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Investor Relations News CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS NEWS October 1, 2014 IN THIS ISSUE: Programming Updates- pg 2 Ratings & Subscribers- pg 3 CROWN MEDIA HOLDINGS, INC. 1 October 1, 2014 PROGRAMMING Kitten Bowl II Hallmark Hall of Fame Moves Premieres to Hallmark Channel The Annual Favorite Returns in 2015 Hallmark Cards announced that the premieres of its Hallmark Channel announces that the network has acclaimed Hallmark Hall of Fame movies will debut opened its stadium doors to kick off the Feline Football exclusively on Hallmark Channel during the 2014-15 season. League (FFL) season. The FFL, which will include a The move comes after three years of a unique arrangement Scouting Combine, draft, season games and playoffs, will under which the premieres of new Hallmark Hall of Fame lead up to the highly anticipated biggest feline movies have aired on ABC and encore presentations have showdown in history, Kitten Bowl II. aired on Hallmark Channel the following week. Hallmark TV Personality and North Shore Animal League America Channel will now air both the premiere presentations and spokesperson Beth Stern will return to host the multiple encores of each production. championship game. Additionally, the legendary, iconic The first movie to air exclusively on Hallmark Channel is One radio voice of the New York Yankees John Sterling will be Christmas Eve, starring three-time Hallmark Hall of Fame the game’s official play-by-play announcer. veteran, Anne Heche, on November 30, 2014. Kitten Bowl II kicks off on February 1, 2015. Hallmark Channel Hallmark Movies & Mysteries Recipe for Love—October 11 Along Came a Nanny—October 12 My Boyfriends’ Dogs—October 18 Wedding Planner Mystery—October19 The Good Witch’s Wonder—October 25 Garage Sale Mystery: All That Glitters—October 26 Both Channels will host three consecutive original movie premieres in October.* * Titles and premiere dates are subject to change. CROWN MEDIA HOLDINGS, INC. 2 October 1, 2014 RATINGS & SUBSCRIBERS The Middle Perfect on Paper Lands 2.4 Million Viewers Up +12% Among Women 25-54 Since its premiere on Hallmark Channel in March 2014, The Perfect on Paper, starring Lindsay Hartley and Morgan Middle two-hour block (Mon-Fri 9-11p) is up 12% and 40% Fairchild, premiered on September 20th to a 1.5 household among women 25-54 and 18-49, respectively, over rating.It was seen by nearly 2.4 million viewers, making it comparable periods last year. the #1 rated cable movie of the day and week. The Middle follows a working-class Midwestern family, giving Perfect on Paper is based on an idealistic, young book editor a realistic but humorous portrait of modern American life, (played by Lindsay Hartley) who reluctantly moves to Los starring Patricia Heaton and Neil Flynn. Angeles to edit a famous author's latest romance novel. As she struggles to maintain her integrity while battling the bestselling diva's demands, she meets two very different men The Middle airs weekdays at 9pm ET/PT on Hallmark and learns that the best romantic choice is not always the Channel. one who looks "perfect on paper." * At the time of this publication. Source: The Nielsen Company, 3Q14 to 9/5/14. Hallmark Channel Hallmark Channel ranks #39 in distribution out of the 116 measured cable 85.5 million subscribers networks. Hallmark Movies & Mysteries Hallmark Movies & Mysteries has shown 54.7 million subscribers a yearly increase of 1.1 million homes, making it the 13th largest growing network October 2014 year to year. CROWN MEDIA HOLDINGS, INC. 3 October 1, 2014 CONTACT US Corporate Headquarters Accountants Crown Media Holdings, Inc. KPMG LLP 12700 Ventura Blvd. 1225 17th St, Suite 800 Studio City, CA 91604 Denver, CO 80202 Phone: 888-390-7474 Phone: 303-296-2323 Fax: 303-295-8829 Investor Contact Legal Mary Dzabic Leslie Park VP, Reporting & Compliance Assistant General Counsel [email protected] [email protected] 818-755-1261 818-755-1217 Transfer Agent Computershare Investor Services For more information, P.O. Box 30170 please visit our website College Station, TX 77842 Phone: 1-800-522-6645 Website: www.computershare.com http://ir.crownmedia.net This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor Relations website. CROWN MEDIA HOLDINGS, INC. 4 .
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