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Omnichannel Retailers Take Note MACH-MAYClub Times! 2020 WWW.BERJAYACLUBS.COM RECREATION AT YOUR CONVENIENCE BOPIS- OMNICHANNEL RETAILERS TAKE NOTE Club Times is a quarterly publication of Berjaya Clubs produced exclusively for its members. The opinions and views expressed in this issue are not necessarily shared by Berjaya Clubs, the Contract Publisher. Although every effort has been taken to ensure correctness and accuracy in the preparation of this issue of Club Times , the Contract Publisher or Editorial Staff accept no responsibility for any effects arising from errors or omissions. Should there be any error or difference in translation, the English language will be used as the primary reference. No portion of this publication may be reproduced in any form without written consent from Berjaya Clubs. All rights reserved by Berjaya Clubs. Editorial 01 Appreciating Our Beautiful Country Dear Member, There are so many things that we took for granted and fail to appreciate what we had. The locked down exercise makes us reflecting what we have missed out on how beautiful Malaysia is. During this time, eating out together as a family has been restricted while the online food delivery or self-pick up services has become a norm. So many retailers have improvised to provide this Berjaya Clubs kind of services and it is growing more popular each day. This is why BOPIS (Buy Online Pick up In Store) will continue to expand in most retailers, and this is what we will be focusing on our cover story. BUKIT JALIL GOLF & COUNTRY RESORT Berjaya Golf Resort Berhad (223292-U) These kind of advancement, will not only affect the retailers, but a lot of development in Jalan Jalil Perkasa 3, Bukit Jalil, modernization to make this country a Smart City to improve the quality of our lives. Even our Club 57000 Kuala Lumpur. Times will be revamping soon to keep up to the digital era. So stay tune for our new fully digital Tel: +603-8994 1600 Fax: +603-8994 1542 version. Email: [email protected] While everyone is obediently staying at home, you can still put on your sweat shirt and shed some calories together with your family. We know that group dancing is usually done in the gym, but KELAB DARUL EHSAN maybe exercising at the comfort of your home will be of the norm now. KDE Recreation Berhad (121237-P) Taman Tun Abdul Razak, Jalan Kerja Air Lama, Talking about appreciating our beautiful country, you may want to consider exploring these when 68000 Ampang Jaya, Selangor. we are free to roam about again. Here, we focus on some unique restaurants we don’t even Tel: +603-4257 2333 Fax: +603-4257 2335 realise it existed. Those who are always want some surprises in life, this will amaze your taste Email: [email protected] buds. For travelers, we also highlight some fascinating Muslim mosque in Terengganu that is not only attended by worshippers but it is much visited by tourist throughout the year. STAFFIELD COUNTRY RESORT Happy reading and don’t forget to check out news from your respective clubs. Staffield Country Resort Berhad (77094-M) Batu 13, Seremban-KL, 71700 Mantin, Negeri Sembilan. Tel: +6018-222 1919 Fax: +603-8766 7173 Yours faithfully, Email: [email protected] Khor Poh Waa Director of Berjaya Clubs BUKIT KIARA EQUESTRIAN & COUNTRY RESORT Bukit Kiara Resort Berhad (169558-D) Jalan Bukit Kiara, Off Jalan Damansara 60000 Kuala Lumpur. Tel: +603-2093 1222 Fax: +603-2096 2825 Email: [email protected] BUKIT BANANG GOLF & COUNTRY CLUB Indah Corporation Berhad (26003-H) 1, Persiaran Gemilang, Bandar Banang Jaya, 83000 Batu Pahat, Johor Darul Takzim. Tel: +607-428 6001 Fax: +607-428 5267 Email: [email protected] DESIGNED BY Yellow Thumbprint Sdn Bhd (595768-P) B-3-13a Street Mall, One South Jalan OS Taman Serdang Perdana 6 43300 Seri Kembangan Selangor Tel: +603-8959 1221 Highlights 02 APRIL 2020 MAY 2020 18-19 SATURDAY - SUNDAY 02 SATURDAY Eq Monthly Training Competition Colourful Ideas With Crayons Call Equestrian Counter at 03-2094 1979 / 2094 1903/ For more information, contact Members Relation [email protected] for more 03-2093 6308 information JUNE 2020 JUNE 2020 03 SATURDAY 5-7 FRIDAY - SUNDAY Outdoor Adventures Tennis Friendly Tournament For more information, contact Members Relation For more information, contact Sports 03-2093 6308 03-2094 1149 JUNE 2020 5-7 FRIDAY - SUNDAY Eq Bukit Kiara Horse Show For more information, contact Equestrian Centre 03-2094 1979 / 2094 1903 Content 03 Highlights Bopis-Omnichannel Rise Of Smart City 02 Retailers Take Note 04 In Malaysia 07 Terengganu - Best Burn Calories “SURPRISE ME” The Truly Islamic With This Party Dance Dinning For The Destination 10 Workout 14 Sick Of Plain 17 Members’ Privileges Spotlight 21 27 Cover Story 04 OMNICHANNEL BOPIS- RETAILERS TAKE NOTE I am not talking about Bopis the traditional more than once, according to Business Filipino dish which usually consists of pork’s Insider Intelligence. While recent trends in heart and lungs that are stewed alongside consumer demand seem to indicate that garlic, onions, and a variety of vegetables online shopping is preferred among many and spices. I am referring to Buy Online Pick consumers, brick-and-mortar stores are not up In-Store (BOPIS, as most retailers have quite redundant. Clearly, there is a mixture now coined the term). It is not new however of preferences among consumers, with this behaviour is taking over the consumer some preferring online shopping against in Malaysia and it is growing more popular visiting physical stores. Considering this, with shoppers, and that trend is expected the BOPIS offers a great balance between to continue. both – and shoppers can use it as it suits their lifestyles, schedules and needs. This trend is popular in the US as nearly 70% of the shoppers have used BOPIS Cover Story 05 More Shoppers Use BOPIS want a quick in-and-out Why Retailer Should So what was important to shopping experience saying Change? the consumers regarding the they would prefer to collect Because BOPIS is popular BOPIS? Half say they’ve made items from a designated area with customers and can purchases online based on close to the store front. In fact, generate additional in-store whether BOPIS was available. 80% of consumers expect revenue, 90% of brick-and- By choosing this option they to spend a maximum of 10 mortar retailers will offer are saving on shipping costs minutes in-store collecting BOPIS by 2021. It presents an and have the added benefit their items, while 27% say opportunity to build customer of not needing to spend they would prefer a maximum loyalty and generate more time browsing in-store. This of 4 minutes. online and in-store revenue reduces the likelihood of when retailers do it well. making impulse purchases. These consumer opinions We can see this trend in our create a fantastic opportunity So what are the preparations local scene like the fast food for capturing business if the and plans for a retailer to chain. retailers can be met head-on. implement for the BOPIS wave? To meet rising customer Speed and convenience are So what are the preparations expectations, BOPIS must the prime motivations behind and plans for a retailer to deliver several things that is selecting BOPIS. Consumers implement for the BOPIS wave? all supported by customer, Cover Story 06 inventory and payment data. starts before the customer customers correctly without Now, more shoppers are arrives and for send reminders making them go through satisfied with mobile than with on time and where the pickup multiple steps to prove their the desktop, which means counter is. Giving information identity. The quality of the any retailer who wants to win on any special parking for the experience at the counter will at BOPIS needs to provide shoppers would be an added depend on accurate data to a robust mobile experience advantage. This is one area verify customer identity. as well as a good desktop where even the retailers with experience. Ease of finding the highest BOPIS customer The flip side, of course, is that items in the online store is ratings fell short, creating some a BOPIS experience that’s vital. A low-friction checkout confusion for shoppers when fragmented or impersonal risks process is another essential they arrived at the store. driving customers away— part of the BOPIS experience, especially if nearby competitors especially on mobile devices. Another point to note is to offer a better experience. The fewer steps customers ensure shoppers expect not must take to pay for their to have to wait in line and to However, when it is done purchases, the more likely they have their orders to be ready… correctly, you will be surprise are to complete their orders. fast—ideally within an hour. that BOPIS will have more The retailer must be able to benefits then you can think of. Other factors are customers are screen and verify orders quickly Having customers come in store more likely to use the store’s to deliver on pickup time to pick up purchases provides BOPIS service showing available expectations. Store staff must another opportunity for sales, items in real-time with inventory be able to find ordered items and research suggests that visibility, good communication fast, bring them to the pickup more often than not customers among stores and regional counter and let customers coming in for pick-ups will also distribution centres and manage know their order is ready. make additional purchases inventory availability. while in store. The final process is having a Another element of a good So are you prepare for the next satisfying pickup process that in-store pickup is identifying wave? The New Gen 07 RISE OF SMART CITY IN MALAYSIA To cope with the increasing population, hyper- urbanisation, globalisation as well as to ensure economic and environmental stability, cities are now focusing on becoming smart cities.
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