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Links Nach Rechts) Lative Bezeichnen Nr. 01/2007 FLORIERENDE INVESTMENTMÄRKTE Warum Asiens Metropolen internationale Investoren anlocken DEM HIMMEL ENTGEGEN Warum der Hochhaus-Boom noch lange nicht vorbei ist GLOBALISIERUNG Warum Kapital- und Immobilienmärkte stärker zusammenwachsen Nr. 01/2007 FLORIERENDE INVESTMENTMÄRKTE Warum Asiens Metropolen internationale Investoren anlocken DEM HIMMEL ENTGEGEN Warum der Hochhausboom noch lange nicht vorbei ist GLOBALISIERUNG Warum Kapital- und Immobilienmärkte stärker zusammenwachsen Titelfoto: Laif/Theodor Barth Liebe Leser, bitte kopieren Sie diese Seite und senden Sie uns Ihre Antwort an folgende Faxnummer: (0 40) 55 28 97 89. Wenn Sie weitere Fragen haben oder RAUM & mehr per E-Mail anfordern möchten, senden Sie Ihre Nachricht bitte an: [email protected] Sind Sie an RAUM & mehr interessiert? Sind Sie an weiteren Union Investment Informationen interessiert? Ja, ich bitte um Ja, ich bitte um Zusendung der Broschüre O kostenfreie und regelmäßige Zusendung O Immobilien-Kompetenz hat einen neuen Namen. Weltweit. O Zusendung der vorherigen Ausgabe O Unternehmensbroschüre Union Investment Real Estate AG O Korrektur meiner Versandadresse (siehe unten) O Produktbroschüre Hotels O Produktbroschüre Shopping-Center Absender bitte gut lesbar ausfüllen: Nachname Firma Land Vorname Branche Telefon Titel Postfach oder Straße/Hausnummer E-Mail Position bzw. Aufgabenbereich Postleitzahl/Ort Kontakt Impressum Union Investment Real Estate AG RAUM & mehr E-Mail an die Redaktion Objektleitung Das Immobilienmagazin der [email protected] Frank Parlow Telefon: +49 (40) 349 19-0 Union Investment Real Estate AG Fax: +49 (40) 349 19-191 Chefredaktion Verlag E-Mail: [email protected] Herausgeber Nikolaus von Raggamby Facts & Figures GmbH Union Investment Real Estate AG (Facts & Figures GmbH) Stubbenhuk 3, D-20459 Hamburg Immobilien Deutschland/Zentraleuropa Caffamacherreihe 8 Telefon: +49 (40) 319 90-622 An- und Verkauf Tel.: -172 D-20355 Hamburg Elke Hildebrandt Telefax: +49 (40) 319 90-525 Bestandsmanagement Tel.: -237 Telefon: +49 (40) 349 19-0 (PR- und Redaktionsbüro) E-Mail: [email protected] Vermietung Tel.: -271 Telefax: +49 (40) 349 19-191 E-Mail: [email protected] Art-Direktion Druck Immobilien Ausland Frauke Backer Druckerei Vetters GmbH & Co. KG An- und Verkauf Tel.: -288 Verantwortlich für den Inhalt Dominik Arndt Gutenbergstraße 2 Bestandsmanagement Tel.: -372 Fabian Hellbusch (Leiter Immobilien 01471 Radeburg Marketing, Kommunikation der Bildredaktion Immobilien Marketing, Kommunikation Union Investment Real Estate AG) Veit Hengst RAUM & mehr erscheint halbjährlich Pressestelle Tel.: -160 oder -139 Namentlich gekennzeichnete im 12. Jahrgang in deutscher und Beiträge geben die Meinung Infografik englischer Sprache. Aktuelle Auflage: www.union-investment.de der Autoren wieder. Jens Storkan 280.000 Exemplare RAUM & MEHR 02_03 ENTREE Liebe Leserinnen und Leser, rund die Hälfte aller weltweiten Ver- Dadurch haben sich die Immobilien- mögenswerte liegt in Immobilien. Ein und die Kapitalmarktseite deutlich stär- wesentlicher Vorteil dieser Asset-Klasse ker verzahnt (lesen Sie hierzu den Bei- sind die im Vergleich zu anderen Anlage- trag „Immobilienkarussell“, ab Seite vehikeln meist kontinuierlichen Erträge 22). Auch wir als DIFA haben uns immer und die geringe Volatilität. Diese Vor- mehr zu einem auf den internationalen züge haben mittlerweile auch interna- Märkten agierenden Immobilien- tionale Investmenthäuser rund um den Investment-Manager entwickelt, der Globus erkannt. 2006 kann man, ohne seine Geschäftstätigkeit global auf die Frank Billand, Reinhard zu übertreiben, als das Jahr der Super- Verkürzung der Immobilienzyklen aus- Kutscher und Ingo Hartlief, (von links nach rechts) lative bezeichnen. Prognosen zufolge gerichtet hat. Mit dem Ansteigen der flossen weltweit 600 Milliarden US-Dol- grenzüberschreitenden Investitionen hat Haben Sie Fragen zur Union lar an Anlagekapital in die gewerb- sich das Financial Engineering zu einem Investment Real Estate AG? Schicken Sie uns bitte eine lichen Immobilienmärkte. Einschließlich ganz wesentlichen Baustein unseres E-Mail an: fabian.hellbusch@ der Wohnimmobilien und der indi- Portfoliomanagements entwickelt. union-investment.de rekten Beteiligungen über Kapitalgesell- Mit unserem neuen Namen Union schaften werden es schätzungsweise 800 Investment Real Estate AG tragen wir Oder besuchen Sie unsere neue Homepage unter: Milliarden US-Dollar gewesen sein. Das diesen Veränderungen auch nach Au- www.union-investment.de wäre mehr als doppelt so viel wie 2003. ßen hin Rechnung. Ein neuer Name, der Kein Zweifel also, Immobilien sind zu ei- im Kontext der leistungsstarken Union ner Ware geworden, und längst werden Investment Gruppe neue Chancen und sie rund um den Globus gehandelt: Aus- Perspektiven eröffnet. Eine Fülle von ländische Investoren kaufen heute eben- Studien belegt, dass die indirekte Im- so deutsche Wohnungen, Büros oder mobilienanlage bei privaten und insti- Shopping-Center, wie sich umgekehrt tutionellen Anlegern weiter an Gewicht hiesige institutionelle Anleger seit lan- gewinnen wird. Dieses Potenzial wollen gem auf allen wichtigen internationalen wir nutzen – mit dem Offenen Immobi- Märkten tummeln. Das Universum der lienfonds als erfolgreicher Anlageklasse Immobilieninvestoren ist deutlich größer und hervorragenden Perspektiven auf geworden, die Immobilienwirtschaft ist deutscher wie europäischer Ebene. im Zeitalter der Globalisierung ange- kommen. Und wurden Immobilien frü- Herzlich, her von internationalen Investoren nur Ihre Frank Billand, Reinhard Kutscher belächelt, spielen sie heute auf den Ka- und Ingo Hartlief, Vorstand der Union pitalmärkten eine immer größere Rolle. Investment Real Estate AG Foto: Unioin Investment Real Estate AG RAUM & MEHR 04_05 INHALT MARKT & BRANCHE 06 Asiens starke Städte Attraktive Wirtschaftsdaten und vergleichsweise hohe Renditen locken derzeit internationale Immobilieninvestoren in die starken Metropolen Asiens. Seite 6 Auf Einkaufstour Dank der starken Nachfrage ausländischer Investoren hat sich 2006 das Investitionsvolumen in Gewerbeimmobilien mehr als verdoppelt. Einzelhandelsobjekte waren besonders gefragt. Seite 12 Pariser Superlative Die französische Hauptstadt plant in La Défense den Bau von 15 neuen Hoch- häusern. Ihre Skyline bekommt dadurch ein völlig neues Aussehen. Seite 14 14 Fotos: Argus/Schwarzbach; Epad; Caro/Frank Sorge; Visum/Benno Grieshaber; Caro/Rupert Oberhaeuser Sorge; Visum/Benno Grieshaber; Caro/Rupert Fotos: Argus/Schwarzbach; Epad; Caro/Frank MENSCH & ARBEIT RAUM & ANLAGE High-Rises Hochhäuser haben das Bild der großen Immobilienkarussell Die Immobilienwirtschaft ist im Städte verändert und unbekannten Orten eine neue Zeitalter der Globalisierung angekommen. Immobilien Identität verliehen. Der weltweite Wolkenkratzer- werden mittlerweile rund um den Globus gehandelt. Boom ist noch lange nicht vorbei. Seite 18 Kapital- und Immobilienmärkte wachsen stärker zusammen. Seite 22 Schätze heben Immobilienbestände verfügen häufig über ein hohes Wertschöpfungspotenzial, das mithil- 18 fe eines gekonnten Refurbishment gehoben werden kann. Höhere Mieten und Wertsteigerungen sind der Lohn für ein erfolgreiches Bestandsmanagement. Seite 26 RAUM & LEBEN Begehrte Kunst Zeitgenössische Kunst ist in, und wer sich nicht damit beschäftigt, ist out. Das beflügelt vor allem den Kunsthandel, der 2006 rekordverdächtige Umsätze verzeichnete. Seite 30 22 30 Blick auf den Pudong-Distrikt in Shanghai: Durch die hohe Büroflächennachfrage multinationaler Konzerne stiegen die Büromieten im Finanz- und Handelszentrum der Stadt in den letzten fünf Jahren um jährlich 3,5 Prozent. RAUM & MEHR 06_07 MARKT & BRANCHE Asiens starke Städte Attraktive Wirtschaftsdaten und vergleichsweise hohe Renditen locken derzeit internationale Immobilien- investoren in Metropolen wie Seoul, Hongkong, Shanghai und Singapur Foto: Bilderberg/H. & D. Zielske Moderne trifft Tradition: Eine traditionelle chinesische Brücke (oben), im Hintergrund moderne Bauten der Innenstadt Pekings. Der Firmensitz des Autokonzerns Daewoo in Seoul (unten): Rund 55 Prozent aller Top-Bürogebäude in der südkoreanischen Hauptstadt befinden sich derzeit noch in der Hand einheimischer Großunternehmen. Fotos: UPI/Stephen Shaver; Das Fotoarchiv/Paul van Riel/. van Riel/. Fotos: UPI/Stephen Shaver; Das Fotoarchiv/Paul RAUM & MEHR 08_09 MARKT & BRANCHE Wenn deutsche Architekten in China bauen, dann ent- USA auf Platz zwei. Das BIP pro Kopf lag 2005 in China umgerech- werfen sie gleich ganze Städte: So wie der Hamburger Architekt Mein- net bei 1.700 US-Dollar – eine Verdreifachung gegenüber dem Ver- hard von Gerkan, nach dessen Plänen am neuen Containerhafen in gleichswert zehn Jahre zuvor. Und die Wachstumsrate bleibt beein- Shanghai bis 2020 eine Trabantenstadt für 800.000 Menschen entste- druckend: Die noch Anfang vergangenen Jahres prognostizierte hen wird. Auch der Frankfurter Albert Speer hat bereits in Shanghai Abschwächung blieb aus, für das Gesamtjahr 2006 rechnen die gearbeitet: Nach seinem Masterplan entstand Anting German Town, Statistiker der Weltbank mit einem realen BIP-Zuwachs von 10,5 in der einmal 50.000 Menschen in typisch deutschen Mehrfamilien- Prozent – der höchste Wert seit 1995. häusern wohnen sollen. Nun zog es ihn in Chinas Nordosten, nach Wo die Wirtschaft wächst, wird mit Hochdruck gebaut: an In- Changchun. Dort soll – ebenfalls bis 2020 – eine komplette Auto- frastruktur, Fabriken, Bürotürmen, Wohnhäusern. So erstaunt es
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