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Advertising and Media Summary Tombstone Chamber of Commerce Report for City Council - 2015-2016 June 14, 2016 The Tombstone Chamber of Commerce was organized to advance the general welfare and prosperity of the Tombstone area. Whether you realize it or not, the Tombstone Chamber has been very successful in promoting Tombstone tourism, and business community, year round. Cities all over the world have seen advantages in having a Chamber of Commerce. We hope you do too! Included, herein, is a summary of our 2015 – 2016 Marketing and Advertising campaign, thru April 30, 2016: The Chamber has been advertising in the following venues: *Where Magazine Distribution of 140,000 annually reaching over 630,000 readers a year (Tucson, Tubac, Phoenix, Scottsdale areas) *KVOA-4 Tucson 8991.3 Impressions Annually ◦ Tombstone Community page, 11,643 Page views KVOA Community Page: 17,928 Page Views ◦ Free advertising on their sister channel Cozi-TV. *(3) Clear Channel Billboards (Interstates 10 & 8, over a 4 week period our billboards delivered 634,816 impressions according to the TAB Outdoor Ratings) Cox Media o Tucson -Total spots ran 456 from July –March 2016 (American Heroes Channel, ESPN2, Hallmark Channel, Food Network, FX, History Channel, Travel Channel) this equates to 605,208 household impressions. o Phoenix-Total spots ran 156 from July- March 2016 (Travel Channel, History Channel 2, Golf Channel) this equates to 689,337 household impressions. o Digital Video Internet spots that targeted Canadian tourist (Quebec, Toronto, Montreal, and Calgary, British Columbia) from July-April 19, 2016 resulting in 283,973 impressions. *The Chamber Website 2016 2015 Average Monthly 14,687 Average Monthly 12,566 Visitors Visitors Average Monthly Page 44,062 Average Monthly Page 32,158 Views Views Annual Website 176,250 Annual Website Visitors 150,792 Visitors U.S.
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