The New Bag in Box Market an Expanding Market

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The New Bag in Box Market An Expanding Market The Nordic Markets Catherine MENDOZA - Broker Ciatti Europe (UK, Holland, Scandinavian countries) • Bag-in-box packages are gaining more and more foothold in some of the largest wine drinking countries in North America and Europe. Main importers of BIB in 2017 by volumes (in thousands of hectoliters) The United States Boxed wine sales in the US have grown 8.5% over 12 months until August 17 Source Nielsen Red & White « cask » wine sales fell by 5% in the past 12 months • Facts & Figures about the Scandinavian countries Population - Sweden 9,9 Million inhabitans - Denmark 5,6 Million - Finland 5,5 Million - Norway 5,3 Million - Iceland 300 000 - Faroe Islands 50 000 Alcohol regulation • With the exception of Denmark, all the Nordic Countries have a state-owned off-premise retail acohol Monopoly • ATVR in Iceland • Systembolaget in Sweden • Vinmonopolet in Norway • Alko in Finland • Rùsdrekkasolu in the Faroe Islands • On a European level the Nordic countries stand out with high alcohol taxation Packaging - Glass bottles and Bag in Box are the most common types of packaging in the Nordic consumer markets - More than 50% of the wine on the Swedish and Norwegian market is packed in Bag in Box - On the Finnish market, 36% - 33% on the Danish market Shareof BIB of Share of red Share of white Share of wine Share of wine total wine sales, wine sold in BIB, wine sold in BIB, sold in PET sold on tetra % % ù bottles; % packs, % Alko 36 37 39 3,9 7,4 Systembolaget 57 58 57 1,8 6,3 Vinmonopolet 55 59 55 0,8 0,3 ATVR 47 50 45 - 2,9 Rùsderkkasolu 49 47 50 0 2,1 Source: Alko Wine Consumption In 2016 per liters of 100% alc per capita aged 15 and over • Sweden: 3,5 • Finland: 2,5 • Norway: 2,2 • Denmark: 4,2 • Iceland: 2,1 • Faroe Islands: 1,5 Source: Nordic Alochol Monopoly Companiesl • Why does boxed wine take up half the shelf space in Scandinavia LOWER HANDLING FEES PER LITER FOR BOXED WINES THAN FOR TRADITIONAL GLASS BOTTLED WINES .

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A ROYAL NORWEGIAN MINISTRY OF HEALTH AND CARE SERVICES EFTA Surveillance Authority Rue Belliard 35 B-1040 Brussel Your ref Our ref Date 71877/687532 09/5380- 18.09.2014 Response from the Norwegian Government to the EFTA Surveillance Authority’s letter of formal notice - legislation on private import of alcohol 1. INTRODUCTION Reference is made to the EFTA Surveillance Authority’s (“the Authority”) letter of formal notice to Norway for maintaining in force certain legislation on private import of alcohol, dated 18 June 2014. The letter was forwarded from the Norwegian Ministry of Finance to the Norwegian Ministry of Health and Care Services, which is responsible for the Norwegian legislation on alcohol. By the Authority’s e-mail of 3 July 2014, an extension of the deadline for Norway’s response was granted until 18 September 2014. On behalf of the Norwegian Government (“the Government”), the Ministry of Health and Care Services hereby gives its response to the letter of formal notice. The Government respectfully submits that the Norwegian requirement on functional and structural separation between the undertaking selling the alcoholic beverages and the undertaking delivering the beverages does not violate Article 11 and/or 36 EEA. The Government refers in this regard to its letters of 21 August 2012, 20 December 2012 and 24 January 2014, as well as to its letter of 21 December 2009'. In addition, the Government would like to make the following remarks. 1 Complaint concerning the import an distribution of alcohol in Norway, case 67389/539008. See the remarks on question 4 and 5.___________________________________________________________ Postal address Visiting address Telephone* Departement of Public Our officer POBox 8011 Dep Teatergt, 9 +47 22 24 90 90 Health Hege Christina 0030 Oslo Vat no.
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