Global Automotive 2018 Color Popularity Report

Regional & National Global

North America Axalta Coating Systems, LLC Two Commerce Square Axalta Coating Systems, LLC 2001 Market Street Nancy Lockhart Suite 3600 [email protected] Philadelphia, PA 19103 USA Asia-Paciﬁc (excl. China) Global Automotive Axalta Coating Systems Australia Pty. Ltd. John Wray Andy Ban [email protected] 2018 Color Popularity Report [email protected] axalta.com China Axalta Coating Systems Shanghai Holding Co., Ltd. Annie You [email protected]

Europe, Middle East, Africa Axalta Coating Systems Germany GmbH & Co. KG Elke Dirks [email protected]

Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Karen Perez [email protected]

Brazil Axalta Coating Systems Brazil LTDA Elmer Jurado [email protected]

Call Center [email protected]

4% NORTH AMERICA NORTH 4% 6% AFRICA 6% AMERICA SOUTH 42% 14% AFRICA 14%

6% ASIA 6% 8% NORTH AMERICA/RUSSIA NORTH 8% AFRICA 43% 16% NORTH AMERICA NORTH 16%

9% RUSSIA 9% 10% EUROPE 10% ASIA 48% 22% EUROPE 22% 1%

BY REGION BY

EUROPE EUROPE ASIA RUSSIA

EUROPE

9% 22% 9% 48%

10% <1% POPULARITY

Our Coatings. Our Passion. Your COLOR

BROWN/BEIGE BLUE WHITE GRAY

and appearance. and

™ Lumeera beauty. and clear coats oer the ultimate in ﬁnish protection, gloss gloss protection, ﬁnish in ultimate the oer coats clear

contributing to the increase. the to contributing

™

wet-on-wet layering. layering. wet-on-wet color coats provide unparalleled durability, color color durability, unparalleled provide coats color ChromaDyne

is up 2%, with both solid and metallic versions metallic and solid both with 2%, up is Black •

™ pre-coats provide the foundation for great appearance and durability for for durability and appearance great for foundation the provide pre-coats HyperDyne

versions. white pearl

primers deliver optimized ﬁlm smoothness and excellent adhesion properties. properties. adhesion excellent and smoothness ﬁlm optimized deliver primers vehicles falls into the “others” category. “others” the into falls vehicles

wt nices n in increase an with , white solid in decline a show

™ 4% of of 4% while year, last from increase an shows Orange • provide reliable mechanical strength and superior corrosion protection. protection. corrosion superior and strength mechanical reliable provide HyperDur

did did but 32%, at year over year change no shows White •

™

electrocoats are high-performance products that are formulated to to formulated are that products high-performance are electrocoats AquaEC Axalta’s 7 levels. 7 1 20 from

South Korea South

took a surprising dive of 6% of dive surprising a took white while 3%, up gray

up 2% and and 2% up black with here increasing are shades Dark • available. But Axalta’s products do much more than just deliver a beautiful ﬁnish. ﬁnish. beautiful a deliver just than more much do products Axalta’s But available.

color used to promote brand image and good fuel economy. fuel good and image brand promote to used color

shows nearly one-third of buyers will switch brands if the color they want is not not is want they color the if brands switch will buyers of one-third nearly shows Africa 5% is thought of as an ecological ecological an as of thought is blue and sedans, small and

(+1%) is most used on sport vehicles, compact cars cars compact vehicles, sport on used most is (+1%) Blue • At Axalta, we believe a vehicle’s color is what you fall in love with ﬁrst. In fact, research research fact, In ﬁrst. with love in fall you what is color vehicle’s a believe we Axalta, At

only to North America (9%). America North to only

decreased. black solid while increased, black

decreased one point to 8%, making this region second second region this making 8%, to point one decreased Red • Africa, Japan and India. India. and Japan Africa, metallic but year; over year unchanged is black Similarly, •

any region. Orange, although also in low usage, is showing small increases in Europe, Europe, in increases small showing is usage, low in also although Orange, region. any

and increased overall to 42%. to overall increased and decreased. white pearl as increased white

saw a shift from solids to more pearlescent hues pearlescent more to solids from shift a saw White • Green, the most popular color in North America as recently as 1997, barely registers in in registers barely 1997, as recently as America North in color popular most the Green,

solid but popular, most and unchanged remains White • 7%

South America South

5%). gray and

percentage increase for brown/beige, as did the intermediate/crossover utility vehicle. vehicle. utility intermediate/crossover the did as brown/beige, for increase percentage

12% silver 22%, black 35%, white ( 74% at are Neutrals •

a a saw class compact/sport The shades. neutral through color reintroduce customers as

remains muted at only 3%. only at muted remains red for demand The •

Japan

North America saw a 2% increase in white, as well as the emerging brown/beige brown/beige emerging the as well as white, in increase 2% a saw America North sector,

followed by China at 7%. at China by followed

at 9%, 9%, at brown/beige for region popular most the is Russia • for ﬁrst place by a mere 1%. mere a by place ﬁrst for white trails Silver •

ground in Africa (+3%) and Europe (+2%). (+2%). Europe and (+3%) Africa in ground

2% 1

dropped one point. point. one dropped green and brown/beige a 1% increase. 1% a

Black jumped in China (+5%), Asia (+3%), South Korea and Africa (both +2%). Gray gained gained Gray +2%). (both Africa and Korea South (+3%), Asia (+5%), China in jumped Black

experienced silver but steady, hold white and gray , Black • , , silver popularity; in 1% increased blue and gray , White •

From a regional perspective, black and gray saw signiﬁcant increases in notable areas. areas. notable in increases signiﬁcant saw gray and black perspective, regional a From

Russia 31%, nearly 10% higher than any other region. other any than higher 10% nearly 31%,

at silver of percentage largest the has India far, By •

gray increased by a point and tied for third position for the second year in a row. row. a in year second the for position third for tied and point a by increased gray

India the small car and truck markets. truck and car small the

silver and and silver Both 18%. at position second-place the retains black points, percentage two Up

gained strength in strength gained purple and orange of shades “Other” •

(+5%). black for increase bigger a saw region No •

decade’s most popular color by far. by color popular most decade’s the biggest gain for any region. any for gain biggest the

2% 1

3%. yellow/gold and share 7% a earning

experienced a 2% year-over-year increase… increase… year-over-year 2% a experienced Brown/beige • year-over-year decline of 1%, white is the is white 1%, of decline year-over-year

brown/beige with well, as here popular are hues Warmer •

percentage point over 2017 levels. Even with a a with Even levels. 2017 over point percentage segment.

. white solid being majority vast the with 58%,

compact/sport compact/sport the in points three by jumped white Pearl •

year. At a remarkable 38%, white globally is down one one down is globally white 38%, remarkable a At year.

astounding an at vehicles white in leader the remains China •

color for passenger vehicles for the eighth consecutive consecutive eighth the for vehicles passenger for color

region in warm shades. warm in region

China

to the the to returning is color 2%, by increased white Although • On an amazing streak, white is the world’s most popular popular most world’s the is white streak, amazing an On

North America North

vehicles. yellow/gold for region popular most the

5% EFFECT BLACK EFFECT 5% 1 automotive color popularity by geography and vehicle type. vehicle and geography by popularity color automotive

• Even with a 1% drop, Asia is tied with India and China as as China and India with tied is Asia drop, 1% a with Even •

3% SOLID BLACK SOLID 3%

at at look in-depth an gives data proprietary Axalta’s kind,

8% 1

top choice in the luxury/luxury SUV segment at 33%. at segment SUV luxury/luxury the in choice top (1%). silver and (1%) blue (3%), black in Increases •

Color Popularity Report. The most comprehensive comprehensive most The Report. Popularity Color account of its its of account falls to third place while remaining the the remaining while place third to falls black 21%, With •

threshold at 48%. at threshold 50% the under just to points four drops White •

For the 66th year, Axalta proudly presents its Global Automotive Automotive Global its presents proudly Axalta year, 66th the For share (10%). share

Asia

region in which this chromatic color enjoys a double-digit a enjoys color chromatic this which in region

but silver and gray are gaining. are gray and silver but

is Europe’s most colorful hue, and this is the only the is this and hue, colorful most Europe’s is Blue •

… … year consecutive eighth the for color popular most world’s the is White are unaected by the gain in neutrals. in gain the by unaected are brown/beige and Blue •

segment. SUV Luxury/Luxury popular

are down. are yellow/gold and green , red color; of use the in

increase in the the in increase 3% a saw region The Europe. in position

Is Eight Enough? Enough? Eight Is

8% PEARL WHITE PEARL 8% indicates a decrease a indicates gray and silver , black in increase The •

defended its ﬁrst-place ﬁrst-place its defended white 25%, at steady Holding •

30% SOLID WHITE SOLID 30%

close the gap. the close gray and silver , black but steady, holds White •

history. in time ﬁrst

8% 3 8 Color Popularity Report Popularity Color 8 1 0 2

takes second place in this region for the the for region this in place second takes Gray increase. 2% (5% increase). (5%

with a with , gray of trend upward an experiencing is Europe • China in notably most regions, most in up is Black •

Global Automotive Global

Europe Colors World

WORLD Color Preferences at a Glance a at Preferences Color Contact Us AXALTA COATING SYSTEMS

Regional & National Global

Europe, Middle East, Africa Axalta Coating Systems Germany GmbH & Co. KG Elke Dirks [email protected]

Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Karen Perez [email protected]

Brazil Axalta Coating Systems Brazil LTDA Elmer Jurado [email protected]

Call Center [email protected]

4% NORTH AMERICA NORTH 4% 6% AFRICA 6% AMERICA SOUTH 42% 14% AFRICA 14%

6% ASIA 6% 8% NORTH AMERICA/RUSSIA NORTH 8% AFRICA 43% 16% NORTH AMERICA NORTH 16%

9% RUSSIA 9% 10% EUROPE 10% ASIA 48% 22% EUROPE 22% 1%

BY REGION BY

EUROPE EUROPE ASIA RUSSIA

EUROPE

9% 22% 9% 48%

10% <1% POPULARITY

Our Coatings. Our Passion. Your COLOR

BROWN/BEIGE BLUE WHITE GRAY

and appearance. and

™ Lumeera beauty. and clear coats oer the ultimate in ﬁnish protection, gloss gloss protection, ﬁnish in ultimate the oer coats clear

contributing to the increase. the to contributing

™

wet-on-wet layering. layering. wet-on-wet color coats provide unparalleled durability, color color durability, unparalleled provide coats color ChromaDyne

is up 2%, with both solid and metallic versions metallic and solid both with 2%, up is Black •

™ pre-coats provide the foundation for great appearance and durability for for durability and appearance great for foundation the provide pre-coats HyperDyne

versions. white pearl

wt nices n in increase an with , white solid in decline a show

did did but 32%, at year over year change no shows White •

™

electrocoats are high-performance products that are formulated to to formulated are that products high-performance are electrocoats AquaEC Axalta’s 7 levels. 7 1 20 from

South Korea South

took a surprising dive of 6% of dive surprising a took white while 3%, up gray

color used to promote brand image and good fuel economy. fuel good and image brand promote to used color

only to North America (9%). America North to only

decreased. black solid while increased, black

any region. Orange, although also in low usage, is showing small increases in Europe, Europe, in increases small showing is usage, low in also although Orange, region. any

and increased overall to 42%. to overall increased and decreased. white pearl as increased white

solid but popular, most and unchanged remains White • 7%

South America South

5%). gray and

percentage increase for brown/beige, as did the intermediate/crossover utility vehicle. vehicle. utility intermediate/crossover the did as brown/beige, for increase percentage

12% silver 22%, black 35%, white ( 74% at are Neutrals •

a a saw class compact/sport The shades. neutral through color reintroduce customers as

remains muted at only 3%. only at muted remains red for demand The •

Japan

North America saw a 2% increase in white, as well as the emerging brown/beige brown/beige emerging the as well as white, in increase 2% a saw America North sector,

followed by China at 7%. at China by followed

at 9%, 9%, at brown/beige for region popular most the is Russia • for ﬁrst place by a mere 1%. mere a by place ﬁrst for white trails Silver •

ground in Africa (+3%) and Europe (+2%). (+2%). Europe and (+3%) Africa in ground

2% 1

dropped one point. point. one dropped green and brown/beige a 1% increase. 1% a

Black jumped in China (+5%), Asia (+3%), South Korea and Africa (both +2%). Gray gained gained Gray +2%). (both Africa and Korea South (+3%), Asia (+5%), China in jumped Black

experienced silver but steady, hold white and gray , Black • , , silver popularity; in 1% increased blue and gray , White •

From a regional perspective, black and gray saw signiﬁcant increases in notable areas. areas. notable in increases signiﬁcant saw gray and black perspective, regional a From

Russia 31%, nearly 10% higher than any other region. other any than higher 10% nearly 31%,

at silver of percentage largest the has India far, By •

gray increased by a point and tied for third position for the second year in a row. row. a in year second the for position third for tied and point a by increased gray

India the small car and truck markets. truck and car small the

silver and and silver Both 18%. at position second-place the retains black points, percentage two Up

gained strength in strength gained purple and orange of shades “Other” •

(+5%). black for increase bigger a saw region No •

decade’s most popular color by far. by color popular most decade’s the biggest gain for any region. any for gain biggest the

2% 1

3%. yellow/gold and share 7% a earning

experienced a 2% year-over-year increase… increase… year-over-year 2% a experienced Brown/beige • year-over-year decline of 1%, white is the is white 1%, of decline year-over-year

brown/beige with well, as here popular are hues Warmer •

percentage point over 2017 levels. Even with a a with Even levels. 2017 over point percentage segment.

. white solid being majority vast the with 58%,

compact/sport compact/sport the in points three by jumped white Pearl •

year. At a remarkable 38%, white globally is down one one down is globally white 38%, remarkable a At year.

astounding an at vehicles white in leader the remains China •

color for passenger vehicles for the eighth consecutive consecutive eighth the for vehicles passenger for color

region in warm shades. warm in region

China

to the the to returning is color 2%, by increased white Although • On an amazing streak, white is the world’s most popular popular most world’s the is white streak, amazing an On

North America North

vehicles. yellow/gold for region popular most the

5% EFFECT BLACK EFFECT 5% 1 automotive color popularity by geography and vehicle type. vehicle and geography by popularity color automotive

• Even with a 1% drop, Asia is tied with India and China as as China and India with tied is Asia drop, 1% a with Even •

3% SOLID BLACK SOLID 3%

at at look in-depth an gives data proprietary Axalta’s kind,

8% 1

top choice in the luxury/luxury SUV segment at 33%. at segment SUV luxury/luxury the in choice top (1%). silver and (1%) blue (3%), black in Increases •

threshold at 48%. at threshold 50% the under just to points four drops White •

For the 66th year, Axalta proudly presents its Global Automotive Automotive Global its presents proudly Axalta year, 66th the For share (10%). share

Asia

region in which this chromatic color enjoys a double-digit a enjoys color chromatic this which in region

but silver and gray are gaining. are gray and silver but

is Europe’s most colorful hue, and this is the only the is this and hue, colorful most Europe’s is Blue •

… … year consecutive eighth the for color popular most world’s the is White are unaected by the gain in neutrals. in gain the by unaected are brown/beige and Blue •

segment. SUV Luxury/Luxury popular

are down. are yellow/gold and green , red color; of use the in

increase in the the in increase 3% a saw region The Europe. in position

Is Eight Enough? Enough? Eight Is

8% PEARL WHITE PEARL 8% indicates a decrease a indicates gray and silver , black in increase The •

defended its ﬁrst-place ﬁrst-place its defended white 25%, at steady Holding •

30% SOLID WHITE SOLID 30%

close the gap. the close gray and silver , black but steady, holds White •

history. in time ﬁrst

8% 3 8 Color Popularity Report Popularity Color 8 1 0 2

takes second place in this region for the the for region this in place second takes Gray increase. 2% (5% increase). (5%

with a with , gray of trend upward an experiencing is Europe • China in notably most regions, most in up is Black •

Global Automotive Global

Europe Colors World

WORLD Color Preferences at a Glance a at Preferences Color Contact Us AXALTA COATING SYSTEMS

Regional & National Global

Europe, Middle East, Africa Axalta Coating Systems Germany GmbH & Co. KG Elke Dirks [email protected]

Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Karen Perez [email protected]

Brazil Axalta Coating Systems Brazil LTDA Elmer Jurado [email protected]

Call Center [email protected]

4% NORTH AMERICA NORTH 4% 6% AFRICA 6% AMERICA SOUTH 42% 14% AFRICA 14%

6% ASIA 6% 8% NORTH AMERICA/RUSSIA NORTH 8% AFRICA 43% 16% NORTH AMERICA NORTH 16%

9% RUSSIA 9% 10% EUROPE 10% ASIA 48% 22% EUROPE 22% 1%

BY REGION BY

EUROPE EUROPE ASIA RUSSIA

EUROPE

9% 22% 9% 48%

10% <1% POPULARITY

Our Coatings. Our Passion. Your COLOR

BROWN/BEIGE BLUE WHITE GRAY

and appearance. and

™ Lumeera beauty. and clear coats oer the ultimate in ﬁnish protection, gloss gloss protection, ﬁnish in ultimate the oer coats clear

contributing to the increase. the to contributing

™

wet-on-wet layering. layering. wet-on-wet color coats provide unparalleled durability, color color durability, unparalleled provide coats color ChromaDyne

is up 2%, with both solid and metallic versions metallic and solid both with 2%, up is Black •

™ pre-coats provide the foundation for great appearance and durability for for durability and appearance great for foundation the provide pre-coats HyperDyne

versions. white pearl

wt nices n in increase an with , white solid in decline a show

did did but 32%, at year over year change no shows White •

™

electrocoats are high-performance products that are formulated to to formulated are that products high-performance are electrocoats AquaEC Axalta’s 7 levels. 7 1 20 from

South Korea South

took a surprising dive of 6% of dive surprising a took white while 3%, up gray

color used to promote brand image and good fuel economy. fuel good and image brand promote to used color

only to North America (9%). America North to only

decreased. black solid while increased, black

any region. Orange, although also in low usage, is showing small increases in Europe, Europe, in increases small showing is usage, low in also although Orange, region. any

and increased overall to 42%. to overall increased and decreased. white pearl as increased white

solid but popular, most and unchanged remains White • 7%

South America South

5%). gray and

percentage increase for brown/beige, as did the intermediate/crossover utility vehicle. vehicle. utility intermediate/crossover the did as brown/beige, for increase percentage

12% silver 22%, black 35%, white ( 74% at are Neutrals •

a a saw class compact/sport The shades. neutral through color reintroduce customers as

remains muted at only 3%. only at muted remains red for demand The •

Japan

North America saw a 2% increase in white, as well as the emerging brown/beige brown/beige emerging the as well as white, in increase 2% a saw America North sector,

followed by China at 7%. at China by followed

at 9%, 9%, at brown/beige for region popular most the is Russia • for ﬁrst place by a mere 1%. mere a by place ﬁrst for white trails Silver •

ground in Africa (+3%) and Europe (+2%). (+2%). Europe and (+3%) Africa in ground

2% 1

dropped one point. point. one dropped green and brown/beige a 1% increase. 1% a

Black jumped in China (+5%), Asia (+3%), South Korea and Africa (both +2%). Gray gained gained Gray +2%). (both Africa and Korea South (+3%), Asia (+5%), China in jumped Black

experienced silver but steady, hold white and gray , Black • , , silver popularity; in 1% increased blue and gray , White •

From a regional perspective, black and gray saw signiﬁcant increases in notable areas. areas. notable in increases signiﬁcant saw gray and black perspective, regional a From

Russia 31%, nearly 10% higher than any other region. other any than higher 10% nearly 31%,

at silver of percentage largest the has India far, By •

gray increased by a point and tied for third position for the second year in a row. row. a in year second the for position third for tied and point a by increased gray

India the small car and truck markets. truck and car small the

silver and and silver Both 18%. at position second-place the retains black points, percentage two Up

gained strength in strength gained purple and orange of shades “Other” •

(+5%). black for increase bigger a saw region No •

decade’s most popular color by far. by color popular most decade’s the biggest gain for any region. any for gain biggest the

2% 1

3%. yellow/gold and share 7% a earning

experienced a 2% year-over-year increase… increase… year-over-year 2% a experienced Brown/beige • year-over-year decline of 1%, white is the is white 1%, of decline year-over-year

brown/beige with well, as here popular are hues Warmer •

percentage point over 2017 levels. Even with a a with Even levels. 2017 over point percentage segment.

. white solid being majority vast the with 58%,

compact/sport compact/sport the in points three by jumped white Pearl •

year. At a remarkable 38%, white globally is down one one down is globally white 38%, remarkable a At year.

astounding an at vehicles white in leader the remains China •

color for passenger vehicles for the eighth consecutive consecutive eighth the for vehicles passenger for color

region in warm shades. warm in region

China

to the the to returning is color 2%, by increased white Although • On an amazing streak, white is the world’s most popular popular most world’s the is white streak, amazing an On

North America North

vehicles. yellow/gold for region popular most the

5% EFFECT BLACK EFFECT 5% 1 automotive color popularity by geography and vehicle type. vehicle and geography by popularity color automotive

• Even with a 1% drop, Asia is tied with India and China as as China and India with tied is Asia drop, 1% a with Even •

3% SOLID BLACK SOLID 3%

at at look in-depth an gives data proprietary Axalta’s kind,

8% 1

top choice in the luxury/luxury SUV segment at 33%. at segment SUV luxury/luxury the in choice top (1%). silver and (1%) blue (3%), black in Increases •

threshold at 48%. at threshold 50% the under just to points four drops White •

For the 66th year, Axalta proudly presents its Global Automotive Automotive Global its presents proudly Axalta year, 66th the For share (10%). share

Asia

region in which this chromatic color enjoys a double-digit a enjoys color chromatic this which in region

but silver and gray are gaining. are gray and silver but

is Europe’s most colorful hue, and this is the only the is this and hue, colorful most Europe’s is Blue •

… … year consecutive eighth the for color popular most world’s the is White are unaected by the gain in neutrals. in gain the by unaected are brown/beige and Blue •

segment. SUV Luxury/Luxury popular

are down. are yellow/gold and green , red color; of use the in

increase in the the in increase 3% a saw region The Europe. in position

Is Eight Enough? Enough? Eight Is

8% PEARL WHITE PEARL 8% indicates a decrease a indicates gray and silver , black in increase The •

defended its ﬁrst-place ﬁrst-place its defended white 25%, at steady Holding •

30% SOLID WHITE SOLID 30%

close the gap. the close gray and silver , black but steady, holds White •

history. in time ﬁrst

8% 3 8 Color Popularity Report Popularity Color 8 1 0 2

takes second place in this region for the the for region this in place second takes Gray increase. 2% (5% increase). (5%

with a with , gray of trend upward an experiencing is Europe • China in notably most regions, most in up is Black •

Global Automotive Global

Europe Colors World

WORLD Color Preferences at a Glance a at Preferences Color SOUTH AMERICA Global Color EUROPE 42% 35% SOLID WHITE 7% PEARL WHITE Popularity 25% NORTH AMERICA 21% SOLID WHITE 4% PEARL WHITE

17% SOLID29% WHITE 2018 12% PEARL WHITE 22%

22%

ASIA 5% SOLID18% BLACK 11% 13% EFFECT BLACK 5% SOLID BLACK 48% 6% EFFECT BLACK 21% 39% SOLID WHITE 4% SOLID BLACK 9% PEARL WHITE 17% EFFECT BLACK WORLD

16% 17% 11% 2% SOLID BLACK 11% 15% EFFECT BLACK 38% 30% SOLID WHITE 12% 8% PEARL WHITE 1% 1 8% 10%

9% 6% 2% 6%

8% 18% 5% 3% SOLID BLACK 2% 15% EFFECT BLACK 3%

CHINA 5% 4%

58% <1% <1%

54% SOLID WHITE 18% 4% PEARL WHITE 4% 1%

1% SOLID BLACK 7% 17% EFFECT BLACK <1% 3% <1% 1% 7% 12% 3% <1% 2% 1% 2% 3%

2% 1%

<1% % 1

< 3%

1% 12% 2%

5% 1

<1% 5%

<1%

3% 3% 1

2% 7%

BLACK

22%

3% EFFECT 3% 6%

4% SOLID BLACK SOLID 4% BLACK

18% EFFECT BLACK EFFECT 18%

<1% SOLID <1%

35%

0% SOLID WHITE SOLID 0%

JAPAN

9% 25% PEARL WHITE PEARL 25% 1

4% 5%

9% 5%

13%

1 13% EFFECT BLACK EFFECT 13% 3% SOLID BLACK SOLID 3%

1 2% 4%

21%

2% White 1

<1%

8% EFFECT BLACK EFFECT 8% 12% EFFECT BLACK EFFECT 12%

5% SOLID BLACK SOLID 5% 2% SOLID BLACK SOLID 2%

1 3%

Black 1

32% 13% PEARL WHITE PEARL 13%

Silver WHITE SOLID 19% 1%

31%

SOUTH KOREA SOUTH

Gray WHITE PEARL 1%

42% SOLID WHITE SOLID 42%

19% Red 43%

Blue

AFRICA

Yellow/Gold WHITE PEARL 6%

26% SOLID WHITE SOLID 26% 32%

<1% PEARL WHITE PEARL <1%

Brown/Beige WHITE SOLID 32%

33% Green INDIA

Others RUSSIA

North America Europe

12% 10% 9% 8% 11% 9% 8% 7%

8% 7% 8% 7% 10% 5% 4% 4%

2% 3% 6% 6% 1% 5% 3% 3%

1% 1% 1% 1% 1% 1% 1% 1%

1% 1% 1% 1% 1% <1% 1% <1%

3% 1% 2% 1% 2% 1% 1% 0%

COMPACT/SPORT TRUCK/SUV INTERMEDIATE/CUV LUXURY/LUXURY SUV COMPACT/SPORT TRUCK/SUV INTERMEDIATE/MPV LUXURY/LUXURY SUV Contact Us AXALTA COATING SYSTEMS

Regional & National Global

Europe, Middle East, Africa Axalta Coating Systems Germany GmbH & Co. KG Elke Dirks [email protected]

Latin America (excl. Brazil) Axalta Coating Systems Mexico S de RL de CV Karen Perez [email protected]

Brazil Axalta Coating Systems Brazil LTDA Elmer Jurado [email protected]

Call Center [email protected]

4% NORTH AMERICA NORTH 4% 6% AFRICA 6% AMERICA SOUTH 42% 14% AFRICA 14%

6% ASIA 6% 8% NORTH AMERICA/RUSSIA NORTH 8% AFRICA 43% 16% NORTH AMERICA NORTH 16%

9% RUSSIA 9% 10% EUROPE 10% ASIA 48% 22% EUROPE 22% 1%

BY REGION BY

EUROPE EUROPE ASIA RUSSIA

EUROPE

9% 22% 9% 48%

10% <1% POPULARITY

Our Coatings. Our Passion. Your COLOR

BROWN/BEIGE BLUE WHITE GRAY

and appearance. and

™ Lumeera beauty. and clear coats oer the ultimate in ﬁnish protection, gloss gloss protection, ﬁnish in ultimate the oer coats clear

contributing to the increase. the to contributing

™

wet-on-wet layering. layering. wet-on-wet color coats provide unparalleled durability, color color durability, unparalleled provide coats color ChromaDyne

is up 2%, with both solid and metallic versions metallic and solid both with 2%, up is Black •

™ pre-coats provide the foundation for great appearance and durability for for durability and appearance great for foundation the provide pre-coats HyperDyne

versions. white pearl

wt nices n in increase an with , white solid in decline a show

did did but 32%, at year over year change no shows White •

™

electrocoats are high-performance products that are formulated to to formulated are that products high-performance are electrocoats AquaEC Axalta’s 7 levels. 7 1 20 from

South Korea South

took a surprising dive of 6% of dive surprising a took white while 3%, up gray

color used to promote brand image and good fuel economy. fuel good and image brand promote to used color

only to North America (9%). America North to only

decreased. black solid while increased, black

any region. Orange, although also in low usage, is showing small increases in Europe, Europe, in increases small showing is usage, low in also although Orange, region. any

and increased overall to 42%. to overall increased and decreased. white pearl as increased white

solid but popular, most and unchanged remains White • 7%

South America South

5%). gray and

percentage increase for brown/beige, as did the intermediate/crossover utility vehicle. vehicle. utility intermediate/crossover the did as brown/beige, for increase percentage

12% silver 22%, black 35%, white ( 74% at are Neutrals •

a a saw class compact/sport The shades. neutral through color reintroduce customers as

remains muted at only 3%. only at muted remains red for demand The •

Japan

North America saw a 2% increase in white, as well as the emerging brown/beige brown/beige emerging the as well as white, in increase 2% a saw America North sector,

followed by China at 7%. at China by followed

at 9%, 9%, at brown/beige for region popular most the is Russia • for ﬁrst place by a mere 1%. mere a by place ﬁrst for white trails Silver •

ground in Africa (+3%) and Europe (+2%). (+2%). Europe and (+3%) Africa in ground

2% 1

dropped one point. point. one dropped green and brown/beige a 1% increase. 1% a

Black jumped in China (+5%), Asia (+3%), South Korea and Africa (both +2%). Gray gained gained Gray +2%). (both Africa and Korea South (+3%), Asia (+5%), China in jumped Black

experienced silver but steady, hold white and gray , Black • , , silver popularity; in 1% increased blue and gray , White •

From a regional perspective, black and gray saw signiﬁcant increases in notable areas. areas. notable in increases signiﬁcant saw gray and black perspective, regional a From

Russia 31%, nearly 10% higher than any other region. other any than higher 10% nearly 31%,

at silver of percentage largest the has India far, By •

gray increased by a point and tied for third position for the second year in a row. row. a in year second the for position third for tied and point a by increased gray

India the small car and truck markets. truck and car small the

silver and and silver Both 18%. at position second-place the retains black points, percentage two Up

gained strength in strength gained purple and orange of shades “Other” •

(+5%). black for increase bigger a saw region No •

decade’s most popular color by far. by color popular most decade’s the biggest gain for any region. any for gain biggest the

2% 1

3%. yellow/gold and share 7% a earning

experienced a 2% year-over-year increase… increase… year-over-year 2% a experienced Brown/beige • year-over-year decline of 1%, white is the is white 1%, of decline year-over-year

brown/beige with well, as here popular are hues Warmer •

percentage point over 2017 levels. Even with a a with Even levels. 2017 over point percentage segment.

. white solid being majority vast the with 58%,

compact/sport compact/sport the in points three by jumped white Pearl •

year. At a remarkable 38%, white globally is down one one down is globally white 38%, remarkable a At year.

astounding an at vehicles white in leader the remains China •

color for passenger vehicles for the eighth consecutive consecutive eighth the for vehicles passenger for color

region in warm shades. warm in region

China

to the the to returning is color 2%, by increased white Although • On an amazing streak, white is the world’s most popular popular most world’s the is white streak, amazing an On

North America North

vehicles. yellow/gold for region popular most the

5% EFFECT BLACK EFFECT 5% 1 automotive color popularity by geography and vehicle type. vehicle and geography by popularity color automotive

• Even with a 1% drop, Asia is tied with India and China as as China and India with tied is Asia drop, 1% a with Even •

3% SOLID BLACK SOLID 3%

at at look in-depth an gives data proprietary Axalta’s kind,

8% 1

top choice in the luxury/luxury SUV segment at 33%. at segment SUV luxury/luxury the in choice top (1%). silver and (1%) blue (3%), black in Increases •

threshold at 48%. at threshold 50% the under just to points four drops White •

For the 66th year, Axalta proudly presents its Global Automotive Automotive Global its presents proudly Axalta year, 66th the For share (10%). share

Asia

region in which this chromatic color enjoys a double-digit a enjoys color chromatic this which in region

but silver and gray are gaining. are gray and silver but

is Europe’s most colorful hue, and this is the only the is this and hue, colorful most Europe’s is Blue •

… … year consecutive eighth the for color popular most world’s the is White are unaected by the gain in neutrals. in gain the by unaected are brown/beige and Blue •

segment. SUV Luxury/Luxury popular

are down. are yellow/gold and green , red color; of use the in

increase in the the in increase 3% a saw region The Europe. in position

Is Eight Enough? Enough? Eight Is

8% PEARL WHITE PEARL 8% indicates a decrease a indicates gray and silver , black in increase The •

defended its ﬁrst-place ﬁrst-place its defended white 25%, at steady Holding •

30% SOLID WHITE SOLID 30%

close the gap. the close gray and silver , black but steady, holds White •

history. in time ﬁrst

8% 3 8 Color Popularity Report Popularity Color 8 1 0 2

takes second place in this region for the the for region this in place second takes Gray increase. 2% (5% increase). (5%

with a with , gray of trend upward an experiencing is Europe • China in notably most regions, most in up is Black •

Global Automotive Global

Europe Colors World

WORLD Color Preferences at a Glance a at Preferences Color