REPORT Susan Jennings,
[email protected] Game Downloads More of a Threat for GameStop Than Walmart Companies: AMZN, BBY, GME, GOOG, MSFT, NFLX, TGT, TYO:6758, TYO:7974, WMT May 8, 2014 Research Question: Will Walmart’s used video game business cripple GameStop’s dominance in this area? Summary of Findings Silo Summaries 1) Video Game Industry Specialists . GameStop Corp.’s (GME) core business will be threatened Six of 12 sources believe Walmart is a threat to GameStop’s more by digital game downloads than by Walmart Stores Inc.’s market share, but two others said digital downloads are (WMT) used video game program during the next five years. more of an issue. Of the two sources who believe Walmart is . Walmart could present a short-term threat for GameStop if it not a competitor to GameStop, one said the two companies attract different customers. Two-thirds of sources expect offers better prices for used game trade-ins and resale, but Walmart to compete on price, while GameStop’s most sources think its prices will be comparable to advantages stem from its more knowledgeable staff and GameStop’s. broader inventory. Digital downloads currently account for 25% to 30% of game purchases but will be dominant in two . Hard-core gamers are likely to remain loyal to GameStop to seven years. because of the company’s superior customer service and large inventory. 2) Walmart Electronics/Game Section Employees . Four industry specialists said digital downloads already All four sources said customer awareness of Walmart’s used game program is low. Three of the four sources remain account for 25% to 30% of game sales and will become the positive on the program, but one believes it will not catch dominant form of game purchases within seven years.