IDENTITY AT A GLANCE
Overview What logo format do I use for: Print .eps spot or cmyk Our identity at a glance contains the basic elements in our visual system: our logos, color palette, typography, Embroidery .eps spot or cmyk iconography, and information graphic styles, along with photography style and suggested subject matter and Silkscreen .eps spot or cmyk merchandise ideas. Each element is designed to work in harmony with the others, while providing flexibility Word Doc (Print) .png rgb within a framework. When combined, they clearly convey our active leadership, our persevering spirit, and PowerPoint .png rgb our compassion. Please use this condensed guide in conjunction with the full guidelines available at Digital: Web/Email .png rgb www.rotary.org. Tablet/Mobile
Logos Typography Masterbrand Signature Mark of Excellence Single Page Logo Usage Example Licensed Option — fonts for purchase
Primary FRUTIGER BLACK CONDENSED ALL CAPS FOR HEADLINES Frutiger for subheads, secondary nav, RotaryMBS-R_PMS-C.eps RotaryMOE-R_PMS-C.eps info graphics, and lockups Secondary Multipage Example (front/back) Sentinel for body text, secondary heads, captions, and callouts
Free Option — when Frutiger and Sentinel are not RotaryMBS-R_Rev-Gold-PMS-C.eps available or are cost-prohibitive
Primary OPEN SANS CONDENSED OR ARIAL NARROW RotaryMOE-R_Rev.eps FOR HEADLINES Signature System for Clubs, Districts, Arial for subheads, secondary Zones, and Projects nav, etc.
RotaryMBS-R_Rev.eps Secondary 0.5" / 13mm [Location]Georgia Club for body [of/at] text, [Location] secondary heads, etc. 0.25" / 6.4mm Club [of/at] [Location] 0.22" / 5.6mm Club Copy above and below: Frutiger LT STD 45 Light,12pt, Rotary Royal Blue Imagery right aligned to Rotary wordmark Rotarians Taking Action District 1239 for CommunityZone 33 Zones 24 & 32 Zones 21b-27
RotaryMBS-R_Azure-PMS-C.eps RotaryMOE-R_Azure-PMS-C.eps
District 1239 Zone 33 Zones 24 & 32 Zones 21b-27
RotaryMBS-R_Black.eps RotaryMOE-R_Black.eps Club of Evanston Rotarians Uniting and Exchanging Ideas
Member Pin Colors
Recognized by Rotarians Azure Royal Blue Gold PMS 2175C PMS 286C PMS 130C the world over, C99 M47 Y0 K0 C100 M80 Y9 K2 C0 M41 Y100 K0 Metaphorical your Rotary PMS 2175U PMS 286U PMS 129U C99 M53 Y0 K0 C100 M92 Y9 K2 C0 M35 Y100 K0 pin remains unchanged as a Hex #005daa Hex #00246c Hex #febd11 proud symbol of membership. R0 G93 B170 R23 G69 B143 R247 G168 B27
547B-EN—(1213)