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The News of The the news of the NEWSLETTER ABOUT THE MEDITERRANEAN CHAPTER NEWS & EVENTS Spring - Summer 2006 • 2nd Issue Production & Editorial Sponsored by Capsis Creative & Marketing Department - Greece Future is ours through a widened This ICCA Congress will be very different! cooperation between us... My dear ICCA Friends, Dear Friends t has been almost two years since we started the n behalf of the ICCA Greek Host Committee and indeed on behalf of rebirth of Mediterranean Chapter. We proudly the entire meetings industry of Greece, I am proud and honoured to I proved that a chapter can act and improve her if O be inviting you all to participate in this year's General Assembly and a will can be put behind it. We have succeeded to Congress on the beautiful island of Rhodes. I am particularly proud that the bring the ICCA Annual Meeting to Rhodes and selected venue for this year's event is the Sofitel Capsis Hotel and Marika ICCRM to Turkey. We are invited and happily accept- Capsis 2000 Convention Centre, conceived, owned and operated by the ed the cooperation offer from UK/Ireland Chapter Capsis family, who extend their own warm welcome. (thanks a lot Your Greek ICCA colleagues are keen to show you all the many develop- for their kind ments that have recently taken approach). Mustafa F. Gurbuz place in Greece, particularly since Irini Varda-Capsis We even win the successful hosting of the 2004 the horse race Summer Olympic Games. We aim to Chairperson in Uruguay take advantage of the winds of through the change that have blown though our Mediterranean Responsible for unbelievable country over this period: Greece has Chapter effort of created a new look in all aspects of the ICCA MED Achille... We tourism, with a new Ministry of Chapter Newsletter are the first Tourism and many new infrastruc- chapter who has a logo promoted through stickers ture projects, and thanks to the and pins. We had the honor of having our own web Olympics has earned new levels of respect from the meetings marketplace. site and DVD. What is left to do? A lot more... We as a group will help our friends in Greece to succeed The ICCA Congress has always been a resourceful and quick means of gain- the annual Meeting. We will all be there to share the ing new knowledge on the future of our industry and its trends, as well as honor of their success. As of the speaker cooperation obtaining stronger local and global business opportunities. This year we we have started, we will continue the effort by par- aspire to even greater heights: ICCA's Head Office team, the PCO-led ticipating to ICCRM as whole availing an ICCA record Meetings Advisory Group, and the members of your Local Host Committee of participation. We will share and increase our have put together an extremely innovative congress: the latest technology, experience with our combined meeting with exciting new meeting formats, a thought-provoking mix of outside and UK/Ireland.Chapter. inside experts including top clients in the education programme. We are con- vinced that these and other new innovations will enable you to go away We share the proud of success stories of our all mem- with fantastic ideas that you can immediately adapt to make your own busi- bers, as of they are ours. I hope we all have a lot of ness more successful. stories of honor and success to be printed in future Our host venue, the largest resort convention centre in Greece, is located on issues of our newsletter. an island which combines all the advantages of a modern, professional and cosmopolitan European city with the timeless beauties of the Aegean: its tra- Thanks a lot for the all the effort and support you ditions, customs, hospitality, natural environment, sunshine, cuisine and cul- have put behind the ideas of developing our chap- ture. This mix will enable you to truly combine business with pleasure in an ter, developing our mission. unforgettable ICCA congress experience. Future is ours through a widened cooperation Along with all your Greek colleagues, I look forward to welcoming between us... you to a world where the climate is as warm as the hospitality of our people, and where the herb scented aromas of the Aegean link Wish you all the best of everything... ancient civilizations with today's modern Greek culture General Manager, Serenas Group Commercial Director, Capsis Convention Centres & Resort Hotels & Chairperson of the Greek Host Committee (ICCA CONGRESS) one RE-ORGANIZE YOUR MEETINGS AGENDA FOR 2006 his year TravelExtra offers you to be in the middle of the European MICE & Spa market by presenting the outstanding proj- Ô ects which will take place on the bridge of Eurasia; Istanbul. The chain of organizations has been begun with the Spa & Luxury Show on 10 - 12 February 2006 in Istanbul and will be followed by MICETURKEY MICE & Spa Workshop on May 6, Civil Aviation & Airlines Congress on June 6, The International Spa & Luxury Show on September 15 - 17 and finally, TravelExtra Incentive Exhibition & Congress on November 25. Further information will be available on www.travelextra.org very soon. Contact Person: Onur Bucak, TravelExtra (Ekstra Exhibition Limited), Phone: +90 212 219 8646, E-mail: [email protected], www.travelextra.org BTC 2006, the MICE sector stock exchange arch 2006 - More corporate demand, increase and An important innovation has been introduced to facilitate con- diversification of buyers according to the needs of tact among professionals: all exhibitors will be given the buyer Ì national and international offer, an organisation list in advance to fix appointments independently thanks to a which places exhibitors at the system core and is aimed at facil- specific software. itating the highest possible number of contacts among market Aiming at buyer increase and greater involvement of the players: Btc gets ready to fight and, relying on the positive main decision makers from national and international results and signals that characterised the 2005 edition, presents companies its guidelines for the next edition of the event, which will be Only demand can guarantee that this sector will increase: the held from 7th to 9th aim of Btc 2006 is to take November 2006 in Florence, 1,100 buyers to the fair Italy. (50% Italians and 50% for- BTC, the place where the eigners) and reach a 20% negotiations for the increase compared to the Mice world take place last edition. On this front The MICE world has the action plan includes changed, as has the way steps aimed at the involve- professionals in this sector ment of the main decision do business: shorter and makers and a strong selec- shorter planning and book- tion of players, to which ing times, reduced budgets, the Technical Committee of great attention to return on the Btc System and the net- investment, stronger com- work of contacts and petition among offer trans- strategic cooperation acti- actors and significant vated by the organisation weight of new players in decision-making: Btc 2006 fits its proj- on the national and international level will contribute. ect to an Italian sector in need of a more international and More contacts in shorter time: Btc 2006 draws the entrepreneurial attitude and presents the 2006 edition as the exhibiting space anew privileged place of business and negotiations of the MICE Space has been reorganised to allow exhibitors and visitors the world. This is done in three steps taking shape from the results highest possible number of contacts in the shortest time. In of the first edition organised by Exmedia: 1,000 hosted buyers, addition, a specific space for stately homes will be created, 880 exhibitors, 5,207 visitors, 12,800 appointments carried out because this typology of exhibitor is highly required by nation- between supply and demand. al and international buyers. Offer: aiming at increase and higher qualification Moreover, to assure more contacts in shorter time, the appoint- More supply, more demand: the increase foreseen for exhibitors ment system has been planned anew and it now includes the is 10%. However, mostly relying on one of the strong points in possibility for buyers and exhibitors to fix free appointments by the 2005 edition, the exhibitors are still at the core of the Btc using the Btc website directly, which will be transformed into a System. This has two main meanings: flexible and diversified real pre-negotiation market for supply and demand in the 2006 trade propositions as well as overall accuracy in selecting buyers edition. and contacts. Contact Person: Marta Pieralli, BTC International - In particular, the trade offer has been rationalized and prices International Meetings Conventions and Incentives Fair, have remained unchanged compared to last year. Four different Phone: :+39 055 261021, E-mail: [email protected], www.btc.it packages are proposed to exhibitors. two SERENAS proudly announces its merge with ICS ince our latest newsletter, SERENAS has been busy preparing herself for her partnership with ICS. As many S of you know, ICS - International Congress Services head- quartering in Denmark, have offices in Netherlands, Canada, Chili and Argentina. SERENAS and ICS had been in an alliance relationship for some time and couple months ago, they have made an important business decision to sign a partnership agreement officially. After the legal issues are finalized in the next few months, the company will be called ICS-SERENAS. As a result of this partnership SERENAS becomes an INCON member as well. Before the offical announcement of this incident, ICS and SERENAS have exhibited together at the EIBTM in Barcelona last November. Offical launch of this partnership is tionships with other companies.
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