DOCSLIB.ORG

The Ultimate Guide to Marketing Your Blog, Podcast, Or Videos With

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Ultimate Guide to Marketing Your Blog, Podcast, Or Videos With BlogWorld & New Media Expo Presents… The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest Everything you need to know about using Pinterest to build your brand and drive traffic to your blog, podcast, videos, or other online content. By Allison Boyer The Ultimate Guide to Content Marketing on Pinterest Copyright © BlogWorld & New Media Expo 2012 Written by Allison Boyer for BlogWorld & New Media Expo, with support from Jessica Boyer, Amber Avines, and the rest of the BlogWorld staff. Page 1 The Ultimate Guide to Content Marketing on Pinterest BlogWorld & New Media Expo and Allison Boyer are not affiliated with Pinterest, Inc. The Pinterest name and logo, and any other products or brand names mentioned in this publication are the trademarks of their respective holders. Any mention of trademarked name or other mark is for reference purposes only in sharing educational content. Copyright / trademark infringements are not intended, or implied. An excerpt of this eBook may be shared without seeking permission if credited to BlogWorld & New Media Expo with a link back to more information about the eBook. For all other sharing questions, email [email protected]. Page 2 The Ultimate Guide to Content Marketing on Pinterest Contents Introduction: ................................................................................................................................................ 6 Chapter One: Why Pinterest? ...................................................................................................................... 8 Chapter Two: Pinterest 101 ‐ How to Get Started ..................................................................................... 17 Joining Pinterest .................................................................................................................................... 18 Creating Pinterest Boards ...................................................................................................................... 19 Group Pinterest Boards ......................................................................................................................... 23 Time to Start Pinning! ............................................................................................................................ 27 How to Pin ............................................................................................................................................. 30 Can You Pin Anything? ........................................................................................................................... 32 Finding People to Follow ....................................................................................................................... 33 Following Boards Versus Profiles ........................................................................................................... 35 Like and Comments ............................................................................................................................... 38 Pins Versus Repins ................................................................................................................................. 39 Even More Pinterest User Tips .............................................................................................................. 41 Chapter Three: Advanced Pinterest for Content Promotion ..................................................................... 43 It’s All About the Pictures ...................................................................................................................... 43 It’s All About the Pictures, Part Two ...................................................................................................... 48 Creating Content Channels .................................................................................................................... 49 Video Pins .............................................................................................................................................. 52 Content with a High Repin Value ........................................................................................................... 54 What’s Your Call to Action? ................................................................................................................... 59 Pinterest Exclusive Coupons .................................................................................................................. 60 Running Contests on Pinterest .............................................................................................................. 62 Chapter Four: Building Your Brand and Community with Pinterest .......................................................... 68 Introduce Your Team ............................................................................................................................. 68 Daily Find Board ..................................................................................................................................... 70 Project Progression ................................................................................................................................ 71 Create Conversations on Pinterest ........................................................................................................ 72 Promote Where You’ve Been Featured ................................................................................................. 74 Community Member Feature Board ...................................................................................................... 75 The Facebook – Pinterest Link ............................................................................................................... 76 Page 3 The Ultimate Guide to Content Marketing on Pinterest Chapter Five: The Pinterest Search Engine Game ..................................................................................... 78 On‐Site Search ....................................................................................................................................... 78 Pinterest and Search Engines ................................................................................................................ 80 Chapter Six: Pinterest Statistics and Monitoring ....................................................................................... 82 Find Out What Are People Pinning ........................................................................................................ 82 Your Own Analytics ................................................................................................................................ 83 *Gasp* Blocking Pinterest ..................................................................................................................... 84 Third Party Analytics .............................................................................................................................. 86 Track Your Pins and Drive More Pinterest Traffic with Pinerly: Interview with CEO Rick Kats .............. 89 A Final Thought: So, Is Pinterest Right For Your Content? ........................................................................ 93 About the Author ....................................................................................................................................... 95 About BlogWorld & New Media Expo ....................................................................................................... 96 Page 4 The Ultimate Guide to Content Marketing on Pinterest Page 5 The Ultimate Guide to Content Marketing on Pinterest Introduction: Right now, Pinterest is hot. How hot? Hot enough that Mark Zuckerberg signed up for an account. Hot enough that Google's VP of corporate development, David Lawee, has at least put some thought into a potential purchase. Hot enough that major companies like Whole Foods and HGTV are jumping on board. Hot enough that you should care about how this new social experience could benefit your online content. One of the reasons Pinterest is so popular is that this network is unlike any other social network platform out there. The downfall to being different, of course, is that social media marketing techniques we use on Twitter, Facebook, Google+, and others networks doesn’t really work for Pinterest. This eBook is going to be a whirlwind of information, but before we get started, you have to understand the basics of what this network is all about and, more importantly, why you should care. Essentially, Pinterest is a way to organize and share your bookmarks in a visual way. Each “board” is a category (e.g. recipes or flowers) and each “pin” is a link or picture you want to remember and share with your friends. As you browse online, you can pin cool stuff you find to a corresponding board. You can also “repin” anything you see someone else has pinned. Pinterest is “just another social network,” or so some would have you believe. It’s hot right now, but MySpace was once hot too. It seems like only a few days ago we were raving about Google+ and now we’re supposed to learn and use yet another social network? I know that’s what a lot of you are thinking, because I was thinking it too when I first heard of Pinterest. And so, I resisted joining for several months. I only finally joined after one of my friends (someone who isn’t into blogging and social media at all, by the way) insisted—and even then, I did so begrudgingly. Yes, you read that right. It took someone who barely
Load more

Recommended publications
  • A Longitudinal Study of Follow Predictors on Twitter C.J
    A Longitudinal Study of Follow Predictors on Twitter C.J. Hutto Sarita Yardi Eric Gilbert School of Interactive Computing School of Information School of Interactive Computing Georgia Institute of Technology University of Michigan Georgia Institute of Technology [email protected] [email protected] [email protected] ABSTRACT ness; and profile completeness [30]. We also assessed nu- Follower count is important to Twitter users: it can indicate merous attributes specific to the content of users’ tweets, popularity and prestige. Yet, holistically, little is understood such as: propensity to express positive versus negative sen- about what factors – like social behavior, message content, timent [26,37]; topical focus [40]; proportions of tweets and network structure – lead to more followers. Such in- with “meformer” content versus informational content [33]; formation could help technologists design and build tools frequency of others “retweeting” a user’s content [5]; lin- that help users grow their audiences. In this paper, we study guistic sophistication (reading difficulty) of tweets; and 507 Twitter users and a half-million of their tweets over 15 hashtag usage. Finally, we evaluated the impact of users’ months. Marrying a longitudinal approach with a negative evolving social network structure, collecting snapshots of binomial auto-regression model, we find that variables for their friends and followers every three months for fifteen message content, social behavior, and network structure should be given equal consideration when predicting link months. With this, we can evaluate the effects of network formations on Twitter. To our knowledge, this is the first status, reciprocity [18], and common network neighbors. longitudinal study of follow predictors, and the first to show Our variables were selected from prominent theoretical that the relative contributions of social behavior and mes- constructs bridging social science, linguistics, computer sage content are just as impactful as factors related to social mediated communications, and network theory.
    [Show full text]
  • Marketing and Communications for Artists Boost Your Social Media Presence
    MARKETING AND COMMUNICATIONS FOR ARTISTS BOOST YOUR SOCIAL MEDIA PRESENCE QUESTIONS FOR KIANGA ELLIS: INTERNET & SOCIAL MEDIA In 2012, social media remains an evolving terrain in which artists and organizations must determine which platforms, levels of participation, and tracking methods are most effective and sustainable for their own needs. To inform this process, LMCC invited six artists and arts professionals effectively using social media to share their approaches, successes, and lessons learned. LOWER MANHATTAN CULTURAL COUNCIL (LMCC): Briefly describe your work as an artist and any other roles or affiliations you have as an arts professional. KIANGA ELLIS (KE): Following a legal career on Wall Street in derivatives and commodities sales and trading, I have spent the past few years as a consultant and producer of art projects. My expertise is in patron and audience development, business strategy and communications, with a special focus on social media and Internet marketing. I have worked with internationally recognized institutions such as The Museum of Modern Art, The Metropolitan Museum of Art, Sotheby’s, SITE Santa Fe, and numerous galleries and international art fairs. I am a published author and invited speaker on the topic of how the Internet is changing the business of art. In 2011, after several months meeting with artists in their studios and recording videos of our conversations, I began exhibiting and selling the work of emerging and international artists through Kianga Ellis Projects, an exhibition program that hosts conversations about the studio practice and work of invited contemporary artists. I launched the project in Santa Fe, New Mexico ⎯Kianga Ellis Projects is now located in an artist loft building in Bedford Stuyvesant, Brooklyn.
    [Show full text]
  • How Can Social Networking Help Enhance My Business? Presented By
    How Can Social Networking Help Enhance My Business? Presented by: Women, Work & Community Sunrise County Economic Council Northern Maine Development Commission Maine Woods Consortium © 2011 Women, Work & Community Developed by: Erica Quin-Easter, Microenterprise Coordinator [email protected] (207) 764-0050 – Aroostook County center © 2011 Women, Work & Community Workshop Goals • Introduce you to social media applications you can use to expand your business marketing • Inspire you to integrate social media into your marketing plan • Help you develop next steps for using social media to stay informed and connect with customers • Minimal lingo, maximum empowerment © 2011 Women, Work & Community What This Workshop Is Not: • Click-by-click “how-to” for specific applications – Broad overview will introduce you to social media options and successful models – Individual assistance available 1-on-1 • Specific advice for your situation – General questions and personal experiences welcome! – Specific questions may be referred for individual response and 1-on-1 support © 2011 Women, Work & Community Introductions • Your Name, Town, and Business • Current uses of social media? (business or personal) • Goals for this workshop © 2011 Women, Work & Community A World Online: Basics Before Social Media • Website – Clean, coherent, depth of content • Maps, Places, other directory listings – Google, Yahoo, Bing, etc. • Email marketing – Constant Contact ($) or your own email (<500) • Business phone and address – Can people find and contact you? ©
    [Show full text]
  • Social Media
    Social Media Social media is media designed to be distributed through social interaction using Internet and web-based technologies. Social media use is said to be the defining factor in the idea that the current period in time will be defined as the “Attention Age.” Wikipedia lists the following information and examples of social media: Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo. Examples: Communication Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer Social networking: Bebo, Elgg, Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock Social network aggregation: NutshellMail, FriendFeed Events: Upcoming, Eventful, Meetup.com Collaboration Wikis: Wikipedia, PBworks, Wetpaint Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike Social news: Digg, Mixx, Reddit, NowPublic Opinion sites: epinions, Yelp Multimedia Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr Video sharing: YouTube, Viddler, Vimeo, sevenload Livecasting: Ustream.tv, Justin.tv, Stickam, Skype Music and audio sharing: imeem, The Hype Machine, Last.fm, ccMixter, ShareTheMusic Reviews and opinions Product reviews: epinions.com, MouthShut.com Business reviews: Customer Lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers Entertainment Media and entertainment platforms: Cisco Eos Virtual worlds: Second Life, The Sims Online, Forterra Game sharing: Miniclip, Kongregate .
    [Show full text]
  • Comparing Tumblr and Posterous | 40Tech
    ABOUT ADVERTISE CONTACT US GUEST POST GUIDELINES EMAIL POSTS Android iOS Mac Windows Google Cloud Evernote Springpad Productivity Enter keywords... Follow Us POPULAR LATEST COMMENTS TAGS Comparing Tumblr and Springpad vs Pinte re st vs Eve rnote Posterous vs… Nobody? JUNE 16 , 20 11 BY KARMA 19 COMMENTS APRIL 12, 20 12 Hello there! If you are new here, please consider subscribing to the X Could Google Drive Be An Eve rnote RSS feed or following us on Twitter to receive site updates. Alte rnative ? APRIL 28 , 20 12 PDFmyURL.com What Chrome Apps Do You Actually Use ? [Re ade r Fe e dback] MAY 11, 20 12 How Many Unre ad Me ssage s Are in Your Inbox? MAY 28 , 20 12 Should This Android Love r Switch Back to iOS? MAY 13, 20 12 Today, 40Tech is pleased to present a guest post by Karma. You suave and debonaire 40Tech readers likely know all about microblogging. If you like the ease of sharing things through Facebook and Twitter but wish you could post longer Premium WP Hosting entries with more f ormatting, Tumblr or Posterous might be what you need. Alternatively, if Premium Hosting Tuned For Speed, you want to start a blog but have been overwhelmed by WordPress, Movable Type, or Reliability & Security. Shop Today www.wp e ng ine .co m Blogger – Tumblr and Posterous are a dream come true. Posting to both sites allows all the standard f eatures of a blog post: you can toggle between rich text and HTML, ITT Tech - Official Site customize your theme, split your entries into multiple pages and alter the f ormatting.
    [Show full text]
  • Use of Social Media Policy
    Bradley University College of Education and Health Science Department of Nursing (DON) Policy: Use of Social Media Policy Purpose: Nursing students need to recognize that they are contributing to the global image of nursing when they post to social networking sites. Even when nursing students intend for social media postings to be “private” the concept of privacy does not exist in social networking. Anything posted to a social media site is potentially open to public viewing creating potential unintended outcomes. Deleting content never removes the material from potential internet access. Nursing students must maintain strict adherence to standards of professionalism when posting to social media sites. Social media as a form of communication can be an effective way to promote nursing and have a positive effect on the lives of patients and their families. However, appropriate use of social media is essential to protect the student nurse and/or patients. Social media is defined as internet web-based platforms where individuals can generate content that creates a dialogue which is easily accessible to other users or often times open to public view. Social media platforms may include (but are not limited to) the following: Blogging – Blogger, LiveJournal, Xanga Instagram Microblogging – Dailybooth, Foursquare, Google Buzz, Posterous, Tumblr, Twitter Postcasting – Blubrry Snapchat Social Networking – Bebo, Facebook, Google+, LinkedIn, MySpace, Orkut Social News Sharing – Digg, Reddit Social Bookmarking/social tagging – Delicious, Diigo, Google Reader, StumbleUpon Video Hosting – Vimeo, YouTube Procedure: Privacy and Confidentiality Nursing students must maintain strict adherence to privacy and confidentiality standards and should be familiar with the Health Insurance Portability and Accountability Act (HIPAA), including, but not limited to, the HIPAA Privacy Rule (45 CFR Part 160 and Subparts A and E of Part 164).
    [Show full text]
  • Twitter Buys Mobile Blogging Startup Posterous 12 March 2012
    Twitter buys mobile blogging startup Posterous 12 March 2012 "The opportunities in front of Twitter are exciting," Posterous founder and chief executive Sachin Agarwal said in a message at the freshly-acquired San Francisco startup's website. "We couldn't be happier about bringing our team's expertise to a product that reaches hundreds of millions of users around the globe." Posterous Spaces will continue to operate with users of the firm's free application promised they would get plenty of notice of any changes to the Twitter on Monday announced that it has bought mobile service, according to Twitter. blogging startup Posterous and will put engineers behind the popular "lifestreaming" service to work on special (c) 2012 AFP projects. Twitter on Monday announced that it has bought mobile blogging startup Posterous and will put engineers behind the popular "lifestreaming" service to work on special projects. "This team has built an innovative product that makes sharing across the Web and mobile devices simple -- a goal we share," San Francisco-based Twitter said in a blog post. "Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better." Posterous launched in 2008 as a platform for blogging with an emphasis on letting people use smartphones to post pictures, videos, audio or other digital snippets and share them with groups in virtual "Spaces." The legions of Posterous fans have grown along with a "lifestreaming" trend in which moments are captured throughout the day and shared in online journals. 1 / 2 APA citation: Twitter buys mobile blogging startup Posterous (2012, March 12) retrieved 23 September 2021 from https://phys.org/news/2012-03-twitter-mobile-blogging-startup-posterous.html This document is subject to copyright.
    [Show full text]
  • Social Media White Paper
    Voloper Creations Inc., 3100 Steeles Avenue West Suite 400, Vaughan Ontario L4K 3R1. Canada Ph.: 905.660.1481 Fax: 905.660.6053 Toll Free: 1.888.252.4519 General Inquiries: [email protected] Sales: [email protected] Web: http://www.voloper.com All text is copyright 2009 Voloper Creations Inc. You may quote this document in whole or in part, online or in printed format, as long as proper attribution is given. Proper attribution should, at a minimum, include the following: Copyright 2009 Voloper Creations Inc. http://www.voloper.com 2 © 2009 Voloper Creations Inc. The Future of Social Media When Twitter Quitters Start Flocking Away A few short years ago top social media venues were sites like Friendster, MySpace, and Blogger. Today, Twitter, Facebook, YouTube, and LinkedIn are major social networking sites. In a couple more years that list might be replaced by a new suite of names. If you're committed to establishing a social media presence, it is important to keep an eye on developing trends. This eBook will take a look at some of the emerging social media venues. As well, we'll examine some of the smaller established "niche" platforms. A niche social media site has fewer users but, depending on one's business, a niche site might offer a better fit. Lifestreaming and Social Integration Wifi hotspots, netbooks, iPhones and other web enabled phones along with "micro blogging" sites like Twitter and Facebook are allowing the emergence of the "lifestreaming" phenomenon. Users have the ability at any moment, from almost any location, to immediately stream out the minutiae of their daily life: where they are, what they're about to eat, where they're shopping, etc.
    [Show full text]
  • Enrollment Management Marketing and New Media in the Era of Big Data
    Enrollment Management Marketing and New Media in the Era of Big Data AACRAO Webinar Jim Bouse University of Oregon March 31, 2015 What We Will Cover • Marketing and Communications • Viral and Personalized Video’s • Big Data • Social Media • CRM • Predictive Analytics • Mobile Call Me A Duck Videos helping expand brand awareness BYU New Spice Study Like a Scholar Perls of Knowledge Location, Location, Location Big Data “Linking data from disparate sources to answer questions you didn’t even know to ask.” Kent Kuo Oregon State, Dir. Ent. Computing Big Data “Sifting through the sea of information in search of trends and truths.” - Andrew Barbour, Campus Technology Big Data •The original V’s: Volume and Velocity •The 3 V’s •Volume •Velocity •Variety Graphic credit - Diya Soubra Big Data Graphic Credit: IBM Big Data • Many V’s • The most important V’s? • Volume • Veracity • Velocity • Visualization • Variety • Value • Variability • Veracity • Visualization • Value Photo credit: Slate.com Big Data: Analytics, Tracking, Prediction • Target pregnancy ads • RFID. Prism consortium. • Big Brother is here and he is us. Walmart infrared. Video tracking • Amazon to Facebook example “Free” internet. We are not the customer, we are the product. Social Media Perls of Knowledge The Insider (Check out Harvey’s eyes at the end) Listen and Monitor There are more channels than ever. • Facebook (1.23B +, 76% Mobile) • Google (24+ PB/day) • Twitter (500M+, 284M active) • College Confidential (Hobsons) • Instagram (200M) • YikYak • Google Maps, Apple iOS, review your campus Where are Teens on Social? Changes from January 2013 to February 2015 Teen Survey (sentiments) Gary Tan (founder of Posterous ), Jan.
    [Show full text]
  • Privacy Faqs
    Privacy Frequently Asked Questions (FAQs) NIH Privacy FAQ (June 2017) Table of Contents Privacy Act .................................................................................................................................................. 1 1. What is Privacy? ................................................................................................................................ 1 2. Why is Privacy Important? ................................................................................................................ 2 3. What are the different Types of Private Information?................................................................... 2 4. When can Social Security Numbers be Collected? ...................................................................... 4 5. Where do Privacy laws Originate? .................................................................................................. 4 6. Why have a Privacy Act? .................................................................................................................. 7 7. What does the Privacy Act do?........................................................................................................ 7 8. Who does the Privacy Act cover and not cover? .......................................................................... 7 9. When is NIH allowed to collect my information? ........................................................................... 8 10. When are a supervisor’s notes considered agency records? ..................................................
    [Show full text]
  • 7 Steps to a New Name
    01 DECIDE WHAT’S IMPORTANT FOR YOUR NAME! Before embarking on the naming selection process, you must get familiar with what is important in a name. Above all else, it must be memorable! There are all sorts of components that can make a name memorable. Single words, such as Subway, Bass & Apple are most memorable, even though they have nothing to do with the products they sell. Is it memorable? Is it easy to pronounce? A Is it short & succinct? Does it help tell a story? F Does it sound local or global? Can you protect it and B Which should it sound like? G trademark it? Is the .com available? Does it have any negative C H E If not available, is it for sale? connotations or associations? Can it be confused with another Does it adhere to your overall GD company in your category? I brand strategy? Does it work within languages other Can it serve as an “umbrella” for EI than English? J other brands or products? BRANDING FOR THE PEOPLE, CORP. ALL RIGHTS RESERVED. 01 03 DECIDE ON THE ROOT WORDS THAT YOU WOULD 02 PICK THE TYPES OF NAMES THAT WILL WORK LIKE IN YOUR NAME. FOR YOUR AUDIENCE Of the following 11 options, which style of name do you think will work for you and your audience? Pick a few, and then head to step three! A. REAL WORDS Names like this are quite simply words from the dictionary. They are sometimes descriptive of the company, and sometimes simply chosen because they are distinctive.
    [Show full text]
  • The Rape of Emergency Medicine
    The Rape of Emergency Medicine James Keaney, M.D. © 2004 by the American Academy of Emergency Medicine Table of Contents Prologue..............................................................................1 Chapter One: Steinerman................................................. 8 Chapter Two: The Contracts and Their Holders ....... 13 Chapter Three: Suits and Scrubs....................................25 Chapter Four: Origin of a Species..................................45 Chapter Five: Crips and Bloods......................................54 Chapter Six: The Anderson Syndrome .......................... 62 Chapter Seven: Caveat Emptor .......................................82 Chapter Eight: Cro-Magnon ......................................... 99 Chapter Nine: The Quiet Room.................................... 108 Chapter Ten: The Other Side of Midnight ................ 126 Chapter Eleven: A One Way Ticket to Palookaville . 142 Chapter Twelve: Utah ................................................... 154 Chapter Thirteen: Pinnacle, Inc. .................................167 Chapter Fourteen: The Missing Chapter .................... 187 Chapter Fifteen: Chart Wars ....................................... 188 Chapter Sixteen: Physicians of a Lesser God ............. 200 Chapter Seventeen: Mea Culpa..................................... 214 Chapter Eighteen: California Dreamin’......................220 Chapter Nineteen: The Empire Strikes Back...............237 Chapter Twenty: The One Hundred and Eighty Thousand Dollar Pair of Sunglasses ...........................246
    [Show full text]