Admini.StTalion MBE 148/45 Glenferrie Road Malvern, Vic 3144 Phone: 03 9507 2315 Fax: 03 9507 2316 Email: [email protected] We.hslte: www.mca.org.au ABN 85 070 619 608 Exet::utJve DlredDr Tel: +61 (0)2 9251 3816 Fax: +61 (0)2 9251 3817 Emall: [email protected] Music COundl of Australia Music. Play for life campaign Tel: 02) 4454 3887 or 0439 022 257 Emall: [email protected] Website: www.muslcplayforllfe.org Austnlla's representJJIJ!Ie m the I~ Music Coundl

REPORT OF THE EXECUTIVE DIRECTOR FOR CALENDAR YEAR 2010

This report is based on the report to the Council members at the September AGM, updatsd in key aspects to the end of the year.

CONTENTS October 2009 to September 2010, with some extension Tn matters such as lists of advocacy A. Purpose of the MCA projects or financial end of year results. B. Highlights of the Year 2009-2010 MCA's work is divided along the lines suggested C. Infonnation Services in the statement of purpose: Information Services, Research, Advocacy and D. Research and Policy Representation, and Projects. E. Advocacy and Representation lnfonnation services F. Projects Music Forum magazine has published an online G. Governance and Administration version as part of a plan to counter falling subscription and advertising income. The print H. In Conclusion version will continue. The Music Forum website Is a sort of MCA media centre with access to all MCA online A. PURPOSE OF THE MCA publications: the weekly eBulletins, two monthly The purpose of the Music COuncil of Australia eNewsletters, the IMC Music World News, and (MCA) is to bring together all sections of the the other eight MCA websTtes. The site will be music community In order to advance a dtwrse open access except for Music Forum magazine and vibrant musical life throughout Australia. To which will be an MCA member benefit, secured achieve this, MCA, independently and in behind a paywall. partnership, gathers and provides information, Website development has become a continuing conducts research, undertakes advocacy, activity as has serial renovation. Several new ensures representation in relevant forums, and sites have been commissioned: initiates and realises projects that advance • musidncommunities.org.au, for the Music in musical life. Communities Network B. HIGHUGHTS OF THE YEAR • MusicEducation.edu.au for music teaching in 2009-2010 schools This set of highlights gives the thrust of the • aymc.org.au for the Australian Youth Music activities over the period between AGMs -viz. Council. 1 Also commissioned but not completed is a site Responsive advocacy for music careers and business, and funding has Many submissions have been prepared for been sought for a classical music site to carry government. MCA may be the most consistent out some recommendations of the 2010 and most broadly responsive advocate in the Classical Music Summit. cultural sector. This is a list of titles of The refereed MCA Journal of Music Research submissions responding to invitations from Online has published its first four papers. government and others. MCA has had Other information services continue: the annual significant impact through some of these conference, the Assembly, is classified as an submissions. Note the diversity. information service. It was held in Brisbane and Spectrum Reallocation in the 7000MHz considered weighty matters such as the Digital Dividend Band outcomes of the Classical Music Summit, education, the NBN and made The Arts Shape Paper for the National recommendations for actions in 2010-2011, Curriculum reported below. There is no other Australian 2010 Review of the Australian Independent music conference with the grasp and breadth of Screen Production Sedor the MCA Annual Assembly. Research Bringing Aussie Musicians Centre Stage Most MCA research is in support of advocacy. Alterations to Code 4 {Australian Music Content) Therefore, in this report the outcomes are listed of the Australian Broadcasting Standard in the advocacy section. Here are some other Negotiation of the Trans-Pacific Partnership research activities. Free Trade Agreement (3 submissions) Cooperative Research Centre. MCA accepted an Review of Regulatory Burdens on Business invitation from the Queensland University of Review of Bilateral and Regional Trade Technology to be a partner in a bid for funding Agreements (3 submissions) for a Cooperative Research Centre for Performance Benchmarking of Australian Entertainment and the Arts. The application was Business Regulation: Occupational Health and not successful. Safety A Guide to Music Research in Australia. This is a Response to the Contemporary Music comprehensive online list of sources. Development Discussion Paper International trends in audiences and Digital Dividend Green Paper production for classical music, with special reference to orchestras was a contribution to Content and Access: The future of program the MCA Classical Music Summit on July 12. standards and captioning requirements on digital Focus groups for the Classical Music Summit. Ten groups were organised in preparation for The Development of a National Cultural Policy the summit. Content and access: The future of program Music expenditure in Australian television standards and captioning requirements on digital television multi-channels production 1998-2007. There has been a long attempt to initiate a second stage with the International Film Co-Production Program collaboration of Screen Australia. Pro-active advocacy: Music. Play for Life A national survey of post-secondary music The national campaign for more music making education provision. This project has been increased in strength once again. It continued delayed but collection of data is scheduled for its core activity of servicing its network, now of 2011. almost 7,000 people, with information and Sustainable Futures. MCA is an industry partner, advocacy materials. It also expanded its along with the International Music Council, in projects. this major international study of the situation of Music. Count Us In. This project builds the traditional musics led by Queensland status of music education in schools by focusing Conservatorium Research Centre. national attention on a pop song, written by Advocacy and Representation students, arranged for a variety of school MCA's advocacy activity has achieved an performing groups, and by recruiting schools to unprecedented range and intensity. learn it and agree to perform it at an appointed time and date. Media exposure is deep and wide. 2010 is the fourth consecutive year for the project, which runs with a $480,000 2 contract fee from the federal Department of Letter to Minister re regulations that are Education. Nearly 500,000 students, teachers harming live venues in melbourne. and parents, from 1630 schools, participated: Commercial free to air licence fee rebates and about 15% of schools in Australia. Professional local content. Letter to the Minister for development workshops were given to 1000 Broadband, Communications and the Digital primary school classroom teachers this year. Economy. Prepared by an alliance of the ACS, Beyond fulfilling its status-raising objective, ADG, AGSC, ASEG, AWG, MEAA, MCA, SPM. research shows the program leads to pro-music Content and Access: The future of program decisions being made in participating schools. standards and captioning requirements on Flame Awards. The 2010 Flame Awards are digital television. Department of Broadband, supported by a $10,000 donation from Communications and the Digital Economy. philanthropists, Robert and Elizabeth Albert. Prepared by an alliance of film industry Media support comes from ABC Classic FM and, organisations and the Music Council. for the first time this year, ABC Local Radio The National Curriculum and strategic advocacy around the country. The 2009 singing-themed for music and the arts. A paper for the music Awards were won by Melbourne High, an all­ education community. boys selective secondary school where all young men sing, often. This year the Awards recognise Federal election. Correspondence and proposals primary school instrumental music programs. sent to the main parties including the Greens and the Democrats. Music in Communities Network. This national support network, recommended by the 2008 Efficiency dividend. Deploring the application of summit, was launched in 2009. It now has 120 the 1.5% 'efficiency dividend' to the Australia paid-up members and a talented new Council and so effectively to artists and arts coordinator. A regional networking day was companies. piloted successfully in Wollongong, NSW, as a Representation template which will be rolled out across MCA is a member of eleven alliances or Australia in future. A small conference was held associations where decisions or activities in conjunction with the Assembly in Brisbane. affecting music might eventuate. In recent Both events were received with great times, membership of the education-related enthusiasm by the participants. The Music in entities has been crucial. It also attends Communities Awards are run under the Network meetings under many other auspices. It is the banner. Six community music organisations Australian affiliate of the world peak music were honoured in the 2009 Awards, including organisation, the International Music Council, of overall winners, Music For Everyone, ACT and which the MCA Executive Director was President Ambient Orchestras, VIC. until the beginning of this reporting period. Making Music Being Well. This week-long series Projects of events is coordinated jointly by MPFL and the In the Projects category are MCA activities that Australian Music Therapy Association. fulfil its purpose but do not fit easily into the Grassroots music supporters ran over 500 categories above. events in nursing homes, hospitals, schools, shopping centres and parks, involving more Australian Youth Music Council: The AYMC, than 35,000 people - a dramatic rise since last established in mid-2009, has established its own time. website and is collaborating with MCA to create the music careers and business skills site. It set There are many other Music Play for Life up its first public conference in Brisbane over activities, detailed below. the day preceding the MCA Assembly. AYMC Pro-active Advocacy: other has assisted in the new Recount project as part This is advocacy taken on MCA's initiative of Music. Count Us In and was a valued without invitation by government. Advocacy contributor to APRA's Sound Summit. AYMC topics include the following: representatives have attended other gatherings Negotiation of the Trans-Pacific Partnership including the Young People and the Arts Free Trade Agreement. The Minister for Trade. Symposium, and the Accessible Music Pathways workshop. Remove obstacles to Australian touring by artists from developing countries. Australian Musical Futures: It is stated that 'The purpose of the Music Council of Australia (MCA) is to bring together all sections of the music community in order to advance a diverse and vibrant musical life throughout Australia ... " 3 Since 2008, one of the best ways of realising their value is including in the totally equity, they this purpose has been the Australian Musical are accepted on the basis that they will be Futures series of think tanks and music loaned to musicians and only in dire summits. circumstances should they be sold to meet the The 2009 think tanks addressed the problems organisation's debts. Added to equity brought and opportunities brought upon the record forward from 2009, MCA ended 2010 with total industry by digitisation. In 2010, MCA followed equity of $249,874, by far a record for the through on some of the main recommendations. organisation. The Australia Council requires In the opinion of Prof Phil Graham of QUT, the equity of 20% of expenditures and it has been digital distribution think tanks have been a MCA's objective to achieve this as soon as "game-changer". possible. Excluding the value of the musical instruments, equity at the end of 2010 was The Australian Musical Futures project for 2010 22% of expenditures. The MCA intends to was a National Classical Music Summit. After return to spending money on programs. The mounting ten focus groups around the country surplus does not derive from the core funding and creating or assembling a great deal of but from contract and other income. information, research and statistics, MCA presented an all-day summit for 100 people. Marketing. For the first time, MCA has in Subsequently, a strategy group was formed and Dianne Webbey an effective Marketing Officer. from all the recommendations, settled upon an Initial work has focussed on building initial 27 actions, for many of which MCA has membership and advertising revenue. With nine taken responsibility. This is a major contribution websites and multiple eBulletins, MCA is to the future of classical music in Australia. beginning to garner sales of web advertising. National Instrument Bank. The NIB made Board. The Board, expanded to 9 members, gentle progress during the year. A valuable A E has met 7 times. Members cover their own Smith violin was donated by Brennan Keats costs including interstate travel to the two face (thank you!) and is being awarded to the to face meetings. Their contributions have been winner of a Queensland Symphony Orchestra invaluable. concerto competition. Among other initiatives, Volunteers. Nearly 400 people have made an instrument has been loaned to a student at direct contributions to the program during the Orange Regional Conservatorium as a trial in year. This does not include participants such as building quality in regional areas. The concept those who e.g. set up events for Making Music of the bank is strong, resources limited. Being Well or organised performances under MCA Freedman Music Fellowships. These Music. Count Us In. were reinstated this year and conducted very successfully. Winner of the classical fellowship is We now move to the detailed report. violinist Kristian Winther and of the jazz fellowship is guitarist Ben Hauptmann. Freedman Jazz, the concert, was held again at C. INFORMATION SERVICES Sydney Opera House and included a full house, The purpose of MCA Information Services a big band and a 14-member jazz chorus. The is to empower Australian music Fellowships are made possible through the professionals in all fields by providing great generosity of Laurence and Kathy information and opportunities. It also is Freedman and the Freedman Foundation. an important portal for overseas inquiries Administration about Australian music. Triennial funding. 2010 is the second year of Music Forum magazine triennial funding of $200,000 a year from the Music Board of the Australia Council. This has Published quarterly. It'reveals and debates added enormously to capacity and stability and developments in music and musical life, and the MCA's appreciation is extended to the Australia situation of music culturally and politically in Council for this core assistance. Australia and the world~ Financial. In calendar year 2010, MCA Music Forum has maintained and improved its received income of $916,838 and incurred standards and retains its position as one of the expenses of $895,281, for a surplus of $21,557. most important arts journals in the country. In addition, there were donations of As reported last year, subscriptions to the instruments to the National Instrument Bank to magazine fell significantly. Suspected causes the value of $52,500. Note that although these were the financial crisis, the general decline in instruments are the property of the MCA and sales in periodicals and some problems of our 4 . 8768726 664431 9695615 689302 10957057 673997 10287827 596522 11379107 699334 10328546 654819 9618772 682185 6606328 528857 6344278 544755 5409537 256086 374174 459286 17757 14243 8571 1308 13384 6697010 39247 257148 427301 532734 21030 17282 8928 1419 14423 9160782 44007 276797 535761 651958

Compare this with the previous year. There were increases over the previous year of 32% in the number of visits, 21% increase in number of pages visited, and 13% increase in hits.

The contents of the main site are too complex MCA Music in Australia Knowledge Base to describe fully here, but include the following: This is a part of the main site. Under the • Descriptions of MCA and its services editorship of Hans Hoegh-Guldberg, this unique • Access to the website for Music. Play for MCA website resource has grown to give Life and then the four other websites managed detailed information about much of the by that program structure and activity in the Australian music sector. However, due to Hans's engagement on • The MCA Music in Australia Knowledge a major international ecology project, and then Base (see below). subsequent ill health, the Knowledge Base has • A guide to music research in Australia, not been expanded in the past year. prepared for MCA by the Queensland An even bigger picture Conservatorium Research Centre under the guidance of Huib Schippers There are now nine MCA websites. Each is intended for a different purpose and audience. • Lists of music teachers, music A strategic decision has been made to create scholarships, music camps, performing special purpose websites as a means to reach ensembles for amateurs, professional particular audiences, rather than combine the ensembles that perform for children information in multi-purpose sites. • Some key national and international arts The Music. Play for Life websites policy documents There are sites for • MCA research documents • Music. Play for Life • MCA advocacy documents • Music. Count Us In • MCA policy documents • Music in Communities Network • MCA Annual Addresses • Guitars for Schools • CD reviews and book reviews, published • Making Music Being Well earlier in Music Forum magazine.

6 The Guitars for Schools site is not active In April the committee organised the because neither is the program at the moment. distribution of calls for papers to some 35 The other sites are continually renewed with international music research organizations and increasing emphasis on interactivity. Traffic is this has resulted in some promising building on all. submissions. The Committee has decided to issue CFPs at regular intervals to maintain the Journal of Music Research Online flow of submissions. www.jmro.orq.au JMRO is managed by This refereed online journal was officially launched on April 30, 2009 at the University of • Dr Jula Szuster, Managing Editor Adelaide, which is providing some financial • Dr Sylvan Elhay, Treasurer, Webmaster support to the initiative. It seems an • Mr Steven Knopoff appropriate time to present some detail about • Dr Helen Rusak, Secretary the journal. • Dr Graham Strahle • Prof Ted Nettelbeck JMRO invites submission of papers across a wide range of music research areas: and has the following members on its Editorial Board: Composition Early Music Michael J Burden, New College, University of Ethnomusicology Oxford, United Kingdom Gender Studies in Music Mark Carroll, University of Adelaide, Australia Interdisciplinary Studies in Music Angela Kimi Coaldrake, University of Adelaide, Music Education Australia Music Technologies Craig De Wilde, Monash University, Australia Musicology Malcolm GW Gillies, City University London, Performance Practice United Kingdom Popular Music Rosalind J Halton, University of Newcastle, Australia Some 40 manuscripts have been received of Shane Homan, Monash University, Australia which 12 are in review and five are about to be Roy Howat, Royal Academy of Music, United assigned. The journal was established as a Kingdom vehicle for the publication of scholarly articles in Graeme Koehne, University of Adelaide, music research which are of the highest Australia international standard. The high standard for Elizabeth Mackinlay, University of Queensland, acceptance has resulted in an 85% rejection Australia rate. Michael Morley, Flinders University, Australia JMRO is proud to have now published four high David Pear, City University London, United quality articles. Summaries of these articles Kingdom have appeared in Music Forum. John Phillips, B & L Music, Australia The University of Adelaide, generously funded Heather Platt, Ball State University, United the Journal last year. JMRO met the conditions States set by the University for a second year of Huib Schippers, Griffith University, Australia funding (publication of four articles in its first Larry Sitsky, Australian National University, year) and so has now received $5000 for the Australia year 2010-2011. We believe that JMRO is on Graham Strahle, University of Adelaide, target to meet its 2010-2011 target of Australia publishing at least another five fine articles. Stephen Whittington, University of Adelaide, Australia JMRO has now been assigned an ISSN and in Amanda Winkler, Syracuse University, United 2011 will seek an A rating from the ARC. States Earlier this year JMRO conducted a review of its Sylvan Elhay, University of Adelaide, Australia policy on membership of the Editorial Board. It Steven Knopoff, The University of Adelaide, was decided to extend the length of Australia membership from 2 years to 3 years. Two new Theodore John Nettelbeck, University of editors, Heather Platt and Amanda Winkler, Adelaide, Australia have been appointed. Helen Kathryn Rusak, University of South Australia, Australia

7 Graham Strahle, University of Adelaide, contracting AYMC as the builder. At the time of Australia writing: Jula Isabel Szuster, University of Adelaide, $4,000 in grant funds were secured from the Australia. winding up of CREATE Australia JMRO has 390 registrants of whom 180 have An agreement was reached that the site would registered themselves as authors. link to the arts careers hub being built by NAVA Most of the other registrants are readers and (see music education site, above) reviewers. The balance is made up of members An agreement was reached with Alex Masso, of the Editorial Board, copy editors, layout Chair of AYMC, that it would contract to editors and proofreaders. manage the work MusicEducation.edu.au Initial site specifications have been worked out This is a new site. After the publication of the by Masso, David Worrall and Dick Letts; Tracy National Review of School Music Education in Redhead has been identified as the potential 2005, the Coalition Government established the consultant to create the content and Scott Music Education Advisory Group (MEAG) to Tonges to build the site. advise the Minister on the implementation of its The site will be, initially, a portal. The plan is to recommendations. In the event, the main lines incorporate the MCA's Australian Guide to of advice were not quickly acted upon and were Careers in Music (Michael Hannan), subject to overtaken by the election of the Labor agreement with the publisher, University of government in 2007. It also did not act upon NSW Press. It will make use of relevant Music them. However, MEAG had some modest funds Forum eBulletins such as the Employment and that it could apply directly. It had requested Opportunities bulletins, Music Forum, and the $500,000 to set up a music education portal. Knowledge Base. As resources are available, When this was refused, it provided $12,500 new materials will be created to fill gaps not from its own funds for MCA to create such a site served by other sites. (!). Classical Music website The site was built by Dr Rachel Hocking, who devised the content, and Eve Klein who On July 12, MCA held a classical music summit managed the technical aspects. Late in the year (report is below). One of the key it passed to the care of Pru Borgert, the new recommendations was for the establishment of Education Coordinator employed part time by a website to provide current and inspiring Music. Play for Life. It is a good resource and information about strategies that can assist to plans to develop it further are underway. A new take classical music into a vibrant future. The contract has been signed which will link it to a MCA offered to carry this forward since it fits careers hub being built for all the artforms by within its general strategy and experience. the National Association for the Visual Arts. However, funding is needed. An application made to the Music Board for assistance was The Australian Youth Music Council site declined so at this time the necessary funds are www.aymc.org .au not available. A proposal has been made to one AYMC was established in 2009. It has built its of the major performing arts companies to own site and this is linked to other MCA sites as provide in-kind labour to run the site. appropriate. The site is a simple and effective Annual Assembly 2010 shop window for AYMC activities. The MCA Annual Assembly covers issues of current importance to music in Australia. It has MCA is creating one, possibly two additional been held in Perth, Adelaide, Melbourne, new websites. Canberra, Sydney, and Brisbane. The 2010 17th Music careers and business site Assembly was held in Brisbane at the Queensland Conservatorium Griffith University. The 2009 Digital Distribution think tanks put There was a modest attendance of 55 people. forward a number of priority recommendations. The creation of this site was one of them. Its On the Saturday prior to the Assembly, the purpose is to assist skills development in Music in Communities Network and the musicians but also in due course, across the Australian Youth Music Council both presented entire music sector. AYMC also had such a site conferences at the same venue and both as a priority so MCA decided to proceed, reported outcomes to the Assembly.

8 A number of decisions were made for action in this report and only the project headings are the following year, including implementation of given in this section. some recommendations from the Classical Cooperative Research Centre. MCA Summit, actions concerning reinforcement of accepted an invitation from the Queensland the presence of Australian music on Australian University of Technology to be a partner in a radio, and advocacy around educational issues bid for funding for a Cooperative Research including the National Curriculum. Centre for Entertainment and the Arts. A Elections of Councillors and Board Members proposal was made and survived the first round were held and are reported below in the of eliminations but ultimately was not Administration and Governance section of this successful. There is an intention to apply again report. and the MCA will consider at that time whether MCA Annual Address or not to participate. Each year as part of the Assembly, a A Guide to Music Research in Australia. distinguished speaker is invited to give a public This is a comprehensive online list of sources. address, which is published by the MCA in Music Conducted for the Music Council annually by the Forum and online. Speakers to 2009 have been Queensland Conservatorium Research Centre. Prof. Robin Stevens, composer and broadcaster, International trends in audiences and Andrew Ford, lawyer Julian Burnside, production for classical music, with musicologist and until recently, President and special reference to orchestras. This Vice Chancellor of the City University of London, literature survey by Lyn Gailey presented such Professor Malcolm Gillies, Neil Fernandes, head international data as could be discovered, as a of the Central TAFE in Perth, Andy Arthurs of contribution to briefing for participants in the QUT, Sir David Price, first program director for MCA Classical Music Summit on July 12. Paul McCartney's Liverpool Institute and a Focus groups for the Classical Music leader in the music education revolution in the Summit. Ten groups were organised in UK, and Prof. Gary McPherson, newly returned preparation for the summit. They were to Australia to become the head of the new conducted in all capital cities except Darwin. music school formed by the merger of the VCA The reports are on the summit pages on the School of Music and the Faculty of Music of the main website and a summary paper, written by University of Melbourne. Richard Letts, can also be found there. The speaker in 2010 was Dr Nicholas Gruen Literature survey for the Classical Music who had headed the Federal Government's Web Summit. A substantial list of sources, mostly 2.0 Task Force and who spoke on the relevance for research reports, is published on the summit of Web 2.0 for musicians. His address was pages on the main website. controversial. It was published on the main MCA website and schedule for publication in Music Music expenditure in Australian television Forum magazine February 2011 issue. production 1998-2007. The initial design of this project was developed under the leadership D. RESEARCH of Art Phillips and the project undertaken with The purpose of the MCA research program collaboration from the Australian Guild of is to explore issues that are important to Screen Composers and Wesley Institute. A the development of the quality and comprehensive, possibly complete, list of diversity of music practice in Australia. It productions over a period of ten years has been is not, to date, so much concerned with assembled and some data about the music music per seas with its situation in soundtracks discovered. Lynn Gailey, who has a Australian life. strong background in film production, has added her efforts in an attempt to initiate a The part-time Head of Research, Lynn Gailey second stage with the collaboration of Screen brings strengths especially in areas such as Australia. Agreement achieved in principle was international trade agreements, government, put on hold with a change of staff at Screen communications and industrial issues. Much of Australia. the MCA research has been to provide support to advocacy submissions in these areas. A national survey of post-secondary music education provision. A volunteer project Because the finished product is manifested in under the leadership of MCA Chair Dr Helen those submissions, this aspect of the research Lancaster. This project has been delayed but program is reported in the Advocacy section of collection of data is scheduled to being in 2011.

9 Sustainable Futures. MCA is an industry E. ADVOCACY II. partner, along with the International Music REPRESENTATION Council, in this major international study of the situation of traditional musics led by ADVOCACY Queensland Conservatorium Research Centre. It MCA advocacy seeks to sustain and enrich is now getting underway. the opportunities and support for an See the Advocacy section for all of the following excellent and diverse music practice in porjects: Australia, along with public access to this music. Spectrum Reallocation in the 7000HHz Digital Dividend Band MCA divides its advocacy activities into Responsive Advocacy, responding to issues The Arts Shape Paper for the National raised by governments and others, and Pro­ Curriculum Active Advocacy on issues which MCA decides Bringing Aussie Musicians Centre Stage. to pursue because of the benefits that may accrue. Its advocacy and research projects 2010 Review of the Australian often are linked. Independent Screen Production Sector Responsive Advocacy Alterations to Code 4 (Australian Music Content) of the Australian Broadcasting Spectrum Reallocation in the Standard 7000HHz Digital Dividend Band. The forthcoming spectrum reallocation should Negotiation of the Trans-Pacific Partnership Free Trade Agreement deliver the most efficient digital dividend possible, ensuring continued access to high Review of Regulatory Burdens on quality free-to-air digital services and Business maximizing the extent to which new Review of Bilateral and Regional Trade services can be made available, including Agreements new services offered by new entrants. Performance Benchmarking of Australian Business Regulation: Occupational Health The Arts Shape Paper for the National and Safety Curriculum. ACARA has the responsibility Digital Dividend Green Paper for the preparation of the National Curriculum. It does so in a staged process Commercial Free to Air Licence Fee with frequent consultation with the field. It Rebates and Local Content prepared a "Shape Paper", setting out Content and Access: The future of general guidelines for curriculum writers, program standards and published a draft and invited comment. For captioningrequirements on digital its submission, the MCA invited input from Letter to Minister re Regulations that are Council members and many others who Harming Live Venues in Melbourne established connections with the Music The Development of a National Cultural Council. Policy Strategic Contemporary Music Industry Content and access: The future of Plan Discussion Paper. Minister for the program standards and captioning Arts. MCA's response commented on a large requirements on digital television multi­ number of specific proposals, some positively, channels some with questions. There has been no International Film Co-Production Program reaction at this point. We believe that the paper The National Curriculum and Strategic was prepared by the Department. CMWG Advocacy For Music and the Arts. A paper expressed dissatisfaction and decided not to for the music education community respond. Bringing Aussie Musicians Centre Stage. MCA has made a number of submissions to The Hon Peter Garrett MP, Minister for the Arts, in support of his initiative to require presenters of tours by foreign artists to engage Australian

10 musicians as opening acts. The initiative has its reasons and a Freedom of Information still not been implemented and nothing more request to view relevant documents and has been heard of it since the election. correspondence. 2010 Review of the Australian Review of Regulatory Burdens on Independent Screen Production Sector. Business. The Music Council strongly believes Complex issues, complex submission, made that whilst compliance with regulatory more urgent by a drastic fall in expenditures in obligations should not impose undue burdens the Australian industry from offshore sources. on business, nonetheless some regulatory Australian screen subsidies must be sufficient to regimes are in place to deliver an agreed social support a sustainable industry. Among other good. They may impose a regulatory burden things, the submission points out that but that is a price paid for living in a just and sustainability of the industry depends on equitable society. availability of employment to people of talent; The submission acknowledges that there is a proposes that payments from the Qualifying regulatory burden imposed on television and Australian Production Expenditure should go radio broadcasters by the requirements to only to Australian citizens or permanent broadcast Australian television and music residents. Similarly, the Significant Australian productions. While the industry association for Content test should benefit Australians at all radio broadcasters seems intent on opposing levels of production. The Producer Offset at its and dismantling its local content requirements, present level is probably not sufficient to they deliver a public good, ensuring the underpin a viable industry. Support might be Australian public has access to Australian music, enhanced through state funding agencies supporting Australian artists and the Australian playing a larger role in providing cashflow record industry, and should be retained. facilities. The Music Council notes the special difficulties Alterations to Code 4 (Australian Music facing music businesses, which often are active Content) of the Australian Broadcasting in more than one state jurisdiction through for Standard. Commercial Radio Australia (CRA) instance organising touring, but face an is the "self-regulator" for this Code which extraordinary lack of regulatory harmonisation. imposes the obligation on commercial free-to­ Many are micro, small or medium companies air radio broadcasters to devote a percentage of and do not have the resources to understand the time given to broadcasting music to the compliance requirements across eight state Australian music. CRA is obliged by the and territory jurisdictions plus the government to review the operation of the Code Commonwealth. A table is included giving the every three years and report its own proposals blunt facts about disharmony across 23 and public responses to them to the Australian categories of regulation such as the existence of Communications and Media Authority, which a code of conduct for child employment in the decides on what changes to accept. entertainment industry CRA made a proposal outside of the triennial Review of Bilateral and Regional Trade schedule, the effect of which would appear to Agreements. The Productivity be to terminate Australian content requirements Commission. MCA has made a number of on free-to-air digital radio, which will be the submissions on the Australian position only free-to-air radio when analogue radio is regarding culture in the negotiation of switched off. The proposal is counter to international free trade agreements. It might be government's expressed policy and the purpose noted that despite the potential negative impact of the Code, and to the interests of Australian of such agreements, already demonstrated in culture and music stakeholders. Furthermore, the agreements with the USA and NZ, the MCA the procedures followed by CRA are the cause seems to be the only organisation in the cultural of great dissatisfaction in the music community. sector that is keeping watch on them. MCA opposes the proposals and with others in the music sector proposed to the Minister and MCA's ongoing position with regard to to ACMA that the review authority be taken international free trade agreements is that from CRA and given to an independent culture should be totally excluded from them. In authority. two notable Australian agreements, it has not been: the agreement with the USA (AUSFTA) ACMA's response has been to relieve digital and with New Zealand (CER). AUSFTA has radio of all local content requirements until already precluded Australian from taking some 2013. MCA has lodged with ACMA a request for

11 actions in domestic cultural policy. The CER had entities which are usually of small to medium the spectacular outcome some years ago of size, with limited resources to apply to New Zealand productions being given understanding and compliance, and may be classification as Australian productions for the involved in rapid touring across jurisdictions purpose of meeting Australian content with as little as one day spent in a particular requirements on television. In the case of New state or territory. Zealand, this perhaps is not so worrisome in Digital Dividend Green Paper. The transition practice, but imagine if that had been an from analogue to digital offers a once-in-a­ outcome of the agreement with the USA. generation opportunity, an opportunity that From the statement to this inquiry: "The Music must be seized for the benefit of all Australians. Council considers that whatever sectoral The Music Council considers that the proposed interests might be advantaged by negotiating spectrum stacking should accommodate bilateral and regional trade agreements, capacity for the following: Australia's negotiating leverage is always likely to be limited -the result of being a small • three public free-to-air national country with an open economy - and the costs broadcasters, with multi-channel capacity, can, as evidenced by the AUSFTA, be namely the ABC, SBS and NITV; considerable. Given the very considerable • four free-to-air national commercial resources involved with negotiating bilateral and broadcasters with multi-channel capacity - regional agreements, it is to be hoped that if allowing for the continued existence of the Australia is to pursue this path, it will achieve incumbents and the possibility of a new much greater benefits, and with fewer entrant to drive competition, diversity and important concessions, than those achieved audience choice from, for instance, the AUSFTA." • the continued viability of community The draft report has been issued and broadcasting - television and radio - recommends that exceptions be made for following analogue switch-off Australia's cultural industries in all bilateral and • the needs of digital radio services in regional free trade agreements and referred regional Australia extensively to the submission made to the inquiry by the Music Council. It was fortunate as • allocation of spectrum for the adequate the Music Council was the only industry provision of government services including organization to make comments in this regard. defence services, national security, law The Commission is calling for further comment. enforcement, emergency services, public The Music Council will be making a further and community services, health services submission arguing for the exception in the and education Singapore Australia Free Trade Agreement to • accommodation of class-licensed uses for apply in all future negative listing agreements wireless audio devices including radio and the exception included in the Australia New microphones and guitar and keyboard Zealand ASEAN Free Trade Agreement be the transmitters template for all positive listing agreements. • reservation of sufficient spectrum for future Performance Benchmarking of Australian uses and technological applications either Business Regulation: Occupational Health not used or not known at present and Safety. Submission to the Productivity As is the case today, and consistent with long­ Commission. The Research Report notes that standing bipartisan recognition of the benefits in 2010, entities operating in multiple that accrue from access to spectrum for jurisdictions can contend with up to "3392 commercial uses, access to digital spectrum pages of regulation - 1068 from primary must continue to be regulated in a manner legislation and 2324 from formal regulations - consistent with the national interest by way of and face 282 codes of practice at the state and must-carry rules and local content obligations. territory level." Further, there should be no distinction made Such complexity invites non-compliance with between television and television-like services­ legislation and regulations that are crucial to the regardless of delivery platform, local content welfare and interests of both employers and and classification regulation and must-carry employees. The MCA submission observes that rules should apply equally. the problem is especially acute for music

12 government did ratify and Australia was the one ACSSO (Australian Council of State Schools hundredth country to do so. Organisations). HIGHLIGHTS OF THE YEAR Pro-Active Advocacy • 1630 school communities joined Music: Count MUSIC. PLAY FOR LIFE Us In this year, up 31% on last year. Visits to the website were up 300%. The live As "the people's movement for more music webstreams were watched by more people making", Music: Play for Life runs its programs on the day this year- up 100% on last year and activities with the aim of encouraging more - and the audience for the posted replays active music making in schools, communities, continues to be strong. everywhere. A mentored songwriting process involved Here's a snapshot of relevant research which more students from around Australia, a remix drives the campaign: competition was inaugurated to engage • Meaningful music education has lost its place secondary students and WA joined the in the nation's schools over time - as few as culminating events in real time, for the first 23% of public schools are able to offer time this year, with its own live webstream students an effective music education, event from Perth Concert Hall. There was compared with 88% of non-government more, and better, coverage of the program private schools {MCA) and the issue of music education in schools • A fresh-out-of-uni new primary school across the board, in print and on radio and teacher has had, on average, merely 17 TV, including a community service hours of instruction in music over the 1500 announcement aired nationally on Network hours of his/her undergraduate course, a TEN, an extended story on the ABC's BTN poor base from which to deliver a 6 or 7 year and an in-depth look at the issue of music in primary music curriculum {MCA) schools on the ABC's Stateline program in WA. • OzCo's latest research into Australians' engagements with the arts (More than Bums There have been more than 7000 views of on Seats) finds that 15% of Australians say the Youtube clip of the song recording (due they actively participate in music (11% play in part to Bobby Andanov's popularity). an instrument, 5% sing, 4% compose/mix) There are 500 MCUI followers on facebook. which extrapolates to 3.3 million active music 1000 generalist primary school teachers makers {Australia Council) received first-time or continuing professional • 29% of Australians play sport or exercise development around the program this year. twice a week or more with nearly half of us- In NSW, both the MCUI PD 'starter' and 10 million people - exercising or playing 'continuer' courses were accredited by the sport at least once a month {ABS) NSW Teachers' Institute. On the culminating • There are an estimated 5 million "lapsed" day, 900 Melbourne students of all ages musicians in Australia - people who used to waved placards proclaiming 'Sing!', 'Keep the be musically active but are now not {AMA) Beat' and 'Count Us In!' at the Federation Square event hosted by John Foreman with • Many Australians miss out on the social, celebrity countdowner, Myf Warhurst, lead emotional and physical benefits of a vocalist Bobby Andanov and the Kardinia musically-active life because of the misguided International College Band; in Darwin, attitude that music is the preserve of the students rocked the House at the invitation of "gifted" {AMA) NT Speaker, Jane Aagard; Casey Donovan A Music Council of Australia initiative, Music: counted down the 300 students at the steps Play for Life runs in partnership with the of the Sydney Opera House, 1000 ACT littlies Australian Music Association, which sang with Melinda Schneider at Llewellyn provides core funding towards campaign Hall; students on remote farms in WA hooked administration and management. The up to sing together via School of the Air; deaf Australian Society for Music Education is a kids at Thomas Pattison school in Sydney founding partner. The Australian Music Therapy taught Australia to sign the song in Auslan; Association is an active partner, as is the Vision Australia translated the lyrics to Braille national peak body representing parent groups, for sight-impaired students and teachers; cricket legend, Adam Gilchrist, joined channel

14 7's Monika Kos at the Perth event and • All campaign websites saw a dramatic rise in Fairvale High in Sydney hosted its own visitation - an average threefold increase 'celebrity aunt', Paulini, who sang the song as across the board. a duet with her namesake niece, backed by • There are now close to 6700 campaign the school's staff band and all the students. supporters, up from 5400 this time last year. • 175 schools entered the 2009 singing-themed Financial Flame Awards, open to primary and secondary schools. Melbourne High took the We secured $608,500 in cash contributions for top prize. the campaign and approximately $100,000 in • 101 primary schools entered the Flame kind, as follows: Awards, keen to show the creative ways in Cash which their instrumental music programs get AMA $ 70,000 as many of their students as possible making music. This year's Awards are for primary Commonwealth $480,000 schools only. Robert and Elizabeth Albert $ 10,000 • ABC Local Radio joined existing partner, ABC Potter Foundation $48,500 Classic FM, as media supporters of the Flames. In-Kind • Sydney philanthropists, Robert and Elizabeth Channel TEN and Southern Cross TEN: airplay of 30 sec TVCSA $ 100,000 Albert, continued their support of the Flames, with a $10,000 donation. • 235 people around Australia ran an average Other Pro-Active Advocacy 2.4 events each as part of Making Music Negotiation of the Trans-Pacific Being Well week, involving more than 35,000 Partnership Free Trade Agreement. participants - an increase of 300% on last Letter to the Minister for Trade. The time and 300 people joined the program as followers on facebook - then our first such Minister was reported in the SMH of March foray. Events took place in nursing homes, 16 as saying, concerning the negotiation of schools, community halls, hospitals, shopping this agreement: "We approached this on centres, parks and other places. MMBW HQ the basis that everything is on the table. No helped people deliver advocacy around the exclusions ... " The meaning of this benefits of musical activity by providing statement is that domestic regulations posters, brochures, media release proformas, cannot impose on products and services of invitation templates, event management a partner country anything not imposed on guidelines and a dedicated website. domestic producers, in the context of • Membership of the new national Music in international trade. Of course, all Communities Network is now at 120, up from agreements have lists of "exclusions" from 49 this time last year. The Network also these provisions. The position of the MCA welcomed a new coordinator, Tony Breese, and the cultural sector generally, here and to drive its growth and activities abroad, is that cultural activity in its • 170 community music organisations entered entirety should be excluded from the the 2009 community wellbeing-themed Music outset. The Minister's statement is thus of in Communities Awards, which were won by great concern. ACT's Music For Everyone and VIC's Ambient Orchestras The Music Council sent a further submission • 30 delegates attended the first regional Music arguing against the inclusion of investor­ in Communities Networking day, in state dispute mechanisms in Australia's Wollongong, forming the first regional international trade agreements generally Chapter of the Network and in the Trans-Pacific Partnership • The campaign won a $48,500 grant from the Agreement, currently being negotiated, in Potter Foundation to develop our More Music particular. The USA is an aggressive Toolkit for schools promoter of these provisions and is a party to the negotiations for this Agreement. They allow private entities to challenge

15 governments on their performance in the requirements on digital. Department of terms of such agreements. There have Broadband, Communications and the been extraordinary outcomes where, for Digital Economy. Prepared by an alliance of instance, a government has been film industry organisations and the Music prevented from regulating an Council. environmentally toxic industry despite the The submission calls for local content rules to dangers to its people. A US entertainment be placed upon free to air digital television company might, for instance, challenge the multichannels. It notes that the broadcasters, not now subject to local content requirements, Australian government over its regulation present very minimal levels of Australian to support Australian content in the digital content. In return for access to public spectrum, realm, were the government to attempt to and the recent licence fee rebate, it is do so. reasonable to impose local content obligations Remove obstacles to Australian touring by upon them. artists from developing countries. The real The National Curriculum and Strategic barrier for musicians in developing countries Advocacy For Music and the Arts. A paper was the need for the visa to be physically for the music education community. Advocacy evidenced in the passport for what are known to governments on behalf of music education as non-ETA (electronic travel authority) has been, in a sense, unfettered until recently. countries. However, all 420 visas are now raised However, with the decision by the electronically and they now face just the usual Commonwealth to include the five artforms, barriers that apply to anyone who is not an dance, drama, media, music and visual Australian citizen or permanent Australian arts/design, in the National Curriculum, resident. That being said, some developing governments must now consider all five countries still will not let anyone leave home together. There is a need for collaboration and without a visa physically evidenced in their mutual consideration among the artform passport and that is not something MCA or the advocates. The alternative could be public Australian government can fix. dispute and failure. Letter to Minister re Regulations that are A number of national artform and arts Harming Live Venues in Melbourne. education organisations form the alliance, the Regulations introduced for purposes of National Advocates for Arts Education (NAAE). controlling crowds and violence in licensed Together, they developed a proposal that the venues in Melbourne are causing the closure of National Curriculum should be written on the music programs in premises which have no basis that throughout the compulsory school record of such problems. The letter requests the years, every school should offer continuous, Minister to review the regulations and target sequential, developmental education in at least them more carefully. two artforms of its choice and rich but not There was subsequently partly satisfactory necessarily continuous experiences in the other action by the Victorian government. three. Commercial Free to Air Licence Fee Some in the music education community are Rebates and Local Content. Letter to the dismayed that this would seem to mean a step Minister for Broadband, Communications back from the aspiration for universal provision and the Digital Economy. Prepared by an of continuous music education. However, the alliance of the ACS, ADG, AGSC, ASEG, AWG, NAAE members do envisage that every artform MEAA, MCA, SPAA is free to persuade schools to choose their The letter raises concerns about a rebate on respective form as one of the two primary arts television broadcasters' licence fee "to protect subjects. Australian content on commercial television" at Federal election. MCA was a signatory to a a time when local content is being shut out of media release by ArtsPeak calling on parties to digital free to air television and the Department issue arts policy commitments. Tina Broad is reviewing the application of local content attended Minister Garrett's policy launch, spoke standards on the multichannels. Information with him. Letts was in correspondence with and discussion was sought. Liberal Party, urging it to issue a policy Content and Access: The future of statement, commenting on the inadequacy of program standards and captioning the initial response, congratulating it on the

16 only slightly better official release. MCA also Australia Council for the Arts, various sent our detailed arts policy statement. Letts Australian Copyright Council sent statements to the Greens and the Australian Curriculum Assessment and Democrats earlier. Reporting Authority ACARA Policies of all three parties were distributed via Australian Independent Record Label the MCA Policy eBulletin on the Thursday before Association the election. Australian Music Centre Efficiency dividend. MCA assisted in drafting Australian National University Dept of Music and distributing a media release from ArtsPeak Australian Youth Orchestra deploring the application of the 1.25% 'efficiency dividend' to the Australia Council and Cambridge University School of Education so effectively to artists and arts companies. Canberra Symphony Central Coast Regional Conservatorium (Taree) REPRESENTATION Commonwealth Department for Education, Employment and Workplace Relations For MCA, "representation" means representing Commonwealth Department for the music's interests by taking a seat at the table Environment, Heritage and the Arts where issues of moment are raised from time to time, even when none are foreshadowed in the Commonwealth Minister for the Environment, current agenda. To this end, MCA is a member Heritage and the Arts of a number of organisations and appears Commonwealth Productivity Commission regularly at meetings called by other Community Broadcasting Association of organisations. Australia It is a member of: Currency Press ArtsPeak Freedman Foundation Australian Coalition for Cultural Diversity Freemuse (Copenhagen) Australian Curriculum, Assessment and Hadahur Music School initiative in Dili, Ros Reporting Authority Dunlop, Sister Susan Connelly Australian Service Industries Roundtable Hawke Institute (ASR) International Society for Contemporary Music Contemporary Music Working Group Lowy Institute (CMWG) Ministry of Culture, Tunisia Council for Humanities, Arts and Social Music Board, Australia Council, Paul Mason Sciences (CHASS) Music Industry Piracy Investigations International Music Council (IMC) Music NSW (Lynn Gailey) International Network for Cultural Diversity (INCD) National Association of Visual Arts International Federation of Coalitions for NSW Dept of Education / SM4RT Cultural Diversity Qld Conservatorium Research Centre on the National Advocates for Arts Education Sound Links and Sustainable Futures projects (NAAE) Qld University of Technology National Roundtable of Non-Profit Sound Sense (UK) Organisations Sydney Youth Orchestra In addition, MCA has been represented at Concerning some specific actions: meetings with or organised by many other International Music Council. Richard Letts organisations during the year, including: presided over the World Forum on Music and APRA the General Assembly of the International Music Arts Law Centre Council in Tunis in 2009. Among many other Ausdance things, Letts initiated at this gathering the international Musical Rights Awards and also the Australian Broadcasting Corporation establishment of an IMC youth council. This Australian Coalition for Cultural Diversity marked the end of his term as President, but he

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o o the first three events considered successive Financial stages in the music value chain- creation, production, distribution, with a fourth think tank • The AYMC spent the initial $1000 provided to draw the threads together. to it by the AYMC. This full amount was used to build the website. 2010. Recommendations from the digital distribution think tanks were pursued in 2010. • The AYMC Conference broke even They include a proposal to the Minister for the • Otherwise the AYMC has made no financial Arts for a program to support career and transactions business development for emerging musicians, Personnel with MCA as a possible manager of a grants and development program. An effect of this project • Andrew Stone stepped down as Chair of the could be to begin to draw private investment AYMC and Youth Councillor on the MCA in into this part of the music sector. Progress was December 2009. Alex Masso took on this halted by the 2010 election and it is not known role. At the conference new elections were whether it will be resumed. There was a held and Michael Sallis was elected as Chair. recommendation for the establishment of a new • Secretary Daniel Ward has stepped down web resource for career and business from the AYMC development which is being implemented now. The think tanks again confirmed the need for • Michael Sallis (Canberra) and George Jackson (Brisbane) joined the AYMC in May statistics and the MCA proposed that to 2010 government, again without result. Another proposal was for case studies of successful • The AYMC has had 10 meetings, including Australian practice. The MCA sought a small the 2009 AGM and two meetings held face to amount of Music Board funding for this but was face in May 2010. One of these was a joint unsuccessful. meeting with the MCA Board. Meeting At the 2009 Assembly, it was recommended attendance has been difficult, and needs to that MCA organise a think tank for classical be addressed. music. This was adopted by the Board and took Acknowledgements place on July 12 at the Sydney Conservatorium The AYMC thanks APRA, YPAA and Griffith with 100 participants. University - Queensland Conservatorium for The national Classical Music Summit was their generosity in providing opportunities to preceded by ten focus groups around the attend conferences. country, a literature survey on international Special thanks go to Dick Letts and Helen trends in orchestral music, contributed papers, Lancaster for giving so much of their time to a research list. The summit itself included 8 supporting the AYMC in its first year. breakout groups, each of which reported in writing. Following the summit, a strategy group was set up. A summary was made of all of MCA Australian Musical Futures Think these recommendations and this was presented Tanks to the strategy group. It approved 27 actions In 2008, the MCA organised its first ever think and proposed that the MCA continue a central tank, inviting 100 sectoral leaders to spend a organising role. MCA has so far carried the day identifying key issues for action. It was weight of implementing summit conceived as a follow-through of the Kevin recommendations. To continue doing so at the Rudd 2020 summit but focussed on music. It present level, it will need special funds. The was to be the first of a series of such events, to summit pages are retained on the main website be known as the Australian Musical Futures and more details can be found there. series. This particular event was named National Instrument Bank Towards 2020. The National Instrument Bank was launched in 2009. One of the summit recommendations June 2008. The objective is to secure by loan or subsequently adopted by the MCA was to donation very fine musical instruments and loan organise a series of four think tanks in 2009 on them to correspondingly fine Australian players. the difficult issues around digital distribution of Since these instruments have become collectors' recorded music. A collaboration between MCA items with prices beyond the ability of and the Institute of Creative Industries at QUT, musicians to purchase them, the NIB will assist

19 businesses and persons of wealth to purchase Funding was restored for the MCA/Freedmans instruments for loan or donation to the bank. A and the program was reinstated with a new Bignami violin was purchased by the Australian manager, Jo Smith. Classical Fellowship winner Arts Trust and loaned to the NIB, and so is the remarkable young violinist, Kristian became the beginning of the collection. Various Winther, and the Jazz Fellow is guitarist Ben strategies have been tested to secure more Hauptmann. Both are from Melbourne. The instruments and have not been notably Freedman Jazz concert took place again at The successful. However, the NIB now has five Studio of the Sydney Opera House in front of a instruments and is deciding upon strategies for record audience -and with a record number of loaning them and building the profile of the performers. The 18 member Jazzgroove program. Collaboration with competitions is one Mothership Orchestra performed works by WA's such. The NIB most recently has been the Mace Francis, and Gian Slater brought 13 choral beneficiary of a donation of an excellent A E singers with her from Melbourne. Smith violin by Brennan Keats. This is offered as part of the first prize for the concerto competition organised by the Queensland F. ADMINISTRATION AND GOVERNANCE Orchestra. Financial results The NIB has been given the responsibility by In calendar year 2010, MCA received income of the Australia Council for sale of its Guarneri $916,838 and incurred expenses of $895,281, cello, at a value of some $800,000. The broker for a surplus of $21,557. In addition, there were for the NIB, Lilly Camden, took the cello to donations of instruments to the National London for a successful restoration and its Instrument Bank to the value of $52,500. Note promotion is now underway. However, this that although these instruments are the arrangement coincided with the arrival of the property of the MCA and their value is included GFC so for the moment attempts at sale have in the totally equity, they are accepted on the been postponed and the instrument has been basis that they will be loaned to musicians and loaned short term to Emma Jane Murphy of the only in dire circumstances should they be sold Trioz trio. to meet the organisation's debts. Added to With Eve Klein's resignation, David Worrall, equity brought forward from 2009, MCA ended formerly a violinist, has taken over as Manager 2010 with total equity of $249,874, by far a of the NIB. record for the organisation. The Australia Council requires equity of 20% of expenditures Resound. This is an offshoot of the NIB, and it has been MCA's objective to achieve this invented by manager Rachel Hocking as soon as possible. Excluding the value of the specifically to find musical instruments to musical instruments, equity at the end of 2010 replace those lost by Victorian bushfire victims. was 22% of expenditures. The MCA intends to She had the assistance of Emma Ayres, the return to spending money on programs. breakfast announcer for ABC Classic FM, and Elections: the Board. Julian Knowles, Helen Bev McAlister and colleagues of the Dandenong Lancaster and Huib Schippers were re-elected Ranges Music Council. The Resound program and so the membership and office holders of distributed 250 instruments and wrapped up the Board of Directors continue unchanged into early this year after spending an additional 2011. $5,000 cash donation to assist with instrument purchases for Ranges schools. Elections: the Council. These members were elected for the first time: Early childhood: The Lullaby Project • Folk Music: Sebastien Flynn, President, The objective of this project is to present a CD National Folk Festival (ACT) of lullabies to the mother of every new-born child in Australia. The project was put on hold • Record Industry: Nick O'Byrne, GM, pending discovery of sufficient funds for Australian Independent Record Labels implementation. Assocation (AIR) (VIC) Advise on the establishment of a national • Research: Dr Brydie Leigh-Bartleet, music school for Timor Leste in Dili Queensland Conservatorium Griffith After quite a lot of work by MCA, the Mary University (QLD) McKillop people in East Timor decided that they These members were subsequently appointed did not wish to proceed further.Music Council by the Board to fill vacant positions until the of Australia Freedman Fellowships nextAGM:

20 • Jazz: Joanne Kee, Director, Ceres Solutions National Curriculum: Anne Lierse, Frances (NSW) Dennis, Ian Harvey, Jane Law, Jay McPherson, • Popular Music: Clare Bowditch, singer (VIC) Megan Steels, Richard Letts Anna • Music Management: Caroline Harihy, Harihy NBN in Music Education Working Group: Management (VIC) Howell, Bradley Merrick, Jane Law, Lynn Gailey, Mandy Stefanakis, Richard Letts, Steven Dillon These members were elected for a second or later term: New Classical Narrative Working Group: Antony Jeffrey, Roland Peelman, Richard Letts • School Music Education: Jane Law (NSW) Tertiary Funding Working Group: Diana Blom, • Contemporary Classical Performance: Dr Carl Crossin, Richard Letts, Gary McPherson, Vanessa Tomlinson (QLD) Huib Schippers, Kim Walker • Indigenous Music: Rob Collins (Nn Digital Distribution Strategy Group. Michael • World Music: Chris Bowen (QLD) Smellie (Chair), Rob Appel, Nick Crocker, Julian Knowles • Music Broadcasting (Community or Commercial: Chris Johnson (NSW) Journal of Music Research Online. Jula Szuster, Managing Editor; Sylvan Elhay, Treasurer, • Music in Creative Industries: Prof Phil Webmaster; Mark Carroll, Stephen Knopoff, Graham (QLD) Helen Rusak, Graeme Strahle. • Special Member: Dr Helen Lancaster (QLD) Administration Honorary Lifetime Member. The Board The MCA office is a virtual office. All the voted to appoint Dr Sylvan Elhay as an personnel work from their own spaces and most Honorary Life Member. Sylvan was a founding of the communications are by email with some member and the first Treasurer of the Council. phone calls thrown in. He served as Chair from 2004 to 2008 and was a founder of the Journal of Music Research Admin -Sara Hood and Heather Digby, Malvern Online. in Melbourne Number of Board meetings Music. Play for Life - Tina Broad and Emma Unsworth, Mollymook; Pru Borgert, Coffs Between the AGMs for 2009 and 2010, the Harbour, NSW Board met seven times. It met face to face immediately after the 2010 Assembly and will Jon Louth - Milton, NSW meet again in Sydney in March 2011. Richard Letts- Sydney CBD Committees David Worrall - Braddon, ACT Committees active during the year were as Dianne Webbey- Parramatta, Sydney follows. MCA has a great appreciation for the Lynn Gailey- Clovelly, Sydney contributions of their members, all unpaid. Some committee members are not MCA Hans Hoegh-Guldberg - Oberon, Blue Councillors and we are especially appreciative of Mountains, NSW their contributions. Lucia Okumura - Kurrajong, Blue Mountains, Classical Music Strategy Group: Richard Letts NSW (Chair), Anne Cahill, Mary Jo Capps, Antony Tony Breese - Dulwich Hill, Sydney Jeffrey, Anne Lierse, Benjamin Northey, Helen Jo Smith - Lawson, Blue Mountains, NSW O'Neill, Roland Peelman, Kim Walker, Raff Wilson Lilly Camden - Rose Bay, Sydney Classical Summit Steering Group: Richard Letts Rachel Hocking- Mortdale, Sydney (Chair), Mary Jo Capps, Colin Cornish, Lynn Amanda Wagg- Dulwich Hill, Sydney Gailey, Tony Grybowski, Matthew Hindson, Rory Key people meet face to face every couple of Jeffes, Jehan Kanga, Timothy Matthies, Roland months. Somehow, it works well. Peel man Financial administration is contracted to Morton Media and Music: Art Phillips, Chris Johnson, Music in Malvern, Melbourne. Sara Hood is the Graeme Hinckley, Lynn Gailey, Michael Smellie, administrator, and she is assisted by Heather Nick O'Byrne, Phil Graham, Richard Letts Digby.

21 Assistant to the Director and manager of the the Australia Council in 2009 commenced National Instrument Bank until July 31 was Eve triennial funding to the MCA for its core costs. Klein. David Worralltook over from Eve This $200,000 per year has made a tremendous when her career as a singer and composer took difference to the operations. It is supporting a off. Both Eve and David have strong web skills full time salary for the Executive Director, so and MCA has depended upon them to bring in permitting a realistic succession plan. It also new developments on the MCA websites. As has enabled the employment of a Marketing reported above, David has broader Officer and the development and responsibilities and has the new title Projects implementation of a marketing plan. MCA has Manager. also employed a Projects Manager, a person of Manager of Music. Play for Life is Tina Broad, many skills who is having the opportunity to and she is assisted by Emma Unsworth. The apply them in many projects. amount of work they get through is amazing. Substantial financial support has come from: They also call on assistance from Jon Louth in Australian Music Association for core many of their website management work. funding to the Music. Play for Life campaign Lynn Gailey is the Head of Research; she is Freedman Foundation for restored funding especially responsible for MCA's broad for the MCA Freedman Music Fellowships development in advocacy - she is responsible for many of the advocacy submissions listed Institute of Creative Industries and above. Innovation, QUT, for funding and some administration and accommodation for the Information Officer is Lucia Okumura, with Digital Distribution Think Tanks. responsibility for producing five Music Forum eBulletins every week. Ian Potter Foundation for the creation of a new advocacy package for use by supporters of Editor of the Knowledge Base is Hans Hoegh­ school music education Guldberg. He contributes his own statistical analyses and edits the narrative contributions of Brennan Keats for the donation of a superb A others. E Smith violin for the National Instrument Bank Marketing Manager is Dianne Webbey. We Robert and Elizabeth Albert for prizes for have made big strides this year in securing the Music. Play for Life Flame Awards for more advertising for the magazine and for the inspiring school music programs. first time, on the websites. Australian Arts Trust for general support. Tony Breese has taken over as Project Officer University of Adelaide for financial support to for the Music in Communities Network, a special the MCA Journal of Music Research Online. program of Music. Play for Life. In-kind contributions are offered by a number Web master is Simon Bereux of ComputerJazz, of organisations. Significant support has been based in Melbourne. Promotional consultant is provided by: mainly Debbie Mcinnes, based in Leichhardt, ABC, for on-air time and promotions for the Sydney. Flame Awards and for Music. Count Us In; Executive Director is Richard Letts, based in Channel10for Music. Count Us In. Sydney. APRA and Sydney Conservatorium of Music Funding for accommodating a number of meetings free Most of MCA's activities on behalf of music in of charge. Australia have no direct commercial potential. Our enthusiastic thanks go to all of these Regrettable but true. Of course, where services supporters. that are consistent with the MCA mission can be sold, then MCA tries to sell them. But for the Marketing Activity (2010) most part, they will not eventuate unless there Marketing activity for the MCA was focussed on is a voluntary contribution of funds or time. retention of MCA members, acquisition of new MCA is therefore especially grateful for these MCA members and growing advertising contributions. revenue. The most difficult funding to achieve is funding Retention & acquisition of members for the core administration. MCA is very Marketing has undergone a developmental appreciative, therefore, that the Music Board of phase to create marketing materials for MCA

22 including print advertisements, flyers, online hosting the 2010 Annual Assembly in Brisbane. advertisements, membership renewal letters The other members: Deputy Chair Robyn and email communication. Next phase is the Holmes, Treasurer Ian Harvey, and development of marketing material to promote members Mark Callaghan, Julian Knowles, specific MCA websites and Music Forum e­ Dean Ormston, Huib Schippers and bulletins to targeted audiences. Michael Smellie contribute in a diversity of Communication to existing members has been ways corresponding to their respective skills improved through regular bulletins and revision and circumstances. I would like once more to of existing letters. Next steps will be expansion note the long service of Ian Harvey as of benefits offered to members through Treasurer, in which position he gives bed-rock obtaining partner discounts, vouchers etc. comfort and wise counsel. Prospective new MCA members are being I would like to acknowledge special targeted at industry conferences and through contributions by a number of Council Members. their associations via promotional flyers inserted Rob Appel assisted in furthering the work of into conference satchel bags, print the Digital Distribution Strategy Group, advertisements in industry manuals and attending meetings with the Minister for the placement of online advertisements on Arts at his own expense. He was an MCA conference websites etc. delegate at the World Forum on Music of the Advertising revenue International Music Council. Another major focus was the development of Mark Callaghan offered his support for the database of prospective advertisers, followed by Lullaby Project and would have done more had active promotion of MCA print and online we achieved funding. advertising opportunities to these prospects. Mary Jo Capps has served on the Classical Online advertising Music Strategy Group that was formed following the Classical Music Summit. Marketing efforts have contributed to an increasing number of online advertisements Rob Collins assisted with the Indigenous Music placed on the MCA main website, Music Forum section of the National Cultural Strategy paper website and MCA eBulletins. for Arts Minister Garrett. Whilst revenue from this activity is relatively Colin Cornish served as a member of the modest to date, the focus is on developing Steering Group for the Classical Music Summit relationships with advertisers to encourage Peter de Vries is writing an advocacy paper repeat advertisement placement with the MCA. for early childhood music education, to be used in furtherance of the agenda of the Classical Music Summit. G. VOLUNTEER SUPPORT Sylvan Elhay has continued to work to With increased core funding, MCA has become advance the Journal of Music Research Online, a more professional organisation. Nevertheless, which has now published its first four papers. it still very much depends upon volunteer He organised the Adelaide focus group for the contributions. Perhaps one could say that the Classical Music Summit. volunteers work not so much for MCA as for our shared cause of building Australia's musical life. John Foreman has again given great assistance with the Music. Count Us In project. Here I would like to acknowledge those contributions. One must begin with the Board Phil Graham was a key player in the Music in Members carrying out their Board Member Australia Digital Distribution Think Tank series duties. The Board Members give time and and some of the follow-through, wrote for Music wisdom and indeed their own money, since of Forum, will contribute two papers to the 2010 their own volition they decided to meet face to Assembly and assisted with MCA's involvement face a couple of times a year in order to have in QUT's CRC bid. time to come to grips with this complex Ian Harvey has been an extremely important program. player in the advocacy around music education Chairperson Helen Lancaster is active and community music development. MCA continually throughout the year, beyond the makes great use of the Australian Attitudes to demands of her very full professional life. I Music survey carried out regularly by his acknowledge especially at this time her work in organisation.

23 Graeme Hinckley has advised on matters Dean Ormston has been active especially in concerning public broadcasting and classical developing the opportunities for live music music. He participated in the media focus group performance in the hospitality industry and in for the Classical Summit and has assisted in forging a collaboration between MCA and his deciding the course to follow through. employer, APRA. Hans Hoegh-Guldberg serves as Editor of the Stephen Peach and Dick Letts have MCA Knowledge Base. cooperated in formulating some important Robyn Holmes organised the Canberra focus submissions. group for the Classical Music Summit and is a Art Phillips' research into music budgets for continuing source of strategic insight and wise television productions is a significant advice. contribution and its next phase awaits support Rory Jeffes served as a member of the from Screen Australia. Steering Group for the Classical Music Summit. Stephen Phillips, Director of the State Opera Chris Johnson participated in the media focus Company of SA, has assisted with classical group for the Classical Music Summit, will music matters, especially selection of MCA present at the Assembly, and has been helpful nominees in international competitions. with those issues. Pat Rix has contributed in the areas of Julian Knowles has participated in the Digital disability and community music, including the Distribution Strategy Group and in other related production of an important paper on policy for matters. music and disability. Helen Lancaster is Chair. In addition to Helen Rusak is a member of the management general wide-ranging involvement, Helen takes group for Journal of Music Research Online and as her special charge the liaison with and participated in the Adelaide focus group for the nurturing of the MCA's Australian Youth Music Classical Music Summit. Council. She was an MCA delegate at the World Huib Schippers'important work in research Forum on Music of the International Music has involved MCA as partner in the Sustainable Council and has since taken the initiative in Futures project into the survival of traditional attempting to form a regional council for Asia musics around the world. He annually organises and Oceania. She organised the Brisbane focus the update of the Guide to Australian Research group of the Classical Music Summit and in Music. chaired a Summit working group. Nathan Shepherd, lawyer, has been very Jane Law has been very active in the music helpful in providing legal advice for MCA education area, and has agreed to chair the projects, especially the National Instrument MCA Music Education Committee which will Bank. meet at the 2010 Assembly. Michael Smellie has brought his great Michelle Leonard began her MCA involvement international experience and perspectives to by participating in the judges' panel for the guiding the work of the Digital Distribution 2009 Flame Awards. Strategy Group. Alex Masso is Chair of the Australian Youth Graham Strahle has assisted in the birth of Music Council and works tirelessly across all the Journal of Music Research Online and has manner of initiatives. For example, he is contributed many reviews to Music Forum. organising from the AYMC's perspective the Graham has made a great contribution to the music careers and business website and also MCA and steps down this year after 8 years of organised the meeting in Wollongong for the membership. Music in Communities Network which resulted in catherine Threlfall has been the key MCA the formation of a local chapter of the network. member in the organisation of Making Music Michael McMartin attended the World Forum Being Well, the promotional collaboration with on Music of the International Music Council in the Australian Music Therapy Association. Tunis. Vanessa Tomlinson wrote an excellent and Terry Noone provided very valuable innovatory paper for the Classical Music intelligence for the MCA's advocacy in support Summit. of music venues in licensed premises in Melbourne.

24 submissions of unprecedented scope, becoming possibly the most active advocate in the cultural sector. Some of these were clearly influential in guiding government decisions. Music. Play for Life is also an advocacy program. It is setting up the Music in Communities Network as a dynamic contributor to music development, its Making Music Being Well project tripled participation this year to an estimated 35,000 people and the Music. Count Us In extravaganza lifted participation over 30% from last year and probably got record media coverage. Representation was marked in particular by the MCA Chair's initiative in attempting to create a Regional Council for Asia and Oceania of the International Music Council. MCA's participation in the National Advocates for Arts Education ensured that music was included in the National Curriculum in a satisfactory way. The projects were very strong, in particular the Classical Music Summit, which has the potential to change the course of classical music in Australia, and the very successful reinstatement of the MCA Freedman Music Fellowships. The Australian Youth Music Council completed its first full year full of promise and with some worthwhile accomplishments. Marketing activities were developed systematically for the first time and positive results are beginning to be achieved. Finally, MCA achieved a financial surplus in order to meet the requirement of the Australia Council for 20% reserves. MCA's resourcefulness continues with a committed board, a small but talented and generous workforce and many volunteers. The organization does indeed bring together the participants in the music sector to work on a range of issues that are important to its future. The report indicates more than 400 volunteers contributed substantially in some way to the programs even excluding Music. Play for Life participants, which at one level or another involve hundreds of thousands. This is a hard-working organisation that creates a lot of joy and satisfaction in the world. Richard Letts, Executive Director

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