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Serbia Smart serbia smart +381 11 3398 550 [email protected] siepa.gov.rs solution ICT is one of the most vibrant The Serbia Investment and Export Promotion Agency (SIEPA) was created in 2001 by the Government of and fastest growing sectors the Republic of Serbia to support foreign companies in Serbia, with a two-digit seeking to set up or expand their business presence in annual growth in the years Serbia and Serbian companies doing business abroad. A staff of 40 multilingual employees working out of the prior to the “Serbia has great potential in the company’s headquarters in Belgrade handles projects crisis. IT industry, that is why the world’s from and to all over the world. In 2010, the biggest software company decided We provide professional consulting services to firms to open a development centre in interested in setting up business operations in Serbia, ICT market is Belgrade”. focusing on all relevant issues in their decision making awakening process. Our network of contacts can link investors Mr. Christopher Brennan, and domestic to all levels of government as well as private service Central Eastern Europe General Manager, providers. We have created products such as suppliers Microsoft companies database and locations database, available at no are pushing hard to gain charge on our web site. They enable us to provide new business opportunities quick and up-to-date information to our clients. We would like to invite you to contact our expert staff especially in the field of out- which is ready to assist you and your business. SIEPA sourcing. is ready to offer information on the general investment environment as well as targeted legal and industry- specific advisory services. Our services are tailor-made to best match your company’s needs and requests. Enter Serbia’s IT Sector Introduction Over the past few years, the development and promotion of IT services (such as mobile internet technologies and applications, outsourcing and data transfers) has increased significantly. The number of economic entities using and dealing with IT in Serbia is also growing. On the global market, IT companies from Serbia are mainly engaged in the outsourcing of programme codes, testing software and designing websites, but also providing solutions in embedded industry. “After a lot of The main markets for outsourced industry are research, we found Germany, USA, Great Britain and Netherlands. Belgrade to be There is a recognized trend among outsourcing highly suitable for companies from Serbia to try and make their own products that have high export value on the the needs of our foreign markets. clients”. As the world market for IT continues to evolve Mr. Jitu Virwani, and outsourced software engineering, offshore Chairman, the Embassy systems design and integration continue to grow, Group Serbia is well placed both geographically and structurally to provide a cost effective and reliable alternative to other, already established markets. An outstanding pool of intellectual capital, attractive labour costs, excellent worker skills, a good communications network and a high fluency in English are just some of the key competitive advantages that should persuade international companies to expand their businesses to Serbia. ICT World Leaders in Serbia There are many leading global ICT firms that have already made a decision to set up their businesses in Serbia: • Cisco Systems • Intel • Redhat • Ericsson • Microsoft • SAP • Hewlett Packard • Motorola • Siemens • IBM • Oracle • Telenor Facts and Figures About Serbia’s IT Market A large number of Serbian IT companies offer very strong technical skills that have attracted partnerships with international firms and won them a place in high value market niches. IT Market in 2009 • There were around 1,544 Serbian IT companies with more than 12,000 employees. • The average number of full time employees per company was 7. • IT market revenue lowered to €424 million from 550 million in 2008. • Export of IT services was around €130 million. The IT sector experienced explosive growth before the recession Growth of the Serbian IT Market (mill. €) 550 600 460 500 424 326 400 280 300 200 100 0 2005 2006 2007 2008 2009 Source: Mineco IT sector growth of 11% p.a. 2005-2009 (37% in 2007) Revenue Generators of the Serbian IT Industry CAD/CAM 3% SCM 6% E-commerce 7% Apps infrastructure 8% Document management 9% Content management 10% Business intelligence 10% Portali 10% Accounting 11% CRM 11% ERP 13% Source: Serbian Chamber of Commerce Serbia IT sector is well diversified across products and services Export of Services in the IT sector of Serbia Export of IT Services in mill. € 2009 130 2008 150 2007 90 Source: Serbian Chamber of Commerce Structure of IT Services Export Programming Computer services 38% 45% 13% 4% System integration Embedded Source: Serbian Chamber of Commerce Structure of IT Services Export in mill. € Computer services 47 System integration 0.5 Embedded 17 Programming 65 Overall 129.5 Source: Serbian Chamber of Commerce Structure of IT Services Export in Number of Companies Computer services 114 System integration 22 Embedded 66 Programming 260 Overall 462 Source: Serbian Chamber of Commerce Structure of IT Services Export in Number of Employees Computer services 2,143 System integration 1,020 Embedded 369 Programming 1,847 Overall 5,379 Source: Serbian Chamber of Commerce Main Capabilities and Expertise of IT Sector Serbian IT companies offer a number of operating solutions that provide them with a competitive advantage in the European market. For example, pervasive English language skills amongst the workforce and a business culture that has much in common with companies in the nearby EU markets. Serbia also possesses highly skilled engineers, competent in a broad range of technologies, who support an efficient development of high quality software and systems integration. The highly skilled personnel have extensive expertise in developing front-end, back-end and middle-ware components but are also very proficient at understanding client requirements and creating tailored software and systems solutions. IT-Related Services and Main Capabilities Software development and IT services have the biggest export potential in the ICT sector. Serbian IT companies are already collaborating with companies from the USA, England, Ireland, Germany, Russia, the Netherlands, Canada, France, Croatia, Slovenia, Finland, Sweden and others. There is a whole spectrum of services that are offered by Serbian IT companies. The most common are: • custom application development; • solution providing; • software support and installation; • consulting and customisation applications; • outsourcing; • system integration and others. IT-Related Services (% of Companies Engaged in Particular IT Services) Software factory 12% ASP 18% Software products 38% IT training and education 46% Network consultig and integration 48% Hardware support and installation 60% System integration 62% Outsourcing 68% Consulting and customisation applications 70% Software support and installation 72% Solution provider 74% Custom application development 80% Source: SIEPA (The research was conducted by SIEPA using data obtained from the 50 biggest Serbian IT companies) The main competencies of Serbian IT companies include: • business intelligence; • telecommunications; • CRM; • ERP; • billing; • wireless and mobile services; • network and service management; • human resources; • accounting; • data warehouse management and others. Main Competencies (% of Companies With Particular Competencies) CAD/CAE/CAM 2% Localisation and globalisation services 8% CASE 10% Mission critical and recovery services 12% Knowledge management solutions 16% Front office solutions 18% Storage solutions 20% DMS/ECM 24% E-commerce 26% SCM services 28% Security 32% Application infrastructure providing 32% Data warehouse management 34% Accounting 40% Human resources 40% Network and service management 40% Wireless and mobile services 42% Billing 42% ERP 44% CRM 44% Telecommunications 48% Business intelligence 50% Source: (The research was conducted by SIEPA using data obtained from the 50 biggest Serbian IT companies) Programming Languages and Database Solutions Serbian IT companies possess exceptional expertise in all of the popular programming languages and frameworks such as MySQL, .NET, Java, C, C++, ASP, Visual Basic, PHP, Perl, XML and others. The telecommunications, banking and process manufacturing sectors were the top purchasers of software products, together comprising nearly 53% of the market share. The government, finance and telecommunications sectors will remain the most important source of demand for software applications on the Serbian market in the medium term. Serbian IT producers use different database programming software, mainly MS SQL, MySQL, Oracle, Postgres, DB2, Sybase and others. % of Companies Using Particular Programming Languages and Frameworks X++, XML, PERT and other * 2% and less ASP.NET 4% Visual Studio 6% Oracle Development Suite 6% Delphi 6% Perl 8% J2EE 12% C++ 14% C# 16% PL 18% PHP 32% Visual Basic 32% ASP 46% C 50% JAVA 50% .NET 52% SQL 52% * - NE VB, Hibernate, Struts, Spring, RDP Tools Source: SIEPA (The research was conducted by SIEPA using data obtained from the 50 biggest Serbian IT companies) % of Companies Using Particular Database Programming Solutions MS Acces, HSQL, Derby and other * 2% and less Sybase 6% SQL Server 12% DB2 12% Postgres 18% Oracle 38% MY SQL 54% MS SQL 60% * - IDS2, Interbase, FLREBIRD, IBM Hoste, IBM DB2, Questys,
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