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Telenor Registers Three-Digit Growth in Data Roaming Across Europe

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Telenor Registers Three-Digit Growth in Data Roaming Across Europe Telenor registers three-digit growth in data roaming across Europe Remarkable growth in data roaming presumably comes as a result of making roaming services more affordable and easier to use, and a growing need of consumers to stay connected. “The trend is the same across our European markets – there is a three-digit increase in the amount of data consumed by our customers while travelling abroad. At the same time we see a smaller increase in voice traffic. This growth is a result of our initiatives introduced across European markets to make it more affordable and simpler to use mobile services abroad, but also consumers’ need stay connected on the move, something that our customers obviously value,” says Kjell-Morten Johnsen, Head of Europe at Telenor Group. “Our existing roaming offer is just a start of our company-wide retail roaming initiative announced at the Mobile World Congress in Barcelona in March this year," he continues. In Norway, Telenor registered 103% growth in mobile data usage abroad in July 2015, compared to the same month last year, with Sweden, Denmark and Spain as top roaming destinations. Telenor Sweden reports that every other customer roamed when abroad, compared to 1 of 3 last summer. The total increase in data usage has reached impressive 300%. During vacation Swedes spend their megabytes on entertainment and sharing, with YouTube, web-streaming (for example Facebook), Spotify and Netflix, as some of the most visited sites. Denmark, Norway and Spain are the top destinations. Telenor Group is one of the world's major mobile operators. We keep our customers connected in our markets across Scandinavia and Asia. Our more than 30,000 employees are committed to responsible business conduct and being our customers' favourite partner in digital life. Connecting the world has been Telenor's domain for more than 160 years, and we are driven by a singular vision: to empower societies. Danes seem to bring their surfing habits to vacation, too. According to Telenor Denmark‘s records, data traffic increased 120% in the period June-July 2015 compared to the same period last year. At the same time, there is a 8% increase in voice roaming, while SMS decreased 6%. Looking at the networks that majority of Telenor Denmark’s customers roamed in, their favorite summer destinations are Sweden, Germany and Spain. In Bulgaria, Telenor customers who travelled abroad have surfed 240% more this June and July than in 2014, but they also call more while travelling, making an increase of 23% . In Hungary, Telenor also sees a clear increase in voice roaming usage, both generated by visitors in Telenor network, and our customers roaming in foreign networks. Data traffic has tripled, both generated by visitors and by Telenor customers travelling abroad. Majority of Telenor Hungary’s customers are roaming in Austria, Germany and Italy. According to Telenor Hungary’s roaming data, the most popular summer destinations outside of EU are Switzerland, Turkey and the United States. In Montenegro and Serbia data usage has more than doubled in comparison with 2014. Top three roaming destinations for customers of Telenor Serbia are Montenegro, Bosnia and Greece.The most popular roaming destinations for customers of Telenor Montenegro are Serbia, Bosnia and Croatia. Telenor Group is one of the world's major mobile operators. We keep our customers connected in our markets across Scandinavia and Asia. Our more than 30,000 employees are committed to responsible business conduct and being our customers' favourite partner in digital life. Connecting the world has been Telenor's domain for more than 160 years, and we are driven by a singular vision: to empower societies. Powered by TCPDF (www.tcpdf.org).
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