why invest in 25hours. AccorHotels Global Development facts and figures
>80% occupancy on a group level
~40% revenue coming from F&B
5 new openings in the next two years
come as you are. Christoph Hoffmann is responsible for the further development and Stephan Gerhard knows the international hotel trade like no other. expansion of the 25hours hotel group and its brand. He enthusiastically The Solutions Holding, which he founded in 1985, is one of Europe’s and courageously evaluates hotel premises and develops tailored hotel leading consultancy corporations in the hotel, hospitality, leisure and products with local partners for nomads, daydreamers and night owls tourism sectors. Stephan Gerhard works tirelessly as a partner and who are looking for a change from the grey city streets. consultant for 25hours.
Kai Hollmann is the director of the Fortune Hotels in Hamburg which Ardi Goldman is known as an orchestrator of city architecture in are among the most internationally renowned and successful lifestyle Frankfurt. He is always able to create cosmopolitan colour in liveable hotels in various segments. Hollmann is a hotelier who learned his and endearing architecture. Goldman draws his inspiration from urban trade from scratch. Hollmann is the proprietor and director of five areas and offers thorough support during the implementation of his hotels and was the initiator of the 25hours idea. ideas. This causes the boundaries to blur between enjoyment, construction, design and art. initiators. history
25hours is a fresh and dynamic hotel brand, which builds upon the shoulders of traditional hotel business and searches for new answers to the demands of an urban, cosmopolitan, culturally interested and brand aware audience. 25hours develops and operates individual, made to measure hotels with personality in lively locations. all hotel concepts are based on dynamics, responsibility, service and design, but have individual focal points for each development.
every success story starts on a piece of paper. brand positioning
25hours hotels are design hotels, inspired by the spirit of our times. But design is about more than just looking good and shouldn’t be overestimated. Of course, we love brilliantly designed luxury rooms and occasionally exclusive furnishings too, but the story a work
of art, a vintage object or a little detail upscale - tells, is just as important.
upper We enjoy gastronomy, which is why it plays such an important role at
ositioning 25hours. Rather than taking a one-
idscale p
m size-fits-all approach, we tailor our food and beverage concepts to each
location, focusing on simplicity, udget udget
b generosity and soul. weak food & beverage strong We see 25hours positioned in the so- called smart luxury segment with a strong food & beverage focus.
come as you are. 25hours world network & pipeline
Hotels in network 10 hotels / 1,348 rooms Hamburg 3 H / 347 R Berlin, Frankfurt, Berlin Hamburg, Munich, Vienna & Zurich 1 H / 149 R Frankfurt 2 H / 173 R Munich 1H / 165 R Vienna Hotels in Zurich 1 H / 217 R pipeline 2 H / 296 R 5 hotels / 1,246 rooms Cologne, Dubai, Dusseldorf, Florence, Paris
let‘s spend the night together. hamburg / number one
• number of rooms: 128 • opening: november 2003 • landlord: hpv hollmann & partner • development type: conversion • operating contract: lease • architecture: thomas lau & mark hendrik blieffert • interior design: dreimeta & sibylle von heyden
frankfurt / the goldman
• number of rooms: 97 • opening: december 2003 • landlord: ardi goldman & ronny r. weiner • development type: conversion • operating contract: lease • architecture: bernjus.gisbertz.szajak • interior design: delphine buhro & michael dreher
25hours hotels. frankfurt / by levi‘s
• number of rooms: 76 • opening: September 2008 • landlord: ardi goldman & • ronny r. weiner • development type: conversion • operating contract: lease • architecture: karl dudler • interior design: delphine buhro & michael dreher
vienna / at museumsquartier
• number of rooms: 217 • opening: march 2011 • landlord: jp immobilien & wertinvest • development type: conversion • operating contract: lease • architecture: bwm architekten • interior design: dreimeta
25hours hotels. hamburg / hafencity
• number of rooms: 170 • opening: july 2011 • developers: groß & partner, sns property finance & ing real estate • landlord: hines • development type: greenfield • operating contract: lease • architecture: böge lindner k2 architekten • interior design: conni kotte interior & stephen williams associates
zurich / west
• number of rooms: 126 • opening: november 2012 • developer: halter ag • landlord: credit suisse • development type: greenfield • operating contract: lease • architecture: adp architekten • interior design: alfredo häberli
25hours hotels. berlin / bikini
• number of rooms: 149 • opening: january 2014 • landlord: schörghuber unternehmensgruppe • development type: conversion • operating contract: lease • architecture: hild und k architekten • interior design: studio aisslinger
hamburg / altes hafenamt
• number of rooms: 49 • opening: march 2016 • landlords: groß & partner, hpv hollmann & partner • development type: conversion • operating contract: lease • architecture: bolles + wilson • interior design: dreimeta
25hours hotels. munich / royal bavarian
• number of rooms: 165 • opening: november 2017 • landlord: FREO Financial & Real Estate Operations GmbH • development type: adaptive reuse • operating contract: lease • architecture: JSK • interior design: Dreimeta
zurich / langstrasse
• number of rooms: 170 • opening: april 2017 • landlord: sbb immobilien • development type: greenfield • operating contract: lease • architecture: e2a architects • interior design: studio aisslinger
25hours hotels. Upcoming openings
cologne düsseldorf florence 207 rooms 198 rooms 171 rooms march 2018 march 2018 2020
paris dubai 236 rooms 434 rooms july 2018 2019 the future starts….now. 1) standard guest rooms
We need standard guest rooms of approximately 24 sqm floor area (net) which roughly make up 75% of our room categories. The room layouts can be extraordinary.
2) supersuite
We need some rooms to brag with! Supersuites range in size between 80 and 100 sqm, are multifunctional, and consist of various areas. Besides the size, our guests need to feel pampered with their extraordinary features.
3) lobby (must have)
Our lobby needs to make a statement and be accessible from street level. the perfect 25hours hotel. 4) restaurant (must have)
Our restaurants need to have a separate entrance. We don’t believe in separate breakfast areas. Our kitchen should always be open to, and visible from, the restaurant. Out-door spaces are also essential; thus, we need to have a terrace or a garden accessible from the restaurant.
5)bar (must have)
Whether tiny or huge – our bars have to be special and have character.
rooftop (nice to have)
Whenever possible, we want access to the roof. There are many options of what we can do on the very top: we can have a pool, a garden, a bar or an area for well being. Most important though is that the rooftop is open to the public. the perfect 25hours hotel. key identifiers: gastronomy
One concept for everything? On the contrary!
25hours has a portfolio of restaurant concepts. The most fitting concept is carefully chosen for each hotel, considering the location and guests’ needs. This strategy creates unique locations and unforgettable experiences for guests.
The 25hours bars and restaurants not only enjoy tremendous popularity among hotel guests, but also quickly turn into regular hangouts for local.
food is coming soon. key identifiers: kiosk / concept store
• inspired by the kiosks of legendary grand hotels
• collaboration with local publishing houses (e.g. taschen, gestalten, mare)
• carefully selected books, magazines and bric-a- brac from different collaboration partners
we make your stay. key identifiers: urban mobility concept
collaboration with mini (bmw)
• mini cars available (free of charge) at every hotel
collaboration with schindelhauer (berlin based bicycle company)
• bicycles available in all hotels • bicycles inside guest rooms in larger room categories
we make your stay. social media
• about 100,000 likes on facebook • facebook reach: 172,902 people • engagement rate facebook: 10.24% • about 11,000 follower on instagram • engagement rate instagram: 40.57% • about 1,100 follower on twitter
we make your stay. 25hours-hotels.com • about 190,000 visits (monthly) • about 650,000 page views (monthly)
newsletter • global newsletter: about 5,000 recipients • local newsletter: 1,500 to 5,000 recipients
we make your stay. AccorHotels Distribution Solutions ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
10 call centers in 18 languages France
Wroclaw – Poland
Rabat – Morocco
Sao Paulo – Brazil Search
Bangalore – India Web7% AccorHotels, Websites, Mobile & APP Dalian – China Call centers 16% Web Partners Sydney – Australia Intra Hotel 2% Moncton – USA & CRS 25% Cluster 66% Bangkok – Reservation 16% GDS/IDS Thaland Service 7% 34% HOTEL PMS Indonesia - Jakarta
don‘t act like you‘re not impressed. AccorHotels Distribution CALLS CENTERS, INTRA HOTEL & performance CLUSTER SERVICES
32% DIRECT SALES ACCORHOTELS WEB 58% WEBSITES, MOBILE SITES & APP 16% of LUXE brand room revenue came through 16% AccorHotels 58% 42% reservation ACCORHOTELS HOTEL CENTRAL PMS systems RESERVATION 7% SYSTEM
19% 7%
WEB PARTNERS (OTAS) 26% INDIRECT SALES
GDS/IDS
don‘t act like you‘re not impressed. Le Club AccorHotels AccorHotels owns the most powerful international program 25 hours joining Le Club AccorHotels in 2018
Loyalty members - Worldwide A Worldwide Guests’ origin - program: Le Club AccorHotels FRS loyalty program Huazhu loyalty program Worldwide 14 brands 3,400 hotels in 93 countries Free enrollment 145M 100% Web based program More than 23,000 new members every day Le Club AccorHotels 106M represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance…
>40 MILLION LE CLUB MEMBERS ACCORHOTELS WORLDWIDE REPRESENTS 30.6% +23,000 end2017 of as MEMBERS EVERY OF HOTEL GLOBAL
DAY REVENUE Figures Figures don‘t act like you‘re not impressed. Development criteria programming & development
AAA ultra city center location, historic WORLDWIDE conversion
RECOMMENDED 100 – 250 keys 100 – 250 keys NUMBER OF ROOMS
ROOM AVERAGE SIZE -15%/-20% of worldwide 30 – 35 sqm HOTEL TGFA / ROOM -15%/-20% of worldwide 70 – 80 sqm
RECOMMENDED 100 – 200 keys 100 – 250 keys NUMBER OF ROOMS PRIME SECONDARY AIRPORTS 30 – 35 sqm 33 – 38 sqm LOCATIONS LOCATIONS SUBURBS ROOM AVERAGE SIZE + balcony + balcony
RESORT TGFA / ROOM 80 – 105 sqm 90 – 118 sqm INTERNATIONAL CAPITALS KEY CITIES & 1 local restaurant concept RESORTS FOOD & BEVERAGE 1 bar MAJOR DOMESTIC Well being area DESTINATIONS WELL-BEING Fitness centre Swimming pool (nice to have) OTHER CITIES & ATTRACTIVE TOURISTIC Meeting rooms DESTINATIONS MEETINGS Work labs Kiosk don‘t act like you‘re not impressed.