WOMEN’S BUSINESS ENTERPRISE. SWEET STREET DESSERTS IS A CERTIFIED Welcome to luscious.® 722 HIESTERS LAN Welcome to luscious E , R . ® EADIN G , www.sweetstreet.com P P: 1 800 793 3897 F: 1 610 921 0915 A 19605 SWEET STREET DEssERTs ARE KOsHER DAIRY(KD) WITH THE EXCEPTION OF CHEWY MARsHmALLOW SQUAREs, CHOCOLATE MARsHmALLOW BAR, EUROPEAN INdIVIdUALs, GRANd CRU PETIT FOURs, sCONEs ANd mELTAWAYs. ©2012, Sweet Street desserts. Salted Caramel Vanilla Crunch Cake ALL RIGHTS RESERVED. See page 21 PRINTED IN THE U.S.A. OI 02/12 50M WELCOME TO SwEET STREET DESSERTS Mission Statement 1 Social Responsibility 2 Dedicated to Quality/100% Guarantee 3 Highly Satisfied Customers 4 SWEET ELITE 5 Balancing Desserts® 6, 7 Support Programs 8, 9 Artisan Scone Variety ™ LUSCIOUS TO GO 10 UNITS PORTIONS PORTIONS PORTION CODE PER CASE PER UNIT PER CASE WT FUNDRAISING 11 7968 4 13 52 3.5 oz 2 blueberry scones PIES 12 Twelve-Inch 12, 13 1 cinnamon scone Deep Dish 14, 15 1 chocolate chip scone Petal Pan 16 Variety Packs 17 THE BIG LINE 18 Pies 18 Cakes 19–21 CAKES 21 Nine-Inch Round 21–25 Variety Packs 26 2 chocolate chunk cookies CHEESECAKES 27 1 oatmeal raisin cookie Ten-Inch 27 Nine-Inch 28, 29 Hand-Fired Brulée Cheesecakes 29–31 1 butter sugar cookie Brulée Cheesecake Variety Pack 31 CUPCAKES 32 Cupcakes 32, 33 Caddies 32 Variety Pack 33 PIPEABLES® 34 ® chocolate peanut totally OREO® brownie Pipeables 34, 35 butter stack fabulous chocolate Variety Pack/Cups, Lids & Caddies 35 chunk brownie INDIVIDUAL DESSERTS 36 Individuals 36 Stacks 37, 38 summerberry stack® Stack Variety 38 toffee crunch blondie Cheesecake Xangos® 39, 40 European Individuals 41, 42 Bundts/Variety Pack 43–45 Petit Fours 46–48 BARS 49 Big Bars, Shelf-Stable 49–51 Brownies, Shelf-Stable 52, 53 chocolate peanut oatmeal cranberry rockslide brownie Bars, Shelf-Stable 54–57 butter stack mountains® Cheesecake Bars 58, 59 Refrigerated Bars 60, 61 Variety Packs 62 raspberry sammie fabulous chocolate COMFORT DESSERTS 63 chunk brownie STRATTA 65 PULLMANS 66 Pullman Coffee Cake Loaves 66, 67 Variety Packs 67 ARTISAN COOKIES 68 Bake Off 68, 69 toffee crunch blondie Variety Pack 69 fabulous chocolate 7 layer bar ARTISAN SCONES 70 chunk brownie Thaw and Serve/Variety Pack 70 Bake Off 71 CONSUMER PACKAGING 71 totally OREO® brownie apple crumb cake VARIETY PACKS Simplify 72 ®OREO is a registered trademark of Kraft Foods Holdings, Inc., used under license. *Weight is an average 73 WE HAVE A MISSION WE AT SWEET STREET DESSERTS CHOOSE TO BE THE LEADER IN THE GOURMET DESSERT INDUSTRY, SETTING THE STANDARD BY WHICH ALL OTHERS ARE JUDGED. eing a leader in “sweet indulgence” is our way of life. To maintain our leadership, we will be B missionaries of the dessert experience, expanding its pleasures to all parts of the day and all parts of the world. With our unwavering commitment to profitably create a constantly evolving and extraordinary line of great-tasting, high quality desserts, innovation will always be essential to our success and cutting-edge products will always be our future. Above all, we are dedicated to creating a dynamic and gratifying environment so compelling, our customers, suppliers and co-workers will want to participate in achieving mutual success. By continuing to conduct ourselves with the utmost integrity and by anticipating the best interest of these valued people, our company’s sweet success will be certain. Sweet Street Desserts, a certified Women’s Business Enterprise, and its founder, Sandy Solmon, have been pivotal in diversity hiring, corporate social responsibility and charitable fundraising, and its home state has named Solmon one of the 50 Best Women in Business. WE BELIEVE IN SOCIAL RESPONSIBILITY Although the reach of our company is global, we believe the greatest positive impact we can make as a corporate citizen is local. We ascribe to the philosophy of the multiplier effect of individual responsibility. By doing our part to improve our local community and environment, we hope to inspire others to join in our shared effort to make our world a better place. 2 DEDICATED TO QUALITY You will always serve something exceptional when you offer Sweet Street Desserts. We’ve dedicated our hearts and souls to making luscious desserts with intriguing full flavors, textures that excite and visual landscapes that tantalize. Our passion for sweet perfection knows no bounds. We go to great lengths to create supremely satisfying dessert experiences. We travel the world to hand-select the ultimate in fresh, high quality ingredients combined in perfect harmony to unlock the greatness in every dessert we conceive. All of us at Sweet Street are proud to invite you and your customers to a sensory experience unparalleled in the dessert category. Welcome to luscious. Sweet Street is rated #1 in taste and appearance by commercial and non-commercial operators. 1 1 2 2 Sweet Street Desserts Chocolate Nut Torta made does not use fats and with Nutella,® Flourless margarines that contain Chocolate Torte and 8 artificial trans fats in flavors of Pipeables® any of our products. mousse are gluten free. ®Nutella is a registered trademark of Ferrero U.S.A., Inc. % Try IT. WE GUARANTEE IT. 100 -BACK Try something new at absolutely no risk to you. MONEY • We’re so confident in your success with Sweet Street • GUARANTEE that if you aren’t satisfied with the sample you purchase, we will pick up the unused product and reimburse you 100%. Meanwhile, you’ll increase your customers’ satisfaction and your bottom line menuing something new from Sweet Street Desserts. 3 DESSERTS ARE IMPORTANT TO YOUR IMPORTANT CUSTOMERS. Highly satisfied customers are important to your operation. 99% of patrons visit an establishment4 99% more frequently when highly satisfied. 97% of patrons always or will often recommend a restaurant if they are 3 highly satisfied. 80% of patrons felt that the after-dinner experience influenced their overall 3 satisfaction level of a meal. HIGHLY SATISFIED PEOPLE ORDER MORE DESSERTS. 38.1 Full Service Upscale Hotel Group 30.7 Mid-Scale Italian Category 29.5 Major Casual Dining Chains 29.1 Casual Dining Steak/Rib Category 25.7 Major CD Bar & Grill Chains 23.6 Casual Dining Bar & Grill Category 4 LEVERAGING LUSCIOUS A sweet suite of tools to help you sell more desserts. Tempt more. Sell more. Please more. Here are the tools and expertise to add vitality and revenue to your dessert program. This collection is designed to make selling desserts easier and more profitable for you. Let us expand your expectations of what fabulous desserts can do. cater to your important customer base maximize increase your sales check averages increase customer satisfaction Desserts open doors, hearts and conversation. —Sandy Solmon, Founder, Sweet Street Desserts ® Tempt more customers to buy Based on research, Balancing Desserts® helps you create an appealing array that will increase the odds of selling desserts. With just four flavors and attention to textures, shapes and presentation, you can build a menu that is difficult to resist. TASTE MOVES PATRONS TO BUY WITH FLAVOR AND TEXTURE. FLAVORS TEXTURES Chocolate Citrus Cheesecake Fruits & Nuts Includes apple, carrot, pecan It takes only four flavors to increase the Different textures make your menu likelihood that one dessert on your menu interesting and intriguing. Textures also will appeal to each customer. And with these give your waitstaff a good starting point four flavors on your menu, you can appeal for mouthwatering descriptions. to 88% of patrons.3 Six desserts give the Customers Respond best return.7 to a Selection of Textures.3 # of Desserts on Menu 47.9% of patrons choose a restaurant because it serves 4 7.9 a dessert they like.4 6 by balancing your dessert menu. Nearly half of patrons choose a restaurant because it serves a dessert they like, so Balancing Desserts® can help increase your check averages and return business as well. Attract them. Satisfy them. And enjoy a delicious boost to your business. APPEARANCE ATTRACTS WITH SHAPE AND PRESENTATION. SHAPES PRESENTATION Imagine your desserts on a tray. Does it Influence patrons to buy.8 look interesting? In your menu, include a description to capture patrons’ 95% Favorite Dessert imaginations early. on Menu 89% Appearance of Dessert 85% Photo of Dessert 80% Dessert on Cart/Tray 70% Spouse/ Companion The dessert has to look spectacular no matter how you present it—on a dessert cart, with platescaping or in a photo on your dessert menu. And it’s all easier if 79 you start with desserts that are gorgeous. 79% of people will order dessert if someone else at the table orders a dessert.4 7 ® Waitstaff training program inspires higher check averages. $15.53 Sell more desserts by helping your waitstaff get $12.92 better at it. Our customizable program offers tips for selling desserts, descriptions and incentives to inspire your staff to sell. Dessert First® helps your waitstaff become more knowledgeable, increasing their involvement, Without Desserts With Desserts which ultimately raises check averages. Check averages can increase by 20% when a patron orders a dessert.5 80% of patrons would be more likely to order a dessert if the server is enthusiastic and knowledgeable about the dessert.5 LTOs (limited time offers) help drive your sales. LTOs refresh your dessert offering, may spike SPECIAL/UNIQUE ITEMS menu importance by 38% and boost sales for ARE MORE IMPORTANT THAN EVER your operation.1 We recommend using LTOs year-round to keep the excitement in your menu. 87% Throughout the year, we offer a selection of our enticing desserts seasonally tied to a variety of 87% of consumers are likely to order a special holidays—and some you can run anytime— dessert only offered for a limited time.4 along with beautiful merchandising.