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Introduction To Introduction to September 2018 Sonae MC is the Leading Food Retailer in Portugal Key highlights Porto Region Market position in Grocery retail 1 in Grocery retail e-commerce in Healthy nutrition in Para-pharmacies 709 directly operated stores 49% real estate ownership(1) Azores ~30k employees (2) Turnover ~€4.1bn Lisbon Region Underlying EBITDA ~€301m (~7.4% margin)(3) Madeira Continente 100% brand awareness(4) Continente Modelo Continente Bom Dia ~85% loyalty card penetration in Portuguese Meu Super households(5) Note: For the purpose of the potential IPO and for this document, Sonae MC business is now defined as: i) the operation of food retail and adjacent formats (brands presented in the next slide), operated directly or through franchise agreements; ii) ownership and management of related retail real estate properties, part of which is leased to third and related parties, as well as iii) rendering back office services to related parties. Financial information relates to year ended 31 December 2017 and is based on unaudited preliminary annual combined financial statements for the potential IPO perimeter. Sonae MC’s store data as of June 2018. Sonae MC has additional 344 franchised stores and 1 outlet store. (1) Freehold real estate ownership calculated as stores sales area ownership in percentage of total stores sales area (based on December 2017 figures). (2) Turnover: total revenue from sales and services rendered. (3) EBITDA: profit before interest, tax, dividends, share of profit or loss of joint ventures and associates, depreciation and amortization, provisions and impairments losses and net capital gains/losses on disposal/(write off) of fixed assets excluding net gains on sale & leaseback transactions; Underlying EBITDA: means EBITDA excluding non-recurring items (capital gains/losses from sale & leaseback transactions of real estate assets). Underlying EBITDA is adjusted for items impacting comparability and thus provides an understanding of our underlying profitability. (4) Based on study by Instituto de Marketing Research (IMR) on behalf of Sonae MC. (5) FYE 2017. Source: Company information, PlanetRetail RNG, INE, CaixaBank BPI, Nielsen, IQVIA, as of 2018 P. 1 Multi-format Omnichannel Portfolio Food retail as core offer, complemented by adjacent formats Grocery retail portfolio Adjacent formats 87% TOTAL SALES AREA 13% TOTAL SALES AREA GROCERY PARA-PHARMACIES RETAIL URBAN (HEALTH, WELL-BEING HYPERMARKETS PORTFOLIO AND EYE-CARE) ORGANIC LARGE SUPERMARKETS SUPERMARKETS AND RESTAURANTS COFFEE SHOPS PROXIMITY SUPERMARKETS STATIONERY, BOOKS AND GIFTS E-COMMERCE PET CARE AND VET SERVICES • Grocery retail portfolio: with five distinct formats in premium high foot-traffic locations and a PROXIMITY comprehensive product portfolio STORES DIY RETAIL (FRANCHISE) • Adjacent formats: complementary proposals that build on the core food retail proposition to offer a comprehensive experience for our customers • E-commerce: leading platform that encompasses both grocery and adjacent formats Note: Store area data as of June 2018. P. 2 Track Record of >30 Years of Consistent Growth Acquired key Selected acquisitions competitor in in healthy nutrition Sonae MC has consistently been Madeira Launched Acquired at the forefront of market trends loyalty card major in Portugal – pioneering concepts competitor & channels and anticipating future pockets of consumer demand Opened 1st Launched para-pharmacy online platform Expanded into proximity formats Opened 1st Continente store Key focus areas Large format supermarkets Proximity, digital, + Fine tuning of value proposition health & wellness + Operating model sophistication Adjacent formats Note: Vertical axis illustrates historical turnover evolution in Portugal. P. 3 Key Investment Highlights 1 2 3 4 5 6 7 Attractive Leading food Strong retail Exceptional Highly Strong Clear growth market retailer in a network & brand power efficient financial strategy environment highly digital and customer operator performance competitive platform engagement environment Unique #1 food retailer Comprehensive Most recognized Best-in-class Track record of Three growth opportunity with ~22% market network of food retail brand in supply chain growth and FCF pillars, executed to gain direct share retail formats in Portugal with a capabilities and generation with by highly exposure to urban locations unique loyalty continuous focus best-in-class experienced the growing complemented by programme on efficiency margin and >40% management team Portuguese food an unrivalled covering ~85% real estate retail market digital platform of Portuguese ownership households(1) (1) As of 2017 Source: PlanetRetail RNG as of May 2018, INE P. 4 Following an Economic Downturn, the 1 Attractive Market Environment 2 3 4 5 6 7 Portuguese Economy is Thriving … which is being reflected in higher disposable The Portuguese economy has rebounded… income and consumer confidence Nominal GDP growth Portuguese household disposable income(1) - % growth rate Economic crisis Recovery Solid growth Economic crisis Recovery Solid growth Forecasts Forecasts 3.9% 4.1% 3.8% 3.7% 3.8% 4.0% 3.7% 4.1% 3.2% 3.4% 3.6% 3.6% 2.6% 2.8% 3.0% 1.9% 1.7% 1.1% (0.4%) (0.2%)(0.2%) (1.9%) (2.1%) (3.7%)(3.6%) (4.4%) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Unemployment rate Consumer confidence indicator(2) – quarterly average Forecasts 10 15.5% 0 13.9% -10 10.8% 11.1% 8.9% -20 7.3% 6.7% 6.2% -30 -40 -50 2010 2012 2014 2016 2017 2018 2019 2020 -60 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Jul-18 (1) Internal forecast for 2020. (2) Consumer confidence represents by how much optimistic views of consumers are superior to pessimistic views. Source: IMF World Economic Outlook database, Ministry of Finance, Eurostat, AMECO P. 5 The Portuguese Food Retail Market is 1 Attractive Market Environment 2 3 4 5 6 7 Growing and still Underpenetrated Portuguese food retail market is expected to continue its solid growth… … and is still relatively underpenetrated Food retail market size(1) – €bn 2017 Sales area per 100 inhabitants(2) – sqm 44.9 39.8 33.7 34.4 Forecasts Avg.: 33.0 27.0 +2.9% 18.1 -0.7% +2.3% 22.7 19.2 19.7 One of the highest 2017 Gross food retail sales per capita – €k growth rates among Western 3.7 European 3.2 countries Avg.: €2.7k 2.8 2.4 2.1 1.9 2009 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 % CAGR GE UK (1) Gross food retail format national sales. (2) Comprises area from modern grocery formats considered by PlanetRetail RNG. Source: PlanetRetail RNG as of May 2018. P. 6 Winners Will be Those who Best Adapt 1 Attractive Market Environment 2 3 4 5 6 7 to Changing Consumer Preferences Portuguese consumers are increasingly focused on… i ii iii iv WHAT WHERE HOW HOW they buy they buy they buy MUCH they pay + Value + Fresher + Proximity/urban + Convenient + Choices + Healthier + Omnichannel + Experience + Smaller basket size P. 7 Sonae MC is the #1 Food Retailer in Portugal 1 2 Leading Food Retailer in Portugal 3 4 5 6 7 and Has the Most Diverse Portfolio of Formats 2017 Grocery market share in Portugal and store portfolio A Leader in market share in price positioning 21.9% in diversity of formats in online grocery 20.8% in location of stores (with ~70% market share) 9.5% 8.8% 8.6% 4.1% 2.5% 1.1% Market entry date 1985 1980 1996 1995 1991 1979 1992 2006 # stores 567(1) ~400 ~50 ~250 ~250 ~540 ~20 ~60 Hypermarket (2) Format Supermarket (4) (2) Proximity (3) (2) E-commerce Note: Sonae MC store data as of 30 June 2018. Other players as of December 2017. Presence in formats based on store split as per PlanetRetail RNG in 2017. Hypermarket & Superstores >2,500 sqm; Supermarket 400 – 2,500 sqm; Proximity <400 sqm. Portuguese food retail market reached €19.7bn in 2017 as of May 2018. Ranking excludes department stores due to specific product sales mix. (1) Only includes Continente, Continente Modelo, Continente Bom Dia and Meu Super banners. (2) Player is present in format, although not representative: Pingo Doce operates 9 Hypermarkets, E-Leclerc operates 2 Proximity stores and has recently started an e-commerce operation. (3) Jerónimo Martins announced in April 2018 it would explore a partnership with a third party online platform (Mercadão). (4) Auchan launched a proximity growth programme in the beginning of 2017. Source: Company information, PlanetRetail RNG, CaixaBank BPI. P. 8 Sonae MC has Demonstrated its 1 2 Leading Food Retailer in Portugal 3 4 5 6 7 Ability to Grow Market Share 2014-2017 2007 2017 market share change 1 1 14.0% 21.9% 1.4p.p. 12.3% 20.8% 1.3p.p. 6.4% 9.5% 1.6p.p. 4.9% 8.8% 1.1p.p. 8.3% 8.6% 0.4p.p. 4.4% 4.1% -0.5p.p. 2.0% 2.5% 0.1p.p. 52% 77% 2007 top 8 2017 top 8 players players 0.1% market share 1.1% market share 0.2p.p. in total in total market market Note: Rankings exclude department stores due to specific product sales mix. Source: PlanetRetail RNG as of May 2018. P. 9 A Price Leader in a Highly Competitive and 1 2 Leading Food Retailer in Portugal 3 4 5 6 7 Promotional Market Sonae MC is consistently a price leader… …in a highly promotional market DECO Basket Price Index(1) Incidence of sales on promotion - % of sales, 2017 46% 120 34% 34% 28% 115 22% 113 113 16% 112 110 106 105 Spain Germany EU Italy UK Portugal 102 102 …although promotional activity has stabilized 100 100 Sep-15 Jun-16 Oct-16 Jun-17 Oct-17 Mar-18 Jun-18 Incidence of sales on promotion - % of sales Stabilising 50% Continente (2) Continente Modelo(2) Competitor A 45% 40% Competitor B Competitor C Competitor D 35% 2.1x Competitor E 30% 25% 20% 15% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (1) Basket prices indexed to the lowest price operator.
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