September 2016 1 547A-EN—(916) TELL ROTARY’S STORY VOICE AND VISUAL IDENTITY GUIDELINES September 2016 2 “ THE GREATEST OF ALL ACHIEVEMENTS...ARE THE RESULT OF THE COMBINED EFFORT OF HEART AND HEAD AND HAND WORKING IN PERFECT COORDINATION.” PAUL P. HARRIS, FOUNDER Contents INTRODUCTION OUR LOOK BRINGING THE PIECES TOGETHER 4 Background 12 Visual toolkit overview Why we’re strengthening 13 Logos 31 Design inspiration our image Configurations Brochure covers What we’ve done Color variations, Interior spreads What we need to do masterbrand Posters, vertical Color variations, Posters, horizontal mark of excellence Pamphlets WHO WE ARE Using the mark of Billboards excellence Digital 5 How we got here Clear space and minimum E-newsletters 6 Our values sizes for print and Merchandise 7 Our voice digital Signature system for ADDENDUM YOUR ROTARY MEMBER PIN HOW WE ORGANIZE AND clubs, districts, and zones PRESENT OUR OFFERINGS 54 Message to licensees of Best practices merchandise 9 Our essence and organizing 23 Color palette Logo registered trademark principles Overview usage 10 Signature system Formula codes 55 Message to the Rotary 11 What we call ourselves Best practices world magazine press 26 Typography Recognized by Rotarians the Primary, secondary, world over, your Rotary pin and alternate type CONTACT INFORMATION remains unchanged as a proud Best practices symbol of membership. 28 Imagery 56
[email protected] Style overview and rilicensingservices subject matter @rotary.org 29 Icons and information COMING UP graphics Tools and templates will be Overview available online in the coming Areas of Focus icons months. These resources will make it easy to apply our new look to your brochures, PowerPoints, and other print and digital communications.