O B I L M E F B A A PRESENTS Y A

AMERICAN ADVERTISING

FEBRUARYAwards 26, 2015

WINNERS BOOK

ADDY Winners Book 2015_v2.indd 1 2/13/15 10:28 PM O B I L M E F B A A PRESENTS Y A JUDGES

AMERICAN ADVERTISING WELCOME TO THE AMERICAN ADVERTISING AWARDS! FEBRUARYAwards 26, 2015

DOBBS HODGIN THOMPSON VAUGHN Dear AAF Mobile Bay Members and Guests,

The American Advertising Awards is the advertising industry’s RICK DOBBS DANNY THOMPSON Rick is creative director and principal of Unreal, a boutique design Danny is the editor-in-chief and digital director at H&F Media largest and most representative competition, attracting over Mobile Bay shop in New Orleans, Louisiana. Prior to launching Unreal, Rick Group in Birmingham, Alabama, where he creates content for five 50,000 entries every year in local AAA competitions. The was art director at MGM-MIRAGE’s Beau Rivage Resort & Casino in industrial trade publications. Prior to his roles at H&F Media Group, mission of the American Advertising Awards is to recognize Biloxi, Mississippi, and art director at Xdesign, Inc. in Baton Rouge, Danny spent time as a copywriter at LWT Communications and SPECIAL THANKS TO OUR SPONSORS: and reward creative excellence in the art of advertising. Louisiana. Unreal has garnered multiple ADDY® awards in the past Copperwing Design. Danny also blogged extensively for b5Media’s Tonight’s winners will go on to compete in the AAF District 7 several years on the Mississippi Gulf Coast, in Baton Rouge and BusinessAndBlogging.com, while also owning LefthandedWriter.com, American Advertising Awards competition. in New Orleans including Art Director of the Year and back-to-back a marketing and corporate communications social media business. People’s Choice Awards for print. Unreal has also been featured on I would like to thank each of the participants and supporters TheDieline.com; the beer packaging design site OhBeautifulBeer.com; ROGER VAUGHN in Print Magazine’s 2010, 2011 and 2014 Regional Design Annuals; in of AAF Mobile Bay’s American Advertising Awards, and I would Roger is a partner and creative director at The Johnson Group, a Rockport Publishing’s LogoLounge book series; and Communication like to thank each of our AAA judges. I would also like to full-service, AAAA-member agency founded in 1996 in Chattanooga, Arts’ 2015 Typography Annual. Tennessee. Roger’s advertising portfolio includes television, radio, extend a special thank you to Tara Henley and Jay Schmidt print and digital work for such clients as McDonald’s, Volkswagen, for serving as this year’s Chairs for the American Advertising SCOTT HODGIN Comcast, Krystal, Cracker Barrel, Sprint, Cricket Wireless, Sunbelt DESIGNER Awards. They and their committee worked extremely hard to Scott is a founder/creative director at TILT in Baton Rouge, LA. Since Granola Bars, Brach’s Candy, Blue Cross/Blue Shield, Rubbermaid, make this possible, and it is an honor to work with them. graduating from LSU in 1998, Scott has been creating award-winning and AirTran Airlines. His work has been recognized with multiple local, work for clients such as Pabst Brewing Company, Community Coffee, regional and national ADDY®s; national EFFIEs; ShowSouth awards; So sit back, have a drink (or three) and enjoy yourself as we Yakima, The Radio Bar and many more. His work has been featured and ADWEEK magazine’s Icon Award for Technology Marketing. In recognize you­—Mobile Bay’s best-of-the-best in advertising. in national publications such as Print and How magazine and has addition to his advertising work, Roger has created music video been awarded with well over 100 local, regional, and national awards concepts for high-profile acts including Eric Church, Florida-Georgia for creative excellence. Scott also serves as an adjunct professor of Line, Josh Turner, Thomas Rhett and Sara Watkins of Nickel Creek. Leigh Wright design in the College of Design at Louisiana State University. This work has been recognized with multiple CMA, CMT and ACM President awards and nominations. AAF Mobile Bay

COCKTAILS 6:00 PM SHOW 7:00 PM AAF MOBILE BAY WINNERS BOOK 1

ADDY Winners Book 2015_v2.indd 2-3 2/13/15 10:28 PM BEST OF SHOW 1 2

GREATER GULF STATE FAIR FAMILY AFFAIR 1 Entrant: Joseph Brennan Client: Greater Gulf State Fair Joseph Brennan, Co-Director, Co-Writer, Producer Taylor Noll, Co-Director, Co-Writer Adam Tuckey, Co-Writer, Editor Madison Hamburg, Producer Terry Duthu, Cinematographer Lindsay Reyna, Production Designer Kayla Adams, Associate Producer JUDGES’ CHOICE ONE MOBILE 2 Entrant: RSQ Client: One Mobile Rich Sullivan, Executive Creative Director Stephean Grimes, Creative Director Chris Rowe, Art Director Karen Sullivan, Project Manager and Producer We Can’t Stop Thinking, Development

2 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver AAF MOBILE BAY WINNERS BOOK 3

ADDY Winners Book 2015_v2.indd 4-5 2/13/15 10:28 PM 11B SPECIAL EVENT MATERIAL – 1 3 INVITATION 1 New Year’s Eve 2015 Entrant: Red Square Gaming Client: Hard Rock Hotel & Casino Tulsa Cyril Guichard, Creative Director Wally Hitchcock, Associate Creative Director Andy Layton, Associate Creative Director Jordan Kabalka, Senior Art Director Carol Anne Solberger, Art Director Chris Wong, Art Director Alan Blair, Print Producer Alanna Moman-Rawden, Account Director Jay Schmidt, Senior Account Executive

2 Celebrate Hope Invitation Entrant: Agency Verge 4 11D SPECIAL EVENT MATERIAL – Client: Mitchell Cancer Institute CAMPAIGN Laura Burton, President and Executive Creative Director 4 Local Goodness Farm To Table Event Andy Zak, Senior Art Director Entrant: Hadley Binion Designs, LLC Kimble Walch, Zebra Marketing Client: University of South Alabama Children’s & Southeastern Press, Printer Women’s Hospital

Gwin’s Printing, Printer 3 Yellow Day Invitation Entrant: Agency Verge Client: Yellow Day Laura Burton, President and Executive Creative Director Andy Zak, Senior Art Director Kimble Walch, Zebra Marketing Carlisha Bagsby, Account Executive

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ADDY Winners Book 2015_v2.indd 6-7 2/13/15 10:28 PM 11D SPECIAL EVENT MATERIAL – 1 2 CAMPAIGN 1 Seafood, Science & Celebrity 2014 Entrant: JJPR Agency Client: South Mobile County Tourism Authority

2 Russell Thompson Butler & Houston, LLP; Discover Your Inner Elf Holiday Campaign Entrant: LAGNIAPPE Marketing & Strategic Design Client: Russell Thompson Butler & Houston, LLP Angela Cocke, Principal Emily Eubanks, Account Manager Ellen Harden-Ward, Creative Director J. Arendall, Digital Designer/Partner, Webjed

18 OUT-OF-HOME CAMPAIGN 3 Cream and Sugar Valentine’s Day Outdoor Campaign Entrant: Lewis Communications Client: Cream and Sugar Puffer Thompson, Creative Director Amanda Peacock, Senior Art Director Brent Pope, Senior Copywriter Cynthia Maddox, Account Supervisor Ellen Faulkner, Senior Vice President/Managing Director Courtney Haupt, Manager of Internal Controls

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ADDY Winners Book 2015_v2.indd 8-9 2/13/15 10:28 PM 20A NON-TRADITIONAL 1 3 21B CONSUMER OR TRADE ADVERTISING – SINGLE PUBLICATION – FRACTIONAL PAGE 1 Atlanta Motor Speedway Trophy FOUR-COLOR Entrant: Red Square Gaming 3 Cream and Sugar King Cake 1872 Horizontal Ad Client: Wind Creek Wetumpka Entrant: Lewis Communications RT Herwig, Creative Director Client: Cream and Sugar Dwayne Wegley, Senior Art Director Nancy Hughes, Art Director Julie Palmer, Producer Puffer Thompson, Creative Director Katie Ward, Senior Account Executive Brent Pope, Senior Copywriter Jennifer Myrick, Account Executive Ellen Faulkner, Senior Vice President/Managing Director Amanda Peacock, Senior Art Director 20B NON-TRADITIONAL 4 ADVERTISING – CAMPAIGN 22B CONSUMER OR TRADE 2 Hibbett Sports Heart Walk PUBLICATION – FULL PAGE Entrant: RSQ FOUR-COLOR Client: Hibbett Sports 4 Hell and Highwater RT Herwig, Creative Director Entrant: RSQ Stephean Grimes, Associate Creative Director Client: Bertram Yachts Pat Reid, Art Director Rich Sullivan, Executive Creative Director Kevin Zengel, Copywriter RT Herwig, Creative Director Whitney Christopher, Project Manager Stephean Grimes, Associate Creative Director Pat Reid, Art Director 2 Ken Ziegler, Copywriter Kate Light, Project Manager 5

5 Civil Rights Anniversary Entrant: Red Square Gaming Client: Wind Creek Wetumpka RT Herwig, Creative Director Pat Reid, Senior Art Director Philip Laue, Copywriter Katie Ward, Senior Account Executive Jennifer Myrick, Account Executive

8 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver AAF MOBILE BAY WINNERS BOOK 9

ADDY Winners Book 2015_v2.indd 10-11 2/13/15 10:28 PM 26B NEWSPAPER – FRACTIONAL 1 3 33A DIGITAL ADVERTISING PAGE – COLOR WEBSITES CONSUMER – PRODUCTS 1 Cream and Sugar King Cakes Hard to Resist Ad 3 SAFFORDSPORTINGGOODS.COM Entrant: Lewis Communications Entrant: Green Circle Agency Client: Cream and Sugar Client: Safford Tire & Hardware, LLC Nancy Hughes, Art Director Onyabo Monagoe, Web Developer, Web Designer, Brent Pope, Senior Copywriter Graphic Artist Puffer Thompson, Creative Director Ellen Faulkner, Senior Vice President/Managing Director 35C DIGITAL ADVERTISING Amanda Peacock, Senior Art Director WEBSITES MICRO SITES – SERVICES 4 University of Alabama, Culverhouse College of 32C DIGITAL ADVERTISING Commerce Analytics Lab WEBSITES B-TO-B – SERVICES Entrant: RSQ 2 Hix Snedecker Companies 4 Client: University of Alabama, Culverhouse College Entrant: RSQ of Commerce Client: Hix Snedecker Companies Rich Sullivan, Executive Creative Director Rich Sullivan, Executive Creative Director Stephean Grimes, Creative Director RT Herwig, Creative Director Chris Rowe, Art Director Whitney Christopher, Project Manager and Producer Henry Bayuzick, Producer Nicolas Scimeca, Design Director, WCST Whitney Christopher, Project Manager 2 Shawn Hilgart, Technology Director, WCST Nate Krempel, Developer, WCST Roxana Corral, Designer, WCST

10 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver AAF MOBILE BAY WINNERS BOOK 11

ADDY Winners Book 2015_v2.indd 12-13 2/13/15 10:28 PM TUESDAY  9/23

FACEBOOK GIVEAWAY PAGE 36B DIGITAL ADVERTISING 1 3 39A DIGITAL ADVERTISING – SOCIAL MEDIA – SINGLE ADVERTISING AND PROMOTION – PLATFORM, CONSUMER BANNERS, RICH MEDIA 1 Fletcher Allen Healthy Harvest Social Campaign 3 Kaiser Realty’s Beautiful Vacation

Entrant: Lewis Communications WEDNESDAY ‘ 9/24 Entrant: Alabama Media Group Client: University of Vermont Medical Center Client: Kaiser Realty Interactive post UPDATE We’re kicking off the Healthy Harvest Giveaway with a Festival of Fruit. We need at least fi ve Puffer Thompson, Creative Director fruits and vegetables every day. So what fruit do you wish you had more recipes for? Joshua Dana Swindle, Creative Consultant/Designer Brent Pope, Senior Copywriter [Choose winner at random from among comments.] Sherri Bumpers, Account Executive Amanda Peacock, Senior Art Director Rhonda Wilkinson, Account Supervisor 39C DIGITAL ADVERTISING – Courtney Haupt, Manager of Internal Controls ADVERTISING AND PROMOTION – FRIDAY  9/26 GAMES

36C DIGITAL ADVERTISING Pinterest Push UPDATE 4 Halloween Game FACEBOOK COVER We’re picking today’s $10 gift card winner from Pinterest. Create your own “Healthy Harvest Giveaway” board on Pinterest. Then pin a recipe there featuring your favorite fruit, including the hashtag #MyHealthyHarvest in your description. Don’t forget to follow our Healthy SOCIAL MEDIA – CAMPAIGN Harvest Giveaway board (http://www.pinterest.com/fl etcherallen/healthyharvestgiveaway). Entrant: Red Square Gaming [Choose winner at random from among pins with #MyHealthyHarvest] 2 Coach Hibbett Client: Hard Rock Hotel & Casino Tulsa Entrant: RSQ Cyril Guichard, Creative Director Client: Hibbett Sports Wally Hitchcock, Associate Creative Director RT Herwig, Creative Director Andy Layton, Associate Creative Director Stephean Grimes, Associate Creative Director Wade Stringfellow, Senior Art Director

Pat Reid, Art Director General Interest/Frugal Friday UPDATE Carol Anne Solberger, Art Director Frugal Friday! Here’s a healthy way to feed the fam for less. http://www.epicurious.com/recipes/food/views/Black-Beans-and-Rice-with-Chicken- Kevin Zengel, Copywriter and-Apple-Salsa-378344 Chris Wong, Art Director [Choose winner at random from among likes.] Whitney Christopher, Project Manager Sam Solomon, Producer Alanna Moman-Rawden, Account Director 2 Jay Schmidt, Senior Account Executive Richard Myles, Front End Developer Oliver Sons, Back End Developer

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ADDY Winners Book 2015_v2.indd 14-15 2/13/15 10:28 PM 40C DIGITAL ADVERTISING 1 3 3 Columbus Patient Video/Cancer VIDEO – BRANDED CONTENT, Entrant: Lewis Communications Client: Columbus Regional Health 60 SECONDS OR LESS Puffer Thompson, Creative Director 1 UMS-Wright “Mind, Body, Spirit” Campaign Deanna Chisholm, Senior Art Director Entrant: Hadley Binion Designs, LLC Brent Pope, Senior Copywriter Client: UMS-Wright Preparatory School Cynthia Maddox, Account Supervisor Cari Searcy, All Good Creatives, Videographer Ellen Faulkner, Senior Vice President/Managing Director Courtney Haupt, Manager of Internal Controls 42 DIGITAL ADVERTISING – Jason Wallis, Director/Photographer Dan Atchison, Producer CAMPAIGN 2 2 Greater Gulf State Fair – Family Affair Entrant: Joseph Brennan Client: Greater Gulf State Fair Joseph Brennan, Co-Director, Co-Writer, Producer Taylor Noll, Co-Director, Co-Writer Adam Tuckey, Co-Writer, Editor Madison Hamburg, Producer Terry Duthu, Cinematographer Lindsay Reyna, Production Designer Kayla Adams, Associate Producer BEST OF SHOW

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ADDY Winners Book 2015_v2.indd 16-17 2/13/15 10:28 PM 49C TELEVISION – REGIONAL/ 1 3 NATIONAL CAMPAIGN – SERVICES 1 Upstate Medical University Public Affairs TV Spots Entrant: Lewis Communications Client: Upstate Medical University Puffer Thompson, Creative Director Deanna Chisholm, Senior Art Director Good: a hospital dedicated to children Good: a level II trauma center

Simply Better: a hospital dedicated to children right around the corner from Simply Better: a level II trauma center that’s nearby when you or someone you Brent Pope, Senior Copywriter the treehouse in your backyard love needs lifesaving emergency care Cynthia Maddox, Account Supervisor Ellen Faulkner, Senior Vice President/Managing Director Courtney Haupt, Manager of Internal Controls David McNamara, Director/Photographer Danica Walker, Producer

2 Branding TV The region’s only children’s hospital, pediatric ER, neonatal and pediatric intensive care units are right here. The region’s only level II trauma center is right here. And that’s simply better for the people who live here. And that’s simply better for the people who live here. Because what better place is there to be treated than home? Because what better place is there to be treated than home? Entrant: Red Square Gaming ThatsSimplyBetter.com ThatsSimplyBetter.com Client: Cherokee Casino & Hotel West Siloam Springs Cyril Guichard, Creative Director Good: a neonatal intensive care unit Good: a cancer treatment and research center

Simply Better: a neonatal intensive care unit right down the hall Simply Better: a cancer treatment and research center close enough RT Herwig, Associate Creative Director for your baby—just in case for your best friend to come visit while you’re there receiving care Andy Layton, Associate Creative Director Philip Laue, Copywriter 2 Sara Miles Agee, Producer Jay Schmidt, Senior Account Executive RetroSpec, Production House

The region’s only NICU and most comprehensive women’s services are right here. The region’s only cancer treatment and research center, John B. Amos Cancer Center, is right here. 54 INTEGRATED CAMPAIGNS And that’s simply better for the people who live here. Because what better place is there to be treated than home? And that’s simply better for the people who live here. Because what better place is there to be treated than home? ThatsSimplyBetter.com ThatsSimplyBetter.com CONSUMER, LOCAL 3 Columbus Simply Better Care Campaign Entrant: Lewis Communications Client: Columbus Regional Health Puffer Thompson, Creative Director Deanna Chisholm, Senior Art Director Brent Pope, Senior Copywriter Cynthia Maddox, Account Supervisor Ellen Faulkner, Senior Vice President/Managing Director Courtney Haupt, Manager of Internal Controls Jason Wallis, Director/Photographer Dan Atchison, Producer

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ADDY Winners Book 2015_v2.indd 18-19 2/13/15 10:28 PM 55 INTEGRATED CAMPAIGNS 1 2 CONSUMER, REGIONAL/NATIONAL 1 Upstate Medical University Public Affairs Campaign Entrant: Lewis Communications Client: Upstate Medical University Puffer Thompson, Creative Director Deanna Chisholm, Senior Art Director Brent Pope, Senior Copywriter Cynthia Maddox, Account Supervisor Ellen Faulkner, Senior Vice President/Managing Director Courtney Haupt, Manager of Internal Controls David McNamara, Director/Photographer Danica Walker, Producer

2 Journey to the Far East Entrant: Red Square Gaming Client: Wind Creek Atmore RT Herwig, Creative Director Cyril Guichard, Creative Director Wally Hitchcock, Associate Creative Director Dwayne Wegley, Senior Art Director Keller Reeves, Copywriter Caleb Moore, Producer 3 Katie Ward, Senior Account Executive Jennifer Myrick, Account Executive Jason Wallis, Director Outback Editorial, Editor

3 Halloween Promo Campaign Entrant: Red Square Gaming Client: Hard Rock Hotel & Casino Tulsa Cyril Guichard, Creative Director Wally Hitchcock, Associate Creative Director Andy Layton, Associate Creative Director Wade Stringfellow, Senior Art Director Hope. Brought to you in part by the progress Upstate researchers are making Carol Anne Solberger, Art Director in the treatment of leukemia and other cancers.

Upstate Medical University. 9,000 New Yorkers taking care of New York. With more than 500 active research projects, Upstate scientists are pioneering breakthrough treatments for many diseases that currently have no cure. Chris Wong, Art Director TakingCareofNewYork.com

Parenthood. Brought to you in part by the only Sam Solomon, Interactive Producer children’s hospital for 700,000 families from Pennsylvania to Canada.

Upstate Medical University. 9,000 New Yorkers taking care of New York. Sara Miles Agee, Broadcast Producer Upstate Golisano Children’s Hospital offers specialized treatment for children in 17 counties when no one else can. TakingCareofNewYork.com Alanna Moman-Rawden, Account Director

Opportunities. Brought to you in part by the Jay Schmidt, Senior Account Executive 90% of our students who come from New York.

Tim Vece, Outback Editorial, Editor Upstate Medical University. 9,000 New Yorkers taking care of New York. Upstate isn’t just the state’s oldest public medical school. We also enroll a greater percentage of New Yorkers than any other medical school in New York. TakingCareofNewYork.com Richard Myles and Oliver Sons, Developers

18 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver AAF MOBILE BAY WINNERS BOOK 19

ADDY Winners Book 2015_v2.indd 20-21 2/13/15 10:28 PM

of trouble after school. after trouble of staying out staying

kids are kids

afternoons a week. a afternoons

garden we have on our grounds and more. and grounds our on have we garden participants get a hot meal or nutritious snack fi ve ve fi snack nutritious or meal hot a get participants

program that includes crafts, sports, tending the the tending sports, crafts, includes that program partnered with the Bay Area Food Bank so our our so Bank Food Area Bay the with partnered

In the afternoons, kids take part in an enrichment enrichment an in part take kids afternoons, the In can’t be satisfi ed on an empty stomach, we’ve we’ve stomach, empty an on ed satisfi be can’t

year during our morning tutoring program. program. tutoring morning our during year teachers’ aides. And since the hunger to learn learn to hunger the since And aides. teachers’

making an impact on hundreds of kids each year. each kids of hundreds on impact an making

retain what they learned during the school school the during learned they what retain with their homework from certifi ed teachers and and teachers ed certifi from homework their with

The programs we offer and administer are are administer and offer we programs The

But our teachers and teachers’ aides help kids kids help aides teachers’ and teachers our But if left home alone. They receive tutoring and help help and tutoring receive They alone. home left if

and even moving on to higher education. education. higher to on moving even and

over the summer in low-income neighborhoods. neighborhoods. low-income in summer the over giving them opportunities that they wouldn’t have have wouldn’t they that opportunities them giving

seeing the possibilities, learning responsibility responsibility learning possibilities, the seeing

A devastating loss of learning knowledge happens happens knowledge learning of loss devastating A Our After-School Program pushes kids to learn, learn, to kids pushes Program After-School Our

community of Mobile. They’re fi nding hope, hope, nding fi They’re Mobile. of community

for many kids who live in the Oakdale-Maysville Oakdale-Maysville the in live who kids many for

after-school care after-school

summer program summer

changing the way the story ends ends story the way the changing we’re AT TAYLOR PARK COMMUNITY CENTER, CENTER, COMMUNITY PARK TAYLOR AT 63C PUBLIC SERVICE 1 4 67 PUBLIC SERVICE – Children You Should See What’s COLLATERAL – BROCHURE/ are hungry NON-TRADITIONAL to learn. REALLY 4 One Mobile Bike & Kiosk SALES KIT going on at 1 Taylor Park Fundraising Packet taylor park Entrant: RSQ Entrant: Lewis Communications Client: One Mobile Client: Taylor Park Community Center Rich Sullivan, Executive Creative Director Jeanna Morgan, Art Director Stephean Grimes, Creative Director Brent Pope, Senior Copywriter Chris Rowe, Art Director Taylor Park Community Center Karen Sullivan, Project Manager and Producer Courtney Haupt, Manager of Internal Controls 1050 Baltimore St, Mobile, AL 36605 umicmtaylorpark.org Contact us through the United Methodist Inner City Mission Ellen Faulkner, Senior Vice President/Managing Director at (251) 432-1122. Delta Bike Project, Builder

Knight-Abbey Printing, Printer TaylorPark_Brochure 2.indd 1 10/28/14 8:20 AM 2 69B PUBLIC SERVICE 63E PUBLIC SERVICE – INTEGRATED CAMPAIGN COLLATERAL – POSTER 5 American Heart Association 2 Mobile Streets Alive Entrant: Alabama Media Group Entrant: RSQ Client: American Heart Association Client: One Mobile Lesley Delchamps, Creative Consultant/Designer Stephean Grimes, Creative Director Bart Thau, Marketing Manager Jordan Kabalka, Illustrator Vicki Applewhite, VP of Marketing Julie Palmer, Print Producer Karen Sullivan, Project Manager and Producer 5 65D PUBLIC SERVICE – BROADCAST/ELECTRONIC/DIGITAL 3 One Mobile Entrant: RSQ Client: One Mobile 3 Rich Sullivan, Executive Creative Director Stephean Grimes, Creative Director Chris Rowe, Art Director Karen Sullivan, Project Manager and Producer We Can’t Stop Thinking, Development JUDGES’ CHOICE

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ADDY Winners Book 2015_v2.indd 22-23 2/13/15 10:28 PM O B I L M E F B A A 1 PRESENTS Y A 70G ADVERTISING INDUSTRY

SELF-PROMOTION – DIGITAL AMERICAN ADVERTISING 1 The Merry Maker ADVERTISING Entrant: Red Square Agency Client: Red Square Agency Awards Stephean Grimes, Creative Director FEBRUARYSTUDENT WINNERS 26, 2015 Chris Rowe, Art Director Henry Bayuzick, Illustrator and Developer 1 Jordan Kabalka, Illustrator BEST OF SHOW Keller Reeves, Copywriter Zach Gill, Musician PLAY LIKE A WOMAN TELEVISION CAMPAIGN 70J ADVERTISING INDUSTRY SELF-PROMOTION – DIRECT 2 S13B TELEVISION – CAMPAIGN MARKETING/SPECIALTY ITEMS 1 Entrant: Diego Juncadella 2 Playing Cards Client: Spring Hill College Rugby Club Entrant: Red Square Gaming Diego Juncadella, President – ADPRO Client: Red Square Gaming Bre K. Vaughn, Creative Director – ADPRO Cyril Guichard, Creative Director Christopher Portie, Director of Digital Video Production Diana Nichols, VP of Marketing/Project Manager Sharee Broussard, Faculty Advisor Jordan Kabalka, Senior Art Director/Illustrator Julie Palmer, Print Producer United States Playing Card Company, Printer

74A ELEMENTS OF ADVERTISING – VISUAL – LOGO 3 Hibbett For Her Entrant: RSQ Client: Hibbett Sports 3 4 RT Herwig, Creative Director Stephean Grimes, Associate Creative Director Dwayne Wegley, Designer Whitney Christopher, Project Manager

4 JJ Eyes Logo Redesign Entrant: JJPR Agency Client: JJ Eyes

22 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver AAF MOBILE BAY WINNERS BOOK 23

ADDY Winners Book 2015_v2.indd 24-25 2/13/15 10:28 PM 1 2 A BRIEF HISTORY AN ABSENCE OF THE HOT 100 S04A COLLATERAL MATERIAL TOLD THROUGH NUMBER ONES What is currently known as the Billboard Hot 100 existed 15 years before as numerous other charts. On, August 4th, 1958, the Billboard Hot 100 was born and its first official number one,"Poor Little Ford" by Ricky Wilson,was officially charted. This infographic serves to showcase the songs by decade that had the most number of Color vision deficiency, or colorblindness (as it is most commonlyCOLOR called), is described as the inability to perceive color in weeks at #1;;; the symbols that are used in this infographic represent one of the several genres of music that was popular during these respective periods. (The songs normal lighting conditions. It is described as more of a deficiency rather than an actual blindness, mostly because color can listed in this inforgrahic were not the only songs that charted during these respective periods;; for the purpose of this inforgraphic, the songs listed stayed on the chart for a considerable amount of time.) be seen, just not in the way a trichromatic (normal human vision) person would perceive color. If a person has a color vision deficiency, it usually means that there is a fault in the retinal cones (the part of the eye that perceives color in light). There POSTER – SINGLE are three main deficiencies associated with color vision: anamalous trichromacy, dichromacy, and monochromacy. This infographic will highlight the three deficiencies and explain them in greater detail.

ANAMALOUS TRICHROMACY AFFECTS FORMS: 1958-1969 -= one week; genre: jazz IS DESCRIBED AS: 1 An Absence of Color a deficiency where all three PROTANOMALY: red light sensitive 1959 MACK THE KNIFE cones are present, but one of the 6.3% 0.37% Bobby Darin OF OF DEUTERANOMALY: green light sensitive cones is considered to be defec- 1960 THEME FROM A SUMMER PLACE tive TRITANOMALY: blue light sensitive Percy Faith HEY JUDE CAN HAVE TROUBLE SEEING: 1968 The Beatles Entrant: Raven West WHAT DO THEY SEE? -= one week; genre: disco 1970-1979

GENERAL INFORMATION: TONIGHT’'S THE NIGHT (GONNA BE ALRIGHT) IN A GROUP OF 100 PEOPLE: Rod Stewart 1976-1977 While anamalous trichromacy is PROTANOMALY DEUTERANOMALY YOU LIGHT UP MY LIFE the most common form of color Debby Boone 1977 vision deficiency, it is also consid- 12-13 62 Client: Spring Hill College NIGHT FEVER ered to be the least severe form of people would have people would have The Bee Gees 1978 color vision deficiency. For those PROTANOMALY DEUTERANOMALY who have this deficiency, color SHADOW DANCING 1 Andy Gibb 1978 perception does not pose a prob- person would have lem; the problem lies in being able TRITANOMALY Raven West, Designer to distinguish color. TRITANOMALY 1980==-1989 - one week; genre: pop BETTE DAVIS EYES 1981 Kim Carnes

DICHROMACY AFFECTS FORMS: 1981 ENDLESS LOVE IS DESCRIBED AS: Diana Ross & Lionel Richie a deficiency where a person has PROTANOPIA: red light sensitive 1981-1982 PHYSICAL ] Janden Richards, Faculty Advisor two functioning cones, with the 2.4% 0.03% Olivia Newton-John OF OF DEUTERANOPIA: green light sensitive third cone, in some cases, 1983 EVERY BREATHE YOU TAKE missing completely TRITANOPIA: blue light senstive The Police CAN HAVE TROUBLE SEEING: - one week; genre: rock & roll WHAT DO THEY SEE? 1990-1999

END OF THE ROAD Boyz II Men 1992 GENERAL INFORMATION: IN A GROUP OF 100 PEOPLE: I WILL ALWAYS LOVE YOU Whitney Houston 1992-1993 Dichromacy, unlike anamalous PROTANOPIA I'LL MAKE LOVE TO YOU trichromacy, can render a person DEUTERANOPIA `1994 completely color deficient. Those 12-13 12-13 Boyz II Men 2 A Brief History of the Hot 100 who have dichromacy have trouble people would have people would have ONE SWEET DAY going about their daily lives. Unlike PROTANOPIA DEUTERANOPIA Mariah Carey & Boyz II Men 1995-1996 anamalous trichromats, dichro- MACERENA (BAYSIDE BOYS MIX) macts know they suffer a color 1 Los Del Rio 1996 person would have vision deficiency. TRITANOPIA CANDLE IN THE WIND '97 1997=-1998 Entrant: Raven West TRITANOPIA Elton John 2000-2009 - one week; genre: hip-hop

MONOCHROMACY AFFECTS FORMS: 2000-2001 INDEPENDENT WOMAN, PART ONE IS DESCRIBED AS: Destiny’’’’'s Child most commonly referred to as LOSE YOURSELF ROD MONOCHROMACY: all rods are 2002-2003 Eminem Client: Spring Hill College “total color blindness”, a 0.00001% OF BOTH present, but cones are non-functional deficiency where two or three YEAH (feat. Lil Jon & Ludacris) CONE MONOCHROMACY: only one cone 2004 Usher cones are missing CAN HAVE TROUBLE SEEING: in the retina WE BELONG TOGETHER 2005 Mariah Carey & WHAT DO THEY SEE? BOOM BOOM POW Raven West, Designer 2009 The Black Eyed Peas I GOTTA FEELING GENERAL INFORMATION: 2009 The Black Eyed Peas IN A GROUP OF 100 PEOPLE: Monochromacy renders a person from seeing any color at all. An - one week; genre: electronic 2010s extremely rare deficiency, those OR who have this deficiency typically Janden Richards, Faculty Advisor 1 WE FOUND LOVE (feat. Rihanna) 2011-2012 would wear dark sunglasses in person would have Calvin Harris normal lighting conditions this deficiency SOMEBODY THAT I USED TO KNOW (feat. Kimbra) because their vision works better Gotye 2012 in low lighting conditions. CALL ME MAYBE Carly Rae Jepsen 2012

ONE MORE NIGHT Maroon 5 2012

BLURRED LINES (feat. T.I. & Pharrell) 2013 http://health.howstuffworks.com/human-body/systems/eye/- http://www.testingcolorvision.com/tcv-anomalous-trichromacy.php Robin Thicke colorblindness1.html http://www.colour-blindness.com/general/prevalence/ ROYALS http://www.colourblindawareness.org/colour-blindness/- http://www.creativepro.com/article/designing-col- Lorde 2013 S05A COLLATERIAL MATERIAL types-of-colour-blindness/ or-blind?page=0%2C1 For chart information: http://en.wikipedia.org/wiki/List_of_Billboard_ For pallette: Hot_100_chart_achievements_by_decade http://www.pantone.com/pages/pantone.aspx?pg=21111 PUBLICATION DESIGN – COVER http://www.billboard.com/archive/charts 3 Kafka on the Shore 3 Entrant: Tyler Hartlage Client: Spring Hill College Tyler Hartlage, Designer Janden Richards, Faculty Advisor S05A COLLATERIAL MATERIAL PUBLICATION DESIGN – BOOK DESIGN 4 The Gourmet Dorm Entrant: Demi Jordan Client: Spring Hill College Demi Jordan, Designer Todd Duren, Art Director/Faculty Advisor

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24 AMERICAN ADVERTISING AWARDS 2015 u Designates Gold u Designates Silver

ADDY Winners Book 2015_v2.indd 26-27 2/13/15 10:28 PM ADDY Winners Book 2015_v2.indd 28 2/13/15 10:28 PM