GMR Media Coverage Over Month of Report Launch 2011- 2013/4 2000 1800 1600 1400 1200 1000 800 600 400 200 0 2011 2012 2013/4
Total Page:16
File Type:pdf, Size:1020Kb
Media Coverage Release of the Education for All (EFA) Global Monitoring Report (GMR) 2013/14 January 29 2014 1. The 2013/4 GMR received more online media coverage than any of its predecessors. In just three days, the coverage of the GMR 2013/4 was more than double the coverage the GMR 2012 had received in a full month. News articles online and in print reached almost 31 million people in almost 100 countries with an Advertising Value Equivalent (AVE) of almost USD$9 million. 2. News about the EFA GMR reached almost 20 more countries in one month than ever done before, indicating that the report is reaching new audiences. The highest number of articles were published in the USA, followed by Brazil and then China. GMR media coverage over month of Report launch 2011- 2013/4 2000 1800 1600 1400 1200 1000 800 600 400 200 0 2011 2012 2013/4 (Data above represents the period 26 January – 4 February, 2014) 3. A global press release was prepared, along with press releases for sub-Saharan Africa, South and West Asia and Latin America. These were disseminated by the GMR communications team and via UNESCO’s Department for Public Information (DPI). 4. All major news agencies covered the GMR, including the Associated Press, Agencia EFE, Reuters, Al Jazeera, Inter Press Service, All Africa, Xinhua, Deutsche Welle, Agence France Press, the Press Association and SAPA. 5. Opinion pieces were sourced in the names of the Director General of UNESCO, the Chair of the Youth Advocacy Group (YAG), the head of Education at OECD, the Prime Minister of Ethiopia, the Director of the EFA GMR and printed in the South China Morning Post, Huffington Post (USA, UK, France and Spain), FT This is Africa Online, The East African, the Mail and Guardian, Semanario, El Universal, ABC Color, Al Ahram, Sunday Independent (SA) and La Croix. 6. Many news outlets published multiple stories on the Report, looking at the global and local situations. Such was the case in Brazil for example, where there was blanket coverage of the country's ranking in literacy tables, but also headlines on the huge cost of poor quality education. In addition, coverage this year showed that it was not just the most important newspapers who covered the story, but also many small and often community media as well. As an example, in Chile La Tercera y El Mercurio published related news, but also a citizen newspaper, El Repuertero. 7. Coverage helped target key policy makers and support the advocacy objectives of the Report. On 29th January, for instance, the headline from the EFA GMR 2013/4 hit the front pages in Ethiopia as African heads of state arrived in Ethiopia’s capital. 8. Coverage was also achieved in broadcast media, reaching many more millions than our media monitoring service is set up to track. The coverage included feature-length packages on BBC World, BBC Newsround, BBC Singapore, Reuters TV, Aljazeera, TV Globo, TV Publica, and talkshows in English and Spanish on Deutsche Welle. Interviews on the Report ran across the BBC (Newshour, Africa, World Service, Arabic, Hausa), on VOA, SBS Australia, Deutschlandfunk, Logo, RFI, TV Brasil, South South News, UN Radio, Arise TV, NPR, Feature News Reports, Dawn News, Express news, Geo News, Radio Pakistan, Waqt News, Express news, PTV News, PTV news, Rede TV, SBT, Rede Vida, I24 news and Radio Maroc. News bulletins were played on BBC Delhi, and BBC Radio 4 Today Programme. Standout interviews include the Director General on CNN’s primetime breakfast news show, and BBC News 10.30pm. The Director of the Report, Pauline Rose, appeared live via skype on CNN’s top-rated ‘Quest means Business’. 9. In addition to the print and online articles on the 2013/4 GMR, almost 2000 facebook posts and blogs covered the news over the first three months of the year. Selection of links to media coverage by region: Europe and Eurasia • Al Jazeera infographic on the learning crisis: Al Jazeera infographic: http://www.aljazeera.com/indepth/interactive/2014/03/interactive-global-education-crisis- 2014316155248923674.htm • ЮНЕСКО обеспокоена качеством образования детей AzerTAj (State Information Agency of Azerbaijan Republic) (Azerbaijan), 30 January • Ecole: 129 milliards de dollars perdus dans une éducation de mauvaise qualité RTL.be (Belgium), 29 January • http://www.rtl.be/info/monde/france/1065299/ecole-129-milliards-de-dollars-perdus-dans- une-education-de-mauvaise-qualiteFaute d'une bonne éducation, 129 milliards de dollars perdus Lalibre.be (Belgium), 29 January • Verden mangler millioner af lærere Folkeskolen.dk (Denmark), 30 January • UNESCO: haridus on igale lapsele tagatud alles 70 aasta pärast Eesti Rahvusringhääling - ERR (Estonia), 29 January • $130 billion a year wasted on poor quality education: UN AFP.com (France), 29 January • ANALPHABÉTISME - Un grand défi pour le Brésil Lepetitjournal.com (France), 29 January • Education pour tous: l’Unesco pointe du doigt la qualité de l’enseignement et le gaspillage financier Radio France International (France), 29 January • Systèmes éducatifs: 129 milliards de dollars dépensés en pure perte Le Figaro (France), 29 January • La crise mondiale de l'apprentissage coûte 129 milliards de dollars par an The Blog Huffington Post (France), 29 January • Education: 129 milliards de dollars perdus, alerte l'Unesco L’express (France), 29 January • Ecole: 129 milliards de dollars perdus dans une éducation de mauvaise qualité Le Nouvel Observateur (France), 29 January • Ecole: 129 milliards de dollars perdus dans une éducation de mauvaise qualité Le Point (France), 29 January • Ecole: 129 milliards de dollars perdus dans une éducation de mauvaise qualité L’express (France), 29 January • Unesco aponta má qualidade como principal problema da educação no Brasil Deutsche Welle (POR) (Germany), 29 January • "Bildung muss höher auf die politische Agenda" Deutschelandfunk (Germany), 29 January • UNESCO Peringatkan Krisis Pendidikan Dunia Deutsche Welle (Indonesian) (Germany), 29 January • UNESCO: 250 Millones de niños no saben leer ni escribir Deutsche Welle (ES) (Germany), 29 January • Unesco: 250 Millionen Kinder können nicht lesen Antenne Bayern (Germany), 29 January • Rose: We've 'gotten complacent' on education Deutsche Welle (Arabic) (Germany), 29 January • UNESCO report: higher illiteracy rate, more waste in education than previously believed Deutsche Welle (Arabic) (Germany), 29 January • Unesco-Bildungsbericht: Schulen versagen bei 250.000.000 Kindern Spiegel Online (Germany), 29 January • Unesco: “Settant’anni prima che tutti i bambini vadano a scuola” La Stampa.it (Italy), 30 January • $130 billion a year wasted on poor quality education: UN Tengrinews.kz [EN] (Kazakhstan), 30 January • Mangelnde Bildungsqualität kostet die Welt Milliarden Liechtensteiner Vaterland (Liechtenstein), 29 January • Paskelbta UNESCO EFA 2013–2014 m. pasaulinės stebėsenos ataskaita Bernardinai.lt (Lithuania), 30 January • 250 Millionen Kinder können nicht lesen Tageblatt Online (Luxembourg), 29 January • http://www.nation.co.ke/news/Most-teachers-weaker-than-pupils/-/1056/2165900/- /140fjyqz/-/index.htmlБольшинство неграмотных взрослых людей проживает в Индии Вечерний Бишкек (Kyrgyzstan), 30 January • The 70-year wait for primary school Unity.lv (Latvia), 29 January • Professores primários portugueses são os 15º mais bem pagos do mundo Diário Digital – Sapo (Portugal), 29 January • Cerca de 250 milhões de crianças não estão a aprender a ler, alerta UNESCO Público (Portugal), 29 January • Ny UNESCO-rapport: Millioner av jenter går ikke på skole Regjeringen.no (Norway), 29 January • Большинство неграмотных взрослых людей проживает в Индии РИА Новости (Russian Federation), 30 January • La Unesco avisa de que Latinoamérica no alcanzará los objetivos de 2015 en educación La Informacion.com (Spain), 30 January • Crisis mundial de aprendizaje cuesta 129.000 millones de dólares, dice UNESCO Elcomercio.es (Spain), 29 January • Crisis mundial de aprendizaje cuesta 129.000 millones de dólares, dice UNESCO La Rioja (Spain), 29 January • Crisis mundial de aprendizaje cuesta 129.000 millones de dólares, dice UNESCO ElCorreo.com (Spain), 29 January • La enseñanza de calidad, nuevo horizonte de la educación El Huffinton Post (Spain), 29 January • 250 Millionen Kinder lernen nicht richtig zu lesen 20 Minutes Online (Switzerland), 29 January • 57 milyon çocuk temel eğitimden yoksun Haber X (Turkey), 29 January • ЮНЕСКО: большинство неграмотных взрослых людей проживает в Индии Главные новости часа (Ukraine), 30 January • 175 миллионов молодых людей в бедных странах не умеют читать, - ЮНЕСКО Aloqada.com (Uzbekistan), 30 January ﻫﻝ ﻓﺷﻝ ﺍﻟﺗﻌﻠﻳﻡ ﻓﻲ ﺍﻟﺩﻭﻝ ﺍﻟﻌﺭﺑﻳﺔ؟ • BBC Arabic (United Kingdom), 31 January ﻣﻥ ﺍﻟﻣﺳﺅﻭﻝ ﻋﻥ ﺗﺩﻧﻲ ﻣﺳﺗﻭﻯ ﺍﻟﺗﻌﻠﻳﻡ ﻓﻲ ﺍﻟﻌﺎﻟﻡ ﺍﻟﻌﺭﺑﻲ؟ • BBC Arabic (United Kingdom), 31 January • Donors cut aid to basic education, focus on future trade-UNESCO Thomson Reuters Foundation (United Kingdom), 30 January • Education equality gap failing immigrants and poor students The Conversation UK (United Kingdom), 30 January • The 70-year wait for primary school BBC News – Business (United Kingdom), 29 January • Little progress on girls' education in developing countries - report Thomson Reuters Foundation (United Kingdom), 30 January • Teachers' pay must be at the heart of global education reform The Guardian (United Kingdom), 29 January ﺗﻘﺭﻳﺭ ﺍﻟﻳﻭﻧﺳﻛﻭ: 43 ﻓﻲ ﺍﻟﻣﺋﺔ ﻣﻥ ﺃﻁﻔﺎﻝ ﺍﻟﺩﻭﻝ ﺍﻟﻌﺭﺑﻳﺔ ﻳﻔﺗﻘﺩﻭﻥ ﺍﻟﻣﺑﺎﺩﺉ ﺍﻷﺳﺎﺳﻳﺔ ﻟﻠﺗﻌﻠﻳﻡ • BBC Arabic (United Kingdom), 29 January • A third of school children aren't even learning the basics Newstatesman (United Kingdom), 29