ANNEX I LRPS-2019-9146581 TERMS OF REFERENCE FOR INSTITUTIONAL CONTRACT

1. Title of the assignment: Institutional Contract: Reaching parents through social media and radio shows on violence against children in and Lombok

2. Background and Justification:

A 7.5 magnitude earthquake struck the Minahasa peninsula, on Friday September 28th, 2018 at about 6pm with its epicentre in the Donggala Regency, . It was followed by a tsunami with waves up to 7m high which struck the city of Palu, Donggala and Mamuju in West Sulawesi. The combined effects of the earthquake and tsunami led to the deaths of at least 2,256 people. More than 10,000 others were injured, of whom 4,612 were seriously injured. More than 70,000 houses were reported to be damaged, forcing tens of thousands of people to live in shelters and tents. It was reported that a month after the disaster 206,524 people had fled their homes and become displaced persons. Radios are an effective medium to reach audiences. Two stations, Radio Nebula FM (101 MHZ) and RRI (government owned) are active in Palu and have been providing information to residents on emergency response and recovery, and engaging with residents to gain their feedback. Seven days after the earthquake, Radio Nebula FM aired to receive calls and messages from listeners and invited them to share their experiences. Since then, Nebula has provided a platform for listeners to ask the government questions and ultimately to hold the government accountable.

Red Cross /Pelang Merah Indonesia (PMI) is currently broadcasting a weekly (Wednesday at 8pm) interactive radio programme called “NOLELEI” to support collective community advocacy related to the emergency response efforts. Callers can have discussions with the various resource persons (from the government and humanitarian organizations) working on emergency response and recovery in Palu. Furthermore, red cross gathered feedback, questions and complaints from affected communities through various channels, include through radio.

Though no numbers on radio listenership exist, a network of community radio in Palu targets 8,000-10,000 in 20 districts. According to Nielson, 62 million Indonesians listen to the radio. Through observations and discussions in Palu, radio listenership (through handheld devices and mobile phones) has increased in the aftermath of the emergency.

Furthermore, in August 2018, an earthquake struck the island of Lombok. This also left widespread damage, with more than more than 600 deaths and 400,00 people displaced. Recovery is ongoing and parents can also be reached with messaging through radio’s. Although limited information is available on listenership numbers and coverage.

Many girls in Indonesia lack the information and life skills necessary to navigate the complex worlds they live in, making them vulnerable to teenage pregnancy and child marriage. Comprehensive reproductive education is not provided in schools and very few parents openly discuss these topics with their children. One in nine girls in Indonesia marry before the age of 18 and these girls are four times less likely to complete their secondary

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education (BPS 2016). In particular, South Sulawesi has one of the highest burdens of child marriage in Indonesia, with over 6,500 girls per year marrying under 18 (SUSENAS 2016) and a district-wide prevalence of 25%, over double the national average

By engaging parents through multiple channels, we aim to change their attitudes and behaviour and improve the lives of adolescent girls and boys affected by natural disasters in Palu and Lombok. Parents will be made (more) aware of the different issues affecting adolescents, eg. child marriage and bullying and how to address them, and be given methods and techniques for eg. positive parenting. In a listening exercise conducted with children and caregivers in Palu and Lombok, children expressed feeling that their parents were now quicker to get angry and caregivers described being stressed given their current situation.

3. Purpose and Objective of the Assignment:

Purpose This program directly contributes to: - Sustainable Development Goal (SDG) 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels; SDG Target 16.2; By 2030, end abuse, exploitation, trafficking and all forms of violence against and torture of children; - SDG 5: Achieve gender equality and empower all women and girls; SDG Target 5.3; By 2030, eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation; - Government of Indonesia (GOI) and UNICEF’s Child Protection Programme Outcome 3: Girls and boys, especially the most disadvantaged, are progressively protected from violence, exploitation, abuse and neglect by the child protection system and Output 3.3: The capacity of children and families to advance public dialogue in view to eliminate practices and behaviours harmful to children is increased.

UNICEF is therefore looking to contract the services of a credible institution to partner with to identify and delivery the context and culturally appropriate materials. The institution will have strong domestic experience working developing engaging content, with specific technical experience in developing radio shows.

Objective To increase knowledge and understanding of adolescents and parents on the following thematic topics: - Stress management: stress and anger management, managing emotions, return to routine, and addressing bullying (how to respond when their child gets bullied). - Violence against children: physical punishment vs. positive parenting, alternatives to harsh discipline and permissive parenting. It should also be clear to listeners on how to report violence. - Child marriage: importance of communicating with your adolescent children about topics like reproductive health, healthy & respectful relationships, etc. - Sexual violence against children: educating children about good touch & bad touch, trust your children if they report to you, who to ask for help, etc.

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4. Scope of Work, Description of Assignment, and Deliverables:

Scope of work The proposed initiative aims to provide information to parents on the 4 themes in order to improve the wellbeing of adolescent girls and boys. Parents will be engaged to test key messages and to ensure that the content developed is culturally and contextually appropriate.

Description of Assignment Institutions are invited to submit a proposal which describes the approach they would take during the development of culturally relevant materials (online and radio) for parents of adolescent boys and girls, focusing on stress management, violence against children, child marriage, and sexual violence against children.

A. Radio Each radio show should cover one topic (on stress management, violence against children, child marriage, and sexual violence against children) and the storyline developed should flow from one to the other (with the same characters). The radio show can involve activities for the parents and children to participate in while listening – eg. coping with stress – breathing exercises (breathing in for long deep breaths) / activities geared towards relaxation.

A campaign slogan/tagline should be developed that can be played in the breaks and to announce the radio shows. This will support listeners in making the link between all aspects of the campaign and direct listeners to the online content.

B. Online (social media) Interactive and engaging online content to be developed with the same characters and themes as the radio show.

The institution will need to collaborate with another contractor who is developing a print magazine for parents. We suggest having the same characters as in the print materials.

This assignment will map existing radio stations in the affected areas and provide a user profile of radio listeners. The story/outlines for the themes will be developed in consultation with parents; the characters developed should resonate with parents; and they should be able to identify with them.

The institution will need to support in the development of MOU’s with the radio stations to air the 4 radio shows.

1. Inception report The inception report should include a desk review of existing IEC materials on psychosocial support, violence against children and child marriage and mapping of (community) radio stations in the affected areas and rapid empathy mapping/user profile development of radio audience/listeners and listenership profile (including the most appropriate language to use).

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Furthermore, for both locations, suggestions should be made on which radio stations to partner with.

2. Drafting of thematic materials (for social media and radio) A package of materials (for social media and radio) will be developed on the 4 identified themes. This includes the development of characters through a participatory process, which will be used for both social media and radio.

The institution can conduct an FGD to test the key messages and understand from parents what they currently know on the 4 themes to ensure that they are appropriate and relevant. It will also need to be understood which channels/stations parents prefer to watch/listen to, to know in which genre the materials should be developed (eg. Dramatic, serious, action, comical or soap opera, etc.).

For radio, the institution will be responsible for the full production of the materials, which includes the voice actors, recording, etc. The duration of each radio show should be approximately 15 minutes, but length should be conferred through the listenership profile. The institution will be responsible for the recruitment and training of the voice actors.

3. Media buying with radio stations in Palu and Lombok The institution will need to procure radio time to air the 4 thematic radio shows with: - Nebula as well as with the 6 community radio stations in Palu - Identified (community) radio stations in Lombok (through the scoping for the inception report)

4. Finalize package of materials The materials are finalized and submitted ready to air/published online, including a final report and presentation to UNICEF Jakarta.

5. Monitoring of content and final report Support is provided to ensure airing of radio shows and listeners profile and numbers as well as rapid feedback of listeners (random survey supported through U-report to check who heard the show, what they thought about it, etc.)

Tasks Deliverable Timeframe/duration/ Due date PHASE 1: NOVEMBER 2018-SEPTEMBER 2019 1. The inception report should include a desk • Inception report 8 March, 2019 review of existing IEC materials on [3 weeks] psychosocial support, violence against children and child marriage and mapping of (community) radio stations in the affected areas and rapid empathy mapping/user profile development of radio audience/listeners and listenership profile

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(including the most appropriate language to use).

2. A package of materials (for social media and • Draft package of 5 April, 2019 radio) will be developed on the 4 identified thematic [4 weeks] themes. This includes the materials development/testing of materials through a available for participatory approach to ensure that the review (social messages and genre are appropriate to the media and radio) context. The same characters will be used • Media for all 4 themes. buying/time bought in Palu 3. Media buying (procuring radio time) with and Lombok radio stations in Palu and Lombok

4. The materials are finalized and submitted • Final thematic 3 May, 2019 ready to print/air, including a final report. materials (social [4 weeks] media and 4 radio recordings) 5. Support is provided to ensure airing of radio • Final report 17 May, 2019 shows and listeners profile and numbers as • Presentation to [2 weeks] well as rapid feedback of listeners (random UNICEF survey supported through U-report to check who heard the show, what they thought about it, etc.)

5. Reporting Requirements:

The selected institution will carry out the tasks outlined above in consultation with the contract supervisors, Emilie Minnick and Felice Bakker, and UNICEF colleagues in Palu and Lombok. All reports will be delivered in English, and all products should be delivered in both English and Bahasa Indonesia language.

6. Payment Schedule: Payment will be made based on satisfactory completion of deliverables as per ‘scope of work, description of assignment and deliverables’ section of this TOR. All travel expenditure/arrangements should be covered in the total cost of consultancy, the selected institution will carry full responsibility for all those arrangements. The payment schedule shall follow the following table:

Deliverables Percentage Payment Due Date 1. Upon satisfactory completion of 20 % March 8, 2019 the first task and deliverables 2. Upon satisfactory completion of 40% 5 April, 2019 the second and third deliverable

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3.Upon satisfactory completion of 40% 17 May, 2019 the fourth and fifth task and deliverables

7. Methodology: The methodology is described in’ Scope of Work, Description of Assignment, and Deliverables’.

8. Timing/duration of contract: The duration of this contract is 3.5 months after the signing of agreement between UNICEF and the selected contractor [start date: February 15, 2019; end date: 31 May, 2019] 9. Qualifications Required: 1. The institution/agency must be a legal entity 2. The institution/agency must be able to provide good demonstrated portfolio in related tasks for at least 3 past years. 3. The institution/agency should have the below specialized expertise: o Experience in the production of engaging radio shows o Experience in developing content for parents 4. Good understanding of the rights-based programming environment for children and their guiding international frameworks (especially CRC, CEDAW). 5. Experience of working with UN/ INGO/ Government organizations across geographies. Case- studies/publications will be a plus. 6. Team members should have the following qualifications o Local knowledge of Indonesia, preferably in South Sulawesi o Expert on topics related to well-being of adolescent girls and boys o Postgraduate degree in relevant discipline o Excellent writing skills in English

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