SEVENTH INTERNATIONAL FOOD AND BEVERAGE Creative Excellence Awards WINNERS 2005

Packaging&Design The Retailers Boxer, Birmingham McDonalds i'm lovin' it Bags McDonalds Nomination Design Consultants, Athens Bakaliko Range Bakaliko Nomination Pet Foods No Nominations Confectionary&Snacks Turner Duckworth, London Dried Vine Fruit Range Waitrose Nomination Ziggurat Brand Consultants, London Jonathan Crisps Range Natural Crisps Ltd FAB Williams Murray Hamm, London Little Notions Range Nestlé Nomination Ruiz & Company, Barcelona La Fondue Range Chocolat Factory Nomination

Health Foods No Nominations Dairy Products Red Design Consultants, Athens Imagine Range Delta Ice Cream Nomination Williams Murray Hamm, London Hill Station Ice Cream Range Hill Station Nomination Reach, Bristol Rocombe Farm Fresh Ice Cream Range Rocombe Farm Fresh Ice Cream FAB Photography No Nominations Baking&Sweet Foods Turner Duckworth, London Mr Kipling Range Manor Bakeries Nomination Savoury Foods Design Bridge, London Toro Toro Ethnic Range Rieber & Son Ziggurat Brand Consultants, London Mrs Massey Range Mrs Massey FAB Pearlfisher, London Ready Meals Range Waitrose Nomination Alcoholic Drinks Hornall Anderson Design Works, Seattle W'05 IPA W'05 IPA Widmer Brothers Nomination Design Bridge, London The Beer to Dine for The Beer to Dine for Greene King FAB Design Bridge, London Sabai Cooler Sabai Siam Wineries Nomination Williams Murray Hamm, London Fallen Vodka Batch No 1, 2, 3 Glenmorangie Nomination Non-Alcoholic Drinks Williams Murray Hamm, London Horlicks GSK Nomination Amore, Stockholm Nexcite Nexcite FAB/ FABulous TV/Cinema Finalists 2005 The Retailers Dailey Associates, Hollywood Safeway I'm Home Safeway Nomination Heye & Partner McDonald's Making Off McDonald's FAB Grey, New Baby Bjorn Dairy Queen Nomination Grey, New York Dairy Queen Tongue Tied Dairy Queen Nomination Grey, New York Dairy Queen Napkin Dairy Queen Nomination Grey, New York Dairy Queen Mannequin Dairy Queen Nomination Pet Foods Vitruvio Leo Burnett, Madrid Affinity's Brekkies Car , Boulevard Agrolimen Nomination Grey, New York Showbound Naturals Ping Pong FAB Confectionary&Snacks BBDO, Moscow Orbit Tabs Astronaut Wrigley Nomination J Walter Thompson, London Kitkash Promotion Binmen 1 & 2, Expedia, Nestlé Nomination Premiere, Eurostar Grey, London Twix Circus, Faulty Brakes, Tandem Mars Nomination J Walter Thompson, London Library Nestlé Nomination J Walter Thompson, London Nik Naks Nice Chest Golden Wonder Nomination McCann-Erickson, Mumbai Happy Dent Whitening Gum Photographer Perfetti Van Melle Nomination BBDO, New York Snickers President, Palaeontology, Hero FAB CLM BBDO, Paris Ex-cite Shivers Wrigley france Nomination J Walter Thompson, Paris KitKat The Animal Lover Nestlé France FAB BBDO, New York M&M's The Kiss Nomination Publicis, London Hula Hoops Intercom KP Foods Nomination Health Foods J Walter Thompson, Buenos Aires California juice Mother Nature California FAB Dairy Products J Walter Thompson, Buenos Aires Knorr Quick Alvarez Unilever Best Foods Nomination QMP Publicis Avonmore Slimline Milk Ise Skaters Glanbia Nomination Photograohy No Nominations Baking&Sweet Foods Leo Burnett, Chicago Pop Tarts Popartica Kellogg's Nomination Exxtra Kommunications, Zurich Crème D'Or Worth a Sin Migro FAB Savoury Foods Dailey Associates, Hollywood Food Horseshoe Safeway Nomination DDB, Paris Le Barran Climbing, Motorcycle Le Barran FAB DDB, Paris Le Barran Swimming, Airplane Le Barran Nomination HHCL/Red Cell, London Pot Noodle Mariachi Shame Unilever FAB DDB, London Marmite Monster Unilever Nomination HHCL/Red Cell, London Pot Noodle Office Bike Unilever Nomination Leo Burnett, London Heinz Soups Rural Sprawl, Tomatoes, HJ Heinz Nomination Golden Sweetcorn Leo Burnett, Paris Charal The race Charal Nomination J Walter Thompson, Bangkok Prantalay Fish Pancakes Why Prantalay Marketing Co Alcoholic Drinks Lowe, Brussels Stella Artois Bathroom Interbrew Nomination BBDO, New York Guinness Exercise Machine Nomination BBDO, New York Guinness Suntan Nomination Lowe, Brussels Stella Artois Kitchen Interbrew Nomination Irish International BBDO, Dublin Guinness Quarrel Diageo FAB Non-Alcoholic Drinks AMV BBDO Pepsi Max Can Fu FAB BBDO, New York Sierra Mist Dancer Nomination BBDO, New York Aquafina Drink Up Nomination BBDO, New York Mountain Dew Helicopter Nomination BBDO, New York Pepsi Spartacus Nomination BBDO, New York Mountain Dew Sled Nomination BBDO, New York Sierra Mist Kitchen Nomination BBDO, New York Sierra Mist Rock Paper Scissors Nomination BBDO, New York Mountain Dew Seagal BBDO, Montreal Product Mr President, Cheating Wife, Dairy Farmers of Canada High Heels Nomination CHI, London Tango Velcro Britvic CLM BBDO Pepsi Max Stuntmen, Glueboy, Taxi Pepsi FAB

Poster Finalists 2005 The Retailers Leo Burnett Amsterdam O'Reilly's Irish Pub Horseshit, Herpes, Transsexual O'Reilly's Irish Pub Nomination 1pointsize, Chennai Eatalica Pasta Hotline Eatalica Nomination Leo Burnett, Chicago Shakes Triple Thick McDonalds FAB DDB, Hong Kong Breakfast Bed McDonalds Nomination Pet Foods McCann-Erickson, Frankfurt Happy Dog Big Dog Interquell GmbH FAB Confectionary&Snacks CLM BBDO, Paris Freedent The Tube Wrigley France Nomination CLM BBDO, Paris M&Ms Frisbee/Parasol/Surfboard Masterfoods Nomination McCann-Erickson, Mumbai Big Babol Bubble Gum Burst Bubble Billboard Perfetti Van Melle Nomination J Walter Thompson, London Golden Skins Pale Skins Golden Wonder FAB Kolle Rebbe, Hamburg Vivil Peppermint Candy Fresher Beath: Bad Alcohol, Vivil A Muller GmBH Nomination Bad Fries. Garlic HHCL, London Pot Noodle Seedy Sanchez FAB Health Foods Saatchi & Saatchi, Guangzhou A Start to Read Nomination Dairy Products KNSK, Hamburg Campina Yoghurt Lantern Campina GmbH Nomination Forsman & Bodenfors, Gothenburg Arla Milk Open Countryside, Growing Milk Arla Foods Nomination BETC, Paris CIDIL Regenerate Your Body CIDIL FAB Photography No Nominations Baking&Sweet Foods Aimaq Rappe Stolle, Berlin Nutella Sad Mortadella Ferrero Nutella Nomination Savoury Foods Leo Burnett, London John West Salmon Wave H J Heinz John West FAB Leo Burnett, Brussels Heinz Hot Ketchup Lava Heinz Belgium Nomination Y&R, Frankfurt Erasco Wave, Smiley Campbell's GmbH Leo Burnett, London But Not As You Know It Bagel McDonalds Nomination

Alcoholic Drinks TBWA, Berlin Absolut Vodka 3D Absolut Vodka Nomination Family, Edinburgh Scottish Leader Nomination McCann-Erickson, Paris Martini Point-Barre Bacardi-Martini Nomination BBDO, New York Guinness Bottle Illusion FAB CLM BBDO, Paris Guinness Avalanche Guinness Nomination Non-Alcoholic Drinks Publicis, Frankfurt mineral water Keep in shape Nestle Waters FAB Deutschland AG McCann-Erickson, Mumbai Diet Coke Label Coca Cola Nomination BBDO, Duesseldorf Pepsi Light Bottle Upside Down Pepsi Cola GmbH Nomination BBDO, Duesseldorf Diet Pepsi Drain Pepsi-Cola GmbH Nomination BBDO, Duesseldorf Diet Pepsi Drop Pepsi-Cola GmbH Nomination Exxtra Kommunications, Zurich Xotica Nectar Juice Beach, Shark, Plane Migros Nomination Genossenschafts Bund Press Finalists 2005 Retailers Dailey Associates, Hollywood Safeway Trivision Safeway FAB 1pointsize, Chennai Eatalica Pasta Hotline Eatalica Nomination Percept/H, New Delhi Tea House of the August Moon Dimsum Taj Palace Hotel, Nomination New Delhi DDB Hong Kong McDonalds Ice Cream McDonalds Nomination DDB Hong Kong McDonalds Chicken Flatbread McDonalds Nomination .start, Munich Burger King Lions Burger King Nomination Retailers McCann-Erickson, Frankfurt Happy Dog Big Dog Interquell GmbH Nomination DDB, Brussels UFO Nestle Purina Petcare FAB

Confectionary&Snacks CLM BBDO, Paris Freedent The Tube Wrigley France FAB Grey, London Twix Astronaut, Sidecar, Magician Mars FAB BBDO, New York M&M's Army, Space Shuttle Nomination Dailey Associates, Hollywood Baby Ruth T-shirt, Bowler, Bumper Nestle Nomination BBDO, New York Snickers Motorcycle, Train, Helicopter Nomination BBDO, Duesseldorf Hubba Bubba Speech Bubble Wrigley GmbH Nomination Publicis, London Jaffa Cakes Eat Me, You want me, McVitie's Nomination Health Foods No Nominations Photography No Nominations Dairy Products Lowe, Helsinki Flora Flora - It's the taste Unilever FAB Forsmann & Bodenfors, Gothenburg Arla Smoothie Boxball, Borer, Trombone Arla Foods Nomination

Baking&Sweet Foods J Walter Thompson, Paris Special K Mannequin Kellogg's FAB Leo Burnett, Chicago Pop Tarts Hiding, Tanning, Grandpa Kellogg's Nomination Savoury Foods Leo Burnett, London Light Lunches Scales H J Heinz/John West Nomination Leo Burnett, London Spiderman Pasta Cupboard H J Heinz FAB/ FABulous Leo Burnett, London Spiderman Pasta Glass H J Heinz Nomination Leo Burnett, London Beef & Lamb Pasta EBLEX Nomination Leo Burnett, London John West Salmon Wave H J Heinz John West Nomination Leo Burnett, London McDonalds Supersize Me McDonalds Nomination DDB, Hong Kong Peanut Aroma Nutritions Oil Birth Certificate Hop Hing Oils & Nomination Fats Ltd Alcoholic Drinks D'Adda Lorenzini Vigorelli BBDO, Milan Cinzano GP Moto Cinzano Nomination CLM BBDO, Paris Guinness Avalanche Guinness FAB Kolle Rebbe, Germany Kulmbacher Brewery Shot Glass Kulmbacher Brewery Nomination Kolle Rebbe, Germany Kulmbacher Brewery Case of Beer Kulmbacher Brewery Nomination Non-Alcoholic Drinks BBDO, New York Diet Pepsi Falling Off, Safety Pin FAB Exxtra Kommunications, Zurich Pure Fruit Juice Apricot, Strawberry Migros Genossenschafts Nomination Bund BBDO, Duesseldorf Diet Pepsi Drain Pepsi-Cola GmbH Nomination Below the Line Finalists 2005 The Retailers .Start, Munich Burger King Beach Towel Burger King GmbH FAB Pet Foods No Nominations Confectionary&Snacks No Nominations Health Foods DEC BBDO Spain Agroles Olive Oil Score Agroles FAB

Dairy Products No Nominations Calendar Atul Kasbekar/UB Group Kingfisher Premium Beer Swimsuit South Africa United Breweries FAB Calendar 2005 Armando Testa, Milan Lavazza Calendar 2005 Luigi Lavazza Spa Nomination Baking&Sweet Foods No Nominations Savoury Foods aha puttner red cell, Vienna Asparagus Edlinger's Famoser Spargel Edlinger FAB The Marketing Store, London McDonalds Breakfast Relaunch McDonalds Nomination The Marketing Store, London McDonalds Go Active McDonalds FAB Alcoholic Drinks Publicis Dialog, London Malibu Seriously easy party with Shaggy Allied Domecq Nomination TMW, London Guinness Irish Rover Harmonica Diageo Nomination TMW, London Guinness Sandpaper/For an even Diageo FAB/ smoother finish FABulous

Non-Alcoholic Drinks Ogilvy Activation, Stockholm MER Still Drink Stickers, Colouring Book, Coca Cola Drycker Sverige AB Christmas Calendar FAB

Integrated Campaings Finalists 2005 The Retailes Pet Foods Confectionary&Snacks Dairy Products No Nominations No Nominations No Nominations No Nominations Photography Baking&Sweet Foods Savoury Foods Non-Alcoholic Drinks No Nominations No Nominations No Nominations No Nominations Health Foods DEC BBDO Spain 3rd Anniversary Junta de Andalucia Nomination Alcoholic Drinks McCann-Erickson, Austria Heineken Room Brua Union Osterreich Nomination New Media Finalists 2005 Confectionary&Snacks Grand Union, London Fruity www.smarties.co.uk/fruity.html Nestle FAB Dairy Products Carlson Digital, Bristol Muller Light Bridget Jones Moments Muller Dairy UK Nomination MRM Partners UK, London Nesquik Shrek Nesquik FAB Baking&Sweet Foods Aimaq Rappe Stolle, Berlin Nutella Home match for Nutella Ferrero nutella Nomination Savoury Foods Glue London Pot Noodle www.slave2noodle.co.uk Unilever Bestfoods FAB Swamp, Leeds Heinz Soups Heinz Soups H J Heinz FAB MRM Partners UK, London Birds Eye www.birdseye.co.uk Birds Eye Nomination Banner Advertising Grand Union, London Kit Kat Kit Kat Nestle Nomination Grand Union, London Fruit Shoot Fruit Shoot Britvic Soft Drinks Ltd FAB Agency.com, New York Nomination Swamp, Leeds Heinz Beanz beanz banners H J Heinz Nomination Alcoholic Drinks Agency.com, New York http://preventtasteloss.com Miller Nomination TMW, London Guinness The Smooth Consultancy Guinness Nomination plenum Communication GmbH Bitberger Beer and Party Community Bit Summer Club Bitberger Brauerei Th Simon GmbH Promotion Nomination Beechwood Chivas Regal www.thisisthelife.com Chivas Regal FAB Non-Alcoholic Drinks Williams Murray Hamm Horlicks www.horlicks.co.uk Glaxo Smith Kline FAB Grand Union, London Tango Britvic Soft FAB/ Dinks Ltd FABulous Ogilvy One, Stockholm Sprite Sprite Nomination Grand Union, London Fruit Shoot Get Good Britvic Soft Drinks Ltd Nomination View, Alges Lipton Pyramid Tea Lipton Nomination Agency of the Year 2005 BBDO New York