THE GAMES MARKET
Includes 2018 Custom MRI Study
®
The Largest Print Influencer of Men 18-34 in the United States
6.8 Million Subscribers – 30 Million Total Reach
® THE GAMES MARKET
Video games are the future. From education and business, to art and entertainment, our Computer & Video Game Total Consumer Spend On industry brings together the most U.S. Sales 2010-2016 Games Industry 2016 (in Billions) (in Billions) innovative” and creative minds to create the most engaging, 2010 2016 immersive and breathtaking experiences we’ve ever $17.5 $24.5 $30.4
seen. The brilliant developers, Source: Entertainment Software Association 2017 Report designers and creators behind our games have and will continue to push the envelope, 54% driving unprecedented leaps in of the most R E TE A A GR TH RATE technology impacting everyday frequent gamers AGR life for years to come. feel that video games provide Michael D. Gallagher Video Games more value for President and CEO Entertainment Software Association their money than :
” Filmed Entertainment DVDs
TV Subscriptions
Music Music
0 1 2 3 4 5 6 of U.S. households are home to at least one Source: PricewaterhouseCoopers 2013-2018 Global Entertainment and Media Outlook Going to the movies person who plays video games regularly 65% (3 hours or more per wk.)
® OUR DEMOGRAPHIC Gfk MRI Custom Magazine Reader Study May 2018 72% MALE Active Lifestyles Beyond The Games MEDIAN AGE 35 The Game Informer audience is an active and T12-17 4% involved, heavy consumer.
A18-24 16.7% • Game Informer readers are active, career A18-34 51.3% professionals who are homeowners, car owners, and enjoy above-average incomes A35+ 44.7% to support their lifestyle. A21+ 93.7% • Our readers are frequent consumers purchasing electronics, sporting goods, MEDIAN HH INCOME $67,700 clothes, furnishings, insurance and more.
ATTENDED/GRADUATED COLLEGE 75.1% • Our readers want to be entertained. They
HIGH SCHOOL GRAD+ 97.1% dine out, go to movies, and travel regularly.
MARRIED 45.1% • Our readers have a passion for video games.
MARRIED + PARTNERED 52.1% • Game Informer is their #1 source to fuel
SINGLE/NEVER MARRIED 38.8% that passion.
EMPLOYED 81.6%
EMPLOYED FULL TIME 67.1%
® CIRCULATION 2018 AAM TOP 25 December 2018
Over the course of 27 years, the brand power of Game Informer Total Paid & Verified Rank Publication Name Circulation evolved beyond “The Final Word on Computer & Video 1 AARP The Magazine 24,219,560 Games” and into: "The World’s #1 Computer & Video 2 AARP Bulletin 23,385,080 3 American Mainstreet Publications 9,402,882 Game Magazine” 4 Better Homes and Gardens 7,628,025
5 6,875,415
6 Good Housekeeping 4,232,948
7 Family Circle 4,017,226
8 People 3,423,322
9 Woman's Day 3,255,790
10 Cosmopolitan 3,037,932
11 Reader's Digest 3,025,518
12 Southern Living 2,823,644
13 Sports Illustrated 2,763,966
14 Shape 2,556,050
15 National Geographic 2,372,970
16 O, The Oprah Magazine 2,396,473
17 Time 2,348,566
18 Glamour 2,303,374
19 Taste of Home 2,255,319
20 Parents 2,206,425
21 ESPN The Magazine 2,144,483
22 Redbook 2,109,366
23 Martha Stewart Living 2,064,993
24 Real Simple 1,987,841
25 US Weekly 1,965,498
® A WINNING MODEL
ame Informer's approach G is direct and has been for over 27 years: Sell subscriptions face‑to-face in an environment where active video game players are most likely to be found... GameStop is the world's largest specialty in video game stores. games retailer with nearly 4,000 stores in the U.S. alone. Our unique and exclusive relationship with GameStop creates the most powerful symbiosis in the games market. More power to the players, indeed!
At GameStop, selling Game Informer subscriptions is like selling candy in a candy store. Knowing that my customers are into games,” I lead them to the best magazine on the shelf, in the same way that I lead them to the best games on the shelf. I just let my customers know what I believe: Game Informer magazine is the most entertaining games magazine and hands-down the best resource you’ll ever find.
Sean Allen GameStop Store Manager
® ” CONSUMER ADVERTISING PARTNERS
® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018
Reading Habits Game Informer readers are...
Game Informer readers love our Unique content. Our pages are read, re-read, collected, and passed along to friends. do not subscribe to Number of issues read any other comparable publications 0 of 4 issues 2.4% 64% 1 of 4 4.2% 2 of 4 7.7% 3 of 4 10.3% Loyal 4 of 4 74.9% 75% read every issue Time spent reading each issue 85% are regular readers with an Influential 2+ hours 7.7% average readership of 56 minutes 1-2 hours 21.2% per issue (over 60% higher than 97% have taken action on social 50-59 minutes 43.6% comparable magazines) media in the last 6 months (103 index) 0-30 minutes 27.1% Engaged 21% have rated or review a product 55.9 (196 index) minutes took action based 39% have posted a website link Mean time on reading the 81% publication (190 index) Other publications – duplication 47% connect to brands on social PC Gamer 13.1% media (201 index) ESPN Magazine 9.8% 87% likely or somewhat likely to 79% frequently or sometimes Rolling Stone 6.6% buy a product advertised in use social media to obtain Maxim 5.9% Game Informer information on products/services
® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018
More Than Just 'Gamers', Game Informer Readers Are...
...on the cutting edge of technology, ...active, career professionals who purchasing the newest products purchase vehicles and move at and influencing the purchases of rates higher than their demographic their friends. group peers.
58% say people come to them 23% plan to buy a new vehicle for advice before making (131 index) purchases (190 index)
own a car 69% like to give purchasing advice on technology or electronics products (192 index) 94%
71% like to have a lot of gadgets (223 index) Game Informer Readers 53% like to be among the first Own An Average Of of their friends to try new electronics (182 index) 2.1 Vehicles
42% want others to say “WOW” plan to Lease a vehicle when they see their technology 12% (155 index) and electronics (165 index)
“...highly social and 91% have auto insurance 74% are willing to pay more for top enjoy leisure activities.” quality electronics
® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018
More Than Just 'Gamers', Game Informer Readers Are...
Social Drinkers: Enthusiasts: Streamers:
71% drink alcohol 32% read comic books (1155 index) 95% stream video or movies
81% at least sometimes order 15% were in a fantasy sports league 89% subscribe to a video by brand (309 index) streaming service
32% go to bars/nightclubs 24% attended a rock music 86% stream music (167 index) performance (233 index) 40% subscribe to premium cable (120 index)
Game Informer readers spent on average $204 on apparel and shoes in the last year
Gamers:
92% play video games (730 index)
35% play PC games offline 63% drink cola (141 index) 31% ran or jogged (222 index) (485 index)
37% drink energy drinks 65% attended the movies once or 68% played on a PlayStation 4 in (210 index) more a month (188 index) the last 30 days
35% plan to travel in the US Game Informer readers (who 28% played on a Nintendo Switch (181 index) in the last 30 days drink energy drinks) drink an 13% plan to travel abroad 42% played on an Xbox One in average of 6.7 a month (268 index) the last 30 days
® ADVERTISING RATES 2019 Rate Card #29 3.5 Million Rate Base Guarantee 4-Color 1X 3X 6X 12X 24X 36X 48X 60X Full Page $261,929 $254,100 $246,388 $239,092 $229,518 $222,644 $215,959 $209,450 1/2 Page $157,150 $152,447 $147,872 $143,473 $137,708 $133,583 $129,550 $125,635 1/3 Page $120,484 $116,863 $113,338 $109,967 $105,592 $102,410 $99,331 $96,337
B & W Full Page $235,719 $228,681 $197,189 $191,247 $183,595 $178,102 $172,726 $167,572 1/2 Page $141,434 $137,201 $118,314 $114,752 $110,155 $106,865 $103,636 $100,546 1/3 Page $108,422 $105,192 $90,714 $87,965 $84,442 $81,918 $79,443 $77,085
PREMIUM POSITIONS C2 / P1 Earned Rate + 25% C3 RHP Earned Rate + 15% 1-1/2 Masthead Spread Earned Rate + 15% First Form Earned Rate + 15% Guaranteed Position Earned Rate + 10%
Game Informer Contacts
Damon Watson Advertising Sales Director tel: 310.450.3260 [email protected]
Amy Arnold Janey Stringer Senior Ad Sales Associate/East Coast Advertising Manager tel: 518.982.1141 tel: 612.486.6104 [email protected] [email protected]
No additional charge for bleeds. Circulation verified by AAM. Positioning of advertisements is at the discretion of the publisher unless otherwise specified and acknowledged by the publisher in writing. Advertisements are subject to acceptance by publisher. The publisher reserves the right to refuse, alter or cancel any advertising for any reason at any time. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue if such failure is due to acts of God, strikes, accidents, legal action or other circumstances beyond the publisher’s control. Commissions: 15% commissions to recognized agencies.
® CLOSING DATES & TECHNICAL SPECS 2019
2019 ISSUE CLOSING DATES MECHANICAL REQUIREMENTS Insertion Insertion Material On Sale Ad Size Bleed Trim Non-Bleed Cover Date Due Date Due Date 2-Page Spread 161/4” x 103/4” 16” x 101/2” 151/2” x 10” January 10/05/18 11/16/18 12/14/18 February 11/02/18 12/14/18 01/16/19 Full Page 81/4” x 103/4” 8” x 101/2” 71/2” x 10” March 12/07/18 01/18/19 02/15/19 1/2 Page Vertical 45/8” x 103/4” 41/2” x101/2” 31/2” x 10” April 01/04/19 02/15/19 03/15/19 1/2 Page Horizontal (bottom) 81/4” x 5 1/2” 8” x 51/4” 71/2” x 5 ” May 02/01/19 03/18/19 04/12/19 1/3 Page Vertical 211/12” x 103/4” 22/3” x 101/2” 25/32” x 10” June 03/01/19 04/22/19 05/17/19 81/4” x 3 3/4” 8" x 31/2” 71/2” x 3” July 04/12/19 05/28/19 06/14/19 1/3 Page Horizontal (bottom)
August 05/03/19 06/17/19 07/12/19 Live Matter: Keep live matter 1/4” from trimmed sides. Text across the gutter should be avoided. September 06/03/19 07/22/19 08/16/19 Gutter Allowance: 3/8” on each side of gutter, 3/4” for two page spread. October 07/05/19 08/19/19 09/13/19 November 08/02/19 09/16/19 10/11/19 December 09/06/19 10/21/19 11/15/19
DIGITAL FILES MATERIAL REQUIREMENTS For an up-to-date list of SWOP approved color proofing systems, please visit: www.swop.org
PDF/X1-a (preferred format) PRINTING SPECIFICATIONS ** Please contact production first if you plan to submit other file formats SWOP Printed Web Offset. Perfect bindery. Maximum Ink Density: 300% • Linescreen: 133lpi CONVERT If proofs are not provided with materials, Game Informer assumes All Spot colors need to be converted to CYMK colors before output no liability for ad reproduction quality and content accuracy. to PDF-X1a. Laser Inkjet proofs or any other proofs supplied that are not SWOP certified contract proofs are accepted for file content only. REGISTRATION Standard registration marks and crop marks must be included and they All advertising copy and art is subject to publisher approval. should appear at least 1/8” outside of the trim area to avoid overlap- ping creative. Pages should be centered and cropped to page trim MEDIA LABELING REQUIREMENTS size plus bleed. Issue Date, Advertiser, Agency Name, Contact Person, Phone Number, Vendor Contact, File Name/Number, Return Address, List MEDIA of Contents (print of disk contents) Game Informer Contacts CD-R (ISO9660 and MAC), DVD-R. MAILING & SHIPPING INSTRUCTIONS Damon Watson Advertising Sales Director SFTP: 12.25.107.16 For all mechanical materials/specification questions contact: username: advert tel: 310.450.3260 password: myl@k3h0M3 Curtis Fung • Production Director [email protected] 724 North First Street, 3rd Floor PROOF REQUIREMENTS Minneapolis, MN 55401 Please submit a hard-copy proof at 100% scale made from supplied tel: (612) 486-6058 Amy Arnold PDF/X1-a file. fax: (612) 486-6101 Senior Ad Sales Associate/East Coast [email protected] tel: 518.982.1141 For a guarantee in color reproduction, advertisers must submit TWO [email protected] SWOP certified contract proofs at 100% scale (must include color bar & COMPETING RETAILER TAGS indicate proofing system used on the proofs) Ad creative should not include tags, logos or references to com- Janey Stringer Proofs must be made from supplied PDF/X1-a file. peting retailers of GameStop. These retailers include, but are not Advertising Manager limited to Amazon, Best Buy, Target and Wal-mart. All advertising tel: 612.486.6104 Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson copy and art is subject to publisher approval. [email protected] Contract Proof, Kodak Approval, IRIS, Digital Match Print.
® CONTACTS
Game Informer Magazine 724 North First Street – 3rd Floor Minneapolis, MN 55401 tel: 612.486.6136 fax: 612.486.6101
ADVERTISING SALES
Damon Watson Advertising Sales Director tel: 310.450.3260 fax: 310.450.3571 [email protected]
Amy Arnold Janey Stringer Senior Advertising Sales Associate/East Coast Advertising Manager tel: 518.982.1141 tel: 612.486.6104 [email protected] [email protected]
MARKETING AND PROMOTIONS Rachel Castle Mark Burger Marketing Coordinator Marketing Coordinator tel: 612.486.6059 tel: 612.486.6083 fax: 612.486.6101 fax: 612.486.6101 [email protected] [email protected]
PRODUCTION EDITORIAL Curtis Fung Andy McNamara Production Director Editor-In-Chief tel: 612.486.6058 tel: 612.486.6123 fax: 612.486.6101 fax: 612.486.6101 [email protected] [email protected]
®