Report of the Executive Director for Calendar Year 2010
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Admini.StTalion MBE 148/45 Glenferrie Road Malvern, Vic 3144 Phone: 03 9507 2315 Fax: 03 9507 2316 Email: [email protected] We.hslte: www.mca.org.au ABN 85 070 619 608 Exet::utJve DlredDr Tel: +61 (0)2 9251 3816 Fax: +61 (0)2 9251 3817 Emall: [email protected] Music COundl of Australia Music. Play for life campaign Tel: 02) 4454 3887 or 0439 022 257 Emall: [email protected] Website: www.muslcplayforllfe.org Austnlla's representJJIJ!Ie m the I~ Music Coundl REPORT OF THE EXECUTIVE DIRECTOR FOR CALENDAR YEAR 2010 This report is based on the report to the Council members at the September AGM, updatsd in key aspects to the end of the year. CONTENTS October 2009 to September 2010, with some extension Tn matters such as lists of advocacy A. Purpose of the MCA projects or financial end of year results. B. Highlights of the Year 2009-2010 MCA's work is divided along the lines suggested C. Infonnation Services in the statement of purpose: Information Services, Research, Advocacy and D. Research and Policy Representation, and Projects. E. Advocacy and Representation lnfonnation services F. Projects Music Forum magazine has published an online G. Governance and Administration version as part of a plan to counter falling subscription and advertising income. The print H. In Conclusion version will continue. The Music Forum website Is a sort of MCA media centre with access to all MCA online A. PURPOSE OF THE MCA publications: the weekly eBulletins, two monthly The purpose of the Music COuncil of Australia eNewsletters, the IMC Music World News, and (MCA) is to bring together all sections of the the other eight MCA websTtes. The site will be music community In order to advance a dtwrse open access except for Music Forum magazine and vibrant musical life throughout Australia. To which will be an MCA member benefit, secured achieve this, MCA, independently and in behind a paywall. partnership, gathers and provides information, Website development has become a continuing conducts research, undertakes advocacy, activity as has serial renovation. Several new ensures representation in relevant forums, and sites have been commissioned: initiates and realises projects that advance • musidncommunities.org.au, for the Music in musical life. Communities Network B. HIGHUGHTS OF THE YEAR • MusicEducation.edu.au for music teaching in 2009-2010 schools This set of highlights gives the thrust of the • aymc.org.au for the Australian Youth Music activities over the period between AGMs -viz. Council. 1 Also commissioned but not completed is a site Responsive advocacy for music careers and business, and funding has Many submissions have been prepared for been sought for a classical music site to carry government. MCA may be the most consistent out some recommendations of the 2010 and most broadly responsive advocate in the Classical Music Summit. cultural sector. This is a list of titles of The refereed MCA Journal of Music Research submissions responding to invitations from Online has published its first four papers. government and others. MCA has had Other information services continue: the annual significant impact through some of these conference, the Assembly, is classified as an submissions. Note the diversity. information service. It was held in Brisbane and Spectrum Reallocation in the 7000MHz considered weighty matters such as the Digital Dividend Band outcomes of the Classical Music Summit, education, the NBN and made The Arts Shape Paper for the National recommendations for actions in 2010-2011, Curriculum reported below. There is no other Australian 2010 Review of the Australian Independent music conference with the grasp and breadth of Screen Production Sedor the MCA Annual Assembly. Research Bringing Aussie Musicians Centre Stage Most MCA research is in support of advocacy. Alterations to Code 4 {Australian Music Content) Therefore, in this report the outcomes are listed of the Australian Broadcasting Standard in the advocacy section. Here are some other Negotiation of the Trans-Pacific Partnership research activities. Free Trade Agreement (3 submissions) Cooperative Research Centre. MCA accepted an Review of Regulatory Burdens on Business invitation from the Queensland University of Review of Bilateral and Regional Trade Technology to be a partner in a bid for funding Agreements (3 submissions) for a Cooperative Research Centre for Performance Benchmarking of Australian Entertainment and the Arts. The application was Business Regulation: Occupational Health and not successful. Safety A Guide to Music Research in Australia. This is a Response to the Contemporary Music comprehensive online list of sources. Development Discussion Paper International trends in audiences and Digital Dividend Green Paper production for classical music, with special reference to orchestras was a contribution to Content and Access: The future of program the MCA Classical Music Summit on July 12. standards and captioning requirements on digital Focus groups for the Classical Music Summit. Ten groups were organised in preparation for The Development of a National Cultural Policy the summit. Content and access: The future of program Music expenditure in Australian television standards and captioning requirements on digital television multi-channels production 1998-2007. There has been a long attempt to initiate a second stage with the International Film Co-Production Program collaboration of Screen Australia. Pro-active advocacy: Music. Play for Life A national survey of post-secondary music The national campaign for more music making education provision. This project has been increased in strength once again. It continued delayed but collection of data is scheduled for its core activity of servicing its network, now of 2011. almost 7,000 people, with information and Sustainable Futures. MCA is an industry partner, advocacy materials. It also expanded its along with the International Music Council, in projects. this major international study of the situation of Music. Count Us In. This project builds the traditional musics led by Queensland status of music education in schools by focusing Conservatorium Research Centre. national attention on a pop song, written by Advocacy and Representation students, arranged for a variety of school MCA's advocacy activity has achieved an performing groups, and by recruiting schools to unprecedented range and intensity. learn it and agree to perform it at an appointed time and date. Media exposure is deep and wide. 2010 is the fourth consecutive year for the project, which runs with a $480,000 2 contract fee from the federal Department of Letter to Minister re regulations that are Education. Nearly 500,000 students, teachers harming live venues in melbourne. and parents, from 1630 schools, participated: Commercial free to air licence fee rebates and about 15% of schools in Australia. Professional local content. Letter to the Minister for development workshops were given to 1000 Broadband, Communications and the Digital primary school classroom teachers this year. Economy. Prepared by an alliance of the ACS, Beyond fulfilling its status-raising objective, ADG, AGSC, ASEG, AWG, MEAA, MCA, SPM. research shows the program leads to pro-music Content and Access: The future of program decisions being made in participating schools. standards and captioning requirements on Flame Awards. The 2010 Flame Awards are digital television. Department of Broadband, supported by a $10,000 donation from Communications and the Digital Economy. philanthropists, Robert and Elizabeth Albert. Prepared by an alliance of film industry Media support comes from ABC Classic FM and, organisations and the Music Council. for the first time this year, ABC Local Radio The National Curriculum and strategic advocacy around the country. The 2009 singing-themed for music and the arts. A paper for the music Awards were won by Melbourne High, an all education community. boys selective secondary school where all young men sing, often. This year the Awards recognise Federal election. Correspondence and proposals primary school instrumental music programs. sent to the main parties including the Greens and the Democrats. Music in Communities Network. This national support network, recommended by the 2008 Efficiency dividend. Deploring the application of summit, was launched in 2009. It now has 120 the 1.5% 'efficiency dividend' to the Australia paid-up members and a talented new Council and so effectively to artists and arts coordinator. A regional networking day was companies. piloted successfully in Wollongong, NSW, as a Representation template which will be rolled out across MCA is a member of eleven alliances or Australia in future. A small conference was held associations where decisions or activities in conjunction with the Assembly in Brisbane. affecting music might eventuate. In recent Both events were received with great times, membership of the education-related enthusiasm by the participants. The Music in entities has been crucial. It also attends Communities Awards are run under the Network meetings under many other auspices. It is the banner. Six community music organisations Australian affiliate of the world peak music were honoured in the 2009 Awards, including organisation, the International Music Council, of overall winners, Music For Everyone, ACT and which the MCA Executive Director was President Ambient Orchestras, VIC. until the beginning of this reporting period. Making Music Being Well. This week-long series Projects of events is coordinated jointly by MPFL and the In the Projects category are MCA activities that Australian Music Therapy Association. fulfil its purpose but do not fit easily into the Grassroots music supporters ran over 500 categories above. events in nursing homes, hospitals, schools, shopping centres and parks, involving more Australian Youth Music Council: The AYMC, than 35,000 people - a dramatic rise since last established in mid-2009, has established its own time. website and is collaborating with MCA to create the music careers and business skills site. It set There are many other Music Play for Life up its first public conference in Brisbane over activities, detailed below.