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GREATER CONVENTION AND VISITORS BUREAU VICE PRESIDENT MULTICULTURAL TOURISM DEPARTMENT POSITION (Miami, Florida)

ABOUT MIAMI With 14.2 million visitors in 2013, Miami is one of the state's – and the world’s – most popular vacation spots. Though destinations often are said to offer something for everyone, the Miami area offers multiple enticements for everyone: The trendy nightlife of , bejeweled by the eye candy of the Art Deco district. The bustle of Calle Ocho and the highly caffeinated energy of . The plush hotels of Miami Beach and the historic hideaways of Coral Gables. Seemingly endless shopping opportunities in modern, sprawling malls and the quiet, personal attention offered by the family-owned shops of and many other corners of the region. The lures of deep-sea fishing and golf and tennis. Major league football, basketball, hockey and baseball. Boat shows and auto racing. Art festivals and outdoor food and wine extravaganzas. An international airport and the world’s busiest cruise port. The Miami area offers all of this – and so much more.

PLACES TO SEE

Greater Miami and the Beaches is a paradise of interconnected oceanfront cities, urban hubs, charming villages and tropical parks. Explore Miami’s diverse neighborhoods and see for yourself. Miami Beach and have a dozen vacations in one. It's your dream vacation. MIAMI BEACH Miami Beach, Florida's picturesque winter playground, has blossomed into a sophisticated community that’s full of visitors no matter the season.

Read a book or chat with your travel companion on the edge of the beach. Wake up in a world-class accommodation - a boutique hotel in a restored deco building or an oceanfront resort. Later, visit museums and take a walk, or a jog, in a park with 360-degree views of the Atlantic Ocean. Shop at your favorite stores and discover unique boutiques with the perfect clothes, accessories, or home goods to take home and remember your trip by. Play eighteen holes at a nearby golf course. The food is spectacular; the seafood caught daily. If you're ready to turn in early after a day at the spa, we understand, but if your night is just starting when the sun goes down, there's a party every night.

Miami Beach has it all. This beach destination has evolved into an urban metropolis with all the amenities of a beach- town and a big city, a thriving arts scene and a busy business center, the best hotels in the world are surrounded by natural wonderland with turquoise waters and skyscraper palms. Visit Miami Beach and have a dozen vacations in one. It's your dream vacation.

AVENTURA Aventura is synonymous with world-class shopping. is the largest mall in the area with six department store anchors and more than 280 shops.

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As a residential neighborhood, Aventura has established its niche as an enclave of tropical landscaping. Water surrounds sleek high-rises and luxurious single-family homes. Twelve miles north of Miami and twelve miles south of Fort Lauderdale, Aventura is smack in the middle of metropolitan .

CORAL GABLES Tree-lined boulevards, fountains, and winding roadways give Coral Gables, Florida its identity as "The City Beautiful." Coral Gables' giant swooping banyan trees and wide- open streets make it one of the most desirable and old-fashioned neighborhoods in the area. In fact, Coral Gables didn't evolve organically like much of Miami; George Edgar Merrick planned it in the 1920's.

Shoppers flock to fine boutiques and specialty stores along Coral Gables' Miracle Mile to find the hottest new styles and the best in traditional artisanal products at specialty stores like leather goods and bridal shops. Brides from around the world saunter up and down the downtown Coral Gables area searching for their perfect gown, waiting to be found in one of the many boutiques and stylish shoppers are known fans of Merrick Park, the local luxury mall.

Coral Gables restaurants appear on the culinary map for a variety of cuisines. Their elegant ambience and exacting service are taken for granted in Coral Gables, Florida - a city dedicated to fine living. Stop by Coral Gables on a Friday night and you'll stumble into one of the city's most popular happy hour spots.

Other destinations in the area include Venetian Pool, the Biltmore Hotel and GableStage, Miracle Theater, Coral Gables Art Cinema and the .

DOWNTOWN MIAMI Downtown Miami pulsates with activity as commercial, cultural and leisure pursuits come together in the fastest growing area in Miami. Innovative skyscrapers line the sky and make up Miami's iconic skyline. Historic shopping arcades and storefronts packed with merchandise evoke Miami's origins as a trading town.

Downtown Miami department stores and emporiums offer big city shopping with a cosmopolitan flair, while the area's diversity inspires dining delights in a variety of culinary styles. And of course, there are the amazing views from everywhere in Downtown.

Downtown Miami's collection of skyscrapers shares a view of Biscayne Bay that's worth a million bucks. Ride the free elevated through downtown and stop off at for lunch and shopping. Make time to visit one of the downtown museums such as History Miami or the Pérez Art Museum.

The Downtown Miami Area is made up of several parts; the area, an international banking hub as well as a metropolitan residential community of tall buildings, hip bars and restaurants, and an internationally diverse group of residents; Omni, a blend of residential, commercial and hotels including the magnificent Adrienne Arsht Center for the Performing Arts; , the area; and the Miami Jewelry District.

KEY BISCAYNE The secluded island of Key Biscayne, Florida can be reached via the scenic crossing beautiful Biscayne Bay. Located south of Downtown Miami and north of Coconut Grove, Key Biscayne touts miles of golden sand beaches and quaint, quiet neighborhoods.

Key Biscayne is a picturesque blend of low-key local flavor and relaxed tourist destination; it's the perfect place to unwind, relax and connect with one of Miami's natural beauty. Small boutiques and fresh seafood restaurants are all

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over the small island of Key Biscayne. Palm tree lined streets and breezy island temperatures makes Key Biscayne the ideal spot for popular attractions that blend seamlessly with the lush natural landscape. The Tennis Center is home to the Sony Open tournament every March. The family friendly is conveniently located right off the bridge onto Key Biscayne. Crandon Park Golf Course's intriguing terrain puts it among the top 50 public courses in Florida. Swim or kayak at Bill Baggs Cape Florida State Recreation and take a tour at the historic Cape Florida Lighthouse onsite.

LITTLE HAVANA Hispanic culture permeates everything in Little Havana - colorful murals, monuments to heroes past and present, elderly men playing dominoes as they discuss politics and cigar rollers deep at work amidst Little Havana's ever-present aroma of Cuban coffee. These scenes of daily life in Little Havana play out amidst a backdrop of pulsating traditional Cuban and Afro-Cuban music, storefronts, unique art galleries and quaint typical restaurants. Little Havana landmarks include: Calle Ocho, the main drag of Little Havana, where fruit stands, art galleries, Cuban restaurants and cigar shops line the avenue and Walkway of the Stars, which honors Latin American celebrities including Gloria Estefan and Celia Cruz. At Domino Park, there are daily heated daily domino games among practiced locals. Take a break and grab a show at Tower Theater, a restored Art Deco theater and cultural venue.

On the last Friday of each month, Little Havana hosts Viernes Culturales, or Cultural Fridays, a monthly gallery night showcasing the cultural arts scene of the neighborhood. Little Havana offers a taste of multicultural Miami at its best.

WYNWOOD is a trendy arts hub. The Wynwood Arts District contains over 70 galleries, museums and collections. It is the center of "cool" in Miami right now, drawing in thousands during Art Basel for its pop up parties and galleries and inspiring unusual collaborations between musicians, artists, graphic designers, commercial brands and all kinds of creative types.

The streets of Wynwood are bustling; the once quiet neighborhood surrounded by warehouses is now in the midst of a gentrified renaissance. Enjoy clever plates of food al fresco in a café or scope out the Wynwood Walls, a giant set of outdoor murals decorated by some of street art's most famous names including, Shepard Fairey of the Obama Hope poster fame. Some have called the entire Wynwood area an outdoor street art museum, unrivaled by any other in its mix of high-brow artists joining in on the up-and-coming scene and street artists who claimed a wall as their own.

Wynwood is a neighborhood in the City of Miami located north of downtown and roughly bounded by NW 36th Street (north), NW 20th Street (south), I-95 (west) and NE 1st Avenue (east). Gallery nights are held monthly, and the area is bustling during many of the annual art fairs held in Miami.

SOUTH BEACH South Beach has been called the American Riviera and an Art Deco Playground. Yet there's more than fine white sand and colorful buildings to South Beach's fantasyland of exuberant Deco architecture. South Beach offers an eclectic mix of world-class boutiques, galleries and stores. It's also a culinary hot spot for everything from gourmet to casual beachside cuisine. At night, South Beach comes alive with crowds ready to go out and have a world-class evening out.

South Beach is the Miami of postcards; the skyline of Ocean Drive has been featured on television what must be millions of times, and yes, the people are as beautiful and as they look on the tube. South Beach may be a world class

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partying hotspot, and that's not to be overlooked, but the daytime destinations on the island are as notable, and perhaps, more memorable, than the nightlife.

The clear blue water and the white sand beaches are a must-see for any Miami visitor; even for locals, the beautiful beach just doesn't get old. If you're taking a break from the sun, check out one of the many museums, shops or historic buildings in the area. Take a stroll down for the best people watching in Miami or cozy up to a fancy bar with haute cocktails.

South Beach is an architect buff's paradise. The Art Deco buildings are an iconic part of the city and its "sun and fun" history. Soak it all in; there are certainly more than enough things to do in South Beach, Miami.

BAL HARBOUR A favored hideaway of the rich and famous, Bal Harbour epitomizes luxury living. Upscale hotels and condos offer oceanfront views, world-class beaches and resort spas all in a quiet, relaxing and high-end environment. Shoppers, this is a necessary stop. and mall rival the world's most ultra-luxury shopping centers

You’ll do more than sunbathe on these sands. The village offers complimentary, thrice-weekly fitness classes on the beach for guests of local hotels. The one-hour yoga and Pilates-based sessions sport titles like “Beach Bliss,” “Morning Powerhouse” and “Beach –Pi-Lattes.” Meanwhile, Bal Harbour is just over the bridge from Haulover Beach Park, which offers picnic areas along with tennis and a marina.

Bal Harbour Shops is a perfectly manicured shopping paradise complete with koi ponds, palms and beautiful bromeliads. Exclusive designer storefronts and luxury boutiques compete with top-tier global shopping destinations.

When visiting Bal Harbour shops, you can recharge at any of their 9 restaurants and coffee bars. Away from the mall, ONE Bal Harbour Resort & Spa features Mister Collins. Nearby, the Sea View Hotel offers casual dining in the Terrace Room while St. Regis Bal Harbour Resort presents J&G Grill.

DESIGN DISTRICT The is a neighborhood north of Midtown in Miami, Florida. The Design District is home to over 130 art galleries, showrooms, creative services, stores, antiques dealers, eateries and bars. Every second Saturday of each month a community wide Art & Design Night is held from 7-10 p.m.

The Design District isn't just home to funky galleries and unusual art; it is also a high end shopping mecca. Stroll through luxury closet staples like Christian Louboutin, Prada, Louis Vuitton and Hermes, next to carefully curated boutiques and home décor stores specializing in everything from a chic loft look to retro refrigerators.

The neighborhood is home to restaurants by Miami's favorite culinary names like Michael Schwartz and Michelle Bernstein. Find well-heeled locals or visitors in town for an exhibit opening or one of Miami's international annual art fairs.

The Design District is roughly divided by NE 36th Street to the south, NE 43rd Street to the north, NW 1st Avenue to the west and Biscayne Boulevard (US 1) to the east.

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THE The Everglades have been a part of Florida history for as long as Florida has had a history. More than 15,000 years ago major Native American tribes called it their home and today it's a preserved ecological system that you just can't see anywhere else. Have the eco-experience of a lifetime in the Everglades.

The Flamingo Entrance of is a one-hour drive from Miami. Everglades National Park is the third-largest National Park in the Continental U.S. and the largest subtropical wilderness in the U.S. It is also a UNESCO World Heritage site. A visit to the Everglades Nation Park may include an airboat, a quick history lesson, camping or typical Everglades dishes like gator bites.

The Ernest Coe Visitor Center offers maps, books and information on guided boat and walking tours. Other amenities include a full-service marina, boat launching ramps, motor and non-motorized boat rentals, and camping facilities.

The natural treasures of this sublime eco-wonderland are too many to name. Scientists, ecologists, nature enthusiasts and preservationists of all kinds and from all over the world study the mostly untouched oasis of the Florida Everglades.

LIBERTY CITY Northwest Miami's Liberty City area has a long and rich history. The first large migration of Blacks to Liberty City began in 1937 when many families moved to the Liberty Square Housing Project, the second Federal housing project built in the U.S. The second major migration came in the late 1950's and early 1960's as a result of the Black displacement caused by the expressway construction that devastated Overtown.

Today, Liberty City, which was the site of the 1980 riots, is on the verge of economic revival. It also hosts an annual Dr. Martin Luther King Jr. Day parade.

OVERTOWN Northwest Miami's Historic Overtown area has a long and rich history. Today, this vibrant corner of Greater Miami displays its cultural and civic pride with colorful murals of African-American heroes, and the historic Lyric Theater. The Lyric Theater was the anchor of the area once known as "Little Broadway" and hosted performances by such big names as Count Basie, Patti LaBelle and Aretha Franklin. The Lyric Theater thrived between 1913 and the 1960s, but the facility went through a lull after that. Today, the Lyric Theater is reopened, renovated and working to reclaim its former glory.

The neighborhood is also home to local's favorites like Jackson Soul Food, People's Bar-B-Que, non-profit music projects, arts festivals, farmers markets and more.

AIRPORT AREA Miami International Airport (MIA) is the hub of a fast-growing area with new hotels and offices. Marking the corporate and commercial focus is Blue Lagoon Drive directly west of the airport - a beautifully landscaped 12.5-acre tropical peninsula surrounded by a 100-acre freshwater lake. MIA is minutes away from several popular Miami neighborhoods, including Coral Gables, Doral and Downtown Miami, plus it has easy access to expressways that will drop you off right on Miami Beach or your hotel near the Miami airport. Like any major international airport, MIA is surrounded by hotels conveniently located for a layover. Unlike some airports that are located in remote corners off of the city, MIA is right in the heart of Miami. You'll get a feel for the

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flavor of Miami before you even leave the airport. The airport's many recent upgrades make MIA not just a top international airport, but a true welcoming gate for the Miami visitor. Purchase stone crabs to go, order a mojito at the bar or get a taste of Cuban cuisine before you even leave the airport.

COCONUT GROVE The first Black settlement on the South Florida mainland is in Coconut Grove. Its history began in the early 1880s when Bahamian immigrants and southern Blacks came to South Florida to farm the land and look for a better life. Charles Avenue, once known as Evangelist Street, was the main hub of the Black community that was called Kebo after the famous African mountain. Sites included the first Black school, church, fraternal society, library and cemetery. In the 1970s The Grove became the site of Goombay, a festival held the first weekend in June to celebrate the independence of the Islands of the Bahamas from Britain and to commemorate the accomplishments of South Florida’s Bahamian pioneers.

The pedestrian friendly village center in Coconut Grove is filled with sidewalk cafes, galleries and boutiques. The small bohemian village feel is countered by recognizable chain restaurants, but small local cafes, college bars and independent boutiques still line the streets. Pull up a chair outside, watch the assortment of shoppers, bar-hoppers, students and tourists stroll the streets and enjoy the laid-back ambience.

Coconut Grove's relaxed atmosphere extends into the many open-air bay front parks in the area, including , Kennedy Park, The Barnacle Historic State Park and more.

The Village West neighborhood in Coconut Grove is the present day historic enclave of the Bahamian and African- American descendants of the early settlers of Coconut Grove. Their presence as the first black community on the South Florida mainland began here in the late 1870s when Blacks primarily from the Bahamas came via Key West to work at the Peacock Inn.

DORAL Doral is located just to the north-west of Miami International Airport (MIA). The heart of the Doral community is the spectacular PGA tour stop and luxury resort, the Trump National Doral Miami.

Doral was ranked by Fortune Small Business and CNN Money as a city with the best mix of business advantages and lifestyle appeal. Driving through Doral, the blend is clearly visible; streets are lined with warehouses, commercial centers, residential communities and restaurants in equal measure.

The World Golf Championships, held annually at the Trump National Doral Miami, is a must-stop on the PGA tour. The resort is home to five championship golf courses, a tennis center and a spa. Doral is one of the area's fastest- growing cities, and it routinely appears on the annual "best of" lists of various national publications.

HOMESTEAD South of the city, the rural face of Miami-Dade County is revealed in an exciting blend of modern suburbs, historical villages and bucolic backcountry. Two spectacular national parks, and Everglades National Park, offer natural beauty, tranquility and are teeming with wildlife. Fishing, boating, snorkeling and bird watching are just a few of the many nature-based activities for which the area is known.

Attractions in this area have a distinct character - fun, fascinating and unique. Imagine a Coral Castle, the clear origins of which remain unknown, a Fruit and Spice Park where you can roam through winding paths and pick up exotic fruit

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off the ground, an alligator farm, and the world-renowned Homestead-Miami Speedway, home to the final race of the NASCAR season.

LITTLE HAITI The Miami neighborhood known as is the cultural heart for the Haitian Diaspora. The area boasts art galleries, Haitian book and music stores and the Little Haiti Cultural Center, which hosts dance and theater performances and is increasingly becoming a burgeoning center of small independent businesses of all kinds. A bronze statue of General Toussaint L'Ouverture, the father of Haitian independence, stands at Northeast 2nd Avenue and 62nd Street in the heart of "La Petite Haiti."

Explore Little Haiti, an authentic and not particularly touristy Miami ethnic neighborhood, for its sincerity and authenticity. Longtime family owned businesses sit alongside Haitian markets and hip furniture and music stores in this evolving Miami neighborhood.

OPA-LOCKA Opa-locka is one of the most unique cities in America. Founded by internationally known aviator Glenn Curtiss in 1926, it has one of the largest if not the largest collection of Moorish Revival architecture in America and includes 20 buildings that are listed on the National Register. Curtiss hired architect Bernhardt Muller to design the buildings and Clinton McKenzie to do the town plan. Although many of the original buildings have been altered, several outstanding structures have been recently restored. The city also has an adjacent area settled by black World War II veterans called Bunche Park, named in honor of Ralph Bunche. Today, Opa-locka is predominantly a black municipality, with predominantly black political leadership and city administration. Each year, the city celebrates its roots with an Arabian Nights Festival.

SUNNY ISLES BEACH The atmosphere in Sunny Isles Beach is casual. The funky 50's motels and small beachfront hotels are giving way to luxury apartment towers and hotels. However, little has changed on the Newport Fishing Pier, where you can drop a line and fish from shore. For real deep-sea fishing, head to the charter boats docked on the Intracoastal Waterway at Haulover Beach Park. Across the way, a one-mile stretch of white sand and open ocean surf invites sunbathing and swimming. is a popular destination for kayaking and biking.

The Dezer Collection in Sunny Isles Beach is a unique automobile museum and event space with more than 1,200 vehicles on display including a Batmobile and cars from James Bond movies. A variety of shops and international restaurants line , the main street of the area. .

Sunny Isles Beach is often referred to as Florida's Riviera. It's a Miami seaside community with an international mix of residents who appreciate its many amenities.

ATTRACTIONS Wondering what to do in Miami? You’ll be happy to know there’s plenty to choose from.

Free Things To Do Arts & Culture Attractions Beaches Cruises From Miami Dining

Nightlife Outdoor Activities Shopping Sightseeing Spa & Wellness Sports

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WHERE TO STAY From intimate boutique hotels to luxury resorts, accommodations in Greater Miami come in every shape and size. Browse Miami and Miami Beach hotels by area, style, price range and amenities, and find your perfect home away from home.

EVENTS Miami events offer 24/7 excitement. From sports games to world-class dance, theater, concerts and shows, Miami’s performances and festivals highlight the best in entertainment, music, film and fashion.

All the details you’ll need when traveling to Miami. Find transportation tips, learn about the weather, see maps of popular areas and more. International Visitors will find information on consulates, U.S. customs and what to expect.

To learn more about Greater Miami and The Beaches, please visit: http://www.miamiandbeaches.com/visitor- resources.

JOB SPECIFICATIONS FOR VICE PRESIDENT MULTICULTURAL TOURISM DEPARTMENT

Job Purpose Responsible for leading, implementing and measuring GMCVB Multicultural Tourism marketing and business development strategy in the U.S., Caribbean, African, and Latin American markets. Works collaboratively across GMCVB Divisions to execute fully integrated multicultural campaigns and total market strategies by engaging the audience via consistent and culturally-relevant messaging, building and developing national partnerships, creating innovative opportunities, and connecting across multi-channel platforms to generate revenue, diversify GMCVB relationships, and increase awareness. Works closely with the Senior Manager of Convention & Group Sales and Senior Manager of Heritage Tourism Development to ensure all strategies and tactics are aligned with the organization’s strategic plan, as well as the development and marketing plans. Leads internal team and external partners to develop and implement strategies in compliance with stated business goals.

Essential Job Functions 1. Uses a high degree of concentration to plan, implement, budget and measure the Multicultural Tourism market and business development strategy in the U.S., Caribbean, African, and Latin American markets. Works in collaboration with leaders from across the business development and marketing divisions to generate revenue, diversify GMCVB relationships, and increase awareness of the Bureau’s Multicultural Tourism marketing efforts, the offerings to the multicultural tourism consumer and the readiness of the heritage communities. This process involves long term strategic planning, projecting, monitoring and analyzing program revenue, expenses and performance, as well as resource selection and allocation. Requires knowledge of all marketing and business development channels (advertising, direct mail, direct response TV, media relations, digital, social media, off-line media, multi-media, regional programs, strategic partnerships, etc.). Involves performing essential job functions in an established office environment under normal lighting and climate control tolerances. Requires use of a personal computer.

2. Works collaboratively across business development divisions and marketing departments to generate established annual revenue targets by planning, budgeting and overseeing the implementation of Multicultural Tourism and heritage programs and campaigns.

3. Maximizes the revenue performance of GMCVB Multicultural Tourism and heritage communities programs by working collaboratively across divisions to conduct ongoing analysis and provide regular reporting on key performance metrics to the President and CEO of the GMCVB. Creates new strategic solutions that address areas of

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opportunity to enhance existing Multicultural Tourism initiatives and maximizes revenue generation through traditional and non-traditional channels.

4. Develops and provides strategic direction for Multicultural Tourism and heritage communities marketing programs. Monitors and analyzes program performance on a regular basis to ensure that all marketing, sales, revenue and expense goals are met. Makes strategic adjustments as necessary including recommendations on program spending based on performance and internal/external factors such as program success, reallocation of budget, seasonality, disasters or other special events that may warrant resource changes.

5. Researches and monitors competitive information, industry trends and other environmental factors to identify impact on current programs. Also develops new program initiatives that address or capitalize on these opportunities through collaboration with internal and external partners.

6. Manages the Multicultural Tourism Marketing and Business Development expense budgets. This involves tracking actual expense activity against the budget to make sure all expenses are covered within the approved level. Requires significant attention to detail.

7. Works in collaboration with the marketing division to provide strategic oversight of all marketing and public relations efforts undertaken on behalf of Multicultural Tourism and Miami heritage communities. Oversees the development (in partnership with other senior leaders) of the organization’s annual Multicultural Tourism market strategic plan, as well as the development of metrics to measure the success of the organization’s revenue targets, marketing and PR efforts and convention sales and meeting goals. Involves collaboration with multiple teams and agencies as well as making recommendations on specific firms GMCVB might utilize for marketing and PR efforts.

8. Builds relationships with top tier U.S., Caribbean, African, and Latin American media and online outlets. Coaches team on media relations skills. Conducts proactive outreach in order to build relationships with national U.S., Caribbean, African, and Latin American media and online outlets. Uses a high degree of autonomy to work out logistics of visits with the Tourism and Group Sales team members assigned to the job in order to ensure proper scheduling and logistics.

9. Ensures adequate and culturally competent resources are available for communicating with the target markets to support initiatives and their deadlines. Reviews and approves messaging and ensures messaging is consistent with other approved GMCVB messaging.

10. Works effectively and professionally in a team environment, negotiates priorities and timelines diplomatically, and maintains composure and quality under deadline pressure. Recommends, initiates work, and follows through on projects with minimal direction and/or in ambiguous situations.

11. Builds and maintains positive relationship with the leadership of Marketing, Tourism, Convention Sales, Finance and support divisions. Builds and leads an effective team to accomplish the short and long term goals of the Multicultural Tourism business development and marketing strategy. This includes hiring, coaching, writing performance appraisals and ensuring that all necessary resources are available for staff to accomplish their objectives. Reviews and approves invoices, expense reports, etc. for staff.

12. Is responsible for the performance and career development of all staff in the Multicultural Tourism Department.

Requirements Knowledge - Requires thorough knowledge of business, journalism, marketing, communications or public relations; must be an exceptional communicator for internal/external business development meetings; understand cultural relevancies among various targeted cultures; strong organization and planning skills; strong presentation,

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communication and relationship building skills; experience creating a digital footprint using social media tools; ability to balance multiple priorities and meet deadlines; ability to influence others; must be able to work in a matrix environment; able to collaborate effectively cross functionally; strong cross-functional and team leadership; strong interpersonal skills; ability to communicate clearly and concisely, both orally and in writing; ability to work both independently and as part of a team; strong problem-solving abilities; strong analytical skills; data-driven, with demonstrated ability to leverage facts, financial and market analysis, and insights to evaluate strategic options and recommend courses of action; functions effectively with ambiguity; intermediate to advanced knowledge of Microsoft office suite; ability to travel on a regular basis and work outside standard hours as needed, including occasional evenings and weekends; ability to work in a rapidly changing, dynamic, and fast paced environment; motivates others by inspiring commitment, building shared vision/goals and valuing contributions of everyone. Knowledge ordinarily acquired through a Bachelor’s degree, MBA preferred in the area of marketing, communications and/or business; at least seven (7) years of experience in the realms of multicultural marketing and tourism industry and project leadership in a cross-functional environment; at least three (3) years of strong people and project management and leadership at a director level in like or similar organization.

Ideal Characteristics/Skillset Desired • Strong and confident personality • Politically savvy • Clear understanding of the multi-cultural tourism industry • Disciplined leader with excellent organizational skills • Community centric • Visionary • Exceptional consensus builder • Impeccable work ethic • Exceptional communication skills

Key Priorities For The First 12-18 Months 1) Establish the new Multicultural Department by organizing and hiring staff. 2) Immerse into the community and start to build solid relationships. 3) Create sales and marketing strategic plan to include introducing the new multicultural initiative to the industry nationally and globally. 4) Begin to establish Miami as the preferred destination for multi-cultural travelers.

If you are interested in this position please respond via e-mail with cover letter, resume, and compensation information to:

Kellie Henderson, Vice President, SearchWide [email protected] or call 703-912-7247

Genny Dixon, Executive Director, Dixon Consulting & Strategic Partners LLC [email protected] or call 321-695-1887

For additional information on this and other opportunities with SearchWide, please visit www.searchwide.com

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