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Svenska Spel in Brief

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Svenska Spel in Brief Förvaltningsberättelse / den svenska spel in brief • Svenska Spel is Sweden’s only wholly • The gaming offering includes a number State-owned gaming company. of well-known brands such as Triss, Lotto, Oddset and Stryktipset. • Svenska Spel arranges sports betting, number games and lotteries via retailers, • In 2011, Svenska Spel paid out winnings subscriptions, mobile phones and on amounting to some SEK 12 billion (exclud- svenskaspel.se, as well as gaming on Vegas ing Casino Cosmopol), transforming 350 VLTs in restaurants and bingo halls. The customers into millionaires during the year. Group includes Casino Cosmopol AB which • The Company is Sweden’s major sports runs Sweden’s four international casinos sponsor, and the main sponsor of football, in Stockholm, Gothenburg, Malmö and ice hockey and other sports. Sundsvall. The Playscan AB subsidiary pursues the development and sale of the • Svenska Spel’s surplus is utilised as prescri- responsible gaming tool PlayscanTM. bed by the Government. In 2011, the surplus totalled SEK 5,007 million. 6 SvenSka Spel ANNUAL REPORT 2011 Directors’ Report svenska spel Group The Board and CeO of aB Svenska Spel, corporate registration number 556460-1812, with its registered office in visby, hereby submit the annual Report and the Consolidated Financial Statements for the financial year 1 January–31 December 2011, as presented on pages 7–92 and page 94. significant events in 2011 New Chairman lotto’s commercials nominated Embezzlement at Casino Cosmopol At the Annual General Meeting on 19 April, for Guldägg (Golden Egg) in Gothenburg Anitra Steen was appointed the new Chairman Lotto’s commercials, featuring the rock group The internal controls under Svenska Spel’s of the Board of AB Svenska Spel. Anitra Steen Kiss, were nominated for the Golden Egg in the security procedures proved that they function was formerly the Managing Director of System- film category, in Sweden’s largest and oldest as intended when eight individuals were bolaget, Director-General of the Swedish Tax competition for creative communications. arrested and detained, suspected of grand Agency and the Swedish Agency for Higher embezzlement. Seven of the detainees were Education Services, as well as a State Secretary Expanded mobile telephone employees of Casino Cosmopol in Gothenburg in the Government Offices of Sweden. application and have been dismissed. In March, Svenska Spel launched an updated New CEo version of the Score and result service iPhone Judgments in cases concerning In May, the Board appointed Lennart Käll as application. The application offers an expanded slot machines the new President and CEO of AB Svenska Spel. score and result service for more products In two cases on 18 December 2011, the Swedish Lennart Käll, who was previously President of and a direct portal to Svenska Spel’s website Supreme Court ruled that Svenska Spel’s slot Wasa Kredit, CEO of Ticket Travel Group, Presi- for the mobile telephone: m.svenskaspel.se. machines are the only legal machines in Sweden. dent of ICA Bank and President of SEB Finans, Svenska Spel’s customers are now offered sev- assumed his position at AB Svenska Spel on eral of Svenska Spel’s games in their mobile Advancement of responsible gaming 12 September. telephones. The responsible gaming tool PlayscanTM was upgraded and customers are now offered an Competition-impeding Peter “Foppa” Forsberg ambassador even better tool to monitor their gaming at restaurant operations for svenska spel svenskaspel.se. The tool is primarily aimed at The Swedish Competition Authority pursued During the fourth quarter, the hockey legend protecting consumers from developing gam- a case against Casino Cosmopol concerning Peter “Foppa” Forsberg, was appointed as a bling addiction. Accordingly, the company has competition-impeding restaurant operations, new ambassador for Svenska Spel. Forsberg changed its sales strategy to enable private although it decided to dismiss the case in will be part of a training programme spon- foreign companies that conduct cross-border January 2011 as a result of Casino Cosmopol sored by Svenska Spel for ice-hockey coaches gaming operations under the permission of presenting an action plan. in junior and youth teams, thus supporting foreign authorities to offer the tool to their Svenska Spel’s commitment to Swedish sports. customers. SvenSka Spel ANNUAL REPORT 2011 7.
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