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Enrollment Management 2011‐2014 Plan ‐ Draft The Enrollment Management Committee is charged with understanding and applying information about students, college services, instruction, and internal and external factors that support student success from recruitment through becoming successful alumni (meeting specific student goals) through the use of data and data analysis. The Enrollment Management Committee will develop processes to assess the progression and attainment of individual student goals. DRAFT ‐ November 16, 2010 Contents Background ................................................................................................................................................... 3 Guiding Principles for Enrollment Planning .................................................................................................. 3 Philosophy Framework ................................................................................................................................. 4 Planning Assumptions ................................................................................................................................... 4 Service Area .......................................................................................................................................... 4 Demographic Focus ............................................................................................................................... 5 Student Success ............................................................................................................................................ 6 Strategies ...................................................................................................................................................... 6 I. Student Success Strategies ................................................................................................................ 6 II. Scheduling Strategies ........................................................................................................................ 6 III. Support Services Strategies .............................................................................................................. 6 IV. Outreach Strategies ......................................................................................................................... 7 Strategy Implementation .............................................................................................................................. 9 Key Performance Indicators .................................................................................................................... 13 2 Background At Orange Coast College we believe that although there are external factors beyond our control, enrollment can be strategically influenced by internal actions through strategic enrollment management planning. This enrollment management plan provides a framework for intentionally utilizing marketing, scheduling, staffing, and pedagogy in a strategic way in order to: Identify and Meet Enrollment Goals Improve and Expand Student Support Programs Increase Diversity Ensure Access Increase Retention, Success (Transfer), and Graduation Rates Guiding Principles for Enrollment Planning The enrollment management plan will: . Support OCC’s Mission & Values (Community, Learning, Access, Stewardship, and Sustainability). (once strategies are solidified link them to Values or add category to show where it maps to) . Use data as supporting evidence. Be revised on an annual basis: . Review progress towards goals. Analyze changes in base data and data trends. Review plan with the District Enrollment Management plans. Modify plan as needed. 3 Philosophy Framework . National Goal‐ President Obama’s College Completion Goal (2/24/2009) is to increase college graduation to 60% for all adult citizens by 2025 (at least a two‐year degree). State Legislation (SB 1440 ‐ Student Transfer Achievement Reform [STAR] Act) ­ Commencing with the 2011‐2012 academic year, SB 1440 requires a community college district to grant an associate degree for transfer to a student in that student’s field of study once a student has met degree and transfer requirements for a particular major. Upon completion of the transfer associate degree, the student is eligible for transfer with junior standing into the California State University (CSU) system. Students will be given priority consideration when applying to a particular program that is similar to the student’s community college area of emphasis. The bill prohibits a community college district or campus from adding local course requirements in addition to requirements of the STAR Act, and prohibits the CSU from requiring a transferring student to repeat courses similar to those taken at the community college that counted toward their associate degree for transfer. State Chancellor’s priority‐ In communications from the State Chancellor’s Office (2009), California Community Colleges should prioritize their offerings based on: . Transfer . Career & Technical Education . Basic Skills Community College League of California‐The League’s Commission on the Future is establishing the case for a significant increase in graduates by one million AA degrees by 2020. Based on the League’s goal, OCC projects it will have to confer an additional 16,000 degrees by 2010. Coast District – OCC’s plan will need to align with the District’s Vision 2020 and District Enrollment Management Committee goals. Planning Assumptions Service Area Orange Coast College’s official service area is within the Coast Community College District: Costa Mesa, Huntington Beach, Newport Beach, Seal Beach, Westminster as well as selected areas of Garden Grove and unincorporated portions of Orange County. Based on data provided by the Cambridge West Group (2008), OCC’s effective service area is within a 7.5 mile radius from the campus. The cities within this effective service area having the highest projected population growth in Orange County through 2030 are Orange, Santa Ana, Irvine, Garden Grove and Anaheim. 4 OCC’s non‐resident students are comprised of both out of state students and international students: ◦ Out of state students comprised 2% of the student population in fall 2008 (n = 483). Out of state students have doubled since the early 2000’s (Orange Coast College Atlas, 2008‐ 09). ◦ Enrollment of International/non‐immigrant visa students totaled 991 in fall 2000 and began to decline in fall 2001. Enrollment reached a low of 533 in fall 2005. As of fall 2009, OCC enrolled approximately 950 international/non‐immigrant students (fall 2009), a 78% increase over fall 2005 (Orange Coast College Atlas, 2008‐09). Demographic Focus High School Graduates in Orange County ◦ The number of high school graduates will begin to decline in 2011‐2012 with a overall projected decrease of 8% by 2015 (State of California Department of Finance projections, 2008). Age 25 ‐64 year olds in Orange County ◦ 20.5% have not obtained a HS diploma (US Census Bureau, 2000). ◦ 23.3% reported some college as their highest level (US Census Bureau, 2000). ◦ 43% have an associate’s degree or higher with OCC’s service area ranging from 29.6% (Westminster) to 70.6% (Newport Beach) (US Census Bureau, 2000). Ethnicity ◦ By 2020, Latinos are projected to be the largest ethnic group in OC; comprising 41% of the population. Seventy‐one percent of the current Latino population is under 34, and 50% is under 24 (Orange County Workforce Indicators 2010‐11). ◦ OCC’s official service area is projected to have a Latino population increasing to 48%, the Asian American / Pacific Islander population increasing to 18%, and the Caucasian population is decreasing to 30% by 2030 (State of California Department of Finance projections, 2008). The Lumina Foundation’s A Stronger Nation through Education (2010) report contends colleges must increase college success with the 21st Century Students to reach completion/attainment goals The 21st Century Student includes: ◦ Working adults. ◦ Low‐income. ◦ First generation. 5 ◦ Students of color. Student Success The primary definition of student success for the purposes of enrollment management is the completion of a degree, certificate, or program of study that leads to transfer or career success. As a comprehensive community college, we also value personal enrichment. Strategies I. Student Success Strategies 1. Study transfer velocity data to determine the length of time it takes to complete a degree, certificate, or program of study that leads to transfer or career success. Define the baseline then establish performance goals: a. Define baseline data and establish goals for decreasing the length of time it takes to complete the primary definition of success (see above) for full‐time students. b. Define baseline data and establish goals for decreasing the length of time it takes to complete the primary definition of success (see above) for part‐time students. (Note: Need to consult with IR to see whether or not A&B can be determined) 2. Study course success and retention rates and persistence rates, define a baseline, and establish performance goals. 3. Schedule town halls/open forums to discuss student success. 4. Institutionalize Student Success Initiatives (tutoring, early alert, supplemental instruction, learning communities, etc.). 5. Support programs that enhance student success both inside and outside of the classroom (library, counseling, co‐curricular activities, health services, etc.). II. Scheduling Strategies 1.

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