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Visiontv Media Kit 2018–19

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Visiontv Media Kit 2018–19 VISIONTV VISIONTV MEDIA KIT MEDIA2018–19 KIT 18-19 MEDIA KIT 2018–19 | VISIONTV maJoriTY of canadians paY mosT aTTenTion To ads When WaTchinG on Tv Q When do you pay most attention to advertising within television 4% programming? When watching on your… 10% Cell Phone Cell Phone Tablet 3% Tablet Desktop/Laptop 3% 10% TELEVISION TELEVISION A18+ A18–34 70% Desktop/Laptop 50% 20% Source: nlogic, thinktv – OmniVu Survey March 2016 The Quarterly – Winter/Spring 2016 MEDIA KIT 2018–19 | VISIONTV Tv ads drive consumer acTion Q To what extent do you trust the following forms of advertising? – Trust completely + Trust somewhat. Not only are TV ads highly trusted, Q To what extent do you take action on the following forms of advertising? – TV Ads drive consumer action more Always take action + Sometimes take action. than any other medium. TRUST ACTION 46% more than Search Engines 80 68% more than Social Networks more than Online Video 60 90% 57 56 55 54 54 54 50 47 46 45 44 (%) 40 38 39 39 36 36 34 33 32 30 29 28 27 27 26 23 20 0 G H G S S E S VIES CEM ADS ON TV ADS IN MA ADS IN NEWSPADS ON RADIO ARDS ON OO ADS IN SERCH ENONLINE VIDEO AD BILLBO ADS BEFORE MO ADS ON SOCIAL ONLINENETW BANNER AD TV PROG PROD PLA ADS ON MOBILE DEVICE TEXT ADS ON MOBILE PHON Source: Nielsen, ACA – Leading Canadian Marketers Survey Nov. 2015/Jan. 2016 The Quarterly – Winter/Spring 2016 MEDIA KIT 2018–19 | VISIONTV Tv is #1 medium for reach & Time spenT DAILY REACH (%) AVERAGE WEEKLY HOURS PER CAPITA 100 50 REACH Television reaches 88% of the Canadian 88 adult population on a daily basis. 80 40 80 76 TIME SPENT WATCHING TV 60 30 Exceeds all other media: 28 CH (%) HOURS REA 40 20 41% more than the Internet 19.9 41 16.8 67% more than Radio 20 24 10 13 1.8 0.5 0.3 0 0 TV INTERNET RADIO DAILY MAGAZINE COMMUNITY NEWSPAPER NEWSPAPER ADULTS 18+ Sources: Television: Numeris, PPM, Total Canada, Consolidated, All Locations, Full Week (Mo–Su 2a–2a), Weeks 19–39 (Jan 4–May 29, 2016). Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2016. Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan–April 2016.* NOTE: Numeris population estimates used to calculate average weekly hours per capita. The Quarterly – Winter/Spring 2016 VisionTV is in 95% of English Speaking Homes in Canada that’s over… 9 million households, reaching over 2.3 million viewers 2+ weekly. VisionTV is the voice for the Zoomer Generation, and features two primary programming streams: British Fare & Nostalgic Favourites. Source: Numeris Total Canada August 28, 2017 – April 29, 2018. MEDIA KIT 2018–19 | VISIONTV A Loyal Viewing DID YOU KNOW… Audience Women 25–54 Adults 25–54 spend Women 35+ spend spend an average of an average of an average of 42minutes per day with 39minutes per day watching 57minutes per day VisionTV? VisionTV’s Entertainment watching Vision TV! Block? That’s more than… Vision the #1 Specialty SLICE, Food Network, station for Daily Minute and HGTV Viewership tied with Bravo. Source: Numeris Total Canada August 28, 2017 – May 27, 2018 (Monday - Friday, 3pm - Midnight). MEDIA KIT 2018–19 | VISIONTV VisionTV: A Top Specialty Station for Women 35+ 80 Vision Ranks ahead of History, Bravo, CBC News Network, Discovery and Space within Vision’s Entertainment Block (M-F 3PM-Mdnt) Source: Numeris Total Canada. Aug 28, 2017 – April 29, 2018. Mon-Fri 3pm-Mdnt. Excludes Sports Stations. 70 66 60 54 53 52 50 40 38 37 31 30 31 W35+ AMA (000) 20 10 0 Bravo+ HGTV+ Vision+ History+ Comedy+ Discovery+ W Network+ Showcase+ MEDIA KIT 2018–19 | VISIONTV BRITISH FARE VisionTV is the exclusive National Canadian Broadcaster for numerous top British series… AT HER MAJESTY’S SERVICE CALL THE MIDWIFE VICTORIA (Season 2) DOC MARTIN MEDIA KIT 2018–19 | VISIONTV NOSTALGIC FAVOURITES ANNE OF GREEN GABLES HIGHWAY TO HEAVEN MURDER, SHE WROTE MEDIA KIT 2018–19 | VISIONTV SOUTH ASIAN PROGRAMMING Tap into Canada’s largest ethnic consumer group 161,000 Viewers tune into Vision TV’s South Asian Programming Block each week 1.7 Million Diff erent Viewers tuned into South Asian Programming Source: Numeris Total Canada Aug 28, 2017 - May 27, 2018. Reach Qualifi er 1 Minute: Persons 2+. Sat 8am-2am. MEDIA KIT 2018–19 | VISIONTV ZNews: Lifestyle Coverage for Zoomers ZNews Videographer Darrin Maharaj brings you lifestyle coverage for Canada’s 45+ Zoomers interested in health, fi nance, entertainment, sex and issues that aff ect you and your family. ZNews airs regularly throughout the full VisionTV schedule - optimizing Zoomer reach and frequency. MEDIA KIT 2018–19 | VISIONTV VisionTV Delivers over 60 Hours of Weekday Entertainment Programming ET MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY PT 2:00 11:00 Anne of Green Gables / Wind At My Back / Road To Avonlea / Mysterious Ways theZoomer 2:30 11:30 3:00 12:00 Highway to Heaven 3:30 12:30 4:00 1:00 Little House on the Prairie 4:30 1:30 5:00 2:00 The Waltons 5:30 2:30 6:00 3:00 Murdoch Mysteries / Heartland 6:30 3:30 7:00 4:00 Murder, She Wrote 7:30 4:30 8:00 Hidden Villages / Keeping Up Appearances Last of the Summer Wine 5:00 Doc Martin Monarch of the Glen 8:30 Going Back Boomers All Time Hit Parade 5:30 9:00 CDN Documentary 6:00 Victoria Season 2 Gaither Gospel Hour (premiere) 9:30 Great Movies 6:30 Great Movies 10:00 (Foreign) 7:00 theZoomer Poldark Sing-a-long Fridays 10:30 7:30 11:00 8:00 1-800-Missing / Messages From Spirit theZoomer 11:30 8:30 12:00 9:00 12:30 9:30 Late Great Movie East Enders 1:00 Late Great Movie 10:00 1:30 10:30 2:00 Paid Programming 11:00 Fall 2016–17 Schedule MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & FINANCE Viewers who watch VisionTV frequently are more likely than the general population to… HAVE DONATED TO AN HAVE DONATED TO INTERNATIONAL CHARITY CANADIAN CHARITIES IN THE PAST 12 MONTHS IN THE PAST 12 MONTHS Index 178 Index 116 HAVE TOTAL HAVE NO MORTAGE INVESTMENTS / SAVINGS & OWN HOME BETWEEN $100k–$250k Index 107 Index 144 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & AUTOMOTIVE Viewers who watch VisionTV frequently are more likely than the general population to… ROADSIDE MOST RECENTLY MOST RECENTLY ASSISTANCE ACQUIRED A PURCHASED A MEMBERSHIP IN HH JAPANESE VEHICLE EUROPEAN VEHICLE Index 112 Index 115 Index 125 CURRENTLY OWN A EUROPEAN VEHICLE IN HH Index 116 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & BIG-BOX STORES Viewers who watch VisionTV frequently are more likely than the general population to… Index 106 Index 107 Index 106 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & SNACK FOODS Viewers who watch VisionTV frequently are more likely than the general population to… EAT REGULAR HAVE EATEN 1–2 POTATO CHIPS CHOCOLATE / CANDY MOST OFTEN BARS IN THE PAST 7 DAYS Index 139 Index 138 SELECT TREAT SIZE MINI HAVE HAD 1–2 PACKAGES CHOCOLATE / CANDY / BOWLS OF POPCORN IN BARS MOST OFTEN THE PAST 30 DAYS Index 113 Index 114 HAVE HAD 1–2 PACKAGES HAVE READY TO EAT 1–2 OF HARD CANDY / MINTS PACKAGES OF COOKIES IN THE PAST 7 DAYS IN THE PAST 30 DAYS Index 120 Index 112 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & CEREALS Viewers who watch VisionTV frequently are more likely than the general population to… HAD ROLLED OATS / 1–2 HAVE USED SINGLE SERVE PORTIONS OF HOT CEREAL HOT CEREAL PACKETS IN IN THE PAST 7 DAYS THE PAST 6 MONTHS Index 118 Index 110 ATE 1–4 COLD CEREALS IN THE PAST 7 DAYS Index 116 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & DAIRY Viewers who watch VisionTV frequently are more likely than the general population to… HH USED 2–3 POUNDS OF BUTTER IN THE PAST 30 DAYS Index 139 HAD 1–2 KGs OF DRANK 1–3 PROCESSED CHEESE LITRES OF MILK IN IN THE PAST 30 DAYS THE PAST 7 DAYS Index 125 Index 108 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & COFFEE/TEA Viewers who watch VisionTV frequently are more likely than the general population to… DRANK 6–9 DRANK INSTANT DRANK 6–14 CUPS CUPS OF TEA IN COFFEE IN THE OF COFFEE IN THE PAST 7 DAYS PAST 7 DAYS THE PAST 7 DAYS Index 139 Index 135 Index 112 DRANK HERBAL TEA IN THE PAST 7 DAYS Index 157 Source: Vividata Summer 2018 Study. Adults 25–54. MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & DINING Viewers who watch VisionTV frequently are more likely than the general population to… HAVE EATEN 3–4 TIMES AT RESTAURANTS / BARS / FAST FOOD IN THE PAST 30 DAYS Index 121 HAVE USED THE DRIVE THRU FOR FOOD 3–4 TIMES IN THE PAST 30 DAYS Index 106 HAVE EATEN 3–4 TIMES AT COFFEE / DOUGHNUT STORE IN THE PAST 30 DAYS Index 136 Source: Vividata Summer 2018 Study MEDIA KIT 2018–19 | VISIONTV VISIONTV VIEWERS & BEAUTY PRODUCTS Viewers who watch VisionTV frequently are more likely than the general population to… USE HAND & BODY USE FACIAL USE LIPSTICK / LIPLINER CREAM / LOTION CLEANSERS 10– / LIPGLOSS 69 TIMES IN 15+ TIMES IN THE 14 TIMES IN THE THE PAST 7 DAYS PAST 7 DAYS PAST 7 DAYS Index 151 Index 320 Index 213 USE HAIR COLOURING BUY MAKE-UP / USE FACIAL PRODUCTS 1–2 TIMES COSMETICS IN MOISTURIZERS IN THE PAST 6 MONTHS THE PAST 30 DAYS 6–7 TIMES IN Index 110 Index 105 THE PAST 7 DAYS Index 105 Source: Vividata Summer 2018 Study.
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