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Newsletters Are a Big Busine^ Astronauts Set to Land Columbia

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Newsletters Are a Big Busine^ Astronauts Set to Land Columbia 24 - THE HERALD, Fri., Nov. 13, 1981 _^ SSKSfiST ' . ■£ t •» Kliar *I 4 K--. M ai# ... Newsletters are •JKjPjSmfX MW iinf m Ex-con gets religion...page 13 a big busine^ . 1 Cloudy tonight By Steve Szkotak “ There’s a whole universe of peo­ newsletters. Hudson- also offers Manchester, Conn. United Press International ple out there who are interested in directories of every lawmaker, and Sunday Sat., Nov. 14, 1981 one .particular subject,’’ says Hank cabinet official, lobbyist, agency Witches, French bulldog fanciers Boerner, president of the Boerner and reporter in Washington. — See page 2 25 Cents and purveyors of pornography Organization, a New York-based con­ report on potions, dog shows and INDUSTRY AND association iHanrhfBtrr sulting firm that also produces a erotica. Big Business spreads its half dozen newsletters and specialty newsletters are often aimed at \ message. States communicate with publications. „ "thought leaders,” influential peo­ \ each other. Countries do, too. ple who can have clout on a par­ ^ 'A Financial gurus get rich sharing HE IL L l STR ATK I) the inspira­ ticular issue. their get-:rich-quick schemes. tion for many newsletters. Reporters hreez.e through "Heads" learn the latest drug high. "L e t’s say Tm a fellow up in Ver­ newsletters for the latest informa­ Reporters gossip, learn and ihform. mont and I say, ‘Hey, I know a lot tion on important issues. An energy Retirees find out where America’s about wood burning stoves. I think writer might uncovgr a develop­ most idyllic small towns are hidden. there are a lot of people who would ment of broad interest in such Astronauts set • y ''' Newsletters are soap boxes, pay me for my knowledge,’’’ publications as Petroleum money-makers and information Boerner said, Intelligence Weekly, the Middle chronicles. They bring messages "If it’s done properly, a East Report and the Conservation Frederick F. Gokey, center. Insurance Kendall Hupper, for 10 years of accident- about anything and everything. You newsletter like that can find a real Report. free driving. Hupper has now logged more good market." representative, watches as Irwin Singer, left, can pay as much as $500 a year for For science writers, required president of the Atlas Bantly Oil Co., than 1 million miles of accident-free driving. one, or launch your own for not The multi-faceted newsletter reading might be BioEngineering to land Columbia much more. market bears Boerner out. News for the latest on genetic presents a special safe-driving award to engineering technology, or The ITIKV .ARK A big business A sampling Medical Letter, an information CAPE Ca n a v e r a l ; f u . ( u p d “ We’d be glad to, sir,” Engle aboard Apollo 13 en route to the '■ m themselves — $2 billion a year, by Here is a sampling of some — With President Reagan saying sheet for doctors on drugs and replied. moon forced the spacecraft to conservative estimates. successful newsletters that fill par­ they’re “ in America’s heart,” therapeutics, “ Let me,gust say I’m sure you return early. The only, other The 1981-82 edition of the Oxbridge ticular niches: V astronauts Joe Engle and Richard know how proud everyone down shortened manned flight in U.S. Directory of Newsletters, which •Contest Newsletter is a I’llE EASE OF getting started Safe drivers honored Truly wrapped up space shuttle here is,” Reagan said in a space space history was Gemini 8 in 1966. clearinghouse and tip sheet on how bills itself as the "most comprehen­ lures many entrepreneurs into Columbia’s experiments Friday and hookup over a simple black “ We think we can get everything to enter and win contests. Readers sive guide to U.S. and Canadian newsletters. prepared for an early return home telephone. “ The whole nation. I ’m out of the mission we had planned and the author share theories, newsletters,” li^s an estimated 8,- “ Newsletters have a dual attrac­ At a recent award ceremony, a ticut State Police; Fred Gokey, Alexander LeMay, five years; Herb Saourday. sure the world, but certainly with the exception of time,” Kraft procedures and methods that in­ 000 publications. Experts consider tion,” said Frederick D. Goss, numbers of Atlas Bantly Oil ,Co. senior representative of Tran- Mabe, three years; Everett The decision was made Friday to America has got its eyes and its said. “ We played it very conser­ crease the chances of winning that figure iow, since many cor­ executive director NAA, employees were presented with samerica Insurance Co., loss control Bennett, two years; Clifford Ellis, cut the voyage short by three days heart on you.” vatively.” porate newsletters, or "house •Nations provide the latest on in­ "First of all, it’s an ease of entry division; and John F. McTiernan, two years; John Ferro, two years; safe-driving awards by Irwin and land it at Edwards Air Force “ Thank you very much,” Truly Testing the arm — a cranelike •organs," aren't included. vestment opportunities, political business. If you think you have an premium audit, loss control of Tran- Singer, president of the East Hart­ Mark Fluckiger, two years; Mark Base in California at 4;22 p.m. EST responded. “ We’re awfully honored structure with shoulder, elbow and "W e know (the digest! is only an c lim a te and trends in such idea, you can o ffe r it in a samerica. ford and Manchester retail fuel oil Fox, two years; Dan Sharon, two Saturday rather than risk a second that we’ve got the opportunity to wrist joints designed to put idea of how many newsletters are publications as Costa Rica Report, newsletter," company. Totaled, the accident-free years; LesSyphers, two years; Tom electrical generator failure that take part in this.” satellites in space — was a major out there.” said Patricia, Hagood, The Japan Letter, Chile Today and Secondly, he said, “ you can launch Zagora, two years. could make landing difficult. driving records of the drivers Among those receiving the safe The forecast at Edwards called objective of the Columbia’s second publisher of the Oxbridge Directory. more than 100 other newsletters. it on a shoestring,” amount to more than 2.5 million driving awards, were Kendall “ It was the prudent thing to do,” for broken clouds, winds of 10 miles mission once it was proved, a "It could easily be double that •For farmers, there’s Peach Boerner figures a small "ma and miles. Hupper, who received a special Also with one year of accident- said Christopher Kraft, director of an hour and no rain for the Columbia manned spacecraft could return to number." Fuzz, Green Markets, Peach Times, pa" newsletter, one created by a the Johnson Space Center in award for 10 years of accident-free free driving were Vern ’ Esliger, landing. But the weather was orbit. Readership is in the millions, Strawberry Report and the Lemon couple during weekends in the fami­ Guests at the ceremony were Lt. driving; Joseph Wilkos, seven Jerry Julian, David .Mosher and Houston, after officials decided that expected to “ deteriorate rapidly” at although an exact figure is difficult Administrative Committee, each ly den or garage, can reach up to 500 with one of the ship’s three fuel cell the beginning of the week. The astronauts flexed the arm, Kenneth Kirschner of the Connec­ years; James Starr, six years; Wayne Schnell. then extended it straight out toward to gauge. Many newsletters offering the latest in its special subscribers for an initial first-year generators dead, loss of another . Engle and Truly were disap­ field. Earth and even swung it around to are secretive about their circulation. investment of several thousand might present a problem on return. pointed when they were informed of take a picture of themselves A good yardstick of the industry's •SmallTown USA, billed as the dollars. The ship can liy with two fuel cells the shortened mission after the 24th throught the cabin window with g growth is the Oxbridge. The current "'original newsletter dedicted to the “ You don’t need advertising and that provide its electricity, but orbit of their first space trip. camera mounted on the “ hand” por­ edition lists 3,0(X) more newsletters search for American Shangri-Las," (subscriptions) cover mailing and flight director Neil Hutchinson said “ That’S:not so good,” Truly said. than the last issue, published in 1979, describes selected small towns of 5,- editorial costs. You use the U.S. "landing on one would be a “ pretty But they continued with their tion. Saying it worked “ exactly as 000 to 25,000 people in America’s sun Geothermal energy we hoped,” they then secured it Dr. Hagood said. Postal Service as your delivery ser­ tough” operation. scheduled workload, performing a back in place for landing. By definition, newsletters fall belt, mountain and ski areas. Its vice. So it’s a logical way to go when Reagan, talking with the number of chores that will provide somewhere^ between newspapers target — retirees. you want to become a publisher— astronauts from the Kennedy Space information on the shuttle’s Officials also were bptimistic •Current Comedy is a newsletter and magazines. They appear less and everyone wants to be an editor Center in Houston, joked with Engle capabilities for future flights and scientific experiments designed to UPI photo joke service for “ those who meet frequently than the former, are less or-publisher," Boerner said. and Truly and asked them to pick testing the 50-foot mechanical arm find hidden minerals on Earth were the public," with emphasis on bulky than the latter. use growing in U.S.
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