Post Show Report 2018

www.DestinationsShow.com

Thank you to our partner Show sponsors The UK’s biggest consumer travel exhibition brand in numbers…

670

45 478,321 80,213

30,120 92 72,994 50,093 £500,602,5 Get to know our visitors

Destinations Show, London

Average Age: Top five types of holiday Top five areas of the world visitors are interested in: they intend to travel to:

City North America Europe

60 Culture

Nature/ Average spend on holidays Mountain annually per person: Safari/ Central & South America £6,304 Wildlife Asia Pacific Rail Africa & Indian Ocean

Destinations Show, Manchester

Top five areas of the world Top five types of holiday Average Age: they intend to travel to: visitors are interested in:

North America Europe City Relaxation/ 61 Beach

Culture Average spend on holidays annually per person: Central & Cruise South America Asia Pacific £6,136 Africa & Indian Ocean Nature/ Mountain The Value of Influence The Destinations Shows attract over 80,000 passionate, active and affluent travellers to discover the very best in new holiday experiences and the latest travel hotspots. Our visitors take on average 6 trips each year, encompassing both short and long haul destinations, and are without doubt the most discerning travellers in the UK. As a result, they spend over £500,000,000 on holidays annually. Their frequent getaways also position them as travel experts to their friends and family. The Destinations Show visitor survey, completed by over 4,000 travellers, showcased just how important they are as opinion-makers within their social circles. 72% 90% of Destinations Show visitors are of Destinations Show visitors would asked for travel advice by friends and recommend the brands they met at family when planning where to go on the show to friends and family their next holiday

Exhibiting at the Destinations Show puts you at the forefront of our visitors minds 81% as they plan and book their journeys of visitors are more likely to buy from for the year ahead. Our research also the travel brands they met at the show highlights the trust our visitors place in as a result of meeting them face-to-face meeting brands face-to-face.

Total direct and £500,602,592 indirect travel spend Direct holiday £1,922,308,288 spend by Destinations Show visitors

£1,421,705,696 Indirect holiday spend influenced by Destinations Show visitors Show Advertising, Promotion and PR Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced to cover even more media channels than ever before.

OFFICIAL MEDIA PARTNER

BROADCAST Sunday Times Travel magazine ONLINE Daily Express BBC Radio Manchester Sunday Express Express.co.uk LBC The Independent Wanderlust Talk Radio The People Visit London The Wireless Wanderlust Nudge Share Radio Waitrose Weekend The Silver Traveller Talk Radio Manchester Evening News Solaris Traveller Sky News Food & Travel Travel Daily BBC Wales Songlines Just About Travel The Bookseller PRINT/NATIONALS Mayfair Life TNT MSN PUBLICATION National Geographic Traveller All in London The Daily Mail Metro Lonely Planet Traveller

Editorial Value PR Reach £513,791 24,877,122

The Daily Mail Daily Express Manchester Evening News Post-show analysis Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…

EXHIBITOR SURVEY RESULTS (BASED ON 63 RESPONSES)

of respondents rated the of exhibitors generated sales 99% show as excellent/good 84% as a direct result of exhibiting at Destinations of respondents stated they 96% achieved their objectives of exhibitors have already 95% rebooked or plan to book for of respondents rated Destinations Shows 2019 96% the quality of visitors as excellent/good

VISITOR SURVEY RESULTS (BASED ON 4,145 RESPONSES)

of visitors rated the shows of visitors definitely will or are 91% as excellent/good 90% very likely to attend the next Destinations Shows of visitors attended for the 35% first time in 2018 of visitors do not attend any 92% other holiday & travel shows of visitors plan to book a 78% holiday as a direct result of attending the shows Exhibitor Testimonials

I’ve been amazed how busy it’s been. We have The show has been received lots of genuine interest from people really good - great who are planning long trips for two to three weeks. The footfall on the stand - we are organisers have also been really good - very supportive very happy with how the show and efficient with the set up. I can’t think of anything has performed for us.” that would improve the show.” Heather Lloyd, Viking Cruises Tim Blostone, Tourism Nova Scotia We had the busiest We are very happy with the show and we Friday we have ever have received many positive enquiries as had at the show and have taken well as numerous bookings. We have been coming lots of bookings with wildlife here for nine years and we will definitely come back.” and polar bears being the most Jorunn Jonsdottir, All Iceland popular. There is really no point doing any other show!” Paul Goldstein, Exodus This show is amazing! We have had so much business and we are seriously considering It’s been really busy - we had people doubling our stand size next year as waiting to speak to agents as soon as we could barely keep up with all the the doors opened until the lights went off at the people wanting to book with us!” end of the day! Destinations is a really successful Jessica Laing, Flight Centre show for us.” Adam Waldock, Trailfinders This has been our best show ever - the quality of It’s been a great show for us. We will the bookings has been very high definitely come back next year.” and I have to say this is our perfect demographic.” Ellie Sandys, Titan Travel Ellen Walker, Travel Editions One of the key events for us at the start of the year. Absolutely brilliant!” Nalin Perera, Sri Lanka Tourism Stanfords Travel Street Food Writers Festival

Meet the Experts Theatre

Main Entrance

Meet the Experts Theatre

Key:

Adventure Travel The Americas & Asia Pacific & The Caribbean Indian Ocean UK & Ireland Middle East Travel Accessories & Cruise World Food Europe Africa & North Africa Responsible Travel Food & Travel Stage

Entrance to The Caravan & Motorhome Show

Meet the Experts Theatre

Main Entrance

Key:

Adventure Travel The Americas & Europe The Caribbean Cruise Travel Accessories & Asia Pacific & World Food Africa & North Africa Indian Ocean Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal opportunity to meet customers, sell travel products and build your brand.

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Give your brand an opportunity to influence the buying decisions of an audience who will spend over £500 million on travel in the next 12 months

Rob Debenham Nick Pratt Show Manager Sales Manager Email: [email protected] [email protected] Tel: +44 (0) 20 7384 8129 Tel: +44 (0) 20 7384 8127