BW Confidential's Beauty Insight Is Taking a Short Break for the Summer and Will Be Phebo, Rio De Janeiro, Brazil Back on August 23
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www.bwconfidential.com The inside view on the international beauty industry July 12 - August 22, 2018 #172-173 CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL Comment Inside The buzz 2 Finding retail growth News roundup n 2015, faced with growing competition from trendy, Netwatch 7 Iyouth-friendly and accessible stores like Ulta and Sephora, US-based department-store group Macy's acquired beauty Social media monitor retailer Bluemercury. The Bluemercury business with its mix of services, expert advice and up-and-coming brands Interview 8 was seen as a way for Macy's to win back some of its IFF group president fragrances beauty business, stay in tune with today's consumers and Nicolas Mirzayantz experiment with a new format. Macy's is pushing ahead with the chain's roll out. It Insight 11 launched a flagship store in New York City for Bluemercury Prestige fragrance in India last year, and just announced that it would open 55 new points of sale for the retailer. The move, coming in the midst of a major restructuring effort by Macy's involving the Show review 14 closure of more than 100 stores, clearly shows where the department-store operator MakeUp in Paris sees growth in retail coming from: high-end brands, good, knowledgeable staff and stores that purport to educate and entertain. Other retailers should perhaps take note. Store visit 18 BW Confidential's Beauty Insight is taking a short break for the summer and will be Phebo, Rio de Janeiro, Brazil back on August 23. In the meantime, stay up to date with all the latest industry news through our website www.bwconfidential.com and through our weekly news recap This Week in Beauty. Oonagh Phillips Editor in Chief [email protected] Get the essential beauty news of NEWthe week in one quick-read email every Friday with BW Confidential's THIS WEEK IN BEAUTY ALSO IN VIDEO A video highlight of the week's key news headlines in just under a minute News headlines daily on www.bwconfidential.com @BWCbeautynews News roundup At a glance... n Macy’s to open 55 new stores for Bluemercury n Sephora said to be gearing up for South Korea launch The buzz n The Shilla Duty Free officially opens Beauty&You in Hong Kong Stay informed with our daily news headlines on www.bwconfidential.com Retail US-based department store Macy’s is to open 55 new stores for its Bluemercury beauty chain between now and 2019, according to Bloomberg. The new doors are expected to be a mix of free-standing stores and shop-in-shops in Macy’s department stores. The additional stores will bring Bluemercury’s store count to 215. Macy’s acquired the Bluemercury beauty chain in 2015 for $210m in a bid to attract younger consumers, bring in new brands, differentiate its offer and better stand up to rivals Sephora and Ulta. Beauty chain Sephora (LVMH) is said to be gearing up for a launch in South Korea next year, according to industry sources. It is thought the launch could take place in the third quarter of 2019. A spokesperson for Sephora declined to comment or confirm the news. LVMH-owned Louis Vuitton has opened a men’s fragrance pop-up store at New York’s Rockefeller Center. The pop-up, open from June 14 to the end of August, coincides with the launch of Les Parfums Louis Vuitton’s first men’s fragrance collection. The pop-up was designed to resemble a flower and is made entirely of fragrance packaging. It features nearly 3,000 stacked, white paper tubes and an illuminated center display with nearly 100 perfume bottles designed by Australian designer Marc Newson. The five new fragrances BW Confidential 17 rue Louis Rouquier were created by Louis Vuitton master perfumer Jacques Cavallier Belletrud. 92300 Levallois-Perret [email protected] Tel: +33 (0)1 74 63 49 61 Dior (LVMH) has opened an apartment on Paris’ Place Vendôme to bring together what Fax: +33 (0)1 53 01 09 79 www.bwconfidential.com it calls a community of people who are passionate about perfume, including influencers, ISSN: 2104-3302 Publisher: Nicolas Grob the press and celebrity supporters of the brand. The brand will host dinners and other Editorial Director: Oonagh Phillips events at the apartment. An inaugural dinner party was held at the Place Vendôme [email protected] Journalist & Copy Editor: Katie Nichol apartment on June 26. The dinner was created by chef Jean Imbert, who drew his [email protected] Journalist: Monica Defrances inspiration from Maison Christian Dior fragrances. To coincide with the launch, actress [email protected] Contributors: Sophie Douez, Alex Wynne, and musician Lou Doillon, actress Charlotte Le Bon and Jean Imbert opened up their Renata Ashcar, Mayu Saini, Raphaëlle Choël, homes to Dior in a series of videos where they share their relationship with perfume. Corinne Blanché, Naomi Marcoulet, Kevin Rozario The videos launched online in July. Dior also revealed that it will open a new boutique Subscriptions 1 year: beauty insight (20 issues) + on Paris’ Champs Elysées in September that will stock the brand’s fragrance collection, magazine (4 issues) + This Week in Beauty candles, soaps and other perfumed home products. + daily news + collector’s guide: €549/US$769 [email protected] Advertising [email protected] Rihanna’s Fenty Beauty brand (LVMH) opened three pop-up shops in New York City to BW Confidential is published by Noon Media 513 746 297 RCS Nanterre preview its new Moroccan Spice Collection. Opened for one day each at three different Copyright © 2018. All rights reserved. locations in the city through June 27-29, the Fenty Beauty by Rihanna Moroccan Spice Reproduction in whole or in part without permission is strictly prohibited. Market pop-ups sold the new products ahead of their official global launch on n n n www.bwconfidential.com - July 12 - August 22, 2018 #172-173 - Page 2 CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL News roundup n n n July 6. The pop-ups also stocked the brand’s full range of make-up. Shoppers were able to get shade matched and learn complexion techniques from make-up artists or relax in the custom hookah lounge. The buzz Strategy London-based private-equity firm Blue Gem Capital Partners has acquired beauty brand Iconic London. Iconic London was founded in 2015 by Jade Elliott as a rebellious and affordable make-up brand for women aged 18-24. Its e-commerce platform has had over nine million global visits to date, according to the company, and the acquisition is set to support the brand’s US roll-out later this year. Elliott will remain in charge of the brand and continue as creative director in charge of new product development. Selma Terzic, who has previously held the roles of general manager at MAC and md at St Tropez, will step in as ceo. Blue Gem’s portfolio includes German skincare brand QMS Medicosmetics and retailer Liberty London. Travel retail South Korea-based The Shilla Duty Free officially opened its Beauty&You concept stores at Hong Kong International Airport at the end of June, marking a further step in the retailer’s road to expansion in East Asia. The unveiling follows a six-month soft launch. The six Beauty&You stores at the airport stock 200 brands, many of which are new to Hong Kong International Airport. The stores are devoted to beauty and accessories, although the cosmetics and STAY INFORMED WITH OUR fragrance offer dominates. The stores DAILY NEWS SERVICE put a strong focus on digital, offering virtual reality experiences and a virtual try-on magic mirror. There are also zones News headlines daily on www.bwconfidential.com reflecting specific themes, such as for men @BWCbeautynews or products for millennials. Estée Lauder Companies (ELC) has begun construction on a new travel-retail distribution center in Galgenen, Switzerland. The facility will be ELC’s third wholly owned and operated distribution center in Switzerland, which is its global travel-retail distribution hub and serves duty-free stores in more than 120 countries. The three-story, 20,000m2 All major news on the industry published every day on our website • (215,278ft2) facility was designed in • News headlines complement analysis and interviews in our Beauty Insight partnership with New York architect and print magazine BW Confidential is the destination for keeping up-to-date with what’s Richard Dattner and is slated for • going on in the industry and staying ahead of the competition completion by the end of 2021. n n n BW Confidential, the inside view on the international beauty industry The website - daily news•Beauty Insight - every two weeks •This Week in Beauty• The print magazine - four times a year •The Collector’s Guide - once a y ear News roundup n n n L’Oréal Travel Retail is launching the first large-scale media campaign in airports for its Vichy brand, to run for two months in over 35 locations across Asia. The campaign is focused on Vichy’s Mineral 89 Skin Fortifying Daily Booster, which will appear on large billboards or digital screens in airports including Beijing, Shanghai, Seoul, Hong Kong and The buzz Singapore. Vichy is currently present in nearly 50 Dermacenters (the brand’s merchandising concept for the brand) in travel retail. People Swedish beauty device manufacturer Foreo has named Filip Sedic ceo, effective immediately. Sedic is currently chairman of the board at Foreo and was the primary inventor of its range of devices. Sedic succeeds Paul Peros. Foreo was founded in 2013 and is now stocked in more than 10,000 stores globally. In 2017, more than 10 million products were shipped across its 70 markets.