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Why Invest In WHY INVEST IN ACCOR GLOBAL DEVELOPMENT FEBRUARY 2019 WORK HARD, PLAY HARD. Hotels and resorts in tune with today’s mobile world, blending peak performance and personal well-being. A vibrant place where global nomads can feel at their very best, wether on business or leisure. PIONEERING STYLISH INVIGORATED ACCOMPLISHED WHY INVEST IN PULLMAN / BRAND POSITIONING / 2 PULLMAN TOP 3 USPs LEADING GROWING HIGH PERFORMING CONTEMPORARY MOMENTUM BUSINESS MODEL DESIGN HOTEL BRAND • 130 hotels opening in the last 10 • Large number of keys - 300 average • N°1 perceived design brand by years and 50 openings planned until rooms • Premium positioning in premium customers versus competitors 2030 locations plus business oriented driving higher global average room • Distinct work/play concept, which is X • Leveraging both business and leisure = rates translated across all touch points, markets and opportunities services, products and design: The Junction, MEET/PLAY design, Artist • Additional MICE & F&B revenue Playground • Rail travel heritage and pioneering • Distinct MICE space programming > spirit provides strong foundation for 1000 sqm minimum (HARD) and contemporary approach strong MICE offerings (SOFT) PULLMAN PARIS BERCY WHY INVEST IN PULLMAN / BRAND USPs / 3 NETWORK AND PIPELINE Official figures as of end 2018 100% Geographical EUROPE split NETWORK AMERICAS 4,851 Rooms 10% 19 Hotels NETWORK 12% 3,707 Rooms PIPELINE 12 Hotels 890 Rooms 4 Hotels PIPELINE 246 Rooms 1 Hotel FRANCE NETWORK 3,338 Rooms ASIA- 11 Hotels 9% PACIFIC PIPELINE NETWORK 168 Rooms 22,600 Rooms 1 Hotel 59% 77 Hotels 131 HOTELS PIPELINE 10% 11,412 Rooms 39 Hotels ROOMS 38,563 AFRICA – MIDDLE EAST 39 COUNTRIES IN 2018 NETWORK 4,067 Rooms 12 Hotels PIPELINE 2,619 Rooms 8 Hotels 53 NEW HOTELS BY 2023 OPERATING MODE 15,335 NEW ROOMS BY 2023 80% 20% Managed Franchised WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 3 FLAGSHIPS PULLMAN LONDON SAINT PANCRAS, UK 312 ROOMS WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 5 FLAGSHIPS PULLMAN SAO PAULO VILA OLIMPIA, BRAZIL 167 ROOMS WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 6 FLAGSHIPS PULLMAN BANGKOK KING POWER, THAILAND 354 ROOMS WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 7 FLAGSHIPS PULLMAN PARIS BERCY, FRANCE 392 ROOMS WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 8 LATEST OPENINGS Official figures as of end 2018 PULLMAN LUANG PRABANG, LAOS PULLMAN YANGON CENTREPOINT, MYANMAR 123 ROOMS, JUNE 2018 289 ROOMS, FEBRUARY 2018 PULLMAN TOKYO TAMACHI, JAPAN PULLMAN FUZHOU TAHOE, CHINA 143 ROOMS, SEPTEMBER 2018 258 ROOMS, JUNE 2018 WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 9 KEY UPCOMING OPENINGS Secured Pipeline from end 2018 EUROPE ASIA – PACIFIC Pullman Tbilisi Tower, Georgia 228 Rooms, December 2019 Pullman Suzhou Taicang, China 388 Rooms, May 2019 Pullman Okol Gorni Hotel Resort Golf and Spa, Bulgaria 140 Rooms, Pullman Mandalay Mingalar, Myanmar 365 Rooms, June 2019 April 2021 Pullman Bandung City Centre, Indonesia 279 Rooms, May 2020 Pullman Quang Binh, Vietnam 358 Rooms, June 2020 Pullman Auckland Airport, New Zealand 313 Rooms, October AFRICA – MIDDLE EAST 2021 Pullman Shenzhen North Station, China 275 Rooms, December Pullman Nairobi, Kenya 334 Rooms, December 2019 2021 Pullman Doha Bridge Towers, Qatar 468 Rooms, January 2020 Pullman Singapore City Hall, Singapore 347 Rooms, December Pullman Sharjah Canal, United Arab Emirates 186 Rooms, January 2021 2020 Pullman Kota Kinabalu Convention City 320 Rooms, December 2022 Pullman Beijing Luneng, China 270 Rooms, December 2022 Pullman Hangshou Binjang Excellence, China 307 Rooms, AMERICAS December 2022 Pullman Miraflores, Perou 246 Rooms, December 2020 Pullman Wuhan Mall, China 347 Rooms, December 2022 Pullman Yichang, China 288 Rooms, December 2022 Pullman Surabaya Kertajaya, Indonesia 212 Rooms, June 2023 Pullman Medan, Indonesia 221 Rooms, June 2024 WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 10 KEY UPCOMING OPENINGS Official figures as of end 2018 PULLMAN CHANGBAISHAN RESORT, CHINA 280 ROOMS, OPENING JANUARY 2019 PULLMAN TBILISI TOWER GEORGIA PULLMAN SHARJAH CANAL, UAE 228 ROOMS, OPENING DECEMBER 2019 186 ROOMS, OPENING JANUARY 2020 WHY INVEST IN PULLMAN / NETWORK & PIPELINE / 11 DESIGN AMBITION DESIGN AMBITION VIBRANT TAILORED LOCALIZED TRANSFORM ATIVE BOLD With Pullman Hotel’s strong guest identity and innovative spirit, the space’s design needs to reflect these powerful sentiments through statements and layered detail PULLMAN HONG KONG PARK LANE WHY INVEST IN PULLMAN / KEY PROGRAMS / 12 4 PASSIONS IMMERSIVE POWER ART & DESIGN FITNESS Enjoy art and design in real spaces rather than museums and shops: at Stay on top of the game while Pullman, art surrounds you in a HAPPENING having fun: at Pullman, fitness fresh, modern and inspiring way SMART is exciting and rewarding F&B INTERACTIONS Food & Beverage at Pullman is communal, experiential and social. A fresh take on Our services and technology ‘eatertainment’ focused on are in-tune with today’s the vibe of the neighborhood, zeitgeist and always available; served wherever and so you can manage your pace whenever you need. There of life, your own way are no set rules. Meet at the restaurant, grab a snack to go, or head to the lobby buzzing with locals and guests alike for a nightcap. WHY INVEST IN PULLMAN / KEY PROGRAMS / 20 BRAND PROGRAMS: EXHAUSTIVE LIST ARRIVAL & PUBLIC GUEST FOOD& WELLNESS LEISURE MEETINGS & DEPARTURE SPACES ROOMS BEVERAGE FACILITIES FACILITIES EVENTS Signature Scent M The Junction at M Pullman Bed M Bites on wheels M Sarah Hoey M The Social Hub M Artnight M Pullman (Resorts + MICE) Wellbeing program (Resorts) Uniforms M Artist M C.O-Bigelow M Early Bird Coffee M Fit Trail M “Teens Only” M Business Playground Bathroom amenities Cart (Resorts) program Playground (Resorts) Welcome Drink M Art at PlayM Sleep Tracker Active M Fitness Videos M MICE Layout Device Breakfast and Design Signature M Contemporary M Fitness in-room M Refresh Your M Music Permanent kit Focus Toolkit Art Collection Pullman Globe Boot Performance M Camps Boost Power Fitness All Aboard M Studio inspection site Smart interactions M Mandatory Immersive Art & Design Happening F&B Power Fitness WHY INVEST IN PULLMAN / KEY PROGRAMS / 14 BRAND PROGRAM – IMMERSIVE ART & DESIGN ARTIST PLAYGROUND Innovative and inspiring pieces of art easily visible to all guests, highly unexpected in the hotel’s communal space PULLMAN SÃO PAULO VILA OLÍMPIA PULLMAN LONDON ST PANCRAS PULLMAN LONDON ST PANCRAS PULLMAN BRUSSELS CENTRE MIDI WHY INVEST IN PULLMAN / KEY PROGRAMS / 22 BRAND PROGRAM – SMART INTERACTIONS THE JUNCTION AT PULLMAN The Junction is a fresh new take on the lobby concept and is at the very heart of the Pullman guest experience. It is a destination in itself, a dynamic, vibrant and happening place where global nomads check in and out, meet and mingle, work and play PULLMAN TOKYO TAMACHI WHY INVEST IN PULLMAN / KEY PROGRAMS / 16 BRAND PROGRAM – POWER FITNESS SARAH HOEY WELLBEING PROGRAM Pullman is strengthening its commitment to wellbeing with a program designed to help travelers adopt a healthier lifestyle This holistic approach was developed in collaboration with Pullman’s Wellness Coach, Sarah Hoey It is based on the four universal pillars of health: SLEEP, FOOD, SPORT and SPA WELLNESS COACH SARAH HOEY WHY INVEST IN PULLMAN / KEY PROGRAMS / 17 BRAND PROGRAM – HAPPENING F&B PULLMAN OLYMPIC PARK SYDNEY ARTNIGHT An exclusive signature event hosted by a Pullman hotel, built around contemporary art and design. A fresh and exciting way for our guests to discover the hotel (Spaces, key features and personality) through PULLMAN BERLIN SCHWEIZERHOF, ART NIGHT stylish contemporary parties WHY INVEST IN PULLMAN / KEY PROGRAMS / 18 PEOPLE ACTIVATION “I GO THE EXTRA MILE SO OUR GUESTS CAN BE AT THEIR PERSONAL BEST.” PULLMAN PARIS CENTRE - BERCY WHY INVEST IN PULLMAN / KEY PROGRAMS / 19 COMMUNICATION PLATFORM PULLMAN GLOBAL MAGAZINE COMMUNICATION • 7M Potential Reach Per Year CAMPAIGN • 2 Editions / Year + Chinese Our world is your playground Version + Revised Digital Version PULLMAN LIVERPOOL SOCIAL MEDIA & WEBSITE • 250,000 followers on all TONE OF VOICE social media channels • x2 number of followers 2017 vs 2016 Bold, Smart, Fun • 4,000,000 interactions encouraged by more than 1,000 posts WHY INVEST IN PULLMAN / BRAND COMMUNICATION / 20 AWARDS 191 PROMINENT AWARDS ACROSS 90 PROPERTIES, INCLUDING : World Luxury Hotel Awards Luxury Art Hotel Pullman Jakarta Central Park South Asia and the Pacific 2018 Special Prize, Interior Design - Hotels category Pullman Bangkok King Power World Travel Awards for Europe's Leading Hotel & Spa 2018 Pullman Timi Ama Sardegna 10 Haute Grandeur Global Excellence Awards Pullman Guangzhou Baiyun Airport MOST AWARDED PROPERTY IS PULLMAN GUANGZHOU BAIYUN AIRPORT WITH 15 NOTABLE AWARDS TOP REGION IS ASIA PACIFIC WITH 173 AWARDS PULLMAN GUANGZHOU BAIYUN AIRPORT WHY INVEST IN PULLMAN / BRAND COMMUNICATION / 21 BRAND PERFORMANCE BRAND BRAND BRAND REPUTATION AWARENESS PERCEPTION MARGIN PERFORMANCE SCORE Already well-known in key markets among Pullman is considered as affluent travellers TOTAL AWARENESS cosmopolitan brand among affluent travellers 2/3 of the Pullman guests associate • France 64% the brand with contemporary design • Germany 44% Excellent F&B (breakfast, bar) and a 53€ 87,1 % • Brazil 48% modern style / design are the main distinctive attributes • Australia 62% spontaneously quoted by frequent guests Very good • Singapore 43% Our objective is to grow our brand Our objective is to capitalize on the fact Our objective
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