Position Overview – Greater Miami CVB, Vice President Multicultural Tourism Department Position Page 1 of 10

Position Overview – Greater Miami CVB, Vice President Multicultural Tourism Department Position Page 1 of 10

GREATER MIAMI CONVENTION AND VISITORS BUREAU VICE PRESIDENT MULTICULTURAL TOURISM DEPARTMENT POSITION (Miami, Florida) ABOUT MIAMI With 14.2 million visitors in 2013, Miami is one of the state's – and the world’s – most popular vacation spots. Though destinations often are said to offer something for everyone, the Miami area offers multiple enticements for everyone: The trendy nightlife of South Beach, bejeweled by the eye candy of the Art Deco district. The bustle of Calle Ocho and the highly caffeinated energy of Little Havana. The plush hotels of Miami Beach and the historic hideaways of Coral Gables. Seemingly endless shopping opportunities in modern, sprawling malls and the quiet, personal attention offered by the family-owned shops of Coconut Grove and many other corners of the region. The lures of deep-sea fishing and golf and tennis. Major league football, basketball, hockey and baseball. Boat shows and auto racing. Art festivals and outdoor food and wine extravaganzas. An international airport and the world’s busiest cruise port. The Miami area offers all of this – and so much more. PLACES TO SEE Greater Miami and the Beaches is a paradise of interconnected oceanfront cities, urban hubs, charming villages and tropical parks. Explore Miami’s diverse neighborhoods and see for yourself. Miami Beach and have a dozen vacations in one. It's your dream vacation. MIAMI BEACH Miami Beach, Florida's picturesque winter playground, has blossomed into a sophisticated community that’s full of visitors no matter the season. Read a book or chat with your travel companion on the edge of the beach. Wake up in a world-class accommodation - a boutique hotel in a restored deco building or an oceanfront resort. Later, visit museums and take a walk, or a jog, in a park with 360-degree views of the Atlantic Ocean. Shop at your favorite stores and discover unique boutiques with the perfect clothes, accessories, or home goods to take home and remember your trip by. Play eighteen holes at a nearby golf course. The food is spectacular; the seafood caught daily. If you're ready to turn in early after a day at the spa, we understand, but if your night is just starting when the sun goes down, there's a party every night. Miami Beach has it all. This beach destination has evolved into an urban metropolis with all the amenities of a beach- town and a big city, a thriving arts scene and a busy business center, the best hotels in the world are surrounded by natural wonderland with turquoise waters and skyscraper palms. Visit Miami Beach and have a dozen vacations in one. It's your dream vacation. AVENTURA Aventura is synonymous with world-class shopping. Aventura Mall is the largest mall in the area with six department store anchors and more than 280 shops. SearchWide™ Position Overview – Greater Miami CVB, Vice President Multicultural Tourism Department Position Page 1 of 10 As a residential neighborhood, Aventura has established its niche as an enclave of tropical landscaping. Water surrounds sleek high-rises and luxurious single-family homes. Twelve miles north of Miami and twelve miles south of Fort Lauderdale, Aventura is smack in the middle of metropolitan South Florida. CORAL GABLES Tree-lined boulevards, fountains, and winding roadways give Coral Gables, Florida its identity as "The City Beautiful." Coral Gables' giant swooping banyan trees and wide- open streets make it one of the most desirable and old-fashioned neighborhoods in the area. In fact, Coral Gables didn't evolve organically like much of Miami; George Edgar Merrick planned it in the 1920's. Shoppers flock to fine boutiques and specialty stores along Coral Gables' Miracle Mile to find the hottest new styles and the best in traditional artisanal products at specialty stores like leather goods and bridal shops. Brides from around the world saunter up and down the downtown Coral Gables area searching for their perfect gown, waiting to be found in one of the many boutiques and stylish shoppers are known fans of Merrick Park, the local luxury mall. Coral Gables restaurants appear on the culinary map for a variety of cuisines. Their elegant ambience and exacting service are taken for granted in Coral Gables, Florida - a city dedicated to fine living. Stop by Coral Gables on a Friday night and you'll stumble into one of the city's most popular happy hour spots. Other destinations in the area include Venetian Pool, the Biltmore Hotel and GableStage, Miracle Theater, Coral Gables Art Cinema and the University of Miami. DOWNTOWN MIAMI Downtown Miami pulsates with activity as commercial, cultural and leisure pursuits come together in the fastest growing area in Miami. Innovative skyscrapers line the sky and make up Miami's iconic skyline. Historic shopping arcades and storefronts packed with merchandise evoke Miami's origins as a trading town. Downtown Miami department stores and emporiums offer big city shopping with a cosmopolitan flair, while the area's diversity inspires dining delights in a variety of culinary styles. And of course, there are the amazing views from everywhere in Downtown. Downtown Miami's collection of skyscrapers shares a view of Biscayne Bay that's worth a million bucks. Ride the free elevated Metromover through downtown and stop off at Bayside Marketplace for lunch and shopping. Make time to visit one of the downtown museums such as History Miami or the Pérez Art Museum. The Downtown Miami Area is made up of several parts; the Brickell area, an international banking hub as well as a metropolitan residential community of tall buildings, hip bars and restaurants, and an internationally diverse group of residents; Omni, a blend of residential, commercial and hotels including the magnificent Adrienne Arsht Center for the Performing Arts; Park West, the Museum Park area; and the Miami Jewelry District. KEY BISCAYNE The secluded island of Key Biscayne, Florida can be reached via the scenic Rickenbacker Causeway crossing beautiful Biscayne Bay. Located south of Downtown Miami and north of Coconut Grove, Key Biscayne touts miles of golden sand beaches and quaint, quiet neighborhoods. Key Biscayne is a picturesque blend of low-key local flavor and relaxed tourist destination; it's the perfect place to unwind, relax and connect with one of Miami's natural beauty. Small boutiques and fresh seafood restaurants are all SearchWide™ Position Overview – Greater Miami CVB, Vice President Multicultural Tourism Department Position Page 2 of 10 over the small island of Key Biscayne. Palm tree lined streets and breezy island temperatures makes Key Biscayne the ideal spot for popular attractions that blend seamlessly with the lush natural landscape. The Crandon Park Tennis Center is home to the Sony Open tournament every March. The family friendly Miami Seaquarium is conveniently located right off the bridge onto Key Biscayne. Crandon Park Golf Course's intriguing terrain puts it among the top 50 public courses in Florida. Swim or kayak at Bill Baggs Cape Florida State Recreation and take a tour at the historic Cape Florida Lighthouse onsite. LITTLE HAVANA Hispanic culture permeates everything in Little Havana - colorful murals, monuments to heroes past and present, elderly men playing dominoes as they discuss politics and cigar rollers deep at work amidst Little Havana's ever-present aroma of Cuban coffee. These scenes of daily life in Little Havana play out amidst a backdrop of pulsating traditional Cuban and Afro-Cuban music, storefronts, unique art galleries and quaint typical restaurants. Little Havana landmarks include: Calle Ocho, the main drag of Little Havana, where fruit stands, art galleries, Cuban restaurants and cigar shops line the avenue and Walkway of the Stars, which honors Latin American celebrities including Gloria Estefan and Celia Cruz. At Domino Park, there are daily heated daily domino games among practiced locals. Take a break and grab a show at Tower Theater, a restored Art Deco theater and cultural venue. On the last Friday of each month, Little Havana hosts Viernes Culturales, or Cultural Fridays, a monthly gallery night showcasing the cultural arts scene of the neighborhood. Little Havana offers a taste of multicultural Miami at its best. WYNWOOD Wynwood is a trendy arts hub. The Wynwood Arts District contains over 70 galleries, museums and collections. It is the center of "cool" in Miami right now, drawing in thousands during Art Basel for its pop up parties and galleries and inspiring unusual collaborations between musicians, artists, graphic designers, commercial brands and all kinds of creative types. The streets of Wynwood are bustling; the once quiet neighborhood surrounded by warehouses is now in the midst of a gentrified renaissance. Enjoy clever plates of food al fresco in a café or scope out the Wynwood Walls, a giant set of outdoor murals decorated by some of street art's most famous names including, Shepard Fairey of the Obama Hope poster fame. Some have called the entire Wynwood area an outdoor street art museum, unrivaled by any other in its mix of high-brow artists joining in on the up-and-coming scene and street artists who claimed a wall as their own. Wynwood is a neighborhood in the City of Miami located north of downtown and roughly bounded by NW 36th Street (north), NW 20th Street (south), I-95 (west) and NE 1st Avenue (east). Gallery nights are held monthly, and the area is bustling during many of the annual art fairs held in Miami. SOUTH BEACH South Beach has been called the American Riviera and an Art Deco Playground. Yet there's more than fine white sand and colorful buildings to South Beach's fantasyland of exuberant Deco architecture. South Beach offers an eclectic mix of world-class boutiques, galleries and stores.

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