CP Panel Radio IDF 2018-2019
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PRESS RELEASE Levallois, 30 April 2019 Ile de France Radio Panel 2018/2019 September-octobrer 2018 / January-February 2019 Main results pp. 2 à 4 Method and definition of audience indicators p. 4 Calendar of the Ile de France Radio Panel and events occurring during the periods p. 5 Aim of the Ile de France Radio Panel To measure the number of people listening to the radio and the listening frequency over a long period, Médiamétrie gathered information about the listening habits of the same people (panellists) over 23 days. Two panels were surveyed from 15 September to 7 October 2018, and from 12 January to 3 February 2019. The aim of the Radio Panel is to better understand the behaviour of the listeners over a long period (duplications between stations, transfers of one station to another, renewal and loyalty of the audience, etc.) and to provide information for the media- planning models. The panel study supplements the “126 000 Radio Ile de France” survey, which, with a daily renewal of the individuals surveyed, measures the audience levels as a daily average, as well as the profiles of their listeners. This press release only mentions the stations, networks and coordinations subscribing to the survey and achieving at least 5% of maximum coverage during the 21-day period. Source : Médiamétrie - Ile de France Radio Panel 2018/2019 - Copyright of Médiamétrie - All rights reserved 1/6 PRESS RELEASE Ile de France Radio Panel 2018/2019 Main results for Radio (5am-12 midnight) Maximum coverage (%) Average number of days of listening per 1% = 100,740 people aged 13 years and older Average week 3 weeks listener 5 days 7 days 21 days 21 days Monday-Friday Monday-Sunday Monday-Sunday Monday-Sunday RADIO IN GENERAL 79.6 83.2 89.6 14.0 General-interest Total 44.8 47.2 55.9 11.8 of which EUROPE 1 10.6 11.7 15.5 9.2 FRANCE BLEU 2,8 3,5 6,7 3,4 FRANCE INTER 17.5 18.5 23.9 10.1 RMC 9.8 11.3 18.0 5.7 RTL 17.9 19.2 25.0 9.4 Music programmes Total 40.4 45.6 58.9 7.8 of which CHERIE 5.5 6.7 11.6 3.7 FUN RADIO 4.0 4.9 9.1 3.3 M RADIO 2.9 3.8 6.1 4.6 NOSTALGIE 9.6 11.4 18.5 4.6 NRJ 9.5 11.0 17.3 4.7 RADIO NOVA 2.1 2.6 5.1 2.9 RFM 6.9 8.4 14.4 4.2 RIRE ET CHANSONS 7.0 8.2 13.7 4.3 RTL2 8.1 9.7 15.7 4.9 SKYROCK 5.2 6.1 9.8 3.9 VIRGIN RADIO 5.0 6.2 10.7 4.1 Special-interest Total 24.0 26.4 33.7 8.6 of which FRANCE CULTURE 6.8 7.8 11.2 6.7 FRANCE INFO 13.4 14.9 21.3 6.6 FRANCE MUSIQUE 5.3 6.6 11.2 3.9 RADIO CLASSIQUE 6.0 6.7 9.9 6.3 Local programmes Total 27.6 32.3 44.4 6.4 of which CHANTE FRANCE 2.7 3.6 6.2 3.8 FIP 4.7 5.4 8.1 5.4 LATINA 3.2 3.7 6.1 4.4 OUI FM 3.2 3.9 6.2 5.3 TSF JAZZ 3.4 4.8 7.0 4.1 Definition of aggregates by format General-interest programmes: EUROPE 1, FRANCE BLEU, FRANCE INTER, RMC, RTL Music programmes: CHERIE, FUN RADIO, M RADIO, MOUV’, NOSTALGIE, NRJ, RADIO NOVA, RFM, RIRE ET CHANSONS, RTL2, SKYROCK, VIRGIN RADIO Special-interest programmes: BFM BUSINESS, FRANCE CULTURE, FRANCE INFO, FRANCE MUSIQUE, RADIO CLASSIQUE, RFI-RADIO FRANCE INTERNATIONALE Local programmes: FIP, Les Indés Radios and other local radio stations not affiliated with a national network. Source : Médiamétrie - Ile de France Radio Panel 2018/2019 - Copyright of Médiamétrie - All rights reserved 2/6 PRESS RELEASE Ile de France Radio Panel 2018/2019 Main results for advertising coordinations (5am-12 midnight) Maximum coverage (%) Average number of days of listening per Average week 3 weeks listener 1% = 100,740 people aged 13 years and older 5 days 7 days 21 days 21 days Monday-Friday Monday-Sunday Monday-Sunday Monday-Sunday RADIO IN GENERAL 79.6 83. 2 89. 6 14. 0 NRJ GLOBAL MASSIVE IMPACT 24.2 28.0 39.9 6.0 IMPACT + 18.0 21.2 33.2 5.2 PRIORITE IDF 29.7 35.3 49.2 6.0 M6 PUBLICITE RADIO IDF 26.3 29.3 39.0 8.4 FIRST ILE DE FRANCE 11.7 14.0 22.7 4.6 LAGARDERE PUBLICITE 20.7 23.8 34.1 7.1 LAGARDERE METROPOLES IDF 15.3 18.7 29.4 5.0 LIP ! 22.8 27.2 39.6 5.9 LES INDES RADIOS 19.6 23.3 33.9 5.7 LES INDES CAPITALE 15.1 17.7 26.9 5.2 NOVA AND FRIENDS 5.2 7.0 11.2 3.8 PARIS - IDF + 7.5 9.9 16.2 4.0 1981 IDF FULL 6.3 7.4 11.5 4.6 1981 IDF DUO 3.3 4.1 6.6 4.3 Composition of advertising coordinations NRJ Global Massive Impact = Chérie, Nostalgie, NRJ, Rire et Chansons Impact + = Chérie, Nostalgie, Rire et Chansons Priorité IDF = Chante France, Chérie, Nostalgie, NRJ, Radio Nova, Rire et Chansons, TSF JAZZ M6 Publicité Radio IDF = Fun Radio, RTL, RTL2 First Ile de France = Fun Radio, RTL2 Lagardère Publicité = Europe 1, RFM, Virgin Radio Lagardère Métropoles IDF = OUI FM, Radio FG, RFM, Virgin Radio LIP ! = Fun Radio, OUI FM, Radio FG, RFM, RTL2, Virgin Radio Les Indés Capitale = Africa Radio (ex Africa N°1), Beur FM, Evasion, Générations, Latina, Lovely (ex Radio Rézo), M Radio, MBS, Radio Orient, Sud Radio, Swigg, Tropiques FM, Urban Hit, Voltage Nova and Friends = Radio Nova, TSF JAZZ Paris - IDF + = Chante France, Radio Nova, TSF JAZZ 1981 IDF Full = Latina, Swigg, Voltage 1981 IDF Duo = Swigg, Voltage Les Indés Radios = the following 131 radio stations: 100%, 47 FM, Activ Radio, Africa Radio (ex Africa N°1), Alouette, Alpes 1 Alpes du Sud / Alpes 1 Grand Grenoble, ARL, Bergerac 95, Beur FM, Blackbox, Canal FM Sambre Avesnois, Cannes Radio, Cerise FM, Champagne FM, Chante France, Collines La Radio, Contact FM, Décibel (Bretagne), Delta FM (NPDC), Dici Radio (PACA), Direct FM, Echo FM, ECN, Emotion, Est FM, Evasion, FC Radio, FGL-Fréquence Grands Lacs, Flash FM (Limousin), Flor FM, Forum, France Maghreb 2 (province), Fréquence Plus, Fusion FM, Galaxie Radio (NPDC), Générations (Ile de France), Générations (Lyon Métropole), Gold FM, Grand Sud FM, Happy FM, Hit West, Horizon (NPDC), Hot Radio, Impact FM, Inside, Jaime Radio, Jazz Radio (D), Jazz Radio (B), Jordanne FM, K6 FM, Kiss FM, Kit FM, La Radio Plus, Latina, Latitude, Littoral FM, Lor’FM, Lovely (ex Radio Rézo), Lyon 1ère, Magnum La Radio, Maritima, Max FM, MBS, Métropolys, Mistral FM, Mixx FM, Mona FM, Montagne FM, MTI, N'Radio, Nice Radio, Océane FM, ODS Radio, OÜI FM, Oxygène Radio Hit and Dance, Oxygène Radio (Pays-de-la-Loire), Plein Air, Plein Coeur, Radio 6, Radio 8, Radio Alfa, Radio Bonheur, Radio Camargue, Radio Caroline, Radio Cristal (Normandie), Radio Dreyeckland, Radio Espace, Radio FG, Radio Flash (Languedoc-Roussillon), Radio Intensité, Radio Isa, Radio Liberté, Radio Mélodie, Radio Ménergy, Radio Mont-Blanc, Radio Numéro 1, Radio One, Radio Orient, Radio Scoop, Radio Star (PACA), Radio Star (Est), Radio Studio 1, Radio VFM-Vire FM, Radiocéan, RBA-Radio Bassin d'Arcachon, RCA, RDC-Radio Couserans, RDL, RMB-Radio Montluçon Bourbonnais, RMN - La Bretagne en Musique, RTS, RVA, RVM (Champagne Ardenne), Sea FM, Sud Radio, Sweet FM, Swigg, Tendance Ouest, TFM, Tonic Radio, Top Music, Totem, Toulouse FM, Tropiques FM, Urban Hit, Vibration, Virage Radio, Vivradio, Voltage, Wit FM. Source : Médiamétrie - Ile de France Radio Panel 2018/2019 - Copyright of Médiamétrie - All rights reserved 3/6 PRESS RELEASE Ile de France Radio Panel 2018/2019 Main results of aggregates by status (5am-12 midnight) Average number of Maximum coverage (%) days of listening per listener Average week 3 weeks 1% = 100,740 people aged 13 years and older 21 days 5 days 7 days 21 days Monday-Sunday Monday-Friday Monday-Sunday Monday-Sunday RADIO IN GENERAL 79.6 83. 2 89. 6 14. 0 PUBLIC SERVICE RADIO STATIONS (1) 33.0 35.0 43.2 10.6 including : RADIO FRANCE (2) 32.6 34.6 42.7 10.5 PRIVATE COMMERCIAL RADIO STATIONS (3) 66.2 71.0 79.6 12.0 (1) Public service radio stations include all Radio France and RFI radio stations (2) Radio France: Fip, France Inter, France Info, France BLEU, France Musique, France Culture, Mouv’. (3) Private commercial radio stations include all local, regional and national commercial radio stations. Measurement of the Radio Panel Method of the Ile de France Radio Panel 1- Médiamétrie recruited, via telephone and across two periods, 2,567 individuals who were geographically and socio-demographically representative of the population aged 13 years and older living in the Ile de France region. 2- Web user panellists could either record their information via a web interface or a smartphone app. Panellists who were not web users or those who were reluctant to respond via the Internet, could record their information in a hardcopy listening diary. 3- Each panellist recorded his/her radio listening over 23 consecutive days. To do that, he/she had a listening grid showing in rows the times, quarter hour by quarter hour and, in columns, the name of the national stations and the main regional and local stations.