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Russian Film Industry 2017 RUSSIAN FILM INDUSTRY 2017 RUSSIAN FILM INDUSTRY 2017 1 2 3 Photo: Monkey Business Images/Shutterstock.com Federal Fund for Economic and Social Support of Russian Cinematography (Cinema Fund) InterMedia News Agency RUSSIAN FILM INDUSTRY – 2017 Analytical Study Moscow, 2018 4 1 Russian Film industry – 2017 Contents RUSSIAN FILM INDUSTRY – 2017 The study was conducted by: Contents CHAPTER 3. AUDIENCE 148 CHAPTER 7. CINEMA EDUCATION 242 Written and Compiled by: Poll of the Russian Public Opinion Research State Universities Offering Pavel Solomatin INTRODUCTION 5 Center (VCIOM) and the Cinema Fund 150 Cinematography Programs 244 Editors: Characteristics of the Audience 151 Schools, Courses, and Private Universities Offering Training in Cinema-Related Maria Sysoeva, Natalia Galiulova About the Study 5 Choice of Films 153 Professions 246 Proof-reader: Study Methodology 5 Online Activity After Viewing 155 Tatiana Treister Terms Used in the Study 6 Stance on Russian Films 156 Legislative Framework 14 Online Purchase of Tickets 158 CHAPTER 8. TELEVISION 250 Conditions for Development Project Manager: of the Film Industry in Russia 19 CHAPTER 4. EXHIBITION 162 Role of Television in Media Industry 252 Natalia Galiulova Terrestrial Television 252 Editor-in-chief: Cinema Sites and Screens 164 Viewer Interest Dynamics 255 Evgeniy Safronov 20 Cinema Provision in Cities 182 CHAPTER 1. FILM DISTRIBUTION Films Ratings 258 Characteristics of Cinema Sites Subscription TV 263 Film Distribution 22 in Terms of the Number of Screens 191 Major Players in the Subscription TV Market 264 Expert Analysis Group Market Volume of Film Distribution in Russia 38 Largest Cinema Chains 191 Best Distribution Dynamics 43 Top 100 Cinema Sites by Admissions 194 Anton Malyshev, Fedor Sosnov, Larisa Iusipova, Marina Vladykina, Film Rating System 50 CHAPTER 9. VIDEO-ON-DEMAND Alena Veselova, Viktoria Nevskaya, Genre Diversity in Distribution 52 SERVICES 266 Ksenia Guseva, Tatiana Bochkova, Distributors 75 CHAPTER 5. FILM PRODUCTION 198 Alesia Volkova, Ani Karapetyan Online Video 268 80 (Cinema Fund), Alexander Tikhonov Producing Contries in Russian Distribution State Support 200 Online Video Services Market Penetration 270 Documentaries 84 Leading Companies 202 Video Services Development Trends 273 Short Films 86 Film Budgets 207 State Regulation of Video Services 274 Alternative Content 87 Infrastructure 209 The study used data from Russian Cinema Appendix: Breakdown of Film Box Office Fund’s Analytics (RCFA). 90 by Weekends SUMMARY 276 CHAPTER 6. FILM FESTIVALS AND AWARDS 216 Key Performance Indicators of the Russian Album Design: Irina Riabinina CHAPTER 2. INTERNATIONAL Film Industry, 2016–2017 278 Cover Design and Page Proof: Maxim Geleta DISTRIBUTION 126 Russian Film Festivals 218 Results for 2017 280 © 2018 Cinema Fund Role and Significance of International Russian Film Awards 231 Distribution 128 Russian Film Festivals Map 232 International Distribution of Russian Films 130 International Film Festivals 236 Russian Film Week 240 2 3 Russian Film industry – 2017 Introduction INTRODUCTION ABOUT THE STUDY in some cases, for comparison reasons, figures in US dollars are also provided, which were calculated at the The “Russian Film Industry – 2017” study was exchange rate as of the day of ticket purchase. Figures conducted by the Department of Marketing Research for the foreign film industry are in US dollars. of News Agency InterMedia by the order of the Federal Fund for Economic and Social Support of the Russian In the course of the study, experts continue to face Cinematography (Cinema Fund) to provide a fact- serious difficulties associated with legal uncertainty based analysis of the main figures of the national in the interpretation of key terms and positions in film industry for 2017. It covered the state of film various segments of the industry. Most notably it distribution and film screening markets, television concerns new directions of the industry connected infrastructure (terrestrial and pay TV), film production with information technologies. A striking example is DEAR COLLEAGUES! and government support of the film industry, education, that neither domestic legislation nor the legislation festivals etc. The methodology for the study was of most countries can give an unambiguous answer Please find below the new edition of Cinema Fund’s information analysis project “Russian Film developed and first applied in preparation of the to the question whether the concept of “audiovisual industry – 2017.” “Russian Film Industry – 2016” edition. work” includes such audiovisual products as TV programs, broadcasts, news releases, etc., included This study holds statistical data on the present state of the national film industry and film education, those on air. Moreover, analysts have a hard time film distribution and film screening markets in our country, on international distribution of Russian STUDY METHODOLOGY providing an answer to this question as well. And this films, on the level and terms of distribution of government support, on the status of national film is only one of dozens of examples. Such conflicts may products on Russian television, on the market of viedoservices, as well as on the results of major The research was conducted from January to April, seem insignificant at first glance, but eventually to the film festivals and film awards. This study also reflects the opinions of leading experts of film industry 2018, based on the arrays of quantitative data and impossibility of correctly comparing the data obtained on key issues of its development. qualitative characteristics of the Russian film industry, from various sources. analyzed according to the original methodology, which We hope that this edition will prove useful for the widest audience and will also allow its readers to had been specially developed by InterMedia based on Thus, one of the issues that required immediate solution get a better understanding of the current status of modern Russian film industry. the analytical practices of the leading world countries was the terminology problem. At the moment, market and international organizations. In the course of this participants often use contradictory, and sometimes work, many methods and terms were refined and completely outdated concepts. As a result, not only film updated. industry professionals and journalists, but also top state officials, lawyers and judges often discuss the most The main source of data on the film box office in important problems of the industry in virtually different Russia was the Russian Cinema Fund’s Analytics languages, which makes communication difficult and (RCFA), which provides the most complete picture sometimes even impossible. In this regard, just as a of the state of film distribution and film exhibition. year ago, the introductory part of the study contains a Vladimir I. Tolstoy, The study made wide use of data from domestic and section describing the definitions of significant terms foreign analytical structures. obtained both from the current legislation, and from the Cultural Advisor to the President legal and professional practice, as well as ones used in of the Russian Federation, All box office figures are indicated as of March 12, InterMedia ’s analytical works. In exceptional cases, we Chairman of the Supervisory Board of Cinema Fund 2018. The financial indicators in the study are in rubles; were forced to give several definitions to terms. 4 5 Russian Film industry – 2017 Introduction TERMS USED IN THE STUDY • Cinema art – a kind of creativity based on various technical ways of recording and reproducing images in motion, often with sound accompaniment. • Advertising monetization model – a business model based on receiving income from advertisers for placing their video materials in the content, which is, as a rule, free for consumers. • Cinema hall: It is used by TV channels of all kinds and AVOD Internet services. • a place where the film is distributed. • Alternate content (creative content) – video content intended for display in theaters, but (Federal Law dated 22.08.1996 No. 126-FZ, Article 3) not corresponding to the strict interpretation of the concept of “film.” This term is used by film distributors to refer to theater productions in cinemas, broadcasts and recordings of operas and • space of the movie theater equipped with a screen, cinema projection and sound equipment. ballets, concerts of popular performers, etc. (InterMedia) • Audiovisual work – a work consisting of a recorded series of related images (with or without • Cinema provision – a system of measures that ensure the development of the cinema chain and sound accompaniment) and intended for visual and auditory (in case of sound accompaniment) cinema facilities among the population. The level of cinema provision is assessed by the number perception by means of appropriate technical devices. Audiovisual works include cinematographic of screens per 100 thousand inhabitants. works, as well as all works expressed by means similar to cinematographic (television films, video films and other similar works), regardless of the way of their initial or subsequent recording. • Cinematography – area of culture and art, which includes a set of professional, creative, (RF Civil Code, Part IV, Article 1263) industrial, scientific, technical, and educational activities aimed at the creation and use of works of cinematography. • Audiovisual work authors: (Federal Law dated 22.08.1996 No. 126-FZ, Article 3) • director; Note by InterMedia:
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