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Pub Type Edrs Price Descriptors DOCUMENT RESUME ED 233 705 IR 010 796' TITLE Children and Television. Hearing Before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and ComMerce, House of Representatives, Ninety-Eighth Congress, First Session. Serial No. 98-3. INSTITUTION Congress of the U.S., Washington, DC. House Committee on Eneygy and Commerce. PUB DATE- 16 Mar 83 NOTE 221p.; Photographs and small print of some pages may not reproduce well. PUB TYPE --Legal/Legislative/Regulatory Materials (090) EDRS PRICE MF01/PC09'Plus Postage. DESCRIPTORS Cable Television; *Childrens Television; Commercial Television; Educational Television; Federal Legislation; Hearings; Mass Media Effects; *ProgrAming (Broadcast); *Public Television; * Television Research; *Television Viewing; Violence IDENTIFIERS Congress 98th ABSTRACT Held, during National Children and Television Week, this hearing addressed the general topic of television and its impact on children, including specific ,children's televisionprojects and ideas for improving :children's television. Statements and testimony (when given) are presented for the following individuals and organizations: (1) John Blessington,-vice president, personnel, CBS/Broadcast Group; (2) LeVar Burton, host, Reading Rainbow; (3) Peggy Charren, president, National Action for Children's Television; (4) Bruce Christensen, president, National Association of;Public Television Stations; (5) Edward 0. Fritts, president, National Association of Broadcasters; (6) Honorable John A. Heinz, United States Senator, Pennsylvania; (7) Robert Keeshan, Captain Kangaroo; \(8) Keith W. Mielke, associate vice president for research, Children's Television Workshop; (9) Henry M. Rivera, Commissioner, , Federal Communications Commission; (10) Sharon Robinson, director, instruction and Professional Development, National Education Association; (11) Squire D. Rushnell, vice president, Long Range Planning and Children's Television, ABC; (12) John A. Schneider, president, Warner Amex Satellite Entertainment Company; (13) Phyllis Tucker-Vinson, vice president, children's programing; NBC Television Network; (14) Washington Association for Television and Children. Also included are three additional lettersreceived for the record from Squire Rushnell, James A. Fellows (Prix Jeunesse), and Brian Malloy, Washington director, National Coalition on Television Violence. (LMM) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** CHILDREN AND TELEVISION 111 re\ HEARING c\J BEFORE THE SUBCOMMITTEE ON TELECOMMUNICATIONS, CONSUMER PROTECTION, AND FINANCE OF THE COMMITTEE ON ENERGY ANDCOMNIERCE . HOUSE OF REPRESENTATIVES NINETY-EIGHTH 6ONGRESS FIRST SESSION MARCH 16, 1983 dr Serial No. 98-3 Zr Printed for the use of the Committee on Energy and Commerce U.S. GOVERNMENT PRINTING OFFICE (41. 20-006 0 WASHINGTON : 1983 (-4 COMIITTEi ON ENERGY AND COMMERCE JbEIN D. DINGELL, Michigan, Chairman. JAMES H. SCIIEUER, New York -JAMES T. BROYHILL,NorthCarolina RIQUARD L. OTTINGER, New York NORMAN F. LENT, New York Illinois HENRY A. WAXMAN, California EDWARD R.MADIGAN, TIMOTHY E. WIRTH, Colorado CARLOS J. MOORHEAD, California PHILIP R. SHARP, Indiana MA'F,HEW J.RINALDO,New Jersey JAMES J. FLORIO, New. Jersey TOMCORCORAN,Illinois, EDWARD J. MARKEY, Massachusetts WILLIAM E. DANNEMEYER, California THOUAS A. LUKEN, Ohio BOB WHIITAKER,Kansas DOUG WALGREN, Pennsylvania THOMAS J. TAUKE, Iowa ALBERT GORE, JR., Tennessee DON RITTER,Pennsylvania BARBARA A. MIKULSKI, Maryland DANCOATS,Indiana AL SWIFT, Washington THOMAS J. BLILEY, JR., Virginia MICKEY LELAND, Texas JACK FIELDS, Texas RICHARD C. SHELBY, Alabama MICHAEL G. OXLEY, Ohio CARDISS COLLINS, Illinois HOWARD C. NIELSON, Utah MIKE SYNAR, Oklahoma W. J. "BILLY" TAUZIN, Louisiana P RON WYDEN, Oregon RALPH M. HALL, Texas DENNIS E. ECKART, Oh;o WAYNE DOWDY, Mississippi BILL RICHARDSON, New Mexico JIM SLATTERY, Kansas GERRY SIKORSKI. Minnesota JOHN BRYANT, Texas JIM BATES, California FRANK M. Parres,11:, ChiefCounseland Staff Director SHARON E. DAVIS, Chief Clerk/Administrative Assistant DONALD A. WATT, Printing Editor ARNOLD HAVENS, Minority Counsel C") SUBCOMMITTEE ON TELECOMMUNICATIONS, CONSUMERPROlECTIOly,,,AND FINANCE TIMOTHY E. WIRTH, Colorqdo, Chairman EDWARD J. MARKEY, Massachusetts MATTHEW J. RINALDO, New Jersey AL SWIFT. Washington CARLOS J. MOORHEAD, California CARDISS COLLINS, Illinois THOMAS J. TAUKE, Iowa ALBERT GORE, JR., Tennessee MICHAEL G. OXLEY, Ohio North Carolina MICKEY LELAND, Texas JAMES T. BROYHILL, JOHN BRYANT, Texas (Ex Officio) JIM BATES. California JAMES H. SCHEUER. New York HENRY A. WAXMAN, California JOHN D. DINGELL, Michigan (Ex Officio) DAVID K. AYLWARD.ChiefCounsel/StaffDirector PAITI SHWAYDER.Policy Analyst CECILE SHOVES,AssociateMinority Counsel CONTENTS Page Statement of: Blessington, John, vice president, personnel, CBS/Broadcast Group .147 Burton, LeVar, host, Reading Rainbow 24 Charren, Peggy, president, Action for Children's Television 49 Christensen, Bruce, president, National Association of PUblic. Television Stations 35 Fritts, Ed yard 0., president, National Association of Broadcasters 113 Heinz, fh John A., a U.S. Senator from the State of Pennsylvania 139 Keeshan, Robert, New York 11 Mielke, Keith W., associate vice president for research, Children's TeleY1- sion Workshop 143 Rivera, Henry M., Commissioner, Federal Communications Commission 4 Robinson, Sharon, director, Instruction and Professional Development, National Education Association 168 ,Rushnell, Squire D., vice president, Long Range Planning and .Children's Television, American Broadcasting Cos., Inc 111 Schneider, John A., president, Warner Amex Satellite Entertainment Co 48 Tucker-Vinson, Phyllis, vice president, Children's Programing, NBC Tele- vision Network 186 Washington Association for Television and Children 197 Material received for the record by: . American Broadcasting Cos., inc., letter, dated April 22, 1983, from Squire Bushnell to Chairman Wirth re additional material on ABC programing of special interest to children during Children's Television Week 137 Fellows, James A., Bethesda, Md 214 National Coalition on Television Violence, Brian Malloy, Washington director 210 WI) te CHILDREN AND TELEVISION WEDNESDAY, MARCH 16, 1983 HOUSE OF REPRESENTATIVES, COMMITTEE ON ENERGY AND COMMERCE, SUBCOMMITTEE ON TELECOMMUNICATIONS, CONSUMER PROTECTION, AND FINANCE, Washington, D.C. The subcommittee met, pursuant to notice, at 9:40 a.m., in room 2322, Rayburn House Office Building, Hon. Timothy E. Wirth. (chairman) presiding. Mr. WIRTH. Good morning. If the subcommittee could come to order. As I believe everybody knows, this is National Children and Tele- vision Week. This morning's hearing is a further approach on this issue by this subcommittee, which has long been _concerned about the issues of children and television, and the impact of television on the socialization of the,young. As we all know, historically there, have been three main influ- ences on .children. One, the family; secondthe school;and third, the church. A fourth has emerged in the last 30 years and that is the impact of television on the development of children, and the education, and socialization of our young. We, historically in this country, have always put an enormous premium on .the education of our young, and the investment in our young people, from the little red school house tothe American high school today. We are very aware and have long been con- cerned about televisi rLanditalcripace on young people. This becomes prt'cularly important as we see, a number of emergingtechnologiin the 1980's. Alternative ways of developing programing for children, beyond commercial television to the advent and success of Public Broadcasting may change the outlook of the video marketplace. Today we hope to take further steps in understanding what is the relationship between what we ought to .be doing, and where we ought to be going in this area of public and commercial televidion, and its impact on our children. Before going to our witnesses, let me ae,k my colleagues if they have any statements that they would like to make. I would like to start on my Jeft with the ranking minority member, Mr. Rinaldo. [Mr. Wirth's prepared statement follows:]`- STATEMENT OF HON. TIMOTHY E. WIRTH Today we begin hearings on the critical issue of children and television. Last year, when I introduced the House resolution which created National Children and Tele- (1) 1 2 vision Weekhad Mit:tided that we dedicate this week to a thoughtful and probing examination of the priigramming needs of younger Americans. 9., There is no question that television has become an integral part of everyday life, with profound effects on people of every age. Television has the potential to provide Unique educational and entertainment opportunities for children, yet often falls short of its promise. As part of this national look at children's programming, I am hopeful that this Subcommittee can begin to make some real progress in sorting out much of the,debate and controversy surrounding the programming needs of chil- dren. In calling thin hearing, I hope that we can put the disagreements of the past behind us and look toward solutions of the future. Children are this country's most precious resource, yet their needs Ke often not adequately served. During their most formative yearsthe
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