JOYTVJoytv Media Kit 2017–18 Joytv MEDIA KIT MEDIA2017–18 KIT 17–18 Joytv Media Kit 2017–18 maJoriTy of canadians pay mosT aTTenTion To ads When WaTchinG on Tv Q When do you pay most attention to advertising within television 4% programming? When watching on your… 10% Cell Phone Cell Phone Tablet 3% Tablet Desktop/Laptop 3% 10% TELEVISION TELEVISION A18+ A18–34 Desktop/Laptop 20% 70% 50% Source: nlogic, thinktv – OmniVu Survey March 2016 The Quarterly – Winter/Spring 2016 Joytv Media Kit 2017–18 Tv ads drive consumer acTion To What Extent Do You Trust The Following Forms of Advertising? – Trust Completely + Trust Somewhat. Not only are TV ads highly trusted, To What Extent Do You Take Action on The Following Forms of Advertising? – TV Ads drive consumer action more Always Take Action + Sometimes Take Action. than any other medium. TRUST ACTION 46% more than Search Engines 80 68% more than Social Networks more than Online Video 60 90% 57 56 55 54 54 54 50 47 46 45 44 (%) 40 38 39 39 36 36 34 33 32 30 29 28 27 27 26 23 20 0 G H G S S E S VIES CEM ADS ON TV ADS IN MA ADS IN NEWSPADS ON RADIO ARDS ON OO ADS IN SERCH ENONLINE VIDEO AD BILLBO ADS BEFORE MO ADS ON SOCIAL ONLINENETW BANNER AD TV PROG PROD PLA ADS ON MOBILE DEVICE TEXT ADS ON MOBILE PHON Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016 The Quarterly – Winter/Spring 2016 Joytv Media Kit 2017–18 Tv is #1 medium for reach & Time spenT DAILY REACH (%) AVERAGE WEEKLY HOURS PER CAPITA 100 50 REACH Television reaches 88% of the Canadian 88 adult population on a daily basis. 80 40 80 76 TIME SPENT WATCHING TV 60 30 Exceeds all other media: 28 CH (%) HOURS REA 40 20 41% more than the Internet 19.9 41 16.8 67% more than Radio 20 24 10 13 1.8 0.5 0.3 0 0 TV INTERNET RADIO DAILY MAGAZINE COMMUNITY NEWSPAPER NEWSPAPER ADULTS 18+ Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita. The Quarterly – Winter/Spring 2016 Joytv Media Kit 2017–18 Tv reach and Time spenT are remarkably consisTenT DAILY REACH WEEKLY HOURS Win/Spr 2015 Win/Spr 2016 Win/Spr 2015 Win/Spr 2016 100 30 28.7 28 90 88 25 80 79 80 77 76 20 19.9 60 19.2 17 16.8 15 CH (%) HOURS REA 40 41 39 10 20 24 24 5 15 13 1.9 1.8 0.5 0.5 0.3 0.3 0 0 TV INTERNET RADIO DAILY MAGAZINE COMMUNITY TV INTERNET RADIO DAILY MAGAZINE COMMUNITY NEWSPAPER NEWSPAPER NEWSPAPER NEWSPAPER ADULTS 18+ ADULTS 18+ Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita. The Quarterly – Winter/Spring 2016 Joytv Media Kit 2017–18 Joytv is a Canadian television brand owned by ZoomerMedia. Our mission is to reflect diversity and to inspire JOY. Based in Surrey, BC, Joytv broadcasts Faith, News and Opinion with a strong focus on the community. WHO WE ARE WHAT WE OFFER Joytv is available in more than 1 million Faith, News and Opinion. households in the Greater Vancouver area. Joytv is your Local Station! Serving the wants and needs of viewers within Vancouver, Victoria, Surrey & the Fraser Valley. FEATURING Insightful Multicultural, Local Community News Information News Information Multi-faith & South Events Events Programs Asian Programs Joytv Media Kit 2017–18 LOCAL & NATIONAL COVERAGE Prince George Faith, News and Opinion Available Joytv Coverage: 2.1 million Vancouver EM. BRITISH National Weekly Reach: 138,000 COLUMBIA Local Weekly Reach: 81,000 Kamloops Vernon Whistler Kelowna Sources: Numeris Vancouver/Total Canada, Vancouver, Lower Mainland August 28, 2017 – Dec 31, 2017. North & South Delta Victoria Shaw 10 (Vancouver) + 7 (Victoria) | Telus 123 | Bell Satellite (National) 656 | Rogers (GTA) 173 | Novus (Delta) 10 Joytv Media Kit 2017–18 Joytv by the numbers Joytv viewers skew female (69%), and are more likely to… • Own their Home (Index 116) • Be the main shopper (Index 132) • Have a Financial Planner (Index 157) Have a Wills / Estate Planner (Index 236) • Own a Pet (Dog - Index 122, Cat - Index 176) • Travelled out of Province for personal reasons in past 12 months (Index 111) • Have a Personal Line of Credit (Index 136), Have RRIF (Index 150) • Use a Tax preparation service (Index 188) • Visit Coffee/Donut Store in past month (Index 115) • Drink 12+ Coffee cups in past 7 days (Index 133), Tea (314) • Drink 12+ bottled water in past 7 days (Index 126) • Had 7-11 Soft Drinks in past 7 Days (Index 139) • Use an Auto Centre for Oil Change (321), Tune Up (269), Muffler / Exhaust (370) • Drink 7-11 glasses of wine in past 7 days (Index 231); 4-6 Coolers past 7 days (174) • Regularly partcipate in: Fishing/Hunting (164), Golf in Season (115) Source: Numeris Vancouver, Aug 28,2017 – Dec 31, 2017. Mon–Sun All Day based on 2+ AMA. Joytv Media Kit 2017–18 Joytv your go to station JOYTV PRODUCTION SERVICES: STUDIO RENTAL (JOYTV VANCOUVER) Commercials, Web Video Production, Joytv Station has a 775 square feet studio space with professional Graphics, Editing, Advertorials, and lighting available for rent. This is an ideal space for fi lming, still photography, and corporate training functions. Studio Rental - Joytv Vancouver Studio COmmERCIaL-BaSIC: Communicates a simple, clear message and GREEN ROOM KITCHEN builds your business. Includes a custom script, voiceover, editing 70 SQ FT BOARD ROOM using your high resolution photos and basic graphical treatment STUDIO WORK AREA 775 SQ FT OFFICE using your logo. STAIRS RECEPTION COmmERCIaL-CUSTOm: All the quality of a basic ad, a custom BACK HALLWAY project is used to create an advertising campaign with an image – WORK AREA WORK AREA OFFICE building concept or custom music soundtrack. Includes a custom script, voiceover, a half or full day location shoot with raw video editing and specialized graphic treatment. Rental includes professional pre-lit studio lights and high-speed wifi Internet. Additional studio and fi lming equipment are available, please inquire for more details. COmmUNICaTE a CLEaR mESSaGE aND BUILD CONFIDENCE in your business with a Creative Essentials commercial. THE CREaTIVE ESSENTIaLS paCKaGE INCLUDES: Script Development/ JOYTV ADVERTISING TESTIMONIALS Copy Writing • Coordinating Human Resources • Telecaster Applications (if necessary) • 4 Hours On Location Videography (as www.joytv.ca/testimonials DONNA VERLAAN required) • Lighting Package (as required) • Up to 5 Hours Video Kitchen Craft Cabinetry, Editing • Basic Graphical Treatment • Background Music, Sound Vancouver Eff ects, etc. • Professional Voice Over from Joytv Talent Pool (one Joytv Testimonial– voice) • Final edit presented through Youtube link (and digital fi le Kitchen Craft Cabinetry if requested) SOCIAL MEDIA an integral part of the Joytv client experience /JoytvBC @JoytvBC @joytvbc Joytv Media Kit 2017–18 Joytv your community station Cultural News & Information Lifestyle Entertainment Community Events JoytvNEWS CarmenTV Fraser Focus • JoytvNEWS is a 90 second weekly feature • Joytv’s host, Carmen Ruiz y Laza, is ready • Hosts Dean Atwal and Leah Bolton refl ecting on local Arts, Lifestyle, Communi- to get her hands dirty or manicured in engage with their communities on relevant ty & Multi-cultural stories that are often over order to endorse your brand, your way! topics to provide content fi t for a national looked by mainstream media. • CarmenTV showcases local experts for viewing audience. • An extension of our weekly edition of Fraser their knowledge and tips on travel, cuisine, • Fraser Focus is a half hour program that Focus, hosts Dean Atwal and Leah Bolton fashion, beauty, DIY, entertainment and aims to tell local stories that are often are the ambassadors of Joytv within the design. overlooked. Fraser Region. • Carmen’s engaging personality showcases • From cultural festivals to lifestyle news, your product and services in a way that Fraser Focus showcases what people from www.joytv.ca/news-2 increases interest and sales! the Fraser region do, believe and feel. www.joytv.ca/shows/carmentv www.joytv.ca/shows/fraser-focus *Joytv Studio Rental is available Joytv Media Kit 2017–18 Mosaic Programming There are over 365,000+ South Asians in British Columbia. “According to the 2016 Census, South Asians in Canada now comprise the country’s largest visible minority group, surpassing the Chinese population in Canada for the first time. South Asians are the largest and one of the fastest growing visible minority groups in Canada.” Source: Canadian 2016 Census Joytv offers… Inspirational programs presented by a variety of different groups including Muslim, Hindu, and Sikh groups A comprehensive South Asian community showcased every week during the famous Mosaic block of programming, Saturdays from 8:00am to 10:00pm, Monday to Friday early morning prime time – features primarily Punjabi, Hindi, and Urdu programming Independently produced programs such as “The Harpreet Singh Show” (Mon-Thurs 7am-8am and 10pm to 11pm) Joytv Media Kit 2017–18 Who are the viewers of South Asian programming on Joytv? 55:45 Female/Male University Educated Hold Stocks/Mutual Hold TFSAs Community/ Adults A 50+ Funds Technical Users Viewers of Joytv South Asian programming are almost evenly represented by both genders.