THE GAMES MARKET Includes 2018 Custom MRI Study ® The Largest Print Influencer of Men 18-34 in the United States 6.8 Million Subscribers – 30 Million Total Reach ® THE GAMES MARKET Video games are the future. From education and business, to art and entertainment, our Computer & Video Game Total Consumer Spend On industry brings together the most U.S. Sales 2010-2016 Games Industry 2016 (in Billions) (in Billions) innovative” and creative minds to create the most engaging, 2010 2016 immersive and breathtaking experiences we’ve ever $17.5 $24.5 $30.4 seen. The brilliant developers, Source: Entertainment Software Association 2017 Report designers and creators behind our games have and will continue to push the envelope, 54% driving unprecedented leaps in of the most PRECTE AUA GROWTH RATE technology impacting everyday frequent gamers (CAGR 2013-2018 life for years to come. feel that video games provide Michael D. Gallagher Video Games more value for President and CEO Entertainment Software Association their money than : ” Filmed Entertainment DVDs TV Subscriptions Music Music 0 1 2 3 4 5 6 of U.S. households are home to at least one Source: PricewaterhouseCoopers 2013-2018 Global Entertainment and Media Outlook Going to the movies person who plays video games regularly 65% (3 hours or more per wk.) ® OUR DEMOGRAPHIC Gfk MRI Custom Magazine Reader Study May 2018 72% MALE Active Lifestyles Beyond The Games MEDIAN AGE 35 The Game Informer audience is an active and T12-17 4% involved, heavy consumer. A18-24 16.7% • Game Informer readers are active, career A18-34 51.3% professionals who are homeowners, car owners, and enjoy above-average incomes A35+ 44.7% to support their lifestyle. A21+ 93.7% • Our readers are frequent consumers purchasing electronics, sporting goods, MEDIAN HH INCOME $67,700 clothes, furnishings, insurance and more. ATTENDED/GRADUATED COLLEGE 75.1% • Our readers want to be entertained. They HIGH SCHOOL GRAD+ 97.1% dine out, go to movies, and travel regularly. MARRIED 45.1% • Our readers have a passion for video games. MARRIED + PARTNERED 52.1% • Game Informer is their #1 source to fuel SINGLE/NEVER MARRIED 38.8% that passion. EMPLOYED 81.6% EMPLOYED FULL TIME 67.1% ® CIRCULATION 2018 AAM TOP 25 December 2018 Over the course of 27 years, the brand power of Game Informer Total Paid & Verified Rank Publication Name Circulation evolved beyond “The Final Word on Computer & Video 1 AARP The Magazine 24,219,560 Games” and into: "The World’s #1 Computer & Video 2 AARP Bulletin 23,385,080 3 American Mainstreet Publications 9,402,882 Game Magazine” 4 Better Homes and Gardens 7,628,025 5 6,875,415 6 Good Housekeeping 4,232,948 7 Family Circle 4,017,226 8 People 3,423,322 9 Woman's Day 3,255,790 10 Cosmopolitan 3,037,932 11 Reader's Digest 3,025,518 12 Southern Living 2,823,644 13 Sports Illustrated 2,763,966 14 Shape 2,556,050 15 National Geographic 2,372,970 16 O, The Oprah Magazine 2,396,473 17 Time 2,348,566 18 Glamour 2,303,374 19 Taste of Home 2,255,319 20 Parents 2,206,425 21 ESPN The Magazine 2,144,483 22 Redbook 2,109,366 23 Martha Stewart Living 2,064,993 24 Real Simple 1,987,841 25 US Weekly 1,965,498 ® A WINNING MODEL ame Informer's approach G is direct and has been for over 27 years: Sell subscriptions face-to-face in an environment where active video game players are most likely to be found... GameStop is the world's largest specialty in video game stores. games retailer with nearly 4,000 stores in the U.S. alone. Our unique and exclusive relationship with GameStop creates the most powerful symbiosis in the games market. More power to the players, indeed! At GameStop, selling Game Informer subscriptions is like selling candy in a candy store. Knowing that my customers are into games,” I lead them to the best magazine on the shelf, in the same way that I lead them to the best games on the shelf. I just let my customers know what I believe: Game Informer magazine is the most entertaining games magazine and hands-down the best resource you’ll ever find. Sean Allen GameStop Store Manager ® ” CONSUMER ADVERTISING PARTNERS ® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018 Reading Habits Game Informer readers are... Game Informer readers love our Unique content. Our pages are read, re-read, collected, and passed along to friends. do not subscribe to Number of issues read any other comparable publications 0 of 4 issues 2.4% 64% 1 of 4 4.2% 2 of 4 7.7% 3 of 4 10.3% Loyal 4 of 4 74.9% 75% read every issue Time spent reading each issue 85% are regular readers with an Influential 2+ hours 7.7% average readership of 56 minutes 1-2 hours 21.2% per issue (over 60% higher than 97% have taken action on social 50-59 minutes 43.6% comparable magazines) media in the last 6 months (103 index) 0-30 minutes 27.1% Engaged 21% have rated or review a product 55.9 (196 index) minutes took action based 39% have posted a website link Mean time on reading the 81% publication (190 index) Other publications – duplication 47% connect to brands on social PC Gamer 13.1% media (201 index) ESPN Magazine 9.8% 87% likely or somewhat likely to 79% frequently or sometimes Rolling Stone 6.6% buy a product advertised in use social media to obtain Maxim 5.9% Game Informer information on products/services ® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018 More Than Just 'Gamers', Game Informer Readers Are... ...on the cutting edge of technology, ...active, career professionals who purchasing the newest products purchase vehicles and move at and influencing the purchases of rates higher than their demographic their friends. group peers. 58% say people come to them 23% plan to buy a new vehicle for advice before making (131 index) purchases (190 index) own a car 69% like to give purchasing advice on technology or electronics products (192 index) 94% 71% like to have a lot of gadgets (223 index) Game Informer Readers 53% like to be among the first Own An Average Of of their friends to try new electronics (182 index) 2.1 Vehicles 42% want others to say “WOW” plan to Lease a vehicle when they see their technology 12% (155 index) and electronics (165 index) “...highly social and 91% have auto insurance 74% are willing to pay more for top enjoy leisure activities.” quality electronics ® Gfk MRI CUSTOM MAGAZINE READER STUDY • MAY 2018 More Than Just 'Gamers', Game Informer Readers Are... Social Drinkers: Enthusiasts: Streamers: 71% drink alcohol 32% read comic books (1155 index) 95% stream video or movies 81% at least sometimes order 15% were in a fantasy sports league 89% subscribe to a video by brand (309 index) streaming service 32% go to bars/nightclubs 24% attended a rock music 86% stream music (167 index) performance (233 index) 40% subscribe to premium cable (120 index) Game Informer readers spent on average $204 on apparel and shoes in the last year Gamers: 92% play video games (730 index) 35% play PC games offline 63% drink cola (141 index) 31% ran or jogged (222 index) (485 index) 37% drink energy drinks 65% attended the movies once or 68% played on a PlayStation 4 in (210 index) more a month (188 index) the last 30 days 35% plan to travel in the US Game Informer readers (who 28% played on a Nintendo Switch (181 index) in the last 30 days drink energy drinks) drink an 13% plan to travel abroad 42% played on an Xbox One in average of 6.7 a month (268 index) the last 30 days ® ADVERTISING RATES 2019 Rate Card #29 3.5 Million Rate Base Guarantee 4-Color 1X 3X 6X 12X 24X 36X 48X 60X Full Page $261,929 $254,100 $246,388 $239,092 $229,518 $222,644 $215,959 $209,450 1/2 Page $157,150 $152,447 $147,872 $143,473 $137,708 $133,583 $129,550 $125,635 1/3 Page $120,484 $116,863 $113,338 $109,967 $105,592 $102,410 $99,331 $96,337 B & W Full Page $235,719 $228,681 $197,189 $191,247 $183,595 $178,102 $172,726 $167,572 1/2 Page $141,434 $137,201 $118,314 $114,752 $110,155 $106,865 $103,636 $100,546 1/3 Page $108,422 $105,192 $90,714 $87,965 $84,442 $81,918 $79,443 $77,085 PREMIUM POSITIONS C2 / P1 Earned Rate + 25% C3 RHP Earned Rate + 15% 1-1/2 Masthead Spread Earned Rate + 15% First Form Earned Rate + 15% Guaranteed Position Earned Rate + 10% Game Informer Contacts Damon Watson Advertising Sales Director tel: 310.450.3260 [email protected] Amy Arnold Janey Stringer Senior Ad Sales Associate/East Coast Advertising Manager tel: 518.982.1141 tel: 612.486.6104 [email protected] [email protected] No additional charge for bleeds. Circulation verified by AAM. Positioning of advertisements is at the discretion of the publisher unless otherwise specified and acknowledged by the publisher in writing. Advertisements are subject to acceptance by publisher. The publisher reserves the right to refuse, alter or cancel any advertising for any reason at any time. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue if such failure is due to acts of God, strikes, accidents, legal action or other circumstances beyond the publisher’s control.