First Impressions: the Prohibition on Printed Calicoes in France, 1686-1759 Gillian Crosby

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First Impressions: the Prohibition on Printed Calicoes in France, 1686-1759 Gillian Crosby First Impressions: The Prohibition on Printed Calicoes in France, 1686-1759 Gillian Crosby A thesis submitted in partial fulfilment of the requirements of Nottingham Trent University for the degree of Doctor of Philosophy July 2015 Copyright statement This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non-commercial research. Any re-use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed to the owner of the Intellectual Property Rights. Abstract This thesis examines the French prohibition on both importing printed cotton from India and printing it in France between 1686 and 1759, an interdiction significantly longer than any other European country, and challenges the portrayal of the ban as a sustained protectionist measure for the anciennes manufactures. Although it was undeniably instigated for this reason, the ban was prolonged due to conflicting government policies, vested interests and an overriding fear for France’s reputation for high-quality products. The study shows that attacking a fledgling, technically incompetent industry conveniently concealed that the textiles trades’ loss of skilled workers and markets were the result of decades of a poor economic situation. The examination of primary sources has revealed how the government unwittingly handicapped the state-controlled French East India Company, whose main cargo was cotton, and the repeated granting of exemptions as appeasement negated the possibility of effective law enforcement and engendered perpetual confusion. Restricting the public’s use of the fabrics only excited demand, and the challenges of enforcing the ban and eradicating the banned merchandise are explored through a case study of Nantes. The correspondence of officials has revealed the extent to which provincial application of the law was discretionary, and evidence from prosecutions has shown that women of lower social status were particularly vulnerable. Significantly, this study has also uncovered that enforcement was indeed frequent and widespread, and that the severest sentences have been masked in prosecutions for other types of contraband. The complex processes involved in imitating Indian techniques, and the widely accepted method of transfer of technology from Asia are re-examined, confirming that French cotton prints were technically inferior throughout the period, and concurrent development to other European nations should not be assumed. The study has also revealed that a greater amount of the indiennes were used as furnishings than imagined, that different qualities circulated, and also that covert printing was mainly carried out on linen, which has been greatly overlooked. French printing continued to be inferior for decades, and the conclusions made on prohibition-era products based on later samples must be questioned. iii Table of Contents List of Tables ………………………………..vi Chapter 1: Commerce & Control ........................................................................................... 1 Organisation of the thesis ................................................................................................. 5 Previous authors’ work on the ban ................................................................................... 8 The development of commerce with Asia ..................................................................... 13 The textile trades in seventeenth-century France ........................................................... 20 The social relevance of the new materials ..................................................................... 28 Chapter 2: Contradiction & Confusion ................................................................................ 34 The Compagnie des Indes Orientales ............................................................................. 34 The Conseil de Commerce ............................................................................................. 38 1686-1690: The imposition of the ban and its aftermath ............................................... 42 1690-1700: The increasing contraband trade .................................................................. 52 1700-1706: Ineffective measures of control ................................................................... 57 Chapter 3: Provincial Enforcement of the Prohibition ........................................................ 74 Nantes in the Early Eighteenth Century: The hub of the Compagnie .............................................................................................. 74 A gateway for smuggled goods ....................................................................................... 93 iv Chapter 4: Technological Challenges ............................................................................... 100 Technical aspects of printing cotton ............................................................................ 103 Early European textile printing .................................................................................... 109 French envoys to India ................................................................................................. 117 Chapter 5: Contraband & Counterfeiting ........................................................................... 123 Increases in covert printing .......................................................................................... 128 The disdain of the ruling elite ...................................................................................... 135 Chapter 6: Imitation & Experimentation ........................................................................... 148 Clandestine activity and technical developments ........................................................ 149 An aristocratic atelier ................................................................................................... 156 Increasing technical competency ................................................................................. 162 Chapter 7: Debate & Dissent ............................................................................................. 169 Fashion’s Empire: the ‘Quarrel of the Calicoes’........................................................... 176 The end of the prohibition ............................................................................................. 182 Chapter 8: The Consequences of Repression .................................................................... 192 Bibliography ...................................................................................................................... 205 v List of Tables Table 1: List of goods in an inventory of indiennes in the possession of Paris merchants declared for permission to sell in June 1705. ......................... 70 Table 2: Analysis of the colours and patterns of clothing confiscated from citizens arrested for wearing toiles peintes in Nantes on May 26 and 27, 1713. .. 85 Table 3: Analysis of the clothing of women arrested for wearing ‘toiles des Indes’ in Rennes, August 25 to September 1, 1721. ........................................... 87 Table 4: Cost of producing cottons suitable for printing in France, compiled by the Rouen cotton merchants, and commissioned by the Intendant of Commerce, in 1755. .............................................................................. 179 Table 5: Summary of the duties and exemptions on foreign and domestic cotton in the rulings of 1759-1760. ....................................................................... 184 vi CHAPTER 1 Commerce & Control In the eighteenth century, the exquisite French Toiles de Jouy printed cottons gave their name to a whole genre of fabric prints, and today the name is still synonymous with classic floral designs for furnishings and clothing.1 (Figures 1 and 2.) The history of this industry in France from 1760 onwards is well documented, particularly of the factory of German- born entrepreneur Christophe-Philippe Oberkampf at Jouy-en-Josas, near Paris, and his contemporaries in Alsace, which produced printed textiles on a grand scale.2 The preceding seventy-three years, from 1686 to 1759, when importing patterned cotton from Asia was banned, and printing on all fabrics was prohibited in France, has been less studied. More than eighty rulings during that time vainly sought to hold back the fashion for the bright, light and highly coloured fabrics from India, which were imported into Europe in significant quantities from the middle of the seventeenth century onwards.3 The prohibition is persistently defined as a protective measure for the long-established French textile industries. This was indeed a primary motivation for its initiation, however, this thesis challenges the supposition that it was also the unique reason the ban was maintained for such an excessively long period. Against the background of the introduction of fabric printing techniques from Asia to Europe, the aim of this study is to establish the varied reasons and interlinked motives for the length of the prohibition in France, and the circumstances which led that country, the location of some of the earliest experiments with printing, to fall behind its neighbours and stagnate technologically. The thesis questions why, as well as terminating the importation of indiennes (as all printed
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