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ORIGINAL LULEÅ STORY • NO 2 2017 STORY ORIGINAL LULEÅ 2017 • No. 2 A CENTRE FULL FOCUS EXPANDING ON LULEÅ WITH CARE HAIR STYLIST SEES LEJONHJÄRTA DREAM COME TRUE SISTERS ARE CYBER SENSATIONS HIGH PACED MUSIC, LITERATURE PASSION AND AND THE RACING PULSES PERFORMING ARTS THE VILLAGE GAMING INDUSTRY TURNING THE TIDE MAKING GAINS ❤ THE MAGAZINE WHICH LETS YOU DISCOVER LULEÅ IN THIS ISSUE 17–20 Award winning village with a strong community spirit 2 ORIGINAL LULEÅ STORY IN THIS ISSUE 4 TOP RANKING 5 8 13 AND HIGH PRAISE TV and blogs shine light on ice roads and Ormberget. 10 MASSIVE CONTRASTS Two perspectives of Luleå. 12 ENDLESS LOVE ON THIN ICE London couple get wed in Luleå Pavilion. LEJONHJÄRTA SISTERS LULEÅ, CITY OF LULEÅ CITY GROWS RULE THE NET BASKETBALL – BUT STAYS THE SAME 16 TWELVE NEW Elizabeth and Victoria’s course Luleå’s Mr. Basketball on the Recreation in focus as central NATURE RESERVES towards cyberstardom. city’s winning philosophy. Luleå expands. TAKE SHAPE Preserving the city’s natural habitat. 21 26 29 17 VILLAGE OF THE YEAR HAS COMMUNITY SPIRIT Klöverträsk is turning the tide. 28 COLUMN PETER OLOFSSON The Luleå gamer on the new Bossking festival. 34 FULL FOCUS LOCALS GIVE CULTURE ARCTIC GAME LAB AND PASSION FOR PACE, ON LULEÅ THE THUMBS UP THE GAMING INDUSTRY POWER AND PRESSURE The Luleå Way, with Natalia Hammarberg. Big photographic feature from Michael Stenmark explains Photographer Daniel Holmgren one of the summer festivals. how it all fits together. profiles brute strength. 36 LENSES DRAWN TO LIGHT IN LULEÅ The Luleå Way, with 38 42 48 Anita Nielsen. 44 CUISINE FROM ALL CORNERS OF THE WORLD Story looks at what’s on the menu in Luleå. 46 ALL DAY, TAKE AWAY AND POP-UP Varvet Deli & Dine have it all covered. JANNICE TIGER HAS THE POET WHO LIKES GUAPO IS ALL ABOUT 50 EXCLUSIVE TRIPS PLENTY OF SPIRIT TO DO PUZZLES MEN’S BEAUTY HELP BREAK THE ICE Clear goals and hard work saw Peo Rask on inspiration, and Anna Svanljung and Anneli Laponia Rederi sets Luleå stylist achieve success. how to become an author. Kemoff do away with the myths. sights on winter tourism. ORIGINAL LULEÅ STORY WRITERS: MARIANA VNUK, PETER OLOFSSON. GRAPHIC DESIGN: PETER KEMI. PHOTOGRAPHERS: PETRA ÄLVSTRAND, TOMAS BERGMAN, DANIEL HOLMGREN, KARL-WILLIAM SANDSTRÖM, JOAKIM HÖGGREN, JONAS KARLSSON AND SUSANNE LINDHOLM. PRODUCTION: LULEÅ MUNICIPALITY IN PARTNERSHIP WITH VINTER COMMUNICATIONS AGENCY. PRINTING: V-TAB. PUBLISHER: THE COMMUNICATIONS OFFICE AT LULEÅ MUNICIPALITY, [email protected] ORIGINAL LULEÅ STORY 3 NEWS Ice roads in limelight Live music centre stage Ormberget gets star rating The TV channel CNN has listed 50 Did you know there were around Scenic and nature experiences it recommends to its 20 stages for live music in Luleå? safe, with viewers. The list includes the ice roads of BD Pop, the regional develop- superbly Luleå, sitting proudly alongside the Grand ment company for popular music, maintained Canyon and Great Barrier Reef. According runs the Länet Live project, which aims to jogging to CNN: This isn’t the only place in the create more opportunities for live perfor- tracks and world where the sea freezes over, but mance. The idea is for venues to book the the world’s the town’s location — jutting out into the acts, while BD Pop provides PA systems best looking sea — makes the frozen water a welcome and suggests information extension of the town’s streets in the artists. boards! depths of winter. “Playing live Ormberget open-air recreation complex is undoubt- featured in 30th place in a survey of Swe- edly the best den’s top 100 jogging tracks. Ormberget preparation for offers well-maintained skiing tracks, a aspiring art- biathlon course, slalom and sleigh slopes ists,” says BD in the winter as well as running tracks Pop’s Fredrik and cycle trails for mountainbiking in the Johansson. summer months. Popular archipelago gem takes the next step LULEÅ TAKES THE SADDLE To become one of Sweden’s leading cycling cities. This is Luleå’s goal – and it’s getting closer. The city finished a creditable eighth in its class among 52 European cities in the European Cycle Challenge (ECC). Running from 1 to 31 May each year, the ECC is the largest cycling contest between cities and municipalities in Europe. In a nutshell, the city which cycles the furthest wins. The city also ranked highly in this year’s Kommun- Jopikgården, a fully-licensed guest house serving excellent food, velometer, a survey by Cykelfrämjandet, is located on Hindersön, one of the largest islands in the Luleå the national cycling organisation, which archipelago. Jopikgården has long been a popular destination for looks at the way cities work with cycling. Luleå earned 49 points for a share of sec- Luleå locals and visitors in summer and winter alike. ond place, its best result since the survey started in 2011. Brändö skärdgårdsturism took it over in At present, Brändö skärdgårdsturism the spring, and after a hectic first summer, offers visits and overnight stays on Chairman Daniel Sundström thinks they’re Hindersön. Providing excellent rooms, ready for the next step. the guest house serves everything from “We have a lot of ideas on how we can three-course dinners to light refresh- develop the estate as well as the business. ments. Visitors can also enjoy a range 928 Firstly, there are plans for another restau- of activities such as kayaking, cycling, Tourism in Luleå is soaring to new rant, so we can cater for everyone who fishing and tours around the island’s heights. Last year, turnover linked to comes here when the ice is strong enough many attractions. incoming tourism hit MSEK 928 – a rise of MSEK 19 compared and the sun comes out. In the longer term, Jopikgården can also be used for confer- to 2015. Overnight stays were also at we’re also thinking about building cottag- ences and events, with all the necessary an all time high. es down towards the water.” equipment on site. ❖ 4 ORIGINAL LULEÅ STORY PORTRAIT Home is where the heart is for the Lejonhjärtas Step aside Astrid Lindgren! Not only have twin sisters Elizabeth and Victoria taken cyberspace by storm, they’ve made the Lejonhjärta name their own. The pair chatted to Original Luleå Story about the forest, their future aspirations and why they don’t want to be put in a box. ORIGINAL LULEÅ STORY 5 PORTRAIT oets, Afro-Samis, social we’ve always been drawn to it. It’s a place media sensations and two of where there’s no attention, approval or the biggest it-girls in Swed- material things, where you can always be ish fashion. Oh and while reminded of who you are – and that you we’re at it, insta-Jedis and We love music and are can be happy without any of it. We always Pmuses for Swedish designer Ida Klamborn open to working in the have good ideas there.” and Canadian music sensation Drake. industry in some way. Trying to describe twin sisters Elizabeth What are you up to right now? and Victoria Lejonhjärta is an art in itself. “We’re home in Sweden for a week before Raised in Luleå by the unusual constel- heading to Berlin and Los Angeles to lation of a Swedish-Sami mother and a work. We’re doing some shoots, and we’ve West African father, the twins were first and freedom. But we also grew up in a also been working more behind the cam- drawn to music. That was until 2015, family which really stood out, which made era, which is loads of fun. We’re working when the sisters launched an Instagram us feel very different. There was never a abroad mainly, either for work, meetings, account, were written about in Vogue and sense of belonging. Although it was diffi- parties or events. A lot of our best friends nominated as two of Instagram’s biggest cult growing up, our experience meant we live overseas. Travelling this often is a beauty stars. would never be afraid of diverting from real privilege, and one of the best things They now have over 100,000 followers a collective identity. We’ve always done about our work.” and modelling jobs all over the world – things our own way.” but there’s always room to develop. What is important to you? “We try not to limit ourselves and don’t As young girls you did a spot of “To keep dreaming and developing! Strik- want to conform to type, focusing more singing, and there were high hopes ing the right balance. Despite all the ben- on who we are right now. Which is two for the future. Was it music which efits and positives associated with social girls exploring what we can do with our attracted your initially? media and fashion, we’re in an industry lives; like staying awake all night, playing “We were also involved in drama, but which is often obsessed with appearance with ideas and watching a little too much music was the main focus. We still have a and a particular look. It’s important for Sci-fi!” passion for music and are open to work- us to de-contextualise everything we do ing in the industry in some way. It’s still and, as best we can, try not to create What happened when you set up one of our foundations.” any pressure or attention around our your Instagram account? appearance.” “We suddenly had a global platform from Art seems to mean a lot to you.
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