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¦ § ¦ ¥ ¤ £ ¢ ¡ D © ¨ © © ¨ © ¨ B O O ¥ ¥ ¥ ¨ $ $ B ¨ ! ' © ¨ # $ " ' © ¨ & ¨ ¨ lists will get more entrepreneurial. -shoot cameras. # # ¨ ver various platforms: ing backlash (Ignorance Is Bliss). l world, people will embrace face-to- ltitude of ways next year—from mobile tishize physical objects once considered # & % " $ ¨ © " ¨ © # ¨ © M # ¨ © ( ¨ " ¨ © © ¨ he trend toward RadicalTransparency will see a grow o balance out our increasing immersion in the digita " " memes “moblogging”to to waning interest in point-and face gatherings and digital downtime, and come to fe humdrum. Mobile as the Everything Hub: outlined two years ago, one that will manifest in a mu The evolution of media as content becomes digitized o new forms, entertainment will go transmedia, and journa A S Ð Ð S Ð Ð ¥ ¥ ¥ ) ) $ & # " $ ¨ ¨ ¨ ts (3D printing, virtual mirrors, # ¨ 008, both gained momentum since we tecture, fashion and other realms—have © mong our“10Trends for 2011.” d Space, one of ourThings toWatch from last future. # ¨ ) + ! % ) ¨ ! © " * " " © ¨ ¨ ¨ © ) ¨ © ¨ $ " " ) ¨ % $ ¨ electronic profiling). adopted and some truly futuristic-seeming developmen he people on our list—from pop culture, sports, archi the potential to drive or shape trends in the near eventually will ladder up to one. Retail as theThir year, and De-Teching, one of ourThings toWatch for 2 first spotlighted them.This year we included them a A Ð ¥ ¥ ¥ ¨ © © " $ " ¨ $ reported that coconut $ " © Time © ! od, with Madonna, Demi Moore © hones into credit card terminals. © © n May, ¨ uts and bleary-eyed urbanites in the t it won’t go beyond niche adoption, of texting donations became $ $ " yPal app allowed users to exchange ill help drive this trend further into the aring in holiday Gap ads. Indeed, some vals might go further with the idea. lp hangovers). ) ¨ ) ' grew more than tenfold and is now in the & , ¨ $ ¨ . ¨ ) - ¨ # ¨ ¨ ¨ $ " $ " ¨ © ( # ¨ © ¨ ¨ ¨ " $ ¨ # ¨ & % , # $ " P ¨ $ ) ¨ $ T ¨ " ¨ mainstream. In 2010, among other things, the practice widespread after the Haiti earthquake, an updated Pa money by bumping phones, and various new tools turned p Mobile Money: although we’ll see more tech advances in 2011 that w Coconut Water: brand name Phenom. And coconut water has gone Hollywo Foursquare: and Matthew McConaughey all investing inVita Coco. I water“has recently caught on among athletes, health U.S.”n (the latter because of its reputed ability to he last year’s list; this year its worldwide user base neighborhood of 5 million. Its two founders are appe Foursquare backlash has set in, with some arguing tha that check-in fatigue is setting in and that newer ri I Ð Ð Ð ¥ ¥ d + " ¨ 0 # " ¨ owards a vegan * ¨ ) ¨ © reported from Paris that “The & ¨ ach menu item but how it compares nching the Garden collection, made ' + $ " ! + ! houses to occupy the … home of the d solely to sustainable fashion, is … undred brands represented, and the % % Guardian hemed food truck; and Jones Soda went erty and the worst impacts of climate ¨ © ed beverage. © * * # ¨ ) ¨ ) & © ¨ © " . A new vegetarian fast-food mini-chain in New an York © ¨ © ¨ $ Guardian he UN published a report saying that “a global shift t © ¨ " B ¨ / E $ ¨ T " ¨ from organic and recycled fabrics. In September, the so far as to release a limited-edition bacon-flavor Ethical Fashion: Somewhere on a line of upcycled clothing and H&M lau Greening the Palate: Bacon Everywhere: more cocktails and desserts; L.A. even got a bacon-t Ethical Fashion Show, the world’s largest event devotebecoming increasingly mainstream: there are over a h show has outgrown its humble origins in disused ware French Fashion Institute.” London, Otarian, touts not only the carbon footprint of e diet is vital to save the world from hunger, fuel pov change,” according to the with a similar non-vegetarian item. Ð Ð Ð ¥ : $ : ¨ # " % ¨ ) © # ¨ ¨ 1 $ I ¨ 9 ' # ! ¨ ) ¨ $ " $ ) ¨ # ¨ © & ¨ ¨ " " ¨ © ¨ ¨ ¨ ¨ # + drop of about 6 percent in 2010 for ! 022. ng. ng. ¨ © rs. % ¨ ck). nded, among them General Mills (with " ¨ the spotlight into the next decade and 7 $ © have risen, services there now also include ' including one recent project that garnered he headlines daily. 1 © ¨ * # ¨ ike Yahoo! ikeYahoo! and Hotmail; visits from teenagers ¨ ¨ © 8 ) ) © " ¨ ¨ ¨ © $ ¨ / ¨ $ # " # ¨ T ¨ ¨ $ 2 " 6 ¨ 2 © ¨ 5 # % 4 $ ¨ © 3 ¨ 2 ¨ 0 © L $ W $ © $ $ © $ $ 1 almost a million dollars from more than 13,000 backe beyond as Qatar gets ready to host theWorld Cup in 2 total unique visitors in the toU.S. e-mail sites l dropped by 18 percent.While visits to Gmail’s site video conferencing, instant messaging and phone calli Crowdfunding more than $20 million in funds for projects so far, Doha: famous architects; now the city looks likely to be in WikiLeaks Assange and the site’s leaked revelations were in t Cloud Computing Gluten-Free: The Decline of E-mail: like texting than e-mailing. ComScore numbers show a words of the year in 2010. frequently cited as a concern. Big brands have respo its gluten-free Betty Crocker brownie mix and Bisqui I Ð Ð Ð Ð Ð Ð ¥ ¨ " © ! ’s ’s 2008 Person of the = Time # ¨ ( " + ! % ¨ ¨ * © ) * : # ” ) % " ¨ A S ) ¨ ¨ " ¨ ¨ # © $ O . © ¨ ¨ B P # ¨ © $ 0 $ $ $ ; < © going green and age shuffling. year);“radical transparency”; and the“staycation. I I , ¥ ¥ ¥ v H R _ ` Y k R J H \ \ V X N N J \ R R w w f _ F Y R X Y c c J _ ] _ N V Y c R J K z X R c c H Y J ` c _ f Y R c V v c N _ _ X Y K R V l N Y x ` ` x x X Y Y c U Y J f z _ q _ X ^ H H ^ J z a H X Y V R H c Y N Y a _ N J N N w Y K N G H ` a l w N H H ` Y m c J Z H t x F f R V _ s ` t X Y u c _ x ` t J Y Y ` t _ c c \ Y N J Y J N Y N K J f K t X H Y l l K c H J K J N a a _ K K i a \ _ H V ` k H irtual irtual Mirrors J _ _ c c \ J ransmedia ransmedia Producers f N N Y Y Y . Private Standards Throwbacks High-End Broadcaster p p p p x x x x x x x x . o [ b e g h j n o > C [ b e g h j n o j j j j j j j n n n n n n n n n n > Y R R R v Y N l v ` K H J J \ R ` _ H ^ Y v z J N v Y H Y ` l i H ` J i c G J Y H _ R @ _ N ^ k H ` N l H _ J H Z c Y H Y v l Y ` ` N c _ R N l H z ` p R Y Y N ` J K H N s N H ` H v _ c l (OWN) ` N x f H _ Trackers Trackers Y N _ Y N U H v k X f _ v _ H ^ J l Z N ` u ] ^ u ` Y \ J l -Infrastructure \ _ J Workforce Workforce U ` X X Y R c c c R w H ` k w _ H H H m R N N t _ ` R _ Y t H J J ` _ N N N ^ R H G _ i _ K K v Y V _ X V H N c Y V X ^ _ ye Rye f J K _ _ Y i i i i _ t l Y Y w w w w w p p p p p p p p x Investment Network Network Over Take Mainstream Surveillance m m . [ b e g h j n o > C [ b e g h j n o > C g g g g g g g h h h h h h h h h h j j j R Y R c c z J ` K Y u ^ R Y Y R c q c v R K Y ` J J ` X ` a R X ` ` _ J i l J R J _ _ R Y a m ] c R J R Y v R H J Z H N _ X H k R ` v H v J f K l _ Y Y _ ` R U N R N _ ] i X w J Y ` H f u x Y ^ p X K X ] Y l X Y G J _ H H ] H c J ` ] ` N Y X N Y N t c Y Y a N X N x _ t l G N K t J _ Y H J _ K i c l H Y V v Y a l _ m c q ` ^ ` K K c ` ` Y Y J J obile obile Memes _ N y ` a ear ear Field ew Cuisine Nordic ` N Y Y _ _ l l v ` Y U U U U U x x On Economy Industry Documentarians Communication u u i m . [ b e g h j n o > C [ b e g h j n o > C b b b b b b b e e e e e e e e e e g g g R H ^ R _ c V c J Y R H J R V z Z N ` R ` J \ v X Y c _ Y N c _ ` Y l J N J H c N c Y X K X X ` i J U U c _ v _ ` J Y H G c Y N f c ` H J x Y ^ R Y _ Y J y t \ H ` ` c z Y _ H H J c N v X f H ` f _ K K H R N _ w ` Y J J H Y F _ Y c N Y R H J l N V c _ J Y K c c V ` N k ` J p ` ` uxury Cars c ` Y s @ ` U @ _ ` i s R u H ` t k c Y X X X X Ph.D.

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