Tell Rotary's Story

September 2016 1 547A-EN—(916)

TELL ROTARY’S STORY VOICE AND VISUAL IDENTITY GUIDELINES September 2016 2

“ THE GREATEST OF ALL ACHIEVEMENTS...ARE THE RESULT OF THE COMBINED EFFORT OF HEART AND HEAD AND HAND WORKING IN PERFECT COORDINATION.” PAUL P. HARRIS, FOUNDER Contents

INTRODUCTION OUR LOOK BRINGING THE PIECES TOGETHER 4 Background 12 Visual toolkit overview Why we’re strengthening 13 Logos 31 Design inspiration our image Configurations Brochure covers What we’ve done Color variations, Interior spreads What we need to do masterbrand Posters, vertical Color variations, Posters, horizontal mark of excellence Pamphlets WHO WE ARE Using the mark of Billboards excellence Digital 5 How we got here Clear space and minimum E-newsletters 6 Our values sizes for print and Merchandise 7 Our voice digital Signature system for ADDENDUM YOUR ROTARY MEMBER PIN HOW WE ORGANIZE AND clubs, districts, and zones PRESENT OUR OFFERINGS 54 Message to licensees of Best practices merchandise 9 Our essence and organizing 23 Color palette Logo registered trademark principles Overview usage 10 Signature system Formula codes 55 Message to the Rotary 11 What we call ourselves Best practices world magazine press 26 Typography Recognized by Rotarians the Primary, secondary, world over, your Rotary pin and alternate type CONTACT INFORMATION remains unchanged as a proud Best practices symbol of membership. 28 Imagery 56 [email protected] Style overview and rilicensingservices subject matter @rotary.org 29 Icons and information COMING UP graphics Tools and templates will be Overview available online in the coming Areas of Focus icons months. These resources will make it easy to apply our new look to your brochures, PowerPoints, and other print and digital communications. INTRODUCTION Voice and Visual September 2016 4 Background Rotary Guidelines

Why we’re strengthening our image What we’ve done What we need to do

For more than 100 years, Rotary has united To tell our story better, we first need to define it. Bringing our story to life is our next charge — leaders committed to applying their expertise to Based on extensive global research, we: and one that requires champions across levels, better their communities. Despite over a century of groups, and functions. impact in communities around the world, Rotary Defined our essence does not get the recognition it deserves. We to identify how Rotary is different We are Rotary, and we have a great story to tell. need to rethink how we tell our story so people from other organizations everywhere understand what Rotary stands for, It’s up to all of us to protect, how we’re different, and why it matters. promote, and deliver on that story Brought our values to life in all our interactions. In 2011, Rotary embarked on a multiyear initiative to ensure our actions support of unprecedented scale to strengthen our image. our words This guide will help you apply our new look and In addition to expanding public understanding of voice. More resources will be available online what Rotary does, we want to motivate, engage, Established our voice in the coming months. Look for new tools and and inspire current and prospective members, to reflect our distinct character templates that will help you apply our new look to donors, partners, and staff. your brochures, PowerPoints, and other print and Clarified how we present digital communications. our offerings so people Through a unified Rotary image and message, understand what we do and we’re not just enhancing our reputation, we’re how they can engage elevating the entire Rotary experience.

Refreshed our visual identity to energize our look and feel while celebrating our heritage WHO WE ARE Voice and Visual September 2016 5 How We Rotary Guidelines Got Here

AN UNPRECEDENTED EVALUATION OF OUR IMAGE FRAMING OUR STRENGTHS FOR CLARITY AND IMPACT

Our global research revealed three insights. Our research insights define who we are (responsible leaders), what we do (connect), and why it matters (community impact). Validation research revealed how to articulate these strengths in a compelling way.

Rotarians are responsible Define leadership by leaders — both socially mindset and approach, and ethically › not labels or titles

Connecting has and Highlight connections always will be the driving and communities, force behind Rotary › not the individual

It’s not just about Clarify the type of impact global impact — Rotary makes (i.e., community we impact communities › impact scaled globally; on a global scale lasting change) WHO WE ARE Voice and Visual September 2016 6 Our Values Rotary Guidelines

What are “values?” OUR VALUES HOW WE LIVE OUR VALUES Values drive our behavior. They represent our beliefs, what we do, and how we act. Fellowship and We build lifelong How did we define our values? Global Understanding › relationships Our values are rooted in guiding principles that have always defined Rotary. Now, we want to bring our values to life by showing how we demonstrate them in We honor our communities around the world. Ethics and Integrity › commitments

We connect diverse Diversity › perspectives

We apply our leadership Vocational Expertise, and expertise to solve Service, and Leadership › social issues WHO WE ARE Voice and Visual September 2016 7 Our Voice Rotary Guidelines

What is our voice? OUR VOICE IS... THIS MEANS... OUR COMMUNICATIONS ARE... Our voice is the unique tone and style in which we communicate. We look at problems from different angles and Knowledgeable Smart apply our expertise to address social issues in ways Why is a distinctive voice others cannot. We are insightful and discerning. Perceptive important for Rotary? Confident There is no organization quite like Rotary. By using a unified voice in all our interactions, we ensure Tackling the world’s toughest challenges requires Thoughtful our communications capture our Compassionate empathy. We champion real people and stories distinct character — and how that are relatable and universal. Sincere people experience Rotary. By speaking, writing, and designing Engaging in one voice, our communications will look, feel, and sound unmistakably like Rotary. We find lasting solutions to systemic problems Bold Persevering at home and abroad. We speak with clarity and How should we use conviction. Purposeful our voice? Courageous Our voice attributes serve as a guide for how we speak, write, and design. Use them as criteria Motivated by the enduring connections and Upbeat to evaluate your communications. Inspiring positive change we bring to communities and A variety of visual and verbal the world, we encourage others to take action. Hopeful tools (e.g., copy, imagery, We convey hope, enthusiasm, and passion. information graphics, etc.) can Visionary help us infuse our voice into all of our communications. For details about how to apply visual identity elements, see pages 12-30. WHO WE ARE Voice and Visual September 2016 8 Our Voice Rotary Guidelines Examples

Here are a couple of examples to demonstrate how our voice EXAMPLES BEFORE (without Rotary’s voice) AFTER (in Rotary’s voice) WHY IT’S EFFECTIVE strengthens our message: Invitation to Rotary is ordinary people around the It’s amazing what we can • Is active, inspiring, prospective members world working together to clean accomplish when hearts and and inviting to visit a local club the environment, end polio, improve minds work together. See our communities, and accomplish • Balances compassion (hearts) › how leaders from countries, and intelligence (minds) other extraordinary things. cultures, and occupations Learn more at rotary.org. • Defines leadership by mindset around the world are taking (diverse perspectives) and action action — to enhance health, empower youth, promote • Clarifies our impact peace, and improve their • Includes a clear call-to-action community. Join leaders at a Rotary club near you.

Excerpt from Rotary’s Anniversary Another year, another chance • Headline is inspiring versus Rotary.org descriptive Rotary’s 108th anniversary marks to make history a year of both achievements in the • Highlights Rotary’s We’re closer than ever to fight to eradicate polio and › persevering spirit a stepped-up commitment to finish eradicating polio. But even as the job. You can help by learning we celebrate our 108th year • Is more compassionate how to use advocacy to encourage and human (i.e., uses the of community impact, we’re collective “we”) governments to fund the vital work reminded that there is much of polio eradication. to do. Become an effective • Has a clear call-to-action advocate for government funding so together we can finish the job. HOW WE ORGANIZE AND PRESENT OUR OFFERINGS Voice and Visual September 2016 9 Our Essence Rotary Guidelines and Organizing Principles

Our essence provides clarity Organizing Principle Three core ideas provide the clarity and JOIN EXCHANGE TAKE focus to help every Rotary member LEADERS IDEAS ACTION answer the question, “What is Rotary?”

1 Rotary joins leaders from all continents, cultures, and Sub-categories Emerging Leaders Shared Cultural Global Local Global occupations. Leaders Interests Exchange Understanding 2 We exchange ideas, bringing our expertise and diverse Definition Connect with leaders from Discover and celebrate Create positive change in perspectives to help solve some of all continents, cultures and diverse perspectives our communities the world’s toughest problems. 3 And we take action to occupations bring lasting change to our communities around the world. Engagement Level By centering our communications on JOIN LEADERS EXCHANGE IDEAS TAKE ACTION our three core ideas, we reinforce is the entry point. This is is the next level of engagement. It encompasses service-related what Rotary stands for, how we’re where Rotary, Rotaract, and encompasses events and programs where activities for highly engaged different from other organizations Interact clubs live. people come together to discover shared Rotarians, partners, and and why it matters today. This interests, connect diverse perspectives, and volunteers at both approach enables us, as individuals, to construct a powerful elevator foster global understanding. the local and global levels. speech — and collectively to tell a compelling and cohesive story. Key Examples What are Rotary’s Rotary Clubs International Convention Club-level service projects organizing principles? Rotaract Clubs Youth Exchanges PolioPlus Interact Clubs Shared Interest Fellowships Rotary Action Groups Our essence also provides a system RYLA Peace Fellowships Rotary Community Corp for how we organize and present ourselves to the outside world. By mirroring the way people experience Rotary, these principles clarify why and how people should engage with us and drive understanding. HOW WE ORGANIZE AND PRESENT OUR OFFERINGS Voice and Visual September 2016 10 Signature Rotary Guidelines System Organizing Principles

Calls-to-Action When developing communications, think about whom we’re targeting and what we’re asking them to do. Here are some Together, our organizing principles simple things to keep in mind when applying our organizing principles as calls-to-action or a Rotary-wide sign-off. communicate what Rotary does. Individually, they are also calls- to-action. In other words, they Construction for Calls-to-Action communicate that, through Rotary, you can “Join Leaders,” “Exchange Ideas,” and “Take Action.” They JOIN LEADERS OR EXCHANGE IDEAS OR TAKE ACTION: [url] OR [phone] [address] are intended to supplement, and not serve as, primary headlines and messages.

Examples

TAKE ACTION: EXCHANGE IDEAS: JOIN LEADERS: www.rotary.org www.rotary.org [email protected] HOW WE ORGANIZE AND PRESENT OUR OFFERINGS Voice and Visual September 2016 11 What we call Rotary Guidelines ourselves

We are Rotary

“Rotary” is the connective thread ROTARY ROTARY INTERNATIONAL ROTARY FOUNDATION that binds Rotary International and The Rotary Foundation. Rotarians OUR LEGAL NAME AND OUR CHARITABLE OUR COMMUNICATIVE NAME naturally refer to our organization SUPPORT ARM ARM as “Rotary.” Embracing “Rotary” as our communicative name is a simple, yet critical, step to unify our What we call ourselves How we refer to our global What we use when referring organization and strengthen our when referring to the association of 34,000 clubs to Rotary’s fundraising message. enterprise as a whole in and the governance and and grant-making arm, when all communications offices that support them appropriate and/or legally required OUR LOOK Voice and Visual September 2016 12 Visual Toolkit Rotary Guidelines Overview

Focused, purposeful, inspiring, with a touch of gold. Colors p. 23-25 Typography p. 26-27

Our visual toolkit contains the basic Rotary Leadership Colors Licensed Option elements in our visual system. Primary Secondary It includes our logos, color palette, typography, iconography, and Frutiger Sentinel information graphic styles, along with FRUTIGER BLACK for subheads, for body text, photography style and suggested secondary nav, secondary heads, subject matter. CONDENSED info graphics, captions, and lockups and callouts Each element is designed to ALL CAPS FOR Light Italic Light Italic Roman Italic work in harmony with the others Book Italic Bold Italic while providing flexibility within a HEADLINES Medium Italic Black Italic Semibold Italic framework. When combined, they Ultra Black Bold Italic clearly convey our active leadership, AND MAIN NAV our persevering spirit, and Secondary Pastels Neutrals Free Option our compassion. OPEN SANS CONDENSED Arial Georgia ARIAL NARROW OPEN SANS

Logos p. 13-22 Iconography Style p. 29 Information Graphics p. 29 Masterbrand Signature (Our Official Logo) Mark of Excellence (Our Wheel)

72% 25% 50% 75%

Imagery p. 28

Rotarians Uniting and Exchanging Ideas Rotarians Taking Action for Community Metaphorical OUR LOOK Voice and Visual September 2016 13 Logos Rotary Guidelines Configurations

For many years, our Rotary wheel stood alone as our logo on signage Masterbrand Signature (Our Official Logo) Mark of Excellence (Our Wheel) and communications materials. Although the words Rotary International were embedded in the wheel, they were hard to read from a distance. As a result, the general public did not always recognize Rotary’s involvement in a project or activity.

That’s why we decided to expand our official logo to include the word “Rotary” next to the wheel. This is our official logo and our masterbrand signature, which should be used Rotary Wordmark Rotary Wheel whenever possible.

The Rotary wheel is our mark of excellence. In addition to being a component of our official logo, it may What logo format do I use for: be scaled up for greater impact and used separately but in close proximity Print .eps spot or cmyk to the masterbrand signature. Embroidery .eps spot or cmyk Silkscreen .eps spot or cmyk For example, you could display a large Rotary wheel on the front of the Word Doc (Print) .png rgb podium at an event with the official PowerPoint .png rgb logo showing above on a screen. Or Digital: you could use the scaled-up mark of Web/Email .png rgb excellence on the front of a brochure Tablet/Mobile and the logo on the back. The design examples on pages 16, 35, and 40 show some easy ways to follow this guideline. OUR LOOK Voice and Visual September 2016 14 Logos Rotary Guidelines Color Variations, Masterbrand

The full-color Rotary signature is our preferred version for use in digital Full Color environments and whenever printing with at least two colors. The word “Rotary” should appear in Rotary Positive (for light or white backgrounds) Reversed (for dark backgrounds) Royal Blue or white followed by our wheel in Rotary Gold, unless two- color printing is not possible or the background renders the gold illegible.

One-color variations of the Rotary signatures are supplied in black, Rotary Azure, and white for reverse type. These can be applied for one- color printing or on very complex backgrounds that may hinder legibility or appearance of colors. Rotary Royal Blue Rotary Gold White Rotary Gold Use the appropriate color version to maintain the best contrast and legibility: positive for light or white backgrounds and reversed for dark backgrounds.

Comparable metallic versions of Rotary colors may also be used for special circumstances. One Color For more details regarding our color palette, see pages 23-24. 100% black 100% Rotary Azure 100% white (for dark backgrounds)

What logo format do I use for: Print .eps spot or cmyk Embroidery .eps spot or cmyk Silkscreen .eps spot or cmyk Word Doc (Print) .png rgb PowerPoint .png rgb Digital: Web/Email .png rgb Tablet/Mobile OUR LOOK Voice and Visual September 2016 15 Logos Rotary Guidelines Color Variations, Mark of Excellence

The Rotary wheel — our mark of excellence — should appear in Rotary Full Color One Color Gold, unless two-color printing is not possible or the background renders the gold illegible. When printing on Dark image Light image 100% black 100% Rotary Azure a white background, be sure to use the correct color formulas, as shown on page 24. Sufficient ink coverage should produce a fully legible wheel as shown on the right.

One-color variations are supplied in black, Rotary Azure, and white for reverse type. These should be applied mainly for one-color printing.

Comparable metallic versions of Rotary Gold may also be used for special circumstances. Acceptable solid background colors 100% white (reversed) Rotary Gold For more details regarding our color palette, see pages 23-24.

What logo format do I use for: Print .eps spot or cmyk Embroidery .eps spot or cmyk Silkscreen .eps spot or cmyk Word Doc (Print) .png rgb PowerPoint .png rgb Digital: Web/Email .png rgb Tablet/Mobile OUR LOOK Voice and Visual September 2016 16 Logos Rotary Guidelines Using the Rotary Wheel — Our Mark of Excellence

Use it BIG Our mark of excellence is a symbol of Size Opacity our leadership. It should appear large on high-impact communications to make a bold statement and promote a Size relationship of mark of excellence and masterbrand signature 100% opaque on solids sense of urgency.

Keep it near the masterbrand signature The mark of excellence should appear with one of our signatures, and not appear alone. See the design examples on pages 31-40 for ideas on how to keep these elements in close proximity.

Avoid overuse Reserve for covers or single-page marketing materials such as posters or advertising, if appropriate. Refrain from repeating it too many times within any communication or using it in x 4x minimum subordinate situations such as interior spreads or secondary web pages.

For color options, refer to page 15. Examples (mark of excellence in proximity to masterbrand signature)

Single-page communications Multipage (front/back) OUR LOOK Voice and Visual September 2016 17 Logos Rotary Guidelines Clear Space and Minimum Sizes for Print

LOGO MINIMUM SIZE FOR PRINT

Masterbrand signature Minimum size is 13mm 13 mm / 0.5" 0.5" No restriction on maximum height

Mark of excellence

Minimum size is 4x height Minimum Ratio: of the wheel in the nearby masterbrand signature 52mm / 2" when paired with the masterbrand signature No restriction on maximum height

CLEAR SPACE Clear space — that is, What logo format do I use for: the space surrounding the Print .eps spot or cmyk masterbrand signature — Embroidery .eps spot or cmyk is equal to the height of the Silkscreen .eps spot or cmyk capital “R” in the Rotary wordmark. Word Doc (Print) .png rgb PowerPoint .png rgb Digital: Web/Email .png rgb Tablet/Mobile OUR LOOK Voice and Visual September 2016 18 Logos Rotary Guidelines Clear Space and Minimum Sizes for Digital

LOGO MINIMUM SIZE FOR DESKTOP/LAPTOP MINIMUM SIZE FOR MOBILE/TABLET

Masterbrand signature Minimum size is 60px 60px 80px No restriction on maximum height

Mark of excellence Minimum ratio: Minimum ratio: Minimum size is 4x height 240px when paired with the 320px when paired with the of the wheel in the nearby masterbrand signature masterbrand signature masterbrand signature 120px when paired with the 160px when paired with the No restriction simplified signature simplified signature on maximum height

Simplified signature For digital small use and confined spaces Maximum height is under 60px for desktop/laptop 30px 40px 80px for mobile/tablet Minimum size is 30px for desktop/laptop 40px for mobile/tablet

CLEAR SPACE Clear space for masterbrand signature is equal to the height of the lowercase “o” in the Rotary wordmark. OUR LOOK Voice and Visual September 2016 19 Logos Rotary Guidelines Signature System for Clubs, Districts, and Zones

We have created special signature systems that allow you to identify ROTARY CLUBS your club, district, or zone on all your communications materials. In the coming months, we will provide a tool for every Preferred Acceptable alternates 0.5" / 13mm club to create its own signature. Rotary licensees will also be able to feature [Location] Club [of/at] [Location] these signatures on merchandise. 0.25" / 6.4mm Rotary Clubs Club [of/at] [Location] 0.22" / 5.6mm The Rotary club signature consists of Club the masterbrand signature plus the club Copy above and below: Frutiger LT STD 45 Light,12pt, name and should be used instead of Rotary Royal Blue the masterbrand signature on club-level right aligned to Rotary wordmark communications.

The preferred configuration is Rotary Example of long club name Club [of/at] [Location], with the word Rotary coming first.

Two acceptable alternatives have been provided to cover variations of club names. Club of Cota de Caza Rancho Santa Margarita The positioning and size relationship between the Rotary wordmark and del Sol the wheel are fixed and should not be altered.

Districts and Zones District and zone signatures consist DISTRICTS AND ZONES of the masterbrand signature plus the district or zone number and should replace the masterbrand signature on Districts Zones district and zone communications.

When creating, use the same specifications as the club signatures above. DistrictDistrict 1239 1239DistrictDistrict 1239 1239 Zone 33Zone 33ZoneZone 33 33 Zones Zones24 & 32 24Zones & 32Zones 24 & 24 32 & 32 Zones Zones21b-27 21Zonesb-27Zones 21b -2271b-27 OUR LOOK Voice and Visual September 2016 20 Logos Rotary Guidelines Signature System Clubs, Districts, and Zones

When creating club banners, position club signatures in the top right corner ROTARY CLUBS (see clear space, page 17) and keep custom illustrations within the live area. Banners

Lake Placid

Club [of/at] [Location] Club [of/at] [Location] Club of Nova Scotia Club of Florida

live area for illustration or graphic OUR LOOK Voice and Visual September 2016 21 Logos Rotary Guidelines Signature System Partners

Partners are external organizations that collaborate with Rotary to develop, PARTNERS support, and execute programs and service projects. Construction To create partnership lockups, follow the guidelines illustrated on this page. Partner lockup Partner lockup reversed

Single or multiple partners may be y x y y variable displayed within the lockup, as long as consistent spacing of elements is maintained. x min 1.5x max 1.5x max The minimum height for partner logos is equal to the Rotary logo, while the maximum height cannot exceed 1.5 times the Rotary logo. The width of Divider rule: Divider rule: 0.5pt, 50% black 0.5pt, 50% white partner logos may vary, but should not height equal to ﬁrst partner logo. height equal to ﬁrst partner logo. visually overpower the masterbrand signature. Masterbrand signature Partner ID Partner ID

Partner lockup

Examples: Strategic, Project, or Service Partners Things to Avoid

Make sure the Rotary logo is as prominent as the partner logo. Keep the spacing equal between the partner logos and make sure the partner logo is no higher than\ the Rotary logo.

Example: Centers for Peace Example: Fellowships

International Fellowship of Birdwatching Rotarians OUR LOOK Voice and Visual September 2016 22 Logos Rotary Guidelines Best Practices

Masterbrand signature

Use the masterbrand signature on a Use a two-color masterbrand signature when Keep the masterbrand signature clear of Keep the masterbrand signature free of a Keep all elements undistorted and in the background that has sufficient contrast. printing in full color. outlines, special effects, or other graphic holding shape and use the correct typeface. right order. elements.

Mark of excellence

Keep the mark of excellence whole — never Use Rotary colors specified on page 15 for the Size the mark of excellence correctly when Make sure the mark of excellence is Place the mark of excellence away from cropped. mark of excellence. using it with the logo, as shown on page 13. completely legible. the logo. OUR LOOK Voice and Visual September 2016 23 Color Palette Rotary Guidelines Overview

We are smart, compassionate, persevering, and inspiring, and we’ve Rotary Leadership Colors chosen a set of colors to express those attributes. Rotary Azure Rotary Sky Blue Rotary Royal Blue Rotary Gold A few shades of BLUE and a touch of GOLD are our predominant colors. To create a unified look and feel, these leadership colors should be used more often than other colors in our palette. Use Rotary Azure most often, and reserve Rotary Sky Blue and Rotary Royal Blue to complement and highlight. Rotary Gold should be used as the “jewel” on a page.

Use secondary colors sparingly to create occasional emphasis or differentiation within a series, if applicable.

Pastels and neutrals provide the necessary flexibility when working with backgrounds, layouts, and hierarchy of information, without being overbearing.

All colors have been carefully chosen to complement one another in most situations. They should be used in their pure format, never screened. Secondary Colors Pastels Neutrals Comparable metallic versions of these colors may be used for special Cranberry Turquoise Slate Mist Lavender Charcoal Pewter Smoke Silver Black circumstances, such as signage or pins or when using foils for awards and certificates.

Violet Orange Powder Blue Moss Taupe Storm Ash Platinum Cloud White OUR LOOK Voice and Visual September 2016 24 Color Palette Rotary Guidelines Formula Codes

When using our color palette, be sure to apply the appropriate Rotary Leadership Colors Secondary Colors Pastels Neutrals formulations listed on this page.

Our colors should not be screened or adjusted.

Coated and uncoated formulas are shown here for the following: Azure Sky Blue Cranberry Turquoise Slate Mist Charcoal Pewter Smoke Silver PMS 2175C PMS 2202C PMS 214C PMS 7466C PMS 2165C PMS 2162C Cool Gray 11C Cool Gray 8C Cool Gray 5C Cool Gray 2C Pantone™ colors C99 M47 Y0 K0 C96 M0 Y6 K0 C0 M100 Y22 K0 C90 M0 Y38 K0 C68 M43 Y30 K9 C40 M23 Y18 K1 C48 M22 Y24 K66 C23 M11 Y13 K41 C0 M0 Y0 K33 C14 M10 Y13 K0 CMYK for 4-color process PMS 2175U PMS 2202U Rubine RedU PMS 7466U PMS 2166U PMS 2162U Cool Gray 11U Cool Gray 8U Cool Gray 5U Cool Gray 2U RGB for digital C99 M53 Y0 K0 C94 M0 Y6 K0 C0 M100 Y22 K0 C88 M0 Y27 K0 C68 M46 Y30 K13 C42 M26 Y18 K4 C15 M0 Y0 K60 C10 M0 Y0 K50 C0 M0 Y0 K33 C14 M10 Y16 K0 Hexadecimal for web Hex #0050a2 Hex #019fcb Hex #c10042 Hex #018d8d Hex #687d90 Hex #9ea6b4 Hex #58585a Hex #919295 Hex #bcbdc0 Hex #e7e7e8 R0 G93 B170 R1 G180 B231 R217 G27 B92 R0 G153 B153 R104 G125 B144 R158 G166 B180 R88 G88 B90 R145 G146 B149 R188 G189 B192 R231 G231 B232 To obtain ASE files for latest palette swatches, please contact [email protected].

Royal Blue Gold Violet Orange Lavender Powder Blue Storm Ash Platinum Cloud PMS 286C PMS 130C PMS 2070C PMS 2018C PMS 665C PMS 290C Warm Gray 10C Warm Gray 7C Warm Gray 3C Warm Gray 1C C100 M80 Y9 K2 C0 M41 Y100 K0 C57 M91 Y0 K0 C0 M68 Y95 K0 C17 M20 Y0 K8 C25 M4 Y5 K0 C51 M46 Y55 K19 C41 M34 Y44 K4 C25 M22 Y32 K0 C15 M12 Y17 K0 PMS 286U PMS 129U PMS 2070U PMS 2018U PMS 665U PMS 545U Warm Gray 10U Warm Gray 7U Warm Gray 3U Warm Gray 1U C100 M92 Y9 K2 C0 M35 Y100 K0 C54 M99 Y0 K0 C0 M58 Y95 K0 C17 M20 Y0 K8 C28 M4 Y0 K0 C51 M46 Y45 K19 C41 M38 Y37 K8 C25 M22 Y28 K2 C15 M12 Y17 K0 Hex #0c3c7c Hex #f7a81b Hex #872175 Hex #ff7600 Hex #c6bcd0 Hex #c9dee9 Hex #675d58 Hex #958d85 Hex #c5c1bb Hex #e6e5d8 R23 G69 B143 R247 G168 B27 R135 G33 B117 R255 G118 B0 R198 G188 B208 R201 G222 B233 R103 G93 B88 R149 G141 B133 R197 G193 B187 R230 G229 B216

Moss Taupe Black White PMS 7537C PMS 7501C C0 M0 Y0 K100 C0 M0 Y0 K0 C36 M23 Y34 K0 C13 M16 Y35 K0 Hex #000000 Hex #ffffff PMS 7537U PMS 7501U R0 G0 B0 R255 G255 B255 C36 M23 Y30 K0 C13 M16 Y35 K0 Hex #a7aca2 Hex #d9c89e R167 G172 B162 R217 G200 B158 OUR LOOK Voice and Visual September 2016 25 Color Palette Rotary Guidelines Best Practices

Member site | Give | Region language

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Search WHO WE ARE WHAT WE DO GET INVOLVED NEWS & MEDIA

WHO WE ARE WHAT WE DO GET INVOLVED NEWS & MEDIA WHO WE ARE WHAT WE DO GET INVOLVED NEWS & MEDIA JOIN THE JOIN THE JOIN THE FIGHT TO FIGHT TO END FIGHT TO END POLIO END POLIO

Join leaders, exchange ideas, and POLIO take action for community. Join leaders, exchange ideas, and take action for community.

OUR FOUNDATION Non perum fuga. Et restior est LEAD eseque dolores reperia. WITH YOUR ASK THE EXPERT Ediatem qui sit dis volor molos um que ipiendande venintin. JOIN LEADERS EXCHANGE IDEAS TAKE ACTION HEAD, DISTRICT CORNER magni dolores eos qui ratione et magni dolores eos qui ratione et magni dolores eos qui ratione et tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque Corem consequi que postiostis pporroorro qquisquamuisquam et su dolorem eett. porro quisquam et su dolorem et. aute cumquatur, vestre desist porro quisquam et su dolorem et. HEAll it takesART is two drops idendebit quam. After more than 25 years, Rotary and its JOIN LEADERS EXCHANGE IDEAS TAKE ACTION GET INVOLVED ANDpartners are “this close” to making history THE FUTURE IS NOW with the eradication of polio. With this Lored molorita sitaspeliquo et magni dolores eos qui ratione et magni dolores eos qui ratione et magni dolores eos qui ratione et ullam venis debit fugit et. achievement, polio will only be the second tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque HANDhuman disease in history—afterS. porro quisquam et su dolorem et. pporroorro qquisquamuisquam et su dolorem eett. porro quisquam et su dolorem et. smallpox—to be eradicated worldwide. YOUR ROTARY Only three countries JOINJOIN FOFFOROR OOURUURR OUR SHARED PURPOSE Tem fugitat emoditas as si Learn more about the ﬁght and how you nostre saerib usaes conquaters remaining: COMMUNITY. can help at: destist om maxes imilluptis. GET INVOLVED STSTAAYY FFOROR TTHEHE www.endpolio.org WORLD. Where social meets change. Nigeria Afghanistan Pakistan OUR SHARED PURPOSE magni dolores eos qui ratione et tatem sequi nescint ne que

JOIN LEADERS: www.rotary.org quisquam et su dolorem et magni dolores eos qui ratione et tatem sequi nesciunt. Neque estre simtoq porro quisquam et su dolorem etre. Where social meets change. WHAT WE’RE DOING magni dolores eos qui ratione et tatem sequi nescint ne que Reserve Rotary Gold for “pops” of color. Highlight headings, subheads, icons, and Use the blues in our leadership colors as the Use the secondary colors to highlight Use neutralsquisquam etand su dolorem white et magni doloresspace eos qui to ratione achieve et tatem sequi buttons with colors from our palette. predominant palette. elements, but never as a dominant color. balance andnesciunt. clarity. Neque estre simtoq porro quisquam et su dolorem etre.

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Find a club near you. magni dolores eos qui ratione et tatem sequi nesciunt. Neque porro quisquam et su dolorem et. magni dolores eos qui ratione et tatem sequi nesciunt.

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Find a club near you. LoremLorem ipsum dolor ipsum sit amet, consectetuer dolorem adipiscing elit, Join leaders from all sed diam nonummy nibh euismod tincidunt ut laoreet OUR FOUNDATION OUR FOUNDATION magni dolores eos qui ratione et tatem sequi sudolore in magna vulputate aliquam erat volutpat. Ut velit. wisi enim ad continents and cultures minim veniam, quis nostrud exerci tation ullamcorper Non perum fuga. Et restior est Non perum fuga. Et restior est nesciunt. Neque porro quisquam et su THE iPad 8:35 PM suscipit lobortis nisl ut aliquip ex ea commodo eseque dolores reperia. eseque dolores reperia. dolorem et. magni dolores eos qui ratione et OUR FOUNDATION consequat. to take action in JOIN LEADERS tatemEXCHANGE sequiIDEAS nesciunt.TAKE ACTION LEAD magni dolores eos qui ratione et magni dolores eos qui ratione et magni dolores eos qui ratione et ROTARY tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque tatem sequi nesciunt. Neque our communities and porro quisquam et su dolorem et. porro quisquam et su dolorem et. porro quisquam et su dolorem et. Non perum fuga. Et restior est enter postal code| WIaroundTH the world.YOUR ASK THE EXPERT ASK THE EXPERT GET INVOLVED eseque dolores reperia. EFFECT Ediatem qui sit dis volor molos Ediatem qui sit dis volor molos SEARCH HEAD, um que ipiendande venintin. um que ipiendande venintin. OUR SHARED PURPOSE DISTRIT CORNER DISTRIT CORNER Where social meets change. Corem consequi que postiostis Corem consequi que postiostis magni dolores eos qui ratione et tatem sequi nescint ne que 72% quisquam et su dolorem et magni dolores eos qui ratione et tatem sequi ASK THE EXPERT HEART aute cumquatur, vestre desist aute cumquatur, vestre desist nesciunt. Neque estre simtoq porro quisquam et su dolorem etre. idendebit quam. idendebit quam. Typi non habent claritatem Ediatem qui sit dis volor molos insitam; est usus legentis AND WHAT WE’RE DOING Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum THE FUTURE IS NOW THE FUTURE IS NOW um que ipiendande venintin. dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent Lored molorita sitaspeliquo et Lored molorita sitaspeliquo et HANDluptatum zril delenit augue duis dolore te feugaitS. nulla facilisi. Nam liber tempor cum soluta nobis eleifend ullam venis debit fugit et. ullam venis debit fugit et. option congue nihil imperdiet doming id quod mazim placerat facer possim. INTERESTED? Typi non habent claritatem insitam; est usus legentis Find a club near you. in iis qui facit eorum claritatem. Investigationes YOUR ROTARY YOUR ROTARY magni dolores eos qui ratione et tatem sequi demonstraverunt lectores legere me lius quod ii legun. nesciunt. Neque porro quisquam et su Tem fugitat emoditas as si Tem fugitat emoditas as si dolorem et. magni dolores eos qui ratione et DISTRICT CORNER tatem sequi nesciunt. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est nostre saerib usaes conquaters nostre saerib usaes conquaters enter postal code| notare quam littera gothica, quam nunc putamus destist om maxes imilluptis. destist om maxes imilluptis. SEARCH Corem consequi que postiostis parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta Join leaders from all continents and decima. Eodem modo typi, qui nunc nobis videntur aute cumquatur, vestre desist parum clari, ﬁant sollemne. cultures to take action in our communities and around the world. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut idendebit quam. laoreet dolore magna aliquam erat volutpat. TAKE ACTION: Lorem ipsum dolor sit amet. www.rotary.org

Use colors in our palette. Use colorsTHE that FUTURE offer ISsufficient NOW contrast for Use colors that complement one another; Keep the background the same color rather Use fully saturated rather than tints or readability.Lored molorita sitaspeliquo et use leadership colors for large areas. than creating gradients. screened colors in our palette. ullam venis debit fugit et.

YOUR ROTARY Tem fugitat emoditas as si nostre saerib usaes conquaters destist om maxes imilluptis. OUR LOOK Voice and Visual September 2016 26 Typography Rotary Guidelines Licensed and Free Fonts

Licensed option - fonts for purchase Free option - when Frutiger and Sentinel fonts are not available or are cost prohibitive

Primary*, use ALL CAPS condensed Secondary*, use for body text, Primary, for digital applications Primary, for Microsoft Office applications Secondary, for digital applications and style for headlines and main navigation. secondary headlines, captions, callouts, or when Open Sans Condensed is not Microsoft Office applications, or when Use regular style for secondary or identifiers. available. Font should be used similarly to Sentinel is not available. Font should be headlines, secondary navigation, info Frutiger for headlines, secondary navigation, used similarly to Sentinel for body text, graphics, lockups, identifiers, or dense etc. secondary headlines, etc. body copy. FRUTIGER OPEN SANS ARIAL LT STD Sentinel CONDENSED NARROW Georgia ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ abcdefghijklmnopqrstu abcdefghijklmnopqrstu abcdefghijklmnopqrstu abcdefghijklmnopqrstu abcdefghijklmnopqrstu vwxyz1234567890 vwxyz1234567890 vwxyz1234567890 vwxyz1234567890 vwxyz1234567890 47 Light Condensed Light Condensed Light Regular Regular 57 Condensed Light Italic Condensed Light Italic Italic Italic 67 Bold Condensed Book Condensed Bold Bold Bold 77 Black Condensed Book Italic Bold Italic Bold Italic ABCDEFGHIJKLMNO Medium PQRSTUVWXYZ Medium Italic Semibold OPEN SANS abcdefghijklmnopqrstu ABCDEFGHIJKLMNO ARIAL Semibold Italic vwxyz1234567890 PQRSTUVWXYZ Bold abcdefghijklmnopqrstu REGULAR 45 Light Bold Italic 46 Light Italic vwxyz1234567890 ABCDEFGHIJKLMNO Black PQRSTUVWXYZ 55 Roman Light Black Italic abcdefghijklmnopqrstu 56 Italic Regular vwxyz1234567890 65 Bold Italic 66 Bold Italic Bold Italic 75 Black Bold * For information on purchasing 76 Black Italic Bold Italic these typefaces, contact 95 Ultra Black [email protected]. JOIN THE FIGHT TO END POLIO

Typography OUR LOOK Voice and Visual September 2016 27 All it takes is two drops Rotary Guidelines After more than 25 years, Rotary and its Bestpartners Practices are “this close” to making history with the eradication of polio. With this achievement, polio will only be the second human disease in history—after smallpox—to be eradicated worldwide. Only three countries Learn more about the ﬁght and how you remaining: can help at: www.endpolio.org

Nigeria Afghanistan Pakistan

LoremLorem ipsum dolor ipsum sit amet, consectetuer dolorem adipiscing elit, Join leaders from all sed diam nonummy nibh euismod tincidunt ut laoreet sudolore in magna vulputate aliquam erat volutpat. Ut velit. wisi enim ad continents and cultures minim veniam, quis nostrud exerci tation ullamcorper THE THE suscipit lobortis nisl ut aliquip ex ea commodo consequat. to take action in Rotary International ROTARY our communities and One Rotary Center ROTARY Through Rotary, Lorem Ipsum Dolor Sit. 1560 Sherman Ave. I’m leading Lorem ipsum dolor sit amet, around the world. Evanston, IL 60201-3698, USA Rotary consectetuer adipiscing elit, my community sed diam nonummy nibh Tel: +1 866-976-8279 (toll-free) EFFECT USE FRUTIGER EFFECT euismod tincidunt ut laoreet Tel: +1 847-866-3000 forward. CONDENSED ALL CAPS Food Drive dolore magna aliquam erat Fax: +1 847-328-4101 volutpat. Ut wisi enim ad JOIN FOR OUR BOLD, BLACK OR CONDENSED minim veniam, quis nostrud All residents can give by exerci tation ullamcorper EXTRA BLACK HEADLINE suscipit lobortis nisl ut aliquip placing non-perishable food at ex ea commodo consequat. ALL CAPS WITH their door7%s. FOR HEADLINES ITALICS 72% HIGHLIGHT ALL SAME Pick-up begins at 10:00 a.m. COMMUNITY. ONE OR TWO WORDS WITH LARGER TYPE POINT SIZE Saturday, October 6th. Typi non habent claritatem insitam; est usus legentis Pre-packaged bags of items Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum STAY FOR THE are available at the local IGA dolore eu feugiat nulla facilisis at vero eros et in varying dollar amounts. accumsan et iusto odio dignissim qui blandit praesent For emphasis, highlight one or two words Use Sentinel or Georgia for subheads and Use bold or italic for emphasis only. Use Frutiger or Arial in large point sizes for luptatumUse zrilFrutiger delenit augue or Arial duis dolore styles te feugait for documents nulla with 30% facilisi. Nam liber tempor cum soluta nobis eleifend using a larger type size or light-weight italic. body copy.Volunteers will check every callouts and data visualization. optiondense congue body nihil imperdiet copy. doming id quod mazim When using italic, use a light weight front door in your town. placerat facer possim. and set all type to one size. Keep leading Typi non habent claritatem insitam; est usus legentis 63% in iis qui facit eorum claritatem. Investigationes and kerning consistent. demonstraverunt lectores legere me lius quod ii legun.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus Lorem ipsum dolorem WORLD. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Join leaders from all parum claram, anteposuerit litterarum formas sed diam nonummy nibh euismod tincidunt ut laoreet sudolore in magna vulputate aliquam erat volutpat.CLUB Ut velit. wisi enim CLINIC ad continents and cultures humanitatis per seacula quarta decima etFOR quinta CLUBS minim veniam, quis nostrud exerci tation ullamcorper THE Join leaders from all continents and suscipit lobortis nisl ut aliquip ex ea commodo decima. Eodem modo typi, qui nunc nobis videntur Join leaders from all continents and consequat. to take action in parum clari,ROTARY ﬁant sollemne. cultures to take action in our JOIN LEADERS: www.rotary.org cultures to take action in our our communitiesA three-step and D e a d lin e s communities and around the world. communities and around the world. around the world. Lorem ipsum dolor sit amet, consectetuer adipiscing WHERE plan to get elit, sed diam nonummy nibh euismod tincidunt ut LoremLorem ipsum dolor ipsum sit amet, consectetuer dolorem adipiscing elit, Join leaders from all LEAD EFFECT laoreet dolore magna aliquam erat volutpat. sed diam nonummy nibh euismod tincidunt ut laoreet social media TAKE ACTION: sudolore in magna vulputate aliquam erat volutpat. Ut velit. wisi enim ad continents and cultures SOCIAL 02 minim veniam, quis nostrud exerci tation ullamcorper Rotary THE on your side. Lorem ipsum dolor sit amet. www.rotary.org Food DrWITHive YOUR September suscipit lobortis nisl ut aliquip ex ea commodo magni dolores eos qui All residents can give by 72% consequat. No one into our take action in placing non-perishable food at MEETS ratione et tatem sequi their doors. et nesciunt. Pick-up begins at 10:00 a.m. ROTARY Saturday, October 6th. COMMUNITY Typi non habent claritatem should goour communities and Pre-packaged bagsH of items EAD, insitam; est usus legentis 30 are available at the local IGA in varying dollar amounts. CHANGE. Duis autem vel eum iriure dolor in September Volunteers will check every hendrerit in vulputate velit esse molestie magni dolores eos qui HUNGRY. front door in your town. around the world. consequat, vel illum dolore eu feugiat ratione et tatem sequi with our help HEART nulla facilisis at vero eros et accumsan et EFFECT et nesciunt. iusto odio dignissim qui blandit praesent NO ONE WILL. luptatum zril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor 15 cum soluta nobis eleifend option congue November AND nihil imperdiet doming id quod mazim placerat facer possim. magni dolores eos qui ratione et tatem sequi fruhumanitatis per seacula quarta decima et nesciunt. et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, ﬁant HANDS. sollemne. Join leaders from all continents and 01 Lorem ipsum dolor sit amet, consectetuer cultures to take action in our Club of Seattle TAKE ACTION: www.rotary.org adipiscing elit, sed diam nonummy nibh communities and around the world. December 72% euismod tincidunt ut laoreet dolore magni dolores eos qui magna aliquam erat volutpat. ratione et tatem sequi Lorem ipsum dolor sit amet. TAKE ACTION: et nesciunt. Use uppercase typography in headlines or Watch your leading and kerning so that text Use Frutiger rather than Sentinel or Georgia Use lighter weights for body copy. www.rotary.orgUse colored type that has sufficient contrast. Typi non habent claritatem insitam; est usus legentis subheads. doesn't look overly open, too tight, or uneven. for headline text. Duis autem vel eum iriure dolor in hendrerit in Keep letterforms proportionate. vulputate velit esse molestie consequat, vel illum Other Notices magni dolores eos qui ratione et tatem sequi dolore eu feugiat nulla facilisis at vero eros et nesciunt. Neque porro quisquam est, qui accumsan et iusto odio dignissim qui blandit praesent doloreipsum quia dolor rem adipisci voluptat luptatum zril delenit augue duis dolore te feugait nulla Neque porro quisquam est, qui dolorem. facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legun.

Our photography focuses on connections and community. Rotarians Uniting and Exchanging Ideas

Whenever possible, try to use shots depicting multiple Rotarians of diverse Single Rotarian Small groups Large groups ethnicities and age ranges. Refrain from focusing on an individual, unless he or she is profiled or featured in a story.

If shot indoors, keep backgrounds blurry or nondescript so unattractive objects like drop-ceilings, dated chandeliers, exit signs, etc., are rendered less visible.

When beneficiaries are depicted, they should appear actively engaged with Rotarians or like active participants in a scene, not incidental observers in the Rotarians Taking Action for Community background.

When choosing or shooting new Single Rotarian Small groups Large groups With beneficiaries Without Rotarians photography, aim for the following:

- editorial or reportage style (fly-on-the-wall) - candid poses or natural portraits - real, natural, sincere, endearing expressions - demonstrations of active leadership and impact - special moments of camaraderie, friendship, warmth, and celebration - movement and momentum - rich full color, or black and white Metaphorical/Conceptual - short depth of field with selective focus (people shot through crowds) - wide angles - natural backgrounds and real context (not solid portraiture backdrops or studio photography) OUR LOOK Voice and Visual September 2016 29 Icons and Rotary Guidelines Information Graphics Overview

When choosing or creating iconography and information graphics, look for styles Iconography Style that are simple, modern, and informative.

When housing icons in shapes, use Examples Organizing principles circles to reinforce the shape of the Rotary emblem. Join Leaders Exchange Ideas Take Action Use icons and information graphics to illustrate facts or aid in navigation, but do not apply them as logos.

Information Graphics

72% 25% 50% 75% OUR LOOK Voice and Visual September 2016 30 Icons and Rotary Guidelines Information Graphics Areas of Focus Icons

AREAS OF FOCUS

Rotary has identified six areas of focus that reflect critical humanitarian issues Horizontal configuration Vertical configuration Stacked configuration and needs that Rotarians are addressing worldwide. Each icon to the right Single icon highlighted represents one facet of Rotary’s 0.125" 0.125" using any Rotary leadership 3mm 3mm or secondary color six areas of focus: 0.5" 13mm 1 Peace and conflict prevention/resolution 2 Disease prevention and treatment 3 Water and sanitation 4 Maternal and child health 5 Basic education and literacy Neutral color 6 Economic and community development

Show all six icons together uniformly in one Rotary neutral color.

When discussing one specific area of focus, highlight that icon using any Rotary leadership or secondary color. Minimum sizes All other icons should remain neutral.

When all areas are being discussed Print Digital – for desktop/laptop Digital – for mobile/table simultaneously, highlight all six icons using a single Rotary leadership or secondary color. 13mm 0.5" Use the same color to highlight the 60px icons within a single document or 80px communication.

Do not color code the six areas of focus, and do not alter proportions or the shape of the circle housing the symbols.

Enclose the icons in circles only. Use one Rotary color as background in the circles and another Rotary color to highlight the appropriate icons, as shown at the top of the page. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 31 Design Rotary Guidelines Inspiration Brochure Covers

MAKE GET MORE OUT OF MEMBERSHIP. CONNECT HISTORY

###-EN—(713) FOR GOOD. TODAY 944-EN—(713)

TAKE ACTION: JOIN LEADERS | EXCHANGE IDEAS | TAKE ACTION www.rotary.org rotary.org/contribute BRINGING THE PIECES TOGETHER Voice and Visual September 2016 32 Design Rotary Guidelines Inspiration Interior Spreads

“ROTARY Rotary’s 1.2 million members combine their resources and CONTINUES TO WE’RE CONNECTING BE THE HEART AND THE PROMISE connect across the world to move communities forward with SOUL OF POLIO THIS FOR COMMUNITy clean water, health initiatives, education, and more. ERADICATION.” The top two reasons people join Rotary are to give back to MAKE — Bill Gates, Cochair, From 2013 to 2018, every us$1 Rotary commits to WHO their communities and to connect with like-minded leaders CLOSE Bill & Melinda Gates and UNICEF in direct support for polio immunization will and friends. Our members stay with Rotary year after year Foundation be matched 2 to 1 (up to us$35 million per year) by the Only three countries are for the same reasons. What motivated you to join Rotary? YOUR MONEY Bill & Melinda Gates Foundation. polio-endemic: What have you set out to accomplish with your club and as “FAILURE TO a Rotarian? Economic and community ERADICATE POLIO development global grant IS UNFORGIVABLE, AFGHANISTAN supported a grant recipient’s plans to expand Jhoole, the FOREVER.” YOUR BILL & MELINDA OUR COLLECTIVE nonprofit clothing business she WORK — Margaret Chan, DONATION GATES FOUNDATION started to help impoverished Director-General, women weavers in India. IMPACT World Health Rotary brings together people like you — leaders from all Sponsors: Organization US$ US$ cultures and occupations who want to use their distinct Rotary Club of Crystal Palace & Norwood, Greater London, 25 50 NIGERIA PAKISTAN expertise for good. People whose sense of responsibility England, and District 6420 “WE’RE WORKING inspires them to give back to their communities. Who step Water and sanitation global 3 TIMES TO ENSURE THAT (Illinois, USA) forward to tackle the toughest challenges — and persevere grant provided new toilets THE POLIOVIRUS to create lasting change in communities around the world. and clean water facilities and WILL BE FOUND encouraged good hygiene and AS HARD ONLY IN HISTORY Together, we empower youth, improve health, promote peace, disease prevention for 2,500 students in four schools in BOOKS AND NOT and advance our communities in all corners of the globe. Adana, Turkey. IN CHILDREN.” TOTAL CONTRIBUTION With 1.2 million members worldwide, our global community’s Sponsors: — Robert S. Scott, Chair, impact has never been greater — and it continues to grow. Rotary clubs of Adana-Cukurova, International PolioPlus Turkey, and Frutal, Brazil Committee, Rotary US$ When Rotarians come together and commit to a cause, like Rotary and the Bill & Melinda Gates International our PolioPlus initiative, the magnitude of our impact is clear. Foundation are extending their partnership And with the ongoing support of Rotarians like you, we will Adopt-a-Village global grant renovated a schoolroom and provided books, “WE HAVE THE 75 continue the fight to End Polio Now. computers, and furniture; installed a water harvesting system; supported during the critical endgame phase of ABILITY TO THE REMAINING a vocational training team focusing on health issues; and formed and PROTECT EVERY You joined Rotary because you want to make a difference. trained 25 microcredit groups in Nkondo, Uganda. the Global Polio Eradication Initiative. Because you believe in our motto: Service Above Self. LAST PERSON, Sponsors: Because you’re committed to integrity and making change Find out how your donation can triple ESPECIALLY Rotary Club of Kampala-North, Uganda, and District 5340 (California, USA) happen, and because the areas that we focus on are CHILDREN, FROM Share stories about your your impact! OR OR important to you. THIS ENTIRELY club’s connections at PREVENTABLE % blog.rotary.org. LEARN DISEASE.” ENDPOLIONOW.ORG — Anthony Lake, Executive Director, DONATE UNICEF 1 of polio cases are the most ROTARY.ORG/CONTRIBUTE “POLIO ANYWHERE 150 75 600 difficult to prevent because the IN THE WORLD IS A VESTS FOR VACCINE PURPLE FINGER virus persists in the hardest-to- THE FOUR-WAy TEST VOLUNTEERS CARRIERS MARKERS Of the things we think, say or do: RISK EVERYWHERE reach areas. IN THE WORLD.” Bright yellow vests Oral polio vaccine Children’s pinky help those seeking must be kept fingers are marked Will it build GOODWILL and — Thomas Frieden, Is it the TRUTH? vaccination to cool to remain with purple ink to 1 3 BETTER FRIENDSHIPS? Director, U.S. Centers recognize health effective. show they’ve been Peace and conflict Disease prevention Water and Maternal and Basic education Economic and community for Disease Control and workers and immunized. Will it be BENEFICIAL to YOU CAN HELP NOW Is it FAIR to all prevention/resolution and treatment sanitation child health and literacy development Prevention volunteers easily. 2 concerned? 4 all concerned? BRINGING THE PIECES TOGETHER Voice and Visual September 2016 33 Design Rotary Guidelines Inspiration Posters, Vertical

LISBOA CELEBRATE DIVERSE 2013 PERSPECTIVES. DISCOVER SHARED INTERESTS.

NO ONE IN OUR COMMUNITY SHOULD GO HUNGRY. WITH OUR HELP, NO ONE WILL.

TAKE ACTION: www.rotary.org Club [of/at] [Location] Lisbon 2013 Ea commodo consequat eum iriure dolor in hrerit Rotary Club duis autem vel eum irire in vulputate velit esses dolor in hendrerit in molestie consequat, velo of [Location] vulpue velit esse molestie illum dolore eu feugiat Food Drive consequat, vel illum doe augue duis dolore te estre eu feugiat nulla facilisise feugait nulla facilisi. All residents can give by Pre-packaged bags of items te feugait nulla facilisi. placing non-perishable food at are available at the local IGA their doors. in varying dollar amounts.

Pick-up begins at 10:00 a.m. Volunteers will check every Saturday, October 6th. front door in your town. EXCHANGE IDEAS: www.rotary.org BRINGING THE PIECES TOGETHER Voice and Visual September 2016 34 Design Rotary Guidelines Inspiration Posters, Horizontal

Rotary Club Rotary Club of [Location] of [Location] Food Drive Food Drive

NO ONE IN OUR All residents can give by NO ONE IN OUR All residents can give by placing non-perishable food at placing non-perishable food at COMMUNITY their doors. COMMUNITY their doors. Pick-up begins at 10:00 a.m. Pick-up begins at 10:00 a.m. SHOULD GO Saturday, October 6th. SHOULD GO Saturday, October 6th. Pre-packaged bags of items Pre-packaged bags of items are available at the local IGA in are available at the local IGA in HUNGRY. varying dollar amounts. HUNGRY. varying dollar amounts. Volunteers will check every Volunteers will check every WITH OUR HELP, front door in your town. WITH OUR HELP, front door in your town. NO ONE WILL. NO ONE WILL.

TAKE ACTION: www.rotary.org TAKE ACTION: www.rotary.org Club [of/at] [Location] Club [of/at] [Location]

Rotary Club Rotary Club of [Location] of [Location] Coat Drive Coat Drive

All residents can give by All residents can give by placing coats at their doors. placing coats at their doors.

Pick-up begins at 10:00 a.m. Pick-up begins at 10:00 a.m. Saturday, October 6th. Saturday, October 6th. Volunteers will check every Volunteers will check every NO ONE IN OUR front door in your town. NO ONE IN OUR front door in your town. COMMUNITY COMMUNITY SHOULD BE COLD SHOULD BE COLD THIS WINTER. THIS WINTER. WITH OUR HELP, WITH OUR HELP, NO ONE WILL. NO ONE WILL.

TAKE ACTION: www.rotary.org TAKE ACTION: www.rotary.org Club [of/at] [Location] Club [of/at] [Location] BRINGING THE PIECES TOGETHER Voice and Visual September 2016 35 Design Rotary Guidelines Inspiration Pamphlets

Typi non habent claritatem insitam; est usus legentis Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legun.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta Join leaders from all continents and Join leaders from all continents and decima. Eodem modo typi, qui nunc nobis videntur parum clari, ﬁant sollemne. cultures to take action in our cultures to take action in our communities and around the world. communities and around the world. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. TAKE ACTION: Lorem ipsum dolor sit amet. www.rotary.org BRINGING THE PIECES TOGETHER Voice and Visual September 2016 36 Design Rotary Guidelines Inspiration Billboards JOIN LEADERS, EXCHANGE IDEAS AND TAKE ACTION FOR COMMUNITY BRINGING THE PIECES TOGETHER Voice and Visual September 2016 37 Design Rotary Guidelines Inspiration Digital BRINGING THE PIECES TOGETHER Voice and Visual September 2016 38 Design Rotary Guidelines Inspiration E-Newsletter Cover

SPREAD THE WORD Learn how new tools will help you tell Rotary’s story

TOP PRIORITY Help make history: End polio with Rotary, Gates Foundation

NEW GENERATIONS Engage Rotary’s future leaders

STRENGTH IN NUMBERS Find tips for recruiting new members

MY ROTARY.ORG Five things to know about our new website

At the 2013 Youth Exchange Officers Preconvention Meeting in Lisbon, Portugal, Vanessa Lee tells what she learned from living with a host family. Learn more about our Rotary Youth Exchange program. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 39 Design Rotary Guidelines Inspiration E-Newsletter Page

HOW TO... ABOUT ROTARY LEADER

July 2013 — Volume 4, Issue 1 FIND A GRANT Rotary Leader, an electronic publication for Rotary club and district officers, is offered in eight languages: English, French, German, Italian, Japanese, IF YOUR CLUB OR DISTRICT IS STRUGGLING TO Korean, Portuguese, and Spanish. Rotary Leader is published by FIND A PARTNER FOR AN INTERNATIONAL SERVICE Rotary International, One Rotary Center, 1560 Sherman Avenue, Evanston, PARTNER PROJECT, CONSIDER THE FOLLOWING TIPS: IL 60201-3698 USA. Be social. Web www.rotary.org Fax 847-866-9732 Phone 847-866-3000 Join RI’s LinkedIn group, which helps Rotarians share ideas and publicize project needs. You can Subscribe to Rotary Leader at www.rotary.org/rotaryleader. also publicize your quest for a grant partner on your There is no charge to subscribe. personal or club Facebook pages. Submit to Rotary Leader at [email protected]. Article ideas about club Talk to your district governor-elect. and district successes, including fundraisers, publicity efforts, service projects, The International Assembly is a great opportunity and membership drives, are welcome. Please include descriptions, photos, and to share project proposals. contact information in your email. Due to the high volume of submissions, we cannot promise to feature your story. Attend an RI Convention. Ask convention goers from your district to bring Editor Janis Young a list of projects to share with potential partners. Managing Editor Janice S. Chambers The RI Convention is the ideal place to start Graphic Designer William Moran collaborating. Writers Daniela Garcia, Vanessa Glavinskas, Arnold Grahl, Dan Nixon, Rotarians in Maputo, Mozambique, needed an Antoinette Toscano international partner to help finance a US$55,100 Visit a project fair. Photographers Alyce Henson, Monika Lozinska project to upgrade a sanitation system and install a These annual regional events are hosted by Rotary Copy Editors Heather Antti, Beth Duncan water tank at a school. They turned to their district districts worldwide to encourage international Proofreaders Kelly Doherty, Susan Hyland contacts and soon learned of a Danish club seeking friendship and collaboration on service projects. a host partner. For information about upcoming project fairs, Copyright © 2013 by Rotary International. contact [email protected]. “Our club was looking for a Foundation project, as we had funds to use,” says Stein Schierenbeck, Search the Web. a member of the Rotary Club of Skanderborg, Most districts have their own websites that help Denmark. “Being a club in the pilot district for the bring clubs and districts together on joint projects. new global grants, we looked for areas of need within another pilot district.” Once the clubs Visit Rotary’s new website. connected, they obtained a Rotary Foundation Scheduled to launch soon, Rotary’s new site will global grant to complete the project. School have tools to help you find and connect with partner officials and the contractor agreed to maintain the clubs and obtain resources for your projects. new facilities, meeting the grant’s sustainability Contact [email protected] for more requirement. information. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 40 Design Rotary Guidelines Inspiration BRINGING THE PIECES TOGETHER Voice and Visual September 2016 41 Merchandise Rotary Guidelines Rotary Member Pin

Rotary pins are immediately recognized by Rotarians every where as a proud Rotary Member Pin symbol of membership. Our new guidelines make no changes to pin design or color, so your current member pin and all those available through Rotary’s licensed suppliers are acceptable. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 42 Merchandise Rotary Guidelines Outdoor Road Sign

18"x18" (45 cm. x 45 cm.) or 30"x30" (76 cm. x 76 cm.) single or double sided (Azure background)

18"×18" (45 cm. x 45 cm.) Sign—Mark of Excellence at 14"×14" (35 cm. x 35 cm.) 30"×30" (76 cm. x 76 cm.) Sign—Mark of Excellence at 23"×23" (58 cm. x 58 cm.) BRINGING THE PIECES TOGETHER Voice and Visual September 2016 43 Merchandise Rotary Guidelines Information Sign

Azure Information Sign White Information Sign

8"x24" (20 cm. x 61 cm.) (3 lines) or 10"x24" (25 cm. x 61 cm.) (4 lines) 8"x24" (20 cm. x 61 cm.) (3 lines) or 10"x24" (25 cm. x 61 cm.) (4 lines)

ROTARY CLUB OF ROTARY CLUB OF EVANSTON LIGHTHOUSE EVANSTON LIGHTHOUSE CHARTERED 1985 CHARTERED 1985

ROTARY CLUB OF ROTARY CLUB OF EVANSTON LIGHTHOUSE EVANSTON LIGHTHOUSE CHARTERED CHARTERED 1985 1985

If possible, use Frutiger Condensed Bold or Arial Narrow Bold for sign text. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 44 Merchandise Rotary Guidelines Aluminum Meeting Sign

Azure Aluminum Meeting Sign White Aluminum Meeting Sign

12"x15" (30 cm. x 38 cm.) 12"x15" (30 cm. x 38 cm.)

ROTARY ROTARY MEETS HERE MEETS HERE THURSDAY—7:30 A.M. THURSDAY—7:30 A.M.

Club of Evanston Club of Evanston

If possible, use Frutiger Condensed Bold or Arial Narrow Bold for sign text. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 45 Merchandise Rotary Guidelines Plaque Meeting Sign

Azure Plaque Meeting Sign White Plaque Meeting Sign

12"x15" (30 cm. x 38 cm.) 12"x15" (30 cm. x 38 cm.)

ROTARY ROTARY MEETS HERE MEETS HERE THURSDAY—7:30 A.M. THURSDAY—7:30 A.M.

Club of Evanston Club of Evanston

If possible, use Frutiger Condensed Bold or Arial Narrow Bold for sign text. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 46 Merchandise Rotary Guidelines Flag

Tag should include the Rotary masterbrand signature . BRINGING THE PIECES TOGETHER Voice and Visual September 2016 47 Merchandise Rotary Guidelines Name Badge

Azure Name Badge White Name Badge

3"x5"x2" (7 cm. x 5 cm.) 3”x5”x2” (7 cm. x 5 cm.)

CARL DAHLQUIST CARL DAHLQUIST PAST PRESIDENT 2011-2012 PAST PRESIDENT 2011-2012 Internet Services Internet Services

Club of Evanston Club of Evanston

NEW NEW MEMBER MEMBER

10-YEAR 10-YEAR MEMBER MEMBER

PERFECT PERFECT ATTENDANCE ATTENDANCE

See page 19 for club, district, zone, and e-club signature specs. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 48 Merchandise Rotary Guidelines Rotary T-shirt

T-shirt Front T-shirt Back

2-Color 2-Color BRINGING THE PIECES TOGETHER Voice and Visual September 2016 49 Merchandise Rotary Guidelines Rotary T-shirt

T-shirt Front T-shirt Back

1-Color 1-Color BRINGING THE PIECES TOGETHER Voice and Visual September 2016 50 Merchandise Rotary Guidelines Club Polo

Club Polo Front Club Polo Front

2-Color 2-Color

Club of Evanston Club of Evanston

See page 19 for club, district, zone, and e-club signature specs. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 51 Merchandise Rotary Guidelines Club Polo

Club Polo Front Club Polo Front

1-Color 1-Color

Club of Evanston Club of Evanston

See page 19 for club, district, zone, and e-club signature specs. BRINGING THE PIECES TOGETHER Voice and Visual September 2016 52 Merchandise Rotary Guidelines Hat

Hat - 2-Color Hat - 1-Color

Design I - White Design II - White

Design I - Azure Design II - Azure BRINGING THE PIECES TOGETHER Voice and Visual September 2016 53 Merchandise Rotary Guidelines Coffee Mug

Mug - 2-Color Mug - 1-Color

Design I - Front/Back Design I - Front/Back

Club Design I - Font/Back Club Design I - Front/Back

Club of Evanston Club of Evanston ADDENDUM Voice and Visual September 2016 54 Message to Rotary Guidelines Licensees of Merchandise

We recently completed an initiative Working together, we can ensure your Rotary-licensed merchandise. to Strengthen Rotary that has that Rotary achieves a more Before you produce any new goods, resulted in new signature systems, prominent and recognizable image contact our Licensing staff at color palettes, and other changes to in communities throughout the [email protected] so our visual identity. These guidelines world. that we can discuss if the ® symbol are designed to help you adapt will reproduce clearly on those items. to our new look and understand Registered trademark usage the thinking behind it. In addition We’re recommending the use of some fonts that require a license. to specific requirements for the ROTARY, ROTARY CLUB, ROTARIAN, If you are using those fonts, make use of our signatures and mark of MARK OF EXCELLENCE, ROTARY sure you have the proper licenses excellence, we’ve included some SIGNATURE, INTERACT, ROTARACT and permissions. We also suggest examples of how to use these and other Rotary marks are alternate fonts that do not require a assets on signage, banners, and trademarks owned by Rotary license. merchandise. International. Our official licensees may use these marks under We realize that you may not be Make sure you have the proper guidelines set forth in the Rotary able to implement the new look permissions before reproducing Code of Policies provided they immediately. But as you deplete your photographs or other art on any of reproduce the marks accurately and stock, we ask that you follow these your Rotary-licensed merchandise. clearly. guidelines in creating new items so that Rotary clubs and districts can Whenever possible, we ask that you present a fresh and unified look to use the registered trademark symbol the world. ® in conjunction with the marks on ADDENDUM Voice and Visual September 2016 55 Message to the Rotary Guidelines Rotary World Magazine Press

The Strengthen Rotary initiative the bottom of the page — the We know that some magazines resulted in the creation of new homepage of your website, and any have already begun to apply our signature systems, color palettes, collateral materials that you produce. new visual identity. By adopting and other changes to our visual We also ask that you not use the and promoting this new look, you identity. These guidelines help you wheel as the letter “O” or place it will greatly support Rotary’s effort adopt our new look and understand within the title of your magazine. to achieve a more consistent and the thinking behind it. On pages 31-53, you’ll find some recognizable image throughout the examples of how to use our new world. We ask that you use our new visual identity on your magazines official Rotary logo on the cover of and other materials. your magazine — preferably near CONTACT INFORMATION

Inquiries For general questions or questions about purchasing/downloading PantoneTM color swatches or purchasing recommended typefaces: [email protected]

Licensing inquiries For manufacturers/distributors interested in selling or distributing Rotary emblem merchandise and Rotary clubs wishing to sell Rotary emblem merchandise for fundraising purposes: [email protected]

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