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Media Kit 201111.26.2010

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Media Kit 201111.26.2010 FOR 40S 50S 60S 70S 80S PLUS ® MEDIA KIT 2011 11.26.2010 ALPHA BOOMERS “FINANCIAl ADVISErs hAVE long rEALIZED THE 50-PlUs croWD WOULD bE A lUCRatiVE nICHE. THEy cONTrol MORE THAn 70% oF All MONEy In CaNADIAN SAVIngs ACCOUNTS, ACCOUNT For 40% oF cONSUMEr DEMAND AND cONSTITUTE THE lARGEST, faSTEST groWIng sEGMENT oF CaNada’s POPULation.” - Financial POST 2 | ZOOMER MEDIA KIT 2011 ZOOMERMAG.COM REACH AFFLUENT And infLUENTIAL CaNADIANS 45-PLUS ZOOMER magazine has been identified by PMB (Fall 2010) as the most efficient vehicle to reach the demographic “sweet spot” of affluent and influential Canadians 45-plus. 82% of our 481,000 total readers are 45-plus. That’s the highest composition of all measured English magazines in Canada! AND THE STORY GETS BETTER ... #1 MOST* AFFLUENT & EDUCATED • Agree that they are better informed about • Own homes valued over $500,000 (Index 231) nutrition than the average person (Index 133) • Post-graduate educated (Index 195) • Agree that their confidence is greatly • Personal income greater than $125,000 enhanced when they know they look their best (Index 158) (Index 129) #1 MOST* INFLUENTIAL #1 MOST* CULTURALLY RICH AND ACTIVE • Opinion leaders** (Index 198) • 1+ cruise weeks in the past 3 years (Index 186) • Principal wage earner (Index 122) • Attend live theatre/opera/ballet/classical • Household purchase influencer (Index 111) performances (Index 178) • Vacation travel outside Canada in the past 12 #1 MOST* PREMIUM CONSUMERS months (Index 155) • Luxury hotels for personal vacation • Strongly agree that they find exposure to accommodations (Index 208) different people and cultures rewarding • Own a vehicle valued over $50,000 (Index 141) (Index 130) • Agree that they tend to buy on quality, not price (Index 120) #1 MOST* FASHION FORWARD • Spent over $2,500 on clothing in the past 12 #1 MOST* FINANCIALLY ASTUTE months (Index 396) Personally hold: ZOOMER READERS WANT TO • Strongly agree that they keep abreast of • Over $500,000 in savings and securities LIVE WELL AND LOOK GREAT changes in style and fashion (Index 197) (Index 479) • Strongly agree that they shop for designer Index • Stocks and bonds (Index 212) Spent over $100 on cosmetics clothing labels (Index 174) • Non-RRSP investments (Index 190) in the past 30 days 169 • Mutual funds (Index 171) Use anti-aging cosmetics/skin care 168 #1 MOST* SOCIALLY CONSCIOUS • RRSPs (Index 143) Heavy at home hair colour users 135 • Donated over $1,000 in the past year #1 MOST* HEALTH & BEAUTY CONSCIOUS (Index 352) Personally take multi-vitamins 135 • Take vitamins, minerals and herbal • Agree that they are willing to pay more for Strongly agree that regular supplements (Index 159) environmentally friendly products (Index 121) exercise is an important part of their life 134 • Agree they pay close attention to nutritional content of the food they eat (Index 139) Use tooth whitening systems 132 Sources: PMB FALL 2010 (BASE: Adults 12+) * INDEX RANK based ON Competi- OUR Canada TIVE SET: Reader’S Digest, CANADIAN LIVING, Chatelaine, CANADIAN HOUSE ** ANY OF: wrote to A PUBLIC OFFICIAL/editor OF A paper OR magazine, Spent over $100 on skin care & Home, Homemakers, CANADIAN GARDENING, CANADIAN GEOGRAPHIC, WERE active IN A social issue/community proJect OR worked FOR A POLITI- products in the past 30 days 121 CANADIAN Health & Lifestyle, Maclean’S, Style at Home, CANADIAN Health, cal party/ candidate Harrow SMITH Country LIFE, Hello! Canada, GOOD Times, ALIVE, PEOPLE, 3 | ZOOMER MEDIA KIT 2011 ZOOMERMAG.COM mission sTATEMENT ZOOMER: A term popularized by Moses Znaimer to signify a New Vision of the population demographic traditionally known as the 45-plus. ZOOMER is a state of mind. It’s an attitude at the core of living long and well that combines a desire for new experiences with a sense of purpose and value. It’s an attitude that recognizes the challenges of aging but also insists that aging doesn’t have to mean retreating from life. That’s why ZOOMER was created — it’s the magazine for Canadian men and women who embrace life with the confidence of experience and who aren’t afraid of change. Each issue, credible and engaging editors and ACCORDIng To MOSES, contributors report and reflect on groundbreaking lifestyle trends. From Zoomers finance, fitness, food and travel to health, beauty ARE BOOMERS WITH ZIP and fashion, ZOOMER ZOOMER FACTOID: IT’S A HUGE COHORT – 14.5 MILLION1, creates a focal point for REPRESENTING 55%1 OF THE ADULT POPULATION AND our readers’ lives and CONTROLLING 74%2 OF CANADIAN WEALTH opinions. SOURCES: 1STATS CANADA JULY 2010 (ADULTS 19+). 2PMB FALL 2010 (ADULTS 18+) 4 | ZOOMER MEDIA KIT 2011 ZOOMERMAGAZINE.COM Zoomer maGazine sTATS “THIS IS THE best magazine I’VE read IN years. I THINK IT HAS broad appeal. I love IT, AND MY MID-LIFE daughter ENJoys IT too. IT’S BEEN A long TIME SINCE I’VE read anything that’S resonated WITH MY interests AND concerns … KEEP IT coming.” CARole KirK, DARtmouth, N.S. AVAILABLE 9 TIMES A YEAR AVERAGE CIRCULATION OF 181,968* SUBSCRIBERS 96% NEWSSTAND 4% AVERAGE ISSUE READERSHIP OF 481,000** READERSHIP BY REGION** ATLANTIC CANADA 8% QUEBEC 2% ONTARIO 64% PRAIRIES 12% BRITISH COLUMBIA 14% READER PROFILE** MALE/FEMALE 37%/63% ADULTS 45+ 82% AVERAGE AGE 59 AVERAGE HHI $79,339 AVERAGE SAVINGS & SECURITIES $222,676 AVERAGE TIME SPENT READING 56.0 MINUTES SOURCES: *CCAB SEPTEMBER 2010, **PMB FALL 2010, AVERAGE ISSUE READERSHIP (BASE: ADULTS 12+) 5 | ZOOMER MEDIA KIT 2011 ZOOMERMAG.COM edit feaTURES BUZZ NEWS CHATTER HEALTH WELLNESS SEX STYLE BEAUTY GROOMING EDITOR VIVIAN VASSOS EDITOR HILARY KELLEY ZOOMINEDITOR KIM IZZO VITALITY ATTITUDE ZOOMER IN WITH THE NEW … EDITORIAL OUTWITHTHEOLD July 20 proved a banner day for celebrity guests of the American penal system as former Canadian and newspaper baron Conrad Black prepared for a new bail hearing — he was released the following day — while former movie starlet and fallen party girl Lindsay Lohan entered BLACK OUT! prison. While it was announced that Lohan would only serve two weeks of her sentence due In the Pink. With the warmer to overcrowding, it seems likely that apart from OFFERS weather comes a desire for the endless legal wrangling, Black will eventually freedom of the great outdoors. be set free with time served. We can’t help but Go for a brisk walk on the beach surmise that the extra years of, shall we say, “wisdom” will serve the media mogul better or get into the swim of things than the youthful vigour or perhaps hubris that with our fitness tips for every CHERYL has so far served yesterday’s It Girl. Here’s to age and stage. second acts. Kim Izzo A.GREEN/CORBIS PHOTOGRAPHY, PHOTOGRAPHY, JERRY LAI/THE CANADIAN PRESS/AP (BLACK): JERRY LAI STEWART COOK/REX FEATURES (LOHAN) FEATURES COOK/REX LAI STEWART JERRY (BLACK): LAI/THE CANADIAN PRESS/AP JERRY PHOTOGRAPHY, — TIEGS 13 ZOOMERMAG.COM | MONTH 2009 27 ZOOMERMAG.COM | MONTH 2009 SEPTEMBER 2010 | ZOOMERMAG.COM 13 SUMMER 2010 | ZOOMERMAG.COM 25 AG_Zoom in frontis 10bg.indd 13 7/22/10 2:45:30 PM FOCUSED Zoom IN Vitality Attitude Buzz, News & Chatter Health, Wellness & Sex Style, Beauty & Grooming ACCess & INSIGHT addiNg years TO life & life TO years QUESTIONS ANSWERS ADVICE EXPERTSEDITOR PETER MUGGERIDGE ADVOCACY, benefitS COMMUNITY EDITORS arlene sTACEY &ACTION & peter muggeridge ENHANCE reader receptiveness The Word Is Out. CARP is garnering increasing attention By placing in the national media on mages i issues as diverse as pension ASSETS reform, ageist legislation, APRIL ifesize/getty l restricted driver’s licences INVESTMENTS and retirement home sprinkler aul Burns/ POLICy and p systems. Unite your voice with ours and be heard in the MORE 10 photography, corridors of power. yOUR message APRIL 2010 | ZOOMERMAG.COM 56 90 zoomermag.com | MONTH 2009 MarcH 2010 | zoomermag.com 97 AG_CARP Frontis 02 4bg.indd 90 12/23/09 3:31:56 PM features EXperts CARP Action WITHIN ONE OF “Well” of the book, featuring Questions, Answers Advocacy, Benefits these targeted the cover story and other & Advice on a variety & Community topical features of topics environments APRIL 10 ARTS ENTERTAINMENT CULTURE THE ZOOMEDITORS KIM IZZO & VIVIAN VASSOS OUT FEAST IMBIBE EXPLORE LIVINGEDITORS KIM IZZO & VIVIAN VASSOS ZOOMER GUIDE THISMONTH’S THEATREANDCONCERT EVENTSINONTARIO ALONGWITHALISTOFTHE QUINTESSENTIALCANADIAN SPRINGRITUALMAPLE SYRUPFESTIVALS TORONTO HOT DOCS FILM FESTIVAL April 29-May 9 The largest documentary fi lm festival in North America. WWW.HOTDOCS.CA, 416-203-2155 FOUR SEASONS CENTRE FOR THE PERFORMING ARTS April 24-May 20: The Flying Dutchman The legendary Dutchman, doomed to sail the seas forever, is allowed to come ashore once every seven years to fi nd a woman. THAT’S WWW.COC.CA, 416-363-8231 OR 1-800-250-4653 BLUMA APPEL THEATRE Through April 10: Art KINNELL, GETTY IMAGES (FAR RIGHT) KINNELL, (FAR GETTY IMAGES Friends debate the relevance of a C ENTERTAINMENT! white-on-white painting, which test FROMSCREENTOSTAGETHERE’SPLENTY their friendship and ultimately their OFCULTUREONTAPBYTRAVISPERSAUD KAREN desire for reconciliation. VANCOUVER April 29-May 29: Frankenstein WWW.CANSTAGE.COM., 416-368-3110 ISLAND KAIN IAN M PHOTOGRAPHY, MONTH 2011 | zoomermag.com 53 MONTHAPRIL 2009 2010 | ZOOMERMAG.COM | ONTARIO 1 AG_ONTARIO 9bg.indd 1 2/17/10 1:29:17 PM LIVING Zoom OUT Ontario: THE Travel, Food & Drink Arts, Culture, Zoomer GUIDE Entertainment & Society Theatre, Concerts and Events in Ontario 6 | ZOOMER MEDIA KIT 2011 ZOOMERMAG.COM March 2011 MAY Your Money: Our 3rd The Gardening Life EDITorial cALENDAR Annual Guide City and country From smart tax tips to the gardening; destination best investments now gardens; top plant picks Vitality Weight Loss from our experts Special: The classics and Vitality Sleep Special: the latest high-tech tips Its impact on your health ATTITUDE The top five and longevity.
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