New Website Brief New Website Brief New Website Brief Lazaros Bachtsevanos | Marketing & Commercial Director
Anastasios Papadopoulos | Marketing Project & CSR Manager New Website Brief PAOK FC INTRODUCTION
1926 1932 1980 2013
PAOK FC foundation occurred in 1926 when Greek refugees came from Konstantinoupolto Thessaloniki
PAOKis an acronym: PANTHESSALONIKIOS ATHLETIC ORGANIZATION of KONSTANTINOPOLITANS Video Link ToumbaStadium buildedby the fans of the Club PAOK returns this contribution to the society through PAOK Action CSR Program CORPORATE SOCIAL RESPONSIBILITY in ancient Greece
The Sponsor was a "holy" person throughout his 12-month Sponsorship. The In Ancient Greece (5th century BC) the most wealthy professionals had the obligation sponsorship had characteristic of our contemporary CSR programs and not of to contribute financially to the poor people not only through a feeding program but also they gave sponsorships in order to enjoy all social classes cultural events, the advertisement. theater. BRAND VALUES
Passion Heritage Honesty Contribution
Passion is a main The club has a big heritage People who live around the club PAOK is a unique authentic club characteristic that that is based in Byzantium want the club to be fair with WITH GREAT CONTRIBUTION IN SOCIETY and this is one of the distinguishes PAOK fans and Kostantinoupoli everyone and win with honesty all the games main reasons of its great from others popularity MARKETING SERVICES
CSR department
Develop tools Royalties Campaigns Social Sports material Pricing Service Responsibility
Fan engagement TICKETING SPONSORING & CSR COMMERCIAL BRAND
Promoting Selling Fan engagement Retail Wholesale
visual ECONOMIC CRISIS IN GREECE
IN EURO PER CAPITA GDP IN GREECE Source: World Bank
35,000 29.874 € 28.514 € 26.917 € 24.495 € 22.830 € 22.251 € 22.565€ 22.648 € 22.687 € 23.027 € 30,000
25,000 -26% DECREASE 20,000
15,000
10,000
5,000
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 AVERAGE MONTHLY HOUSEHOLD EXPENDITURE HE CREATION OF CSR DEPARTMENT PAOK Action new logo CORPORATE SOCIAL RESPONSIBILITY
PAOK CSR PHILOSOPHY HAS THE HUMAN BEING IN THE CENTER
Among other programs that PAOK CSR department executes various CSR programs.
All these programs are executed under the same philosophy.
The “Human” is always in the center of our attention.
Every action we take has as a target to improve the life of every human being without any discrimination of origin, religion and belief. CORPORATE SOCIAL RESPONSIBILITY REFUGEE PROGRAM IS ONE OF THE MOST IMPORTANT CSR PROGRAMS OF PAOK FC
Hospitality is the Homeric idea that anyone, a stranger, a beggar, can be a “transformed god”, so you have to be treated with kindness.
PAOK Action supports refugees in a cooperation with official organizations despite the economic crisis in Greece. CORPORATE SOCIAL RESPONSIBILITY Running & Future Programs
PAOK Action Volunteer Network
PAOK Action Ambassadors
PAOK Action Web platform & website with full accessibility
PAOK Education CORPORATE SOCIAL RESPONSIBILITY STRATEGY MAP HEALTH HEALTH
University General Hospital of Thessaloniki AHEPA
Sponsorship and employment of doctors in Child Cancer Clinic the last 6 years HEALTH
University General Hospital of Thessaloniki AHEPA
Support and purchase of High technology Medical Devices for the otorhinolaryngology clinic HEALTH
Financial Support for Children
In each Super League match, PAOK FC gives part of the tickets income to the family of a small kid who needs medical care and support
The last 5 years – 150 matches
Mainly children with cancer
Received over 1.500 requests HEALTH
People Support
PAOK Action tries to help people who are facing several problems with their health, without any discrimination, team colours…
“Because altogether we can make our world a little bit better”
Video Link
Video Link REFUGEES
Video Link REFUGEES Refugee Crisis in Greece & Europe For PAOK, the drama of the refugees is all too familiar and painful, due to our own past and the respective drama experienced by our forefathers and founders. REFUGEES Refugee Crisis in Greece & Europe REFUGEES Refugee Crisis in Greece & Europe REFUGEES Refugee Crisis in Greece & Europe REFUGEES Refugee Crisis in Greece & Europe
CSR Award 2016 – Final 10 Shortlisted Project “Football is more than fun and money. Football is bringing communities, people, nations together!”
REFUGEES Refugee Crisis in Greece & Europe
Collaboration with Sports BLIND FOOTBALL Blind Football Supporting the Blind Football Team which participates in National Tournaments. Promoting the sport! In blind Football, EVERYBODY WINS!
SPORT Paralympic Athletes Sponsorship and supporting of several Paralympic Athletes
Gremislav Moisiadis – Para Powerlifting Paschalis Koumouloglou – Para Powerlifting SPORT Athletes Sponsorship and supporting of several Athletes
Stefanos Dimopoulos – canoe kayak Nautical Club of Thessaloniki Culture CULTURE Protecting our Heritage Antigraffiti campaign
Collaboration with Antiquities Service of Thessaloniki Municipality & the Ministry of Culture for a series of actions that seek to clean and protect the historic monuments of the city.
PAOK FC feel an obligation to support, conserve and highlight the natural and cultural beauty of Thessaloniki, as the city’s heritage to future generations. PAOK also respect graffiti artists and will soon give them the opportunity to express their talent and showcase their talent and work through creative projects.
Respecting the monuments is respect to culture, to civilization, to ourselves. Don’t write on them. Shout and chant your love for your team, don’t write it on the monuments.
Video Link Society SOCIETY Organ Donors - Organ Donation campaign –
BE A DONOR – BE A HERO | Give to someone a second chance!
Collaboration with the National Organ Donor Association | EOM SOCIETY Down Syndrome Association of Greece Long-term Support of the Greek Association
Financial Support to build their new Building/Center
Main Sponsor in World Down Syndrome Week with several activities and events SOCIETY Down Syndrome Association of Greece Long-term Support of the Greek Association
Dr. Stylianos Antonarakis – Professor and In addition, we launched in our Official Stores products President of the Genetics Department of the Medical with the special label of PAOK FC & Down Syndrome School of the University of Geneva. Association where part of the income goes for their new building. The person who established the World Down Syndrome Day globally. | 21st March
Video Link SOCIETY Vision Disabilities
News of PAOK in Braille Language
Installation of Traffic Lights Hearing Devices for people Vision Disabilities around Toumba Stadium and main locations in Thessaloniki city. SOCIETY Blood Donations
Every 6 months SOCIETY Beach Cleaning
Twice a year
Part of PAOK Academy Social Responsibility Education
Strategy Development Alliances Thank you!