution on the conference -particularly the heavy schedule of meetings with issue is expected to be discussed this week. other countries in bilateral discussions -with the degree of suc- The U.S. and other major- country delegations already have cess thus far achieved. one major accomplishment behind them: general agreement Although the talk is of progress being made, the pace of the that an a priori plan -one under which the frequencies each working committees at the conference is slow. As a result, there country is allocated would be specified in advance -will not be was the suggestion last week that the conference might not be adopted. The U.S. has argued that such a plan is wasteful and able to finish by the time it is scheduled to end on Feb. 10, with inefficient. Instead, a Canadian proposal, based on a flexible work undone left to the second session in 1986.

Broadcasting Jan 30 1984 40 I TOP OF THE WEEK I I

ceed, assuming they do come to an agreement. However, one game plan would be for Murdoch tries again. Rupert Murdoch's News International struck again last week. This time the network to apply to the FCC for a waiver it asked the FCC to order Warner Communications and Chris -Craft Industries to undo them- along the lines of the agreement. At the same selves. time, the network could go to Justice and In a filing at the FCC, News International said the "precipitous closing" of the companies' request that its consent decree be modified stock swap was a "hasty, ill- conceived, illegal and ineffective" attempt to avoid violation of the along the lines required, with Hollywood commission's broadcast -cable crossownership rules. filing in support at both agencies. Under the announced agreement, Chris -Craft received a 19% interest in Warner in ex- ABC and NBC, however, made clear that change for Warner acquiring a 42.5% interest in BHC Inc., Chris -Crafts television subsidiary they aren't interested in following CBS's (BROADCASTING, Jan. 23). The deal is being read as an attempt to prevent Murdoch from lead. In letters to Senator Robert Packwood acquiring control of Warner. Despite that deal, Murdoch bought enough Warner stock to raise (R -Ore. ), chairman of the Senate Commerce his stake in the company's total outstanding common shares to 8.5 %. Committee, and Representative John Din- In his filing last week, Murdoch repeated allegations that the WCI -CCI deal ran afoul'of the gell (D- Mich.), chairman of the House Ener- FCC's broadcast -cable crossownership rules. Ten of Warner-Amexs cable systems fall within gy and Commerce Committee, ABC said the service contours of BHC's KCoP(TV) Los Angeles and KPTV(TV) Portland, Ore. Hollywood had not "bargained realistically WCI and CCI had informed the commission that the affected cable systems would be or meaningfully within the scope of the is- divested to subsidiaries of American Express, a move they contended would permit them to sues." avoid violating the rule. In his filing, however, Murdoch said that nine out of the 10 affected It noted that selected congressmen had communities require a cable operator to get prior local approval of a transfer of a cable suggested that the parties postpone seeking franchise. The companies had not received that approval, and that put them in violation of the legislative or regulatory relief, and proposed cable- broadcast crossownership rule, Murdoch said. to suspend its lobbying on the issue for the Murdoch also said Warner could not retain de facto control of the systems -without violat- remainder of 1984, "contingent upon a like ing the rule. But according to Murdoch, Warner had retained that control. commitment from the other side." Murdoch also charged that while the companies had represented to the FCC that violations In its accompanying position paper, ABC of the rules would be avoided through transfer of the systems to the American Express said Hollywood had been trying to negotiate subsidiaries, Warner Amex had advised local franchise authorities that no actual change in issues that aren't contained in the FCC's ten- the ownership or control of the affected cable systems was occurring. tative decision, or the current rules. For ex- Meanwhile, in U.S. District Court in Delaware, Murdoch filed a countersuit against Warner ample, ABC said, Hollywood had once re- on grounds of racketeering and fraud. The 70 -page countersuit charges Warner and Chris - quested that the networks give producers a Craft with making misrepresentations and working in collusion to exclude Murdoch from piece of the advertising time for a program, making further stock purchases. A Murdoch spokesman said no stock purchases were made in addition to paying license fees for the by Murdoch last week. As reported, both Murdoch and Chris -Craft began scrambling for right to run that programing on the network, more Warner shares 10 days ago following FTC clearance. In a subsequent 13 -D filing with in exchange for limited profit participations. the SEC, Murdoch said it financed the $29.8- million purchase of about one million shares Hollywood later, ABC said, insisted that any (BROADCASTING, Jan. 23) with $16.4 -million from a line of credit established by a group of relaxation of the rule be conditioned upon European banks and $13.4 million from a bond issue to be floated in Switzerland. additional restrictions on the networks' right As expected, depositions by attorneys for both Steven J. Ross, chairman of Warner, and to produce programing in- house. The latter Murdoch, were taken last week. A Warner spokesman said depositions are to continue this demand, ABC said, was unacceptable. week and possibly next in New York. "ABC has long believed that the right to produce entertainment programs for a portion of its network schedule is fundamental cision clearly states that repeal of the finan- tionsas meaningless is little more than a self- to its ability to assure viewers of a high qual- cial interest rule and substantial modifica- serving ploy to place its steadfast refusal to ity and innovative program service; to meet tion of the syndication rule is in the public negotiate in a favorable light," Valenti said. competitive challenges posed by the new interest, it does not appear that either the "The tactics of the ABC letter clearly vio- and emerging communications technol- studios, syndicators or independent station late the pledge we made to Congress to ne- ogies, and to insure continued reasonable groups are prepared to accept any compro- gotiate in good faith, but they will not pre- profitability," it said. mise based on that FCC decision. vent me from honoring that pledge. The In its own position paper, released the "Given the position of the studios, syndi- Committee for Prudent Deregulation is pre- same day (Jan. 23), NBC cited the same cators and independent stations -and be- pared to meet with ABC, CBS and NBC at Hollywood demands. An agreement to limit cause of the positions taken by President any time and at any place to try to reach an network in -house production, it said, Reagan and members of Congress -it ap- agreement." "would, of course, be anticompetitive, pears that no relief from the current rules can In the wake of intense congressional pres- would further insulate the producers from be obtained at the present time. We, there- sure, the FCC agreed last year to hold off competition and would impair the networks' fore, believe that there is now no alternative until May 10 on its proposal to roll back the long -term ability to serve the viewer." but a suspension of efforts to achieve repeal rules to give the interested private parties an "The facts show that the networks have of the financial interest and syndication rules opportunity to settle their differences approached the negotiation process serious- for a reasonable period of time." through good faith negotiations. The Senate, ly and in good faith, presenting offers of Jack Valenti, president of the Motion Pic- in turn, had promised not to resume legisla- settlement which would have limited their ture Association of America, shot off Mail- tive work on the issue until March 15, and right to acquire financial interests or partici- grams to Congress and the FCC, taking issue not even then unless it appeared that one of pate in syndication to a substantially greater with ABC's account of the negotiations, the sides was negotiating in "bad faith" or a extent and for a longer period of time than calling it "inaccurate, distorted and one -sid- final commission action was deemed "un- the commission found to be appropriate," ed." Valenti said Congress had asked the reasonable." Both the Senate and the FCC NBC said. "The continuing refusal by the negotiating parties to report on their progress had expressed the hope, if not the expecta- producers, syndicators and independent sta- by Jan. 31, and the Committee for Prudent tion, that the parties would reach a compro- tion group representatives to any change in Deregulation-the umbrella group for those mise position before Jan. 31. the syndication rule, or to consider any lobbying for retention of the rules- intended That turn of events came in the wake of change in the financial interest rule unless to do that still. President Reagan's announcement of sup- the networks agreed to substantial new de- ABC, he said, was well aware of the on- port for a two -year legislative moratorium mands involving increased government in- going negotiations with CBS, and had re- on commission action. A bill imposing a six - tervention, was clearly unreasonable and an- fused to participate in those-or in separate month moratorium had been approved by the ticompetitive. negotiations involving all three networks. House and was awaiting action by the Senate "Although the commission's tentative de- "Its attempts to characterize these negotia- Commerce Committee when the FCC

Broadcasting Jan 30 1984 41 i l TOP OF THE WEEK r agreed to put off acting on the proceeding appear gung -ho to revisit the issue. Pack- get involved anew. until May, sparing the senators from having wood, an aide said, thinks the matter should Any FCC action, of course, would by it- to take a vote. be worked out by the parties, not Congress. self be inconclusive. The substance of its Officially, FCC personnel were tight- And Dingell said the House had already tak- rules are incorporated into the networks' lipped last week on the matter-except to en its crack at the matter in passing the six - consent decrees. With Reagan on the record say that any developments would be includ- month moratorium. One well-placed Hill supporting a two -year FCC moratorium on ed in the commission's proceeding record staffer said it was doubtful either congres- the rules, the Justice Department would be and duly noted. sional body will get involved again -at least defying the White House if it agreed to re- It does appear likely, however, that the not unless the FCC acts. As the election cy- scission of the decrees, even though it once FCC will have the opportunity to vote on the cle heats up later in the year, Congress is had endorsed the substance of the FCC's ten- issue this year. Congressional leaders don't expected to become less and less anxious to tative decision. Mike Deaver: the President's new communicator Deputy chief of staff, now think we are, but there are lots of things we naford, who had also served on the gover- responsible for communications don't have the answers to; I don't speak the nor's staff, he formed Deaver & Hannaford after Gergen resignation, language." Obviously, he is leaving nothing Inc., a public relations firm. The first client sets long -range planning as key to chance. was Ronald Reagan. By time Deaver sold his to most efficient use of media Manipulating or managing the news is interest in the firm in 1980 to join the Reagan hardly a new White House phenomenon. White House as one of its top three aides- In the three years since the Reagan adminis- But the Reagan administration is conceded Meese and Chief of Staff James Baker III tration came into office, reporters covering to have raised the practice to a new level of were the others -Deaver & Hannaford had the White House have talked -with irrita- professionalism. More than that, those who offices in Sacramento, Los Angeles and tion tinged with awe-of the skill with engage in it do not suggest they are doing New York, and was serving 45 clients. which Reagan aides "manipulate," as more anything else. Gergen, in fact, has rationa- These days, Deaver is back to one client, than one reporter has put it, the news. Care is lized it as an important instrument in the Ronald Reagan, whom he serves in a variety lavished on the manner and release of infor- process of governing. AWhite House unsuc- of roles. He is a member of the cabinet and mation. Events are staged with a view to cessful in getting its version of events the National Security Council. He super- how they will play on the evening network vises the President's personal staff, the ad- news programs. If Emmys were given for vance and scheduling offices, the East Wing the production of such things, a mantle in the operations (which include the First Lady's White House would hold one for the pictures shop) and the military office. He is chairman American networks transmitted from Korea of the White House Committee on Private last year of a parka -clad President Reagan Sector Initiatives, and chairman of the Out- peering across the 38th parallel into Com- reach Working Group on Women. But now, munist territory. Ail of that, there is reason to with communications, it seems he's found a believe, is simply prologue to what now can job with which he is particularly comfort- be expected -and not only because the able. "I really enjoy it," he says. "It's my President has formally announced his inten- real interest." (Larry Speakes, who as depu- tion to seek re- election. ty press secretary holds the rank of assistant The principal reason is Michael K. to the President, reports to Baker.) Deaver, the 45- year-old former public rela- And he is attacking the new responsibility tions executive from California who is depu- with vigor. He is reshaping the 18- member ty chief of the White House staff and who communications staff, strengthening its fo- has now taken on the communications func- cus on long -range planning, an aim that fits tions that had been the responsibility of Da- neatly with his responsibilities for presiden- vid Gergen, who resigned in December tial advance and scheduling. He has instruct- (BROADCASTING. Dec. 12, 1983). Deaver ed the staff-which includes the office of had always been involved in the work of public affairs, with its responsibilities for protecting and burnishing the President's im- research and liaison with public affairs offi- age. But now he has direct, hands-on re- cers of executive branch agencies, and of sponsibility for the job. His experience as a media relations, which serves the members public relations professional and his tireless of the press who do not cover the White dedication to his long -time friend, the Presi- House on a daily basis, principally print and dent, could make a difference. broadcast journalists located beyond the Po- Deaver is not particularly interested in Deaver: tomac-to develop communications plans substance, as Gergen was. He says he lacks for specific blocks of time: From Wednes- the time to equip himself with the detailed through the "filter" of the press "has no way day's State of the Union address to the China information to background reporters on is- to persuade people about its policies, and to trip, in April; from the China trip to the sues. Instead, he talks of "blitzing" issues build majority support for what it's trying to economic summit in London; from the sum- and about "long -range planning." Surpris- do," Gergen said in an "At Large" interview mit to the Democratic national convention in ingly, he is also in the market for a television in BROADCASTING, earlier this month. San Francisco in July; from that convention coordinator to help with the production of "That's part of the Democratic process." to the Republican convention in Dallas in the President's televised appearances, which (BROADCASTING, Jan. 9). August, and then for the period leading up to will increase as the pace of the re-election Deaver, who with the departure of White the election itself. "What are we going to campaign picks up. As a matter of course, House counsellor Edwin Meese III to the emphasize in those blocks of time ?" Deaver previous Presidents have had such assis- Justice Department is the White House aide asks. "Rather than just filling up the sched- tance -but Ronald Reagan, former movie with the closest personal relationship to the ule with whatever people want the President star and television personality and accom- President, has been working with him since to do, I want to produce some sort of plished radio commentator, needs a televi- 1966, when he joined the staff of the then - theme." sion coordinator? "We want to make sure new governor of California. Deaver served An indication of the the seriousness with we're using the medium to the fullest," as Reagan's deputy chief of staff in Sacra- which the communications function is re- Deaver said in an interview last week. "I mento for eight years. Then, with Peter Han- garded is the time devoted to it. Since

Broadcasting Jan 30 1984 42 THE r I l TOP OF WEEK r

Deaver took the function over, on Jan. 16, he tle bearing on one situation that reporters- "The press has an opportunity to zero in, to has begun meeting at 8:15 a.m. every day, in network reporters, at least-have com- ask elaboration," Deaver said. "The press Baker's office, with Baker, Meese, Speakes plained about: the infrequency of full -dress likes it better. We certainly like it better." and national security adviser Robert C. news conferences. Thus far, Reagan has held With Deaver in charge of communications McFarlane, among others, to review the sto- 21, fewer than any of his predecessors in the and with the President's own celebrated abil- ries that have broken the previous night and same period of time. Those conferences, ity as a communicator, the Reagan Presiden- assign "guidance" responsibilities. In most Deaver said last week, "are really shows for cy would seem to have little to worry about cases. the responsibility is assigned to television." What he prefers as a means of concerning its ability to pierce the "filter" of Speakes. But occasionally, one of those in- allowing the President to communicate with the press as it goes about the business of volved in policy-say, McFarlane, if the sto- the public through the press are "mini press attempting to build support for its policies. ry involves foreign affairs-will be asked to conferences," called on short notice in the Now the administration need only worry brief reporters on a background basis. Then, press briefing room in the White House. about what it wants to communicate. Deaver meets in his own office with the communications staff to develop a long - range plan. (Two weeks ago, the staff drafted a campaign for following up on the Presi- New amity in deregulation talks dent's State of the Union address and budget presentation. "It has everything we're going Negotiations among Wirth, Tauke to do after the President makes his speech," and other telcomsubcom members Deaver said last week.) And with the re- progress rapidly during week, election campaign now looming, Deaver has and there's hope deal could be been meeting every Tuesday morning with struck soon; issues come down Baker and campaign principals to plot gener- to how easy to go on radio al strategy; Deaver deals primarily with Jim and how hard to go on television Lake, director of communications for the campaign. It was surprisingly smooth sailing last week Tauke Wirth White House aides responsible for com- for negotiations among members of the package that would reflect their own bill munications in previous administrations also House Telecommunications Subcommittee (H.R. 2382), which has the broadcast indus- have talked of long -range plans but without on broadcast deregulation legislation. try's backing. Their bill would eliminate the ever finding the time to develop them. Sources say the discussions-which began comparative renewal process, codify the Deaver can point to at least one successful last week and will continue tomorrow (Mies- FCC's radio deregulation and apply it to tele- product of long-range planning. A couple of day)-have been remarkably constructive. vision. Last year, however, after a series of months ago, he brought together a small "I've seen more movement the last two days confrontations and little movement, they group to discuss "subissues" important to the than in the last eight months," said Repre- agreed to draft legislation that would include President. "The largest," Deaver recalled, sentative Tom Tauke (R- Iowa). quantified television programing standards "was education." Polling indicated the pub- "We've been advised [the negotiations] as a quid pro quo for eliminating the com- lic, by a margin of about 59 % -35%, disap- are moving along and that there is renewed parative renewals. proved of the Reagan administration's han- hope that a compromise can be struck," said Prior to their meeting, Wirth circulated a dling of education issues. "So," Deaver National Association of Broadcasters Presi- memo to all subcommittee members ex- said, "we decided to blitz the education is- dent Edward Fritts. plaining his draft of a bill he released in sue. For seven weeks, we'd talk about noth- Even Subcommittee Chairman Tim Wirth November and his view of where the negoti- ing else but education when we went on the (D- Colo.) was pleased with the way things ations stood. Tauke and Tauzin came to the road." The group focused on recommenda- were going. Said one of his aides, "He was table with a memo much like Wirth's. Tauke tions of a presidential commission on Excel- elated." believes the memos set new parameters for lence in Education that had the highest ap- The first of two negotiating sessions last their discussion, which were not present be- proval rating by the public, such as back to week was expected to be a "make or break" fore (BROADCASTING, Jan. 23). Wirth's draft basics and merit pay for better teachers. "We session. "I frankly anticipated we wouldn't bill would repeal the comparative renewal went out all over the country and blitzed on make much progress and would have a quick process, but only if stations meet certain re- the education issue, and," Deaver said, smil- breakup," Tauke said. But, much to his sur- newal standards and programing require- ing triumphantly, "we turned those figures prise, the discussions turned out to be "fruit- ments. absolutely upside down. ful." Tauke said he expects they might reach Tauke says there are still a number of "You can't do that on every issue," he a favorable conclusion this week. tough issues to overcome, but he is confi- said, "but that's what I mean by long -range For the moment, Wirth's staff is working dent that an agreement can be reached. planning." on a new proposal that would concentrate on "Piece by piece, things are falling into place. None of this would surprise reporters who programing requirements for television and We've always had the basis for some kind of have covered the White House over the past not radio. An earlier proposal that would agreement, but not the right atmosphere. I three years. They have found Deaver a per- require radio stations to turn over "signifi- think the atmosphere is much better now." sonable, friendly man, prepared to chat over cant amounts of time for use by persons" Representative Mickey Leland (D -Tex.) is a lunch or to play a game of tennis (unoffi- outside the stations would be dropped. another key participant in the discussions. cially, one correspondent rates him as "a "We have gotten closer and are working to He is pushing for the inclusion of equal em- good club tennis player" who is probably narrow our differences," said subcommittee ployment opportunity language and provi- better at doubles than singles) who is com- counsel Thomas Rogers. He says the discussions to prevent the FCC from repealing its pletely loyal to the President - -"You know sions have narrowed down to the issues of ownership rules. There are discussions un- where he's coming from," as one correspon- radio deregulation and TV quantification. derway to include language preventing the dent put it -and who is primarily "an image (Wirth himself was in New Hampshire late FCC from repealing its political attack rules. man." Indeed, Deaver is even known to see last week campaigning for Senator Gary "We've been batting around a variety of to it that reporters and others pressing up Hart [D -Colo. ], one of the eight Democratic schemes. I think I know what the final agree- close to a podium where the President is to candidates running for President, and was ment will look like but nobody's given their speak are rearranged to assure a more impos- unavailable for comment.) OK," Tauke said. He noted that he and Tau - ing television picture of him. But on issues, Tauke - -along with Representative Billy zin were not interested in discussing anyone network correspondent said last week, Tauzin (D -la.) -has for months been trying thing that included a quantification scheme "I talk to Baker and Meese." to cut a deal with Wirth and subcommittee for radio, but he feels the group has gotten The emergence of Deaver as the principal member Al Swift (D -Wash. ). Tauke and Tau - over that hump and is now focusing on TV aide in communications is likely to have lit- zin would like to develop a deregulation quantification and enforcement standards.

Broadcasting Jan 30 1994 43 TOP OF THE WEEK

"As you well know from your unsuccess- Parties go back to the table ful fight in the Senate, the cable industry is a formidable adversary with a politically for cable dereg talks adroit trade association," Dingell told the mayors. "The industry has intensified its ef- NCTA, NLC and Conference of Mayors to meet with city officials. forts to secure passage of H.R. 4103, will try one more time on H.R. 4103 "We enter this, the third round of negotia- mounting an expensive grassroots lobbying tions with the cities, in all good faith," wrote campaign and taking their case directly to Negotiations between the nation's cities and Wheeler. "As you indicated in your speech, the mayors in the districts of a number of the cable television industry on cable dere- these discussions should not become a vehi- committee members." gulation legislation are back on track. Repre- cle to stall consideration of H.R. 4103. We He said the mayors needed to beef up their sentatives of the U.S. Conference of May- enter these discussions with the assumption own lobbying efforts to persuade Congress ors, the National League of Cities and the that the concessions both sides have made in that the status quo is acceptable and urged National Cable Television Association previous negotiations will be open for re- the conference and the NLC to present a agreed last week to resume discussions on negotiation." united front. the House cable bill (H.R. 4103) that now Dingell assured the mayors that the pro- "I suggest that it serves neither your inter- rests before the House Energy and Com- cess would go forward in a "fair and bal- ests nor the industry's to engage in idle spec- merce Committee. The bill is based on an anced way, with neither side having unfair ulation on whether or when the bill will be earlier compromise reached by the National leverage in the discussions." And Dingell scheduled and if there will be a titanic clash League of Cities and NCTA. Last month, said the bill's sponsor, Tim Wirth (D- Colo. ), in the full committee. A far more construc- however, the NLC withdrew its support for chairman of the Telecommunications Sub- tive use of everyone's energies would be an H.R. 4103 and joined big -city mayors in committee, did not resist his idea. open and honest effort by the principals on opposition to the measure. The chairman made no secret of his dis- both sides to attempt to forge a mutually to the table The agreement to go back like for Wirth's bill. "I believe H.R. 4103 in acceptable policy solution on as many key Repre- came after congressional prodding. its current form is an unabashedly bad bill. It issues as possible," Dingell said. sentative John Dingell (D- Mich.), chairman does not adequately address and protect the He warned the mayors that any attempts of the House committee, urged during a legitimate interests of municipalities and to delay the negotiations would be unaccep- speech at the mayors' mid- winter meeting in consumers in insuring that cable system op- table. But he also said he would not pressure Washington that the groups reopen negotia- erators may be held accountable for the per- the groups to rush. "While some of the is- tions. He proposed that "the two primary formance they render for profit to the local sues are difficult and complex, it should be dia- parties of interest engage in a good -faith citizenry," he said. And, he added, "I am possible, within a reasonable time period, to logue with the purpose of exploring whether committed to opposing and voting against it determine whether significant differences the it is possible to reconcile any or all of in its current form." might be narrowed." He also suggested that major differences between their respective Despite his own opposition, Dingell the committee's staff be permitted to monitor positions." maintained, "it would be a serious mistake the talks. Pittsburgh's mayor, Richard Caliguiri, to assume that this bill will not be considered Meanwhile, opposition to the cable bill chairman of the transportation and commu- by the full Energy and Commerce Commit- continued to mount. The conference and the nications committee of the U.S. Conference tee and that no cable legislation will be en- NLC, backed by 24 other national organiza- of Mayors, announced he would establish a acted in the 98th Congress." He pointed out tions, sent a letter to all House members negotiating team. NCTA President Thomas that Wirth's bill had substantial support on listing their objections to the legislation. Wheeler, in a letter to Dingell after the tat- the committee (at present, 21 members back "We are concerned that cable television leg- ter's speech, said the association was ready the bill). islation now pending before the House Ener- gy and Commerce Committee may result in higher rates and deterioration in service in communities which now have or will soon have cable television," they wrote. Some of the organizations joining the cities were the National Association of Counties; National Association of Regulatory Utility Commis- sioners; American Public Power Associ- ation; National Rural Electric Cooperative Association; National Black Media Coali- tion; American Library Association; Ameri- can Council on Education; Consumer Feder- ation of America; Communications Workers of America; AFL -CIO, and National Feder- ation of Local Cable Programers. What troubles the cities most is that the bill frees most cable systems from rate regulation on all but their lowest tier of service, gives them the expectation of franchise renewal and allows them, in some cases (whenever there has been a "significant change in circumstances "), to renege on franchise promises. "H.R. 4103 threatens to erode the universal availability of telephone service and re- move vital consumer protection safeguards by exempting cable operators from any review concerning rates or quality of service in the area of two-way communications other than the voice communications," the letter also said. This is the first time the cities have taken a stand on the data transmission issue. Dingell and Pittsburgh's Caliguiri In the past, AT &T has been alone in its ef-

Broadcasting Jan 30 7984 44 I I TOP OF THE WEEK 1 forts to persuade Congress to regulate cable Broadcast Services and Columbia Pictures LBS. The venture, titled COLEX Enter- data transmission services. Dingell and oth- Television have formed a joint venture to prises, has a total of about 75 TV series, ers are sympathetic to the that concern. Sub- distribute some of Columbia's older half - which it will attempt to syndicate in the corn- committee member Al Swift (D- Wash.) in- hour off-network comedies and dramatic ing years, as well as dramatic presentations, troduced a cable bill (H.R.4229) almost specials, including Father Knows Best, The including Winston Churchill: The Valiant identical to Wirth's except for data service Flying Nun and the George Burns and Gra- Years, Playhouse 90 and The Naked City. regulation. Wirth's bill clearly prevents ca- cie Allen Show. Dan Greenblatt, executive vice president ble regulation. Swift would leave it up to Although the Tribune/Taft/Gaylord/Chris- of marketing and planning at LBS, has been states to decide whether to regulate. Craft consortium, which now also includes named president of COLEX. An alternative cable bill (H.R.4299), United Television Inc., is trying to make a which reflects the concerns of the municipal- group purchase of Return to Eden, it will not ities, was introduced by subcommittee distribute it nationally, as would the network PBS hires search firm member John Bryant (D- Tex. ). Although the it hopes to form with Paramount. Instead, bill has failed to receive consideration in the Worldvision would complete the national to find new president subcommittee it is likely to serve as a frame- distribution, according to John Ryan, senior Board chooses MSL International the ne- vice for distribution at Worldvi- work for the cities' demands during president to Grossman; who the sale to that of the first to find successor gotiations. sion, likened approves interim plan project undertaken by Operation Prime also Time, in which a group of station owners The search for a new president of the Public combined to launch a dramatic special with Broadcasting Service inched forward last works for the help of TeleRep Inc. Sale in the week with the appointment of a professional Worldvision is offering six runs of Return head hunter by the PBS board. The board `Eden' mini -series to during a six -year window beginning Eden also approved plans for an interim commit- in May. It is distributing the show for cash, tee to run PBS in the event that a successor Worldvision offering being although it is reserving the right to sell one for PBS President Lawrence Grossman is considered by consortium; minute of national advertising per hour not named before he leaves PBS on Feb. 10. other first -run activity includes should it fail to meet its revenue goals Grossman, who has led PBS since 1976, new soap opera strip as well through cash sales alone. was named president of NBC News last De- as reissues of old programs Ryan said Worldvision has not yet deter- cember (BROADCASTING, Dec. 12, 1983). mined whether stations can be convinced to At last week's meeting, Dallin H. Oaks, Worldvision Enterprises is close to the sale premiere the mini -series during the same PBS board chairman and head of its presi- of a new first -run mini -series, Return to week all across the country, but that details dential search committee, announced that Eden, to the station consortium formed about should be available in time for the NATPE MSL International, a division of the Hay a year ago by Tribune Broadcasting, Taft International conference set to begin next Group, whose previous tasks include finding Broadcasting, Gaylord Broadcasting and week. (A national network of stations airing Douglas Bennet to head National Public Ra- Chris -Craft Industries. The six -hour, Aus- the mini -series during the same week could hired. Oaks also read a reso- tralian- produced program, available for air- allow for greater promotional impact.) dio -had been lution calling for the "senior management" ing in May, would be the first project pur- Produced by Worldvision's subsidiary, of PBS vice presidents, secretary and chased by the consortium, which continues Hanna Barbera Pty. Ltd. of Australia, Re- -its treasurer "serve as a committee" to to negotiate with Paramount Pictures Televi- turn to Eden stars Rebecca Gilling as a rich -to manage PBS from within their respective sion about the creation of a weekly prime - and beautiful woman who obtains bizarre areas of responsibility until a new president time movie and entertainment network. revenge on a former lover in a steamy, ac- is selected. Michael Hobbs, secretary of In other first -run syndication news, Lori- tion- packed plot, according to industry PBS and of the search committee, will act as mar Productions has quietly begun efforts to sources who have seen the show. When it the "chief administrative officer" of PBS in launch a soap opera strip, and Lexington aired on Australia's Ten Network in 1983, it the interim, with authorization to "exercise averaged a 49 rating/64 share, ranking it the powers of the office of the president," among the highest -rated programs ever to including signing legal documents and an- have aired on Australian TV. In addition to Return to Eden, Worldvi- swering mail. sion also announced last week it is offering a Members of the board said they felt corn - first -run weekly music and variety series, fortable with the arrangement, provided it The Bobby Vinton Show, which will carry would not last beyond the PBS annual meet- for March 28 -April I. If a one of the highest production budgets - ing, scheduled $500,000 per episode-ever committed to a new leader is not found by then, an acting first -run series. The one-hour show, to be president will be appointed, Oaks said. He was a good distributed on a barter basis and via satellite added that there "definitely" starting next fall, would feature its own 27- chance that a successor would be named piece orchestra, a regular cast of comedians within the next three months. and guest appearances by a wide range of Grossman, who attended his last board accom- performers appealing to a 25 -to -54- year-old meeting, said he was proud of the audience, said Ryan. plishments that had been made during his Details about Lorimar's proposal for a tenure, and that public television "will con- soap opera strip were scarce late last week, tinue to be" his "favorite place to turn to in although industry sources say it has tenta- years to come." He said he would payback tively been titled Fortunate Few and is be- the $125,000 interest -free secured mortgage ing designed for late night, with more sex loan given to him by PBS in 1982 to assist in and violence than a show designed for prime his purchase of a Washington home (BROAD- access or early fringe might include. As its CASTING, Oct. 10, 1983), and added that he title indicates, it will center on the wealthy hoped the PBS board "faces the issues of and privileged. Sources within Lorimar indi- restrictions on interest -free loans" in the fu- cate that a pilot has not yet been shot. ture. Recent congressional action now bars Lexington Broadcast Services' new joint PBS and NPR from granting their employes venture with Columbia Pictures Television any interest -free loans (BROADCASTING, will offer stations off -network programing Nov. 28, 1983). for either cash, barter or time -banking ar- In other business: Rebecca Gilling in 'Eden' rangement, said Robert Turner, president of The board approved the election of Da-

Broadcasting Jan 30 1984 45 1 1 TOP OF THE WEEK 1 vid A. Baylor as vice president of engineer- additional source of revenue -the syndica- based political media consultant, was broad- ing and operations. A former engineer at tion market -by virtue of a three -year co- cast shortly following the President's ad- WTVI(TV) Charlotte, N.C., Baylor joined production agreement whereby Hearst/ABC dress, on ABC, CBS and NBC, and on a PBS in 1973 as a technician. He has served and the BBC will co- produce 125 hours of delayed basis on Public Broadcasting Ser- as director of operations and engineering programing. Lionheart Television Interna- vice. since Jan. 1. tional has obtained the exclusive distribution But the satellite transmissions that began Bruce Christensen, president of the Na- rights to that material, much of which will be flowing out of Washington's uplink in time tional Association of Public Television Sta- sold to Public Broadcasting Service under- for the late -night local news shows were an- tions, said his organization was preparing a writers such as Mobil Corp. (which has al- other indication of the manner in which sat- request to Congress for supplemental appro- ready committed to 17 hours) for airing on ellites are enabling stations to plug into the priations for public broadcasting, equalling PBS even before it is seen on A &E. And major news stories of the day. And the sena- $145 million for fiscal 1984, $153 million after its initial cable run on A &E, Lionheart tors and congressmen are happy to cooper- for FY '85 and $162 million for FY '86, with has the rights to offer the co- production ma- ate. a regular authorization request of $238 mil- terial to the commercial syndication market Thus far, the Republicans, who had a head lion for FY '87. and other potential markets such as subscrip- start in the use of the new technology, are tion television or direct broadcast satellite. way ahead of the Democrats in making use Both Lifetime and A &E were a little re- of satellites to speak to constitutents through A week of launches luctant to discuss advertising commitments. pieces on local news shows. But the Demo- David Moore, head of advertising sales at crats are beginning to catch on. Lifetime and Arts & Entertainment Lifetime, said last week, however, that the Bascially, both parties follow the same make cable debuts Wednesday network was successful in retaining some procedure. Employing their own facilities commitment from all the previous sponsors on Capitol Hill, committees videotape brief Two new satellite- delivered cable services, of Cable Health Network and Daytime, in- remarks of party members whose press sec- both formed from the remains of previous cluding American Cyanamid, Pfizer Inc., retaries have checked with stations at home services that found the marketplace Bristol Myers, Celestial Seasonings, Chev- too and found an interest in broadcasting the re- rough to go it alone, make their debut rolet, Warner-Lambert, Mobil and Scott Pa- this marks of the aides' bosses. Wednesday, Feb. I. per. The major production was that of the Re- Lifetime, a merger of Viacom's Cable An A &E spokesman could not say that the publican Conference, which has now "satel- Health Network and Hearst/ABC's Day- service had been able to secure new commit- cast," as it refers to the operation, the com- time, will go on the air with an initial 16- ments from old ARTS advertisers. However, ments of Republican senators to the million cable household universe. The ser- he acknowledged that at least two new spon- President's State of the Union address three vice is promoted as one designed to help all sors had been signed -Ford and 20th Cen- years in a row. It taped 37 of the Senate's 55 segments of the adult population lead "hap- tury-Fox. Thirty- second spots on A &E from Republican senators in two rooms in the pier, healthier and more fulfilled and in- 8 p.m. to midnight will range from $850 to Capitol in a three -hour period preceding the formed lives." $1,000. President's address -they along with the The Arts & Entertainment Network media had advance information on the (A &E), offers a mix of programing from speech -then edited the material for distri- Hearst/ABC's cultural service, ARTS, and bution on two satellites. Westar IV was used material initially designed for The Entertain- to transmit the pictures to stations, which ment Channel (largely British Broadcasting Congress sends used only material of local interest, while Corp. programs and Broadway -type musical Galaxy I transmitted them to cable television productions), which pulled the plug last opinions back systems, which generally used the full hour March. An A &E spokesman said the service the entire program consumed. has commitments from cable operators with to constituents The Republican conference was not con- a total of 6.5 million subscribers and hopes cerned only with television. It made audio to expand to nine million by, or shortly after, via satellite video material and made them its launch. tapes from the available to more than 1,200 radio stations Lifetime, at least for the time being, is Senators and representatives react that had expressed an interest in broadcast- being offered free to cable operators. And. to President's speech with remarks ing a senator's remarks. Four conference as incentive to sign on by its launch, systems made available to TV, radio, cable staffers spent 18 hours -six hours on were paid 15 cents per subscriber for mar- via Westar IV and Galaxy birds Wednesday night and 12 hours on Thurs- keting support, and will get an additional 15 day- feeding the tapes over the telephone. cents during the year. Those signing on after Through the magic of satellite, members of The Republican Congressional Campaign the launch will simply receive 15 cents dur- the Senate and House of both parties last Committee used its studio on Capitol Hill on ing the year for their marketing support. week were able to dispatch to their constitu- Wednesday to tape the remarks of 25 Repub- A &E will impose a carrying charge about ents instant electronic press releases regard- lican House members. The material was a month after the service debuts. With a ing their views of President Reagan's State transmitted by way of Westar IV, 13 of the three -year licensing agreement, the per -sub- of the Union address. Signals containing pieces on Wednesday night before the Presi- scriber charge is five cents for the first year, pictures of the senators and House members dent's address and the remainder on Thurs- sixcents for the second and seven cents for offering their reactions were transmitted by day morning. he third. satellite Wednesday night and Thursday who are newer at the Both services are seeking support from The Democrats, morning, and picked up by the receive an- provided local stations with video- the advertising community and A &E has one game, tennas of local stations that had expressed an taped remarks of only six of their senators. interest in the taped comments of a particular The Senate Democratic Policy Committee member of the House or Senate. did the taping at its studio, then delivered the The one- and two- minute remarks were 15- minuute package to the Wold Co. in not the biggest attention -getting response to Washington for transmission by Westar IV in the President's speech. That was the Demo- time for the 11 p.m. news programs in the cratic party's half -hour program featuring Eastern time zone. The satellite was not used live appearances by party members and to transmit pictures of Democratic House taped vignettes of citizens around the coun- members, according to the Democratic Con- try, all designed to present a view of the State gressional Campaign Committee. Presum- of the Union that contrasted with that the ably, they are saving their reactions to the President presented. The program, produced State of the Union address for their next by Jill Buckley & Associates, a Washington- newsletter.

Broadcasting Jan 30 1984 46 * The HOT countdown of the week's top hits -from No. 20 on Monday to No. 1 on Friday * The HOT poll determining viewers' choices * The HOT young comedian Mike Binder hosting and providing the innovative intros *The HOT touch of Bob Banner -the highest quality production from the foremost producer of music -variety specials and series ("Solid Gold") 30 Minutes Daily. Get HOT for September 1984 HOT with Host Mike Binder ' GROUP w PRODUCTIONS WESTINGHOUSE BROADCASTING ANO CABIE INC THE HOTTEST AT NATPE W

VP Plo i II AIVIERIICAN IND General Douglas-N Artlitui William Manchester called him `:..a great, thundering paradox of a man, noble, ignoble, inspiring and outrageous, arro- gant and shy, thebest of men, the most protean, most ridiculous, most sublime:' The METROMEDIA STATIONS and the Turner Broadcasting System are pleased to announce the distribution of this grip- ping, 5 -hour biographic action series of the most enigmatic, colorful man -at -arms in American military history. The extraordinary American writer- director -actor John Huston speaks the words and thoughts of Douglas Mac- Arthur. Actor John Colicos is the narrator. AMERICAN CAESAR captures the sweeping panorama of the 20th century in wars and politics, and gives a candid look at MacArthur's personal bravado. In a remarkable lifetime of 84 years, Douglas MacArthur was at the center of the military history of his country and the world. It's truly the major television presentation for 1984. Soon to be released by Turner Program Services. Atlanta/(404) 827-2200 Copyright °1984, Turner Program Services, Inc. TURNER PROGRM SERVICES * Robert Conrad * y.

* Sally Kellerman * * and Raymond Burr *

* Chad Everett * i

* Parnell Roberts * * Andy Griffith and David Janssen *

Discover the rest of "Centennial's" all -star cast, including Lynn Redgrave, Brian Keith, Stephanie Zimbalist, Robert Vaughn, Alex Karras, Gregory Harrison, Barbara Carrera, Donald Pleasance and * Dennis Weaver * Timothy Dalton. 26 hours. TURNER PROGRAM SERVICES RAB MANAGING SALES CONFERENCE Healthy year for radio predicted

MAGAZINE Forecast is good for 1984, the stations Blair represents. "We look for- although most agree it will ward to increased airline expenditures as the not be banner year, as fierce competition continues for the vacation originally anticipated and business traveler," says McCauley, adding that "communications systems should The more than 1,100 radio industry execu- also be very active as an outgrowth of the tives converging this week on the Amfac AT &T breakup." hotel at the Dallas -Fort Worth airport for the How is national spot performing? Accord- Radio Advertising Bureau's annual Manag- ing to data released late last week by Radio ing Sales Conference (see story, page 53) are Expenditure Reports Inc., spot dollars in De- brimming with confidence that business this cember climbed an impressive 16.2% to year will be brisk. However, some rep and $54,810,800 million with the year up 12.4% network officials canvassed by BROADCAST- to $696,789,900 million. All reps virtually ING expressed concern that billings in 1984, agree, however, that business began to tail although healthy, may not lead to the big off in December spilling into the first quarter boom year that everyone anticipated months of 1984. ago in view of the Olympics and presidential Despite poor billings in November and election. December, network radio executives who "First-quarter national spot business for have assembled at RAB's meeting will re- us is running flat thus far but there's a lot of member 1983 as a good year. For 1983, net- business on the books for the second and work radio business is expected to finish third quarters," says Dave Recher, executive around 18% ahead of the previous year, says vice president -administration, Eastman Ra- Radio Networks Association President Art dio. He sees more radio ad dollars this year Kriemelman ( "Closed Circuit," Jan. 23). from the agriculture, high technology and As in national spot advertising, network gasoline industries. radio's first quarter has begun slowly -espe - "January and February billings are soft cially for youth -oriented affiliates -with with March bookings bringing things up to January business reported soft. "Advertisers even," said Peter Moore, president, Torbet are putting more money into second- and Radio, in a recent memo to client stations. third- quarter budgets," says Kevin Cox, "Short lead time, sporadic revenue months, vice president, sales, NBC Radio Networks. account attrition, among other factors, will "January will be a marginal month," he says, make inventory management and planning "with February and March getting increas- the tie -breaker between a good year and a ingly stronger." great year," says Moore. Cox says he is "quietly" confident 1984 "The late start for advertisers in the first will be a good year for network radio, but quarter will result in 'the roller- coaster ef- not as successful as last year. He projects a fect'-a strong March and subsequent 15% increase in billings. The network radio strong second quarter, but a weak January marketplace will be more competitive in and a medium February," notes Jack Masla, 1984 as many of the newer networks get president, Masla Radio. He predicts 1984 stronger, notes Cox. IN ITS TIME PERIOD will finish 10 % -11% ahead of last year. "We hit a stumbling block in November "The month of January is looking good [network radio was down 1.3 %, according for us, but February and March are behind" to the accounting firm of Ernst & Whiney]. 'IX SAN FRANCISCO last year's pace, notes Charlie Columbo, The marketplace went soft with advertisers CCO -TV MINNEAPOLIS -ST. PAUL* president of the Christal Co. But he hastens watching the bottom line," observes Lou Se- to add that avails are beginning to pick up. verine, vice president and director of sales, FSB -TV HARTFORD -NEW HAVEN First-quarter business for the company ABC Radio Networks. "January is a con- ranges from 31% ahead in the Eastern region tinuation of November and December," he M B -TV SAN DIEGO to 6% behind in the Midwest, says Co- says, "but the upfront buying during that WL -TV NEW ORLEANS* lumbo, who projects a 12 % -15% rise in national spot for 1984. One problem facing the JAR -TV PROVIDENCE industry, he noted, is that there are too many stations competing for the popular 25 -to -54- SAZ -TV CHARLESTON -HUNTINGTON year -old demographic. NEP -TV WILKES BARRE -SCRANTON 'Iivo major companies that are extremely bullish on 1984 are McGavren -Guild and NEM -TV FLINT -SAGINAW -BAY CITY Blair. "January is off but February looks better and March appears to be doing especially DBJ -TV ROANOKE -LYNCHBURG well," says Ellen Hulleberg, executive vice WL -TV CEDAR RAPIDS -WATERLOO president, marketing and communications, McGavren-Guild Radio. She predicts na- IS -TV COLUMBIA. SC tional spot radio for the first quarter will be up 10 % -12% with the second quarter rising SFA -TV MONTGOMERY 15% ahead of 1983. SGROUP W "All signs point to a solid first quarter and even stronger successive quarters in 1984," PRODUCTIONS writes Dick McCauley, senior vice president- stations, Blair Radio, in the firm's "first THE HOTTEST AT NATPE ! quarter outlook" newsletter sent last week to Recher Source: November 1983 NSI /Cassandra *Tie Broadcasting Jan 30 1984 52 RAB MANAGING SALES CONFERENCE

"Tracking the business on a group -wide basis for the same stations this year that we owned a year ago, we see the month of Janu- ary up an average of 36% (40% local and 19% national) and February averaging 47% ahead in billings (50% local and 32% national)," says Edens. "All of our stations are beating first -quarter projections," notes Norman Wain and Bob Weiss, co- owners of Metroplex Com- munications. "We usually look for a weak first quarter but this year is a pleasant surprise," says Wain. Wain and Weiss point to the big jump in retail sales across the country as the primary reason for the upward trend in their local radio dollars. "If retail gets strong, we get strong," observes Weiss. Doubleday Broadcasting President Gary Cox Stevens sees the cultivation of local business as the answer to the future growth of radio. period for this year was very good." "With national business in a state of Both Cox and Severine say that because change -rep firms merging with each oth- radio is a secondary medium to television, er- station managers need to focus their developing new business remains a top pri- business development efforts on local ad ority at their respective companies. "And dollars thus giving them a more controllable with prime time network television sold out, base to work from," he said. advertisers now have extra ad money to Stevens says the continuing fragmenta- spend on radio, which is good news for us," tion of station formats "will diminish the says Severine, who remains "cautiously op- amount of spot dollars being placed." Also, timistic" that 1984 will be a "decent" year- advertisers are more apt to be part of either a up 10% -15%. wired or nonwired network- packaging of Although first -quarter business is in a stations by reps into a single agency buy, he slowdown, activity for the remainder of the says. year will definitely pick up and, consequent- On the minds of many of the radio execu- ly, C -P -M's (cost -per -thousand) will start to tives attending the RAB conference this rise, adds Neal Weed, newly appointed vice week is Arbitron's new monthly computer- president of sales, Mutual Broadcasting. ized service, Arbitrends, scheduled to debut While some network radio executives say in 23 markets in March ( "Riding Gain," 1984 will not be as good a year for business Dec. 19, 1983). Many in the industry are as 1983, they believe a new era of accept- concerned that the new service will harm the ability in the advertising community is under radio business because local station will not way. That view is further enhanced by the be able to set ad rates for any length of time marketing efforts of the RNA. Kriemelman due to the monthly changes. Arbitron cur- told BROADCASTING initial findings of a re- rently measures radio audiences on a quar- search project he is conducting shows radio terly basis. IN ITS TIME PERIOD networks investing a minimum of $30 million in additional products and services WBZ-TV BOSTON which would benefit both local affiliates and WJZ-TV BALTIMORE advertisers. "We are developing a more sophisticated Radio selling KGW-TV PORTLAND, OR posture in the media and are beginning to WBTV CHARLOTTE win ad dollars from network television," goes to Dallas WRAL-TV says Thomas Burchill, president, RKO Ra- RALEIGH -DURHAM dio Networks and vice chairman of the A record crowd of more than 1,100 radio KSAT-TV SAN ANTONIO* RNA. Burchill cites both Gillette and Lever industry and sales executives were to have WGAL-TV HARRISBURG- LANCASTER Brothers as taking money from their televi- gathered at the Amfac hotel in the Dallas - sion ad budget to invest in radio. Fort Worth airport for the Radio Advertising LEBANON -YORK Total national radio will benefit from an Bureau's fourth annual Managing Sales WFMY-TV GREENSBORO -HIGH POINT increase in advertising expenditures in the Conference (Jan. 28 -31). Hotel accommo- WINSTON SALEM medium placed out of Los Angeles, accord- dations have been sold out, according to an WJXT JACKSONVILLE ing to a just -completed survey of key agency RAB spokesman. media directors in that city by Eastman Ra- Planned for this year's gathering, which WCIA CHAMPAIGN -SPRINGFIELD dio. Results showed that 78% of those polled carries the theme "Quest for Excellence," DECATUR said they would increase radio ad budgets are 24 workshops as well as several forums. WBRZ BATON ROUGE with 11% saying they will either switch to Among the highlights were to be new RAB television or lower spending due to lack of president and chief executive officer Bill KLFY-TV LAFAYETTE, LA product and 11% will remain with the same Stakelin's "State of the Radio Industry" ad- KFDM-TV BEAUMONT -PORT ARTHU' budget. dress, scheduled for the Jan. 29 luncheon. Bustling local station sales are making Stakelin was planning to outline RAB's plan S YGROUP W several of the major group operators at this to sell the medium to advertisers. "To gain PRODUCTIONS year's RAB conference very happy. "We are the attention of radio's best potential clients, xnancaxurvr arvnraan mr. very bullish on the first quarter," says Gary the RAB has increased its national advertis- THE ! Edens, president of Harte -Hanks Radio. ing budget to $500,000 this year and will HOTTEST AT NATPE Source: November 1983 NSI /Cassandra Broadcasting Jan 30 1984 *Tie 53 RAB MANAGING SALES CONFERENCE utilize innovative media placements de- and DeVos, co- chairman of Mutual Broad- strategy. Other session topics include budget signed to reach and persuade our clients casting. John Naisbitt, author of the best- and strategic planning, in -house sales train- rather than congratulate ourselves," Stake - seller, "Megatrends," is scheduled to present ing, co -op advertising techniques, sales pro- lin's prepared remarks said. closing remarks tomorrow (Jan. 31). motions, computers in selling, contests, pro- Keynote speaker for the three -day event is One of the more noteworthy sessions is motion, political advertising and the law. author Dr. Norman Vincent Peale. On tap as slated for this morning (Jan. 30) at 9 o'clock There will also be separate workshops on today's (Jan. 30) luncheon speaker is Rich- when RAB unveils its new target -marketing how to use Arbitron and Birch rating data. El

i " " '' li ' p ''' '' p ' II I I, ; I 11,',11,111 1 i INtititt. ih r l III

Accountable nity group to file [a competing application] to air three additional program hours out- against them." Delano has declined to corn - side the network clearance time periods per Two petitions have been filed at the FCC ment on his petition. Counsel for Mutual, in day, he added. attempting to halt the proposed $8- million a counterpetition, stated that no individuals New York radio personality Bob Fitzsim- sale of WCFL(AM) Chicago by Mutual Broad- involved in Mutual's operation "participated mons will serve as moderator throughout casting System to Statewide Broadcasting in or had knowledge of the fraud "; that "no the weekend introducing each program as ( "Changing Hands," Nov. 14, 1983). Both pe- facts concerning the Amway conviction well as hosting three of his own, which ABC titions question the character of Mutual's were misrepresented to the commission," reports will feature a variety of guests rang- parent company, Amway Corp., which, in a and that "the commission has no proper role ing from gardeners to chefs. Other new Canadian court proceeding, recently plead- in policing behavior beyond its jurisdiction weekend hosts are child psychologist Dr. ed guilty to defrauding the Canadian gov- (i.e. Canada)." FCC's AM branch will begin Lawrence Baiter, financial expert Bill Bres- ernment of duty payments on imported reviewing sale once final comments, which nan, both of WABC(AM) New York; Dr. Dean goods. Amway and its Canadian subsidiary are due in this week, are submitted. Edell, KGO(AM) San Francisco and Dr. Susan were fined $25 million ( "In Brief," Nov. 14, Forward, KABC(AM) Los Angeles, who host 1983). Petitioners were Leonard H. Delano medical advice programs. Jr., an account executive at WLNR(FM) Lan- sing, Ill., and Anthony R. Martin -Trigona, More talk who is currently in litigation over two sta- Ratings wrap -up tions he formerly owned, Wal- ABC's satellite-delivered Talkradio program tham, Mass., and WNHC(AM) New Haven, service was scheduled to expand to 18 Arbitron announced last week that it has Conn. Martin- Trigona, whose petition also hours of live weekend programing last Sat- created a new radio market in New England mentions a civil suit he has outstanding urday (Jan. 28). The new weekend service, for radio audience measurements. The against Mutual, said he would withdraw his which will originate from New York, Los An- Portsmouth- Dover -Rochester market will petition if claims of that suit were resolved, geles and San Francisco, can be aired by cover Stafford and Rockingham counties in but added that meanwhile, "There is a very affiliates each Saturday and Sunday be- New Hampshire and eight towns in south- real possibility that we will file against them tween 10 a.m. and 4 p.m. in all time zones, ern York county, Maine, and will be sur- in New York [Mutual's only other station is according to Rick Devlin, vice president and veyed for the first time in spring 1984, ac- wirN(AM)] . We are getting together a commu- director, ABC Talkradio. Stations may elect cording to Arbitron officials. "We have been working with Arbitron for two years to create this market," said Martin Lessard, general manager, WOKQ(FM) Dover, N.H. Other stations which signed for the new report are WHEB -AM -FM Portsmouth, N.H., and WMYF(AM)-WERZ(FM) Exeter, N.H.

Radio relationship A new presentation issued by the ABC Ra- dio Networks, titled "The 18 -34 Market," stresses that the young adult market spends more time with radio than with any other medium. During an average day, the report says, adults, 18 -34, spend three hours and 29 minutes with radio (45% share), as against three hours and 20 minutes for television (43 %), 33 minutes for newspapers (7 %) and 24 minutes with magazines (5 %). This information is culled from research of R.H. Bruskin in 1982. Key moment. Rick Dees (I), popular morning personality at Ic IS(FM) Los Angeles and host of The ABC report delves into the educa- The United Stations' Rick Dees' Weekly Top 40 broadcast, presents the keys to a new 1984 tional and income levels of the 18 -34 mar- Buick Century Olympia to J.B. Raftus (c) of Grey Advertising after his name was drawn from kets and finds them highly favorable com- among 275 people attending a party in Dees' honor at New York's Tavern On The Green pared to other groups. It examines the restaurant. The weekly countdown program. according to officials, now airs in about 125 buying habits of the group as it relates to markets nationwide. Pictured with Dees and Raftus is Nick Verbitsky, United Stations presi- different products and finds that 18 -34 are dent. above average consumers of such entertainment items as records and tape and stereo

Broadcasting Jan 30 1984 54 Introducing Otis Conner's version of men at work. Turning out award -winning mu- ing WRKS, New York, KMGC, Dallas, for KFRC in San Francisco, Billboard sic, radio image campaigns and ad- WDMT, Cleveland and KEZQ, Little Magazine's top radio station in the vertising jingles has become habit Rock, are reporting phenome- nation for five years. for Otis Conner. nal sales and an open -arms We could keep writing about These days, there's a whole new reception from their clients. the exciting sound at his production company: This shouldn't sur- the pounding beat of hammers, the prise you, since The haunting melody of 3/4' drills, and Sound System comes the lilting strains of a circular saw. from a composer who's Otis Conner Productions is written and produced hard at work building a state- of-the- CLIO -Award winning art, 24 -track studio. music for such cli- But, there's a lot more than con- ents as Century 21, struction going on at Otis Conner Crest Toothpaste, Productions. Akai Stereo, Paul The Sound System ®, for in- Masson Vine- stance, when first conceived, prom- yards, National Car ised the finest music production Rental, Macy's and many others. sales library in the business. Otis Conner Productions also Less than a year after the offers ten complete ID/Promotion things going on first pressing, The Sound packages that will build aware- at Otis Conner Productions, but System became the fast- ness and image for sta- we'd rather have you listen to them. est-growing and tions in practically Give us a call, at (214) 358 -5500 most successful any format. and ask for our free demo. library ever From intro- country to duced. rock, you'll find More the right image at A than the right price. 80 sta- To top it all off, tions they have just completed OtisCArnnerProducrias includ- a powerful new campaign 2829 W. Northwest Hwy., Suite 940 Dallas, Texas 75220 (214) 358 -5500 day through Friday, and will include songs and records from Sesame Street, Smurfs, Chipmunks, Muppets and stories such as Popeye, Star Wars, Star Trek, Mother Goose, Bambi, Cinderella, Snow White and Hans Christian Anderson tales. Special nightly features will include a call-in segment to help with school work; sports and school news; book, record and game reviews; visits from a computer specialist, and on -air birthday announcements. Larry Miller is the executive producer and Robert Kaplow the host, with special feature material by Bar- bara Rosen. The Children's Show is the working title, but WNYC(AM) has been conducting a contest among children in its listening area for a more appropriate name. The winner will get an Atari home computer with an educational software package. Switching back Orange county's first and only all -news station, KNwz(AM) Anaheim, Calif., has ended Sweet 60. ABC KGO(AM) -owned San Francisco celebrated its 60th birthday with a cake and its 11 -month attempt to capture some of the party at the Galleria at San Francisco's Crocker Center. The cake, depicting a lavender art audience held by two Los Angeles all-news deco radio tuned to "AM 81," was five and a half feet by 15 feet and weighed 400 pounds. stations. The outlet returned to its previous format -album- oriented rock -and call let- equipment; are heavy purchasers of sports Jim West, president of Dallas -based Fair ters, KEZY(AM) after the November Arbitron equipment, such as jogging shoes and West. survey showed it had remained far behind camping equipment, and are strong con- KNx(AM) and KFWB(AM) with a 0.3% share of sumers of health and beauty products, in- Children's three hours the adult audience over age 12. Station cluding hair conditioners, toothpaste and Manager Dan Mitchell termed the experi- shampoos. WNYC(AM) New York, a municipally owned ment "the biggest mistake I ever made," The presentation, which also makes use public radio station, is set to launch today and estimated xNwwz "probably lost of data from Simmons, RADAR, Arbitron, (Jan. 30) a new series for children, three $450,000" during its brief existence. the Yankelovich Monitor, census data and hours each weeknight, which it says repre- American Demographics, suggests that sents "the largest commitment to children's Fund -raising humor network radio should be considered "a via- radio in America." ble alternative to complement network tele- Tentatively called The Children's Show, it's Membership drives by public radio stations vision as a result of audiences lost to pay targeted to children up to age 12. It will be may not be the most popular parts of its (noncommercial) fare." It adds that the presented live from 5 p.m. to 8 p.m., Mon- programing, but with the help of Jerry Stiller youth radio networks "selectively target to this adult 18 -34 audience," and "can provide significant reach against this segment, coupled with much higher frequency levels than magazines or network TV."

Country campaign As a direct response to Viacom Intemation- al's wKHK(FM) New York format change from country to "soft" adult contemporary last week ( "In Brief," Jan. 23), Mutual Broadcast- ing's WHN(AM) New York, the only remaining full-time country outlet in the city, launched a television ad blitz on Thursday, Jan. 26, targeting the displaced wKtn< listeners. Ac- cording to WHN, the 30- second spots begin with an announcer saying, "If you've been kicked out of your country, come home to our country."

Your Life' seminar The first in a series of regional sales seminars for "Music of Your Life" formatted stations -big band and pop adult hits from the late 1930's to the present -will be held for Northeast affiliates this Wednesday (Feb. 1) at the New York Hilton. Other seminars for Back to the Source. Album- rocker WMMS(FM) Cleveland, one of the original NBC Source MOYL stations are scheduled for Atlanta, affiliates in 1979, recently renewed its affiliation contract with the young -adult network at NBC Cleveland, Dallas and Los Angeles, accord- headquarters in New York. Pictured at the finalization of the deal were (seated, l -r): Walt ing to Al Ham, creator and producer of the Tiburski, wMMS vice format. president and general manager; and Meredith (Meddy)Woodyard, vice president and general manager, The Source. Standing (I -r): Bill Smith, wMMS general sales Ham also told BROADCASTING that there will soon be a major -market campaign to sell manager; Nancy Cook, director of affiliate relations, The Source; and Gaye Ramstrom, WMMS the format to FM stations. MOYL is sold by national sales manager.

Broadcasting Jan 30 1984 56 7-1 n 6111 r-7 .L.1,1171Mil 411!

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Source NS1 New York November 1983 Report All qualifications available upon request. 'Friday Nlghl Videos II t`QA' s is O G d seos NN n eondthe , er VONA. . `e `ts s , ®< o st

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'? and Anne Meara, they'll be lightened with a end of Feb. 4 -5 for its three -hour Barbara touch of humor. The husband -and -wife Mandrell and T.G. Sheppard music/inter- comedy team has written and recorded two view special. Hosting the event will be Lee fundraising appeals for National Public Ra- Arnold, midday air personality at Mutual's dio. The two pieces -one featuring the WHN(AM) New York. Provo, Utah -based team as a psychiatrist and his patient and Broadcast International produced the the other as the couple portraying them- broadcast. selves-urge listeners to contribute to pub- MAGAZINE lic radio. The AP Radio Network will add three 90- second movie reviews to its program lineup beginning Feb. 3. The host will be film critic Sinatra in high places Chuck Rich, who most recently worked for AP Radio affiliate wroP(AM) Washington. Narbeth, Pa. -based Orange The three reviews will be fed to stations Productions' Sounds of Sinatra each Friday during the 11:32 a.m. (NYT) syndicated broadcast will be heard feed. BEATS on Air Force One, the presidential O aircraft, starting next spring, The Southern Educational Communications according to company president Association has received a $125,000 grant Lita Cohen. The two -hour weekly from the National Endowment for the Arts FAMILY program, hosted by veteran radio for development of a series of 13 90- minute personality Sid Mark, currently children's radio programs. The project, car- FEUD airs on 30 stations nationwide. ried out by SECA in association with WUNC(FM) Chapel Hill, N.C., involves script development and production of a three -hour NBC pilot episode of the series. The planning EAD -TO -HEAD on the move grant, from NEA's Media Program, will en- able station -based and independent pro- All off -air personnel for NBC Radio Networks ducers to prepare material for public radio's (excluding some top divisional executives) youngest audience. have moved from 30 Rockefeller Plaza in PM FF PM RTG New York, headquarters of NBC Radio for Peter Wallach is hosting two barter features R/SH R/SH A0V the past 50 years, to new facilities at 1700 from Syndicated Program Productions Broadway. of St. 'hiladelphia NBC Radio's news operation and Louis. Round One is a talk show, also avail- on -air YW-TV 10/16 talent are scheduled to move cross- able for cash, directed to -agers 8/13 +25% town teen and shortly, according to a company young adults, while Critic -At -Large is a 90- spokesman. The new home was originally inneapolis -St. Paul second commentary offered three times built for ABC's SuperRadio service which each week. CCO -TV 12/25 8/17 +50% was aborted in the summer of 1982 before starting service.

I enver CNC-TV 10/20 8/17 +25°/D Ready to fly NAB finds `typical' arttord -New Haven Talk radio WABC(AM) New York has aquired FSB -TV 13/24 10/18 +30°,o exclusive broadcast rights for New York Jets radio station had football for the next three seasons (1984-86). $50,000 profit in '82 'ortland, OR The price tag reportedly is close to $3 million. For GW-TV 12/23 10/20 +20°,/0 the past five years, all-news The National Association of Broadcasters WCBS(AM) has carried the Jets. has now provided an in -depth look at the 'aleigh- Ourham healthy financial performance it reported radio sta- AAL -TV 20/36 7/12 +186°/D China setting earlier for the typical commercial tion in 1982. It is a 112 -table follow -up to rovidence The National Radio Broadcasters Associ- the association's preliminary announcement late last summer (BROADCASTING, Sept. 12, JAR -TV 17/31 15/27 +13°D ation (NRBA), through an arrangement with Radio Peking, is offering its member sta- 1983). tions a "China The NAB not only documents how the Ilkes Barre -Scranton Radio Study Tour" of the Peo- ples Republic of China from May 11 to May typical radio station turned a pre-tax profit of NEP -TV 13/23 8/15 +63% 29. The tour, which will cost $3,126 per per- $51,100 (up from $15,800 in 1981), but also son, is being limited to 32 persons. Radio reports that the typical aural broadcaster ex- noxville Peking will serve as host to the NRBA group pected a 10.6% increase in net operating ATE -TV 15/25 13/21 +15°% as it visits Peking, Sian, Nanking, Shanghai revenues in 1983. and Hangchow, according to NRBA Execu- That $51,100 pre-tax profit represents a reen Bay tive Vice President Abe Voron. 9.42% profit margin and stems from typical FRV -TV 11/21 4/7 +175°/á net revenues of $542,300 with operating ex- Playback penses of $491,200. aton Rouge The NAB 's survey was based on usable ABC's Rock Radio Network will simulcast a questionnaire returns from 1,238 stations, a BRZ 20/34 11/19 +82°/D one -hour David Bowie concert with Home 20.3% response, representing 1,618 li- Box Office Feb. 12. The concert was taped censed radio facilities (combined AM -FM last September at the Pacific National Exhi- returns were counted as two stations). bition Coliseum in Vancouver, B.C. Stations In its finished report, the NAB augments signed thus far to air the performance in- national tables with breakdowns that reflect, wNsw -FM clude: New York, xLOS(FM) Los An- by category, performances of AM, FM, AM- GROUP W geles, wts -FM Chicago, WYSP(FM) Philadel- FM and daytime AM facilities as well as I -A PRODUCTIONS phia and WBCN(FM) Boston. .4 ESLNGROOSE BROADCASTING ANO CABLE INC 50 kw AM operations. Then data is re- O THE HOTTEST AT NATPE! worked into supplementary tables according Mutual Broadcasting has slated the week- to market size and revenue size.

Source: November 1983 NSI/Cassandra Broadcasting Jan 30 1984 60 Those regroupings show that full -time and urban. In many of these, NAB warns AM stations nationwide had an average pre- that the samples used for the table are insuf- tax profit of $35,400; AM -FM's $47,900; ficient to be meaningful. FM's $104,400; daytime AM's $12,200, and The radio survey is patterned on one con- class I -A 50 kw AM's $598,700. ducted by NAB on typical television station The final block of tables in the report of- revenues and expenses released late last year 12, 1983). fers insight into the 1982 track records of (BROADCASTING, Dec. e stations according to format -adult contem- Inquiries about the report should be di- porary, AOR, beautiful music, classical, rected to NAB Services, 1771 N Street, MAGAZINE country, ethnic, nostalgia, religious, top 40 N.W., Washington 20036. D

Typical radio station revenue and expenses -1982

Typical Typical BEATS Dollar Percent Middle 50% Figures Figures Range ENTERTAINIII Revenue & Expense Items ($) ( %) ($)

Total Time Sales: 562,500 100.0 282,700- 1,167,000 TONIGHT'

Network Compensation 0 0.0 0- 6,000 Notional & Regional Advertisers 79,200 14.1 21,300- 246,800 HEAD- TO -HEA Local Advertisers 483,300 85.9 237,700- 885,500

Total Net Revenues 542,300 276,500- 1,062,100 PM ET PM R R/SH R/SH AD Political Advertising Revenue 7,900 2,600- 18,100 San Francisco Revenues Other Than Time Sales 1,100 0- 9,800 KPIX 12/21 7/12 +71 °/ Trade -Outs S. Barter 22,200 3,000- 65,200 Boston Expenses: WBZ -TV 11/21 8/16 +380. Engineering 29,700 6.1 14,400- 62,700 Program & Production 112,100 22.8 76,100- 223,600 Pittsburgh News 25,900 5.3 12,000- 72,600 KOKA-TV 15/26 7/12 +114 Sales 104,600 21.3 59,500- 240,300 Advertising & Promotion 28,600 5.8 7,400- 122,700 St. Louis General & Administrative 190,300 38.7 125,000- 366,900 KTVI 12/22 11/21 +9%

Total Expenses 491,200 100.0 258,200- 955,700 San Diego KFMB -TV 12/23 11/22 +9% Salaries: Engineering 12,400 4.9 5,000- 27,200 Charlotte Program & Production 72,900 29.1 52,200- 152,200 WBTV 17/28 13/22 +310 News 23,400 9.3 13,700- 65,000 Sales 77,800 31.1 46,000- 177,500 New Orleans +500/ Advertising & Promotion 8,800 3.5 3.000- 19,700 WWL -TV 15/25 10/17 General & Administrative 55,000 22.0 39,000- 106,400 San Antonio Total Salaries 250,300 100.0 139,600- 454,000 KSAT -TV 15/29 8/16 +BBO /,

Cost of Outside News Service 7,300 4,600- 11,100 Wichita- Hutchinson Music License Fees 13,600 7,000- 27,300 KAKE -TV 11/20 9/16 Rating Services 2,300 0- 18,000 Travel & Entertainment 9,900 3,800- 20,700 Albuquerque Depreciation & Amortization 32,600 16,200- 69,400 KOB -TV 9/18 7/13 +29°/, Interest 2,500 0- 22,500 Utility Costs 13,700 6,900- 24,400 Roanoke -Lynchburg Bad Debt Expense 7,200 2,600- 18,400 WDBJ -TV 17/29 12/20 +42 °/ Corporate Allocation Charges 0 0- 26,700 Employee Fringe Benefit Costs 22,700 8,700- 55,000 Lafayette. LA Station Insurance Costs 5,100 2,900- 9,100 KLFY -TV 22/36 3/5 +633

Pre -Tax Profit 51,100 (18,000)- 168,600 Boise KBCI -TV 8/14 7/12 Profit Margin 9.42% (4.88 %) - 24.21% GROUP W

Fulltime 14 PRODUCTIONS Employment 9- 22 WEStINGNOUSE BBOAOCASIING ANO CABLE. iNC Parttime Employment 4 3- 6 THE Hal-MST AT NATPE !

Broadcasting Jan 30 1984 Source. November 19B3 NSI/Cassandra 61

VecroasteSevenColinen

1101' IVE 11(OIVEDIA PRODUCERS

Boston (617) 449-0400 New York (212) 953-1744 Los Angeles (21T462-711i MAGAZINE Cable advertising hits $383 million

Revenues rise 58% over year before; enues the remaining 25% (122.5 million). CAB projects $576 million in 1984 Broadcast Advertiser Reports, which started tracking the sales of four cable net- There was little doubt among those in the works a year ago (wrasfrv] Atlanta, ESPN, BEATS cable television industry that industrywide USA Network and CNN) estimates that advertising revenues would grow by leaps those four accounted for $231.6 million in and bounds in 1983. And by all accounts 1983 sales, an increase of about 41.5% over those revenues did show healthy growth - 1982. BAR estimates that for the fourth THREE'S by almost 60% according to the figures en- quarter of 1983, the four generated a total of dorsed by the Cabletelevision Advertising $61.7 million, compared with $54.7 million Bureau-but due largely to an unanticipated a year earlier. UMPAN' soft fourth quarter, the industry did not meet On a network -by- network basis, 'Miner its projected revenue goals for the year. Broadcasting System's WTBS is by far the According to the figures endorsed by leader in advertising revenues, with about HEAD -TO CAB, cable industry advertising revenues $135 million in 1983, according to TBS ex- -HEAD totaled $382.9 million for 1983, up 58.4% ecutive vice president, Robert Wussler. And over the previous year. Of the total, $313 Gerry Hogan, TBS's vice president of sales, million represented revenues generated by said that ad revenues for wTBs and CNN satellite -fed national cable networks, up combined totaled about $160 million in PM TC PM RTG 49% over 1982, and with the remaining $70 1983, accounting for more than 50% of ca- R/SH R/SH AOV million accounted for by local spending, ble network sales industrywide. Philadelphia more than double the $31.8 million generat- In the fourth quarter of 1983, Hogan re- KYW -TV 10/16 9/15 +11% ed locally in 1982. ported, wTBs's revenues increased 55% to Other tabulations for 1983 cable advertis- about $35 million, while CNN sales were up Knoxville ing revenues amounted to somewhat less 25% to approximately $9.5 million. CNN WATE -TV 15/25 13/21 +15°'., than that, however. Doyle Dane Bernbach, Headline News, he added, contributed an- the New York -based ad agency that placed other $2 million or so. "The fourth quarter Jacksonville $11 million in cable billings in 1983, esti- wasn't as good as we had hoped," Hogan mates that last year's cable spending came to said, explaining that one of the problems WJXT 23/37 9/15 +156% $350 million, an increase of about 45 %. Of was that TBS had terminated its agreement the total, about 80%, or $280 million, was with Warner Amex Satellite Entertainment Spokane attributable to cable network placements and Co. to sell CNN late last spring and was still KHQ -TV 15/26 14/24 +7°r0 20% or $70 million to local cable spending. working out the kinks in its own CNN mar- Doyle Dane had initially projected a total of keting structure when fourth -quarter selling Champaign - $375 million in cable ad dollars for 1983, began. Springfield - while others were predicting totals of $400 "The first quarter looks pretty strong," Decatur million or more. Hogan said, adding that 1984 overall should CAB projects that for the coming year, advertising. "The WCIA 19/36 10/19 +90% be a banner year for cable cable advertising will total $576 million, or [over-the -air] networks are getting extreme- $453.5 million in network buys and $122.5 he said, "and there is still a fair Cedar Rapids -Waterloo ly tight," million in local billings. Doyle Dane esti- amount of money yet to be placed." Accord- KWWL -TV 16/31 12/23 +33°/e mates that the year ahead will yield about ing to his reports, the three broadcast net- $490 million in cable advertising revenues, works are just about filled in most dayparts Jackson, MS with network buys accounting for about 75% through the third quarter, due in large part to WJTV 13/22 11/18 +18°ro of the total ($367.5 million) and local rev -I the demand generated by Olympics pro-

Columbia, SC WIS -TV 26/44 12/21 +117%

Madison WMTV 13/27 9/19 +44%

Beaumont -Port Arthur KFOM -TV 26/45 13/22 +100%

GROUP W

PRODUC TIONS S .:'I',GNUUSEBPUAOCASIINGAXOI'ABIE INC THE HOTTEST AT NATPE 1 Wussler

Source November 1983 NSI /Cusandru Broadcasting Jan 30 1984 64 dustry in that period as well. Lawenda added, however, that the first quarter has picked up extraordinarily. "Sales in January 1984 are far exceeding what they were a year ago," he said. And while last year may not have been as good as had been hoped for, he added, "competitively, we ended up in good shape." Warner Amex Satellite Entertainment's MAGAZINE MTV: Music Television also generated relatively sizable advertiser support. Exact figures were not available, but sources tracking the video music network's performance say it attracted between $20 million and $25 million in advertising sales in 1983. WASEC only began to offer commercial time on its children's channel, Nickelodeon, late last fall, and activity there is still minimal. BEATS The CBN Cable Network doubled its rev- in 1983, l'rner enues with a total of about $20 million. And the network's head of advertis- graming and presidential election campaigns ing sales, Doug Greenlaw, said: "We expect PEOPLE'S this year. to double ad sales again in 1984." He said ESPN had net advertising sales of about the network did about $5 million for the rll iIRT $40 million last year, up about 33% over quarter ended Dec. 31, 1983, the service's 1982. Company President William Grimes third fiscal quarter. As to profits, Greenlaw said ESPN should generate net ad sales in said CBN Cable would make about $5 mil- 1984 in the "mid -50's" range. ESPN's ex- lion in fiscal 1983, half the $ 10 million that HEAD- TO -HEA i ecutive in charge of advertising sales, Bob TBS was able to accrue. And if the company Jeremiah, said that while the fourth quarter makes much more than that in 1984, Green - fell short of projections, it still yielded a law said, a good chunk of it would probably respectable gain, which he described as "a not show up on the bottom line, but rather be PM PC PM RT little more than 25%" of total net sales for reinvested as capital expenditures. R /SH R/SH AOV the year. And he, like his colleagues, was CBN has been gearing up its sales force in upbeat about cable's prospects for 1984. preparation for an aggressive effort in fiscal San Francisco "The advertising world is finally discovering 1984, adding to its staffs in New York, Chi- KPIX 12/21 11/20 +9°° cable," he said. Jeremiah said the network is cago and Virginia Beach, Va., where the net- having an "unprecedented" first quarter and work is based, and has plans to open a Los Minneapolis -St. Paul said that it may account for perhaps 30% of Angeles office within the next two months. WCCO -TV 12/25 7/15 +71°° the service's 1984 ad sales, or in the neigh- Group W Satellite Communications has borhood of $16 million. "We're well ahead been selling time on The Nashville Network Baltimore of projections for the first quarter," he said. for three full quarters, since it went on the air WJZ -TV 15/28 12/23 +25°ä ESPN now has about 300 accounts. last April. Lloyd Werner, senior vice presi- Although he declined to discuss actual dent, sales and marketing, GWSC, said the Orlando dollar amounts, Jeffrey Lawenda, vice presi- last quarter was by far TNN's best in terms of WCPX -TV 13/22 12/21 +8°° dent, advertising sales and commercial pro- ad sales, and that 1984 looks to be even gram development, USA Cable Network, better, "now that we've shown TNN is a said the network had increased its ad sales in viable [delivery vehicle]." While many ca- Charlotte 1983 by between 80% and 90%. Based on ble services are selling their ability to reach a WBTV 17/28 7/12 +143° reports that the network's ad sales for 1982 select audience segment, Werner said TNN were close to $20 million, that would put is being positioned as "the last mass market Charleston- Huntington USA's 1983 total at between $35 million and in the U.S.," given what he claims is the WSAZ -TV 18/31 10/18 +80°0 $40 million. wide acceptance of the country- oriented pro- Acknowledging that 1983 was not the gram concept. H arrisbu rg-Lancaster- year the cable industry had hoped for, With all signs pointing to what should be a Lebanon-York Lawenda also noted that the fourth quarter banner year for cable in 1984 elections, WGAL -TV 15/29 7/14 +114° was "very tough" for the USA Network. Olympics, tight network availabilities and "There's no question," he explained, that the major broadcast advertising price in- Wilkes Barre -Scranton industry's fourth -quarter troubles were at creases-if the industry does not attract sig- least in part attributable to the difficulties nificantly greater advertising volume, "it WNEP -TV 13/23 12/22 +8°c encountered by the broadcast television in- will be in real trouble," said Werner. Greensboro- High Point - Winston -Salem WFMY -TV 16/28 +45°,0 B &B investigation. Benton & Bowles confirmed last week that the New York district attor- 11/20 neys office has begun a criminal investigation into an alleged $3- million embezzlement of agency funds. Baton Rouge Sources at the agency said that Al Ferrarese, a 30- year -old employe, who was client WBRZ 20/34 18/31 +11°0 accounting manager of the Procter & Gamble account, has been given an indefinite leave of absence. A spokesperson for B &B would not confirm or deny Ferrarese's participation in the alleged embezzlement but acknowledged that Ferrarese was not at the agency and did not know how he could be located. No charges as yet have been brought against Ferrarese. The embezzlement scheme, B &B said, was discovered during an internal audit. The agency said that no client funds were involved in the apparent irregularities. The district O W attorney's office has acknowledged receiving documents from B &B and has started an PRODUCTIONS investigation but it said it could not comment on whether Ferrarese was involved. v THE HOTTEST AT NATPE !

Broadcasting Jan 30 1984 Source: November 1983 NSI /Cassandra 65 aw & Reg,latio

The law denies Canadians who advertise the bill could be introduced, but the proposal Canadian report on American stations with Canadian audi- has been taken up by the Reagan administra- ences the tax break available to those adver- tion. It had its own bill introduced last sum- documents ad tising on Canadian outlets; it almost doubles mer, and shortly before Congress adjourned the Canadian cost of advertising on a border for the year-end recess, the Senate Finance loss to U.S. station. The simultaneous substitution rule is Committee reported the bill as an amend- a relatively new wrinkle about which few ment to a miscellaneous tariff bill. With border stations complaints had been heard in the U.S. -but Congress now back in session, border broad- which is likely to attract close attention caster supporters in the Senate are hoping for Canadian advertising has dropped when the Donner -Kliman study is more floor action on the measure soon. sharply for New York, Vermont, widely circulated. The Canadian Radio - Border broadcasters who have seen the Washington state border broadcasters; Television Telecommunications Commis- report feel it does not adequately describe documentation could aid in sion requires cable systems with more than the losses they have suffered-or indicate passage of "mirror" legislation 6,000 subscribers to accede to the request of the unfairness they see in the Canadian poli- a broadcaster to substitute its signal for a cies. Leslie G. Arries, president and general U.S. television broadcasters along the Cana- foreign one when both are carrying the same manager of W1VB -TV Buffalo and one of the dian border who have complained that Cana- program. The report notes that the Canadian leaders of the broadcasters in the battle with dian policies aimed at buttressing the home station can sell advertising on the basis of the Canada, estimated that the Buffalo market television market are costing them money combined audience within Canada watching alone lost between $35 million and $50 mil- can now point to a study of those policies to the two stations. lion as a result of Bill C -58 and the simulta- support their argument. What's more, it is a In Canadian dollars, the amount Canadi- neous substitution policy in the eight years Canadian study, prepared for the Canadian ans spend on advertising on the border sta- that the tax law has been in effect. During Department of Communications. And the tions has not changed substantially-$16.5 that time, he said, American stations have Americans' problem is not limited to the tax million in 1975, $15.2 million in 1982. But been providing a service for Canada, as bill that the Canadian government enacted in in real terms -1975 Canadian dollars -the American signals are relayed by Canadian 1975 and that has attracted most of the criti- report notes, "the decline of net Canadian cable television systems, which serve over cal attention in the U.S. A practice of "si- business on U.S. border stations amounted 80% of the country's homes. And Canadian multaneous substitution" of Canadian pro- to about 50 %" in those years. The report cable systems, he noted, pay no royalties to grams under which cable systems drop U.S. shows the impact of the policies in another U.S. copyright owners, as American cable signals for Canadian ones when both are car- respect: Buffalo television stations saw their systems pay to Canadian copyright holders rying the same program is also depressing share of Canadian advertising shrink from whose material is retransmitted in the U.S. revenues of U.S. border stations. 13.2% of the local Canadian market in 1975 The border broadcasters are attempting to The study, by Arthur Donner and Mel lUi- to 2.8% in 1982. Kvos -TV, the only station focus Canada's attention on what they regard man, which became available last week, in Bellingham, saw its share of Canadian net as the unfairness of that situation by support- concludes that the more than 41 U.S. stations television revenues decline from 36.2% to ing a bill (S.736) introduced by Senator Pat- that attracted Canadian advertising rev- 14.9% over the same period, while the Burl- rick Leahy (D -Vt.) that would deny Canadi- enues- principally those in Buffalo, N.Y.; ington- Plattsburg stations saw revenues ans copyright payments unless Canadian law Burlington, Vt.- Plattsburg, N.Y., and Bel- erode from 6.5% to 2 %. was changed to provide for reciprocity. lingham, Wash. -lost about $37.2 million The report is expected to give added im- However, administration officials say the Canadian ($29.77 million U.S.; the curren- petus to efforts in Congress to adopt a "mir- bill may run counter to U.S. obligations un- cies are exchanged at a rate of 80 cents U.S. ror" bill, now awaiting Senate action, that der the Universal Copyright Convention to the Canadian dollar) relative to their po- would deny a tax break to Americans adver- (BROADCASTING, Nov. 21, 1983). Canada tential in 1982 because of increased simul- tising on Canadian stations with American has rebuffed diplomatic overtures aimed at casting since 1978 and because of the tax audiences. Then-President Carter proposed persuading it to abandon or modify Bill C -58 law. A study released in January 1979 con- such a bill in August 1980, after the Office of on the ground that tax policy is an internal cluded that the tax law alone was responsible the U.S. Trade Representative, acting on the matter. And Arries believes the Donner -Kli- for losses to the American broadcasters of border broadcasters' complaints, held that man report will provide Ottawa with addi- $16.3 million in 1978 and $23.4 million a the Canadian law was "unreasonable and tional arguments for standing firm. He noted year later. burdensome." Congress adjourned before that at one point lasts spring, the U.S. was hopeful Canada was ready to compromise ( "Closed Circuit," Aug. 22, 1983). `But this Any number can play. The FCC last week "clarified" the procedural steps that will be taken report removes any hope of that," he said. to determine RKO General Inc.'s underlying qualifications to remain the licensee of KW -TV Los The report, for instance, defends the pro- Angeles and 13 other stations. According to the FCC, the 171 competing applicants for the tectionist policies embodied in the tax law 13 RKO General Inc. stations will be parties to that part of the kw-Tv Los Angeles proceeding and the simultaneous substitution require- in which the question of RKO's underlying qualifications to remain a licensee of any of its ment on the ground that, without them, "a stations is to be resolved. The FCC directed the administrative law judge in charge of the KW- larger share of Canadian advertising expen- Tv proceeding to act in two phases. The first phase is to determine RKO's basic qualifica- diture would flow to U.S. broadcasters; the tions -and RKO, in its defense, will be able to draw upon evidence from its systemwide amount and quality of Canadian television history as a broadcaster. A partial supplemental initial decision will then be issued, and that service would be less." The report attributes could be appealed directly to the full commission. After any appeals are filed, the judge can part of the need for protection to the "econo- start the second phase of the hearing to determine who should be the licensee of KW -1v In mies of scale" it says are available to produc- that phase, only the competing applicants for the KW -TV facility channel 9, will be involved. No ers in the U.S. , with its larger audiences; the supplemental initial decision on that phase will be issued until after the full FCC has complet- producers are thus able to sell their programs ed its review of the first partial initial decision. The FCC also directed the Mass Media Bureau in Canada "at attractive prices," according to to start processing, and preparing hearing designation orders, for the 171 competing appli- the report. It also notes that Canadian broad- cations for RKO's 13 other stations. It added that parties now can start filing amendments to casters are limited in the amount of foreign their applications. programing they may air; the CRTC requires them to devote 60% of their air time to Cana-

Broadcasting Jan 30 1984 66 AP presents a high- spirited alternative to the high cost of weekend talent.The Ed BuschWeekend Talk Show. Many people consider Ed Busch's In fact, the only person you'll And although the show is four-hour weekend talk show the need to air Ed Busch's program is a available only to AP members, you most high- spirited radio talk show in board operator. aren't required to carry any other AP the business. And with guests ranging You can broadcast the show live programming in order to get the from Isaac Asimov to Jerry Lewis, if you choose, from 4 to 8 PM, ET, Ed Busch Show. That's even Ed's show will be a real hit with your every Saturday and Sunday. Or you better business. weekend listening audience. can pre -record the program and Interested? Call Sofia Mannos at But you may find him most reposition each modular, one -hour ( 202) 955 -7200 for our free demo tape, attractive because of the people who segment to suit yourself. and more information about the won't be around while his show is on. Since each hour is a complete surprisingly affordable Ed Busch Your weekend talent, for show in itself, you can even delete Weekend Talk Show. example. You'll no longer have to segments. That's flexibility. Ed will give your listeners plenty chase them down, to fill in gaps in Because Ed Busch provides 12 to talk about. your schedule. Or pay them to sit idly minutes per one -hour segment for And give your talent the by, waiting for the ballgame to end. local avails, that's good business. Ap weekend off. Associated Press Broadcast Services.Without a doubt. dian- produced programing. The report makes another point in this connection: "In Amplification. A close reading of ABC's comments calling for repeal of the FCC's rule of many cases, Canadian viewers prefer sevens reveals that the network would settle for less than complete elimination of the rules - American programs, presumably [because right off the bat anyway Although the network said complete abolition of the rule is justified U.S. producers] spend more and make better (BROADCASTING, Jan. 23), it also said immediate abolition of the rule wasn't necessary for the programs in the eyes of the viewer." time being. Furthermore, the report states that while It said the marketplace would be accommodated through the 1980s by permitting broad- hurting the American stations, the policies casters to own the same percentage of total operating stations they could when the rules have benefited Canadian stations to a con- were adopted, without distinguishing between AM's and FM's or between UHFs and VHF's. siderable degree. It said the tax advantages Under such a proposal, ABC said, a single entity would be able to own from 35 to 43 radio flowing from Bill C -58 generated from $28 stations and 14 to 23 TVoutlets. "Not only would interim limitations permit the commission to million to $33 million of net revenues for gain additional experience, but they would comport with business realities in the acquisition Canadian television broadcasting in 1982, and sale of stations," ABC said. while the simultaneous substitution require- ABC added, however, that the commission -if it opted to go that route-should provide for ment added another $21 million. The rev- getting rid of the limitations completely no later than 1990. CBS urged the commission to enue effects of the two policies combined eliminate the rules "in their entirety" NBC was all for that. "In any unusual case in which a amounted to 6% to 7% of total broadcasting proposed merger or acquisition appears likely to result in monopolization or a substantial revenues, and some 35% of the pre-tax prof- decrease in competition in a relevant market, the Department of Justice may proceed as it its of the private stations (those not owned would with respect to acquisitions and mergers in any other field," NBC said. by the Canadian Broadcasting Corp.). "Thus," the report said, "these two policy instruments of the federal government and services on a primary basis, and to reserve at NAB said that only 29% of the UHF sta- the CRTC have contributed to the financial least two contiguous, or close, unused UHF tions near the 20 largest metropolitan areas health and, at the margin, to the survivability channels below channel 21 in the top 20 operate at or near their maximum permissi- of Canadian television stations." D metropolitan areas for public safety land - ble facilities. But more of those operators mobile use on a primary basis, "with provi- may bring their operations up to maximum sion for similar reservations in other areas facilities soon, NAB noted. based on need." According to NAB, Varian Associates Broadcasters, Broadcasters, in essence, accused the Inc. is expected to make that possible sheriff of playing with an incorrectly marked through the development of more efficient L.A. sheriff deck. The Association of Maximum Service klystron tubes. With the current UHF tech- Telecasters said the sheriff 's proposal to use nology, NAB explained, the utility costs for battle over UHF channel 19 would cause interference to the typical station now amount to about tcsCl(TV) (channel 18) San Bernardino, Ca- $25,000 a month, and most of that goes to UHF spectrum lif., and to the proposed public safety oper- feeding the current generation of klystron ations themselves. AMST added that, in the tube, which is only 30% efficient. The new Law officials, in FCC comments, top 20 markets, "virtually" no channels tube, which could take three years to devel- want channel 19 set aside for could be reallocated to land mobile in the 14- op, would operate at 70% efficiency or high- public safety use; broadcasters dissent 20 band, "even if unapplied-for allotments er. With the more efficient tubes, UHF and low -power television proposals were broadcasters could save more than $100,000 The Los Angeles County sheriff and broad- sacrificed." Use of higher UHF channels, it a year on utility bills, NAB said. "Thus casters don't see eye to eye. And in corn - said, "almost always" would require sacri- many UHF broadcasters may find it eco- ments at the FCC last week, broadcasters fice of regular station allotments and LPTV nomically advantageous to revise UHF explained why they think the sheriff should proposals. "There are much better ways than transmitter output power and begin operat- get out of town by sundown this time reallocating television channels to meet the ing closer to maximum facilities," NAB around. department's demand for public safety mo- said. "But if land- mobile communications At issue is the sheriff's latest request for bile communications capacity," AMST said. services are permitted to further share UHF UHF -TV spectrum for land- mobile use "For immediate relief, the sheriff's depart- spectrum, the opportunity to improve facili- (BROADCASTING, Nov. 14, 1983). The sher- ment could make much more efficient use of ties may be lost." iff asked the commission to assign UHF -TV the channels available to it." Cox Communications also opposed the channel 19 for public safety use in the Los The National Association of Broadcasters sheriff. "Considering the fact that there are Angeles area. It also asked the FCC to said the sheriff's proposals were unsound viable alternatives ...it would be a disserv- change its existing UHF -TV taboos to create from the perspective of broadcasters and ice to broadcasters, public safety and other additional UHF channels throughout the na- land mobile alike. NAB said about 590,000 private land- mobile users and the public for tion. Among other things, it asked the FCC square miles of potential TV service might the commission to adopt to L.A. sheriff's to allocate a "sufficient" number of unused be foreclosed if land mobile were permitted proposal." UHF channels to private land-mobile radio to share more of the UHF spectrum. The Association of Independent Televi- sion Stations and NBC, in separate comments, advised the commission to look in- Pointing the finger. The General Services Administration last week blamed the United stead to a petition for rulemaking submitted States Information Agency but not its director, Charles Z. Wick, for Wick's failure to comply by INTV, AMST, NBC, NAB, the Corpora- with federal regulations barring recording or eavesdropping on telephone conversations. tion for Public Broadcasting and the Nation- Wick has apologized publicly for the practice, which involved conversations he had with al Association of Public Television Stations. government officials and others, including former President Jimmy Carter and top White Those groups urged the commission to en- House aides Edwin Meese III and James A. Baker Ill. dorse a plan for using narrowband transmis- The GSA concluded that "USIA has failed to implement properly the Federal Property sion systems in conjunction with computer - Management Regulation relating to listening -in and recording of telephone conversations." controlled tnrnking techniques to increase To guard against future violations, the agency's assistant administrator, Frank J. Carr, advised efficiency, and to consolidate scattered pub- Wick to take seven specific steps, including publicizing an agencywide policy for monitoring lic safety operations into a frequency band telephone conversations and establishing a log of all recorded calls made with the consent of accessible by a single radio (BROADCAST- both parties. ING, Jan. 2). The controversy over Wicks secret taping of telephone conversations did not go unnoticed Associated Public-Safety Communica- by the advisory commission. It said in a statement separate from its report that it is "deeply tions Officers Inc., however, supported the and unanimously concerned" about the matter. It said Wick's tapings could affect the agen- sheriff. It urged the commission to "immedi- cy's ability to perform its task overseas and its credibility. One commission member, Olin ately" adopt a rulemaking "looking toward Robinson, president of Middlebury College, resigned to protest Wick's actions. the consideration and the adoption of the proposals made ...to provide critical spec-

Broadcasting Jan 30 1984 68 100 Markets! I

RANK PROGRAM HH RATING 1. Family Feud 12.3 2. Wheel of Fortune 12.1 3. MASH 11.2 4. Three's Company 10.3 5. PM Magazine 9.8 6. People's Court 9.1 7. Hee Haw 9.0 8. Entertainment Tonight 8.8 9. The Jeffersons 8.3 10. Solid Gold 7.6 Source: NSI Cassandra. November'83.

MERV GRIFFIN PRODUCTIONS' "Wheel of Fortune" Distributed by KING WORLD Telephone: (201) 522 -0100. TWX: 710 -984 -'7961 trum relief to the public safety and other land cess that eliminates references to page 5- Dec. 14, 1983, and that by arbitrarily taking mobile services." B." listening that was attributed by respondents "Thus," he continued, "when KOIT(AM) to a rock station called KYA and reassigning it audience numbers are presented to clients, to an easy- listening called KOrreven though there will be no reason to believe the client that station existed only for the last two days Format, call letter will have cause not to accept those numbers of the survey period is a topical distortion as being reflective of Arbitron's true mea- and one that is likely to have serious finan- change results in sure of KoIT's audience. This will be espe- cial implications for KABL, KBAY, and other cially so since KOIT--AM -FM are now being stations..." ratings complaint sold in combination with the combined audi- The Electronic Media Rating Council's ences presented as a single number... mediation procedure calls for the appoint- Shamrock executive files "Our contention, of course, is that Arbi- ment of a panel of professionals to consider grievance against Arbitron tron's responsibility is to present to its sub- such complaints in an informal, off-the -re- over ratings firm's policy for scribers a representation of what its research cord, nonadversary proceeding and come up station with major changes indicated was the 'reality' of the market- with a recommended (but not binding) solu- near the end of rating period place during the period Sept. 22 through tion. If a station changes format and call letters two days before the end of a 12 -week rating period, should the new call letters (and format) get credit for the listening attributed to WEddwaOne6g@h the old call letters (and format)? Bill Clark, president Broadcasting's radio of Shamrock Also In opposition. National Association of Black-Owned Broadcasters has opposed thinks not, and he has asked for division, FCC's proposal to delete, or relax, its rule of sevens, which limits broadcast ownership to arbitration of his grievance against the Arbi- seven AM's, seven FM's and seven N's (no more than five VHF's). "It will make it tron Ratings its fall for San Co. over reports financially difficult for small minority owners to compete with group owners to maintain Francisco, and Rosa, all San Jose Santa Cali- their presently owned stations and will make it virtually impossible for new minority fornia. entrants to come up with the capital to finance broadcast station purchases because of In material sent to the Electronic Media the price escalation this policy will cause," NABOB said in comments at FCC. In joint Rating Council and the Arbitron Radio Advi- filing, Black Citizens for Fair Media, League of United Latin American Citizens, National sory Council, Clark said that KYA(AM) San Association for Advancement of Colored People, the National Association for Better Francisco was sold by King Broadcasting to Broadcasting, National Conference of Black Lawyers Communications Task Force and Bonneville Broadcasting, its call letters Telecommunications Research and Action Center urged commission to retain rule "as a were changed to KOIT(AM) and its format was safeguard to ownership and viewpoint diversity in the broadcast market." changed from rock (with primary appeal to the 25-44 age group) to easy listening (35 -64 age group)--all on Dec. 13, 1983, "only 48 Flynt's fun flummoxed. FCC thinks Section 315 of Communications Act, which prohibits hours prior to the end of that l2 -week fall broadcasters from censoring appearances of legally qualified candidates, doesn't mean survey period." Yet, Clark continued, all lis- broadcasters have to air obscenities. And FCC, in staff memorandum, finally got around tening ascribed to KYA(AM) to saying that last week. Issue was raised because Larry Flynt, publisher of Hustler and period was credited by Arbitron to KOIT(AM). announced candidate for Republican presidential nomination, had said he would use Clark filed his complaint on behalf of clips from X -rated movies in campaign commercials (BROADCASTING, Dec. 19, 1983). Shamrock's KABL(AM) Oakland and KABL- Flynt subsequently said he was bowing out of race. In letter responding to inquiry from FM San Francisco and on behalf of KBAY(FM) Representative Thomas Luken (D- Ohio), FCC staff said no-censorship prohibition in San Jose. He noted that Arbitron was fol- Section 315 was not intended to override statutory prohibition against broadcast of lowing its standard policy in this case but obscene or indecent materials (Section 1464 of criminal code). "The staff reached this that Arbitron also reserves the right to modi- conclusion upon finding no evidence in the legislative history that Congress intended fy policies that "appear unreasonable, illogi- such a result and upon applying the canons of statutory construction, under which a cal or impractical in light of known condi- statute should not be construed in manner that yields unreasonable result," FCC tions." Chairman Mark Fowler said in letter. "Because Section 315's purpose of fostering "If the situation I have described is not political debate is untainted by subjecting broadcasters to prohibitions in Section 1464 unreasonable and illogical," Clark said, "I against obscenity and indecency (which by definition lack serious political value), it is fail to understand the meaning of those concluded that it would be unreasonable to exempt broadcasters from Section 1464's words." criminal prohibitions." Fowler noted that full commission had not voted on issue, and will In a letter that Clark submitted along with probably not have occasion to do so until presented with specific dispute." his complaint, A.J. Aurichio, Arbitron president and chief operating officer, told On hold. FCC has affirmed delay of telephone access charges for residential and him that "literally hundreds" of call -letter single -line business 1984 elections (BROADCASTING. Jan. 23). changes occur during Arbitron survey per- users until some time after O iods each year, so that "it is important that Abuse help. The Media Institute, which in past has done studies to document alleged we have an established method handling of distortions by news media, takes different step in "Media Abuses. Rights and them and that we employ that method con- Remedies." New publication offers guide to legal remedies in such situations. It explains sistently." Aurichio said Arbitron was not administrative and judicial recourses for those who believe themselves victimized by opposed to considering an alternative meth- distorted news coverage, defining role of FCC and interpreting that agency's rules and od, but that "the only two viable alterna- policy as well as offering overview of court edicts. Hardbound 103-page book is tives, as I see it, are to continue our practice available from TMI, 3017 M Street, N.W. Washington 20007. Cost: $25 plus $1 for postage of using the most current call letters, or to and handling. consider those in use for the using majority O (or some arbitrary percentage) of the survey TRAC talk. Telecommunications Research and Action Center has given its "1983, 1984 period." Newspeak Award" to FCC Chairman Mark Fowler. In press release, group said award The fall San Francisco report, Aurichio was given in recognition of "duplicitous statements and actions contrary to the public said, would carry a cover notice referring interest." Sam Simon, TRAC executive director, said Fowler had given new meaning to users to page 5 -B for "a detailed explana- almost every word in English language. "No other public official, save perhaps James tion" of the call -letter change. But that Watt, has undertaken such total disregard of his statutory mandate to serve the public wouldn't help, Clark countered, because interest as has Mark Fowler, while at the same time purporting to do just the opposite," most users of Arbitron data rely on computer Simon said. tapes or manual extraction of ratings, "a pro-

Broadcasting Jan 30 1984 70 SEEING IS BELIEViNG! Screen the all -new "Jeopardy!" hosted by Alex Trebek, and you'll know.

This 11 year network daytime hit is destined to be the big winner among new first -run strips for the 1984 -85 season. Call today for a look.Je 0 and A MERV GRIFFIN PRODUCTION

Distributed by KING WORLD Telephone: (201) 522 -0100. TWX: 710 -984 -7961 I- for T tio-_ir" Age) Joint venture will provide teletext service during summer Olympics Group of equipment makers, BBC, Both Zenith and Sanyo will be supplying Metromedia, Taft and Ameritext will air 100 teletext receivers to be placed at various 100 -page reports on games and traffic spots around Los Angeles, such as hotel lob- information over KTTV(TV) Los Angeles bies, the Los Angeles International Airport and the Olympic sites. BEATS Supporters of the European World System Bill White, vice president and general Teletext (WST) system convened in New manager of KTTV, said that the Olympics York to announce the formation of a venture project provides "an ideal opportunity for us among Metromedia's KTTV(TV) Los Ange- to learn [about teletext) and to show others WHEEL les, Zenith, Sanyo, Harris, Taft, the British what teletext will do to the consumers and Broadcasting Corp. and Ameritext, the the many visitors who will come to southern U.S. -based marketing and promotion arm of California for the Olympics." OF WST, to provide a teletext service to Los Gerald LeBow, president of Ameritext, Angeles during the 1984 summer Olympic hailed the Olympic teletext project as one FRTUN games ( "In Brief," Jan. 23). providing "momentum" in its effort to win Harris, the exclusive U.S. supplier of acceptance of WST in the U.S. While Me- WST equipment manufactured by the Has- tromedia has not made a commitment to any tings, England -based VG Electronics, will form of teletext, beyond the Los Angeles EAD -TO -HEAD install a complete teletext transmission sys- project, LeBow was gratified that the inde- tem at KTTV. The station, with assistance pendent group owner opted to go with WST from Taft Broadcasting, which operates a and not the North American Broadcast Tele- teletext system on its wKRC -TV Cincinnati, text Standard embraced by CBS and NBC. and the BBC, will originate a local teletext (ABC has shunned any involvement with service, 100 pages, providing up- to-the- teletext up to this point.) PM WOF PM RIG minute reports on all Olympic activity. Although WST proponents have been R /SH R/SH ADV The service will also provide traffic infor- able to persuade a second manufacturer Hartford -New Haven mation with the help of computer-generated (Sanyo) to develop teletext decoders for the WFSB -TV 13/24 7/13 +88% reports to be made available by the Califor- U.S. market, neither Sanyo nor Zenith has nia Department of Transportation, to aid extensive commitments to that standard. commuters traveling from venue to venue. Sanyo's commitment at this point does not Charleston- Huntington In addition, pages of national news and in- go beyond the Olympic project. Zenith's formation will be supplied via KTTV by Key- only other commitment is a five -year con- WSAZ -TV 18/31 12/21 +50` fax , the teletext system delivered over the tract to supply Taft's Cincinnati teletext sys- vertical blanking interval of WTBS(TV) Atlan- tem with all the decoders the market de- ta. mands. So far the Cincinnati market has Albany-Schenectady- Troy WIEN 14/24 12/21 +17'°

Greensboro -High Point - Winston Salem WFMY -TV 16/28 14/25 +14 °/u

Roanoke- Lynchburg

WOBJ -TV 17/29 14/25 421° o

SST GROUP W PRODUCTIONS WESTINGHOUSE RROAXGASIING ANO CARI( INC

THE HOTTEST AT NAIPE ! Control center

Source November 1983 NSI/Cassandra Broadcasting Jan 30 1984 72 EIOYtra T-tll to to to H. York sltp . ptOOp twl plItt

. ;II ny . ~, to Onto MIp to tOrwro t\:t» p./ Ina M y O.y :t llO Cep y p.OI t M.L1"

Zeniths home set demanded about 100 decoders priced at any available decoders in the marketplace about $300. for consumers to receive the teletext service. Proponents of both standards agree that Crane pointed out, however, that at the before teletext becomes a service embraced recent Consumer Electronics Show in Las by a mass audience, the industry has to come Vegas, three manufacturers said they would up with a decoder within the $100 -$150 be providing NABTS decoders to the indus- price range. Decoders at that price are not try later this year-Sony, Panasonic and expected to be available until 1985 at the Quasar. earliest. Acknowledging that the initial decoders Satellite Syndicated Systems, which mar- produced by those companies are likely to be kets Keyfax to cable operators carrying hundreds of dollars higher than the range tyres, reports that it has sold or leased about acceptable to the mass audience, Crane said: 300 decoders to cable operators so far. SSS "That's OK because the early market will said it does not keep statistics on how many consist of gadgeteers who would buy them at decoders the cable operators, in turn, have any price. We're looking for a mass audi- been able to sell or lease to subscribers. ence (and a decoder to accommodate them) Keyfax is a noncommercial service that by mid-1985." SSS recommends be sold for a monthly fee Crane, stressing that teletext will only of $9.95 for the text programing and $9.95 work if affiliates develop their own local te- to lease the decoder, with an option to pur- letext systems to complement the network's chase the decoder for a suggested $399. The national system, said that he is currently decoders are manufactured by a subsidiary working on plans to get systems in place at of the London -based Ayr Corp. the CBS O &O's but could not say when they Meanwhile, CBS and NBC have been would be ready. keeping unusually low profiles concerning He said that start-up costs on average their teletext plans. As for last week's an- (hardware only), for an NABTS system nouncement by the WST proponents, Albert might be around $150,000. Ameritext's Le- Crane, head of CBS's teletext project, Ex- Bow said the start-up cost with WST was travision, said that he was "thrilled" that significantly lower than that, perhaps IndependentInd sting in Metromedia was experimenting with tele- $30,000. .1 text. NABTS's better graphics capability, StationNo in "But I don't consider it a standards issue," Crane stresses, is essential if teletext, as Period he said, contending that the decision by CBS CBS intends, is to be advertiser supported. and NBC to opt for the NABTS system has "We can accurately represent advertiser pro- Its ,I Market essentially made that system the "de facto ducts and logos; our competition cannot," Time standard for teletext in the U.S." Crane said. LeBow counters that graphics N° He noted that between the two networks capability isn't really a factor "when you The some 320 stations are on the air with can't get a manufacturer to build a decoder W_TV NABTS teletext. That is, of course, without for your system for under $1,000." 0 TY 11040-0YORKORK Videotex marriage. The Equitable Life Assurance Society will act as sponsor and editorial NEW information supplier to Gateway, a videotex service being introduced this summer by Times . Mirror Videotex Services, under terms of a one -year agreement. Equitable, the third -largest U.S. insurance company, will provide packages of information and services about life insurance, company products and Social Security benefits. The launch is scheduled for mid -1984 in Orange county, Calif., on Times Mirror's cable system there. The service, which will involve both cable and telephone interconnection, will allow videotex subscribers to conduct home yGROUP W banking and shopping, play electronic games, send messages and obtain information from a PRODUCTIONS WISIINGa0U5I eN040C>StINGINUr4e1I iNf computer database. S THE HOTTEST AT NATPE !

Broadcasting Jan 30 1984 Source November 1983 NSI /Cassandra 73 In favor of "because in an age of intrusive cable pro- tion Group and Turner Broadcasting for na- graming, video games and home comput- tional exhibition and distribution rights to Critics who carp about local television ers, the exclusive control of your local news American Caesar, a five -hour television news, who complain that it's superficial and franchise may be the most valuable asset mini-series produced by Cineworld Produc- that it sensationalizes events, are dead you've got." tions. wrong or confused, or both. That's the mes- sage Richard P. Sabreen, vice president and Broadened scope general manager of Group W's Newsfeed New identity Network, took to a quarterly board dinner of Television Syndica- CBS Inc. has asked the FCC for permission The Pittsburgh -based the National Academy of Television Arts Televi- to change the call letters of its rancrçrv) Los tion Center has changed its name to and Sciences in New York. sion Videotape Satellite Communications Such critics, Sabreen said, "confuse our Angeles to KCBS -TV, following the recent change in FCC policy regarding call letter "to more accurately reflect the company's style with our substance. They can't distin- breadth of services," according to TVSC guish betwen content and form." Actually, designations (BROADCASTING, Dec. 5, 1983). CBS owns two radio stations in Los Ange- Vice President and General Manager Gerry he continued, "the facts are almost always A. Sperry Jr. The Group W Productions divi- les, KNx(AM) and KKtiR(FM), and two in San reported correctly, no matter where they're sion began 24 years ago as a tape duplicator reported-by the network or the local sta- Francisco, KCBS(AM) and KRGR(FM). Their call signs would not be affected by the move, and program distributor and has since add- tion. And the facts are usually reported in ed satellite distribution, networking, up- virtually the same fashion on all three sta- which KNxT General Manager James S. Ben- nett said would "create a link between the linking, videoconferencing and leasing of tions in a market. If you look closely you will stations to its service qualities and values of CBS Inc., the owner transportable earth see the differences have to do with the style TVSC of the station, and what channel 2 repre- roster. Sperry also announced that of the reporting, not the substance. And if its distribution facili- sents in Los Angeles." KNxT was originally has donated satellite our style of reporting brings more people ties to transmit a one -week schedule of pub- licensed in 1932 as W6XAO (BROADCASTING, into our journalistic home, then we are do- lic service announcements for the Broad- ing our job." Feb. 1, 1932) and acquired its current call letters in 1951. casting Industry Council to Improve Local news, Sabreen said, led the way in American Productivity. The BICIAP feed "most of the evolution and growth we have will be via Westar V, transponder 8 -D, the seen in television journalism," including the week of Jan. 23 -27, with news commentator use of electronic newsgathering equipment, In the marketplace Howard K. Smith introducing the productiv- the switch from film to tape, the hiring of ity campaign entitled "America Works Best full-time investigative reporters, the use of Acama Films has acquired exclusive distri- When America Works Together." domestic satellites and "the writing and pro- bution rights to Wonderful World of Adven- duction of stories in a way people can per- ture, a 26 half-hour first -run series from Bill Twin disasters sonally relate to, as opposed to a cold insti- Burrud Productions. The new program high- tutional treatment." lights "the world's most dangerous occupa- Wowx -TV Huntington, W.Va., resumed Unlike individual entertainment shows, tions and pastimes." Los Angeles -based broadcasting at 6 p.m., Jan. 16, after being Sabreen said, "your local news will contin- Alan Enterprises has entered a licensing knocked off the air Thursday, Jan. 12, by a ue. Nurture it and protect it," he advised, agreement with Metromedia Television Sta- pair of electrical fires at its transmitter site. The station went dark at 3:22 p.m. after a fire broke out, damaging both the main and backup transmitters. At the time, station engineers were anticipating resuming transmission within a few hours, but around midnight another fire broke out, engulfing the building, destroying both transmitters and doing at least $1 million damage. What had been a bad situation, said Leo Mac - Courtney, vice president and general manager of the station, became a "catastrophic" one. RCA, which had supplied the original transmitters, came to the station's aid. It located another transmitter in Pittsburgh and shipped it to the station, where engineers from RCA, wowx -TV and parent Gate- way Communications, worked around the clock to get the station back on the air.

Educational TV

Bush pushes Hofstra University, in Hempstead, N.Y., books. Barbara Bush (center), wife of the Vice President, held a reception in to Washington plans build a $4- million facility to house for business officials to promote a nationwide effort to combat illiteracy. Joseph P the Hofstra University Television Institute. Dougherty (I), executive vice president of Capital Cities Communications, and Harold W. The building will be three stories high and McGraw Jr. (r), chairman of McGraw -Hill Inc., were on hand to introduce the campaign. will contain almost 30,000 square feet of Capital Cities Television Productions has produced an hour -long documentary hosted by space, including four television production Johnny Cash on the topic. McGraw is the head of a newly formed foundation, the Business studios. Construction is scheduled to begin Council for Effective Literacy, which is raising funds for the project. in early spring, and the building is expected to be completed by spring 1985.

Broadcasting Jan 30 1984 74 THE NEW LOCAL PROGRAM NETWORK LOOKS GOOD NO MATTER WHERE YOU SIT.

44 You only have so many Any news producer could resources at a station. 44 LPN puts a station in touch very easily use LPN in LPN allows a greater quality with the country at a very any newscast. They're superb of production that can be grass roots level. For the kinds of pieces that any sta- extended over a greater financial risk involved, the tion would be proud to run.» number of programs." upside is terrific.»

Spence Kinard, Bob Jones, Jim Coppersmith, KSL -TV, Salt Lake City KING -TV, Seattle WCVB -TV, Boston

Local Program Network offers you something CAL Most of our stories come in both long and short ver- you can't get from any other service. tiO sions. To get a demo cassette of LPN programming,

Variety. / . 1 call George Back at (212) 696 -1812, David Fox at Our s t o r i e s can be used in morning talk shows, p R O G R AM (212)532 -2684 or Joan Marcus at (213) 937.1254. magazine formats, public affairs programs and r 1 Or if you would prefer a word of mouth your noon, early and late news. And you can edit our L., recommendation, call any of your associates at our weekly reel into a locally produced program of its own. , r¢. member stations. They'll tell you how good LPN We even take care of some of the editing for you. T ` l 1 looks from where they sit.

KING -TV KRON -TV KSL-TV WAGA -TV WBTV -TV WCCO -TV WCVB -TV WDVM -TV Seattle San Francisco Salt Lake City Atlanta Charlotte Minneapolis Boston Washington

©1983 Local Program Network Netcom buys Set of Galaxy dishes. Among domestic communications satellites, Hughes Communica- tions' Galaxy I stands out. It can be used to beam television programing to cable headends three slots for retransmission to cable subscribers or directly to homes equipped with six -foot earth stations. The satellites dual capability has not been overlooked by the cable programers that on Satcom IV own the bird's transponders or by M /A -COM Inc. The manufacturer of satellite earth stations Transmission demonstrated dishes suitable for both pur- service signs poses at the Texas Cable Show in San Antonio two weeks ago. In the five background is a 3.7- -year -lease for about $3 million meter (12 -foot) dish for cable headends. In the foreground is a 1.8-meter (six -foot) dish for the backyard. Netcom International announced last week According to David Bondon, vice president of marketing for M /A -COM's cable/home that it has signed a five -year, multimillion - communications division, a consortium of Hughes and the dollar lease with RCA Americom for three Galaxy cable programers has full -time transponders on the satellite operator's Satcom IV. According to Bill Tillson, president and chief executive officer of Netcom, the deal doubles the satellite capacity of the rapidly expanding company, which specializes in providing satellite transmission services. Netcom leases two other transponders from RCA on Satcom I -R and one from Western Union on Westar V. With five Satcom transponders now, Tillson said, Netcom is RCA's second biggest customer. (HBO with six slots is the biggest, he said.) The lease payments that Netcom will make to RCA over the life of the contract will amount to around $33 million, Tillson said. The contract provides for RCA to purchase up to $450,000 worth of earth stations and give them away to broadcast stations and cable systems designated by Netcom, he said. Netcom will acquire control of the first two transponders in February and the third by no later than April 1, he said Netcom has plenty of uses for the Satcom IV transponders. According to Tillson, the first will be distribution of a 24- hour-a -day cable service; the second, distribution of a seven -hour-a -day cable service and syndicated broadcast programing, and the third, distribution of syndicated programing and news and sports programing on an as- needed basis. Tillson said he would identify the cable services and some of the sydicated pro- WA-COMS 3.7 -meter dish graming in a week or two. Most of Netcom's current satellite capac- agreed to purchase a minimum of 1,500 of the 3.7 -meter dishes (with feed and mount) to give ity has been gobbled up by a couple of cus- away to cable systems that need an extra earth station to receive the Galaxy signals. Bondon tomers, Tillson said. The Westar V transpon- said the agreement includes an option "for them to roughly double" the size of the purchase. der has been leased to Bonneville Satellite, He would not comment on the value of the deal, but based on what M /A-COM has been which subleases it to the Hospital Satellite quoting other buyers, it's probably more than $2 million. (Sources confirmed that the Galaxy will to Scientific- Atlanta for hundred 3.2 -meter Network, he said. And one of the Satcom I- consortium award a separate contract several R transponders is leased to the University earth stations.) Network, a quasi- religious cable -broadcast Home Box Office, which was the first cable programer to buy transponders (six in all) on Galaxy I, came up with the idea of using Galaxy as a broadcast satellite. To that end, it has network, he said. The other Satcom I -R transponder, he said, is used for occasional news been talking to the other programers on the bird about adopting a common scrambling and sports transmissions. system -HBO has already settled on M/A -COM's Videocipher system-and offering a joint As more and more broadcast stations in- satellite broadcast service to uncabled homes. At the Texas Cable Show, the technical stall satellite earth stations, satellite distribu- feasibility of the service was demonstrated. MIA -COM's 1.8 -meter dish received a scrambled tion of syndication programing becomes HBO signal from Galaxy I that, once descrambled, produced an excellent picture on moni- more and more attractive. "We are moving tors at the M /A-COM exhibit. into syndication in a big way," Tillson said. Galaxy I, which was launched last summer, is slowly filling up with cable programing. Netcom intends to be a full -service distribu- According to Hughes's Eddy Hartenstein, HBO (Eastern feed), Cinemax (Eastern feed) SIN, tor, he said. Not only will it distribute the CNN, CNN Headline News, CBN, C-SPAN and Galavision are now being distributed over the programing via satellite to broadcast stations satellite. In February, he said, they will be joined on the bird by the Nashville Network, the with earth stations, he said, but it will also Disney Channel, The Movie Channel (Western feed) and superstation won -TV New York. bicycle tapes to those without dishes. Cl

Broadcasting Jan 30 1984 76 Come see us at Booth B -201 NRB Convention January 29- February 1

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Get on the phone now. Contact your local UPI representative or Paula Baird, UPI Senior V.P. for Broadcast Services, 1-800-621-4746. In Illinois dial, 312- 781 -1650. ,M ment: "STC is confident that we have devel- USCI goes to Washington oped the most sound approach to offering consumers a higher quality television ser- And Cincinnati and Baltimore in vice at the lowest possible price." In a press latest expansion of firm's DBS kit attached to the statement, STC said it service; company's investors could undercut USCI's prices. "The cost for raise backing and Radio Shack the home equipment should be in the $350- is signed to market service $450 range initially," it said. "Customers will pay in a range of $15 to $20 for the United Satellite Communications Inc. went program service." to Washington last week to announce that it To receive the service, subscribers must would begin marketing its direct broadcast be equipped with a small earth station, com- satellite (DBS) service this Wednesday (Feb. 15E05 Ó GSc prising a fiberglass dish antenna and set -top ni FI,.S 1) in the television markets of Washington, t.:G'artne receiver. RCA Service Co., which maintains ú0 iry! J1 Baltimore, Cincinnati and Richmond and :ttifl . 168 branches throughout the nation, has Harrisonburg, both Virginia. agreed to install and maintain the earth sta- USCI's five -channel service, broadcast tions. from the Canadian Anik C -II satellite, USCI subscribers must pay $300 upfront reaches millions of homes in the northeast mail marketing. USCI marketing efforts for installation of the earth station and quadrant of the country. But USCI is taking should soon get a big boost from Tandy $39.95 a month for programing and equip- its time in introducing the service. It began Corp., which has tentatively agreed to sell ment rental and maintenance. Subscribers by offering it in the Indianapolis market on the service through its Radio Shack retail have the option of buying the earth station Nov 15 (BROADCASTING, Nov. 7, 1983). It stores. Gillmor would not say how much for $750, including installation, and paying went into Fort Wayne, Terre Haute and South USCI is spending on its marketing cam- $24.95 for programing and equipment main- Bend, all Indiana, in early December and paigns. tenance. USCI has been installing 1.2-meter into Peoria, Champaign and suburban Chi - USCI seems to be following fairly closely dishes in Indianapolis, Gillmor said, but will cago, all Illinois, early this month. a marketing roll -out schedule, which was be installing one -meter dishes in the four USCI President Nathaniel Kwit also said given to BROADCASTING by one of USCI's markets announced last week and .75 -meter that Prudential Insurance of America and telemarketers last November, but which has units in certain areas where the satellite sig- General Instrument, USCI's principal share- never been confirmed by USCI executives. nal is particularly strong. holders, have substantially increased their The remaining schedule: March-Boston; For the press conference, a USCI techni- original investments of $45 million and $9 Providence, R.I.; Portland, Me.; Burling- cian installed an earth station with a one- million, respectively, and confirmed that ton, Vt.; Roanoke, Va., and Watertown and meter dish at the hotel. The unit, he said, USCI has retained Salomon Bros. and Mor- Rochester, both New York. April- Milwau- was exactly like those being installed at the gan Stanley & Co. to seek additional capital kee; Detroit; Cleveland; Toledo, Ohio, and homes of subscribers. The dish, which was from institutions and corporations. Norfolk, Va. May -Philadelphia and Hart- pointed toward the southwestern horizon, A purported summary of the investment ford, Conn. June -Albany, Buffalo, Utica was one meter wide and slightly more than firms' prospectus, obtained from other and Syracuse, all New York; Pittsburgh, and one meter high. A low -noise block converter sources, stated that the additional funds Clarksburg, W. Va. July-Rockford, Ill.; mounted behind the offset feed, the techni- would be used primarily to cover the acqui- Davenport, Iowa; Zanesville and Columbus, cian said, converts the 12 ghz satellite fre- sition and installation of home equipment both Ohio; Parkersburg, Beckley and quencies that come off the dish to intermedi- and West and any operating revenue shortfalls. The Charleston, all Virginia, Louis- ate frequencies of around 1 ghz. The lower summary said USCI would spend nearly ville, Ky. frequencies are less vulnerable to interfer- $200 million in 1984. USCI is not alone in the DBS business. It ence as they travel from the dish to the set - To kick off its entry into the Washington may face stiff competition for subscribers top receiver, which demodulates the signals market, USCI held a press conference at the from Comsat's Satellite Television Corp., and remodulates them at an open channel on city's James Madison hotel, during which it which plans to offer a five -channel service to the VHF dial, he said. All the equipment is showed off its technology and its program- homes in the northeast beginning late this being supplied through an exclusive contract ing. USCI's spokeswoman, Edina Gillmor, year. STC President Richard Bodman react- with General Instrument. who presided at the press conference in ed to the USCI announcement with a state- USCI's programing is primarily movies, place of Kwit, who was "fogged in" in New York, declined to say how many subscribers Videomanla. Having added up all the numbers, the Consumer Electronics Group of the had signed up since its Indianapolis launch Electronic Industries Association pronounced 1983 a "banner year" for the sale of most home two- and -a -half months ago or how many video products to retailers in the U.S. The surge in sales was led by videocassette recorders subscribers it expected to sign up in Wash- and color television sets. ington or in any of the other markets. Kwit The hottest market is in VCR's. Retailers purchased 4 million machines in 1983, twice as was no more forthcoming in a telephone in- many as they did in 1982. The CEG estimated that VCR's are now is use in more than nine terview following the press conference, but million homes or nearly 11% of all television homes. he said USCI still expects to break even in Even though 90% of all television homes have color television sets, the EIA said, sales of two-and -a -half years with under a million color sets for one year hit a new high of nearly 14 million, a 23% increase over 1982. The subscribers. growth in sales of color sets in 1983 was apparently partially at the expense of sales of black- So far, USCI has been relying primarily and -white sets, which at 5.7 million were slightly (1.2 %) off the 1982 total. Combined sales of on "telemarketing" to sell its service. Ac- television sets for the year were 19.7 million, up 14.9% from 1982. cording to Gillmor, that means running Increasing consumer interest in video products was reflected also in sales of projection newspaper ads containing a toll -free number television systems and home video cameras. Sales of projection systems during the year (800- 225 -USCI) that consumers can call to rose 22.4% over 1982 and totalled 143,506. Sales of cameras jumped nearly 40% over 1982 order the service. But she said USCI will and totalled 413,614. soon move into some door -to -door and direct

Broadcasting Jan 30 1984 78 r WHNS TV GREENVILLE ASHEVILLE SPARTANBURG

IS PLEASED TO ANNOUNCE OUR APPOINTMENT OF KATZ INDEPENDENT TELEVISION, REPRESENTATIVES OF INDEPENDENT STATIONS EXCLUSIVELY. WHNS -TV. KATZ INDEPENDENT. THE BEST.

fq--1

KATZ INDEPENDENT TELEVISION /A DIVISION OF KATZ COMMUNICATIONS INC sports and music. The Movietime channel consists of uncut, uninterrupted movies. In January, it featured "An Officer and a Gen- Competition for Intelsat: tleman," "The Best Little Whorehouse in Texas" and "Dead Men Don't Wear Plaid." a slow, but The complementary Showcase channel fea- seemingly sure thing tures less popular movies supported by mu- That's gist of report by SIG to implications of the applications that have sic video and musical specials. ESPN, the President favoring letting private been filed with the FCC, first by the Orion cable sports service, fills another channel. companies provide new services Satellite Corp. and then by International Sat- According to Gillmor, USCI is experiment- ellite Inc., for authority to provide trans- ing with a variety of programing on the re- The U.S. is moving in what seems inexora- Atlantic satellite telecommunications ser- maining two channels, including music vid- ble fashion toward the adoption of a national vice. eo, alphanumeric news and programing policy to permit the establishment of com- The Senior Interagency Group on interna- information. She said USCI is close to an panies that would provide customers of in- tional communication and information poli- agreement with Warner Amex Satellite ternational telecommunications services cy, composed of representatives of 14 agen- Communications and expects to add WA- with alternatives to the International Tele- cies and chaired by the State Department, SEC's MTV (music video) and Nickelodeon communications Satellite Organization. has unanimously adopted the report pre- (children's programing) to the service within The policy statement would stress the val- pared by the working group, and is expected the next two weeks. ue the U.S. places in the robust global sys- to send it to President Reagan for action. According to Gillmor, USCI's signal cur- tem provided by Intelsat, whose creation it Under the Communications Satellite Act of rently reaches 52% of the U.S. population in inspired. But it would make clear that the 1962, which created the Communications a 24 -state area bounded by Kansas in the U.S. favors the development-under certain Satellite Corp. and started the drive for the west and Tennessee in the south. In early conditions-of private companies prepared establishment of an international satellite 1985, USCI will switch to a new broadcast to take the risks necessary to provide new system, the President has the sole authority satellite, GTE's GSTAR II, permitting it to and innovative services. for determining whether a non -Intelsat sys- expand its coverage to include a large por- That is said to be a distillate of the find- tem is in the national interest. tion of the southeast quadrant of the country ings and recommendations of an interagency It was not clear last week when the intera- and the West Coast. At that time, she said, working group that since April has been regency report would be forwarded to the USCI's signals will reach 80% of the popula- viewing the national and international policy President; Diana Lady Dougan, the State tion. USCI will begin scrambling its signal to prevent piracy when it moves to the new satellite. The prospectus summary contains hereto- ° ©lSü0m7 fore unknown details about USCI and its deals with General Instrument (for the home VCA buy -out. Video Corp. of America. New York -based company providing video equipment), Tandy, RCA Service and its production and post- production services announced that it signed letter of intent with programing suppliers. First Capital Holdings Corp. for leveraged buy -out of company at $15 per share. Based Some highlights: on approximate 1.7 million shares outstanding, purchase price comes to $25,920,000. USCI will spend $198 million in 1984. First Capital is Los Angeles -based financial holdings company headed by Robert including $85 million for earth station acqui- Weingarten, chairman. Company will have majority interest in new privately held VCA. sition, $35 million for marketing, $25 mil- Senior management of VCA, led by Alfred Markim, president, will also have interest. lion for installation of earth stations, $20 According to agreement, each shareholder would receive $8 in cash and $7 in freely million for programing and operation of the tradeable subordinated debenture of surviving company. Debenture will have 10-year satellite operations center, $20 million for term and interest rate of not less than 12 %, payable quarterly. At present, directors and leasing the satellite capacity and $13 million officers own about 12% of company. VCA has two principal subsidiaries -VCA for customer service. Teletronics, which provides production and post- production videotaping services, and USCI's target market while it broadcasts VCA Duplicating Corp., which provides commercial videotape duplicating services at from Anik C -II is the between 17 million and four plants around country. Founded in 1968, company went public as over -counter stock 18 million homes without cable and with in 1971. Buyout proposal is subject to definitive agreement and shareholders' approval. income greater than $15,000. Company said it expects shareholders' meeting to occur on or before April 30, 1984. USCI's agreement with General Instru- O ment runs through Jan. 31, 1993, and, under its terms, USCI is obligated to acquire one MGM /UA reports. MGM /UA Home Entertainment Group Inc., NYSE -traded distributor of million earth stations during its first three pay TV and home video product for MGM/UA Entertainment Co., reported first -quarter years of operation. General Instrument has fiscal year 1984 results for period ending Nov 30, 1983. Company reported revenues rose priced the home equipment to yield a book 32% to $43,797,000, from $33,221,000 in same period of fiscal 1983. Earnings pretax income of 25% of net revenues. (The increased 29% to $10,337,000 from $8,002,000 over comparable period year before. figure may rise to 30%, if the cost of the Earnings per share rose to 35 cents up 9 %, over comparable quarter in 1983. Numbers equipment goes down.) represent first comparative quarterly results since initial public offering. USCI's nonexclusive agreement with O ESPN to retransmit the programing service Cable loss. Rogers Cable Systems Inc., Toronto-based MSO serving 1.9 million expires in December 1985. Under the agree- subscribers, reported loss, before extraordinary gains, of $15.1 million for fiscal year ment, USCI pays ESPN a flat monthly fee. ended Aug. 31, 1983, compared to restated loss of $9.9 million for 1982. Loss per share Under terms of the tentative agreement was 84 cents compared to restated loss of 65 cents per share in prior year. Restatement between Tandy and USCI, Tandy will act as is result of accounting change for gains and losses arising from foreign currency USCI's exclusive sales agent for two years translation. Rogers reported revenues of $364.2 million compared to $244.4 million in and receive $104 for each subscriber it 1982. Operating income rose to $125.8 million compared to $85.1 million in 1982. brings into the fold. O RCA will receive between $141 and ABC ABC's on open market to two $241 for each installation, depending on the stock. board of directors authorized purchase of up million shares of common stock. Purchased shares will be held as treasury stock to be difficulty of the job, and $4.75 a month per subscriber to answer all service calls. The issued under ABC employe benefits plans and for other corporate purposes. Purchases made volume installation agreement can be renegotiated will be according to SEC's current recommended price and restrictions and at discretion of ABC management. As of Jan. 1, 1984, ABC had 29,329.891 shares of after May 31 or upon completion of the first 10,000 earth stations, whichever comes common stock outstanding, excluding treasury notes. first.

Broadcasting Jan 30 1984 80 ALL AMERI LEVISION'S IRST YEAR

Many thanks to our friends who have made it a great success. Produced by Scotti /Vinnedge Television association with Kasem /Bustany Productions in association with Casey Kasem Productions 5 An Omni Productions International Presentation. 2 Produced by WSB -TV, Cox Communications Produced by Parkinson /Friendly Productions and WNEW -TV, Metromedia, Inc. Distributed 6 Produced by Storer Broadcasting in association with MG Films /Perin Enterprises in association with Scotti /Vinnedge Television 3 Produced by the Labor Institute of Public 7 Produced by All American Television and Affairs. Distributed in association with MG Films /Perin Enterprises in Fox /Lorber Associates association with Scotti /Vinnedge Television 4 Produced by Scotti /Vinnedge Television in a Produced by Scotti /Vinnedge Television

And to all the stations and sponsors that supported us. ALL AMERICAN TELEVISION 250 FIFTH AVENUE NEW YORK, NY 10001 (212) 696 -1717 Telex 9103436968 Cable: ALLAMERICA 7155 BEVERLY BOULEVARD LOS ANGELES, CA 90036 (213) 937 -1250 Department's coordinator for international what one official called "generic" policy. limited to voice-and thus preventing it communication and information policy, said Once the President adopts the recommended from competing with Intelsat for the service the transmittal might be next week. Last policy-assuming he does-affected agen- that constitutes some 85% of its annual busi- week, a letter to accompany the report was cies of government, including the FCC, ness. Officials say such a restriction would being drafted for the signatures of the two would decide whether an application to pro- offer Intelsat the protection it needs while at cabinet officers primarily involved-Secre- vide non -Intelsat service should be ap- the same time leaving the door open to what- tary of Commerce Malcolm Baldrige and proved. ever services an entrepreneur can provide to Secretary of State George Shultz. One The basic outlines of the recommended end users of the transponders that would be source involved in the process cautioned policy statement are said to resemble those available for lease or sale. Such a restriction that, until the two secretaries sign off on the in the draft report of the Commerce Depart- would apparently affect ISI but not Orion. document and the President acts, it would be ment's National Telecommunications and In- The SIG also endorsed a recommendation premature to consider the issue closed. formation Administration that were leaked that the government coordinate new systems "But," he said, "there is a solid consensus in December (BROADCASTING, DeC. 12, with the Intelsat board of governors under throughout the executive branch, so it looks 1983). The proposed policy, for instance, Section 14(d) of the Intelsat Agreement, good would prohibit new entrants in the interna- which requires a showing that a proposed Officials stressed that the recommenda- tional satellite communications field from system not only is technically compatible tions are not couched in terms of the Orion making use of a public switched network- with Intelsat but would not cause it econom- and ISI applications; rather, they provide for which includes telephone service but is not ic harm. Orion has objected to economic coordination, contending Intelsat's opposition to its proposal is so unremitting as to assure a negative response. However, those who have worked on the interagency project say the restriction that would be placed on the kind of service that could be provided would virtually rule out the possibility of 1,850,000 Shares economic harm to Intelsat. Two other conditions would have to be met by a proposed provider of international communications satellite service: It would have to demonstrate that a foreign country At Malrite Communications Group, Inc. would accept its service. (That country would work with the U.S. in seeking coordination with Intelsat.) And it would require a finding by the FCC that its proposal would Common Stock serve the public interest, convenience and necessity. One State Department official said the executive branch, in the recommendations approved by the SIG, is not attempting to dictate to the FCC. Rather, he said, Price $12 Per Share "We're saying to the FCC, 'Here's the policy to consider when you decide the public interest.' " While the interagency report and NTLAs Copies of the Prospectus describing these securities and the business of the Company draft document are consistent, State Depart- may be obtained from any of the undersigned in States in which such Underwriters may legally otter these securities. This announcement is neither an offer to sell nor a solici- ment officials who have yet to develop a tation of an offer to buy these securities. The offer is made only by the Prospectus. comfortable working relationship with Commerce in the development of international telecommunications policy, sought to make it clear NTIA was not the lead agency in developing the recommendations adopted Prudential -Bache by the SIG. They said the interagency group Securities prepared its findings and recommendations without benefit of the NTIA report-for al- Bear, Stearns & Co. The First Boston Corporation A. G. Becker Paribas though the NTIA staff completed work on it incorporated at least two months ago, the report has yet to Alex. Brown & Sons Dillon, Read & Co. Inc. Donaldson, Lufkin & Jenrette emerge from the Commerce Department. incorporated Securities COrporar,on Sources there say the document is still under Drexel Burnham Lambert Goldman. Sachs & Co. Hambrecht & Quist review by department officials, including Incor,OrateO i co oorated Baldrige. State Department officials noted E. F Hutton & Company Inc. Kidder, Peabody & Co Lazard Frères & Co. that NTIA was represented on the interagency group and that information and ideas Lehman Brothers Kuhn Loeb Merrill Lynch Capital Markets flowed not only from agencies to the working group but from the group to the agencies. L. F Rothschild, Unterberg.Towbin Salomon Brothers Inc Shearson /American Express Inc. The proposed recommendations, as they have been reported, are not likely to be re- Smith Barney, Harris Upham & Co. Wertheim & Co., Inc. Dean Witter Reynolds Inc. by Intelsat, regard- Incorporate: ceived enthusiastically less of restrictions designed to protect it. In- McDonald & Company Montgomery Securities Prescott. Ball & Turben, Inc. Securities Ire telsat's new director general, Richard Colino, indicated in an interview with - Allen & Company A.G. Edwards & Sons, Inc. Oppenheimer & Co.. Inc. BROADCASTING that he would recommend the board of governors rule negatively on a Robertson, Colman & Stephens Thomson McKinnon Securities Inc. coordination request for virtually any proposed system that would divert business .eauary 23, 198,1 from Intelsat (BROADCASTING, Jan. 23). The coordination issue could develop into a debate over the kind of service Intelsat can

82 America's Choice is a half hour weekly series based on that well established American love of rating THE BEST, THE BIGGEST THE MOST POPULAR - in short, our FAVORITES. We have commissioned the prestigious firm of Louis Harris & Associates to ask thousands of Americans their choices on scores of provocative subjects, including: The most beautiful woman in the world The favorite television show of all time The most trusted person in fact or fiction and dozens of other entertaining categories. Through the use of celebrity interviews, rare film and television footage and our special Harris Poll, Casey will reveal America's Choice... as only Casey can. An Advertiser Supported Weekly Half Hour Series Hosted by Casey Kasem Polled by Louis Harris & Associates Produced by Scotti /Vinnedge Television

Q. OF ALL THE FAMOUS COUPLES, WHICH IS YOUR FAVORITE?

- lIV I VUI vr1NION, WHO 44 IS THE SEXIEST MAN IN THE WORLD Q. WHO IS THE BEST OLYMPIC ATHLETE, PAST OR PRESENT?

250 Fifth Avenue New York, NY 10001 (212) 696 -1717 CONTACT: 7155 Joan Marcus Beverly Boulevard Joel Los Angeles, Gallen CA 90036 ALL AIVIERICAN Conrad Roth (213) 937 -1250 TELEVISION Bill Finkeldey George Back Don Golden or should provide. Colino, who is demon- work. U.S. and a foreign country prepared to ac- strating an aggressive, can-do manner as he One official sketched this picture of the cept an American non -Intelsat service, on takes over his new duties, believes Intelsat kind of service that could be provided by a the one hand, and Intelsat, on the other, on can provide whatever service the Orion's and system meeting the criteria contained in the the issue of economic coordination raises the ISI's of the world can offer. But the position proposed policy: A multinational corpora- question of what a negative finding by Intel- the U.S. appears to be developing, as pieced tion buys or leases a transponder from a new sat would mean. U.S. officials have made it together from conversations with officials system and installs transmit/receive anten- clear they do not think the Intelsat agreement familiar with the work of the interagency nas at the site of its offices in New York and would afford Intelsat a veto over a decision group, is that it might be better for Intelsat London. The corportation then would have the U.S. believes is in its national interest. not to move ahead at a pace that jeopardizes "an expensive intercom system." It could The U.S. would, officials say, give careful the investment of the Intelsat member coun- not go through the switched public telephone consideration to Intelsat's arguments that a tries in the system. As one source put it, network or provide service other than to its particular system would cause the interna- "Risky enterprises should wait for venture own facilities and become a common carrier. tional system economic harm. "But if we do capital to come along, as it does now in this The corporation could then provide itself not agree, we would go ahead," one source country. The investment in Intelsat shouldn't with whatever services are possible through said. "We have privileges as well as obliga- be put at risk." To those threshing out the its "intercom"-high speed data, video con - tions under the agreement." proposed policy, high -risk ventures ap- ferencing and intra- company telephone ser- Apart from the findings and recommenda- peared to include any service that did not vice, among them. tions of the interagency group and the en- involve the use of a public switched net- The potential for dispute between the dorsment given them by the SIG, the fact that the views of affected agencies of the executive branch were coordinated and presented in a consensus document was regard- ed with some satisfaction at the State De- partment by the person who was at the controls of the coordination process, Dou- gan. "The important thing is that we have Red River Associates coordinated the executive branch position," she said. "This is the first time there have not has acquired been separate filings on an important issue." KNOX(AM)- KYTNIFM) Grand Forks, North Dakota from Microband allies Billings /Lafayette Associates, Ltd. with HITN for for $3,000,000 ITFS frequencies We are pleased to have initiated and assisted in this transaction, Hispanic Information & completed in December, 1983. Telecommunications Network will apply for slots in major markets and lease time

Microband Corp. of America has a new ally in its campaign to win control of Instruc- tional Television Fixed Service channels in R.C. CRISLER & COMPANY major markets-the Hispanic Information & Telecommunications Network Inc. HITN, a nonprofit organization based in New York, has agreed to apply for ITFS channels in major markets and lease more than three- quarters of the time on each channel it is granted to Microband, which would use the time to enter the multichannel television (MCTV) or "wireless cable" business. According to HITN President Jose Luis Rodriguez, HITN, which was established RN about two years ago, is planning to distribute Hispanic educational programing over a national satellite network. The lease agreement would provide the local broadcast time (the ITFS time it doesn't lease to Microband) and k .1 some of the money (Microband's lease pay- R.C. CRISLER ments) that HITN needs to launch its net- & COMPANY work. (Rodriguez, a former New York elemen- tary school principal, is also president of EXCELLENCE. INTEGRITY EXPERIENCE. Batey Associates Inc., a management con- CINCINNATI. OHIO sulting firm specializing in communications and education. The HITN board includes Pe- ter Lewis, president of Metropolitan Radio Telephone Systems Inc., a cellular telephone venture, and Antonio Ruiz, executive direc-

8roaocastng Jan 30 1984 84 TEWAIR IS NOT

Thirty -eight years later.OVER And still They watched ABC's spectacu- from the rise of Hitler to the fall of far from over. larly successful mini -series "The Japan. With remarkable wartime foot- Americans everywhere read the Winds of War." age from both sides of the battle lines. continuing flood of news stories, They want to know what hap- It is a series of proven appeal articles, and books about World pened. How it happened. Why it and prestige. War II. happened. An Emmy Award winner. They're following the explosive Step by step. THE WORLD AT It is important programming for Barbie Nazi war criminal case. WAR traces the march of events your station now.

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5 -' WAR r :. I !t1 Available lrom D.L. Taffnerl Ltd. NEW YORK (212) 245 -4680 ATLANTA (404) 393 -2491 CHICAGO (312)593 -3006 LOS ANGELES (213) 937 -1144 tor of the Washington D.C. Cable Design uncertain. It has talked with single -channel ber of subscribers to the MCTV service of- Commission, which is overseeing the city's MDS operators in several markets about fered over the channels. The subscriber fee cable franchising process.) forming joint ventures to offer MCTV ser- would amount to 10 cents for each of the first The HITN has applied for multiple ITFS vices ( "Closed Circuit," Jan. 23), but it 10,000 subscribers and 15 cents for each facilities in, among others, Milwaukee; Sac- could end up simply subleasing the ITFS subscriber in excess of 10,000. The contract ramento, Calif.; Indianapolis; Louisville, capacity. Most single -channel MDS opera- protects HITN by guaranteeing it a monthly Ky.; St. Louis; New York; Philadelphia; tors now lease their MDS channel from Mi- subscriber fee of $2,000, regardless of the Houston, and Dallas. Rodriguez said last croband. number of subscribers, and protects Micro- week that none have yet been granted. According to the lease agreement attached band by saying it can keep keep subscriber MCTV broadcasters plan to make use of to the Milwaukee filing, which was dated fees in excess of $2,000 a month until its the 2 ghz channels allocated to ITFS, the Dec. 2, 1983, Microband will be entitled to "net capital investment" in the transmission multipoint distribution service and the Oper- use the channels between 4 p.m. and 8 a.m. system is recovered. ational Fixed Service to offer several chan- each weekday and all day on Saturday, Sun- HITN is apparently better than NUA in nels of pay television in competition with day and holidays. In exchange, Microband cutting deals with Microband. NUA agreed cable and direct -to -home satellite broadcast- promised to build, operate and maintain the to lease about the same about of time for 10 ing. A special antenna and receiver, retailing transmission facilities and pay HITN a cents a subscriber each month with a $1,000 for between $200 and $300, are needed to monthly "subscriber fee" based on the num- a month minimum. tune in the 2 ghz channels. ITFS channels are intended for the broadcast of noncommercial educational and instructional programing, but the FCC adopted new rules last year that permit ITFS CCw nighguika64, licensees to lease excess channel capacity for such commercial activities as MCTV. The agreement Microband made with 1 1 PROPOSED 1 1 ( "Changing Hands," Oct. 3, 1983) and also HITN is similar to one it made earlier with KIXK -FM Denton, Tex. (Dallas) o Sold by owns. six AM's, six FM's and five TV's. the National University of the Air, another Hicks Communications Inc. to ABC Inc. for KIRK is on 106.1 mhz with 100 kw horizon- educational broadcaster with plans for $9 million. Seller, majority owned by R. tal, 44 kw vertical and antenna 480 feet launching a national satellite network Steven Hicks, bought station three years ago above average terrain. Broker: Blackburn & (BROADCASTING, Nov. 7, 1983). Although for $4.6 million ( "Changing Hands," Dec. Co. the HITN has yet to receive any grants, 8). It also owns KAYI(FM) Muskogee (Tulsa), WSNE -FM Taunton, Mass. o Sold by Outlet NUA has received permits for four -channel Okla., and KNOW(AM) Austin, KLVI(AM) Co. to Wilks /Schwartz Broadcasting for ITFS facilities in several large markets, in- Beaumont, KLAR(AM) Laredo, KYKR -FM Port $3.6 million. Buyer is replacing FCC -ap- cluding New York; Washington; Milwaukee; Arthur and KEYI(FM) San Marcos (Austin), proved buyers, Donald A. Lopes and Thom- New Orleans; Portland, Ore.; Kansas City, all Texas. Buyer is one of three major net- as L. DePetrillo ( "Changing Hands," Dec. Mo.; Atlanta; Buffalo, N.Y., and Tampa. work companies. President of ABC Radio 5, 1983), who failed to acquire necessary How Microband plans to use the ITFS Division is Ben Hoberman. ABC recently financing. To facilitate Outlet's elimination capacity it gets through NUA and HITN is sold KGO-FM San Francisco for $5.5 million of WSNE-FM from its portfolio of stations, upon which sale of whole Outlet Co. to Rockefeller Center Inc. is contingent, original buyers of WSNE-FM will take possession of station; new buyers will at outset acquire 49% with contract to purchase other 51% later. Seller is Providence, R.I. -based, pub- NORTHWEST licly traded group owner, recently purchased by Rockefeller Center Inc. for $332.1 million (BROADCASTING May 9, 1983). It is headed by Bruce Sundlun, president, and its $725,000 broadcast group by David Henderson, president. WSNE is being sold to comply with "one -to -a- market" rule -Outlet also owns WIAR -TV Providence -now that purchase by Profitable AM and Class C FM in economically Rockefeller Center invalidates its grandfath- diversified market. Some real estate included ered status. Buyers, Donald Wilkes and Mi- chael Schwartz, are Springfield, Mass., with excellent long term leases on the balance. group owners of three AM's and four FM's. Due to recent changes with the FM and pending They are majority owners of recent sellers of wKZE-AM -FM Orleans, Mass., for $2.4 mil- improvements with the AM, revenues should lion ("Changing Hands," Sept. 5, 1983) and increase significantly over the next few years. WPET(AM) Greensboro, N.C., for $750,000 ( "Changing Hands," Dec. 19, 1983) and Attractive financing available. also majority owner of recent buyer of WOSC(AM)- WKFM(FM) Fulton, N.Y. for $1.5 million ( "Changing Hands," Nov 14, 1983). WSNE -FM is on 93.3 mhz with 30 kw and antenna 620 feet above average terrain. Broker: Blackburn & Co. BIACKBURN. COMPANY, INC- WISP(AM)- WUDW(FM) Kinston, N.C. o Sold by Corp. to RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Joyner Broadcasting Caravell Broadcast Group of Kinston for $1.8 million, including $550,000 cash and noncom- WASHINGTON, D.C., CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA pete agreement. Seller is equally owned by 20036 60601 30361 90212 Weil and A. who 1111 19th Street. N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. David Thomas Joyner, (202)331.9270 (312) 346-6460 (404) 892-4655 (213) 274-8151 bought station last year for $1.35 million ( "Changing Hands," April 19, 1983) and 1/30/84 have no other broadcast interests. They re-

Broadcasting Jan 30 1984 86 cently sold WQLS(FM) Cleveland, Tenn. is majority owner of WXLL(AM) Decatur, Dayton, Ohio, and KSTU(TV) Salt Lake City ( "Changing Hands," April 11, 1983). Buyer Ga.; WWUS(FM) Big Pine Key, Fla., and Sold by Springfield Television Corp. to Ad- is group of 27 investors headed by Howard WJLD(AM) Fairfield (Birmingham), Ala. He ams Communications Corp. for $47.3 mil- L. Schrott and Robert E. Beacham, general also has interest in WRBD(AM) -WCKO(FM) lion. Seller is headed by William L. Putnam, partners and majority owners. Schrott is Pompano Beach, Fla., and, with Hurvis, is chairman, who is also applicant for 10 new Washington -based communications attor- majority owner of WCGL(AM) Jacksonville, low -power television stations. Buyer is ney. Beacham is Charlotte, N.C. -based at- Fla. Hurvis also has minority interest in owned by Stephen Adams, Minneapolis- torney. Limited partners include Shrott's fa- WXLL. WINN is on 1240 khz with 1 kw day based banker who is also part owner of bot- ther, Norman B. Shrott, Alexandria, Va.- and 250 w night. Broker: Stan Raymond & tling company in Longview, lbx. His broad- based investment banker, and Roger L. Associates. cast purchases, all within past two years, including iccauz -Tv Wichita Falls, Tex. (see MacBride, co- creator of former NBC series, WHMT(AM) Humboldt, Tbnn. Sold by R.B. have brought his broadcast holdings Little House on the Prairie. None have other Management Corp. to Boyd Enterprises Inc. below), AM's, two FM's and seven TV's (see broadcast interests. WISP is on 1230 khz for $235,000, including $115,000 seller's to two 1 Report," Jan. 9). WwLP(TV) is with kw day and 250 w night. WQDW(FM) note and assumption of $100,000 bank note. "Special NBC affiliate on channel 22 with 4,170 kw is on 97.7 mhz with 3 kw and antenna 248 Seller bought station in 1982 for $120,000 feet above average visual, 417 kw aural and antenna 877 feet terrain. Broker: Black- ( "For the Record," Oct. 18, 1982). It is burn average terrain. WKEF is NBC affili- & Co. owned by Robert B. Blow, who recently sold above ate on channel 22 with 2,340 kw visual, 234 KRIZ(FM) Roswell, N.M. Sold by Gary L. WYLQ(AM) Kingston, Tenn. (see "For the Re- kw aural and antenna 1,152 feet above aver- Acker to Ronald H. Strother for $550,000, cord," Jan. 16). He also has half interest in age terrain. KSTu is independent on channel including $450,000 note. Seller also owns 12 low -power television station applicants. 20 with 1,290 kw visual, 129 kw aural and KPAS(FM) Fabens, KFIX(FM) Laredo and Buyer is owned by E. Darrell Boyd, general antenna 3,061 feet above average terrain. KWAS(FM) Amarillo, all Texas, and 60% of manager of station. WHMT is 500 kw day - WROS(AM) Jacksonville, Fla. He had half in- timer on 1190 khz. KMGG(FM) Los Angeles and KSHE(FM) St. terest in Louis Sold by Century Broadcasting to recently sold KEPT(FM) Shreveport, Other proposed sales include: WKEQ- La. ( "Changing Hands," July l 1, Emmis Broadcasting for $20 million. Seller, 1983), and (AM)ICP] Burnside, Ky.; WAGM -TV Presque has sold KELP(AM) El Paso, headed by George A. Collins, chairman, Tex. (see below). Isle, Me. ( "Changing Hands," Sept. 12, Buyer is WTGI(FM) also owns WAIT(AM)- WLOO(FM) Chicago and 65% owner of Hammond, 1983); WBUK(AM) Portage, Mich.; KMEL(FM) Francisco. Buyer is owned by La., which has been sold subjet to FCC ap- WDDT(AM) Greenville, Mass.; wxvT(TV) San proval ( "Changing Jeff Smulyan, president, and five other in- Hands," Jan. 16). KRIz is Greenville, Miss.; WXVT(TV) Greenville, on 97.1 mhz with 100 kw and antenna 360 vestors. All six own WLOL(FM) Minneapolis- Miss. ( "Changing Hands," Jan. 23); feet above average terrain. St. Paul and all but one own WENS(FM) In- KBSI(TV)ICPJ Cape Girardeau, Mo.; KLLT(FM) dianapolis. KMGG is on 105.9 mhz with 72 KDXY(FM) Paragould, Ark. Sold by Larry T Grants, N.M.; WEZL(FM) Charleston, S.C. kw and antenna 770 feet above average ter- Coffman to New South Broadcasters for as- ( "Changing Hands," Jan. 16). (see "For the sumption of indebtedness, including Record," page 101). rain. KsHE is on 94.7 mhz with 100 kw and $450,000 note. This is third sale of station in antenna 510 feet above average terrain. I I APPROVED I as many years. Seller has no other broadcast BY FCC KMVTTV Twin Falls, Idaho Sold by Western interests. Buyer is owned by Fredrick D. WWLP(TV) Springfield, Mass.; WKEF(TV) Broadcasting Co. to Root Communications Reagan, who also owns KXXA(AM) Monette, Ark. KDXY is on 104.9 mhz with 3 kw and antenna 255 feet above average terrain. WXAM(AM) Charlottesville, Va. Sold by La- December 12, 1983 tora Broadcasting Inc. to Cavalier County Broadcasting Inc. for $415,973, including $100,000 cash. Seller is owned by Richard P. Latora, who has no other broadcast interests. Buyer is equally owned by Charles Mark Wilson and R.M. Coleman. Wilson is co -owner of Verona, Va., retail clothing store. Coleman is Staunton, Va., gynecolo- Susquehanna Broadcasting Co. gist. They have no other broadcast interests. has completed the acquisition of the assets of radio station WXAM is on 1400 khz with I kw day and 240 w night. Broker :: W. Edward McClenahan & Assoc. KFOG WOBO(AM) Selinsgrove, Pa. Sold by Riv- erside Media Inc. to Sunair Communica- San Francisco, CA tions Inc. for $322,350, including $300,000 seller's note. Seller is owned by Douglas W. front George. He also is majority owner of WHTF(FM) Starview, Pa., and minority owner General Electric Broadcasting Co., Inc. of wTLQ(FM) Pittston, Pa. Buyer is owned by David Bernstein, former general manager and minority owner of WGVL(AM) Greenville The undersigned assisted and wSSL(FM) Gray Court, both South Caro- General Electric Broadcasting Co., Inc. in this transaction lina. WQBQ is on 1240 khz with 1 kw day and 250 w night. Broker: Holt Corp. WINN(AM) Louisville, Ky. Sold by David R. Roederer, receiver, to Full Force Broadcast- THE ing Inc. for $300,000, including noncompete agreement and assumption of $250,000 TBD c'P note. Seller took over from previous licensee, Whatever's Fair Kentucky Inc., which CO Cincinnati bought station for approximately $1 million ( "Changing Hands," Aug. 6, 1979). Buyer is group of investors including Robert E Bell, president, and J. Thomas Hurvis. Bell

Broadcasting Jan 30 1984 87 PICTUR E THIS.

DUE TO TECHNICAL DIFFICULTIES BEYOND YOUR CONTROL, YOU LOSE. Interruption of service. It's the nightmare of This program can insure revenues and all satellite telecommunications system owners, profits, as well as extra expenses. It can cover lessors, lessees, managers and operators. satellite failure, ground station outage and land If one link in the complex telecommuni- lines performance. No telecommunications cations chain fails, not only are revenues and systems should be without it. profits forfeited, but substantial unplanned For further information on this unique expenses can be incurred. insurance, contact us now International Technology Underwriters can't prevent "technical difficulties." But we can protect against their costly effects. iritemational As recognized pioneers and specialists in technology underwriters space and telecommunications insurance, we 915 L'Enfant Plaza North, Washington, DC 20024 offer Satellite and Telecommunications (202) 488 -3500 TELEX 904 247 Service Interruption Insurance. Insurance Leaders in a New Age million. Seller, headed by Earl E. for $11.4 American Federation of Television and Radio Morgenroth, chairman and president, re- Upscale. The Screen Actors Guild and the Artists have signed new three -year contracts with public television stations in Boston, Chica- cently sold KESI(AM)- KRBU -FM Pocatello, New York, Los Angeles, Pittsburgh, San Francisco and Washington, calling for boosts in Idaho, for $1.35 million ( "Changing go, The agreements are retroactive to last Nov 16. Hands," Aug. 1, 1983), and announced sale compensation. is insofar as possible, of the old concept of its remaining broadcast properties to SFN AFTRA said a major feature of its pact elimination, individual programs. The new contract substitutes payments for individual Companies for $116 million (BROADCAST- of payment for programs based on daily, three -day and weekly rates (the SAG contract already was based ING, 16). Buyer of KMVT-TV is Daytona Jan. performers has now increased Beach, Fla. -based company, headed by on that method of hiring). The AFTRA scale pay to many rising from 10% immediately to over 50% after the first 18 months. Chapman S. Root, majority owner and significantly, Both contracts have clauses for sale of programs to supplemental markets, excluding chairman. He was majority owner of Coca- release. They call for payment of additional remuneration to performers and news Cola bottler, sold last May, and also has food theatrical material licensed by public broadcasters for use by the cable and home manufacturing and distributing and real es- personnel for entertainment industries. tate interests. Root has also bought WNDB- (AM)-WWLV-FM Daytona Beach for $2.5 million (BROADCASTING, Sept. 19, 1983) and and WHLY(FM) Leesburg, Fla., for $7.3 mil- (15.4 %). They also own WMFR(AM)- WVFM -FM Lakeland, Fla., for $3.1 million lion ( "Changing Hands," Feb. 21, 1983). WMAG(FM) High Point, N.C. WvoT is on (BROADCASTING, Sept. 5, 1983). KMVT-Tv Hauenstein is former vice president and gen- 1420 khz with 1 kw day and 500 w night. is primary affiliate of NBC and secondary eral manager of Sandusky Newspaper Sta- WxYY is on 106.1 mhz with 23 kw and an- affiliate of CBS and ABC, on channel 11 tions and former co -owner of KDKB(FM) tenna 225 feet above average terrain. with 316 kw visual, 3.5 kw aural and anten- Mesa -Phoenix, Ariz. KNNN is on 99.9 mhz na 1,190 feet above average terrain. with 100 kw and antenna 1,670 feet above KNAC(FM) Long Beach, Calif. Sold by KAUZ -TV Wichita Falls, Tex. Sold by Wich- average terrain. Broker: Blackburn & Co. James J. Joseph, trustee, to Flagship Corn- munications Inc. for $1.7 million at auction. ita Falls Telecasters II Inc. to Adams Com- WVOT(AM)- WXYY(FM) Wilson, N.C. Sold by munications Corp. of Minneapolis for Seller was appointed after Wright Communi- Century Communications Inc. to Voyager cations Group, previous licensee, had filed $10,925,000. Seller is principally owned by Communications II & III Inc. for Ray Clymer and has no other broadcast infor reorganization under Chapter 11 of bank- $1,750,000 including $300,000 noncom - ruptcy law. Wright is owned by brothers Ed- terests. Buyer has also purchased pete agreement. Allocation of price is wvoT, WWLP(TV)Springfreld, Mass.; WKEF(TV) ward W., Paul and Virgil Wright, who $600,000, and wxYY, $1,150,000. Seller is bought station in 1981 for $2 million Dayton, Ohio, and KsTU(TV) Salt Lake City owned by Wade H. Hargrove (32.5 %); Wade (see above). KAUZ -Tv is CBS affiliate on ( "Changing Hands," Jan. 12, 1981). They M. Smith and brother, Roger W., (22.5%) have no other broadcast interests. Buyer is channel 6 with 100 kw visual, IO kw aural each, and Harold Tharrington all J. (22.5%), owned by Fred C. Sands, Los Angeles real - and antenna 1,021 feet above average ter- of whom are partners of Tharrington, Smith rain. tor, who has no other broadcast interests. & Hargrove, Raleigh, N.C. -based law firm, KNAC is on 105.5 mhz with 1.6 kw and WTKN(AM)- WWSW -FM Pittsburgh Sold by with active communications practice. Buyer antenna 400 feet above average terrain. Blade Co. to Shamrock Broadcasting Co. is owned by Jack P. McCarthy and Carl V. for $4,750,000. Seller, Toledo, Ohio -based Venters Jr. (42.3% each), and Fred Setzer Jr. WFTL(AM) Fort Lauderdale, Fla. o Sold by newspaper publisher and MSO, is owned by William Block and brother, Paul Jr. It also owns WL10(TV) Lima, Ohio; WLR -TV La- fayette, Ind., and cable TV systems in Tole- When you are ready... do; Monroe, Mich., and Sandusky, Ohio. It recently bought WDRB -TV Louisville, Ky. We are. ( "Changing Hands," Jan. 2). Buyer, owned by Roy E. Disney and family, is Los Angeles production company and group owner of one E. L. Pearce AM, five FM's and two TV's. WTKN is on (615) 3334313 G. Paul Crowder 970 khz with 5 kw full time. Wwsw is on E L Carlo/op. Peter S. 51romqup1 (303) 7412224 (615) 299-1996 94.5 mhz with 50 kw and antenna 810 feet (512)5965336 Der 41 G. Ulf fade* 9,11 LOCNnen above average terrain. (303)6363010 (616)x504999

KWK -AM St. Louis and KWK -FM Granite City, G Gregory Merrill Jemes F. Sacan (203)6231630 III. (St. Louis) o Sold by Doubleday Broad- (601) )554090 casting to Robinson Broadcasting for $4.5 Warren G. Gregory million. Seller is New York -based owner of (203) 3615659 two AM's and seven FM's, headed by Gary Wrlln P. LoMOnaco Stevens, president. It recently bought (51q 754.5953 WMET(FM) Chicago ( "Changing Hands," Gwrq c. Sins (209)6614416 MI14r05. awaits March 7, 1983). Buyer is headed by Larry (600)3556302 Robinson, chairman of J.B. Robinson Jew- elers, subsidiary of W.R. Grace. He also is E1sot 0. Caw* M18)3681554 J. William Chapman principal owner of WBBG(AM)- WMJI(FM) (4011059.9226 Ray M. Stanfield Cleveland. KwK is on 1380 khz with 5 kw ß1q3662554 .rían E. Cobb (601) 05s.9226 day and 1 kw night. KWK -FM is on 106.5 Tom Linder Jr. mhz, with 39 kw and antenna 560 feet above (404115.9226

average terrain. WiNamL whiney i 1M9an M. TOOnWrn 121116617607 (401)1564226 W P1 Cale KNNN(FM) Phoenix Sold by American In- 1904) 693.6471 9andII E. Jeffery ternational Development Inc. to TransCom (505)29125T1 Communications for $3,980,000. Seller is owned by Julia Zozaya, who also has one percent interest in KTVw -TV Phoenix. Buyer is equally owned by Robert G. Herpe and Chapman Associates Eric Hauenstein. Herpe, former board chair- nationwide mergers & acquisitions man of National Radio Broadcasters Associ- 1835 Savoy Drive, Atlanta, GA 30341 (404) 458 -9226 ation, recently sold WSCR(AM) Hamden and WPLR(FM) New Haven, both Connecticut,

Broadcasting Jan 30 1984 89 W>: rL Broadcasting Co. to Boston group for Oct. 10, 1983)-were renegotiated at rely owned by E.B. Chester, who is former $1.52 million. Seller is headed by Joseph C. quest of seller. Seller is principally owned by majority owner of Tar River Communica- Amaturo, president. It is also selling, sub- Peter Kuyper, president of ancillary rights tions, MSO with 51,000 subscribers in ject to FCC approval, wwJF(FM) Fort Lau- division of MGM/UA, and Peter G. Man- North Carolina, which he sold, in 20% an- derdale ( "Changing Hands," Oct. 24, 1983). gone Jr., president and CEO of Telecrafter nual increments, beginning in 1981, to Mul- Buyer is being organized by Mark Witkin Corp., Englewood, Colo. -based low -power timedia Inc. He also owns system in Aiken, and Arnold Bloom, Boston attorneys, who television equipment supplier, programer S.C. Madison county system passes 44,000 will seek additional investors. Witkin is also and group owner. Buyer is publicly held cor- of 45,000 homes, serving 21,400 subscrib- host of Sports Huddle on WHDH(AM) Boston. poration headed by Harry Conlin, president. ers with 480 miles of plant and 35 channels Witkin and Bloom also have interest in It also owns KYLT(AM)- KZOQ(FM) Missoula, with two-way capability. Broker: Communi- WKBR(AM) Manchester, N.H. WFTL is on Mont. It plans immediate resale of WADK to cations Equity Associates. 1400 khz with 1 repay bank debt. WADK is 1 kw kw day and 250 w night. daytimer on Cable systems serving Chandler and Stroud, 1540 khz. Lincoln county, Okla. o Sold by Midway Ca- KZEL -FM Eugene, Ore. o Sold by Jayar Com- o Other FCC. approved WBFS- ble to Cardiff Communications for munications to Mr. and Mrs. Mike J. Pappas sales include: TV(CP) Miami, KTAA(AM)- KZMQ(FM)[CP) $640,000. Seller is group of five investors, for $1,050,000. Seller is owned by Jayar California, Mo.; WCOG(AM) including two officers of buyer, Stanley M. Securities Corp., New York investment firm Greensboro, N.C.; WOKX(AM) High Searle, president and chief executive officer, (50%); Charles R. Skinner, station general Point, N.C.; WLNC(AM) Laurinsbutg, N.C.; WVCB(AM) and V.L. Patterson, president of cable divi- manager (25%); Peter L. Townsend, Shallotte, N.C.; KBJH(TV)1CP1 1ltlsa, Okla.; sion. Buyer is Englewood, Colo. -based (12.5%), and his sister, Jeanette T. Brophy, wCRO(AM) Johnstown, Pa.; WJOT(AM)- company that recently sold its publishing homemaker (12.5%). It is also selling co- wGFG(FM) Lake City, S.C.; WPKZ(AM) Pick- subsidiary for $7.3 million and is now exclu- located KBDF(AM) (see below). Among sell- ens, S.C., and wDIC(AM) sively MSO, with 16,000 subscribers. ers only Townsend has other broadcast inter- Clinchco, Va. (see "For the Record," page 102). Chandler and Stroud systems serve 800 ba -' ests, 14% of KEZYAM-FM Anaheim, Calif. sic subscribers, passing 2,500 homes with Buyers also own 35% of KTRB(AM)- I CABLE I I 35 channels and 50 miles of plant. KHOP(FM) Modesto, Calif. KzEL is on 96.1 mhz with 100 kw and antenna 870 feet above Cable system serving communities in Madi- average terrain. son county, III., including Edwardsville and Maryville. o Sold by South -Western Cable WADK(AM) Newport, R.I. o Sold by Key Sta- T. V. Inc. to First Carolina Communications tions Inc. to Spectrum Communications for Inc. for just over $20 million. Seller is prin- Tight races seen cancellation of $500,000 indebtedness and cipally owned by G.J. Kazma, president, release of all claims, plus half of station's and Cablenet Ltd., Downview, Ont. -based for NAB boards resale value above $500,000. Previous MSO with systems also in Chicago area terms of sale between same two principals- serving 50,000 subscribers. It is headed by Radio candidates expected to for between $600,000 and $700,000 (price W.B. Manolson, president. Kazma also have especially tough race due to incorrectly reported in "Changing Hands," owns four Texas systems. Buyer is principal- redistricting plan Elections to the National Association of Broadcasters radio and television boards could have some surprising results this year due to a number of reportedly close contests brewing between incumbents and their op- ponents. (Members cast their votes next month; winners are announced in March.) On the television side, 12 candidates (five are incumbents) are vying for the six at -large seats open on the board. "What makes the TV board elections tight," says one observer, "is the fact that five incumbents are running for six seats along with seven other qualified candidates." Incumbents include: Bill Bengtson, MAKE ANY KOAM -Tv Pittsburg, Kan.; James Dowdle, Tribune Broadcasting, Chicago; William , Faber, Media General, Tampa, Fla.; Craw- PROGRAMMING DECISIONS ford Rice, Gaylord Broadcasting, Dallas, and TV board vice chairman, William Turn- YOU SEE er, KCAU -TV Sioux City, Iowa. Other con- UNTIL tenders are: former NAB TV board chairman Mark Smith, Landmark Communications, Las Vegas; Westinghouse's Wallace Dunlap; Evans Nord, ILO -Tv Sioux Falls, S.D.; James Smith, KRON -TV San Francisco; Greg- ' ory Stone, wSOC -Tv Charlotte, N.C.; Cyril WHAT'S HOT, Vetter, wRBT-TV Baton Rouge, and Walter Windsor, wFry Tv Orlando, Fla. The competition for the 11 spots open on the radio board may be even tougher. While NAB's television directors are chosen at WHAT'S NOT: large, the radio board is divided into districts. Last year, NAB initiated a new redistricting plan and phased out its at -large seats. Consequently, one board member noted, FIRST RUN FOR FALL ' "some of us of are forced to run in new districts." In district 18 (southern Texas), Dick Op-

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If1TER(lATIOf1AL TAPETRO(IICS CORPORATIOfI 2425 South Main Street / P.O. Box 241 / Bloomington, Illinois 61701 Call Toll -Free: 800-447-0414 From Alaska, Hawaii and Illinois Call Collect 309/828 -1381 The National Association of Broadcasters and are concerned about getting on as has 25 committees charged with examining many national sales lists as they can," he a plethora of regulatory, legislative and in- said. dustry-related issues. In this series, BROAD - Hollands also said stations find their per- CASTING is examining each committee, fo- sonnel being wooed away by the larger -mar- cusing on its chairmen, members and goals. ket stations. "We've got to find ways to attract and keep good personnel." Managing a HUNDRED -PLUS MARKETS TELEVISION COMMITTEE news organization is another topic likely to Television operators in smaller markets crop up among small -market TV broadcast- think of themselves as the bedrock of the ers. "There's not always a lot of news in those industry, but those in bigger markets may not markets," Hollands said. "In order to stay on see things that way. Hence the National As- top it is essential to keep in touch with our sociation of Broadcasters' somewhat mis- members," Bengtson said. The committee leadingly named 100 -plus markets televi- found it needed a forum to explore small - sion committee. The committee, comprising market problems and decided that regional TVoperators from markets below those of the workshops were one approach. The commit- top 100 in population rank, is there to see tee sponsored its first workshop last Novem- that their interests aren't subordinated to ber in Atlanta. Another is scheduled for those of bigger markets. March 19 in Denver. The committee is chaired by NAB TV Other committee members in addition to board member, Bill Bengtson, vice president Bengtson Bengtson include: Margo Cobb, wLBz -Tv and general manager, KOAM -TV Pittsburg, Bangor, Me.; William Duhamel, KOTA -TV Rapid Kan. television. City, S.D.; Thomas Draper, waOC -Tv Salisbury, Our number -one priority is to preserve the Smaller stations have difficulty competing Md.; Rush Evans, KCOY-TV Santa Maria, Calif.; cable must -carry rule," Bengtson said. with some of the larger-market stations car- John Larkin, KTvz(rv) Bend, Ore.; Jess Moo- There are other pressing issues, says Dick ried on local cable channels. "They are al- ney, wroc -TV Savannah, Ga., and Robert Hollands, NAB's senior vice president for ways looking at ways to attract advertisers Ward, WTOK -TV Meridian, Miss. penheimer, KIXL(AM)- KHFI -FM Austin, Tex., the nominating election, which included Stephens, KDEN(AM) Denver, is seeking re- who is making a bid for re- election, is being seven other candidates, Davis failed to win election against Ray Lockhart, KOGA-AM -FM challenged by a former radio director, Dick enough votes to keep Fox out of the final. Ogallala, Neb. Lee Shoblom, KFwJ(AM)- Osburn, KYKS(FM) Lufkin, Tex. Incumbent Paul Olson, KLEM(AM)- KBBC(FM) Lake Havasu City, Ariz., an in- In the 24th district (southern California, KZZL(FM) LeMars, Iowa, who represents dis- cumbent from the 22d district (Arizona, Ne- Hawaii, Guam, American Samoan Islands), trict 14 (Iowa and western Wisconsin), is vada, New Mexico), is running against Bill a tight race has developed between incum- being challenged by Wayne Phillips, Smith, KOOL -AM -FM Phoenix. bent Willie Davis, KACE(FM) Los Angeles, WJJK(AM) -WBIZ(FM) Eau Claire, Wis. In dis- Other radio board candidates: district 4 and Robert Fox, KVEN(AM) Ventura, Calif. In trict 16 (Colorado and Nebraska), Douglas (Delaware, District of Columbia, Maryland, Virginia)-Sally Hawkins, WILM(AM) Wil- mington, Del.; J. William Poole, WETS -AM- FM Fredericksburg, Md.; district 6 (North and South Carolina) -Terry W. Freitag, WHNC(AM) Henderson, N.C.; William L. McElveen, WNOK-AM -FM Columbia, S.C.; William Rollins, WEGO(AM) -WPEG(FM) Con- cord, N.C.; district 8 (Louisiana and Missis- sippi)-Howard Cole, WHOC(AM) Philadel- phia, Miss; Ray Saadi, KHOM(AM) Houma, La.; district 12 (Missouri and Kansas) - John David, KFSB(AM) -KDBQ(FM) Joplin, Mo.; Robert Templeton, KAYS(AM) Hays, Kan.; district 20 (Montana, Idaho, Wyo- DON'T MAKE ANY ming) -Roy Mapel, KIXL(AM) Gillette, Wyo.; Raymond McLean, KZLS(FM) Billings Mont. PROGRAMMING DECISIONS The current list of candidates was narrowed by an early run -off election process. SEE At one time, there were 40 candidates com- UNTIL YOU peting for the TV seats and up to nine nomi- nees for each radio seat. The results produced one surprising upset when radio board member Gary Stevens of Doubleday Broadcasting, a leading contend- er for district 2 (New York and New Jersey), WHAT'S was edged out by Walter Maxwell, HQL. WGHQ(AM) Kingston, N.Y. Maxwell is treasurer of the New York State Broadcasters Association and is now facing a stiff challenge from former radio board member Wil- NOT! liam F. O'Shaughnessy, WVOX(AM) New Ro- IWHATS chelle, N.Y. Also during the run-off election, incumbent John Dille III from district 10 (Indiana), IRST RUN FALL '84 FROM WTRC(AM)-WYEZ(FM) Elkhart, Ind., became an automatic winner when he received more than 50% of the vote.

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C©LL©©IFIc/ /JI1©IQ II©O A Dyna ech Broadcast Group Company 5725 Tokay Blvd.. Madison, WI 53719 608 -274 -5786 `Star Wars,' `Rock Superstars' Viewing records. Daily household television viewing surpassed the seven -hour among sweeps ammunition mark for the first time in 1983, according to the Television Bureau of Advertising. Networks ready for February 6, at 8 -10 p.m. The mini -series, Lace, about Using A.C. Nielsen data, NB said the measurements with movies, an international screen star determined to yearly average of TV home viewing specials as well as Olympics discover the identity of her mother, will air reached seven hours and two minutes, Sunday and Monday, Feb. 26-27, at 9 -11 up 14 minutes from the six hours and 48 Supernights of Rock 'n' Roll, a two -and -a- both nights. minutes registered in 1982. half -hour special about musical hit- makers My Mother's Secret Life, a made - for-TV NB noted that 1983 posted another of the 1950's, 60's and 70's; the network movie starring Loni Anderson in the role of a record high: a December household premiere of "Star Wars," and a four-hour high -priced call girl whose unexpected reviewing level of seven hours and 37 min- mini -series based on the novel, "Lace," by union with her 16- year-old daughter forces utes. Harvey Spiegel, NB senior vice Shirley Conran, are among the special pro - her to make a decision about her future, will president/research, pointed out that grams-in addition to ABC -TV's broadcast air Sunday, Feb. 5, at 9 -11, and a rerun of over-the -air television viewing accounted of the winter Olympics- scheduled by the "Grease" will air Thursday, Feb. 2, at 8 -10 for about 90% of all household usage, three major networks during the February p.m. and in all but one month during 1983 local ratings sweeps. Set to run Feb. 1 -28 for Against My Mother's Secret Life, CBS - (January), the hours of over -the -air view- A.C. Nielsen and Feb. 2 -29 for Arbitron, the TV has scheduled the network premiere of ing were record highs for the month. sweeps are expected to yield a close race "Chariots of Fire" (8:30 -11). It will open the The annual average of daily television between CBS -TV, which has won 13 out of sweeps with another network premiere, "Fi- usage has climbed from five hours per 17 weeks, and ABC -TV, which will receive nal Conflict," on Wednesday, Feb. 1, at 9 -11 day in 1956 to six hours in 1971 and to a strong boost from the Olympics. and close with "Star Wars" on Sunday, Feb. seven hours in 1983. The figures include In addition to the Olympics, which will 26, at 8 -11, and with the three -hour 26th over-the -air and cable usage and VCR dominate ABC's prime time schedule for annual Grammy Awards special on Thesday, recordings, but not VCR playbacks or two weeks (Feb. 7 -19), that network will air Feb. 28, from 8 -11. video games. the network premieres of two major feature Master of the Game, a six -hour mini -series films, "Superman II," on Monday, Feb. 20, based on the best -selling novel of the same at 8 -11 p.m. and "Arthur," on Monday, Feb. name, will run Monday and Tùesday, Feb. 20 -21, at 8 -11 both nights, and the network premiere of the film, "Taps," will air Wednesday, Feb. 22. Finally, CBS will air a two-part rerun of "Gone With the Wind" on Thesday, Feb. 14, at 9 -11, and the next night from 8 -11. NBC -TV's Supernights of Rock 'n' Roll will air Monday, Feb. 20, with the tentative time slot of 9- 11:30. Hosted by Howard Hesseman, who starred in WKRP in Cincin- nati and now stars in CBS -TV's One Day At A Time, the special will include new performances by such stars as Chuck Berry, James Brown, Jefferson Starship (with lead singer, Grace Slick) and The Temptations. DON'T MAKE ANY On Sunday, Feb. 5, NBC will air the network premiere of "On Golden Pond," at 9- PROGRAMMING DECISIONS 11, and on Monday, Feb. 6, it will air a made - for -TV movie, Little House: the Last Farewell, at 9 -11 p.m. The following week, SEE on Sunday, Monday and Thesday, Feb, 12- UNTIL YOU 14, it will air a new six -and -a- half -hour mini- series, Celebrity. Hollywood's Most Sensational Mysteries, a two-hour special about some true and in some cases unsolved crimes in Hollywood, will be hosted by Ben Gazzara and is set to WHATS HOT air on NBC -TV on Saturday, Feb. 4. Tivo other specials, the fifth TV's Greatest Com- mercials, and the seventh TV's Censored Bloopers, are set to air Sunday, Feb. 19, and Friday, Feb. 24, both at 10 -11. "Urban Cowboy" will air Sunday, Feb. WHAT'S NOV 26, at 8 -11 on NBC. Tivo special episodes of regular series -a one -hour Diffrent Strokes, at 8 -9 p.m. on Saturday, Feb. 25, and a two - FIRST RUN FOR FALL '84 FROM LORI part Gimme A Break on Thursday, Feb. 16, and the following Thursday, will also air on NBC. O

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It's true! Plasticman has been known to stretch the ratings! "The Plastic - Heathcliff & Rickety Rocket man Comedy Adventure Show" is an The year is 2979. Four wiley teenage Arlington Television Sales' Marmaduke detectives and a rickety old rocket syndication of the finest work Heathcliff is a scruffy tomcat al- ship operate "The Far Out Detec- by America's hot- most anyone could love. Mar - tive Agency." They're the zaniest test animators maduke is the biggest dog on sleuths in space, flying the wildest, - Ruby -Spears television. These two team most tattered Enterprises. up for bout after hilarious old rocket ever to bout - and they always come out of a It's packed come back for more! space scrap with comedy! yard. It's packed with adven- ldie Gold t u re! And now, ,,tier 3 years Action Jack Goldie Gold is a flashy, female James of pulling 25 -35 percent market shares Bond. As the wealthy publisher of a on network stations across the nation, leading metropolitan newspaper, the Plasticman and the Ruby-Spears "Gold Street Journal," Goldie uses gang are available for all stations. her publishing empire as a base to "The Plasticman Comedy Adven- embark on exciting adventures with ture Show" is 130 separate programs! her reporter and bodyguard, It's more than 240 episodes! It's all Jack Travis; her editor, the it action and fun kids want! And Sam Gritt; and her Mighty Man and Yukk is an adven- has already been sold to the Metro brave dog, Nugget. ture-comedy series starring the Media Stations in New York and Los world's smallest superhero and the Angeles as well as to Gaylords out- world's ugliest dog! In fact, Yukk's lets in and Dallas! Fangface Houston Fangface isn't your frighteningly ugly face is Mighty average teenager... Man's main weapon for unless you call a kid defeating villains Plasticman who turns into a and putting the Yes, Plasticman is Amer- wacky werewolf world to rest. ica's favorite elongated average! It's a hero. He's the dynamo howling, rollick- of distortion. To- ing adventure gether with when Penny Plas Fangface and his friends hop and Baby into the Wolfcar and ride off to Get with "The Plas, Plastic- strange and exotic encounters. Plasticman Comedy Adventure man stretches him- Show" today - and watch your rat- self beyond hu- ings stretch! Don't miss out. Call Jeff man bounds to Simmons at (301) 849 -2300, or Bob bring the Oppenheim at (213)450 -6600. forces of evil to heel "The Plasticman Comedy Adven- again ture Show" is available on a cash - and only basis. again. ARLINGTON Arlington Television Sales, Inc., P.O. Box 491, Annapolis, MD 21401, TELEVISION (301) 849 -2300 or 3350 Ocean Park Boulevard, Suite 106, Santa Monica, SALES,INC. CA 90405, (213) 450 -6600. Broadcasters worry about proposed flight restrictions during Olympics

FAA -imposed limitations to guard against terrorist activity could hinder coverage of games, other news

Concerned that terrorists may make airborne assaults at the Olympic games in Los Ange- les next summer, the Federal Aviation Ad- ministration has proposed strict limits on air traffic in the Los Angeles area during the games. Proposed FAA flight restrictions could ground-or at least inconvenience -area broadcasters who depend upon planes and helicopters to cover the huge metropolitan area. The FAA rulemaking, which is expected to be adopted by March, proposes, among other things, to prohibit unscheduled flights to and from some area airports. It also pro- Museum pieces. The Golden Age of Television videocassette series was presented to the poses to ban air traffic within two miles, and Museum of Broadcasting, New York, by its producer, Sonny Fox (r) and William Gallagher (I), 2,500 feet altitude, of Olympic event sites. vice president of world wide marketing, MGM /UA Home Video. Accepting for the museum Broadcasters are arguing that the former was its president, Robert Batscha (c). Three Rod Serling dramas were included in the proposal could make it impossible for them donation -Patterns, Requiem for a Heavyweight and The Comedian. They will be a part of to get their aircraft in and out of area airports the museum's February exhibit: "Rod Serling: Dimensions of Imagination." when reacting to breaking news. The latter proposal, they note, will severely limit their ability to cover, from the air, stories around the events. That same proposal apparently would limit ABC's ability to cover the events themselves. (FAA officials have told broadcasters that whatever restrictions are adopted would apply to all newsgathering operations, including ABC's. ABC officials declined comment. ) Donald Zachary, NBC vice president, law, West Coast, said the proposal would even limit broadcasters' ability to cover stories that have nothing to do with the Olympics - for example, traffic watches or area fires - DON'T MAKE ANY since the two -mile radius of protection proposed for Olympic sites would blanket much of downtown Los Angeles. PROGRAMMING DECISIONS Of course, the latter restriction also could limit a broadcaster's ability to cover terrorist activity-or any catastrophic event -at the UNTIL YOU SEE summer games. "What happens if you have another Munich? We certainly would want to cover that," Zachary said. One solution, according to Dennis Sulli- van, CBS broadcast counsel, would be to exempt media aircraft from the flight restrictions. However, it's not clear that proposal WHAT'S HOT, will wash. NBC and CBS representatives met with FAA officials in Washington on Jan. 18 to discuss the proposed rules. At the meeting, FAA officials assured the broadcasters that WHAT'S NOT: the flight restrictions weren't intended to im- pede newsgathering efforts. They also told the broadcasters that their concerns would be kept in mind when the final rules are written. FIRST RUN FOR FALL '84 FROM LOJtIM \R They added, however, that they did have to keep security matters in mind as well.

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Soon you'll get a good look At INN, at our new look. And our more relaxed We know who's independent... format. We'll have an all -new set with a you are! unique contemporary design. Groundbreaking graphics. I hereby declare my Independents! Marvelous new music. And a powerful new advertising and Signed promotional campaign designed to get Please send me more information about INN, The Independent News. the word out Including TV, fast, Name radio, print, and other support Title Company materials to help you Street City State Zip create a campaign in your own market. Mail to: Nicki Goldstein WPIX Plaza 220 E. 42nd St. New York New York 10017 Books For CBS wins big with Super Bowl

Broadcasters Led by the Los Angeles Raiders and the Washington Redskins match -up in Super Bowl XVIII and the Super Bowl post -game show CBS trounced the other two networks by a two- rating- T5213 HANDBOOK OF RADIO PUSLI- point lead in prime time ratings for the week ended Jan. 22. Capturing the top spot for the A CITY a PROMOTION, by Jack 13th time in the 17- week -old season, CBS averaged a prime MacDonald This Handbook s a vir- time rating of 19.3 and a share of tual promotion encyclopedia-In- 30, white ABC clocked a 17.5/27 and NBC placed third with 15/23, according to Nielsen. dudes over 250.000 words. o The Super Bowl was the top- ranked program of the week with a 46/67 for its prime time 1,500 on -air promo themes adapt overrun (7 -8:20) and the post -game show ranked second with a ble to any format. and over 350 con- 33.3/48. tests, stunts, station and personality Nonetheless, the Sunday ratings were still impressive enough to boost CBS's season-to- promos' One Idea alone of the date average to 18.2/29. compared to ABC's 17.1/27 and NBC's 15.1/24. CBS has six of the hundreds can be worth many offered top 10 shows for the week, while ABC had three and NBC one. ABC won Monday, Wednesday times the small cost of this indispen- sable sourcebook 372 pages. 8 v: x and Saturday nights; Sunday, Thursday and Friday went to CBS, and Tuesday, fueled by A 11" bound In long -life 3 -ring binder Team, went to NBC. $34.95 NBC premiere shows performed disappointingly. Master, which premiered on Friday (Jan. 20) at 8 -9 p.m., tied for 50th place with a 13.2/20, while the debut of Legman in the preceding hour fared worse with a 10.5/16, ranking 63d. And the second outing for NBC's T5541 VIDEO TAPE PRODUCTION AND COMMUNICATION TECH- The New Show, sank to 8/14 from its premiere 8.9/15 the week before. The second week of NIQUES, by J.L. Efrein. A corn - NBC's TV Bloopers & Practical Jokes and ABC's similarly structured program, Foulups, plate text on the production of Bleeps and Blunders, slipped from their top -15 debut slots but remained in the top 20. Both video recording for effective corn - shows, however, performed significantly better than the ones they replaced -The Roasters munications. Tells how to put pro- on NBC and Luck on ABC. fessional techniques to work in Just Our commercial, industrial, and school ABC's Monday night win was helped measurably by the American Music Awards special, applications. 256 pps.. 100 illus. which ABC said, at 27.4/41, was the highest average for any music awards broadcast in the $12.95 past 10 years. Although NBC's seventh- ranked A Team (24.7/35) gave it Tuesday night with an average 19.7/29.2, it lost the 9 -11 p.m. block to CBS's Tuesday Night Movie: The Seduction of Gina (18.8/29). CBS came in second for the evening with an average 16.9/25 and ABC placed T51 1 61 TELEVISION PRODUCTION HANDBOOK, by Doug Wardwell, third with an average 15.3/23. PhD. A complete guide to plan- ABC took its customary first -place Wednesday- evening position with Dynasty and Hotel, ning, staging and directing a TV and along with its 11th-ranked Fall Guy, delivered an average 22.9/34.6. CBS, pulled down production. For those involved in by a lineup of programs that never achieved above an average 20 share each, came in third any phase of TV production, or who want to learn how the system at 12.4/18.6. NBC, with its regular lineup of Real People, Facts of Life, Night Court and St. works, this is a working guide Elsewhere, managed to deliver an average 14.8/22.3 to place second for the evening. dealing with every aspect of this CBS roared back to life Thursday night with its regular lineup of Magnum P.!., Simon & art. It offers an easy -to -grasp ex- Simon and Knot's Landing to rack up an average 22.7/34. planation of the workings of television program production and CBS, lifted by fifth -placed Dallas (26.2/40) and 13th -placed Falcon Crest (21.5/37), came transmission and the vital func- in first on Friday with an average 21.8/35. tions the management /production ABC captured Saturday night with an average 18.2/30.3, helped by a healthy 19.9/32 for 'fulfill. Then, the team must author Love Boat and 17.6/31 for Fantasy Island. tells how to use cameras and related equipment, lighting, make- Rank o Show Network Rating/Share Rank o Show o Network Rating/Share up, sound\ visuals, graphics set- tings and props to achieve the 1. Super Bowl CBS 46.0/87 Rots of Life NBC 16.1/23 desired effect and result. He also a Super Bowl post-game CBS 33.3/48 Family Ties NBC 16.0/23 offers sound advice on direction. 3. 60 Minutes CBS 32.7/46 Gimme A Break NBC 15.8/23 on- camera appearance and per- 4. American Music Awards ABC 27.4/41 Remington Steele NBC 15.3/25 formance. and electronic editing of 6. Dallas CBS 262/40 A Matter of Sex NBC 15.0/22 the tape recording for final refine- 6. Dynasty ABC 24.836 Oh Madeline ABC 14.8/22 ment. It's a book designed not only 7. ATeam NBC 24.7/35 That's Incredible ABC 14.6/21 to teach, but to use as a day-to -day 8. Simon & Simon CBS 24.1/35 20/20 ABC 14.3/23 guide. too' 304 ppS.. 406 illus. 9. Magnum, P.I. CBS 232/34 Buffalo Bill NBC 14.3/21 S15.95 10. Hotel ABC 22.0/36 Knight Rider NBC 14.2/22 11. Fall Guy ABC 21.832 Happy Days ABC 13.9/19 12. Airwolf CBS 21.6/36 Hart to Hart ABC 13.823 BROADCASTING 13. Falcon Crest CBS 21.5/37 Hardcastle O McCormick ABC 13.5/19 14. Knots Landing CBS 20.9/33 Night Court NBC 13.4/20 BOOK DIVISION 15. Webster ABC 20.2/31 Master' NBC 132/20 N.W. 16. Love Boat ABC 19.9/32 Blue Thunder ABC 13.2/20 1735 DeSales St., 17. TV Bloopers NBC 19.3/27 Carbon Copy CBS 13.1/20 Washington, D.C. 18. Riptide NBC 19.0/27 Mississippi CBS 13.1/18 20036 19. Seduction of Gina CBS 18.8/29 The Kid With the 200 I.Q. NBC 12.7/18 20. Fbulups, Bleeps, Blunders ABC 18.7/27 Mama's Family NBC 12.6/20 Please send me book(s) num 21. Cheers NBC 18.5/27 St. Elsewhere NBC 12.4/20 ber(s) My payment is 22. Benson ABC 18.4/29 We Got It Made NBC 12.3/20 enclosed 23. Silver Spoons NBC 18.3/30 Domestic Life CBS 122/18 24. Matt Houston ABC 18.0/31 Automan ABC 12.0/18 25. Scarecrow & Mrs. ling CBS 18.0/26 Yellow Rose NBC 11.821 Name 26. Hill Street Blues NBC 17.8/28 Making Love CBS 11.8/20 Firm or call letters 27. Dukes of Hazzard CBS 17.7/28 Emerald Point, NAS. CBS 11.5/18 28. AfterMASH CBS 17.7/25 Masquerade ABC 11.5/17 29. Fantasy Island ABC 17.631 Legmen' NBC 10.5/16 30. Diamonds Are Ibrever ABC 17.4/27 Empire CBS 10.0/14 Address 31. Newham CBS 17.3/25 Poor Richard CBS 9.2/15 31. Real People NBC 17.3/25 Ripley's Believe It Or Not ABC 8.5/12 City 33. T.J. Hooker ABC 17.1/28 New Show NBC 8.0/14 34. Difrrent Strokes NBC 16.7/28 State Zip 35. Three's Company ABC 18.7/24 'Premiere episode.

Broadcasting Jan 30 1984 98 Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE ration Wed Wed Net Percent PIE ration Jan 25 Jan 18 Change Change Ratio (000,000) Jan 25 Jan 18 Change Change Ratio (000,000) BROADCASTING PROGRAMING

N ABC 57 7/8 60 3/4 - 2 7/8 - 4.73 11 1,698 O Barris Indus 5 1/8 5 1/4 - 1/8 - 2.38 27 29 N Capital Cities 136 143 5/8 - 7 5/8 - 5.30 16 1,823 N Coca -Cola 51 1/8 51 7/8 - 3/4 - 1.44 12 6,960 N 1/4 CBS 66 69 1/4 - 3 - 4.33 10 1,966 N Disney 52 5/8 54 3/8 - 1 3/4 - 3.21 19 1,820 N Cox 44 /34 46 - 1 1/4- 2.71 17 1,267 N Dow Jones & Co. . 43 47 1/2 - 4 1/2 - 9.47 24 2,755 A Gross Telecast 62 61 1/4 + 3/4 + 1.22 14 49 O Four Star 7 1/4 7 + 1/4 + 3.57 8 6 O LIN 22 1/2 22 1/4 + 1/4 + 1.12 23 471 N Getty Oil Corp 119 7/8 117 7/8 + 2 + 1.69 22 9,486 N Metromedia 34 5/8 1/8 34 3/4 - - .35 29 968 N Gulf + Western 31 1/2 33 - 1 1/2 - 4.54 9 2,436 N Outlet Co. 45 45 37 185 O Robert Halml 1 3/8 1 7/16 - 1/16 - 4.35 46 23 O 6 Price Commun 5/8 7 1/4 - 5/8 - 8.62 5 74 O Lorimar 23 21 1/4 + 1 3/4+ 8.23 13 117 O Scripps- Howard . " . 27 28 1/2 - 1 1/2- 5.26 15 279 N MCA 39 3/8 40 - 5/8 - 1.56 13 1,898 N Storer 36 5/8 37 - 3/8 - 1.01 21 600 N MGM UA Ent. 12 7/8 13 5/8 - 3/4 - 5.50 9 380 O Sungroup Inc. 6 1/4 6 1/4 3 4 N Orion 15 3/4 14 7/8 + 7/8 + 5.88 17 146

N 1/8 1 Taft 56 57 1/2 - 3/8- 2.39 14 511 O Reeves Commun. . 10 1/2 11 3/8 - 7/8 - 7.69 17 130 0 United Television. . . 14 3/8 13 19 7/8 + 1/2+ 3.60 168 O Telepictures 14 3/4 15 7/8 - 1 1/8- 7.08 24 96 O Video Corp. 12 1/2 12 7/8 - 3/8 - 2.91 22 21 BROADCASTING WITH OTHER MAJOR INTERESTS N Warner 28 29 1/2 - 1 1/2- 5.08 4 1,831 A Adams Russell 21 1/4 23 5/8 - 2 3/8 - 10.05 19 128 A Wrather 39 1/2 38 3/4 + 3/4+ 1.93 43 88 A Affiliated Pubs.. . . . 44 42 3/8 + 1 5/8 + 3.83 17 357 CABLE N American Family 18 5/8 18 3/4 - 1/8- .66 10 305 O Assoc. Commun... . 14 1/2 14 3/4 - 1/4 - 1.69 0 69 A Acton Corp. 7 3/4 8 1/4 - 1/2 - 6.06 27 43 N A.H. Belo 38 1/4 38 1/2 - 1/4 - .64 12 436 O AEL 29 1/2 30 - 1/2 - 1.66 22 60 N John Blair 32 33 1/2 - 1 1/2 - 4.47 14 253 O AM Cable TV 4 7/8 5 1/4 - 3/8 - 7.14 24 18 N Chris -Craft 31 3/8 32 3/4 - 1 3/8 - 4.19 37 198 N American Express 30 1/8 32 5/8 - 2 1/2 - 7.66 6 6,066 N Cowles 26 1/2 27 1/4 - 3/4 - 2.75 25 105 N Anixter Brothers 22 5/8 24 5/8 - 2 - 8.12 31 411 N Gannett Co. 39 3/4 40 7/8 - 1 1/8- 2.75 11 31,801 O Burnup & Sims 5 7/8 6 5/8 - 3/4 - 11.32 6 52 N General Tire 36 3/8 38 - 1 5/8 - 4.27 13 766 O Comcast 20 1/2 22 1/4 - 1 3/4 - 7.86 19 168 O Gray Commun.. . 60 1/2 60 1/2 13 30 N Gen. Instrument 32 3/8 32 3/4 - 3/8- 1.14 24 1,020 N Gulf United 30 3/4 31 - 1/4 - .80 13 919 N Heritage Commun.. . 17 16 7/8 + 1/8 + .74 35 126 N Harte -Hanks 21 3/4 22 1/2 - 3/4 - 3.33 13 477 T Maclean Hunter X . . 18 3/8 18 1/8 + 1/4 + 1.37 26 677 N Insilco Corp 19 5/8 19 3/4 - 1/8 - .63 11 333 A Pico Products . . . 10 3/4 10 3/4 35 30 N Jefferson -Pilot . . 37 1/2 38 1/2 - 1 - 2.59 8 797 O Rogers 10 1/8 10 3/4 - 5/8 - 5.81 9 223 O Josephson Intl.. . 16 3/4 16 1/8 + 5/8 + 3.87 12 82 0 TCA Cable TV . . . . 13 1/2 14 1/4 - 3/4 - 5.26 25 90 N Knight -Ridder 24 1/2 1/2 7.54 14 0 Tele -Commun 21 1/8 21 5/8 - 1/2 - 2.31 21 909 N Lee Enterprises . 25 3/8 25 1/4 + 1/8+ .49 15 341 N Time Inc 58 59 1/4 - 1 1/4- 2.10 23 3,406 N Liberty 22 7/8 23 1/4 - 3/8 - 1.61 13 229 O Tocom 2 7/8 2 3/4 + 1/8+ 4.54 2 22 N McGraw -Hill 39 7/8 43 - 3 1/8 - 7.26 16 1,998 N United Cable TV 27 3/4 27 3/4 18 306 A Media General .. 55 3/4 56 3/8 - 5/8 - 1.10 11 388 N Viacom 31 31 3/4 - 3/4 - 2.36 19 397 N Meredith 43 1/8 45 - 1 7/8 - 4.16 12 406 O Multimedia 37 1/4 38 1/8 - 7/8 - 2.29 17 620 ELECTRONICS/MANUFACTURING A New York Times .. 26 26 1/8 - 1/8 - .47 6 1,015 N Arvin Industries . . . 25 1/4 25 3/8 - 1/8 - .49 11 190 O Park Commun.. . 20 3/4 21 3/4 - 1 - 4.59 17 191 O C -Cor Electronics . . 12 11 1/2 + 1/2 + 4.34 11 42 A Post Corp . 60 60 3/4 - 3/4 - 1.23 22 109 O Cable TV Indus. . . . 4 1/8 4 1/4 - 1/8 - 2.94 21 12 N Rollins 19 7/8 20 1/4 - 3/8 - 1.85 24 515 A Cetec 10 3/8 10 7/8 - 1/2 - 4.59 20 23 N Schering- Plough . 36 1/4 38 1/8 - 1 7/8 - 4.91 10 1,831 O Chyron 16 16 3/4 - 3/4 - 4.47 23 98 T Selkirk 13 3/4 13 3/4 30 112 A Cohu 9 8 7/8 + 1/8+ 1.40 20 16 O Stauffer Commun. 50 50 13 50 N Conrac 16 17 - 1 - 5.88 13 98

A Tech 41 . Operations 5/8 41 7/8 - 1/4 - .59 18 38 N Eastman Kodak 72 7/8 74 1/2 -' 1 5/8 - 2.18 18 12,065 N Times Mirror 74 5/8 75 1/2 - 7/8 - 1.15 28 5,125 O Elec Mis & Comm 11 3/4 11 3/4 36 34 N Tribune 28 1/4 30 3/4 - 2 1/2- 8.13 13 1,157 N General Electric 54 56 3/4 - 2 3/4 - 4.84 12 24,527 0 Turner Bcstg. 26 26 3/4 - 3/4 - 2.80 74 530 O Geotel -Telemet 1 7/8 2 - 1/8 - 6.25 27 6 A Washington Post. . 74 74 1/2 - 1/2 - .67 17 1,049 N Harris Corp. 41 1/4 41 7/8 - 5/8 - 1.49 23 1,628 N Wometco 42 3/4 42 5/8 + 1/8+ .29 26 606 N MIA Com. Inc. 19 3/4 20 7/8 - 1 1/8- 5.38 27 850 O Microdyne 10 5/8 9 1/2 + 1 1 /8+ 11.84 34 49 SERVICE N 3M 77 5/8 80 1/4 - 2 5/8- 3.27 14 9,111 N Motorola 126 1/4 133 1/4 7 BBDO Inc. 40 38 1/2 + 1 1/2 + 3.89 14 257 - - 5.25 22 4,957 N N.A. 73 78 1/2 Compact Video. . 5 3/8 5 1/2 - 1/8- 2.27 13 21 Phillips 5/8 - 4 7/8 - 6.21 12 1,056 N Oak Industries . 6 6 1/8 1/8 2.04 2 98 Comsat 32 1/4 33 7/8 - 1 5/8 - 4.79 11 581 - - A Orrox Corp. 4 3/4 5 1/4 5.00 5 11 Doyle Dane B 18 1/4 19 3/4 - 1 1/2- 7.59 15 111 - - N 35 1/8 38 Foote Cone & B . . . 45 3/4 42 1/2 + 1/4 + .54 12 133 RCA - 2 7/8 - 7.56 17 2,869

. . N Intl. 29 3/4 33 3/8 10.86 12 Grey Advertising . 117 116 + 1 + .86 9 69 Rockwell - 3 5/8 - 4,596 Interpublic Group 53 53 5/8 - 5/8 - 1.16 12 283 A RSC Industries 6 5 7/8 + 1/8+ 2.12 75 20 JWT Group 38 38 3/4 - 3/4 - 1.93 14 225 N Sci- Atlanta 14 1/2 15 - 1/2 - 3.33 725 346 N Movielab B 8 8 13 Signal Cos. 30 1/4 31 - 3/4 - 2.41 30 265 N Sony Corp. 15 3/8 15 3/8 A.C. Nielsen 34 35 1/4 - 1 1/4 - 3.54 15 763 28 3,546 N 73 74 1 1.84 . Tektronix 3/8 28 Ogilvy & Mather . . 46 49 1/2 - 3 1/2 - 7.07 14 206 - 3/8 - 1,398 Sat. Syn Syst 9 1/2 10 - 1/2 - 5.00 20 54 A Texscan 15 1/2 19 1/8 - 3 5/8- 18.95 17 97 Telemation 6 3/4 6 3/4 7 8 N Varian Assoc. 52 56 1/8 - 4 1/8 - 7,34 26 1,113

N Westinghouse . . 53 2 TPC Commun . 1 1/8 1 + 1/8 + 12.50 1 2 55 - - 3.63 10 4,640 Unite) Video 10 3/8 10 1/2 - 1/8 - 1.19 14 21 N Zenith 35 3/4 37 3/4 - 2 - 5.29 15 782 Western Union 36 1/4 37 1/4 - 1 - 2.68 16 872 Standard & Poor's 400 185.88 188.00 - 2.12 - 1.13

Notes: T- Toronto (Canadian dollars), A- American, N -New York and 0 -Over The dard & Poor's estimated earnings. If no estimate is available, earnings figures for last Counter. Some bid prices supplied by Shearson /American Express, Washington. 12 months are used "0" in P/E ratio is for deficit. Footnoted: Double asterix in last Prices are for Common A stock unless otherwise noted. P/E ratios based on Stan- week's issue should have footnoted Video Corp., not Robert Halmi.

Broadcasting Jan 30 1984 99 ßór t Record

As compiled by BROADCASTING, Jan. 16 headed by trustees, including Chris Carpenter, supervisor, ing Foundation seeks 91.7 mhz, 600 w, HAAT: 286 ft. Ad- Seaboard R.R. Filed Jan. 10. dress: 617 Manvel, Chandler, Okla. 74384. Counsel: Put - through Jan. 20, and based on filings, au- brese & Hunsaker (Virginia). is Marco, Fla. -Marco Island Broadcasting Co. seeks Principal headed by thorizations and other FCC actions. Chandler trustees, including Schroeder, 92.7 mhz, 3 kw, HAAT: 266 ft. Address: P.O. Box 88864, Gary K. businessman. It also has app.'s for new noncommercial FM's Abbreviations: AL- Administrative Law Judge. alt. -al- Atlanta 30338. Principal is owned by Terri Susan Pollack at Miami, Muskogee and Shawnee, all temate. ann.- announced. ant.- antenna. app.- applica- (60 %) and her husband, Sanford Barry Cohen (40%). He is Oklahoma. Filed Jan. 17. tion. auc-aural. aux. -auxiliary. CH -critical hours. account executive at WXIA -TV Atlanta. Principals are also CP-construction permit. D -day. DA- directional anten- applicant for new FM's at Micanopy, Vero Beach, Sanibel *Baker, Ore. -Charity Educational Broadcasting Foun- na. Doc -Docket. ERP-effective radiated power. HAAT- and Panama City, all Florida, and Prescott Valley, Ariz. Filed dation seeks 91.3 mhz, 100 w, HAAT: 1,823 ft. Address: 928 height above average terrain. khz- kilohertz. kw-kilo- Jan. 12. Dome, St. Avenal, Calif. 93204. Counsel: Putbrese & Hun - watts. ni-meters. mhz- megahertz. MO&O- memoran- *Waycross. Ga.-Georgia Public Telecommunications saker (Virginia). Principal is headed by Chuck Donley, pastor. Filed Jan. 17. dum opinion & order. MEA -major environmental action. Commission seeks 91.6 mhz, 80 kw, HAAT: 919 ft. Address: modification permit. night. presunrise MP- of N- PSA- 1540 Stewart Ave. S.W., Atlanta 30310. Principal is agency 'Bend, Ore. -Joy Educational Broadcasting Founda- authority. RCL control location. service -remote SH- of state of Georgia. It is headed by board of trustees, Frank tion seeks 90 mhz, 100 kw, HAAT: 1,451 ft. Address: 1632 loca- specified hours. SL- studio location. TL-transmitter C. Jones, chairman. It also is licensee of nine Georgia TV's 98th Ave.. Oakland, Calif. 94603. Principal is headed by tion. transmitter. transmitter power output. trans.- TPO- and has CP for two FM's. Filed Jan. 16. Darrell D. Collard, salesman. It is also app. for new FM's at vis. watts. noncom- U- unlimited hours. visual. w- '- Klamath Falls and Medford, both Oregon, and Moses Wailuku, Hawaii -Hawaii Public Radio Inc. seeks Lake, mercial. Wash. Filed Jan. 17. 88.7 mhz, 1 kw, HAAT: 5,534 Ft. Address: 1335 Lower Campus Drive, Honolulu. Principal is nonprofit corporation Enterprise, Ore.-Tristan Communications Corp seeks chartered by state of Hawaii and headed by John Henry 92.1 mhz, 3 kw, HAM': minus 650 ft. Address: 107 S.W., New stations Felix, president. It also owns KHPR(FM) Honolulu. Filed First St., Enterprise, Ore. 97828. Principal is owned by Jan. 16. Thomas FErickson (51 %), and his wife, Monica E. (49 %). They also own co-located KW V R(AM). Filed Boise, Idaho -Idaho Educational Broadcasting Foun- Oct. 6. 1983. Applications dation seeks 89.3 mhz, 600 w, HAAT: 205 ft. Address: P.O. *Grants Pass, Ore. -Patricia Ann Silva Educational Box 384. Lewiston, Idaho 83501. Counsel: Putbrese & Hun - Broadcasting Foundation seeks 90.9 mhz, 100 w, HAAT: FM'S saker (Virginia). Principal is charitable trust headed by Rich- 2,135 ft. Address: 3732 Zion Place, Santa Maria, Calif. ard C. Moore, minister. It also has app.'s for new, noncom- 03455. Counsel: Putbrese & Hunsaker (Virginia).Principal is headed 'Dothan, Ala. -Troy State University seeks 88,7 mhz, mercial FM's at Payette, Pocatello and Sandpoint, all Idaho by James O. Holder, pastor. It also has app.'s for Falls, also 50 kw, HAAT. 469 ft. Address: University Ave., Troy State (see following app.'s) and for Lewiston and Thin new noncommercial FM's at Astoria, Coos Bay and new- University, Troy, Ala. 36082. Principal is state university Idaho. Filed Jan. 17. port, all Oregon. Filed Jan. 17. headed by trustees, including Governor George C. Wallace. 'Payette, Idaho -Idaho Educational Broadcasting Foun- *Warm Springs, Ore. -The Confederated Tribes of the It also is licensee of WTSU -FM Troy, Ala., and has *CP for dation seeks 91.5 mhz, 550 w, HAAT: 438 ft. It also has app. Warm Springs Reservation of Oregon seeks 91.9 mhz, 3 kw, FM at Columbus, Ga. /Phenix City, Ala. Filed Jan. 16. for Boise, Idaho (see preceding app.). Filed Jan. 17. HAAT: 1,032 ft. Address: 1990 S.W. Fifth Avenue, Port- Principal is Indian Tribe headed by Zane *Flagstaff, Ariz.- Arizona Media Educational Network 'Pocatello, Idaho -Idaho Educational Broadcasting land, Ore. 97201. Jackson, chairman. It has also owns KWSI(FM)[CPI. Filed seeks 91.1 mhz, 423 w, HAAT: 2,013 ft. Address: P.O. Box Foundation seeks 91.3 mhz, 100 w, HAAT: 831 ft. It also has Jan. 16. 522 -B, Ramona, Calif. 92065. Counsel: Putbrese & Hun - app. for Boise, Idaho (see above). Filed Jan. 17. saker (Virginia). Principal is charitable trust headed by trust- Lancaster, Pa. Greineder seeks 95.3 mhz, 10 kw, *Sandpoint, Idaho -Idaho Educational Broadcasting -Larry ees including Charolette B. Colwell, school teacher. It also is HAAT: 200 ft. Address: 245 Leaman Rd., Lancaster, Pa. Foundation seeks 90. I mhz, 100 w, HAAT: 2,748 ft. It also applicant for new noncommercial FM's at Mesa, Prescott 17603. Principal is owned by Larry Greineder and John has app. for Boise, Idaho (see above). Filed Jan. 17. and Yuma, all Arizona. Filed Jan. 17. Greineder (35 %), P. Gordon Bernhardt (20%) and others. It *Belleville, Fairview Heights Educational Broad- *Mesa, Ariz.- Arizona Media Educational Network Ill.- has no other broadcast interests. Filed Dec. 16, 1983. casting Foundation seeks 89.7 mhz, 200 w, HAAT: 120 ft. seeks 90.7 mhz, 600 w, HAAT: 418 ft. It also is applicant at *Arecibo, Arecibo Technological Address: P.O. Box 2010 Fairview Heights,111. 62205. Coun- P.R.- University Col- Flagstaff, Ariz. (see preceeding app.). Filed Jan. 17. lege seeks 91 7 mhz, 250 w, HAAT: 159 ft. Address: P.O. sel: Stuart B. Mitchell & Assoc. Principal is charitable trust Box 1806, Arecibo, P.R. 00613. Principal is *Prescott. Ariz.- Arizona Media Educational Network including Tom Bozeman, tool and die maker, Elite Tool Co. state owned, part of Regional Colleges system University Puerto seeks 90.7 mhz, 423 w, HAAT: 1,464 ft. It also is applicant Filed Jan. 10. of of Rico. It is at Flagstaff, Ariz. (see above). Filed Jan. 17. headed by Marcos A. Morell Esq., dean and *Brighton, Mich. -Brighton Educational Broadcasting director. It has no other broadcast interests. *Yuma, Ariz.- Arizona Media Educational Network Foundation seeks 89.7 niltz, 378 w, HAAT: 81 ft. Address: *Mitchell, S.D. Educational Broadcasting seeks 88.9 mhz, 100 w, HAAT: 1,235 ft. It also is applicant 12000 Larkins Brighton, Mich. 48116. Counsel: Stuart B. -Mitchell Foundation seeks 91 7 mhz, 383 w, HAAT: 124 ft. Address: at Flagstaff, Ariz., (see above). Filed Jan. 17. Mitchell & Assoc. Principal is charitable trust headed by 932 East Fourth St., Mitchell, S.D. 57301. Counsel: Stuart trustees including Larry Stockline, executive vice president, Brawley, Calif. -Brawley Educational Broadcasting B. Mitchell & Assoc. Principal is charitable trust, including Hertel Co. Filed Jan. 10. Foundation seeks 88.7 mhz, 383 w, HAAT: minus 105 ft. Charles Croyle, computer programer, Martin Association. Address: 430 North Second St., Brawley, Calif. Principal is 'Branson, Mo. -First Baptist Church seeks 88.1 mhz, Filed Jan. 10. charitable trust headed by trustees including John S. Wal- 1.52 kw, HAAT: 235 ft. Address: P.O. Box 1425 Branson, 'Sioux Falls, S.D. -Sioux Falls College seeks 90.9 drip. pastor. Counsel: Stuart B. Mitchell & Assoc. (Virgin- Mo. 65616. Principal is charitable trust headed by trustees mhz, 2.3586 kw, HAAT: 190 ft. Address: 1510 South Prairie ia). Filed Jan. 10. including, Foster Plummer, banker. Filed Jan. 16. Ave., Sioux Falls, S.D. 57105. Principal is college headed Freedom. Calif.- Virginia Jo McFadden seeks 95.9 *Camdenton, Mo. -Lake Area Educational Broadcast- by Owen P. Halleen, president. Filed Jan. 10. mhz, 3 kw, HAAT: 277 ft. Address: Box 375, Acklen Station ing Foundation seeks 90.7 mhz, 3 kw, HAAT: 299 ft. Ad- Farwell, Tex. -Farwell Broadcasting seeks 98.3 mhz, 3 Nashville, Tenn. 37212. Principal has no other broadcast dress: Box 190 Camdenton, Mo. 65020. Principal is charita- kw, HART: 300 ft. Address: 652 North Bolton St., Jackson- interests. Filed Jan. 12. ble trust headed by trustees including Alice J. McDermott, ville, Tex. 75766. Principal is Wayne S. Cames. Bennett. It has no other broad- *Merced, Calif.- Pacific States Education Foundation legal secretary with Hilton & St. Johnsbury, Vt. G. Emert Jr. seeks 105.5 seeks 91.7 mhz, 566 w. HAAT: 1,908 ft. Address: P.O. Box cast interests. Filed Jan. 17. -Stanley mhz, 3 kw, HAAT. 127.03 ft. Address: P.O. Box 2744, 3011, Orcutt, Calif. 93455. Counsel: Putbrese & Hunsaker *Kalispell, Mont.-Montana Educational Broadcasting Knoxville, Tenn. 37901. Principal is attorney with law firm (Virginia). Principal is charitable trust headed by trustees Foundation seeks 91.5 mhz, 100 kw, HAAT: 3,247 ft. Ad- of Johnson, Monceret, Stewart, Moore and Waggoner, and including James Stroud, dentist. It is also applicant for new dress: 5326 East Side Highway, Florence, Mont. 59833. has app.'s for new TV's at Charleston, W. Va.; Virginia noncommercial FM at Bakersfield. Filed Jan. 17. Counsel: Putbrese & Hunsaker (Virginia). Principal is chari- Beach and Flint, Mich. Filed Jan. 11, 1983. *Santa Cruz, Calif. -Santa Cruz Educational Broad- table trust headed by trustees including John Ward, potter. It St. Johnsbury, Interstate casting Foundation seeks 89.9 mhz. 200 w, HAAT: minus also has app.'s for new FM's at Bozeman, Great Falls and Vt.- Conununications Co. 316 ft. Address: 5960 Soquel Ave., Santa Cruz, Calif. Missoula, all Montana. Filed Jan. 17. seeks 105.5 mhz, 300 w, HAAT: 793 ft. Address: RFD #1, Box 370C, Northfield, N.H. 03275. Principal is majority 95060. Principal is charitable trust headed by trustees in- New Bem, N.C. -New Bern Educational Broadcast- owned by Richard A. DeFabio, who is GM of WFI'N(AM) cluding, Stanley Monteith. M.D. Counsel: Stuart B. Mitch- ing Foundation seeks 91.7 mhz, 387 w, HAAT: 124 ft. Ad- Franklin, N.H. It is also applicant, as Monadnock Broad- ell & Assoc. (Virginia). Filed Jan. 10. dress: P.O. Box 3122. 440 Gamer Road, New Bern, N.C. casting Co., for new FM at Hinsdale, N.H. Filed March 31, 28560. Counsel: Stuart B. Mitchell & Assoc. Principal is *Rangely, Colo. -Rangely Community Radio Inc. seeks 1983. 90.1 mhz, 250 w, HAAT: minus 253 ft. Address: 209 East charitable trust headed by trustees. Filed Jan. 10. St. Johnsbury, Vt.-Northeast Kingdom Broadcasting Main St., Rangely, Colo. 81648. Principal is nonprofit cor- *Toledo, Ohio Toledo Educational Broadcasting Foun- - Inc. seeks 105.5 mhz, 400 w, HAAT: 711 ft. Address: 101 poration headed by trustees including Mary Ann Carson, dation mhz, w, HAAT: 221 ft. Address: 3016 seeks 90.3 300 Adams St., Quincy, Mass. 02169. Princpal is equally owned community services agency and town of Rangely. Putbrese Collingwood Blvd., Toledo, Ohio43610. Counsel: by Brent W. Lambert and Eric H. Johnson. They are also Hunsaker (Virginia). Principal is charitable trust headed "Lakeland, Fla. -Lakeland Educational Broadcasting & equal owners of co-located WSTJ(AM), WIKE(AM) New- McConnell, attorney. Filed Foundation seeks 91.9 mhz, 360 w, HAAT 163 ft. Address: by trustees including C. Allen port, Vt.; KIOQ -FM Bishop, Calif.; permitee of LPTV at 4210 Lakeland Highlands Rd., Lakeland, Fla. 33803. Coun- Jan. 17. Bishop and applicants for three 1TPV's. They each own third sel: Stuart B. Mitchell & Assoc. Principal is charitable trust Bartlesville. Okla. -Oklahoma Educational Broadcast- of KEVA(AM) -KOTB(FM) Evanston, Wyo. Filed April 8,

Broadcasting Jan 30 1984 100 1983. Thompson. Filed Jan. 12. 01501. Principal is also applicant for new TV's at Lake Worth, Fla.; Vegas; *Aberdeen, Wash. -Nathan Educational Broadcasting Norman, Okla. -KUSA Brewer's Broadcasting Televi- Las Waikuka, Wis., and Mobile, Ala. Filed Nov. 28, Foundation seeks 91.1 mhz, 600 w, HAAT. 354 ft. Address: sion seeks ch. 46; ERP: 3,210 kw vis., 321 kw aur., HAAT: 1983. 753 Bloching Circle. Clayton, Calif. 94517. Put - Counsel: 244.43 ft. ; ant. height above ground: 252. 35 ft. Address: brese & Hunsaker (Virginia). Principal is headed by Leonard 300 Mulvaney D -20, Knoxville, Tenn. Principal is owned by D. Silva, minister. It also has app.'s for new noncommercial Allen Sheets. He is also applicant for new TV at Milwaukee FM's at Bellingham, Longview and Olympia, all Washing- and for 36 new LPTV's. Filed Jan. 12. ton. Filed Jan. 17. Norman, Okla. -Powell Community TV seeks ch. 46; Ownership changes Broadcast- *Bellingham, Wash. -Nathan Educational ERP: 2,970 kw vis., 297 kw aur., HAAT: 219.43 ft - ant ing Foundation seeks 91.1 mhz, 100 w, HAAT: 1,380 ft. It height above ground 227.35 ft. Address: 100 Dana Circle. also is applicant at Aberdeen, Wash. (see preceding app.). Lehigh Acres, Fla. 33936. Principal is owned by Harry C. Applications Filed Jan. 17. Powell. He is also applicant for 22 new LPTV's and is also applicant for *Longview, Wash. -Nathan Educational Broadcasting new TV's at Cape Coral, Fla.; Texarkana, Tex.; KDXY(FM) (formerly KHIG[FM]) Paragould, Ark. Dubuque, Iowa.; Galeburg, Foundation seeks 90.9 mhz, 600 w, HAAT: 274 ft. It also is Ill.; l6scumbia, Ala.: Douglas, (104.9 mhz, 3 kw, HAAT: 255 ft.) -Seeks assignment of Ariz.; Urbana, applicant at Aberdeen, Wash. (see above). Filed Jan. 17. Ill., and Milwaukee. Filed Jan. 12. license from Larry T Coffman to New South Broadcasters note. *Olympian, Wash.-Nathan Educational Broadcasting Norman, Okla.- Dorothy A. Vaughan seeks ch. 46; for assumption of indebtedness. including $450,000 is sale in as many years. Seller is owned Foundation seeks 90.5 mhz, 100 w, HAAT: 2,106 ft. It also is ERP: 5,000 kw vis., 500 kw aur., HAAT: 764.44 ft.; ant. This third of station height T. who has no broadcast interests. applicant at Aberdeen. Wash. (see above). Filed Jan. 17. above ground: 772.35 ft. Address: 208 McFee Rd. by Larry Coffman, other Knoxville. Tenn. 37922. Filed Jan. 12. Buyer is owned by Fredrick D. Reagan, who also owns *Casper, Wyo.- Heritage Educational Foundation of KXXA(AM) Monette, Ark. Filed Jan. 18. Wyoming seeks 91.9 mhz, 600 w, HAAT: 167 ft. Address: Norman, Okla. -Women in TV Ownership and Man- w 910 East Third St., Gillette. Wyo. 82716. Counsel: Putbrese agement seeks ch. 46; ERP: 4,760 kw vis., 476 kw aur., WKEQ(AM)[CPI Burnside, Ky. (910 khz, 500 -D)- Seeks from John B. & Hunsaker (Virginia). Principal is charitable trust headed HAAT: 229.43 ft.; ant. height above ground: 237.35 ft. transfer of control of general partnership by trustees including Nancy G. Mader, homemaker. It also Address: 6320 1l'ailhead Circle. Knoxville, Tenn. 37920. Begley to Lenn R. Pruitt for SI. Filed Jan. 17. Principal is owned by Peggy Sparks. She is also has app.'s for new noncommercial FM's at Cheyenne, Gil- applicant for WINN(AM) Louisville, Ky. (1240 khz, I kw -D. 250 w- new TV's at Beaumont, lette, Laramie and Rock Spring. all Wyoming. Filed Jan. 17. Tex.; Fort Collins, Colo.; Water - N) -Seeks assignment of license from David R. Roederer, own, N.Y.; Arcata, Calif., Milwaukee and is applicant for receiver, to Full Force Broadcasting Inc. for S300,000, in- one new TV'S LPTV. Filed Jan. 12. cluding noncompete agreement and assumption of $250,000 Carolina, P.R. -Educational TV of Carolina seeks ch. note. Sale is subject also to approval of Jefferson (Kentucky) *Dover, Delaware Citizens Communications Del.- 52; 55 kw vis., 5.5 kw aur., HAAT: 1,068 ft.; ant. height Circuit Court. Seller took over from previous licensee. seeks ch. 34; ERP: 14.8 kw vis., 1.48 kw aux. HAAT: 280 above ground 90 ft. Address: P.O. Box 8646, Humacao, Whatever's Fair Kentucky Inc., which bought station for ft.; ant. height above ground 289.5 ft. Address: 122 North P.R. 00661. Principal is owned by Samuel Lugo Perez (80 %) approximately SI million ( "Changing Hands." Aug. 6. Front St., P.O. Box 864, Seaford, Del. 19973. Principal is and James Perna (20%). Perna also owns 20% of app. for 1979). Buyer is owned by Roben F. Bell, president (5 %), also owns nonprofit corporation which WDPB -TV Seaford, new LPTV at Bayamon, P.R. Filed Nov. 23, 1983. and J. Thomas Hurvis, Riaz H. Waraich, James A. Bryan Del. Filed Jan. 16. and Steve Warrenfeltz (23.75% each). Bell is majority own- Ogden, Utah -Weber State College seeks ch. 9 +, ERP: Raton, Goldcoast Educational Television er of WXLL(AM) Decatur, Ga.; WWUS(FM) Big Pine Key, Boca Fla.- 166 kw vis., HAAT: 2,920 ft. Address: 3750 Harrison Blvd., System Inc. seeks ch. 63; ERP: 1,364 kw vis., 272.9 kw Fla., and 100% owner of WJLD(AM) Fairfield (Birming- Ogden. Utah 84408. Principal is four-year undergraduate aur., HAAT: 728 ft.; ant. height above ground: 746 ft. Ad- ham), Ala. He also has one -third interest in WRBD(AM)- college, headed by Rodney H. Brady, president. Filed Dec. Pompano Beach, Fla. He and Hurvis each own dress: 255 East Las Olas Blvd.. Ft. Lauderdale 33301. Prin- 12, 1983. WCKO(FM) cipal is not -for -profit Florida corporation headed by Clinton 42.5% of WCGL(AM) Jacksonville, Fla. Hurvis also has Wash. D. Hamilton, president. Hamilton is executive vice presi- *Richland, -Washington State Univ. seeks ch. 22% interest in WXLL. Filed Jan. 12. 31; ERP: 10.17 kw vis., 1,017 kw aur., HAAT: 1,192 ft.; dent of Broward Community College. Filed Jan. 12. WAGM -TV Presque Isle, Me. (CBS, ABC and NBC; ant. height above ground: 445 feet. Address: Edward R. 'Bowling Green, Western ch. 8; ERP: 58.9 kw vis., 5.37 kw aur., HAAT: 350 ft.)- Ky- Kentucky University Murrow Communications Center. Principal is headed by Seeks assignment of license from Aroostook Broadcasting seeks ch. 59; ERP: 883.9 kw vis., 176.79 kw aur.. HAAT: Dennis L. Haarsager, manager of radio-television service. It 680 Co. to WAGM Inc. for approximately $3 million, including ft.; ant. height above ground 599 ft. Address: Western is also peril-thee of colocated KFAE -FM, and owns $1,760,000 cash. Sale includes 1.870 subscriber cable sys- Kentucky University, College Heights, Bowling Green, Ky. KWSU -AM -TV and KZUU -FM Pullman, Wash. Filed Houlton, Me. based in Portland, is head- 42101. Principal is state university, which also owns co- Jan. 16. tem at Seller, Me., located WKYU -FM and WDCL -FM Somerset, Ky., and has owns WABI -AM- app. for new ITFS. It is headed by board of trustees, includ- Superior, Wis. -Dan Mahoney seeks ch. 40, 1,000 kw TV and WBGW(FM) Bangor, Me.; WCJB -TV Gainesville, ing Patsy Judd. executive director, Kentucky CATV Associ- vis., 100 kw aur., HAAT: 532.08 ft.; ant. height above Fla.. and cable systems in Maine, Massachusetts and New ation. Filed Jan. 16. ground 244.2 ft. Address: 8 Arlington St., Auburn, Mass. Hampshire. Buyer, based in Scranton. Pa., is headed by Thomas P. Shelburne, president, who controls majority of Bad Axe, Mich. -Delta College seeks ch. 55; ERP: stock. It owned WNEP -TV Scranton -Wilkes Barre, Pa. 117.2 kw vis., 11.72 kw aur., HAAT: 353 ft.; ant height Filed Dec. 21. above ground: 344 ft. Address: WUCM -TV Channel 19 Delta College, University, Mich. 48710. Principal is licens- Summary of broadcasting WBUK(AM) Portage. Mich. (1560 khz. I kw-D)- ee of WUCM -FM -TV University Center, Mich. It is headed Seeks transfer of control of Radio Michigan Ltd. from Radio by Annette Deibel, chairman, who is housewife. Filed Jan. as of December 31, 1983 Michigan Ltd. (100% before; 49% after) to Harry E. Burns 16. (none before; 51% after) for consultation and advancing of funds "necessary to clear up financial obligations." Sellers, Burlington, N.J.-Adetphi Broadcasting Corp. seeks Service On Air CP's Total' who include William E. McCarthy, Robert Dana Macvay, deleted facilities of WKBS -TV Burlington. Address: 181 Henry M. Jennings and Keith P. Gensheimer, will have their Christopher St., New York 10014. Principal is owned by six Commercial AM 4,733 164 4.897 holdings reduced by 51 %. They also own majority of investors. Voting stock is owned by Andrea J. Cetera (50 %). Commercial FM 415 3,527 3,942 WKNX(AM) Saginaw, Mich.; WIVQ(FM) Peru, Ill., and Barbara Anderson and Beverly Harper (25 %). Cetera is vice Educational FM 1,122 176 1,298 WKTN(FM) Kenton, Ohio. Buyer is broadcast consultant. president at Viacom Enterprises. Other investors include Total Radio 9.382 755 10,137 Filed Dec. 16. Robin Reibel, director of press and public relations, WNEV- FM translators 760 425 1,185 TV Boston. Filed Jan. 4. WDDT(AM) Greenville, Miss. (900 khz, 1 kw -D)- Seeks transfer of control of Clearwater Broadcasting from Burlington. N.J.- Burlington Broadcasters Ltd. seeks Commercial VHF TV 531 21 552 John T. Gibson Sr. and Betty W. Carter (50% each before; ch. 48 - ; ERP: 1,888 kw vis., 189 kw aur., HAM': 1 107 ft. ; none after) to Don Manuel (none before; 100% after) for sum ant. height above ground: 1,082 ft. Address: 59 Washington Commercial UHF N 331 220 551 equal to four times company's assets as of April 30, 1983. St., Fieldsboro, N.J. 08505. Principal is owned by group of Educational VHF TV 114 4 118 Sellers have no other broadcast interests. Buyer has no other investors, including Robert Barnett, general partner (12 %), Educational UHF N 173 24 197 broadcast interests. Filed Jan. 4. and Gordon A. Machines 8% as general partner, 35% as Total N 1,149 269 1,318 limited partner. Machines is former executive director of WXVT(TV) Greenville. Miss. (CBS, ch. 15, ERP: New Jersey Public Broadcasting Authority, where Barnett is 2,746 kw vis., 549 kw aur.. HAAT: 887 ft.) -Seeks assign- now employed. Filed Jan. 4. VHF LPTV 185 81 266 ment of license from Big River Broadcasting Co. to Big LPN 67 91 158 River Broadcasting Co. for $4.8 million. Seller is owned by Burlington. N.J.-Burlington 48 Inc. seeks ch. 48; UHF group of Greenville -area businessmen. None have other ERP: 5,000 kw vis., 500 kw aur., HAAT: 1,079 ft.; ant. Total LPTV 252 172 424 broadcast interests. Buyer is principally owned by Andrew height above ground 1,054 ft. Address: 3500 Parkdale Ave.. Stabler Jr., president; James H. Lamade, and Howard J. Baltimore 21211. Principal is majority owned by Julian S. VHF translators 2.853 198 3.051 Lamade Jr. It also owns WLYC(AM) -WILQ(FM) William- Smith and Frederick M. Hines. They arc also majority own- UHF translators 1,676 329 2,205 sport, Pa., and WCYB -TV Bristol, Va. Filed Jan. 16. ers of WBFF(TV) Baltimore, 45% owner of WP1T-TV Pittsburgh, and have interest in CP for ch. 38 at St. Peters- KBSI(TV)[CP] Cape Girardeau, Mo. (ch. 23; ERP: burg, Fla., and in applicant for ch. 63 at Bloomington, Ind. ITFS 250 114 364 1.869 kw vis., 94 kw aur.; HAAT: 592 ft.. ant. height above Filed Jan. 4. Low -power auxiliary 824 0 824 ground 500 ft.)- Seeks transfer of control of Cape Girar- deau Family Television from King W. Rogers III and Robert *Claremore, Okla. -Rogers State College seeks ch. TV auxiliaries 7,430 205 7.635 M. Rogers (13% each before; none after) to Media Central 35 - ; ERP: 70.15 kw vis., 7.02 kw auc. HAAT: 474 ft.; ant. UHF translator/boosters 6 0 6 (34% before; 50% after) for $10,500. Sellers also have 3 height above ground: 429 ft. Address: Rogers State College, Experimental TV 3 5 8 LPTVapp.'s in Tennessee. Buyer is majority owned by Mor- Claremore, Okla. 74017. Principal is two-year tax supported Remote pickup 12.338 53 12.391 ton J. Kent and family. They also own KHAI -TV(CP) Hono- college. It also owns co-located KNGX -FM. Filed Jan. 16. Aural STL & intercity relay 2,836 166 3.002 lulu, Hawaii; majority of WOAC(TV) Canton, Ohio. and Norman. Okla -High Definition TV seeks ch. 46; ERP: WKCH -TV(CP) Knoxville. Tenn.; 60% of general partner- 5,000 kw vis., 500 kw aur.. HAAT. 263.43 ft.; ant. height ship for KEKR -TV(CP) Kansas City, Mo.. and interest with Includes oll -air licenses. above ground: 271.35 ft. Address: 2500 Legion Drive, option to buy majority of CP's for new TV's at Jackson, Knoxville, Tenn. 37920. Principal is owned by Charles J. Miss., and Huntsville, Ala. Filed Jan. 16.

Broadcasting Jan 30 1984 101 KLIS(FM) Grants, N.M. (95.3 mhz, 3 kw, HAAT: 215 liam O. Jones, president; Charles N. Barton, and William SI.7 million at auction. Seller, Wright Communications ft )- -Seeks transfer of control of Rainbow Dixon. Barton also has 50% interest in WSSC(AM) Sumter, Broadcasting Group, had filed for reorganization under Chapter I I of Corp. from Michell Z. Elliott (51% before; 50% after) to S.C. Others have no broadcast interests. Seller based in Salt bankruptcy law. Wright is owned by brothers Edward W., Robert S. and Lake City is owned by John Hedin Maxine J. Hedin (49% before; 50% Price and family. It also owns president, Paul and Virgil, who bought station in 1981 for $2 AM's after) for $975. Station was bought by licensee recently four and five FM's. Filed Jan. 16. million ("Changing Hands," Jan. 12, 1981). They have no ( "For the Record," Oct. 10, 1983). Filed Jan. 18. WHMT(AM) Humboldt, Tenn. (1190 khz, 500 kw -D)- other broadcast interests. Buyer is owned by Fred C. Sands, KRIZ(FM) Roswell, N.M. (97.1 mhz, IW kw. HAAT: Seeks assignment of license from R.B. Management Corp. Los Angeles realtor who has no other broadcast interests. 360 ft.)- -Seeks assignment of license from Gary L. Acker to to Boyd Enterprises Inc. for $235,000, including $115,000 Action Jan. 11. Ronald H. Strother for $550,000, including 5450,000 note. sellers note and assumption of $100,000 bank note. Seller KMGG(FM) Los Angeles and KSHE(FM) Crestwood, bought station one year Seller also owns KPAS(FM) Fabens, KFIX(FM) Laredo and ago "For the Record," Oct. 18, Mo. (St. Louis) (105.9 mhz, 72 kw, HAAT: 770 ft.; 94.7 1982). It is owned by KWAS(FM) Amarillo, all lèxas, and 60% of WROS(AM) Robert B. Blow, who recently sold mhz, 100 kw, HAAT: 510 ft.)- Granted assignment of li- Jacksonville. Fla. He had half interest in recently sold WYLQ(AM) Kingston, Tenn. (see "For the Record,' Jan. cense from Century Broadcasting to Emmis Broadcasting KEPT(FM) Shreveport, La. ( "Changing Hands," July II, 16.). He has 50% interest in 12 LPTV app.'s. Buyer is owned for $20 million. Seller, headed by George A. Collies, chair- F. who 1983). His sale of KELP(AM) El Paso was just approved by by Darrell Boyd, is general manager of WHMT. Filed man, also owns WAIT(AM)- WLOO(FM) Chicago and Jan. 13. FCC (see below). Buyer is 65% owner of WTGI(FM) Ham- KMEL(FM) San Francisco. Buyer is owned by Jeff Smulyan mond. La., which has been, sold subject to FCC approval WXAM(AM) Charlottesville, Va. (1240 khz. 1 kw-D, and five other investors. All six own WLOL(FM) Minne - ( "Changing Hands," Jan. 16, 1984). Filed Jan. 17. 250 -N)--Seeks assignment of license from Latora Broad- apolis-St. Paul; five own WENS(FM) Indianapolis. Action WISP(AM)- WQDW(FM) Kinston, N.C. (1230 khz, I casting Inc. to Cavalier County Broadcasting Inc. for Jan. 13. including kw -D, 250 w -N; FM: 97.7 mhz, 3 kw, HAAT. 248 ft.)- 5415,973, $100,000 cash. Seller is owned by WBFS- TV[CPI Miami (ch. 33, 1,200 kw max. and Richard P. Latora, who Seeks assignment of license from Joyner Broadcasting Corp. has no other broadcast interests. 1,000 kw Nord. vis., 120 kw max. and 100 kw horiz. am; Buyer is equally owned by to Caravel) Broadcast Group of Kinston for $1.8 million, Charles Mark Wilson and R.M. HAAT: 1,020 ft.; 1,042 ft. above ground) -Granted transfer Coleman. Wilson is co Verona, including $550,000 cash and noncompete agreement. Seller -owner of Va., retail clothing of control from certain shareholders (100% before; 49.9% store. Coleman is Staunton, Va. is equally owned by David Weil and A. Thomas Joyner. -based gynecologist. They after) to The Shlenker Group (none before; 50.1% after) for ( have no other broadcast They bought station last year for 51.35 million "Changing interests. Filed Jan. 16. $46,250. Sellers are Robert S. Block (95 %) and three others. Hands." April 18, 1983), and have no other broadcast inter- Buyer is group of 15 Texas investors headed by Sidney Tenn. ests. They recently sold WQLS(FM) Cleveland, ("For Shlenker, Houston businessman. It also owns KTXA (ch. the Record," April 18, 1983). Buyer is group of 24 investors Actions 21) Fort Worth and KTXH (ch. 20) Houston. Buyers will headed by Howard L. Schrott and Robert E. Beacham help finance station construction and operating costs. Seller (26.25% each), general partners. Schrott is Washington - KNNN(FM) Phoenix will dismiss pending application for ST/ operation. Action based communications anorney. Beacham is Charlotte, (99.9 mhz, 100 kw, HAAT: 1,670 assignment Dec. 14, 1983. N.C. -based attorney. Limited investors include Roger L. ft.)- Granted of license from American Interne- done! Development Inc. to MacBride, Charlottesville, W.-businessman (17.5 %). None TransCom Communications for KMVT-TV Twin Falls, Idaho (ch. I 1 , 316 kw vis., 3.5 is kw have other broadcast interests. Filed Jan. 17. 53,980,000. Seller owned by Julia Zozaya, who also has aur, HAAT. 1,190 ft.)- Granted transfer of control from 1% interest in KTVW-TV Phoenix. Buyer is equally owned Western Broadcasting Co. (100% before; none after) to Root WQBQ(AM) Selinsgrove, Pa. (1240 khz, I kw -D, 250 by Robert G. Herpe and Eric Hauenstein. Herpe, former Communications (none before; 100% after) for $11.4 mil- w -N) -Seeks assignment of license from Riverside Media board chairman of National Radio Broadcasters Association, lion. Seller, headed by Earl E. Morgenroth, chairman and Inc. to David Bernstein, d/b /a Sunair Communications Inc. recently sold WSCR(AM) Hamden and WPLR(FM) New president, has recently announced sale of its remaining for $322,350, including $300,000 seller's note. Seller is Haven, both Connecticut, and WHLY(FM) Leesburg, Fla., broadcast properties to SFN Companies Inc. (see 'Top of the owned by Douglas W. George. He also is majority owner of for $7.3 million ( "Changing Hands." Feb. 21, 1983). Week," Jan. 16, 1984). It recently sold KESI(AM) -KRBU- WHTF(FM) Starview, Pa., and minority owner of Hauenstein is former vice president and general manager of FM Pocatello, Idaho, ( "Changing Hands," Aug. I , 1983). WTLQ(FM) Pittston. Pa. Buyer is former general manager Sandusky Newspaper Stations and former co-owner of Its other properties, which will be sold to SFN, are: WJBF- and minority owner of WGVL(AM) Greenville and KDKB(FM) Mesa -Phoenix, Ariz. Action Jan. 6. TV Augusta and WTVM -TV Columbus, both Georgia; WSSL(FM) Gray Court, both South Carolina. Filed Jan. 13. KCAP -AM -FM Helena and KNAC(FM) Long Beach, Calif. (105.5 mhz, 1.6 kw, KVGO -AM Missoula, both Montana, and WAPA -TV San Juan, P.R. Charleston, S.C. (103.5 mhz, 100 kw, HAAT: 700 ft.)- HAAT: 400 ft.- station has CP for change in TL; 3 kw, Buyer is Daytona Beach, Seeks assignment of license from WEZL Inc. to Charleston HAAT 300 ft.)-Granted assignment of license from James Fla. -based company. headed by Chapman S. Root, majority and Broadcasting Co. for $3.9 million. Seller is owned by Wil- J. Joseph Esq., trustee, to Flagship Communications Inc. for owner chairman. He was majority owner of Coca-Cola bottler, sold last May, also has food manufacturing and distributing and real estate interests. Root has also bought, WNDB(AM) -WWLV-FM Daytona Beach (Boos CASTING, Sept. 19, 1983) and WVFM -FM Lakeland, Fla., (BRosocasrmo, Sept. 5, 1983). Action Jan. 6. AERONAUTICAL CONSULTANTS WQRF-TV Rockford. Ill. (ch. 39; ERP: 1,045 kw vis., roser LotalOn'Me,lh1 StudeS 104.5 kw aur.; HAAT: 575 ft.) -Granted assignment of li- FAA NeRotutOns JOHN CHEVALIER. JR. cense from Lloyd Hearing Aid Corp. to Orion Broadcast AVIATION SYSTEMS Group Inc. for $4 million. Seller is Rockford -based company, owned by Marvin Palmquist and family. It has no other ASSOCIATES, INC. broadcast interests. Buyer is publicly owned company, based Services 1650 So Pacific Coast Mee in Denver, and headed by Sam It is Redondo Beach CA 90277 Matthews, president. also part owner of low -power TV in Ottumwa, Iowa; appli- (213) 316 -5281 cant for new LPTV in Jackson, Tenn., and owns SMATV systems in Denver. Action Dec. 20, 1983. WWLP(TV) Springfield. Mass.; WKEF(TV) Dayton, FCC DATA BASE SOUTHERN Ohio, and KSTU(TV) Salt Lake City (ch. 22; ERP: 4,170 BROADCAST SERVICES kw vis., 417 kw aur.; HAAT. 877 ft.; ch. 22, 2,340 kw vis., 234 kw aur., HAAT: COMPLETE TURNKEY SYSTEMS 1,152 ft., and ch. 20, 1,290 kw vis., datawonld 129 kw AM FM TV LPTV MDS STUDIOS. TRANSMITTERS. aur., HAAT: 3,060.9 ft.) -Granted assignment of Tower Location /Height TOWERS. ANTENNAS license from Springfield Television Corp.to Adams Commu- Allocation Studies Full Rigging 6 Erection Services nications Corp. of Minneapolis for $47.3 million. Seller is Custom Electronics Design 6 IinstalWlon 130218th St., N.W. Suite 502 headed by William L. Putnam. and also is applicant for 10 AI 35007 Washington, D.C. 20036 PO Boa 740. Alabaster. LPTV's. Buyer is owned by Stephen Adams, Minneapolis- (202) 296-4710 800. 368.5754 (2051 6633709 based banker who is also part owner of bottling company in Longview, Tex. It owns WRTH(AM) Wood River, Ill.; KEZK(FM) St. Louis, and WTWN(AM)-WLAV-FM Grand 301-731-5677 e CI, Rapids, WGTU(TV) Thverse City, and its satellite, u /scour WGTQ(TV) Sault St. Marie, and WILX -TV Onondaga aup 6 m.ra Ils ,.on (Lansing), all Michigan. He recently sold KIVA -TV Far- mington, N.M., (BROADCASTING, July 4, 1983) and bought CALL LETTERS KAUZ -TV Wichita Falls, Tex. (see below). He now owns systems Ltd. CALL LCITER SYSTEMS two AM's, two FM's and seven TV's. Action Jan. 9. PO Sox 12403 +5,5 eu,l. MS 39211 KTAA(AM)- KZMO -FM [CPI California, Mo. (1420 Y., tl.n I Jackson. r411, eel 16011 9613222 khz. 500 w; FM: 94.3 mhz, 1.32 kw, HAAT: 446 ft.)- Granted transfer of control of Town & Country Communica- tions Inc. from Ernest and F. Lynn Decamp (50% before; Frequency Searches. Station Listings, none after) to Ray R. Rouse and Susan Kay Rouse (50% BROADCAST DATA SERVICES FCC Applications for Educational and before; 100% after). Consideration: SI ,000. Sellers are Er- FM and LPT7( SCA, Broadcast Service Commercial N nest DeCamp (26 %) and wife, E. Lynn (24 %), who have no Computerized Satellite Earth Stations MDS and other broadcast interests. Buyer Including PLANNING, INC is equally owned by hus- Data Base /Allocation Studies SPECTRUM band and wife. Ray R. Rouse was until recently engineer Terrain Profiles 1850 It Greenville Ah.. with ABC Radio. Susan Kay Rouse is a school teacher in PC. Suite 122 Tipton, Mo. Action Jan. IL , Larson 6 Johnson, A Div. of Moffat Richardson. Tx 75081 (703) 841 -0282 (214) 6993536 KWK -AM -FM St. Louis (1380 khz, 5 kw -D, I kw -N; FM: 106.5 mhz, 39 kw, HAAT: 560 ft.)- Granted assignment of license from Doubleday Broadcasting to Robinson Broadcasting for 54.5 million. Seller is New York -based owner of two AM's and seven FM's, headed by Gary Ste-

Broadcasting Jan 30 1984 102 Professional Cards

ATLANTIC RESEARCH CORP, EDWARD F. LORENTZ A.D. RING ASSOCIATES & COHEN and DIPPELL. P,C. & Bailey & ASSOCIATES Jansky CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Suite 500 1015 15th Et., M.W., Suite 703 Member AFCCE 1334 G St, N W. Surte 500 1140 Nineteenth St., N.W. (202) 713-0111 5390 Cherokee Avenue Washington. DC 20005 Washington, D.C. 20036 Alesandlia Virginia 22314 (202) 347 1319 (202) 223 -6700 Washington, D.C. 20005 Member AFCCF AFCCE Mrmher AFCCE (7031 642.4164 Member

A. EARL CULLUM, JR. SILLIMAN AND SILLIMAN TELEPHONE 1;03, 569 1104 CULVER LOHNES & 8701 Georgia Ave. =805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 1156 15t11 N.W.. Suite 606 INWOOD POST OFFICE o St.. ROBERT M. SILLIMAN. P.E. CARET. JONES ASSOCIATES 20005 SOX 7004 Washington. O.C. ( 301 ) 589.8288 CprSlArlrE ENGINEERS 12021 296.2722 DALLAS, TEXAS 75209 THOMAS 8. SILLIMAN. P.E. Na, vwRNWOE%, COLME SRMCJeID VA niv (214) 631.6360 (812) 853.9754 trrnrMF 1/t ( / II/ LIMI P .1/I I'!. .Hem brr AFCCE Almtier AF(CL

Mollet, Larson & Johnson. P.C. DAVID STEEL ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. Consulting Telecommunications Engineers CONSULTING ENGINEERS & ASSOCIATES, INC. ALVIN H. ANDRUS, P.E. 1925 North Lynn Street PO Boa 230 351 SCOTT DRIVE Box 68. International Airport Main Si. a Melvin Aue- SILVER SPRING, MD. 20904 San Francisco. California 94128 Arlington, VA 22209 Queenstown, MO 21655 301 384.5374 1415) 342 -5208 (703) 841 -0500 13011 B2P5726 Msmóer AFCCe Member AFCCE M1ú sews. A ^nr -Af CCF rcc,

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTINO ENGINEERS & ASSOCIATES, P.C. AM FM TV Engineering Consultants Applications and Field Engineer :^g Suite 400 Computerized Frequency Surveys Parkway, Complete Tower and Rigging Services 9233 Ward Suite 285 1730 M St. N.W. 3137 W. Kentucky Ave. -40219 816- 444 -7010 Washington DC 20036 8500 Snowville Road (303) 837 -1900 Kansas City, Missouri 64114 1202) 659.3707 Cleveland, Ohio 44141 DENVER, COLORADO Member AFCCE Member AFCCE 216/526 -9040 Member AFCCE & .N.413

DAWSON E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & & Associates, Inc. SYSTEMS Consulting Telecommunicelions Engineers Consulting Engineers rn n irat ion., Broach aV Engineering Consultants CONSULTING & ENGINEERING 9049 Shady Grove Court Broadcast and Corn u 4226 6th Ave., N.W., Boa 220 250 West 57 Street Gaithersburg, MD 20877 Seattle, Washington, 98107 Coldwater. Michigan 49036 New York, N.Y. 10107 301 -921 -0115 Phone. 278.7339 Member AFCCE (206) 783 -9151 517- 1212) 246 -2850 Member AFCCE

MIDWEST ENGINEERING MATTHEW J. VLISSIDES, P.E. C. P. CROSSNO & ASSOCIATES R RADIO ENGIN EERING CO ASSOCIATES STRt)CTt,JRAL CONSULTANT CONSULTING ENGINEERS COnmsti n En9Lnaets TOWERS. ANTENNAS. STRUCTURES P. O. BOX 18312 E CONSULTANTS Studies Analysis Design Mud& ettans DALLAS, TEXAS NORWOOD J. PATTERSON Wesley Rd Inspe. lions Sup.rv,tum of Ebv!wn 75218 PO. Box 420 V Cre150sa Coeur II. 61611 nurni AOen Devpc 8 4.,004.00 Stume+ 3091 698.3160 SANTA YNEZ, CA 93480 I 6867 Elm Si , McLean. VA 22101 F.W. HANNEL. P.E. Tel (7031 356 -9765 (214) 569 -0294 (805) 688.2333 Member AFCCE Member A£C('E Member AFCCE Serving Broadcasters over 35 years

EX. JOHN BROWNE D.C. WILLIAMS R.L. HOOVER SHERMAN & BEVERAGE & ASSOCIATES. INC. & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, INC. CONSULTING ENGINEERS Conrulnnn Enpneers 11704 Locks Road AM- FM- TV -LPTV -CA Tv Seven Broadcast /Communications Consultants 525 Woodward Avenue POST OFFICE BOX 700 Potomac. Maryland 20854 Boa 181. R D e2 Bloomfield Hills. MI 48013 FOLSOM, 95630 CALIFORNIA Medford. N.J 08055 Li U it bdt bttb (916) 933 -5000 309830054 Member AFCCF Member AFCCE 1609) 983.7070

Te LAWRENCE L. MORTON, E.E. EVANS ASSOCIATES SELLMEYER & KRAMER, INC. AND ASSOCIATES Consulting TeleCommunications APISEARCH Consulting Telecommunicotions Engineers Engineers CONSULTING ENGINEERS 11503 Sunrse Valley Dr /Resign, Virginia 22091 AM, FM, TV, LPN, CATV, MDS, STL, AM.FM.TV.CATV.ITFS.LPTV.Satellite J.S. Sellmeyer, P.E., S.M. Kramer, P.E.. Cellular, Field Engineering, Computerized 1701 North Greermlle Avenue. Suns 814 Channel Searches 216 N. Green Bay Rd. AM FM TV MDS ITFS LPTV CATV Richardson, Texas 75081 APPLICATIONS FIELD ENGINEERING 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 Communicators Er9neenng Services LAKE FOREST, CALIFORNIA 92630 Phone: 14141 24 2.6000 PO. Box 841 Mckinney, TX 75069 Many L. Stemple, Vagina 7046284000 17 141 1159-6013 Member AFCCE (214) 542 -2056 G Pat Man. Texas 2142353156

EDM & ASSOCIATES. INC. DON'T BE A STRANGER LECHMAN, COLLIGAN, M cast AM FM TV LPTV ITFS Translator PAUL DEAN FORD & To Broadcastings 191,781 Readers JOHNSON Frequency Searches 8. Rule Makings BROADCAST ENGINEERING CONSULTANT Display your Professional or Service Telecommunications Consultants C Carrier Cellular. Satellites R.R, II. Box 370 Card here it Will be seen by station a ^c Applications Field Engineering MOS. P P Microwave Wear HAUTE. INDIANA 7555 cable TV system owners and decision makers 2033 M Street. N W. Sude 702 FCC let Class & PE licensed staff Washington. DC. 20036 '1982 Readership Survey snowing 5 1110 Vermont Are., NW. Sate 1130 readers per copy 12021 Washington. DC 20005 Phone (2021 296.0354 7750057 yens, president. It recently bought WMET(FM) Chicago WCRO(AM) Johnstown, Pa. (1230 khz, 1 kw, 250 w- Lansing, Mich.- American Civil Liberties Union of ( "Changing Hands," March 7, 1983). Buyer is majority N)- Granted assignment of license from Century Broadcast- Michigan has filed notice with U.S. Court of Appeals, D.C. owned by Larry Robinson, chairman of J.B. Robinson Jew- ing of Pennsylvania to Hamilton Communications Inc. for circuit, appealing commission's decision (FCC 83-443) elers, a subsidiary of W.R. Grace. He also is principal owner $210,000. Seller is headed by Henry Gladstone, who is which denied ACLU's request for reversal of Review Board's of WBBG(AM)- WMJI(FM) Cleveland. Action Jan. 11. former announcer at WOR(AM) New York. None of owners grant of app.'s of Gross Telecasting Inc. for renewal of have other broadcast interests. Buyer is owned by Robert J. license for WMM(AM) and WJIM -FM and grant of short WCOG(AM) Greensboro, N.C. (1320 khz, 5 kw -D, 1 Hamilton (70 %) and and kw- N)- Granted assignment of license from WCOG Radio James London (30%). Hamilton is term renewal of Gross's license for WJIM -TV Lansing. national music director for RKO Radio and operations man- (Case no. 83- 2308). Inc. to Radio Station WGLD Inc. for $200,000. Seller is ager at RKO's KHJ(AM) -KRTH(FM) Los Angeles. London owned by Meredith S. Thorns and her son, Matilann S. It has is North Hollywood, Calif., Et divested itself of its broadcast properties and cable system in home improvement contractor. cetera Asheville. and Action Jan. 12. N.C., recently sold WKLM(AM) Wilming- On Jan. 17, representatives of U.S. and Canada signed ton, N.C. (see "For the 23) and WTKN(AM) -W WS W-FM 5 kw -U; Record," Jan. WEAM(AM) Pittsburgh (970 khz, new bilateral agreement that takes immediate effect. It su- Arlington, Va. FM: 94.5 mhz, 50 kw, (Washington). Buyer is owned by National HAAT: 810 ft.)- Granted assignment percedes North American Radio Broadcasting Agreement Radio Broadcasters Association President of license from WWSW Radio Inc. to Shamrock Broadcast- Bernard (Bernie) (NARBA) insofar as United States and Canada are con- Mann (60 %) and his wife, Roberta E. ing Co. for $4,750,000. Seller is (40%). They also own subsidiary of Blade Co., cerned. Resulting agreed assignment are included in new WKIX(AM) -WYYD(FM) Raleigh, N.C.; app. for AM at owned by William Block and brother, Paul Jr. Toledo, Ohio - bilateral AM plan. They are set out in List 1 B attached to Salem, Va.; WGLD(FM) High Point, N.C., and co-located based newspaper publisher and MSO, also owns WLIO(TV) Part VII of Annex I to the agreement. Administrations of Lima, and WOKX(AM), which they donated (see below) to make room Ohio, WLFI -TV Lafayette, Ind. It recently pur- both countries wish to proceed further with carrying out for purchase of WCOG. Action chased WDRB -TV Louisville, Ky., ( "Changing Dec. 21, 1983. Hands," needed adjustments before channels in question are opened Sept. 19, 1983). Buyer is Los Angeles production company WOKX(AM) High Point, N.C. (1590 khz, 1 kw -D)- up to submission of further app's. Accordingly, freeze on and group owner-one AM, five FM's and two TV's Granted assignment of license from Bernard Mann and Ro- - filing of app.'s for unlimited -time stations on 25 U.S. Class owned by Roy E. Disney and family. Action Jan. 11. berta Mann to Agape Ministries Inc. Station was donated. I -A clear channels (640, 650, 660, 670, 700, 720, 760, 770, Donor also purchased nearby WCOG(AM) Greensboro, WADK(AM) Newport, R.I. (1540 khz, I kw)- Granted 780, 820, 830, 840, 880, 890, 1020, 1030, 1040, 1100, N.C. (see preceding app.). It sold WOKX, in keeping with assignment of license from Key Station Inc. to Spectrum 1120, 1160, 1180, 1200 and 1210 khz) that commission "one -to-a- market" rule. Recipient is tax- exempt North Caro- Communications Corp. for cancellation of $500,000 indebt- announced in release of Nov. 18, 1983, will remain in effect lina corporation, formed to promote Christian beliefs. It is edness and release of all claims, plus half of station's resale for another six months. Freeze does not apply to app.'s for headed by David J. Roddick, president. It has no other value above $500,000. Previous terms of sale between same CP's that are mutually exclusive with app.'s for license re- broadcast interests. Filed Nov. 15, 1983. Action Dec. 28, two principals -for between $600,000 and $700,000 and newal, nor to mutually exclusive app.'s that are timely filed 1983. incorrectly reported in "Changing Hands," Oct. 10, 1983 - in response to public notices of cut -offs. were renegotiated at request of seller. Seller is principally WLNC(AM) Laurinburg, N.C. (1300 khz, 500 w -D)- Notice of Proposed Reemaking -Commission has pro- owned by Peter Kuyper, president of ancillary rights division Granted assignment of license from Laurinburg Broadcast- posed eliminating rules that prohibit any party from directly of MGM/UA, and Peter G. Mangone Jr., president and CEO ing Co. Inc. to Contempo Communications Inc. for or indirectly owning, operating or controlling three commer- of Telecrafter Corp., Englewood, Colo. -based LPTV equip- $315010. Seller is owned by George W. Phillips. Laurin - cial AM, FM or television stations where any two stations ment supplier, programer and group owner. Buyer is publicly burg Broadcasting was an original petitioner in FCC rule - are located within 100 miles of third and where there is held corporation headed by Harty Conlin, president. It also making on Docket 80 -90, which led to proposed addition of primary service contour overlap between any of stations. owns KYLT(AM)- KZOQ(FM) Missoula, Mont. It will im- approximately 1,000 new commercial FM's (BROADCASTING, Action came in response to petition for rulemaking filed by mediately resell WADK to repay bank debt. Action Jan. 12. Oct. 6, 1975, and May 30, 1983). Buyer is owned by James National Association of Broadcasters. Rules were adopted in C. Clark (51%) and John W. Pittman (49 %). They also own WJOT(AM)- WGFG(FM) Lake City, S.C. (1260 khz, I 1977 to replace case -by -case approach of regional concen- WFMO(AM) Fairmont. N.C. WLNC has CP for 2.5 kw -N kw -D; FM: 100.1 mhz, 3 kw and HAAT: 295 ft.)- Granted tration issues. Commission asked for comments on adequa- with separate 7L. Action Jan. 11. transfer of control of Coastline Broadcasting Co. from estate cy of current rule. impact of growth of media outlets on of F. Arnold Graham Sr. (330% before; none after) to S. diversity of voices and levels of competition in various mar- WVCB(AM) Shallotte, N.C. (1400 khz, 500 w -D)- Charles Green and estate of James W. Floyd Sr. (330% each kets and how rule should be changed if it should not be Granted assignment of license from Shallotte Broadcasting before; 50% each after). Consideration: 5177,500. Action totally eliminated. It also asked for information on effect Co. to John G. Worrell for 530,000. Seller is owned by Dec. 22, 1983. other provisions of multiple ownership rules, such as 'du- estate of Rufus D. White Jr. (50 %), Alvin Earl Milliken and opoly' and 'one -to -a- market' rules, as well as non-FCC limi- Auburn E. Dutton (25% each). Milliken WPKZ(AM) Pickens, S.C. (1540 khz, 10 kw-D)- also is permittee for tations on ownership concentration such as antitrust laws, co-located WAEM(FM). Buyer has no other broadcast inter- Granted assignment of license from Charles E. Stovall to have on continued need for regional ownership restraints. Tabernacle Christian Schools for $150,000. Seller is East ests. Action Jan. 9. -19). and Point, Ga., minister. He bought station two years ago for (MM 84 Commissioners Fowler, Quello, Dawson WVOT(AM)- WXYY(FM) Wilson, N.C. 1 (1420 khz, $225,000. Buyer is associated with Ministry of Tabernacle Patrick with Commissioner Rivera dissenting. Filed Jan. 12. kw -D. 500 w -N; FM: 106.1 mhz, 23 kw, HAAT: 225 ft.)- Baptist Church at Greenville, S.C. Dr. Harold B. Slightier is Commissioners granted 82 app.'s of Public Broadcasting Granted assignment of license from Century Communica- pastor. Action Jan. 11. Service for national network of station in Instructional Tele- tions Inc. to Voyager Communications Ill Inc. for vision Fixed Service (ITFS). Petition to deny, filed by Micro - 51,750,000 including $300,000 noncompete KELP(AM) El Paso (1590 khz, I kw-D; with CP to agreement. Al- band Corp. of America, was denied. Network of stations location of price is -WVOT: and WXYY: increase power to 5 kw -D) -Granted assignment of license $600,000 would be joined through PBS's satellite distribution net- $1.150.000. Seller is owned by Wade H. Hargrove from Good News Broadcasting Co. to McClatchey Broad- (32.5 %); work. PBS has agreed to assign its ITFS stations, upon Wade M. Smith and brother, Roger W., (22.5% each), and J. casting for $590,000. Seller has also sold, subject to FCC request, to member PBS station serving community where Harold Tharington (22.5 %); who are all partners in Thar- approval, KRIZ(FM) Roswell, N.M. (see above). Buyer is proposed ITFS station will be located. (FCC 83 -611). Com- rington, Smith & Hargrove, Raleigh. owned by Arnold McClatchey, who is former general man- N.C. -based communi- missioners Fowler, Quello, Dawson and Patrick with com- cations law firm. Buyer is owned by Jack P. McCarthy and ager of KYMS(FM) Santa Anta, Calif., and veteran radio missioner Rivera dissenting. MO &O adopted Dec. 30. Carl V. Venters Jr. (42.3% each), and Fred Setzer Jr. announcer. Granted Jan. 11. (15.4 %). They also own WMFR(AM) -WMAG(FM) High KAUZ -TV Wichita Falls, Tex. (ch. 6, 100 kw vis., 10 Commissioners have issued notice of proposed rulemak- Point, N.C. Action Jan. 16. kw aur., HAAT: 1,021 ft.)- Granted assignment of license ing on compensation to U.S. AM broadcasters for expenses they incur in mitigating effects of Cuban interference to their KBJH(T V )ICPI Thlsa, Okla. (ch. 47; 344 kw vis., 62.75 from Wichita Falls Telecasters H to Adams TV for service. Action is in compliance with Radio Broadcasting to kw aur.; HAAT: 638 ft.; 486 ft. above ground) -Granted $10,925,000. Seller is principally owned by Ray Clymer and Cuba Act, enacted Oct. 4, 1983, which requires that while transfer of control of KBJH Inc. from Church of the Chris- has no other broadcast interests. Buyer also purchased Secretary of State is seeking to settle interference claims tian Crusade (100% before: 15% after) to Oral Roberts Uni- WWLP(TV) Springfield, Mass.; W KEF(TV) Dayton, Ohio, against government of Cuba, interim assistance be available versity (none before; 85% after). Consideration: will be 85% and KSTU(TV) Salt Lake City (see above). Action Jan. 5. to U.S. broadcasters who are adversely affected by Cuban of expenditures -as approved by FCC -and is anticipated to WDIC(AM) Clinchco, Va. (1430 khz, 5 kw-D)-- Grant- radio interference. Areas to be explored in rulemaking pro- be $255,000. Seller is Tulsa -based Christian ministry headed ed transfer of control of Dickenson County Broadcasting ceeding include: defining interference; establishing level of by Rev. Billy James Hargas and is also licensee of Corp. from R.E. Baker, Vera S. Peters and others (100% interference that will constitute pre- condition for compensa- KDLF(AM) Pon Neches, Tex. Buyer is Tulsa -based private before; none after) to Richard W. Edwards and others (none tion; determining qualifying interference duration periods; liberal arts college and graduate school with 4,100 enroll- before; 100% after) for $366,850. Previous sale of station specifying types of expenses that would be compensable, ment. and headed by Granville Oral Roberts. Action Jan. 12. for $425,000, approved by FCC ("Changing Hands," Dec. and adopting procedures for application process. including KAST(AM)- KBKN -FM Astoria, Ore. (1370 khz, 1 kw- 6, 1982), was never completed. Seller is owned by group of whether it should be done by FCC, industry or combination U: FM: 92.9 mhz, 99 kw. HAAT: 210 ft.)- Granted assign- local stockholders who have no other broadcast interests. of both. Statutory deadline for new regulations is April 2. ment of license from Kast Broadcasting Inc. to Youngs Bay Buyer is owned by Edwards (49.4 %), Birchleaf, Va., coun- Notice adopted Jan. 4. Broadcasting for is by Robert Chop- uy -store owner; his father, Olney W., retired (1.2 %), and $750.000. Seller owned Commission is seeking comments on its proposal to ping and Margaret. Jerry Donald Baker (49.4 %), Pound, Va., funeral home wife, They also own 60% of KOHU- grant blanket section 214 authorization to allow telephone AM-FM Hermiston, owner. They have no other broadcast interests. Action Jan. Ore. Buyer is headed by Earle M. Ba- carriers or their affiliates to provide cable television 9. common ker. chairman and chief officer of Art Moore Inc., Bellevue, service outside carrier's telephone service area. Commission Wash. -based broadcast rep frm. Other owners, none of annually processes about 20 such app.'s and knew of no such whom have other broadcast interests, also work for firm. app. that was denied. (CC 84 -28). Notice of proposed rule - Action Jan. 11. making issued Jan. 16. KZEL -FM Eugene. In contest Ore. (96.1 mhz, 100 kw, HAAT: 870 Commission granted Harris Corp. waiver of rules to ft.)- Granted assignment of license from Jayar Communica- permit type acceptance of its Model STX- I A stereophonic tions to Mike J. Pappas and wife for $1,050,000. Seller is exciter equipment. (FCC 841). Order adopted Jan. 3. owned by Jayar Securities Corp., New York investment firm (50 %); Charles R. Skinner, station general manager (25 %); Legal activities Petition for reconsideration of action in rulemaking pro- Peter L. Townsend, (12.5 %), and his sister, Jeanette T. ceeding- amendment of section of commission's rules - Brophy, homemaker (12.5 %). It is also selling co- located Los Angeles -Faith Center Inc. has filed with U.S. additional city identification. Petitioner: National Associ- KBDF(AM) (see below). Among sellers only Townsend has Court of Appeals, D.C. circuit, appealing FCC's order (FCC ation of Broadcasters. (BC 82 -374). Filed Dec. 9, 1983. other broadcast interests, 14% of KEZY-AM -FM Anaheim, 83 -530) affirming decision by Review Board that denied its Commission conducted lottery to determine tentative Calif. Buyers also own 35% of KTRB(AM)- KHOP(FM) app. for renewal of license for KHOF -FM Los Angeles. winner among low power television app.'s, Jan. 27 in Wash- Modesto, Calif. Action Jan. 11. (Case no. 83- 2295). ington.

Broadcasting Jan 30 1984 104 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Development & public relations coordinator. WKYU- Chicago FM station looking for general sales man- RADIO FM, the 100 KW public radio station of Western Ken- ager. Must have 5 years+ broadcast sales experience tucky University, seeks qualified person to plan and in both agency and retail. Good income and benefits. HELP WANTED MANAGEMENT implement development and public relations activities. Please send resume to: Drew Horowitz. General Man- ager, WUSN Radio, 875 North Michigan Avenue. Chica- Christian radio group owner seeks management pro- Position will be responsible for on -air fundraising, mem- IL 60611. lessional with demonstrated successful administrative/ bership activities, volunteer activities; obtaining un- go, advertising and public relations. management experience. Must be highly motivated, derwriting support, Sales manager who can do it all: sell, recruit, train have relevant university degree with proven success in sales administration, and pro- Candidates should sales staff, promote, merchandise. Calif. $20 -$40K. success in fundraising and /or pub- motion. Must understand the dynamics of the Christian and demonstrated Write Box J -143. community and must be a no- nonsense organizer, ad- lic relations. Sales/advertising experience helpful. Ex- vance planner. Must be results- oriented. Our company cellent salary and benefits. Send complete resume Small market pro. If you can make customers, not just is well -established, over 20 years, and growing fast. with references to: WKYU -FM, c/o Office of Academic sales; write, and produce your own copy; and hit the We know our market and our mission. We're looking for Affairs, Western Kentucky University, Bowling Green, streets running, send resume to KVOU, Box 758, an experienced manager/administrator who under- KY 42101. An affirmative action /equal opportunity em- Uvalde, TX 78801, or call Gary Petty, 512- 278 -2555. stands how to make things happen and get things ployer. Three openings on two sales staffs. AM country - FM done. Age is not important past experience and -but Operations manager. One of Maine's largest oper- adult contemp. Established stations expanding. Excel- performance record is very important. No amateurs, ations needs a leader. 50 KW A/C FM and full service lent potential /benefits. Tell us about yourself. WSLC/ please! Excellent salary and benefits. Send resume AM seek a highly motivated self -starter with solid peo- Box Roanoke, V4 24017. history President, WSLQ, 6002. and salary to Dick Bott, Bott Broad- ple management skills to oversee news, production, casting 10841 East 28th Street., Indepen- Company, and programming departments. Management back- Account executive for small market university town, dence, MO 64052. ground a must. T & R plus references to Ron Frizzell, central Indiana. EOE. Contact Jinsie Bingham, 317- 653 -9717. Research director. Leading AM /FM combo in South- President, KISS 100/WLAM, 912 Washington Street, Auburn, ME 04210. EOE. west needs aggressive and experienced research di- Local sales manager - Top rated AM/FM country sta- rector to upgrade and expand call -out research. Com- If you're a committed, mature radio executive (mini- tion in 34th market looking for a skilled manager to pensation based upon experience. Incentives based mum 8 yrs. management experience), with national assist GSM in sales training and coaching of a strong 5 on ability to generate additional call -out research cli- retail & sports sales orientation, looking for exciting member local sales team. Send resume with salary ents. resume history Growth company Send and salary turnaround opportunity as GM /GSM, here's your history and references to: Mike Bump, GSM, WCMS, to Box J -13. Position open now EOE/MF chance! We're a recently acquired ABC affiliate in lead- 900 Commonwealth Place, Virginia Beach, W 23464. AA/EOE/M -F. General manager for growing 10- station group. We ing Southern golf & resort area. For consideration, send resume have just acquired FM /AM combo, Baton Rouge, LA. to Box J -177. Account executive. Dominant, 100,000 watt regional, Dynamite market, Dynamite opportunity If you are a Radio membership manager. Join an award -winning FM stereo, live adult contemporary by Fairwest. Dy- winner with track record a general man- a proven as aggressive development staff at a station that is num- namic market for self-starter with direct sales back- ager. send complete details on what you have done in ber one among stations in its market size. On -air mem- ground. Prefer those from Oklahoma or surrounding radio that is unique. different, and I am not inter- better. bership campaigns, budgets, reports, planning, mar- area. Station is part of Oklahoma- Kansas chain. Up- in resume." Richard ested the "usual Oppenheimer, keting, and special events. Good salary, benefits, and ward mobility with energetic company EOE. Write 1219 W 6th Street, Austin, TX 78703. 512 -9233. -474 potential for advancement. Resume. salary history, and KXLS. 425 Bdwy, Enid, OK 73701. EOE. audio tape to Personnel, WMFE -FM, 15110 E. Colonial #1 rated country station in Missoula. Montana, is look- Small minority-owned radio station in Georgia seek- Drive, Orlando, FL 32817. EOE. ing for aggressive, seasoned individual with success- ing manager with dynamic station strong background HELP WANTED SALES ful track record of sales management. Salary potential in sales. Send resume/tape to: J. Hunter, 565 Research $20K plus. Call Paul Spranger or Mark Ward, 406- Drive, Oakview Square, Suite B, Athens, GA 30605. Sales manager- North Salt Lake City, Utah. 50,000 721 -1290, or see us at RAB Sales Cont., Amfac Hotel., watts, KFAM Radio, is accepting applications for the EOE/MF. Absentee owner looking for general manager to buy position of sales manager. Must be experienced and large block of stock and take over operation of small have a proven track record. Good starting salary, bene- Local sales manager for growing suburban station market Illinois class A FM. Applicant must have man- fits. and opportunity to advance. Send resume and near Washington, DC. Excellent salary and benefits. agement experience and the desire for partial owner- salary requirements to KFAM Radio, 1171 South West RAB training a must, CRMC preferred. Respond in con- ship. Write Box J -112. Temple, Salt Lake City, UT 84101. EOE. fidence to Keith Angstadt, GM. WQRA Radio, Box 1157, Warrenton \A 22186. EOE. General manager: Upstate New York lop rated NC Top flight street salesmen needed for upstate NY sub station. 27 years as number one in market. Want GM urban top 50 market. Great growth potential with grow- SM/partner needed for new acquisition. Will have own- with strong, innovative sales orientation who under- ing company PO Box 374, Planetarium Station. NYC ership position & assist president in purchase of Cal. that go hand in hand. stands sales and growth Should 10024. FM. Must have burning desire to run your dept. autono- be creative and able to take charge. Resume, refer- mously contemporary/ music background preferred. ences and salary requirements to Box J-135. Reward yourself! If you have a successful radio sales Generous compensation. Resume plus detailed outline and /or management background. why not move up to of management philosophy to Box J -195. Wrangell Radio Group (KSTK) is accepting resumes a position that gives you a real opportunity to earn what for the position of general manager at a 3,000 watt you're worth? We offer qualified candidates a chance to Sunbelt growth market. If you're interested in making public radio station. Qualifications: 3 years manage- earn $40,000 during their first year, $60,000 or more good money in Americas fastest growing market as an ment experience and a B.A. in communications or each year thereafter. You will be establishing and work- account executive with our hot adult contemporary for- equal experience in related field. Applicant should ing directly with client stations to assist them in devel- mat, read on! Q -96-FM wants to see your resume. Nk possess strong management, financial and develop- oping the full radio co -op advertising potential for their have an opening for an account executive who can ment experience. Wrangell is an island town in SE Alas- markets. Most areas of the country will require limited appreciate our dynamic growth market and equally ka, with a population of approximately 2,500 people. overnight travel. For full details call Bob Manley. 806- saleable product. Our compensation structure is Salary: DOE. Send resumes to KSTK -FM, Box 282, 372 -2329. above the industry norm, and our climate on the Gulf Wrangell. AK 99929. Attention: Barbara Caum, Presi- Coast is truly tropical. No calls. please. Get us that dent The Wrangell Radio Group is an AA/EOE. Opportunity to loin growing central Ohio communica- resume now! Direct it to Maureen Knorr, Sales Man- tions company as sales manager. High performance Myers. FL 0-96 - Growing southeastern group needs general manager, 0- 96 -FM, Route 22, Fort 33908. leader should be interested in assuming station man- FM is ager for newly acquired AM /FM combo. Solid, estab- an equal opportunity employer. ager position within a year. Sales products include re lished AM; underdeveloped FM, poised for dramatic gional 24 -hour class B FM A/C format and country day- Advertising account executive. Are you unique, cre- growth. The person we're looking for is strong on integ- time AM, nostalgia/talk format. Compensation ative and hardworking? KNIX AM /FM, a top adult radio rity experience and enthusiasm. If you're interested in package: attractive base, generous bonus, fringes, op- station in the Phoenix market, is expanding their sales working for a respected company with first class peo- portunity for action option targets. Please send resume department and looking for exceptional individuals ple, outstanding fringe benefits, and unlimited poten- and record of achievement to President, WMVO AM/ with various levels of experience. The organization is tial, send your resume. references and salary require- FM /CAN, Box 348. Mount Vernon, OH 43050. EOE. youthful. progressive, experienced, and successful! If ments to Box J -164. EOE. you are prepared to work in an environment requiring needs salesperson. General Manager wanted with proven ability in prof it- Midwest station aggressive commitment, not just compliance. mail your resume to: by strong, young com- making and managing people. Daytime AM and 10 kw Small market station owned KNIX, PO Box 3174, Tempe, AZ 85281 Do not call. potential. Send re FM in medium Southeast market, with potential and pany. Resort area with unlimited KVIN, 419, OK 74301, or call HELP WANTED ANNOUNCERS goal of moving into major, Small group owned with sume to Box Vinita, 918- 256 -7224. growth as a goal. Box J -166. California radio, here you come! Immediate opening Sales manager: Northern California 5000 watt "oldies GM - AM-FM - need immediate replacement. I'm mov- for strong- voiced, experienced, alert. community -sav- experienced ing to larger market. No better board of directors any- rock & roll" station seeks aggressive vy, AC announcer. Sports reporter PBP a plus. Award - KMYC. PO Box 631, where to work with. Good community. Unusual opportu- sales pro. Send resume to: GM. winning station. Call Cecil Webb, KSUE, Susanville, CA Marysville, CA 95901. nity. 618 -382 -2345. 96130. 916-257 -2121. EOE/MF.

Broadcasting Jan 30 1984 105 Fast growing suburban NYC NC accepting T & R for WAAV-WGNI has immediate opening for experienced Radio-TV writer /producer. Self- starter to produce future consideration. Top island signal. Pros only. T & R news director. Resume, tape, salary history to Wally news features, PSAS and other programming for major to Sean Casey, WALK FM/AM, PO. Box 230, Patcho- Wigt, 211 North Second St., Wilmington, NC 28401. university. Degree in radio -Nor related field preferred. gue, NY 11772. No phone calls. EOE. EOE. On -air experience in radio news and /or commercial production desired. Salary range starts at $16,631. Ap- Plenty of production plus evenings/weekends at full - Sports broadcast journalists hint (prefer of Dixie in ply to job #2324, Nancy Bowman, Employee Relations, service MOR. Experienced only. Great facility, benefits, voice) for national telephone sports service. Send cas- Virginia Tech, Blacksburg, W 24061, by February 10. family city. No calls. Tape/resume: PD, WJTN, James- sette and resume to James LaForge, 2253 South Ave- 1984. EO /AA employer. town, NY 14702 -1139. EOE. nue, Westfield, NJ 07090. Hilton Head island, South Carolina: contemporary Well- rounded air person needed for announcing and Radio news anchor: news broadcasting /reporting ex- beautiful music FM and adult contemporary AM in production at #1 easy listening WSRS. Mature and perience. Strong writing /on-air ability. Tape/resume to need of motivated program director who will serve as mellow delivery for morning drive. Attractive New Eng- WING/WJAI, Box 2346, Kettering, OH 45429. EEO/ morning air personality on AM. Apply only if you are land area. Modern facilities. Salary open. Prefer that MHF. creative and a leader. Send resume and tape to: Carl you live in the Northeast and have 3 to 5 years exper- McNeill, 14 Archer Road, Hilton Head Island, ience in commercial radio. Tape & resume to Ross, Southwest Florida powerhouse is seeking a hands -on SC Les 29928. EOE. Operations Manager, WSRS, Box 961, West Side Sta- news director for our nostalgia formatted -community tion. Worcester, MA 01602. EOE. involved radio station. Must be energetic and not afraid SITUATIONS WANTED MANAGEMENT to dig. Send tape and resume to WKZY, 3440 Marina- Morning jock/MD with good production voice needed town Lane NW N. Ft. Myers, FL 33903. EOE/MF Station manager or sales -PD combo wanted. Highly - immediately for FM country music station in Delaware. ambitious station money-maker. 9 years in radio. Sales, News, Call 302 -422 -7575. EOE. production, and program person wanted for announcing, PBP, copy, and production. Want small or southwest Missouri small market radio leader. The per- medium market, Midwest or Northwest. Currently em- Announcers, broadcasting, radio, TV Eng. Many son we hire will heavy in be news. Experience desired. ployed. Write Box J -121. openings. Tape and resume: Broadcast Center, 305- Tape and resume to: Tom Bair, KREI /KTJJ Radio, PO 898 -0337. Box 461, Farmington, MO 63640. EOE. Professional seeking management position with networks, group owners, or industry related business. Ex- 200KW AC FM wants top -notch adult morning person. News veteran with professional on -air delivery needed perience includes sales, announcing, public relations, Complete details including tape to: WSLQ, Box 6002, to host major local news block and anchor news on and affiliate relations. Presently employed. Box J -126. Roanoke, V4 24017. statewide radio network. Send tape and resume to News Director, WKIS -Florida Network, P.O. Box 740, Successful GSM seeks GM or GSM position in Texas. Part-time announcers with minimum one year exper- Orlando, FL 32802. Immediate opening. An equal op- Track record of big dollar increases. Excellent sales ience in features. Adult contemporary sound Loca- portunity employer, No telephone calls! and programming background. Looking for growth sit- tions in NYC and Northeast. Resume only to Box J -161. uation. Box J -151. News director wanted. Texas panhandle, small market HELP WANTED TECHNICAL Self- motivated group advancement opportunity. Re- Result oriented pro available to put money in your Chief engineer: for Wisconsin AM/FM station. Knowl- sume/references /tape with first letter. Box 56331, Little pocket! Seeking GM/GSM position at small /medium edge of AM directionals, automation, high power FM Rock, AR 72205. Sunbelt AM/FM. Currently earning $30M plus incen- required. Group owned station with highest quality tives. Excellent credentials. Please provide market, sta- News director for growing small market AM/FM combi- goals & standards as requirements. Experienced with tion, money data when responding to: Box J -82. nation. Midwest location. Competitive salary and bene- salary requirements apply to Box J -95. fits. Resume to Box J -184. EOE. Very successful sm/med. market VP GM. Over 12 yrs. Chief engineer -100,000 watt FM, watt AM, management - single & combo. Excellent sales, profits. 5,000 HELP WANTED PROGRAMING IGM automation, microwave. Must be an aggressive programing, collections. Professional, all areas. Sta- PRODUCTION AND OTHERS self -starter dedicated to quality work. Send complete ble, sales- oriented, RAB- trained. Good w /people. salary history and resume to: James Hoff, KRED /KPDJ- Corporate program /production director needed by Compatibly employed, no hurry. Impeccable creden- Prefer FM. 5640 South Broadway, Eureka, CA 95501. Christian radio group. Bott Broadcasting Company is tials. SE. Interview /move, my expenses. Box J- looking for a proven professional with solid experience. 160. Chief operator /engineer. 5000W day, 500W direction- Must be highly motivated, committed to quality, and al night, lour tower array. Top rated AM station in mar- Experienced bottom -line GM available due to station very creative. Must have ability to manage others and ket. Be responsible for state -of -art transmitter and sale. Sales, programming, community involvement. control overall sound of each station. Must be team back -up, all day to day maintenance of all broadcast equity small in player and results- oriented. If you're a broadcast pro- and studio equipment. Resume, references and salary Florida or Southeast, but will consider all. Box J -169. fessional with talent, creativity, and demonstrated ex- requirements to Box J-136. perience, and you desire to be a part of Christian Florida GSM seeks GM position, strong sales and Chief engineer, WRAP /AM, Norfolk, \A. Good salary broadcasting, send resume and salary history to: Dick program background. Currently employed, marketing plus corporate benefits. Strong maintenance skills re- Bott, President, Bott Broadcasting Company, 10841 innovator. Wants medium market, profit making chal- quired. Call Dave Eldridge, 804-483 6300. EOE. East 28 Street, Independence, MO 64052. lenge. Box J -171.

Virginia Beach - Chief engineer (operator) needed for Opportunity abounds: Love 16/XERF seeking exper- Success is what we strive for, let me help us achieve it. AM/FM market leader Nearly all equipment less than ienced, stable program director. Would also do board 20+ years broadcast professional. Successful track - two years old and state -of- the -art, studio to antenna. shift. Adult contemporary format. Only experienced record on air, sales, programming & operations in top Salary commensurate with background. Resume, sala- need apply Send resume & references to: Love 16/ markets. Seeking owner or group president who'll give ry history, references to Marjorie Crump, GM, WCMS XERF, 1805 Ave. F, Del Rio, TX 78840. me a chance to prove myself as GM. I'm good, but only AM /FM. 900 Commonwealth Place, Virginia 1.A I know that. Let me sell you. Medium market west of Beach, WUFT-FM, a 100,000 watt NPR station, seeks develop- 23464. No phone calls, please. -F. Mississippi River, Box J -173. AA/EOE/M ment director responsible for planning and implement- Chief engineer. Winning AM/FM combination in very ing all fundraising, membership, public awareness and Mgt. team - see our display ad under Situations Want- attractive South Florida location. EEO. M/F Resume / public participation activities. Individual will coordinate ed Management. Box 06692, Ft. Myers, FL 33906. salary requirements to POB 96, New York, NY 10185. all grant requests and provide liaison with "friends" group, underwriters and other contributors. Maintains General manager's position wanted. Presently em- HELP WANTED NEWS relationships with national, state and local grantor ployed but station is for sale. Have radio, agency and agencies. Position supervises two professional staff TV management experience. Box J-189. Morning news anchor needed for local news leader. members and student and community volunteers. Two years experience, strong, natural delivery, ability to General manager available now Will consider medium Qualifications: Bachelor's degree in communications, handle several newscasts and reporting. Tape and major market GM position. Strong in sales street & PR, advertising or related field; Masters degree pre- resume to Don \bltz, WTRC, (CRMC), promotion, budget, training of staff. Solid Box 699, Elkhart, IN ferred; 2 years development or fundraising 46515. experience management background. Presently GM of top rated with excellent interpersonal organizational and writing country FM radio station in top 100 market. Write Box J- NE Texas FM has opening for fulltime news director. skills. Public radio experience preferred. Salary range: 192. Send tape and resume to KEMM, Box 1292, Greenville, $15,000-$18,000, plus 18% fringe. Deadline: Febru- TX 75401. ary 15,1984. Send resume to: Chair, Search Commit- GSM medium market AM -FM. Built monthly sales of tee, WUFT-FM, 2104 Weimer Hall, Gainesville, FL this turnaround by 500% without numbers. Formed and Reporter/Anchor for medium market AM/FM stations. 32611. The University of Florida is an equal employ- trained sales staff, packaged, promoted, sold, hustled Creative, motivated, hard -working journalists only. Re- ment opportunity/affirmative action employer that en- to success. Ready for new challenge. Lets talk now for sume to Box J -122. courages applications from minorities and women. now or now for later. Box J -196. Morning news person. Gather, write, and report. Must Program director -WHO Radio. Wide regional cover- SITUATIONS WANTED SALES be experienced and dependable. Start February. age featuring news, farm, sports, information -talk. Prior WKAM/WZOW -FM, FOB 497, Goshen, IN 46526. Bill broadcast program management experience is an im- San Diego account executive seeks to relocate to LA Musser, 219-533 -1460. EOE. portant consideration as is a demonstrated promotion- Or SF. Consistently top performer. 20 years all aspects al and creative capability. A successful record as on- radio. Stable. Excellent credentials, Box J -185. Experienced newsperson. Good chance for ad- the -air performer would be a positive influence. Send vancement, great station. T &R to WLBR, Box 1270 SITUATIONS WANTED ANNOUNCERS resume and salary requirements to Talmage Thomp- Lebanon, PA 17042. son, WHO -Radio, 1801 Grand Avenue, Des Moines, IA Female broadcaster seeking position in Indiana. Morning newsman wanted for AM -FM combo in 50308. EOE. Have Columbia School of Broadcasting training. Call southeastern New York. Prefer experience in commer- Ruth Bull, 317-643 -7956. cial radio. Must be willing and able to work early morn- Major market radio station looking for experienced 'Rained, starving announcer seeking entry level posi- ing hours. We want someone who's committed. Re- country format -program director. Send resume to Box J tion in your airchair. Will relocate. Call Bob Kale, 414- sume to Box J -150. -162. EOE,M -F. 728 -8972. Rt. 2 Box 268, Elkhorn, WI 53121.

Broadcasting Jan 30 1984 106 Need a "can do" attitude around your station? Trained Award winning PBP. I offer experienced sportscasting HELP WANTED SALES beginner gives 150% effort. Any format, any place. im- to college /university market. Desire to settle down in a Co-op specialist - an opportunity is available to be- mediately DJ- news -production. Rick, 18 Harvard Ave., pleasant working atmosphere. Prefer Midwest setting. come the co -op specialist working as part of the sales Lynbrook, NY 11563. 516 -599 -1143. open to anything. Call Bob. evenings. 316- 251 -0439. team at KENS -TV the leading station in San Antonio. An incredible catch! Skyrocketing sportscaster seeks SITUATIONS WANTED Texas - one of the fastest growing markets in the coun- bigger field of play. Accurate, dynamic, distinctive PROGRAMING,PRODUCTION, OTHERS try Qualifications must include at least two years of co- PBP; entertaining, thought -provoking features; consci- op experience with a television or radio station, news- in entious team player. If sports matters, write Box J -124. Program director with excellent track record var- paper or major retailer. Send a complete resume with ious formals. Eight -years experience. Northeast pre- references to Dave Sankovich, General Sales Man- Available nowt Evening country or rock oldies shift ferred. Box J -119. ager, KENS -TV PO. Box TV5, San Antonio, TX 78299. preferred. Previous part time experience. Doug. 419- No calls. please. Applications must be received by MM female announcer with oldies programing track 387 -7761. February 10, 1984. KENS -TV. a CBS affiliate, is a divi- record seeks small or medium market PD position with sion of Harte -Hanks Broadcasting, and an equal op- Experienced announcer looking to get back into busi- stable. growth-oriented company References. 415- portunity employer. ness after sabbatical. Must be Midwest. 303 -597- 222 -6283. 2531. Group-owned network affiliate in medium size South- Major market program - news director now available. eastern market is looking for an aggressive local sales Male DJ looking for station in middle Tennessee. Great After working four years as operations manager for manager. Minimum three years successful local sales knowledge in music. love midnight shift. Mike McCoy, International Broadcast Syndications, I've decided to experience in television broadcasting with proven 312 -864 -3304. "go it alone ". I'm looking for a "full- service" adult- orient- track record and ability to train and motivate; manage- ed MOR or a "news /talk" operation in a top fifty market. 2 now a ment experience preferred. Send resume to Box J -134. Can wear hats. 9 years computer operator; I'm a totally sales-oriented and highly promotional An equal opportunity employer. trained broadcaster with writing skills. Seeking entry broadcaster with 22 years of experience in markets level position. All markets. Salary negotiable. Guy such as New York. Baltimore, Washington, Miami and sales manager: group -owned network affili- Hamilton, 212- 297 -4334. General Salt Lake City. I like to create workable sales promo- ate in mid -Atlantic seeking goal- oriented general sales Super Bowl's over. Free agent. dependable, dedi- tions which build station revenues. Call Don, 813- manager. Ability to lead, motivate and direct rep and cated to quality, community involvement. and ready to 627 -3547 local sales staff along with management and communi- join your team in Florida. Tom Gillan, 703 -534 -0491. cations skills a must. Candidates must have previous TELEVISION management experience and proven track record. Now available: WNVL. WOMF WLCV, broadcast grad, Send resume and compensation requirements to Box 41/2 yrs. related experience, ART, degree. excellent HELP WANTED MANAGEMENT J -142. All replies strictly confidential. EOE. oral, written, people skills. Hard working. enthusiastic, will relocate. Prefer South, surrounding states Janet General manager. Group affi,iate in medium size, dy- Sunbelt TV station. Experienced, broadcast salesper- Lynch. Apt. 10. 858 Malabu, Lexington, KY. 606 -269- namic market. Sunbelt. Strong news and proven man- son. Send resume to: Joe Ryan, KCIK -TV 3100 N. Stan- 6193; 3743 Deep Dale. Louisville. KY 502-895-5208. agement ability required. Make inquiry You never ton, El Paso, TX 79902. No phone calls. please. EOE. know! Send enough information so we'll call you back! Enthusiastic, motivated beginner needs work! Can Resume to Box J- 53.EOE. Account executive. Immediate opening for an aggres- do jock and news. Great voice, B.A. in communica- sive, self -starter to join the number 1 station in the mar- tions. Relocate anywhere, any shift, train on job. Mi- Business manager. Most desirable location in the U.S. ket. Some sales experience necessary Send resume chael Kielbon, 312 -652 -8319. Must have three years' experience as business man- to J. Vandergriff, KOAM -N P.O. Box 659, Pittsburg, KS ager and complete knowledge of accounting Major 66762. Qualified applicants will be contacted for a per- 17 -year veteran announcer/programmer/ production group flagship station. Resume to Box J -55. EOE. sonal interview EOE. pro seeks new challenge. Major market voice. Excel- lent references/track record. 717-367-1119. National sales manager - An opportunity is available Account executive. Established Boston independent to become the national sales manager of KENS -N, the looks for experienced TV spot account executive to Versatile - great for small market. Experienced in leading station in San Antonio, Texas - one of the fastest handle major agency list and sales development as- boardwork. writing, sales, prod., music. Good voice. growing markets in the country. Qualifications must in- signment. Need prior exposure to the Boston buying Ross McIntosh, 2310 Dennison Ln., Boulder. CO clude either 3 years of national television rep exper- community. Money commensurate with experience. All 80303. 303 -494 -6541. Tape & res. available. ience or three years as a national sales manager for a replies in confidence. Send resume to General Sales television station. In addition, local television sales ex- Manager, Needham Heights, MA 02194. Energetic Jock, also two years experience in PBP. Will- Box C25, perience is preferred, but not required. Send a coming to relocate. I'm no superstar - I'm a hard worker. plete resume with references to Dave Sankovich, Gen- HELP WANTED TECHNICAL Dave, 412-731 -9444. eral Sales Manager, KENS -TV, P.O. Box TV5, San Excellent station to work. Maintenance engineer with Antonio, TX 78299. No calls, please. Applications must SITUATIONS WANTED NEWS digital and TV broadcast experience. Contact Bob Har- be received by February 10, 1984. KENS -N a CBS die. 918 -663 -6880. or send resume to: Box 33223, is of Harte -Hanks and Ambitious sportscaster with experience can provide affiliate, a division Broadcasting, Tulsa, OK 74153. EOE. expert PBP in football. baseball. basketball. & hockey, an equal opportunity employer. including interview work If interested. Southern California. Christian satellite and broadcast & sportscasting. General manager. ABC affiliate in Hawaii. Prefer three Mike Kelly, 312 -2452. network has openings for maintenance engineers. call -652 five Must in bud- to years experience. be experienced Minimum two years experience required. Send resume geting /cost control, with strength in sales. Send re- Suburban major market sportscaster wants move into to Ben Miller, Director of Engineering, Trinity Broadcast- sume and salary requirements to Personnel, KIN, 1290 major market. Professional baseball, major college ing Network, Inc., P.O. Box "A ", Santa Ana, CA 92711. Ala Moana Boulevard, Honolulu, HI An equal PBP, with appointments and awards to my credit. Con- 96814. An equal opportunity employer. tact now Box J -118. opportunity employer. Maintenance engineer. Video production company wise manager for west- Dynamic, professional sportscaster. 6 -years exper- Local sales manager: street Need immediately! Fast growing video/audio produc- em Colorado market. Direct accounts are 99% of busi- ience. seeking medium to large market, sports or com- tion company looking for top notch maintenance engi- ness. Ideal for street fighter to step into bo with news. Ready to move. Randy Kerdoon, 702- opportunity neer. Must have experience on CMX, Ampex VPR -2- management. 3 -5 years television sales required. Lo- 358 -7849. VPR-20, Ampex cameras. ADO & Ampex switching, cal economy on the edge boom. Excellent of energy Rank Cintel, etc. Serious inquiries only Contact: Nancy Sportscaster looking for first break. Baseball play -by- salary. commission, and benefits. Resumes to Steve Kartes, Kartes Video Communications, Inc., 10 East play is my forte. Contact Ken Scott, 1413 169th Street, Robinson, Station Manager, KJCT-N Box 3788, Grand 106th Street, Indpls., IN 46280. 317 -844 -7403. Hammond, IN 46324. Tape available. Junction. CO 81502. EOE. Chief engineer and transmitter supervisor needed for News director/anchor. 2 yrs. commercial experience. - top owned CBS affiliate in General manager group new CH33, Miami /Ft. Lauderdale market. Applicants Seeks new challenge in NE U.S. Anchor /reporter, etc. Southeast. Prefer three to five years experience. Must must have worked in this position for two years or more. 518- 374 -8190. in /cost- with be experienced budgeting control, Salary commensurate with experience. Call or write to strength in sales, news and programming. EEO -M /F. Talented sportscaster /news reporter seeks challeng- Ed Reid, Director of Engineering, KTXA -N 21, 1712 Send resume to Box J -146. ing news or sports position. 5 years experience. Jour- East Randol Mill Road. Arlington, TX 76011. 817-265- nalism degree. Kevin. 913-827-2383. General manager. New station, small Texas area 2100. (Greenville, Sulphur Springs, Commerce), seeks pro- Top newscaster in ADI major market TV Broadcast maintenance engineer /operator: Mini- #1 seeks posi- fessional general manager with three -five years exper- lion as newsreporter Willing to relocate for opportunity. mum 5 years experience. Experience with studio re- ience in station management. Staff of twenty in place. Box J -167. mote cameras; all formats of video tape equipment; Must have some knowledge of programming, budget- switchers; graphics; computers; Telecine equipment; ing. news, relations, and Texas: Competitive news director and /or morning an- administration, community microwave; audio; and digital video equipment. Salary heavy sales experience. Station affiliated with JPD and chor available June 1. along I -20 or I -35 from Dallas to commensurate with ability and experience. Send re- INN networks. Compensation commensurate with ex- Longview or San Antonio. Will also consider Bryan or sume to Chief Engineer, WSMV, PO Box 4, Nashville, perience. Send resume to Jim Runyan, Channel 18 McAllen areas. Box J -170. TN 37202. Television, PO. Box 837, Cumby, TX 75433. Experienced news pro. Reporter, anchor, writer, pro- çhief engineer. Video production company Chief en- News director: want to be a part of the management ducer. talk -show host. Dedicated, flexible. organizer. gineer for major production/post production. Exper- team of a growing company? Enjoy being first and best Call Steve, 904- 769 -5350. ience must be qualified on CMX, Ampex VPR- 2 -VPR- with all the news, and no sales manager pressure? Join 20, Ampex cameras, ADO & Ampex switching, Rank Super sportscaster - 2 years experience. Excellent an award winning team on booming tropical Guam. Cintel, etc. Also, must have systems experience for reporter and talk show host. Can also do news and Journalism degree preferred, on air experience re- future expansion requirements. Contact: Nancy newstalk. Looking to relocate. To contact, call 215- quired. Excellent benefits, salary open. Send tape and Kartes, Kanes Video Communications, Inc., 10 East 664 -7644. Mitch. resume to: R. Jerry Staggs, General Manager, Guam 106th Street, Indpls., IN 46280. 317-844 -7403. Cable N 530 W, 'Brien Dr., Agana, GU 96910.

30 1984 Engineer: for Southeast station. Responsible for on air Top 100 market station in Illinois needs a producer Anchor-need strong, aggressive news personality to switching and master control operations. FCC license with excellent writing skills and solid news judgement. complement our female 6 and 11 p.m. No beginners. required. Minimum two years electronics training at a Must know how to work with people. Two years exper- Major California market. Resume and salary require- reputable institute and minimum two years experience ience preferred. Excellent salary range. Send tape and ments to Box J -188. in television engineering. Qualified applicants should resume to Tom Saizan, News Director, WRAU -N 500 N send complete resume to Box J -132. EOE. Stewart Street, Creve Coeur, IL 61611. EOE. News director- knowledgeable, experienced, ability to handle people, and budgets. The person we want Maintenance engineer. Video production and post Investigative reporter. We want an aggressive, self - knows what it takes to put together a fast paced audi- production facility has openings for senior and junior starting journalist with an appetite for digging and a ence winning news program. Top 100, Midwest. Salary maintenance engineers, studio and remote, to service flair for production. AV have the track record in the mid twenties, DOE, negotiable. EOE. Resume to Box J- state -of- the -art equipment including CMX editing sys- nations 17th market. We want someone to pick up the 193. tems, 3/4" to 2" VTR's, Grass Valley systems, digital baton and continue the race. You should have a mini- effects and camera maintenance. Salary open. Send mum of three years news experience, including investi- HELP WANTED PROGRAMING, resume to Bert Morales, Elite Three Recordings, Ltd.. gative work. Send tape and resume with salary require- PRODUCTION & OTHERS 1130 East Cold Spring Lane, ments to Ken Middleton, News Baltimore, MD 21239. Director, WISP -N P.O. Videographer wanted to work in NYC corporate com- Box 10,000, St. Petersburg, FL 33733. EOE. Videotape operator/engineers: production facility is munications. Must have three years professional ex- in seeking qualified videotape operator/engineers. If you TV news photographer. Shoot and edit ENG for top perience location and studio lighting; location shoot- would like working in Colorado, qualify on Ampex/Sony rated station in South Carolina. One year minimum ex- ing (Ikegami 3/4 "); basic engineering; 3/4" 1", Sony BVU's and have organizational abilities, con- perience. Send resume and recent videotape to: Tom computerized editing. Send resume, no reels, to Box J- 111. tact: Jerry Ebbers, Chief Engineer, Telemation, 7700 E. Posey, Chief Photographer, WIS -N P.O. Box 367, Co- IN. Suite H, Denver, CO 80231. -6000 lumbia, SC 29202. EOE. 303 -751 Ready to move up, assistant promotion directors? If Chief engineer for small market VHF station. Responsi- Reporter /photographer. Can you report, shoot & edit? you're number two and ready to be number one - here's ble for FCC compliance, supervision of maintenance If you can and have at least one years experience your opportunity. At are a competitive mid -Atlantic me- engineers, and maintenance of all stations equipment, (college & cable don't count), send tape and resume to dium sized market looking for someone creative with including Ampex, RCAVTRS, JVC & Sony ENG, Gates Jacque Minnotte, Kill -TV Box 6669, Corpus Christi, TX three to five years experience in television promotion. xmitter, American Data switcher, Chyron, et al. General 78411. No phone calls. EOE. As a major broadcast group and network affiliate, we telephone or SBE certification required. Send resume offer a competitive salary, excellent fringe benefits plus Accepting to: Jim Bernier, Jr., Acting Chief Engineer, WWNY-N, resumes for creative line producer for fast unlimited growth potential. Send your resume in confi- 120 Arcade Street, Watertown, NY 13601. paced, highly visual newscast in medium market, net- dence to Box J -115. EEO. work affil. Salary needed, sell me in your letter. Resume Technical director needed to work in major market to Box J -141. Creative services coordinator: top station in 30th production house /television station. Experience re- market seeks highly creative person to produce first quired in the following areas: live audio sessions, CMX Weathercaster. California top -20 affiliate looking for an quality station campaigns, oversee video and concep- experienced TV editing, Chyron IV FCC license required and all appli- weathercaster Latest computer tech- tual elements of all promotional spots. Must be able to nology cations must be received no later than February 20, available. Duties will entail some reporting. take on a campaign and deliver highest quality writing Send resume 1984. Resume to Box J -179. and tape (including weathercast and re- and production. Not for beginners. Salary $25,- 30,000. porting) to Roger Bergson, News Director, KXN Box depending upon qualifications. Send tape and resume Mtce. Eng. Will repair: LDK-6 cameras, VPRS 2, 3, & 10, Sacramento, CA 95801. to Creative Services Director, WSMV, P.O. Box 4, Nash- 80, ACR -25, VR 2000, Harris 9100 microprocessor, re- ville, TN 37202. in mote control AM/FM/TV, 16 Ikegami cameras 77 -83s, Reporter: stuck a small market with no room to grow? Cold winters over 70 Sony 3/4 VTRs. 3 frequency agile ENG trucks, getting to you? Have a nose for Producer/director. Medium size Northwest Rocky news? to Guam's 3 rotatable ENG pick up systems, RS 422 machine Come year round tropical shores. Mountain affiliate seeking mature individual capable of Excellent benefits and starting salary. Journalism punching own newscast. in control, RS 232 routing SWR system - FM stereo with de- Experience commercial gree preferred, on air producing digital SCA, - AM stereo Motorola. Will be using spec- experience required. Send re- required, as well as the ability to train and trum analyzers 7L5, 7L13, digital storage scope sound sume and air tape to: R. Jerry Staggs, General Man- supervise. One inch and Chyron 4100 knowledge help- ager, Guam TV, technology 1500. Experience in all the above desir- Cable 530 W. O'Brien Dr., Agana, GU ful. Send resume and tape to David M. Priest, Produc- able. Not an entry level position. First or gen FCC li- 96910. tion Mgr., KBCI N P.O. Box 2, 1007 W. Jefferson, Boise ID 83707. EOE. No cense mandatory. EOE. Send resume to J.D. Weigand, Part-time TV reporter. Daily broadcast - New YorW phone calls, please. KFMB -TV AM & FM, P.O. Box Tokyo. Must 80888, San Diego, CA speak Japanese & English. Experience Promotion manager. WPHL -N, Philadelphia's major 92138. preferred. resume Send to Box J -168. independent station, is seeking a top professional, in on Immediate opening for a technical director on the Assignment editor for Califomia top -20 affiliate. Sta- skilled -air promo techniques, radio production, move upward. Eastcoast major market television tion undergoing major news expansion. Only exper- TV production, sales promotion and print. Creative writ- needs you now Work with latest state -of-the -art equip- ienced desk people need apply. Send resume, state- ing talent essential. Media buying experience helpful. ment in a new studio control room. We need your exper- ment of news philosophy, and references to Roger Must have minimum 3 years experience, preferably in ience with CMX editing, live audio sessions and the Bergson, News Director, KXN Box 10, Sacramento, an independent television environment. Send resume, Chyron IV character generator. Apply today Resume to CA 95801. tape and print samples to: Personnel Dept., WPHL-TV, Box J -180. 5001 Wynnefield Ave., Phila., PA 19131 EOE/M/F. No News producer - if you're a rookie, don't apply. We phone calls, please. Chief engineer for independent UHF station and pro- need an experienced, aggressive TV journalist with Seeking an experienced producer /director to duction facility. Five years experience in repair and excellent people skills to produce our 6 & 11 PM award switch news, maintenance of broadcast equipment required. Good winning newscasts. We're #1 in the market and intend entertainment and public affairs programming. knowledge of UHF transmitters, supervisory skills, FCC to stay there. Super facilities, super benefits; super Must be familiar with all phases of control room and For- reporting, and budget management also required. profit sharing. Send resume to Box J -176. EEO. studio operations and state of the arts equipment. EOE. Call for more information. Robert Munoz, 915- ward a complete resume and salary requirements to 533 -1414. Seeking assignment editor who's aggressive, self - Charles Bradley, WPVI -N 4100 City Line Avenue, starting & creative, to work with 24- person staff. Must Philadelphia, PA 19131. An equal opportunity employ- Chief TV engineer. WYCC -TV, channel 20, Chicago's be experienced & have live ENG knowledge. Accept- er. newest instructional PBS television station. Experience ing resumes until Feb. 13. Send to Box J -178. An EOE. required in all facets of maintenance and production Promotion manager. Southeast network station look- including switches, UMAT, UHF transmitter and micro- ENG editor: must have two years experience editing ing for bright person, currently in TV promotion dept., wave relay Experience in studio operations required. 3" news. Speed and creativity a must. Send tape and ready to move up and handle it all. Send resume to Box Chicago residency required after six months' employ- resume to: Ned Warwick, WTVD, PO. Box 2009, Dur- J -44. ment. resume ham, NC 27702. EOE. Send to: Elynne Chaplik, 30 East Lake Producer-director for upper Michigan PTV station, Street, Chicago, IL 60601. An equal opportunity em- News director. KWTV, CBS station in Oklahoma City, is WNMU -TV Emphasis on public affairs programs. call - ployer, MIE looking for news director to supervise number one ins, specials, on -air fundraising, some IN and live re- news in the mote Studio maintenance supervisor for WPDE-TV, Flor- operation state of Oklahoma. Must have at production. Excellent state -of-the -art equipment. least five ence -Myrtle Beach, a well -equipped ABC- TVaffiliate in years of experience in broadcasting or news Requires Bachelors degree in appropriate field and 3- eastern South Carolina. Will be responsible for repair management and be able to work with aggressive 5 years TV production experience. Journalism or news management and maintenance of all studio equipment. Two year team. Send resume and references to background helpful. Salary starts $15,975. Excellent electronics degree or equivalent and first class license Duane Harm, President, KWN, P.O. Box 14159, Okla- fringe benefits. Resumes postmarked by February 3, homa City, OK 73113. 1984 to Personnel Northern Michigan University, preferred. Minimum of two years experience in N EOE/M/F Office, Marquette, MI 49855. AA/EOE. maintenance required. Send resume to Jimmy Gam- News anchor-producer. Must have one year on -air F -15, ble, WPDE-TV. PO. Box Florence. SC 29501. experience, strong writing, producing skills. Good atti- Promotion producer. Major market TV station seeking M/F EOE. tude a must. Send tape and resume to Karen Carlsen, individual responsible for writing, editing and produc- HELP WANTED NEWS News Director, KESQ-TV, ABC, P.O. Box 4200, Palm tion of on -air promos. Experience in copywriting and Springs, CA 92263. production is required. Two years TV station exper- News director. One of the leading news stations in the ience required. An equal opportunity employer. Send Must U.S. Major group looking for news director from a com- Weather anchor. have 2 -3 years on -air exper- resume and salary requirements to: P.O. Box 1406, petitive news market. This position has potential for ience and a college degree. Duties include collecting Grand Central Station, New York, NY 10163. weather future station management. Beautiful resort city. Re- data, producing and anchoring weather spe PM Magazine co- hosVproducer to work with female sume to Box J -54. EOE. cials, creating and implementing computer graphics, and engaging in periodic public appearances. Send co- host/producer. The successful candidate must be Primo People, Inc. now accepting tapes and re- resume and videotape to: Jim Holland, News Director, creative in story/feature producing. Send resume/audi- sumes. Contact Steve Porricelli, Box 116, Old Green- 980 James Street, Syracuse, NY 13203. Absolutely no tion tape to: Personnel Manager, Box 2115, Huntington, wich, CT 06870. 203-637 -0044. phone calls! We are an equal opportunity employer. WV 25721. EOE/M/F.

Broadcast PM Magazine photographer /editor. Top 50 market. News director - 20 years broadcasting experience. 15 University theatre department seeks experienced Story producing ability desired. Send resume to Box J- years as television news director, seeking larger mar- television theory & production teacher for graduate & 190. EOE/M,F. ket. Excellent news gathering and assignment abilities, undergraduate courses in large pre -professional de- business and administrative skills. Experience in- partment with extensive production program. Addition- Promotion director - creative person who knows how cludes recruiting and training entry-level reporters. film al duties include supervision of student & departmental make a still han- to station's promotion come alive and and ENG. Willing to relocate. Carl Loveday,48 South productions for cable TV programing. Ph. D. required dle the administrative details to make it happen. 2 Acres RD3, Plattsburgh. NY 12901. Bus: 518 -561- &/or extensive professional background. Apply: Alvin years experience required. Send resume and tape to 5555 Keller, Chairman, Theatre Department, California State 15047, NV Jan Stanley, KLAS -N Box Las Vegas, University/Fullerton, Fullerton, CA 92634. Application veteran journalism seeks large - 89114. EOE. 10 year of broadcast deadline: Feb. 15, 1984. Title 9 /AA/EOE. market reporting position. Earned numerous awards Producer /director. Cultural affairs. We have an histori- for reporting while in radio and am presently a top -30 The University of Southern California school of jour- cal documentary and a major jazz festival in immediate nalism anticipates up to three market television assignment editor. I also have exten- tenure -track assistant/ need of attention. If you have three years demonstrated sive management experience. Reply Box J -159. associate professor appointments for the 1984 -85 aca- experience as a producer, with good visual and writing demic year. The position in broadcasting requires ten skills. Send your resume and 3/4" cassette today to: Dick TV reporter eager to move to larger news operation. years' experience with major national and international Hoffman. Senior Producer, WPBY-N, Third /Venue. Crisp writing style and good story telling ability. Prior broadcasting organizations, solid background in news Huntington. WV 25701. Salary SI 6,000-$20,000. EOE. experience as print and radio reporter. 215 -259- and public affairs with an emphasis on writing and 7671. production, substantial electronic publications, and Hands-on director - medium Mid -western market. thorough understanding of history, ethics, and law Ap- Heavy local production station. Experience with high - Entry news/sports. Looks. personality, aggressive, plicants are also sought in public relations and in histo- tech production equipment a must. Send resume with great potential. Lets talk. William, 201 -572 -2912. ry, law, and freedom of the press. Advanced salary history to Box J -191 An EOE degrees Weatherman - experienced, mature, personable, preferred; salary and rank commensurate with qualifi- SITUATIONS WANTED MANAGEMENT seeks spot in small to medium market. Strong meteoro- cations. Send letters of application, resumes, refer- logical knowledge, feature and environmental report- ences and sample publications immediately to: New Seasoned broadcaster, 26 years experience all ing skills. Salary and location flexible. 319-326 -1250. Appointments Committee, School of Journalism, Uni- phases, seeks general managership. Community in- versity of Southern California, Los Angeles, CA 90089- volved, people oriented. bottom line trained. Excellent News - I am interested in moving into TV news. Lots of 1695. An AA/EOE. track record, references. All markets considered. Box radio experience. I need a place to start. Excellent Graduate assistantships available in new telecom- J -120. writer for news, sports, weather To contact, call 215- munications M.A. program at Southern Illinois Universi- 664 -7644, Mitch. GM, currently employed, medium market. seeks simi- ty, Carbondale. 12 -month appointments beginning July lar position in climate warmer than Northeast. Back- SITUATIONS WANTED PROGRAMING 1, 1984. Stipend for half -time assistantship is $6.000 ground strength in sales, programming, news, cost PRODUCTION & OTHERS and includes a tuition waiver for four successive se- control. Dynamic individual looking for a new chal mesters. Bachelor's degree in radio-Nor related field lenge in warmer place. Impeccable references. Con- ENG photographer, editor, videotape operator seeks required. Professional broadcast experience pre- -time years tact Box J -163. full position. Seven TV-radio experience. ferred. Teaching assistants are responsible for helping Charles Rakestraw 615-272 -4625. with writing, performance, and production courses. Re- General manager. Tremendous track record. Vince will faculty Intelligent, creative, hard working, communications search assistants be assigned to projects of Lombardi type. Over achieve goals by meticulous members. New M.A. in telecommunications broadcasting graduate looking for an entry level posi- prepares planning and aggressive execution. Currently em- for leadership positions in tion in video/film production. Experienced. Will relo- students telecommunica- ployed. Box J -174. tions industry and begins with the summer term, 1984. cate. Call 1kro, 516-694-7580. Inquiries to: Dr. Sam Swan, Chairman. Department of You need our general manager, Bill Mc Donald. We, Radio -Television, Southern Illinois University, Carbon- his staff, have paid for this ad. He is a great general BA In TV & film graduate looking for position with dale, IL 618 -7555. AA/EOE, manager. Skills include: budgeting, personnel man- video /film production organization or related services. 62901. -536 agement, training. He has been an anchor, news direc- Experienced with remote video, editing, filmmaking The department of speech communication, The Penn- tor, production manager, local /regional sales manager, from conception to completion. Call Jeff, 703 -961- sylvania State University, seeks an instructor in tele- program manager, handled FCC matters, and does 2632. communications, fulltime, fixed term appointment, for projections. Station sale makes him available to you. Move over, Donahue! Major market newswriter and the 1984 -85 academic year. Salary competitive. Duties Call him: 512- 727 -7799. producer in tune with woman audience seeks produc- will be to teach introductory audio and video courses, supervise a student radio station, advise undergrad- SITUATIONS WANTED TECHNICAL er /associate producer position on talk show or magazine format. Write Box J -175. uates, and perform other duties as designated by the Master control operator. Switcher, videotape. camera department head. Applicants must have completed set -up. etc. Conscientious, hard worker. Willing to relo- Promotion - are you looking for a strong team member Master's degree (or ABD) and have at least three years cate. Call Tom 413 732 -1537 who can offer you intelligence, creativity, organization, teaching and /or professional experience. Preference and strong interpersonal skills? Solid background in will be given to those with superior teaching ability and SITUATIONS WANTED NEWS production, sales, writing, TV & print promotion. Relo- scholarly promise. Application deadline is March 15, catable 203 ---453 -5719 1984. Send resume, reprints (or other examples of Entry sports- weather. Looks, personality. some TV scholarly work), and three letters of recommendation to Want learning opportunity. VTR available immediately ALLIED FIELDS Dr. Peter Christenson, Professor In Charge, Telecom- Brian. 203 -227 -3819. munications Major, 211 Sparks Building, Box BC, The Meteorologist looking for entry into television. Four HELP WANTED MANAGEMENT Pennsylvania State University, University Park. PA radio limited television. Young, ambi- 16802. An equal opportunity /affirmative action employ- years experience, Part-time media and public speaking consultant to Tape -6240. er. tious. available. Jeff, 814 -234 provide services for prestigious firm specializing in professor. The depart- communication training for corporate and political TV /radio Instructor or assistant Broadcast meteorologist looking for position. Eager, and theatre in a small, leaders. Prefer on -air reporting /interviewing exper- ment of speech communication credible, experienced. For details, please call collect. church related, liberal arts college is seeking instruc- Ross, 137 ience. Teaching experience a plus. Flexible schedule a or write Marc P Mailhot, A/WA Marc Wést- tor professor to teach radio/television and in- must. Must not be currently active in broadcast journal- /assistant brook Gardens, 1Arestbrook, ME 04092. 207 --854- courses. Curriculum related to pro- ism or with a competitive firm. Send resume, availabil- troductory speech 2001; 207 -856 -6097. duction of a 1.3 kw radio facility and cable access TV ity. and expected fee immediately to Martel & Associ- studio. Tenure track. Ph. D preferred; Master's degree Washington bureau chief - looking to get back to ates, PO. Box 283, Villanova. PA 19085. letter, reporting /anchoring in large or major market. Network and some teaching experience essential. Send Mar- experienced. award winner, top talent. Box J -133. Public broadcast station is inviting applications for a vita, and three letters of recommendation to Jerry probable July, 1984 opening as marketing manager. tin, Chair, Dept. of Speech Communication and The- Enterprise reporter. Good ratings, multiple awards. Degree and two years' experience marketing broad- atre. Muskingum College, New Concord. OH 43762. Superior writing, planning and production skills. Call Minority and female applica- cast services preferred. Reagan chair of broadcasting, academic year ap- Pete, 717 -823 -9665. and specifically invited. Letters tions are especially pointment, beginning Fall semester, 1984. The school stating interests, with vita, should be addressed to Attention small markets: news reporter /producer of communication at the University of Alabama seeks Barry Baker, KNT--N /FM, 1900 Eighth Ave., NW Aus- with limited anchor experience. If you need a dedi- applications for permanent, senior level, position in the tin, MN 55912. Deadline is February 28, 1984. KNT is cated, aggressive and hard working addition to your department of broadcast and film communication. Ap- an equal opportunity employer. news department, call Margaret Miller. 501 -443 -4565. plicants should have doctorate, strong teaching and Will relocate. HELP WANTED INSTRUCTION research record, and commitment to continued scholarly productivity Individual will teach and conduct re- Sports anchor /PBP. Looking for major college -pro Associate dean. Graduate studies. Twelve -month ap- search in telecommunications issues, management. PBP opportunity and /or organization making serious pointment, beginning Fall semester. 1984. Position car- news, policy (or combination thereof), relating telecom- commitment to sports coverage. 10 years exp.. former ries faculty rank in advertising /public relations, broad - munications to professional concerns, policy, or soci- TV-radio SD, M.S. communications. Tom 417 -782- cast/film, journalism, or speech communication. ety at large. Chair was made possible by a gift from an 0031. Individual will teach, conduct research provide leader- Alabama citizen, to honor President Reagan's life and ship. administration, and coordination for growing gra- public service record, and to improve broadcast edu- 21/2 years broadcast news experience, mass commu- in the school of communication. Appli- cation in the United States. Applicants should send nications degree (cum laude), hard worker, good writ- duate programs cants should have doctorate and strong record of letter. vita, supporting materials, and names of four re- er, determined newsman. Currently employed in TV teaching and research Send letter, vita, and three let- ferences to: Dr. James A. Brown, Chairman of the want to relocate. Patrick: 804 -358-4356. ters of recommendation to: Dr. Ed Mullins, Dean. Search Committee. Reagan Chair of Broadcasting. Meteorologist who takes a viewer's approach to the School of Communication, University of Alabama, Box School of Communication, The University of Alabama, weather is seeking a position in any small or medium 1482, University, AL 35486. The University of Alabama Box D, University, AL 35486. The University of Alabama market. Some TV experience. Box J -194. is an equal opportunity /affirmative action employer. is an equal opportunity /affirmative action employer.

Broadcasting Jan 30 1984 109 Assistant professor, academic year appointment, HELP WANTED SALES Studio equipment -new and used. Hundreds of items starting Fall semester 1984. Person will teach and con- available. VTR's, switchers, cameras. Call Quality Me- Sales executives wanted now! National advertising duct research in some combination of broadcast/mass dia, 404 -324 -1271. syndication firm seeks aggressive, qualified sales per- communication history and analysis; radio, TV cable, Exclusive poten- programming, production and news/public affairs, de- sonnel. territories, top dollar earning AM Harris MW-1A, mint. Also, Gates BC5P2 5KW, CSI tial. Travel involved, great home office back -up. Send pending on abilities and interests. Applicants should 2.5KW, Bauer 707 1 KW, Gates 250 GY.. Call M. Cooper, resumes to: Personnel Dept.. 45 Music have doctorate (ABD considered), potential for and Square West, 215-379 -6585. Nashville, TN commitment to research and professional service. Pro- 37203. FM duction experience a plus. Send letter, vita, three let- HELP WANTED TECHNICAL Collins 830 G2 20KW w/Z2; also Harris 5H w /MS- ters of recommendation to: Dr. James A. Brown, De- 15, CCA 10KW w/40 E. All are excellent. M. Cooper, partment of Broadcast and Film Communication, Electronics consulting engineer (BSEE). Small inter- 215-379 -6585. School of Communication. University of Alabama, Box national consulting firm needs engineer for design D, University AL 35486. The University of Alabama is work in VLF to HF antennas (computer aided); commu- TK -28 film Islands. 2 avail., low price. Call Bill Kitchen, an equal opportunity/affirmative action employer. nications, navigation and broadcast stations: comput- 404 -324 -1271. er programs and monitoring systems. Two+ years ex- Faculty position. To teach undergraduate courses in perience required. Must be eligible for U.S. security Rent a complete computerized broadcasting. including radio production, and other traffic and billing sys- clearance. Salary from 30K to 50K. Please send re- tem. $99 per month and up. 714-652 -5141. courses, such as radio newswriting, depending on in- sume to Mrs. Kathy Scutt, Kershner & Wright, 5730 dividual§ qualifications and the needs of the depart- General Washington Drive, Alexandria, '422312. EOE. ment and the two public radio stations it operates. Ph. 5 TIC-76 cameras. 3 ITC 350 ENG cameras, excellent D. preferred, in joumalism or mass communications, Video engineer: University of Detroit seeks video engi- condition. Zoom lens - multi -cables, battery belts. Call but will consider those with a Master's. Salary and rank neer with minimum two years technical school and two Carl Smith, 405 -843 -6641. open. Send correspondence and credentials post- years experience in cable or broadcast TV. Applicant marked no later than Feb. 15, 1984, to Dr. Joseph Zo- must have equipment maintenance ability. Salary de- Rent broadcast test gear from the largest inventory in bin, Chairperson, Mass Communications Department, pendent upon qualifications. Send application by Feb- America. Potomac field strength meters & proof of per- University of Wisconsin, La Crosse, WI 54601. 608- ruary 13 to Dr. Vivian Dicks, Communication Studies formance systems, Delta operating impedance 785 -8368 AA/EOE. Department, University of Detroit, 4001 W McNichols. bridges, Belar modulation monitors, Orban Optimod, Broadcasting assistant professor to teach television Detroit, MI 48221. Moseley remote control & STL links, Marti RPU equipment. David Green Broadcast Consultants, Box 590, production and related lecture courses for large under- HELP WANTED NEWS graduate program with liberal arts emphasis. Appropri- Leesburg, \A 22075. 703-777 -8660; 6500. ate production experience required; advanced de- The Tobacco Institute has an opening on its team of grees preferred; teaching experience a plus. A national spokespersons to represent it on controversial Adda ESP 1500 still store with 3 drives. Each drive permanent tenure track position. Start September, issues. Responsibilities include: active participation in stores 150 frames. Chyron Ill titling system 4 fonts disc 1984. Salary for ten month academic year is open and media interviews, addresses to live audiences, and drive. Chyron Ill font compose for making up new lo- competitive with usual benefits. Send letter, resume, appearances on radio -TV talk and call -in programs. gos. Chyron IV 6 fonts dual disc drive. All equipment in and names of three references by 14 February 1984 to: The successful applicant will be bright, articulate, pre- good operational condition. 201 -444 -2911. Dr. Joseph L. Peluso, Dept. of Communications, Seton sent a good appearance, and quick to assimilate new Hall NJ University South Orange, 07079. EOE/AA. knowledge. Experience required in radio-TV public Videocassettes. 3/4" Sony $4.99. Broadcast quality U- speaking, and /or advocacy work. Extensive fringe 100% guaranteed! Chyron evaluated, repro- Western State College of Colorado is seeking a multi- matic, benefits. Reply in confidence with 3/4" audition VTR, All lengths and sizes disciplinary N, radio and theatre person to produce cessed, delabeled, deguassed. resume, and writing samples to: Walker Merryman, available. Free, fast delivery. Carpel Video, Inc. Call quality audio and video production for college TV pro- Vice President and Director of Communications, The grams FM radio collect, 202 -296 -8059. and station, to develop TV/theatre pro- Tobacco Institute, 1875 Eye Street, NW, Washington, interfaces, duction and to teach in media and theatre. DC 20006. No telephone calls, please. Fluency in Spanish or French desired. Ph. D. required Harris system 90 automation system with logging. for tenure track. Write for details to: Ted C. Johnson, WANTED TO BUY EQUIPMENT Call 404-487-5135. Chairman, Division of Humanities, Western State Col- lege, Gunnison, CO81230. 303- 943 -2045. deadline: Wanting 250, 500, 1,000 and 5,000 watt AM -FM trans- Ampex VAR-2B, Grass Valley 1600-1L, Bosch Fernseh March 1, 1984. An AA/EOE. mitters. Guarantee Radio Supply Corp., 1314 Iturbide KCP -40 camera, Vinten Mark V, Vinten OB dolly, CBS Street, Laredo, TX 78040. Manuel Flores 512-723- 8000 enhancer, Conrac 614219" monitor. Sigma CSG- Broadcasting: faculty position. tenure-track in the de- 3331. 360 Sync generator, Conrac SNA-9/Tektronix 528, tele- partment of communications, rank and salary open. prompters: QTV VPS 100-4, VPS M -14, Vinten Digivi- Good useable broadcast equipment needed: all Terminal degree desired. Candidate must have a re- sion; editing system: Convergence ECS 1 -B, Sony for AM -FM cord of successful production of radio and television types -N Cash available! Call Ray LaRue, 2860, Telemation TAM -105 Audio mixer, Sony 17" KVM- Custom Electronics Co., programming and college teaching experience. A 813-685 -2938 1720, Sony TC-650 3/4" 2tr. R to R, 2 Scott speakers, 4 commitment to excellence and enthusiasm in the Instant cash- highest prices. We desperately need Shure mixers, Ramko DA.Sansui amp., Custom con- classroom and in production work is essential Persons UHF transmitters, transmission lines, studio equip- sole and cabinetry, BTX shadow, 3 Mole Baby Juniors, with only the Master's degree will be considered only if ment. Call Bill Kitchen, Quality Media, 404 -324 -1271. 6 Mole Baby Babys. Mr. Boucher, 617 -244 -6881. there is substantial professional media experience and demonstration of college teaching ability. The person ITC cart machines. Will pay top dollar. Ne must see it Optimod 8000. Recently factory calibrated with new employed should be prepared to teach introduction to first. Call for details: Walt Lowery, David Green Broad- chips. $1800 or best offer. Two Durrough FM DAP broadcasting, radio production, television production, cast Consultants, 703 -777 -8660;6500. Motified matched pair 310''s. $1500 for the pair. Pat broadcast news reporting, broadcast and cable man- Martin, WRKR, 414-552-8787. agement. The ability to teach oral communication, Used videotape. 2 inch and 1 inch. Cash for all brands, in lengths of 60 and 90 minutes. Will pay for communication law, and /or mass communication the- McMartin BA1k, Collins 20 -V3, Skully, Schafer, Teac R/ shipping. Carpel Video, Inc. Call collect, 202 ory is highly desirable. Duties will include teaching 10- -296- R. ITC, TCM, Carts, Tower220'. Moseley, Marti remotes. 8059. 13 hours per semester and producing at least one All equipment of KXXN, Santa Barbara. 805 -964- series for the college's new cable television operation. Donate radio equipment? Small private college be- 3094 The person employed will work with the department ginning a new communications program would appre head in developing a comprehensive program in tele- ciate any donation of equipment suitable for an educa- For sale or trade. 2 Otani MX505QXH 4SH 10" reel to communications and will be expected to become a tional radio station Please be advised that any such reel 4 channel tape recorder. $1500 /recorder. Call driving force in the development of a dynamic, growing contributions are tax deductibie. Please contact: Larry 303- 753 -0043, Bob. communications program. Send a letter of application, Newman, Keystone Junior College, La Plume, PA a detailed vita, and three current letters of reference to: 18440, 717 -945 -5141. Complete Jig set up to build towers. 12" -66" face. Dr. Ray Malzahn, Dean, School of Arts and Sciences Revolving jig for final welding. Leg jig for flanges. Com- Missouri Southern State College, Joplin, MO 64801. FOR SALE EQUIPMENT puter generated structural drawings incl. for all sizes. Deadline for applications is March 15, 1984. Position Bids welcome. Call 918 -540 -2435 bus.; 918-542- available August. 1984. Missouri Southern State Col- 5770 res. -key build new TV fast lege is an EO /AA employer. lbm construction -we stations and cost effectively Quality Media, 404-324 -1271. AssistanVassoclate professor for 9 -month tenure - RADIO PROGRAMING track position anticipated for Fall, 1984 to teach writing Broadcast equipment for sale. Sony V02860 VCR 's, Polka Music Unlimited now available on a barter ba- for television, radio, EFP/ENG, and basic production in RCATK -27 film chains, Phillips PE250 studio cameras, sis exclusively in your market. Send coverage map & television and /or radio. Ph. D. plus professional and convergence ECS-1B editors. For further information, rate card to 323 Harrington Dr., North Syracuse, NY teaching experience required. Established and recog- contact Rick Melamed, ABC -NY 212-887-4981. 13212. nized program, with well equipped facilities. Salary commensurate with qualifications. Minorities and wom- AM and FM Ransmitters -used, excellent condition en are encouraged to apply. Send letter of application, Guaranteed. Financing available. Transcom, 215- MISCELLANEOUS resume/vita and current references by February 20, 379 -6585. Tax benefits can result from your gift! Private university 1984, to Broadcasting Search Committee, Office of Quality broadcast equipment: AM -FM new (non -profit) with an excellent academic broadcasUcor- Academic Affairs, Nestern Kentucky University, Bowl- -N and used, buy and sell. Antennas, transmitters, VTR's, porate television program and production facility ing Green, KY 42101. An affirmative action/equal op- 3" switchers, film chains, audio, etc. Trade with honest, would like to upgrade to 1" format videotape recorders portunity employer. reliable people. Call Ray LaRue, Custom Electronics with computer assisted editing capabilities and broad- COMEDY Co., 813 -685 -2938 cast level character and graphics generation equip- Free Sample of radios most popular humor service ment. Contact Mc Nelson, Pacific Lutheran University (Request on station letter head). O'Liners, 1237 Arma - ltansmltters- UHF -VHF-FM-new and used. Call Television, Tacoma, WA 98447. Phone 206-535 -7267. cost, 6C, Los Angeles, CA 90025. Quality Media, 404-324-1271.

Broadcasting Jan 30 1984 110 RADIO Help Wanted Management Help Wanted Sales Continued Help Wanted Announcers Continued SALES MANAGER MAJOR MARKET GENERAL Central PA AM. Prove your ability -be- OPPORTUNITIES MANAGER come GM in one year. Must carry list: Major market AC seeks two key air Golden opportunity for aggressive highly Seeking a challenge? Growing AM /FM in resume in- performers: 1. Morning Entertainer - top 50 eastern VA market seeks person motivated person. Send and must have a top notch sense of hu- with multi -year GM experience. Knowl- come requirements to Box J -183. EOE. mor. We want someone to set the edge of budgeting, cost control, plan- market its ning, sales & news with solid track record on ear. Will consider a SALES MANAGER team. 2. Morning Anchor - must have for results and community involvement manager with proven local a sharp news sense, crisp writing preferred. Send resume and salary histo- Calif. sales sales record. Must be self -motivated have ability to style, conversational delivery, and ry to Box J -197. Equal opportunity em- & ployer, M -F lead others by example. Fulltime AM with excel- quick sense of humor. Females and lent signal & outstanding news/sports profile minorities encouraged. For both po- beautiful college city, great climate. EOE, M -F sitions, send resume, writing sam- Write Dan Clarkson KVEC, Box 787, San Luis ples, and salary history to Box J -187. Obispo, CA 93401, EOE /MF Situations Wanted Management ON AIR PERSONALITY Help Wanted Sales MGT. TEAM Immediate opening. America's premiere FM Two programming /sales professionals music station. Afternoon drive personality. Ag- available for small /medium market. Over gressive group owner seeks career oriented NATIONAL SALES MANAGER 40 years combined experience. Great individual only Send tape and resume to Joe WGAY, Washington, DC. is seeking a national opportunity for absentee owner in need Nuckols, WNJY - FM. Box 10386. Nest Palm manager. Previous sales experience with Beach. FL 33404. 305 -4616 sales of a turn around situation. Write Box -842 pre- a strong national advertising background 06692, Ft. Myers, FL 33906. ferred. Excellent verbal and written communi- Help Wanted Technical cations skills are required. This is an exception- Situations Wanted Announcers al career opportunity to join a progressive fast - MAJOR MARKET! paced organization. We offer an excellent and MAJOR RESPONSIBILITIES! comprehensive benefits package. Send re- LET KELLY & PATTERSON sume and salary history to: Ted Dorf, WGAY, WAKE UP YOUR MARKET Expertise in full power FM transmitting equip- 8121 Georgia Ave., Silver Spring, MD 20910. ment and state of the art audio gear is needed AM drive team, 7 years experience radio. by leading group broadcaster. You must be 3 years touring as stand up comedy able to excel in a technical management posi- '"' A GREATER MEDIA STATION team. Interested? Phone 713-465- tion in a highly competitive market. If you are EQUAL OPPORTUNITY AFFIRMATIVE ACTION 1 EMPLOYER 0750. self -motivated and experienced in all technica facets of quality FM broadcasting, then we would like to hear from you. Send resume, complete with references and salary requirements TELEVISION to Box J -154. An equal opportunity employer Help Wanted News CHIEF ENGINEER WANTED For Class C FM and Class IV AM. ASSIGNMENT EDITOR Must know audio and RE. Beautiful NEWS Midwest medium market. We have a solid facilities in excellent location with commitment to become number one, professional, stable staff. Good sala- and need a creative, hard worker. Exper- ry with equity opportunity for right PRODUCER ience a must. Resume, salary require- person in ments to Alan Oldfield, KGAN, P.O. Box associated business. Re- WPLG, the Post- Newsweek station in Mi- ply in to: Dudley Waller, 3131, Cedar Rapids, IA 52406. confidence ami /Fort Lauderdale, is looking for a line President, Wayne Long, or Supervi- newscast producer. Emphasis on news sor Engineering, - of KOOI, Jackson Judgement, writing, production, manage- ville/Tyler, TX. 214-586 -2527. EOE. ment skills. Experience in long form DIRECTOR broadcasts helpful. Minimum three years NEWS Help Wanted Management experience as show producer in a net- Must be knowledgeable journalist work affiliated shop. Send resume only who can motivate and manage peo- CPA -SYSTEMS ANALYST MANAGER to: ple, plus administer a budget. Mid- CPA with systems analyst management Deborah Parks -Bunker west network affiliate. Send resume experience. Must have S -38 and RPG III to Box J -93. EOE. experience. Excellent pay and opportuni- Executive News Producer ty for career growth with dynamic broad- WPLG/TV cast media group. Send resume to: PO 3900 Biscayne Blvd. Box 32488, Charlotte, NC 28232. EOE. Miami, FL 33137. PRODUCER/WRITER An EOE Northeast powerhouse seeking best in the GROWING ESTABLISHED COMPANY business to produce fast -paced, highly visual has a career opportunity for VP/general man- #1 rated cast. Send resume, NO TAPES. to. ager in newly- acquired AM -Class C FM com- Dennis Hart, Asst. News Director, WKBW -TV 7 Broadcast Plaza, Buffalo, NY 14202. NO TELE- bo. Sizeable Southwest medium market Eo, nr PRODUCER participation available if you meet the loco:. NEWS PHONE CONTACT, PLEASE. An EOE. Number one news operation in criteria 1. Successfully managed a top entity top your market. 2. Have strong successful sales ten market seeking a producer for a background. outperforming your ARB share in major program. Exceptional writing revenues. 3. College degree. 4. Can provide and leadership skills a must. Signifi- CO- ANCHOR top character references. 5. Have money to cant experience as a major market medium market invest. 6. Have an outstanding record in gener- for NBC affiliate to anchor news producer required. All re- weeknight evening newscasts and report. Pre- al management and sales management. Your sponses will remain confidential. vious anchor /reporting experience essential. response will be held in strict confidence. This EOE. M/F. Our co- anchor is moving to top 30 is a top opportunity in an excellent company Send resume and writing sample to market. Send tape and resume to News Direc- which warrants your inspectior if you are a sere Box H -84. Equal opportunity em- tor, WICD -TV, 250 Country Fair Drive, Cham- paign, IL ous player. Write Box J -186 ployer, M/F. 61821.

Broadcasting Jan 30 1984 111 Help Wanted Programing, Production, Others

DIRECTOR OF ART PROMOTION MANAGER We require a graphic arts pro with WPIX -TV is looking for a highly skilled and creative professional with a minimum of 5 years strong administrative and supervisory experience in television promotion. Independent station promotion experience a plus. Indi- vidual must have demonstrated ability in on -air promotion production, copywriting, radio and skills to manage our 4-person Graphic print advertising and sales promotion. Person will supervise promotion department and art Arts Department. This department department staffs, and will be responsible for station promotion and advertising activities, produces all phases of graphic design including liaison with advertising agencies and development of long and short term strategic for leading TV station in a top 50 and financial plans. Send resume and salary requirements to: P.O. Box 1406, Grand Central Station, New York, NY 10163. An equal employer. market, the two leading radio stations opportunity in the market, and Louisville Produc- tions, a national leader in the com- Help Wanted Technical mercial production industry. Ex- perience with budgets, supply controls and staff supervision important. College degree in art preferred or work equivalent in commercial and /or broadcast art. Should have 5-10 years ex- DIRECTOR, perience in ad design, 2 years in broadcast design and training in computer NEW TECHNOLOGY generated art. Successful candidate must have ability to understand each project, meet exacting deadlines and Television Broadcasting work well with a varied soup of individuals. Contribute your professionalism and in -depth knowledge to ongoing operations send detailed resume to: and future requirements at NBC. Steve Steinberg Vice President- Broadcast Services Key position reporting to the Director, Technical Development demands an individ- WHAS, Inc. ual with proven technological mastery. Responsibilities involve the identification of Box 1084 technology, its system application and the development, through vendors, of Louisville, KY 40201 equipment necessary for implementation. The selected candidate will play a vital role in the planning and achievement of technological standards to insure compati- We are an equal employer. opportunity He will television technology disciplines, three senior staff engineers, as well as the Design and PROMOTION Evaluation lab. MANAGER KDFW-TV the Dallas /Ft. Worth CBS affili- Requirements include profound engineering management experience. The de- requires ate, a creative manager to head sign and construction of at least one major broadcast facility is a prerequisite. department. Must have excellent creative, writing, and production abilities. Thorough knowledge of all television disciplines; considerable system design Supervisory and budgeting skills a must. experience; expertise in the NTSC system strengths and deficiencies; direct first Minimum five years experience required. hand contact with industry state -of- the -art; and management of a TV technical and Two years management preferred. Send operations staff in a major market are necessary. Candidates must possess such resume to'. qualifications as conference and committee chairmanships in professional engi- GENERAL MANAGER neering societies, and will be a recognized authority in the industry, well -published KDFW -TV in broadcast technical arts as well. B.S. or B.A. in engineering or administration is 400 NORTH GRIFFIN ST. essential, combined with training in broadcasing or related fields. DALLAS, TX 75202 AN EOE We offer an excellent remuneration package including company paid benefits and PRODUCTION a stimulating environment which encourages excellence. For prompt consider- MANAGER ation, please submit resume with salary history to: KUED -TV Salt Lake City, Utah Bachelor's degree in communications, journalism, or related field with four years television NBC production experience. two years of which in- VALBRANKER'DNT cluded supervisory or managerial responsibilities or equivalent education and experience SUITE 1678 required. Demonstrated skills in TV production, NBC directing, staging, lighting, video tape and film 30 ROCKEFELLER PLAZA required. Manages and directs production de- EQUAL OPPORTUNITY EMPLOYER partment. Recruits and supervises contractual NEW YORK, NY 10020 employees. Plans and administers budget of $700K. Submit two copies of resume through February 22, 1984. to Patricia Baucum. UNIVERSITY OF UTAH 101 Annex Building, PB -24 Salt Lake City, UT 84112 Equal Opportunity Employer

Broadcasting Jan 30 1984 112 Situations Wanted Management Miscellaneous Continued Wanted To Buy Stations Continued LIKE TO VISIT CHINA? VP NETWORK OPERATIONS THINKING OF SELLING? AND ENGINEERING JOIN US: Escorted and hosted by Radio Virginia -based company (currently with- seeks new opportunity Highly experienced in Peking. Most comprehensive 21 day is start -up ventures, w/ special expertise in pro- out a broadcast property in the state) tour. Inquire cost and details. duction facilities and satellite distribution. seriously searching for a technically com- Paul Hole. 1619 N. Royer St. petitive FM or combo in a small /medium 212 -772 -9815. Colorado Springs, CO 80907 market within 500 miles. Solid financial qualifications. Extensive broadcast own- Situations Wanted News Business Opportunities ership /management experience. Pre- pared to act immediately. Reply in com- COMMERCIAL BUILDING AVAILABLE plete confidence to Box J -172. HELICOPTER PILOT /REPORTER for lease. 29,000 sq. ft., 21 rooms, on four acres seeking position in television and /or located off Route 9 in Peekskill, NY, (35 miles radio. Over 10 years on- camera ex- from New lbrk City). Landsite has been ap- Wanted To Buy Equipment perience. Current in turbine and pis- proved for 8 satellite dishes. Call Mr. Jim Cas- sia, 914 -628 -3451 or 914 -R09 ton helicopters. Reply Box J -181. -0356. ATTENTION: Program directors. DJs, music librarians JAZZ RECORDS WANTED Situations Wanted Programing, INVESTORS WANTED Jazz records of the '50's, '60's, & '70's purchased in any quantity Top price paid Production, Others for class A -FM in Louisiana, for vintage material in good condition. Small groups, singers, big bands. Dis- Missouri. Contact Thom pose of long- unused records in your sta- SATELLITE NEWS CHANNEL Sanders, 314 -754 -5102. tion library & make money. Contact Jeff DIED ON OCTOBER 27,1983 Barr, Jazz Records, PO Box 2905, Wash- ington, DC 20013. 202-667-5524. but the unique team of Computer Graphics Employment Service Designer /Animators it created is Alive and 10,000 RADIO -TV JOBS For Sale Stations Exuberant about their future. The most complete & current radio/TV job publication published irr America. Beware of imitators! Year after Our diverse experience includes Broadcast year. thousands of broadcasters find employment through us. Up to 98% of nationwide openings pub- THE HOLT CORPORATION Graphics, Animation, Corporate Communica- lished weekly over 10000 yearly. All market sizes. all tions, Promotion; Multi -Image Presentation, formats Openings for DJ's, PO's. salespeople. news, production. 1 wk. Computer list. $6. Special bonus: 6 Advertising Illustration, Storyboards, and Print consecutive wks only $14.95 - you save $21! MINORITY OPPORTUNITY Design. AMERICAN RADIO JOB MARKET 6215 Don Gaspar, Las Vegas, NV 89108. Money back guarantee! BLACK POPULATION OVER 90,000. We can provide exciting Graphics for any size NO LOCAL RADIO PROGRAM- production. Available for staff or freelance situa- RADIO, TV, AGENCY JOBS MING IN THIS MIDWESTERN AREA. tions. Call: EXCELLENT ESTATE Up to 500 openings every week. DJ s. news. PU s. eng SIGNAL. REAL Nat Zimmerman (212) 274 -3265 sales. In Australia, Canada, U.S.. all markets, for begin- INCLUDED. $450,000 - TERMS. Janet Scabrini (203) 853 -6676 ners 1 to experienced. Introductory offer. wk. computer $300,000 - CASH. LET'S MAKE A list $8: or save $38.05 - 7 consecutive wks. for $17.95. A C A. Job Market has thousands of lobs yearly in 3 DEAL THIS WEEK! countries A.C.A. Job Market, 452 W. Dearborn St., Radio Programing Dept. B, Box 945, Englewood, FL 33533. Westgate Mall o Bethlehem, Pa. 18017 Introducing 215- 865 -3775 The Baseball America Report RADIO PERSONNEL NEEDED A new radio feature that will take an inside look at The books are out, the holidays are over, and baseball. from the major leagues to the minor radio stations from all the United States leagues and the colleges. Designed for morning over are placing job orders with NATIONAL. To help and afternoon drive time Monday thru Friday. WALKER MEDIA & fill these positions, we need announcers, new - For demo and details: speople, programmers, and sales people. If MANAGEMENT Dave Chase, P.O. Box 2089. Durham, NC 27702 INC. you are ready for a move, don't delay Now is Telephone: 1919) 6897945 the time. NATIONAL places from coast to Midwest CATV complex. coast. For complete details. including bro- Miscellaneous chure and registration form, enclose $2.00 Excellent cash flow! $2.2 postage and handling to: VENTURE CAPITAL million. NATIONAL BROADCAST DEBT FINANCING TALENT COORDINATORS John E Hurlbut For Broadcasters DEPT. B, PO BOX 20551 PO Box 1845 Sanders & Co. BIRMINGHAM, AL 35216 1900 Emery St., Suite 206 ACT NOW: 205 -822 -9144 Holmes Beach, FL 33509 Atlanta, GA 30318 813 -3617 404 355 -6800 -778 Wanted To Buy Stations RADIO SURVEYS WANTED 100 calls. 5495. $127 down and $33 per month Radio station looking PRIVATE Daily raw data free. Surveys personalized and owners to customized. Now in our 9th year of growth. Call acquire radio group. Excellent fi- COMMUNICATIONS Dick Warner. collect. 404 -733 -0642. nancial references. Prefer medi- COMPANY um size markets. Reply Box J- with seven figure cash flow will ac- S-A-M-S 155. quire immediately profitable Eastern seaboard or off-shore TV, radio, ca- n Sportscasters ble, or advertising related proper- Association Inc. PRIVATE INVESTMENT ties. Top prices paid with reasonable America's Largest Organization GROUP allocation, non -compete, consult- of Sports Broadcasters. ing, etc. Absolutely need in -place Member Job Bank. wants to buy AM/FM combo or Class C, No charge to Employers. Southeast-. Jim Cairo, 4010 Roswell Rd. management, depreciable assets Write or call 212- 227 -8080. #6, Atlanta, GA 30342. 404 -252 -7096. and growth, Write Box J -165. 150 NASSAU STREET. NEW YORK, N. Y. 10038

Broadcasting Jan 30 1984 113 For Sale Stations Continued

OREGON State of the art profitable AM with FM (CP) will cover fit million people. Asking $575.000 with $125.000 down. Contact Greg Merrill, 753 R.A.Marshall &Co. 801- -8090. < I\ CHAPMAN ASSOCIATES' \ Media Investment Analysts & Brokers Bob Marshall, President nationwide mergers & acquisitions / Florida fulltime AM located in metropolitan market. Wilkins $300,000 with excellent terms. Outstanding format op- and Associates portunity available. Media Brokers 508A Pineland Malt Office Center. Hilton Head island. South Carolina 29928 803.881 -5252 809 Corey Creek - El Paso. Texas 79912 915-581-1038 NJ AM $600,000 30% WV AM/FM $850.000 30% stimatom IN AM/FM $500,000 20% MI FM $310,000 20% AL AM $360.000 20% TEXAS DAYTIMER WITH FM CP OR AM $35.000 downpayment Dan Hayslett CO FM $30,000 downpayment Due to other interest, this 250w daytimer NC AM $7,500 downpayment with FM is KY FM $50.000 downpayment CP priced at only $180,000, 744 /JIdeet4 with $40,000 down /great terms. Small P.O. Box 1714 RADIO, TV, and CATV single market in southern panhandle. Spartanburg, SC 29304 803/585-4638 (214) 691-2076 Near large markets. Profitable with poten- 11 311 N. Central Expressway Dallas, Texas tial. Box J -182. 901/767-7980 EASTERN MAJOR MARKET FM JAMAfi_RICE CQ MILTON Q. FORD & ASSOCIATES Low down, owner financed. Real estate included. Con- Media Brokerage & Appraisals MEDIA BROKERS -APPRAISERS tact War en Gregory. 203 -364 -5659. William R. Rice "Specializing In Sunbelt Broadcast Properties" William w. Jamar 5050 Poplar Surte 1135 - M'emphis.Tn. 38157 CHAPMAN ASSOCIATES' 15121327-9570 nationwide mergers & acquisitions 050 West take High D. Surie 4103 Austin. TX 78746 FLORIDA AM/FM- single station market -ideal owner operator situation. Priced to move. Contact - Bill Cate. 904 -893- SUNBELT AM 6471. TEXAS Nice facility, real estate included. - AM/FM in college town. Profitable. Priced on terms. ASSOCIATES' Day CHAPMAN timer, fast growing small market, Contact - Bill Whitley 214-680 -2807. nationwide mergers & acquisitions $525,000. Excellent growth pattern, great for a family operation. Great town CHAPMAN ASSOCIATES' and climate. Box J -157. MIDWEST FM FOR SALE nationwide mergers & acquisitions

New. underdeveloped. absentee owned FM stereo station in great city top staff. equipment. ratings, hot format. The surface has just been scratched in sales potential. Owner has other interest and will sell at 21/2 times gross, $585.000 cash or $695.000 terms. BROADCASTING'S CLASSIFIED RATES Hurry-don1 miss the buy of 34-it won't last long! Write Box 5283. Longview TX 75604. All orders to place classified ads & all correspondence pertaining to this section should be sent to: BROADCASTING, Classified Department, 1735 DeSales St., N.W., Washington, DC 20036. Payable In advance. or money Full MUST MAJOR NORTH CAROLINA Check order. & correct payment accompany ALL orders. When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help CLASS C AM -FM Wanted or Situations Wanted; Management, Sales, News, etc. If this information is omitted, we will For sale. $2.95 million. Attractive determine the appropriate category according to the copy NO make goods will be run if all information is not included. terms -standard multiple. Super The publisher is not responsible for errors in printing due to illegible copy -all copy must be clearly typed in growth market! stations or printed. Any and all errors must be reported to the classified advertising department within 7 days of J publication date. No credits or make goods will be made on errors which do not materially affect the WRITE BOX -130 advertisement. Deadline is Monday for the following Monday's issue. Orders, changes and /or cancellations must be MW MAJOR MARKET submitted in writing. (NO telephone orders. changes and /or cancellations will be accepted.)

Suburban 5 kW clear channel AM with excellent pre - Replies to ads with Blind Box numbers should be addressed to: (Box number). c/o BROADCASTING. 1735 sunrise . and post -I- sunset authority Application on DeSales St., N.W., Washington, DC 20036. file for 50 kW and fulltime: FM available under Docket 80-90 mostly new equipment; recently renovated stu- Advertisers using Blind Box numbers cannot request audio tapes, video tapes, transcriptions, films, or dios. offices. Priced at $800,000 ($200,000 in cash for VTRs to be forwarded to BROADCASTING Blind Box numbers. Audio tapes, video tapes, transcriptions, `S- corporation stock. approximately $600,000 in at- films & VTRs are not forwardable, & are returned to the sender. tractive terms/debt assumption) based on projected revenues. Proof of financial qualifications required with Publisher reserves the right 10 alter classified copy to conform with the provisions of Title VII of the Civil response Box J -158. Rights Act of 1964, as amended. Publisher reserves the right to abbreviate, alter, or reject any copy. Rates: Classified listings (non -display). Per issue: Help Wanted: 850 per word, $15 weekly minimum. Situations Wanted (personal ads): 5011 per word. $7.50 weekly minimum. All other classifications: 950 per N.B. La Rue, Media Broker word. $15 weekly minimum. Blind Box numbers: $3 per issue. CATV AAAAA IT010 TV Rates: Classified display (minimum 1 inch, upward in half -inch increments), per issue: Situations Wanted: West Coast $40 per inch. All other classifications: $70 per inch. For Sale Stations. Wanted To Buy Stations, & Public 44 Montgomery Street. 5th Floor. San Fran- Notice advertising require display space. Agency commission only on display space. cisco. California 94104 4151434 1750 Word count: Count each abbreviation, initial, single figure or group of figures or letters as one word each. East Coast Symbols such as 35mm, COD, PD. etc., count as one word each. Phone number with area code or zip code 500 East 77th Street. Suite 1909. New York, counts as one word each, NY 10021 212/288.0737

Broadcasting Jan 30 1984 114 àtes & ont e'sra)

management supervisor; Ginger Sherman, president, succeeding Steven Hunter, re- Media account executive, and Mark Detrick, senior signed. account executive, to account supervisors, Ronald Denman, general manager, KSFX(FM) and Susan Floerchinger, account coordinator, Daniel DiLoreto, gen- San Francisco, has left to form own advertis- to assistant account executive. eral manager of ing agency, Ronald Denman Advertising WGBS(AM)- WLYF(FM) Steve Seidl, senior VP, management supervi- there. Miami, and VP of par- sor, Grey -Twin Cities, Minneapolis, named Richard Henry, executive producer, Sight and ent, Jefferson -Pilot executive VP and management supervisor. Sound Productions, Minneapolis, joins Bo- Broadcasting, joins Mary Brownell, VP and associate research di- zell & Jacobs there as executive producer, in Swanson Broadcast- rector, Grey Advertising, New York, named charge of broadcast production. ing, Tulsa, Okla. - senior associate research director. based owner of KRMG- Bob Applegate, regional manager, West Joanne Nottke, VP, (AM) Tulsa, Okla.; Coast, Media General Broadcast Services account group super- KKNG(FM) Oklahoma (formerly William B. Tanner Co.), Los Ange- visor, D'Arcy -Mac- City; KKYX(AM) San les, named VP. Di Loreto Antonio, Tex., and Manus & Masius, Pryma, from Katz Independent Televi- WBYU(FM) New Orleans, as executive VP, Chicago, named man- Jim chief operating officer and member of board agement supervisor. sion, Chicago, joins Seltel there as manager, directors. Kim Connolly, account raiders team. Kenneth Zuckerman, account executive, DM &M, executive, TeleRep, Chicago. joins Seltel Arthur Elliot, president of defunct Corinthian named senior account there as account executive. Virginia Ste- Television Sales, New York, joins WKRN -TV executive. Richard phens, manager, independent team, Katz, Nashville as president and general manager. Levy, copywriter, Chicago, joins Seltel there as manager, rebels Dick Mason, from KXOA -FM Sacramento, Ca- W.B. Doner, Balti- team. lif., joins KKUS -FM San Luis Obispo. Calif., Nottke more, joins DM &M, Ron Tillery, program and promotion manager, Louis, in same as president and general manager. St. capacity. KETV(TV) Omaha, named director of advertis- George Kalman, from WRNW(FM) Briarcliff Jerry Rice, producer, Young & Rubicam, ing and marketing. Manor, N.Y., joins WNVR(AM) Naugatuck, New York, joins Cunningham & Walsh there Mike Kerrigan, regional sales manager, wTSP- in same Conn.. as VP, general manager and part own- capacity. Tv Tampa -St. Petersburg, Fla., joins er. Bob Boffin, from RKO Radio, New York, WBSP(TV) Ocala, Fla., as general sales man- Thomas Stewart, general manager, WBNS -AM- joins Weiss & Powell there as New York sales ager. Carol Sime, from KDOC -TV Anaheim, WBSP as manager. FM Columbus, Ohio, named VP of parent, manager. Kay Laysa, sales manager, Weiss & Calif., joins traffic Powell, St. Louis, named to RadiOhio Inc. newly created Miles Sexton, national sales and marketing position director of of agricultural sales and manager. KKHR(FM) Los Angeles, named gen- Martin Sherry, general sales manager, WSB- services. AM-FM Atlanta, joins WFOX(FM) Gainesville, eral sales manager. Philip Bandy, client services Ga., as general manager. director, Doug Stewart, sales manager, KOB(AM) Albu- WOTV(TV) Grand Rapids, Mich., joins O &O querque, N.M., named general sales man- Marc Gross, from McGavren Guild Radio, Communications, agency advertising there, ager, KOB- AM -FM. New York. joins KVOD(FM) Denver as general as senior VP, director of sales. manager. Jerry Pelletier, national sales manager, wsoc- Harry Volpe, production manager, Kalish & Tv Charlotte. N.C., named general sales Stuart Tauber, general sales manager, WSBK- Rice, Philadelphia, named VP, production. manager. TV Boston, named assistant general manager. Susan Brown, from Lewis, Gilman & Kyn- Clifton Conley, general sales manager and as- ett, joins Kalish & Rice as account executive, Charles Wing, general sales manager, WTAF- sistant general manager, WF1'v(TV) Orlando, public relations. TV Philadelphia, joins wax-Tv Miami as sales manager. Fla., named station manager. Peter Langmack, creative director, BHN /Ce- Frank Flores, sales manager, w1IT(AM) New dar Rapids (Iowa), advertising and public re- Bill Dobbeck, general manager, Chris Nater & York. named station manager. lations agency, assumes additional duties as Associates Advertising, Albuquerque, N.M., Daniel Ehrman, director. accounting and financial reporting, Gannett Broadcasting 010150 Complete "Ready to Air" Package Group, Atlanta. named VP, finance and business affairs, succeeding James Moore, senior VP. finance. retired. 11 0 t0 $ Joan Barriero, supervisor, station accounting 595radió 25Oty operations and sales service, WVWI(AM) Char- lotte Amalie, Virgin Islands, named business BINGO manager. TREMENDOUS SPONSOR FOOT OLDEST PROMOTION IN THE INDUSTRY TRAFFIC ... Proves the effectiveness of Over 26 years ... 1,000 plus stations. your station with tangible results. Marketing GETS DOUBLE RATE CARD RATE ... CONTINUOUS RENEWALS ... A complete promotional package Sponsors and listeners demand it. Appointments, Ogilvy & Mather, New York: providing sponsors the "extras" that INCREASE RATINGS ... command extra dollars. A proven leader in all markets. Ed Kleban, head of TV production, and Linda c Copyright 1962. J Hampton Mevorach, associate creative director, to senior VP's. and Skip Allocco, producer, and Jed WORLD WIDE P.O. BOX 2311 Littleton, CO 80161 Bernstein, account supervisor, to VP's. Ap- Telephone (303) 795 -3288 pointments, Ogilvy & Mather, Los Angeles: BINGO, INC. "Our Business Is Improving Yours" Gary Elliott, VP, account supervisor, to VP,

3roadcasting Jan 30 1984 115 joins KSAF -TV Santa Fe, N.M., as sales man- Warren Lieberfarb, VP and general manager, ager. domestic, Warner Home Video, Los Angeles, George Merlis, executive producer, En- Lisa Lyons, publicist, MGM/UA Entertain- named worldwide VP, general manager of di- tertainment Tonight and Entertainment vision. ment, Los Angeles, joins KcoP(TV) there as This Week, Paramount Television Domes- media supervisor. Ned Greenberg, manager, audience research, tic Distribution, Los Angeles, has been dismissed from the series and will not be Patricia Kelly, broadcast routine Warner Amex Satellite Entertainment Co., coordinator, replaced. According to an announce- NBC -TV, NBC -owned New York, named director, advertising sales New York, joins ment by Paramount, Jack Reilly will be- WYNY(FM) there as traffic coordinator. audience research, for WASEC's MTV: Mu- sic Television. come sole producer. A spokeswoman for Carolyn Anne Navarra, from Petry Television, the program said the parting was "amica- Nevi!, West Tampa, Fla., joins WCPX -TV Orlando, Fla., as Chris Coast manager, Caballero ble and is in no way a reflection on the Media, Los regional sales manager. Angeles, joins Westwood One, editorial policies of the show" Reports Culver City, Calif. -based radio syndication surfaced last week that Merlis had per- Dale Colama, account manager, KPDX -TV and production as firm, director, Hispanic di- sonality conflicts with studio executives Portland, Ore., named local sales manager. vision. and was resisting attempts to reduce the Pete Farrell, account executive, WAFF(TV) Gerald Bix,nspan, director of programing, show's hard news components. Para- Huntsville, Ala., assumes additional duties Avery- Knodel Televison, New York, joins mount produces the half -hour weekly as local sales manager. Worldvision Enterprises there as director of and one -hour weekend programs in as- Marlene Olsen, account executive, WTHR(TV) research and sales development. sociation with Cox Broadcasting, Taft Indianapois. named local sales manager. Bob Kelley, member of business affairs de- Television Productions and TeleRep. Christopher Gallu, general sales manager, partment, Universal Television, Los Angeles, WMJJ(FM) Birmingham, Ala., joins WBIR -TV named director of business affairs. William Butler, from Financial News Net- Knoxville, Tenn., as local sales manager. Sarah Noddings, entertainment and contract work, New York, joins WPDS -TV Indianapolis as director of programing and Appointments, KOAS-TV Fort Worth: Kathy attorney, Los Angeles, joins Lorimar Produc- creative services. Wood, Dallas sales manager, to national sales tions there as legal counsel. manager; Linda Speer, regional sales repre- Alan Wink, senior corporate auditor, Warner Andrea London, broadcast producer, Cream- sentative, succeeds Wood; Steve Fetterman, Communications, New York, joins Warner er Inc., Pittsburgh, joins TPC Productions, account executive, to Fort Worth sales man- Bros. Television, East Coast, there, as man- Sewickley, Pa., as producer and account ex- ager, and Karen Hodges, sales assistant, Dal- ager of accounting -data services. ecutive. las, to account executive there. Appointments, Breakaway, produced by the John Stevens, pro- Steve Seo!lard, national sales coordinator, Bennett Group and Invero Fiorentino Associ- gram director for KAIR- KLRT(TV) Little Rock, Ark., named national ates in association with Metromedia Stations: (AM)-KJYK(FM) Tucson, sales manager. Peter Lenz, producer, to senior producer; Ariz., named group Vince Calandra, independent producer and program director for former producer, The John Davidson Show, parent, Surrey Broad- Programing and co- producer, The Mike Douglas Show, to casting. producer, and Nancy Haas, associate produc- Appointments, WBSP- to coordinating James Opsitnik, presi- er, producer. Jorn (TV) Ocala, Fla.: Su- dent and co- owner, mains executive producer. san Hrin, programing KBZY(AM) Salem, Leslie Tobin, director of regional sales, assistant, WKBS -TV Ore., joins Bonneville Em- bassy Telecommunications, named VP, mo- Philadelphia, to pro- Broadcasting System, Stevens tion picture and television sales. gram manager; Larry Tenafly, N.J. -based Davis, from wrov-Tv Steubenville, Ohio, to producer and syndica- Vivien Wallace, chief sales executive, Grana - production manager; Larry Sletten, field pro- tor of easy listening ra- da Television, London, named head of televi- ducer, wxvz-TV Detroit, to same capacity, dio format, as presi- sion sales. and Annah Shaffner, from WFMXTv Greens- dent and chief boro, N.C., to director of film services. executive officer. Kenneth Mills, VP, The Media Group, Co- lumbus, Ohio-based production company, Appointments, Susquehanna Broadcasting Terry Allan, executive named to newly created position of VP, gen- Opsitnik Co., York, Pa. -based broadcast group: Rick in charge of produc- eral manager. McDonald, tion, ABC Entertainment, Los Angeles, joins senior program executive, to national program director; Allen Saunders, op- Glen Larson Productions there as VP. Julie Talbott, media planning and programing supervisor, BBDO, New York, joins M.J.I. erations manager, Susquehanna's WRMM(FM) Andrew VP, Orgel, affiliate sales and market- Broadcasting there as sales and marketing di- Atlanta, to group talent coordinator and pro- ing, Warner Amex Satellite Entertainment rector, selling various syndicated radio program analyst, and George Mantel!, air person- Co.. New York, joins Hearst/ABC -RCTV grams. ality, WRMM, to program manager. there in same capacity. Terry DeMoure, from Video 8 Productions, Gary Bruce, program director-operations Joyce Robinson, casting consultant, Home teleproduction division of noncommercial manager, WLAM(AM) Lewiston, Me., joins Box Office. and head of own casting firm, KPrs(TV) Hutchinson, Kan., joins First Gen- WMBD(AM) Peoria, Ill., as program director. Joyce Robinson & Associates, Los Angeles, eration Video Productions there as director of Joan C. Lence, from Command Video, Los joins HBO there in newly created post of ex- marketing. ecutive in charge of casting. Angeles, joins Central Educational Network, Brad Aronson, independent producer, based Chicago -based educational programing Leslie Moonves, director, movies and mini- in Hollywood, joins Centerpoint Television broker, as VP, programing. series. 20th Century-Fox Television, Los An- there as executive production supervisor. geles, named VP, movies and mini -series. Bettie Denny, community affairs manager. general Appointments, Lifetime, New York-based Brad Lusk, manager, KRZN(AM) En- KETV(TV) Omaha, named program and com- glewood, Colo., joins Eagle Syndication, cable network resulting from merger of Via - munity affairs manager. Fort Collins. Colo. -based producer of televi- com's Cable Health Network and Hearst/ Wayne Thing, creative services director, ABC's Daytime: Douglas McCormick, VP, sion commercials for radio, as VP, general manager. w1OL -TV Toledo, Ohio, named production Eastern sales manager, CHN, to Eastern re- manager. gional sales manager; J. Ray Padden, Western Lon Helton, from Radio & Records, Los An- regional sales manager, CHN. to Western re- geles, and part-time air personality, KLAC(AM) Dennis Bade, staff producer, Tower Records gional sales manager, and Charles Cahill, ac- Los Angeles, joins Narwood Productions, Classical Annex, Hollywood, and Peter Ru- count executive, Midwest region, Hearst/ New York, as host, Country Closeup, weekly tenberg, production manager, Tall Pony Pro- ABC, to Midwestern regional sales manager. radio series. ductions, Los Angeles, join noncommercial

Broadcasting Jan 30 1984 116 KUSC(FM) Los Angeles as executive produc- to newly created position of assistant news joins KATV(TV) Little Rock, Ark . as Pine ers. director, operations; John Clark, reporter, Bluff (Ark.) bureau chief. Randy Webber, an- succeeds Pederson: Cliff Chase, 8 a.m. news assignment editor. Jeff McCracken, West Coast manager, Frank chor, KATY, named producer, assumes additional responsibilities Magid Associates, San Francisco, joins KGO- Jon Bascom, congressional correspondent, as producer of weekend newscasts, and Mike TV there as executive producer, special pro- defunct Satellite News Channel, Washington, Roberts, weekend weather anchor, assumes jects. joins ABC News there as correspondent. additional duties as weekday morning weath- Jeanne Meserve, anchor -reporter, American Patrick VanHorn, co -host, PM Magazine, er anchor. Business Network, Washington, joins ABC WDVM -TV Washington, joins KRON -TV San Raymond Boyer, news and public informa- News there as correspondent. Francisco as co -host, T.G. /.4, weekday after- tion director, Williams College, Williams- noon magazine program. Steve Levy, co-anchor, 6 p.m. news, and re- town, Mass.. joins WCVB -TV Boston as news porter, I I p.m. news, WCAU -TV Philadelphia, Craig Ross, floor director, WBNS -TV Colum- assignment manager. bus, Ohio, named program production direc- named co- anchor, new noon news broadcast. Kasey Kaufman, from KOTV(TV) Portland, tor. Joe lzbrand, reporter, KTRH(AM) Houston, joins WCAU -TV as co- anchor. noon named night assignment editor. Ore., Marvin Mandel, former governor of Mary- news. land, joins WNAV(AM) Annapolis, Md., as talk Marvin Zonis, associate professor of behav- Gary Schwitzer, reporter, Cable News Net- show host. ioral and social sciences, University of Chi- work, Dallas, moves to Atlanta headquarters Jim Brinson, from defunct Group W -ABC cago, joins WBBM -TV Chicago as internation- as medical reporter. venture, Satellite News Channel, Stamford, al editor. Marianne Banister, from Pikes Peak Broad - Conn., joins Group W's WIZ -TV Baltimore as Appointments, Associated Press: Bud Wey- KJCT(TV) Grand Junction, Colo., sports anchor. dert, communications executive, New York. casting's joins co -owned KRDO-TV Colorado Springs as to newly created position of staff executive, 10 co- anchor. communications operations; Dave Fisher, 5:30 and p.m. News and Public Affairs manager of communications operations, New Marcia Starrels, economics reporter, York, to newly created position of staff ex- KETV(TV) Omaha, joins WISN -TV Milwaukee Appointments, ABC News: Robert Murphy, ecutive for Satcom project development; Don as business reporter. director of television news coverage, New Evans, chief of communications, Chicago, to York, to VP, television news coverage; John newly created position of assistant to deputy M. Arrowsmith, Southern bureau chief, At- director of communications, and Robert Technology lanta, to senior producer, World News Tonight, Esposito, chief of communications, Albany, Washington, succeeding Dick Rosenbaum, N.Y.. to New York communications execu- John Hoffman, VP and general manager, Uni - named director of special events and political tive. New York. coverage, ABC Radio News, Washington, tel Video Services, New York, named presi- and Leo Meidlinger, operations producer, John Culliton, reporter and weekend weather dent and general manager. World News Tonight, Washington, to broad- anchor, W IOL -TV Toledo, Ohio, named 6 p.m. Appointments, United Satellite Communica- producer. Amy Marsalis, reporter, WTOL -TV, cast producer, World News Tonight. Appoint- tions, New York: William T. Rowse, from named weekend weather ments become effective mid - February. anchor. RCA American Communications, New York Andrew Heyward, associate producer, CBS John Dewey, from KOMU -TV Columbia, Mo., to director of engineering. Susan Solomon, Evening News. New York, named senior producer. He succeeds Lane Venardos, who was named executive producer (BROADCASTING, Jan 23). Kathleen Maloney, senior reporter, WABC(AM) Broadcasting i New York, named news director. 1 735 DeSales Street, N.W., Washington, D.C. 20036 -4480 Larry Edward Maisel, head of Eyewitness

News stall, WBNS -TV Columbus, Ohio, Please send . (Check appropriate box) named VP, news. Nathalie Berry, from WTAE- Broadcasting Gi Magazine TV Pittsburgh, joins waNs.ry as overnight 3 2 years $115 1 year $60 news producer and producer of Eyewitness years $160 AM. (Canadian and international subscribers add $20 per year) Carol Rueppel, executive producer and news manager, WKYC -TV Cleveland, joins 0 Broadcasting iCablecasting Yearbook 1984 KMTV(TV) Omaha as news director. Nancy The complete guide to radio, television, cable and satellite facts Chandler, anchor, WFRV -TV Green Bay, Wis., and figures -$80 (if payment with order $70). Billable orders joins KMTV as weeknight anchor. must be accompanied by business card, company letterhead or Leo Greene, executive producer, Eyewitness purchase order. Off press April 1984. News, KARK -TV Little Rock, Ark., named Name Payment enclosed Company Bill me Address Home? Yes No

City State Zip

Type of Business Title /Position

Signature Are you in cable TV operations Yes (required) No

Greene Hanks For renewal or address change news director. Mel Hanks, 5 p.m. news pro- place most recent label here ducer, named assistant news director. Appointments, wowT(TV) Omaha: Ann Pe- derson, assistant news director, assignments, The one to read when there's time to read only one.

Broadcasting Jan 30 1984 117 director of legal and business affairs, Warner KIJTV(TV) Salt Lake City, joins KWWL -TV Ce- York, named client service executive, Eastern Amex Satellite Entertainment Co., New dar Rapids, Iowa, as promotion manager. regional marketing staff. York, to director of business affairs and depu- Sarah Briley, promotion manager, WKYT-TV ty general counsel, and Jon Leland, director John Kobara, Falcon Communications, elect- Lexington, Ky., joins WCPX -TV Orlando, of creative services, USA Cable Network, ed president, Southern California Cable As- Fla., in same capacity. Glen Rock, N.J., to director of programing sociation, Los Angeles, succeeding David services. Lydia Jones, promotion director, w roP(AM) Edwards, Rogers Cablesystems, who re- Washington, joins WJLA -TV there as on -air signed due to transfer to San Antonio, Tex. Richard Langhans, manager, systems engi- promotion manager. neering, technical operations group, RCA Elections, Department of State Correspon- Washington: Jim Slade, American Communications, Princeton, N.J., Pame Curtis, writer -producer, WAFF(TV) dents Association, named manager. technical programs, govern- Huntsville, Ala., named promotion manager. Mutual Broadcasting, president; Barbara ment communications services. Rehm, New York Daily News, VP, and William Seally, Reuters, secretary- treasurer. Victor Hodson, director of systems engineer- Allied Fields ing, Page Communications Engineers, Vien- Elected officers, International Council (re- na, Va., joins Beaman Corp. -diversified tele- sponsible for awarding of Emmys for pro- communications company there, as director Robert Saudek, founding president, Museum grams produced outside the U.S.), National of switched systems. of Broadcasting, New York, joins Library of Academy of Television Arts and Sciences, Congress, Washington, as chief of motion New York: Renato Pachetti, RAI Corp., Leigh Maul, VP, Security Pacific National picture, broadcasting and recorded sound di- chairman; Mark Cohen, ABC, president; Ed- Bank, New York, joins United Satellite Com- vision. ward Bleier, Warner Brothers Television, ex- munications there as director of banking. vice and Donald Taffner, Ellen Berland Gibbs, VP, senior security ana- ecutive president, Taffner treasurer. John Bonner, sales manager, Wilson Oil Co., lyst, Goldman Sachs & Co., New York, has D.L. Ltd., Martinez, Calif., joins Mycro-Tek, Wichita, left to form own firm, Communications Re- Electe4 members, Arbitron Ratings Radio Kan. -based video equipment manufacturer, sources Inc. there, to consult media compan- Advisory Council, New York: Edward Gilier, as regional sales representative. ies in planning and development, and in ac- WFBG -FM Altoona. Pa. (chairman); Mary Dy- Phil Hart, Southern zone manager, Sony Vid- quisition and divestiture. son, WGCI -AM -FM Chicago (vice chairman); WZAT(FM) Bill eo Communications, Park Ridge, N.J., Walda Roseman, executive VP, Corporation Jerry Rogers, Savannah, Ga.; named national sales manager. for Public Broadcasting, Washington, joins Sommers, KLOS(FM) Los Angeles; Larry Wexler, WPEN(AM) Philadelphia; John Frank - Mark Dineson, International Telecommunications Satellite network technology planning houser, kAMA(AM)- KAMZ(FM) El Paso; David manager, Tektronics, Beaverton, Organization there as executive assistant for Ore., joins Martin, WLW(AM) Cincinnati; Ray Gardella, C there as Rod external relations. -Cor director, data marketing. WICC(AM) Bridgeport, Conn., and Carol May- Cozort, from Tektronix, joins C -Cor as sales Joe Tiernan, membership services director, berry, Katz Communications. manager. data products. National Radio Broadcasters Association, Charlie Whitley, chief engineer, WSOC -Tv Washington, joins Radio- Television News Charlotte, N.C., named engineering manager Directors Association there as editor, Commu- Deaths of parent, Carolina Broadcasting Co. Merle nicator, succeeding Bill Sprague, who is re- covering from stroke. Thomas, engineering manager, WJZ -TV Baiti- Rosser Reeves, 73, more, joins WSOC -TV as director of engineer- William Ford Jr., VP and station manager, retired board chair- ing and technical operations. Post -Newsweek's WDrv(TV) Detroit, named man, Ted Bates & Co. director of cellular operations for parent, Janet Kowalczyk, engineering manager, and advocate of hard - Post Washington. He will Group W's KDKA(AM) Pittsburgh, joins co- Washington Co., sell in advertising, owned KYW(AM) Philadelphia as assistant en- manage all company's cellular radiotele- died of heart attack gineering manager. Jack Layton, engineering phone ventures. last Tuesday (Jan. 24) manager, Group W's wIND(AM) Chicago, suc- Guy Cayton, VP, engineering, International at his home in Chapel ceeds Kowalczyk. Dave Gibson, technician, Microcable, Grenada, Miss. -based company Hill, N.C. Reeves WIND, named chief engineer. involved in private cable, named president. worked for Bates and its James Smith, Western regional manager, Sci- Jim Bogans, president of own firm, Pro Traf- predecessor agencies as copywriter, entific- Atlanta, Los Angeles, joins KCOP(TV) fic, television film and tape traffic service, Reeves in 1960's starting in 1940, and there as engineering manager, succeeding Ed New York, joins Bonded Television Services continued to write copy even after he was Hipps, who joins KPHK -TV San Francisco as there as general manager. Bonded provides named 1956. He retired engineering manager. physical and satellite distribution of televi- board chairman in from Bates sion materials. in 1966. Reeves's selling philosophy was embodied by what he referred to as Promotion and PR Appointments, Capitol Connection News "U.S.P." (unique selling proposition), his be- Service, George Mason University (Fairfax, lief that advertisement must promise specific Va.) microwave television service providing benefit. Reeves is survived by his wife, Betty Jim Gordon, director of public information, C -SPAN coverage of House of Representa- Joy, two sons and daughter. noncommercial KcsM(FM) San Mateo, Calif., tives floor debate and other public affairs pro- Jerome Toobin, 64, director of news and pub- joins PBS, Los Angeles, as national publicist graming to Washington area: Don Silcott, WNET(TV) New for newly opened West Coast national press U.S. Senate press aide and weekend weather lic affairs, noncommercial York, and director of news and among cre- relations office. anchor for GMU's WEEL(AM) Fairfax, to pro- ators of MacNeil /Lehrer Newshour (formerly Riggio, gram host and managing editor; Douglas John director of domestic sales, MacNeiULehrer Report), which is produced at New York, named Joyner, news and program director, WEEL, to Worldvision Enterprises, station, died of heart attack Jan. 22 at Albert marketing director and producer, and Roger director of creative services. Einstein Medical Center. He is survived by Wallace, broadcast supervisor, Army audiovi- Chris Miller, program director, KLOL(FM) his wife, Marlene Sanders, correspondent for sual center, office of public affairs, Pentagon, Houston, joins Allen & Dorward, advertising CBS News, and son Jeffrey. Washington, to operations manager and tech- agency there, as account executive. nical director. Frank Gllcksman, 62, executive producer and Jaclyn Willig, from The Marketing Center, St. among creators of CBS -TV's Trapper John, Elizabeth Elster Granville, VP, Broadcast Petersburg, Fla., joins Ensslin & Hall, M.D., died following stroke Jan. 19 at Cedar Music Inc., New York. joins law firm of Tampa, Fla., as public relations executive. Sinai Medical Center, Los Angeles. He was Kronish, Leib, Shainswit, Weiner & Hellman also executive producer of Medical Center, John Moczulski, director of design graphics, there as head of entertainment and communi- which ran on CBS from 1969 to 1976. He is KABC -TV Los Angeles, joins KGO -TV San cations division. survived by his wife, Pearl, and daughter, Francisco as creative services director. John Donahue, supervisor, data controls de- Susan, director of casting, West Coast, ABC - David Stagnitto, assistant marketing director, partment, Nielsen Television Index, New TV.

Broadcasting Jan 30 1984 118 ("Th

l_ ri stater

Better things in opment of sports instructional films which AT &T Yellow Pages sponsors over ESPN," broadcast advertising he says. "We've been involved in producing While working his way through St. John's 69 15- minute films on a number of sports, University in New York in the late 1950's, including football, fencing, skiing, baseball Frank McDonald earned $256 a week as a and golf." Top coaches are solicited as truck driver. When he graduated in 1960, the guests. best offer he could muster in advertising was A second cable television program in a $56 -a -week estimator's post with Dancer which C &W is active stars Shirley and Pat Fitzgerald Sample, New York. "It was a Boone and is being produced for the Chris- comedown financially," McDonald says, tian Broadcasting Network (CSN). The "but I was confident it would lead to better weekly, half -hour is scheduled to start in things." April, sponsored by Procter & Gamble. The His confidence was not misplaced. Today, series is being co-produced by C &W and a tall, husky 47, McDonald is executive vice Gayle Productions, Los Angeles. president, director of media and marketing "We're also developing two projects for services and a member of the board of direc- syndication," McDonald said. "I can't give tors of Cunningham & Walsh, New York, a out too much information, but one is in the broadcast- active agency that invested almost health area and the other offers a different Frank Patrick McDonald- executive vice $165 million in television and radio in 1983. approach to a beauty pageant." president and director of media marketing He oversees an operation of more than 75 and McDonald is aware of cable's ability to services, Cunningham & New specialists in media planning and buying, Walsh, York; b. target specific demographic audiences, to Feb. 20, 1936, media research and network and syndication Queens, N.Y.; BA in the benefit of specific advertisers, but he is mathematics, programing in offices in New York, Dallas, St. John's University, Jamaica, certain that for now, network television will N.Y., 1960; served with U.S. Army, 1954 -56; Los Angeles and San Francisco. continue to be the dominant medium. media estimator, Dancer Fitzgerald McDonald, a native New Yorker with a Sample, "Basic cable, with its small audiences, 1960-61; timebuyer, Needham, Harper BA degree in mathematics from St. Johns, & has had a minimum effect on network audi- Steers, New York, 1961 says that his initial ambition was to become -63; with Cunningham ences," he points out, while "to some extent, & Walsh since 1963: an actuary. "I was turned away from actuary timebuyer, 1963 -65; pay cable and independent stations have media supervisor, 1965 -66; manager work when I took a course in 'Theory of of made inroads on the networks. media planning, 1966 Statistics,' " he recalls. "I then decided to -68; VP and manager of "But now pay cable is facing programing television programing, take a second look at a career." 1968 -72; senior vice challenges," he says. "They have to work president and director of In the process, he became enmeshed in a media and marketing hard to keep programing on a high level, or services, 1973 -83; discussion with a friend who was complain- executive vice president they won't be able to consolidate the gains and director of media and marketing ing of his inability to get a job in advertising, services, they have made." since 1983; m. except in the mailroom. McDonald bet his Carol Churchill, 1963; Similarly, McDonald believes that the ad children, F. Patrick, 19; friend $10 that he could get an agency job in Michael, 15. hoc programing networks are going to find it some other area. tough to expand their output beyond the oc- "It was touch and go for a while," he the split -30- second television commercial. casional basis of the past. He agrees that acknowledges. "Donahue & Coe and Cun- "This year will see strong pressures on some of these occasional specials have ningham & Walsh both offered me jobs in costs, mainly because of the political pri- brought in reasonably good programing at a the mailroom. Finally, Dancer came through maries and elections and the Olympics," lower cost -per-thousand than spot televi- with a job as a media estimator. And I won says McDonald. "These factors will help sion. the bet." spur the emergence of the split 30's. There's "I don't think there's going to be much He won more than a wager. It was the no doubt that they will contribute to clutter, growth in the ad hoc area," McDonald says, starting point of a career that would lead to a but they are going to come." "and it's not going to change the broadcast post at Needham, Harper & Steers in 1961- McDonald is not part of the advertising universe significantly." 63 (as a timebuyer on Mueller Macaroni, Jax agency pack that automatically condemns However, McDonald envisions growth in beer and Bristol Myers) and then Cunning- network television for lack of quality and barter syndication. He says this procedure ham & Walsh in 1963. His job history at innovation. He contends that network pro- often delivers a lower cost -per -thousand C &W has been varied, marked by steadily grams "are not getting worse; in fact, this without appreciable risk. higher posts: radio -TV buyer, 1963 -65; me- year programs have been fairly decent and McDonald also is high on radio. He be- dia supervisor, 1965 -66; vice president and there have been some good programs. lieves radio is underutilized. But he thinks it manager of TV programing, 1968 -72; senior "It's hard to program for the masses," he is incumbent on the part of agencies to "fig- vice president and director of media and says. "And the general public is not as criti- ure out" how to reach radio's audiences more marketing services, 1972 -83, and executive cal as the advertising agencies are. Natural- effectively. vice president since 1983. ly, we all would like to see TV programs In the future, McDonald is convinced that McDonald's long tenure at C &W is a re- improve." pay television systems will begin to accept flection of client stability. McDonald cites But McDonald lines up with network crit- advertising to avoid raising their charges. the longevity of Procter & Gamble and Qan- ics on program costs, which he believes are And on the other side of the coin, he sees tas airlines, 29 years; St. Regis Paper, 28 "too high." And he is convinced that until cable programing services that now subsist years; Sterling Drug, 22 years; Fireman's recently the networks had made no serious on advertising moving into pay. Fund, 18 years. efforts to contain expenses. McDonald sums up his business philos- Clients may not change much at C &W, Partly in response to rising costs, Cun- ophy this way: "I think it's important to lis- but times do. McDonald believes that over ningham & Walsh has become more active ten. Listen to your clients. Listen to media the next few years, spiraling costs, particu- in program production in recent years. Mc- salesmen who call on you. Listen to people larly in television, will prompt initiatives for Donald is proud of several programing un- in the business whom you respect. Get the different approaches. One approach to cost dertakings for cable. people who work with and for you to talk, containment that he believes will take root is "One of our projects has been the devel- and listen."

Broadcasting Jan 30 1984 119 / Eofo3T @t Former CBS president, John D Backe, has reached new agreement campaign. Gene Jackson, no relation to presidential office seeker to purchase, subject to FCC approval, Gross Telecasting's CBS could not be reached for comment on his exact role in Jackso affiliates waM-TV Lansing, Mich., and wMarml La Crosse, Wis., for campaign. $48 million. Former deal with New York investment banking firm Forstman Little & Co. fell through ( "In Brief," Jan. 9). Backe de- Fourth- season original episodes of Too Close for clined to identify new partner in deal, but independent Comfort, indepen sources dently produced and syndicated half -hour comedy series, will pre identified it as Warburg Pincus, New York investment banking miere week of April 2, according to D.L. firm. Backe said new partner was committed to building Taffner/Ltd. Taffner station which is producing 26 new episodes of former ABC -TV series u group. All-cash transaction, Backe reported, would be structured association with more as "traditional" Metromedia Television, said decision to expanc corporation rather than limited partnership. from 22 episodes Backe also said he hopes initially ordered "was prompted by enormous to get "personally" involved in ACLU of response to our decision to Michigan's appeal of FCC continue production" of series. Pro decision upholding Review Board's gram is being syndicated by Taffner short-term renewal of Gross's Syndication Sales and it, television stations, recently filed national barter minute is being handled by Lexington Broadcas with U.S. Court of Appeals in Washington (see "For the Record," Services (LBS). In unrelated announcement, LBS and MGM/U/ page 104). Backe said he hoped for out -of -court settlement of matter. Television Group disclosed last week that one -hour first -run mu sic /drama series, Fame, has been renewed for second year of inde pendent production and syndication. According to MGM/UA Televi NBC revenues passed $2 billion mark for first time in 1983, RCA sion Group President Lawrence Gershman, between 24 and 2( reported in announcing fourth -quarter and full 1983 financial re- new episodes of former NBC -TV program will be produced, includ sults. RCA said NBC's pre -tax earnings, unspecified, were highest ing several "concert" segments. Series recently completed its thirc in its history with each of operating divisions reporting profits. year of production and is airing on 128 stations in U.S. as well as it Radio division, RCA said, achieved highest earnings in over 25 64 foreign countries. Fame is produced by Eilenna Productions fo: years. RCA reported that total fourth- quarter earnings increased MGM/UA, with Lexington Broadcast Services handling nationa 45% to $78.4 million, or 75 cents per share, on 17% higher sales of advertising sales. $2.48 billion over same period year before. For entire 1983, RCA's earnings totaled $240.8 million, or $2.10 per share, compared to John Tyler, chairman and chief executive officer of SateNte Musi $222.6 million, or $2.03 per share, in 1982. Earnings in 1982 includ- Network, signed letter of intent last Friday (Jan. 27) to take hi ed 64 cents per share in nonrecurring gains from sale of tax attri- company public. Handling transaction, expected to take place ii butes and divestiture of businesses.) Sales in 1983 rose 12% to May, will be Dallas -based brokerage firm of Weber, Hall, Sale E $8.98 billion from $8.02 billion in 1982. Associates. SMN is joint venture of Midwest Communication Inc., Minneapolis, Burkhart/Abrams/Michaels/Douglas & Associ TV and radio broadcasting company had 13% Typical publicly traded ates Atlanta and Tyler. annual revenue growth, 7% income growth and 19.3 % decline in profit margins over five -year period through 1982, with 1982 pre -tax op- Society of Professional Journalists, Sigma Delta Chi, will urge Con erating margin of 17.3 %, down from 21.4% in 1978, according to grass today to repeal fairness doctrine to "ensure the Firs report by Veronis, Suhler & Associates, New York investment that banking firm. Analysis, covering results reported by 46 compan- Amendment means the same thing for newscasts as for newspa ies, shows highest 1982 pre -tax margins on broadcasting oper- pers." Bob Lewis, National Secretary of society and corresponden ations were recorded by Capital Cities Communications (53 %), for Newhouse Newspapers, in testimony prepared for Senat( th( Gross Telecasting (51%) and Dun & Bradstreet (47 %); highest 1978- Commerce Committee hearing, said, "The public deserves i 82 compound annual growth rates in revenues were reported by same benefits of a free press when it listens to the news as when Viacom (78%), American Family (70%) and Gulf United (61 %), and reads it." He also said fairness doctrine and its related persona highest 1978 -82 compound annual growth rates in operating in- attack and editorializing rules have failed in their purpose of pro United (62 %), Turner Broadcasting (50 %) moting diverse points of view on nation's airwaves. come were led by Gulf o and General Cinema (35 %). Broadcasting is one of nine communications industry segments covered in "Communications Industry "Our selling practices are within the guidelines set by the FCC," Report," offered by VS&A, along with updating in spring, at $500. said radio rep executive Ralph Guild, president of Interep, holding o company for McGavren -Guild Radio, Hillier/Newmark/Wechsler & Howard, Weiss & Powell and Major Market Radio. Guild was re- Two prominent media executives are now taking active roles in sponding last week to recent letter sent by Katz Radio President Ken ongoing presidential campaigns-Warner Amex Chairman Drew Swetz to his firm's represented stations described as "anticompe- Lewis in Reagan re- election campaign and Unity Broadcasting titive" nonwired "rep" networks -packaging of client as well as non- Network Chairman Eugene Jackson, who has been named co- client stations, sometimes several in one market, into single buy chairman of Jesse Jackson for President Committee. Lewis heads for agency with rates individually negotiated with each station up Reagan campaign committee's strategy group and is currently ( "Riding Gain," Jan. 23). Interep makes extensive use of nonwired devoting about one day per week to those efforts. Company network selling of spot through its four rep companies. Last spring spokesman said Lewis still stands by his earlier statement to re- FCC ruled that nonwired network approach to selling radio time main as full -time WA chairman throughout presidential election was not in violation of its combination rate policy (BROADCASTING, April 25). Swetz, whose letter said selling noncommonly owned stations in same market has "exclusionary impact upon all other Another piece In place. Andrew Vitali Jr., 45, a lobbyist for the stations in that market," is trying to make new case before FCC. American Petroleum Institute in Washington, will join the Na- Issue is expected to surface during rep panel discussion at this tional Association of Broadcasters as its new vice president for week's Radio Advertising Bureau's Managing Sales Conference in government liaison (BROADCAS77NG, Jan. 9). He will report to Dallas. John Summers, who as executive vice president for government relations, is now the association's chief lobbyist. (Sum- Dennis Fraser, executive VP, Alcoa -NEC Communications Corp., Elk was to that post weeks ago, mers named two after having Grove, Ill., named president and chief operating officer. Alcoa -NEC served as executive VP- general manager.) Vitali, who was with is in midst of negotiations with Comsat's Satellite Television Corp. the API since 1975, worked as an executive assistant to Senator to form operating partnership and supply home earth stations. Ted Kennedy (D- Mass.) from 1966 to 1972 and later served as vice president for the Government Research Corp., publishers o of the National Journal, from 1972 to 1974. Before he joined the Viacom Enterprises has sold off -cable episodes of half-hour com- API, Vitali had his own consulting firm, Washington Research edy, Bizarre, to stations in 14 television markets, including Detroit, Associates. Indianapolis, Boston, Dallas, Cleveland, Sacramento, Tampa -St. Petersburg and St. Louis.

Broadcasting Jan 30 1984 120 x Commissioner Dennis Patrick has hired interim staff. Theodore the education of children by commercial television licensees is :bofner, former Illinois public affairs representative for National strongly in the public interest, and because the record demon- asociation of Manufacturers, is special assistant. Diane Silber- strates this interest is not now being adequately met, the commis- sin, attorney for office of general counsel, is legal assistant for sion should have adopted a flexible processing guideline to en- ass media matters. Kathleen Levitz, attorney for Common Carrier courage the broadcast of such programing throughout the week, ueau, is legal assistant for common carrier matters. when most children's television viewing occurs," he said. o New House resolution (H.Res. 395) that asks networks to voluntar- surer President Richard Nixon will be interviewed by former New ily election predictions before polls close, was intro- irk congressman John LeBoutillier over ABC's Ta&radio service stop releasing week Representative Don Edwards (D- Calif.). Mea- iday (Feb. 3) at 4 p.m. (NYT). According to ABC, Nixon will duced last by cuss past and present foreign policy issues including arms sure is similiar to one offered last year by Representatives Al Swift (D- (R- is more ntrol as well as talk about his new book, "Real Peace." One -hour Wash.) and William Thomas Calif.), but strongly worded. It has 38 co- sponsors. terview will originate live from WABC(AM) New York. o IFL telecasts get under way later next month with ABC's open - ball gazing. Television the power to become "the g contest (first of 18) on Sunday, Feb. 27. At press time, ABC had Crystal has of (George) Orwell's totalitarianism," believes >t yet picked exact game. ESPN will kick off its USFL schedule advance guard ith game between defending champion Michigan Panthers vs. Turner Broadcasting System Executive Vice President Robert hicago Blitz on Monday, Feb. 27. ESPN has 35 -game schedule Wussler. Therefore, he says, industry professionals have "great ames air on Monday and Saturday evenings). responsibility" in using the medium to protect, rather than erode, civil liberties. Wussler compared the vision of Orwell's futuristic novel, roadcast Music Inc. announced Friday (Jan. 27) it was reducing its "1984, " with the "brute power" of television in a luncheon ad- gging periods for radio broadcasters by more than half. Effective dress Wednesday (Jan. 25) to the Los Angeles Advertising Club imediately, radio stations taking part in BMI music logging sam- at the Beverly Hilton hotel in Beverly Hills, Calif. es will be asked to log no more than three consecutive days Emphasizing that U.S. television, protected from undue gov- mually, instead of full week previously required. Logs are used in ernmental influence and enjoying the variety spawned by open imputing royalty payments to BMI's writer and publisher affili- competition, "acts to further freedom," Wussler said he is some- es. times worried about the medium's more insidious aspects. Television's tendency to oversimplify, he contended, may be comments at FCC, National Association of Broadcasters said "presenting our viewers with an artificial view of the world and immission should take responsibility for determining who gets perhaps encouraging them to believe there are easy answers to )w much of $5 million Congress set aside in Radio Marti bill for complicated problems." II stations to alleviate damage from Cuban interference (BROAD - Wussler is also concerned about a tendency among pro- +srmG, Jan. 9). NAB also recommended administrative costs of gramers to 'imitate and duplicate each other." In "1984," he iplementing nilemaking- $2 million out of estimated at -come only spokesmen who looked and sounded alike were em- lency's operating expenses, not out of compensation fund. said, powered to address the public via the "telescreen. " The speakers were selected for their similarity so that their individuality Bx Communications reported 1983 operating revenues for year did not interfere with the messages being delivered. "Are we in iding Dec. 31, of $614,623,000, 19% over 1982 increase television, inadvertently and on the basis of 'Q scores' doing the 514,746,000). Net income totaled $77,950,000, or $2.75 per share, same thing ?" Wussler asked. hich is 19% gain over 1982 ($65,421,000, $2.31 per share). Ac- virtues, he said, are its immediacy, >rding to Cox President William Schwartz, all divisions of Atlan- Among the medium's to act as "a great emotional safety 1-based company contributed to record results in 1983. Broad - democracy and capacity >sting had 7% increase in revenue and 15% gain in operating valve." All of these, Wussler declared, mitigate the negative (come for year. Adjusting for closing of STV operation in 1982 and influences of television and are in stark contrast to "the drab, r deconsolidation of radio sales representation firm (Christal Co.), hopeless, gray despair" depicted by Orwell. :oadcasting revenue was up 11%. Cable TV revenue was up 29 %, "With great power comes great responsibility," Wussler con- ith operating income ahead 21 %. cluded. "There are few forces in our year of 1984 quite as power- o ful as television, and thus there are few who bear quite as much responsibility in protecting liberty as those of us in television." N York -based group owner of five TV's and 10 Broadcasting, New Wussler's remarks were presented as part of a day-long cable dio stations, reported record profits for fourth quarter and full advertising jointly sponsored by the Ad Club and the ear 1983. LIN said profits rose 20% over comparable 1982 period seminar $7,974,000, or 36 cents per share, on revenues of $32,143,000, Southern California Cable Association. Kagan ) 21 %. For year ended Dec. 31, 1983, profits amounted to In a keynote seminar address delivered earlier, Paul ?3,528,000, or $1.06 per share, compared to $20,121,000, or 92 Associates President Paul Kagan offered his estimates of cable mts per share, in 1982. Revenues in 1983 increased 21% over industry growth over the next 10 years. )82 levels to $107,333,000, LIN reported. LIN said its agreement Kagan predicted advertising expenditures will grow from purchase CBS affiliates WISH -Tv Indianapolis and WANE -Tv Fort $400 million for cable in 1983 to $5 billion in 1993, compared 'ayne, both Indiana, for $104.9 million is expected to close in first with a broadcast television growth from $16 billion last year to Jacter of this year. $55 billion in 1993. The percentage of television households o using cable will increase from 41% this year to 53% in 1987, according to Kagan. CC Commissioner Henry Rivera last week released statement dis- anting to watering down of policy statement on children's televi. Whereas cable advertising was less than 2% of all broadcast Ion (BROADCASTING, Jan. 2). Rivera alleged FCC's action changed revenues in 1982, he estimated it will grow to more than 8% in olicy without fully explaining why those changes were in public 1993. Cable network advertising will be 17.8% of all television Unrest. He also said commission's finding that there is sufficient network advertising in 1993, as compared to 4.4% last year, mount of children's programing was arbitrary because that had Kagan believes. Total cable network advertising revenues een based on "little more than conclusory assertions." Further, he should grow to more than $3 billion in 1993, he said, compared hid, legal and policy concerns advanced to support opposition to with a growth from $8 billion to $21 billion during the same time hildren's programing guideline were without foundation. "Be- frame for broadcast television network revenues. ause the carriage of programing designed specifically to enhance

Broadcasting Jan 30 1984 121 COMMITTED TO THE FIRST AMENDMENT & THE FIFTH ESTATE

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Megarights friends elsewhere in government. It had Henry Waxmans in the Congress and Ronald Reagan in On the eve of the 1984 winter Olympics, for which ABC paid the White House. Ignoring the judgments of his own experts, the $91.5 million in TV rights fees, comes word from Olympics President suggested that everybody think this over for a couple of officials in Switzerland that ABC has acquired rights to the 1988 years. His intercession and maneuvers on the Hill led the con- winter Olympics for-unless there has been a monumental trans - tending parties to negotiations that have now dwindled to what- Atlantic typo -$309 million. Looking at those two numbers in ever Wyman and Wasserman are doing these days. A neutral juxtaposition, we scarcely know what to say next, except perhaps observer has to ask whether anybody in this process has given any that Roone Arledge has done something again. recent thought to the public interest. From $91.5 million to $309 million in four years seems a It was assertedly in the public interest, it is remembered here, prodigious leap, hard to account for. But as our report elsewhere that the FCC originally adopted the financial interest and syndica- in this issue points out, ABC officials feel they can justify it. tion rules. It was in the public interest that the Mark Fowler FCC Among the reasons: a favorable location (Calgary, Canada) for proposed to repeal or modify the rules in the light of altered live prime time coverage, 30% more program hours and, this circumstances. Somewhere along the way the public interest time, acquisition of cable, pay TV and cassette as well as broad- faded from the screen as rival economic powers contested for cast rights. advantage. ABC officials tend to minimize their plans, if any, for the cable For that matter, what of the antitrust laws? Isn't it up to the and pay TV rights. But the rights are there, if they want to use courts to decide whether consent decrees obtained under formal them, and if they don't, it has to be worth something to know that antitrust prosecutions have been made obsolete by the evolution the Olympics on ABC won't be competing with the Olympics on of television? Since when did the Congress or the President have cable. We don't know how much that's worth, but by 1988 it the right to usurp the courts' jurisdiction? could be a lot. The process of government and the purpose of FCC rules have If it's hard to see why the price jumped so high, it's not hard to been corrupted. It will take a higher quality of leadership than has see what it means. It means that ABC has confidence not only in been on display in Washington so far to restore order. the deal but in the strength of the business down the road. Neither ABC nor Roone Arledge, as far as we know, is in business to lose money. They obviously put a higher value on the games than the other networks did, but that's the way auctions work. Whoever For the record proves right in this case, the sure winners are the viewers. That's the way television is supposed to work. At different places in this issue are two reports of the kind a magazine of record routinely publishes: annual sales of television receivers, as reported by the Electronic Industries Association, Some victory 19.7 million in 1983; average daily household viewing, as reported by A.C. Nielsen, seven hours, two minutes in 1983. File and For the moment at least, it must be acknowledged that Jack forget. Valenti and his Hollywood producers and Dean Burch and his Wait a minute. Set sales over all were 14.9% bigger than they Committee for Prudent Deregulation-what a marvelous name- were the year before, and color set sales, 14 million, were up have succeeded in heading off repeal or modification of the FCC 23%. Videocassette recorders, at 4 million, were sold at twice the rules barring television networks from acquiring financial inter- volume of 1982. Is the proliferating equipment used? Television ests in the programs they buy and excluding networks from do- sets were turned on for longer periods per day than in any other mestic program syndication. You wouldn't know that to hear Jack year. Indeed, the average viewing time is underestimated, since Valenti talk. His cry last week when ABC and NBC announced Nielsen has no way to track the playback of video recordings. surrender, or maybe a cease fire, was that he had been stabbed in How big can the Fifth Estate get? No telling. the back. At the Polo Lounge they must have doubled over in laughter. Maybe CBS and Tom Wyman will realize their professed wish for a settlement with Lew Wasserman and MCA, but that would guarantee no automatic confirmation by such other interested parties as the United States Department of Justice, the federal courts and the FCC, although whatever Lew thought was OK would probably pass muster with Ronnie. The inescapable fact is that the FCC rules are still in place and so are the antitrust consent decrees that add to the restrictions on network program operations. As long as those conditions obtain, the networks' oppo- nents are the winners. It has been quite a fight, as naked and brutal a manipulation of political power as has ever been brought to bear on broadcasting regulation. The networks started it by urging a sympathetic FCC into action. The National Telecommunications and Information Administration advanced it by siding with the networks on most points. When the Department of Justice came out for repeal of the Drawn for BROADCASTING by Jack FCC rules, with minor adjustments, and suggested it would coop- Schmidt erate in removing the consent decrees, Hollywood turned to This is typical. It's a Christmas card from the FCC, just delivered."

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1 he MoreWe Stavihe Same. While almost every station in Detroit tries everything and anything to capture the important adult listeners, one thing remains constant: WNIC. Consistently dominating the "Adult Contemporary" market, year after year after book after book. With exceptional listener loyalty among 18 -49 year olds. WNIC. Naturally. It's a Josephson Station.

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