Memorandum CAPITAL of SILICON VALLEY

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Memorandum CAPITAL of SILICON VALLEY NSE AGENDA: 04/14/16 ITEM: d(5) CITY OF ~ SAN JOSE Memorandum CAPITAL OF SILICON VALLEY TO: NEIGHBORHOOD SERVICES FROM: Angel Rios, Jr. AND EDUCATION COMMITTEE SUBJECT: PLACEMAKING IN SAN JOSI~ DATE: March 28, 2016 Approved Date COUNCIL DISTRICT: Citywide RECOMMENDATION Accept the Parks, Recreation and Neighborhood Services (PRNS) report on Placemaking achievements and opportunities within the City of San OUTCOME The vision of PRNS is to be a national leader in parks and recreation in cultivating healthy communities through quality programs and dynamic public spaces. Public spaces help define the character of our city, build civic pride, and encourage social connection. Developing, activating, and maintaining public spaces creates mutual stewardship of place within the community, encouraging residents to come out to play and have fun. The Department is focused on "building community through fun" and the placemaking activities are an excellent way to accomplish this. BACKGROUND The mission of PRNS is to build healthy communities through people, parks, and programs. One of the department’s focuses is the development, activation, and maintenance of spaces that encourage community building and engage communities to come out and play. With over 187 neighborhood parks, nine regional parks, over 57 miles of trail, 18 community gardens and 51 community centers, PRNS plays a prominent role in promoting and fostering healthy, active and social lifestyles, making San Jos6 the place to be. NEIGHBORHOOD SERVICES AND EDUCATION COMMITTEE March 28, 2016 Subject: Placemaking in San Jos~ Page 2 The concept of a community-based approach to planning began in the 1960s when writers like Jane Jacob.s and William H. Whyte advocated for designing cities that catered to people. The term placemaking was introduced by urban planners and architects in the 1970s for describing the process of creating public spaces like plazas and parks that were made to be pleasurable or interesting, and would attract the community. Placemaking is commonly described as the process of "creating quality places, wherein people want to live, work, play, and learn." PRNS has historically utilized a placemaking approach to the way it does business, which can be seen in many of its efforts. The vision of PRNS is to be a national leader in parks and recreation through the cultivation of healthy communities, quality programs, and dynamic public spaces, a fundamental foundation in the concept of placemaking. Public spaces help define the character of the city, build civic pride, and encourage social connection. By creating mutual stewardship of place within the community, placemaking strengthens local leadership and engages communities in the creation of public spaces that people value and want to use. ANALYSIS The mission of PRNS drives staff to ei~hance service delivery through placemaking. Key to the PRNS approach is engaging residents as stakeholders, and instilling a sense of pride and ownership in the places created. PRNS is dedicated to facilitating social interaction, developing valued public spaces, and improving the quality-of-life of our residents, an integral part of the core services and Department’s efforts as placemakers. 2015-2016 Placemaking Efforts As noted in the Mayor’s Message released on Friday, March 18, 2016, through a series of partnerships, PRNS was able to deliver a significant number of placemaking events that have created momentum for neighborhoods to reclaim them as community gathering spaces. Some examples of the successful placemaking activities include: Viva Parks!: In 2015, PRNS received a grant from the Santa Clara County Public Health Department and received funding through the 2015-2016 City Budget Process to fund 23 Viva Parks! events at seven different park locations primarily on the east side of the city. Viva Parks! events included rock climbing, soccer play, hay rides, cultural dance performances, Zumba and martial arts classes, and healthy food demos designed to increase accessibility and awareness of underutilized parks. The series of events took place on Wednesday and Friday nights from mid-June through mid-September 2015 with event locations rotating weekly. Attendance was approximately 6,000 participants for all 23 events. As per the Mayor’s March Budget Message for 2016-2017, the City Manager is directed to allocate one-time funding from the TOT Cultural Facilities Reserve to continue the Viva Parks! program, contingent on the City leveraging non-City grants and donations. NEIGHBORHOOD SERVICES AND EDUCATION COMMITTEE March 28, 2016 Subject: Placemaking in San dos~ Page 3 Viva CalleSJ: With the support from The Knight Foundation and in partnership with the Silicon Valley Bicycle Coalition (SVBC), PRNS was able to present a successful inaugural Viva CalleSJ open streets event on October 11, 2015. Six miles of roads were closed to motorized vehicles from 10:00 a.m. to 3:00 p.m. The route made its way through three culturally and economically diverse Council Districts. There were three main activity hubs at: St. James Park, Parque de Los Pobladores, and Emma Prusch Farm Park; along with three micro hubs at: Biblioteca Latinoamericana, Plaza de Cesar Chavez, and at the intersection of Senter and Keyes Roads. Hub activities included family fun recreational opportunities, cultural events, and other interests that provided the residents of San Jos6 with an opportunity to improve their health, connect with their community, and enjoy the streets, neighborhoods and beautiful parks within San Josd. Estimates place attendance at over 35,000. For 2016-2017, PRNS is in the process of executing an $80,000 grant from the Santa Clara County Public Health Department to support Viva CalleSJ. Summer in St. James Park: In partnership with the Knight Foundation and the San Jos~ Parks Foundation, the Summer in St. James Park activation series returned in 2015 with over 40 Summer in St. James events that included yoga and self-defense classes, evening concerts, food trucks, and neighborhood gatherings. Events were held throughout the week and during the weekends from June 25, 2015, through September 25,2015, attracting approximately 6,000 participants. Additionally, the city continues to have discussions with the Levitt Foundation to bring in a music pavilion. This venue will facilitate community connection through family-friendly music, and be another catalyst to restoring St. James Park as a favored destination for residents to enjoy. It’s Happening in Plaza de Cesar Chavez: PRNS, in partnership with the Knight Foundation, The Adobe Foundation, the San Josa Parks Foundation, and design support from Groundswell Design Group, activated Plaza de Cesar Chavez Park and transformed it into a vibrant public space that attracted approximately 28,000 people from all walks of life during the weeks leading up to Super Bowl 50. Attractions included games, music, and live performances, areas for socializing, special festive lighting, and food and beverage vendors. Additionally, the Children’s Carousel at Arena Green was activated for the Super Bowl 50 Media Day on February 1, 2016, which took place at the SAP Center. The Rotary Children’s PlayGarden, which opened in May 2015, was a successful partnership between the Rotary Club of San Jos~, the Guadalupe River Park Conservancy and PRNS. This collaborative project created a unique all-inclusive playground with nearly all play equipment accessible to children of differing abilities. Trails offer opportunities for placemaking in San Josd. The San Josa trail network provides commuters a safe, inviting off-street route to and from home and work, and offers the adventure seeker challenging inclines and valley-wide views. All trail entries from major arterial roadways include a gateway feature. This has been a long-standing NEIGHBORHOOD SERVICES AND EDUCATION COMMITTEE March 28, 2016 Subject: Placemaldng in San aos~ Page 4 goal of the Trail Program, and ensures trails are more visible through the use of architectural elements such as columns, seating walls, decorative pavement and unique signage. The City seeks to develop a 100-mile interconnected trail network to support recreation and active transportation. The entirely off-street network is defined by 35 unique trail systems; several are substantially developed, such as the Los Gatos Creek Trail, Guadalupe River Trail, and Coyote Creek Trail. As of 2016, the network has over 57 miles of trail open to the public, with scheduled construction projects for more mileage along Penitencia Creek, Coyote Creek, and Thompson Creek over the next 12 months. These trails represent one of the nation’s largest urban off-street networks and support San Josd as a great place for walking and biking. Emma Prusch Farm Park has been partnering with community groups for over 30 years to help bring San Josd’s rich agricultural history alive to school children, families, and the community. In continuing that tradition, Emma Prusch Farm Park collaborates with the Prusch Farm Park Foundation to offer folk dancing at The Barn inside of the park. More modern, but equally as important, is Veggielution bringing farming and food production to the urban landscape using volunteers from all over San Josd to help grow food for their classes and low cost food box program to help build healthy lifestyles. Most recently, PRNS partnered with Chaparral Ranch to offer horse riding lessons in the largest barn in Santa Clara County. Emma Prusch Farm Park strives to keep agriculture, and an old fashioned country-like feeling, alive in San Josd. Almaden Lake Regional Park has become a popular destination for a wide range of activities throughout the year. With its breathtaking views, lake activities, trails, and unique amenities, the park continues to offer outdoor camps, fishing classes, and campfire programs. Events include the Summer Series Movie Nights, Art & Wine Festival, Spring Egg Hunt, and the 4th of July Fireworks, which attracted over 20,000 people. Almaden Lake Regional Park has been an all-around, festive gathering space located in South San Josd.
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