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Investor Relations News CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS NEWS May 1, 2015 IN THIS ISSUE: Q1’15 Earnings Results- pg 2 Programming Updates- pg 3-4 Ratings & Subscribers- pg 5 CROWN MEDIA HOLDINGS, INC. 1 May 1, 2015 Q1’15 EARNINGS RESULTS Crown Media reported operating results for the three months ended March 31, 2015. Double-digit advertising revenue growth. Advertising revenue grew 14% over the same period a year ago, driving 30% growth in Adjusted EBITDA. Revenue Adjusted EBITDA* Revenue Adjusted EBITDA* $184.1 500 $415.6 $425.4 200 $174.9 $377.8 $158.7 400 150 300 100 200 50 $ millions 100 $ millions 0 0 2013 2014 2015 LTM 2013 2014 2015 LTM Free Cash Flow Total Debt/Adjusted EBITDA* Free cash flow Total Debt/Adjusted EBITDA 100 $84.6 4 2.9x 80 $65.3 3 $54.8 2.3x 60 2.1x 2 40 1 $ millions 20 0 0 2013 2014 2015 LTM 2013 2014 2015 LTM * Reconciliations of non-GAAP financial measures equivalent to GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor Relations website. CROWN MEDIA HOLDINGS, INC. 2 May 1, 2015 PROGRAMMING The Heart of Mother’s Day Mystery wheel premieres continue in May Hallmark Channel Hallmark Movies & Mysteries Hallmark Channel celebrates Mother’s Day with original movies Led by a stellar cast featuring actress and TV Host Alison dedicated to mothers everywhere Saturday, May 9th* and Sweeney, Cameron Mathison, and Barbara Niven, Murder, Sunday, May 10th* including the original movie premiere of She Baked: A Chocolate Chip Cookie Mystery (May Just The Way You Are, starring network favorite Candace 2nd) centers on free spirit Hannah Swensen, an expert Cameron Bure on May 9th. baker who becomes a culinary detective when her shop, the Cookie Jar, becomes the scene of a crime, just as she When a professional matchmaker's own marriage loses its is caught in a romantic mystery of her own. spark, she seeks to recharge the relationship by asking her husband out on a blind date. As Mother's Day approaches and The first in a three-part mystery movie series, Gourmet their romance starts to rekindle, she wonders if her career- Detective (May 16th) stars Cedar Cove’s Dylan Neal as a driven husband will finally learn to put his family's needs before culinary whiz who uses his mastery of food, drink and his job. cooking to solve crimes of the culinary world. Brooke * Programming starts at 11am/10c Burns co-stars. Premiering in May* Hallmark Channel Hallmark Movies & Mysteries The Heart of Mother’s Day—May 9 and 10 Dance With Me—April 29 Original Movies from 11am to 11pm Premiere Just The Way You Are —May 9 Murder She Baked: A Chocolate Cookie Mystery—May 2 Original Movie Premiere A Hallmark Movies & Mysteries Original Premiere The Waltons Marathon—May 25 Jesse Stone Marathon—May 10 Memorial Day Mother’s Day Gourmet Detective—May 16 A Hallmark Movies & Mysteries Original Premiere Diagnosis Murder Marathon—May 24 Memorial Day Weekend Marathons every Sunday all month long * Titles and premiere dates are subject to change. CROWN MEDIA HOLDINGS, INC. 3 May 1, 2015 PROGRAMMING Home & Family, Wedding Special Crown Media Productions Hallmark Channel Recently, lifestyle expert, Paige Hemmis, and Australian Crown Media Holdings, Inc. announced the creation of an musician, Jason Short, announced that they will get married on in-house production company, Crown Media a very special episode of Home & Family. Paige is a special Productions, aimed at increasing the company’s original member of the Hallmark Channel family as a recurring expert content across multiple platforms. Producing up to six on Home & Family where she shares her skills as a designer, films in 2015, all of which will be released under the home builder, and realtor. Jason is well-known for being a banner of a Hallmark Channel Original or Hallmark Movies member of the popular Australian pop/opera music group, & Mysteries Original, Crown Media will be financing the ARIA. He has also participated in productions of Les Misérables new entity and retain all the distribution rights worldwide. and 42nd Street. The main benefits of Crown Media Productions include an In the months leading up to the wedding, Home & Family will increase of original content, ownership of all rights, more feature DIY wedding tips and projects to be incorporated into direct involvement in the creative process, and providing the wedding and help the couple get ready for the big day. another avenue for increasing the Company’s extensive film library. Home & Family’s Wedding Primetime Special airs June 22nd Crown Connectivity is a new division designed to create 360-degree seamless integration opportunities for advertisers across both networks’ linear, digital, and social media platforms. The inauguration of Crown Connectivity comes at the heels of the Company’s recent full-scale redesigns of both networks’ consumer websites featuring more unique content. 2015-to-date, online traffic has increased significantly with page views up 57%, unique visitors up 58%, and video views up 69% across Crown Media’s web platforms. Crown Connectivity Source: Omniture and Comscore, January 2015. CROWN MEDIA HOLDINGS, INC. 4 May 1, 2015 RATINGS & SUBSCRIBERS Good Witch Mystery Wheels premiere to record audiences Season 1 Hallmark Movies & Mysteries Hallmark Channel’s newest original series, Good Witch, A Bone to Pick: An Aurora Teagarden Mystery premiered on February 28th to an astonishing 2.7 starring Full House’s Candace Cameron-Bure as librarian household rating with 450,000 women 25 to 54, the Aurora Teagarden, premiered on April 4th to a 0.9 highest rated and most watched episode of any Hallmark household rating with 111,000 Women 25-54, making it Channel original series to date. Hallmark Movies & Mysteries’ third highest non-holiday original movie premiere. Season one of Good Witch averaged a 2.1 household rating, making Hallmark Channel the second highest rated cable network on Saturday’s 8pm time period. Averaging Starring Lori Loughlin as Jennifer Shannon, Garage Sale more than 2.2 million viewers, Good Witch becomes the Mystery: The Deadly Room premiered April 11th to a most watched Hallmark Channel original series, further 1.4 household rating with over a million total viewers, establishing our viewers’ commitment to Hallmark becoming the most watched original movie premiere in Channel’s unique brand of original scripted series. network history. Good Witch returns in 2016 Source: The Nielsen Company 2/28-4/18 Live +SD Source: The Nielsen Company 4/4/15 & 4/11/15 L+SD. Hallmark Channel Hallmark Channel ranks #40 in distribution out of the 115 measured cable 85.1 million subscribers networks. Hallmark Movies & Mysteries Hallmark Movies & Mysteries has shown 56.0 million subscribers a yearly increase of 2.5 million homes, making it the 20th largest growing network March 2015 year to year. CROWN MEDIA HOLDINGS, INC. 5 May 1, 2015 CONTACT US Corporate Headquarters Accountants Crown Media Holdings, Inc. KPMG LLP 12700 Ventura Blvd. 1225 17th St, Suite 800 Studio City, CA 91604 Denver, CO 80202 Phone: 888-390-7474 Phone: 303-296-2323 Fax: 303-295-8829 Investor Contact Legal Mary Dzabic Leslie Park SVP, Financial Analysis, Reporting & Compliance Assistant General Counsel [email protected] [email protected] 818-755-1261 818-755-1217 Transfer Agent Computershare Investor Services For more information, P.O. Box 30170 please visit our website College Station, TX 77842 Phone: 1-800-522-6645 Website: www.computershare.com http://ir.crownmedia.net This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor Relations website. CROWN MEDIA HOLDINGS, INC. 6 .
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