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WEBSITE DESIGN FOR LAWYERS
LawLytics Phone: (800) 713- 0161 Email: [email protected] Website: www.LawLytics.com 2
INTRODUCTION 2 22
Victoria Blute LawLytics Community Manager 3
TODAY’S WEBINAR 3 33 ● Aesthetics and usability
● The importance of white space
● Defining your law firm’s brand
● Logos, taglines and colors
● Site speed and slimming your site
● Readability on the web
● Social media from a design perspective 4
4 WHAT IS LAWLYTICS? 44
LawLytics is the leading website system for lawyers who want their marketing to work without wasting time or money.
Unlike lawyers who hire overpriced design agencies, our members don’t overpay for useless website designs that dazzle but don’t perform.
Unlike lawyers who use do-it-yourself website builders, our members avoid making poor design decisions and struggling with technology. 5
5 YOUR LAW FIRM WEBSITE DESIGN 55
Is your website design for you or for your potential clients? 6
WEBSITE AESTHETICS 6 66 7
THE IMPORTANCE OF USABILITY 7 77
“Coffeepot for Masochists.” From the collection of Don Norman, 2002. 8
FOCUS ON WHAT MATTERS. 8 88
Don’t sweat the small stuff. 9
THE IMPORTANCE OF WHITE SPACE 9 99
Minimalism brings important content forward and minimizes distractions. 10
LESS IS MORE: HICK’S LAW 10 1010
Related phenomenon: “Analysis Paralysis.”
Too many choices can overwhelm. 11
YOUR LAW FIRM WEBSITE’S LINKS 11 1111
“See our firm’s case results here.” vs. “See our case results.” 12
YOUR LAW FIRM’S BRAND 12 1212
How does branding affect your law firm? 13
DEFINING YOUR LAW FIRM’S BRAND 13 1313
• What is your firm’s mission? • What are the benefits of choosing your firm? • What do clients think of your firm? • What qualities do you want prospective clients to associate with your law firm? 14
LAW FIRM TAGLINES 14 1414
Does your tagline capture your brand? 15
CHOOSING A LOGO 15 1515
What’s in a good logo? 16
THE SHAPE OF YOUR LOGO 16 1616
How do potential clients respond to different logo shapes? 17
THE PSYCHOLOGY OF COLORS 17 1717
How do colors affect the perceptions of your potential clients? 18
THE PSYCHOLOGY OF COLORS 18 1818 Red: • Ambition • Aggression • Power • Success
Red alternatives: Carmine, crimson, ruby, scarlet, vermilion 19
THE PSYCHOLOGY OF COLORS 19 1919 Orange: • Action • Assurance • Change • Enthusiasm
Orange alternatives: Apricot, carrot, peach, persimmon, tangerine 20
THE PSYCHOLOGY OF COLORS 20 2020 Yellow: • Hope • Happiness • Intelligence • Youth
Yellow alternatives: Canary, citrine, goldenrod, lemon, mustard 21
THE PSYCHOLOGY OF COLORS 21 2121 Green: • Calm • Efficient • Growth • Safety
Green alternatives: Asparagus, forest green, lime green, sea green, olive green 22
THE PSYCHOLOGY OF COLORS 22 2222 Blue: • Relaxation • Communication • Trust • Progress
Blue alternatives: Azure, cerulean, Prussian blue, turquoise, teal 23
THE PSYCHOLOGY OF COLORS 23 2323 Purple: • Luxury • Intelligence • Independence
Purple alternatives: Amethyst, lavender, lilac, plum, violet 24
THE PSYCHOLOGY OF COLORS 24 2424 Brown: • Reliability • Stability • Nature • Humility
Brown alternatives: Bronze, chestnut, ecru, mahogany, taupe 25
THE CASE FOR RESPONSIVE SITES 25 2525
Responsive websites vs. mobile-friendly websites 26
26 SLIMMING YOUR LAW FIRM WEBSITE 2626
● Remove extraneous copy and other heavy elements ● Increase readability ● Site speed 27
REMOVING HEAVY ELEMENTS 27 2727
Everything you put on your website needs a function and purpose. 28
INCREASING READABILITY 28 2828
• Choosing fonts wisely • Font size and line spacing • High contrasts • Shorter lines & paragraphs • Highlights and lists (bullets) 29
SITE SPEED & YOUR LAW FIRM WEBSITE 29 2929
How important is site speed? 30
SOCIAL MEDIA FROM A DESIGN PERSPECTIVE 30 3030
• Images • Logos • Consistent branding 31
THANK YOU 31 3131
Web: www.LawLytics.com
Phone: (800) 713-0161
Email: [email protected]