The National Wildlife Refuge System
Total Page:16
File Type:pdf, Size:1020Kb
U.S. Fish & Wildlife Service A How-To Handbook to Support the National Wildlife Refuge System’s Centennial August 2001 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 A How-to Handbook to Support the National Wildlife Refuge System’s Centennial Part I Part VII The National Getting Started Speeches ■ Starting Out from Here ■ Tips for Preparing Speeches Wildlife Refuge ■ Focus Refuges ■ Sample Speech Outline ■ Useful Quotes System–– Part II Centennial Priority Projects Part VIII ■ What Your Station Can Do To Proclamations Celebrating a Get Involved ■ Obtaining a Proclamation ■ Sample Letter Requesting a Century of Part III Proclamation In the Beginning ■ Sample Proclamation Conservation ■ Centennial Fact Sheet ■ Sample Proclamation News ■ Legislation Release ■ Interior News Release Part IX Part IV Just the Facts Messages ■ Current Refuge System Fact ■ Service Messages Sheets ■ Refuge System Messages ■ Using these Messages Part X ■ Identifying Our Audiences Product Information Part V Part XI Special Events Helpful Information ■ Special Event Tip Sheet Addresses/Contacts ■ Invited Guests ■ National Wildlife Refuge ■ Inviting Congress System Outreach Team ■ Event Funding ■ FWS National Outreach Team ■ Three Examples using Partners ■ Public Affairs ■ Advertising ■ Volunteer Coordinators ■ Publicity ■ Division of Contracting and ■ Checklist General Services ■ Regional Special Event ■ National Sign Committee Examples ■ Congressional Affairs ■ March 14, 2003, Refuge System- ■ Publications Committee wide Time Capsule Special Event Templates Part VI ■ Blue Goose (stand alone) Media ■ Refuge System Design Element ■ Publicity through a News Story ■ FWS ■ Writing a News Release ■ Images of Theodore Roosevelt, ■ Sample News Release Paul Krogel, Rachel Carson, J.N. ■ Centennial Boilerplate Message “Ding” Darling, J. Clark Salyer for News Release Closing Additional Resources ■ Publicity through Public Service Advertising (PSA’s) ■ Sample Radio PSA’s ■ Sample Print PSA ■ Paid Advertising A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part I Getting Started A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial-July 2001 Part I-1 Starting Out from Here Showcasing All Service Programs Priority Outreach Projects Identified The U.S. Fish and Wildlife Service’s To help fulfill this goal, eleven plans for the Centennial anniversary priority outreach projects have been of the National Wildlife Refuge identified as major Centennial System include considerable Campaign activities that will impact attention to showcasing and on our entire agency. For example, strengthening the entire agency’s improving our stewardship and programs. infrastructure at Pelican Island, the first refuge, will make the refuge a The Refuge System is the Service’s premiere site to tell not only the land base, which attracts more than Refuge System story, but also the 35 million Americans every year. birth of migratory bird conservation, The System, then, is in an ideal wildlife law enforcement, and position to advance integrated endangered species protection. You stewardship of fish and wildlife can learn more about these projects resources, and to forge long-term in the “Centennial Campaign” partnerships to benefit all programs. document that all field stations Managing this land base provides received earlier. many opportunities to foster public understanding and appreciation for Focus Refuges all the programs, and all the work A few outstanding refuges have been the Service does. designated as Focus Refuges. These Focus Refuges were identified based The National Wildlife Refuge on wildlife spectacles, proximity to System is the stage for putting the media markets, Congressional Service in the limelight, and its support, ability to mobilize Centennial can be our best volunteers and partners, and cross- opportunity to do so. program resources (refuges clustered with other Service Putting It All in Place program offices.) Much has already been accomplished to lay the foundation Beginning in 2001 and continuing for our celebration. The National through 2003, these refuges––at Wildlife Refuge System Centennial least three per year in each region–– Act provides for establishing a will host a special centennial event. Centennial Commission of up to 10 Media focus and partnership support individuals appointed by the at these events will help spread the Secretary of the Interior. Congress word about the Refuge System. has declared the year 2003 as “The Finally, a time capsule burial will Year of the National Wildlife take place at every field station on Refuge”, and has requested that the March 14, 2003. President issue a proclamation calling on the people of the United These programs and projects you States to hold appropriate create and participate in will leave a programs, ceremonies and activities legacy for the next 100 years and to accomplish the goal of such a year. beyond. Part I-1 Focus Refuges Beginning in 2001 and continuing that these sites will open the door to National Wildlife Refuge Week through 2003, the Service and the the larger story of the Service and events, anniversary celebrations, Refuge System will direct its the Refuge System. and special days for public officials. attention to a few oustanding Use the Centennial as your theme to refuges–Focus Refuges–throughout Major special events will take place promote public awareness, the country. This focused effort will at these Focus Refuges. Other understanding, and action. attract the media and the public to refuges throughout the country are specific refuges with the promise encouraged to host open houses, 2001 2002 2003 Region 1 ■ San Diego NWRC, CA ■ Stone Lakes NWR, CA ■ Don Edwards San Francisco Bay ■ Nisqually NWR, WA ■ Stillwater NWR, NV NWR, CA ■ San Luis NWR, CA ■ Ridgefield NWR, WA ■ Hanford Reach, Saddle Mtn., Mid-Columbia NWRs, WA ■ Sacramento NWR, CA Region 2 ■ Cabeza Prieta NWR, AZ ■ Las Vegas NWR, NM ■ Buenos Aires NWR, AZ ■ Bosque del Apache NWR, NM ■ Tishimingo NWR, OK ■ Santa Ana NWR, TX ■ South Texas NWRs, TX ■ Aransas NWR, TX ■ Wichita Mountains NWR, TX Region 3 ■ Big Stone NWR ■ Ottawa NWR, OH ■ Upper Mississippi River ■ Neal Smith NWR, IA ■ Seney NWR, MI NFWR, IA, MN, WI ■ Sherburne NWR, MN ■ Horicon NWR, WI ■ Mark Twain NWRC, IL, IA, MO ■ DeSoto, Squaw Creek NWRs, IA, MO Region 4 ■ Wheeler NWR, AL ■ Reelfoot NWR, KY ■ White River NWR, AR ■ J. N. “Ding” Darling NWR, FL ■ Okefenokee NWR, GA ■ Alligator River, Pea Island ■ Bayou Sauvage NWR, LA ■ Noxubee NWR, MS NWRs, NC ■ Pelican Island NWR, FL Region 5 ■ Silvio O. Conte NWR, MA ■ Montezuma NWR, NY ■ Chincoteague NWR, MD ■ Chesapeake Marshland NWRC, ■ Eastern Massachusetts NWR, ■ Parker River NWR, MA MD MA ■ John Heinz at Tinicum NWR, PA ■ Long Island NWRC, NY ■ Patuxent Research Refuge, MD Region 6 ■ Quivira NWR, KS ■ Rocky Mountain Arsenal NWR, ■ Bear River Migratory Bird ■ Lostwood, Des Lacs, Upper CO Refuge, UT Souris NWRs, ND ■ Rainwater Basin WMD, NE ■ National Bison Range, MT ■ Sand Lake, Waubay, Tewaukon ■ Monte Vista NWR, CO ■ National Elk Refuge, WY NWRs, SD/ND Region 7 ■ Arctic, Yukon Flats, Kanuti ■ Tetlin NWR ■ All Alaska Refuges NWRs, AK ■ Alaska Maritime NWR (Joint Celebration) ■ Kodiak NWR, AK ■ Kenai NWR, AK A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part I-3 Part II Centennial Priority Projects Centennial Handbook If you’re going to go for the gold, it’s important to set your priorities. A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Part II-1 What Your Field Station Can Do ■ Support your Regional ■ Take advantage of AZA/ In addition to Centennial Team through Smithsonian partnership projects participation, communication and by partnering with local zoos and the eleven coordination. museums. ■ Establish a Centennial ■ Involve your Friends Group, national representative at your field volunteers and Cooperating station. Associations in the Centennial priority ■ Promote, support and assist a celebrations. refuge special event by: ■ Host a Congressional visit. projects, here ■ issuing a news release. ■ Participate in major outreach are some ■ using the Centennial closing events, e.g. Earth Day, IMBD, in your news release (see National Fishing and Boating examples of media section). Week, etc. ■ Commemorate Pelican Island by ■ Pursue a state or city what your investing in a boardwalk plank or proclamation (see proclamation flag. section). station can do ■ Buy a time capsule and host an ■ List your event in the Service’s event. Special Event Database. now to join in ■ Produce rack cards for your field ■ Support Centennial theme in station. speeches or talks. the Refuge ■ Meet visitor services minimum ■ Tailor and place movie trailers requirements, i.e. entrance sign. about the Refuge System in your local theaters. System ■ Serve as ambassadors at conferences–host a field trip to ■ Sell Centennial products at your Centennial your refuge or hatchery. bookstore through your Friends and Cooperating ■ Promote and participate in Associations. efforts. the call for photos for the 2003 calendar. ■ Contribute an article for the special Centennial edition of the “Fish and Wildlife News.” Part II-2 A How-to-Handbook to Support the National Wildlife Refuge System’s Centennial - August 2001 Visitor Services Initiative One of the best ways to increase